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How a Local Bookstore Beat Amazon with a Book Club for Kids

In Episode 168 of Small Business Success, Lucas and Luna explore how an independent children's bookstore in Portland, Oregon, fought back against Amazon and big-box retailers with a monthly book club for kids. The store, called Story & Song, saw a 30 percent boost in foot traffic and a 25 percent increase in sales within six months of launching the club. We break down the economics: a $25 monthly fee covers a curated book, a themed activity, and a small snack, while members get 10 percent off all other purchases. The hosts discuss how the club builds community, why parents are willing to…

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