How To Build A Brand People Actually Follow | Adam Sullivan

Champions Connect Podcast · Feb 11, 2025 · 1h 58m

How do you build a brand people actually follow when nobody is born a creator?

Adam Sullivan is the co-founder of Bulletproof, the Malta fitness and self-development brand behind Fight Island, Project 360 and the island's first public outdoor gyms.

Adam Sullivan dropped out of medical biochemistry at 19, after not even three months. He took a gap year and asked his dad for work. His dad's company imports food and drink and distributes it across Malta, and Adam was sent door to door selling Enervit supplements to pharmacies, around 20 of them a day. Within a year he had sold to over 150…