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How to navigate a crisis — calmly and coolly with Kaitlyn Perez

Kaitlyn Perez launched her own business, KPC Strategies, in January 2024. Prior to that she was senior director of communications and marketing with the National Policing Institute and community affairs director for the Sarasota County Sheriff’s Office for nearly seven years. On this episode Kaitlyn and Business Observer Managing Editor Mark Gordon talk about her career change, in going from top law enforcement spokesperson to running her own crisis management firm that helps leaders navigate high-stakes issues. They also talked about what she learned working directly with elected sheriffs…

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