Latest / Clydesdale Media Podcast / Jason Grubb - 6X CrossFit Games Champion | Clydesdale Media Podcast

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Jason Grubb - 6X CrossFit Games Champion | Clydesdale Media Podcast · Clydesdale Media Podcast

• 0:13
  Chill, chill, hey, hey, chill,
• 0:13
  let's go I was born a killer,
• 0:15
  I was meant to win I am
• 0:17
  down and willing so I will
• 0:18
  find a way It took a minute,
• 0:19
  now it didn't have to ride
• 0:21
  away When it get hot in the kitchen,
• 0:23
  you decide to stay That's how it win us,
• 0:24
  man Stick a fork in the
• 0:26
  head of all my dinner plates
• 0:34
  what's going on everybody
• 0:36
  welcome to the Clydesdale
• 0:37
  media podcast don't forget
• 0:39
  to like and subscribe to
• 0:40
  the channel but we are so
• 0:42
  pumped and the reason you
• 0:44
  need to like this episode
• 0:45
  is because we have none
• 0:46
  other than six-time
• 0:48
  CrossFit Games champion
• 0:50
  Jason Grubb what's going on
• 0:51
  Jason uh not much
• 0:55
  Just kind of getting back
• 0:56
  into the swing of life
• 0:57
  after the games and then a
• 0:59
  much needed backpacking
• 1:01
  trip after the games with my two sons,
• 1:05
  two of the three of them.
• 1:07
  And and we my oldest son is twenty four.
• 1:11
  So and my brother in law went with us.
• 1:13
  So we committed to mustache
• 1:15
  only on the backpacking trip.
• 1:18
  And I kind of like it.
• 1:19
  So I just trimmed off, you know,
• 1:22
  a week's worth of stubble
• 1:23
  after the backpacking trip.
• 1:25
  And just to extend the life of this thing.
• 1:28
  I mean, it's kind of fun.
• 1:30
  And it's I mean,
• 1:31
  it's delightful to feel a
• 1:34
  little bit of skin on my face.
• 1:35
  I look terrible without a
• 1:36
  beard altogether.
• 1:37
  Just it's awful.
• 1:38
  It's not a go.
• 1:39
  So the mustache is fun.
• 1:41
  I'm getting a lot of
• 1:42
  compliments from people.
• 1:44
  Lots of people that have mustaches.
• 1:45
  So whatever.
• 1:46
  That's what's going on, Scott.
• 1:49
  That's the answer for now.
• 1:51
  Yeah.
• 1:51
  I don't know what it means
• 1:52
  when the only compliments
• 1:53
  you're getting are from
• 1:54
  other people with mustaches.
• 1:56
  I don't know.
• 1:58
  I don't know.
• 2:00
  My wife just laughs at me.
• 2:01
  I'm like, hey,
• 2:02
  you still like the mustaches?
• 2:03
  And she just laughs at me.
• 2:05
  So it's fun to change things up.
• 2:10
  And I'm shocking myself
• 2:11
  every time I look in the mirror.
• 2:12
  I'm like, oh, my God.
• 2:13
  That's right.
• 2:13
  I forgot I did this.
• 2:15
  So definitely not used to it,
• 2:17
  but but having fun with it.
• 2:18
  And it feels like offseason
• 2:19
  kind of things like, hey, you know,
• 2:21
  let's let's go with a
• 2:22
  mustache or go on a backpacking trip.
• 2:25
  But I mean, really, for me now,
• 2:27
  it's it's it's back to training.
• 2:29
  You know, as a master's athlete,
• 2:30
  it's you know,
• 2:31
  I don't see a lot of value
• 2:32
  in taking a significant
• 2:33
  amount of time off.
• 2:36
  I feel like it's too hard to get back.
• 2:40
  I can't take a month off.
• 2:41
  And in fact, my lifestyle,
• 2:42
  I still feel right if I'm
• 2:44
  not training most days a
• 2:49
  couple of times a day,
• 2:50
  a morning conditioning
• 2:51
  session and afternoon main session.
• 2:53
  When I'm in that rhythm,
• 2:54
  I feel more like myself.
• 2:55
  So that's really the stage
• 2:57
  of life that we're at.
• 2:58
  At the same time,
• 3:00
  I started back on Tuesday and I am sore.
• 3:04
  Really sore.
• 3:04
  So I'm not feeling like the
• 3:06
  fittest on earth right now.
• 3:08
  I'm feeling like the sorest
• 3:09
  dude on the planet.
• 3:10
  I can barely walk from just
• 3:12
  doing some squats on Wednesday.
• 3:14
  Not a big deal,
• 3:15
  but I'm in a chair and I'll
• 3:18
  be here all day or at least
• 3:20
  until my next training session.
• 3:22
  Yeah, yeah.
• 3:24
  What I love about the stash, us dudes,
• 3:26
  like women can change their
• 3:28
  hairstyles like every six months.
• 3:31
  They can do kind of stuff to
• 3:32
  change the look.
• 3:33
  As dudes,
• 3:34
  we don't have those options as much.
• 3:37
  And it's really,
• 3:38
  it comes down to facial hair.
• 3:40
  I just never had the thick
• 3:44
  like magnum mustache like you have.
• 3:47
  Like I could do the goatee
• 3:49
  cause mine's a little bit thinner.
• 3:51
  Um, and now mine's just all white.
• 3:53
  So now I just look like Santa, but,
• 3:57
  but you know, I, so I'm going to be,
• 3:59
  so you got the Thomas Magnum.
• 4:01
  Yeah.
• 4:04
  It takes work.
• 4:05
  It takes a lot of work.
• 4:06
  Uh, you know, actually,
• 4:07
  so two weeks before the games, you know,
• 4:10
  I,
• 4:10
  I went and got a haircut and I always
• 4:11
  get my beard trimmed and do all that, uh,
• 4:14
  with the same barber.
• 4:15
  I was like, Hey,
• 4:16
  I got to have a mustache
• 4:18
  like a week after the CrossFit games.
• 4:20
  And so he was like, okay,
• 4:20
  so we're not trimming the mustache.
• 4:22
  We're going to let that get
• 4:22
  a little bit thicker, uh,
• 4:24
  which is kind of fun.
• 4:25
  And then, um, and then, yeah.
• 4:27
  So,
• 4:28
  so at this point it's actually growing in,
• 4:29
  it takes,
• 4:30
  it takes the beard mustache is
• 4:32
  different than the actual mustache.
• 4:33
  The beard mustache is short, you know,
• 4:35
  it's all trimmed, but, um, yeah,
• 4:37
  this one is, um, it's legit.
• 4:39
  And, um,
• 4:41
  And getting thicker.
• 4:42
  In fact,
• 4:42
  I got a reach out from Fit to Surf.
• 4:46
  If you know Evan Slaughter,
• 4:47
  he's a bit of a comedian on
• 4:51
  Instagram and on X,
• 4:52
  and he does fun parodies of CrossFit.
• 4:55
  He's a bigger guy,
• 4:56
  so he likes to make jokes
• 4:58
  about being a guy who's –
• 5:01
  he always starts out his –
• 5:03
  reels or something like, you know,
• 5:05
  I've been trained for a
• 5:06
  marathon for about two weeks now.
• 5:07
  And then he goes into
• 5:09
  talking about how you
• 5:11
  should train for a marathon.
• 5:12
  He's just kind of one of those guys.
• 5:13
  And he has a gorgeous mustache.
• 5:16
  I mean, just a...
• 5:17
  you know, beautiful.
• 5:18
  He's,
• 5:18
  I think he's a guy that's had a
• 5:19
  mustache for a long time.
• 5:21
  And, uh, you know, he was like, Hey man,
• 5:23
  you got to let that grow out.
• 5:25
  You let it get thick.
• 5:26
  So it's, it's fun to get advice from, um,
• 5:29
  you know,
• 5:29
  respected mustache holders out there.
• 5:31
  And, and, uh, again,
• 5:34
  it's better than nothing.
• 5:36
  Nothing is not good.
• 5:37
  A full beard is fine.
• 5:39
  This is what we got going on now.
• 5:40
  And again,
• 5:41
  if I can make a few people smile
• 5:43
  because they're like, dude,
• 5:45
  You look ridiculous.
• 5:46
  That's fine.
• 5:47
  I'm okay with that for now.
• 5:50
  The beard will grow back.
• 5:51
  The beard was almost back this week,
• 5:53
  and I literally trimmed it
• 5:54
  just the other night just to, again,
• 5:56
  extend the lifespan of this
• 5:58
  monstrous mustache.
• 6:00
  All right,
• 6:02
  we're done with the mustache talk.
• 6:04
  I want to dive into a little
• 6:05
  bit of CrossFit.
• 6:05
  And literally about a minute
• 6:07
  and a half before we went on the air,
• 6:10
  the Barbell Spin released some news.
• 6:12
  And so I wanted to get your take on this.
• 6:16
  This won't be a lot of time,
• 6:17
  but I'm going to share my screen.
• 6:19
  And so CrossFit,
• 6:22
  Barbell Spin has announced
• 6:23
  that they have discovered
• 6:25
  that the big picture plan
• 6:28
  to be announced next week.
• 6:33
  What I would like to ask you is,
• 6:34
  do you think the age groups
• 6:37
  will be involved in this plan,
• 6:40
  or do you think it'll just
• 6:41
  be the elite CrossFit game season?
• 6:44
  Man, it's such a good question.
• 6:46
  I know that the Legends team
• 6:49
  is looking for consistency.
• 6:52
  I know that they – I mean,
• 6:54
  I don't know this,
• 6:55
  but after talking with them,
• 6:57
  I got a pretty good feeling
• 6:58
  that they would love to be
• 6:59
  in Columbus again.
• 7:02
  Like, you know, just out of consistency,
• 7:03
  like, you know,
• 7:04
  when they change cities every year,
• 7:06
  they've got to rebuild from
• 7:08
  scratch everything they're doing.
• 7:11
  If they could be in Columbus for two years,
• 7:12
  they could optimize, you know,
• 7:14
  year two in Columbus so much.
• 7:16
  So I know that would be a
• 7:17
  perfect scenario for them.
• 7:19
  At the same time,
• 7:21
  I'm leaning towards
• 7:23
  everything being together, everything,
• 7:25
  you know, being all in one place.
• 7:26
  You've got...
• 7:29
  the twentieth anniversary of
• 7:31
  the CrossFit Games starting, right?
• 7:33
  So this is the twentieth CrossFit Games.
• 7:35
  It's back in California,
• 7:36
  which is interesting, you know,
• 7:38
  with CrossFit having this
• 7:39
  idea of being able to go around the globe
• 7:42
  And yet now we're back in California.
• 7:44
  That feels like a return to home,
• 7:46
  a return to the roots.
• 7:48
  A few weeks ago, Dave,
• 7:50
  on his Week in Review,
• 7:52
  he answered three or four
• 7:54
  questions in a row.
• 7:55
  And he's the one that picks
• 7:56
  the comments that he responds to, right?
• 7:59
  And he mentioned three or
• 8:00
  four of them in a row about people saying,
• 8:02
  hey, I wish everyone was back together.
• 8:05
  Love the festival feel.
• 8:07
  And he didn't hint anything.
• 8:08
  He said, yeah, you know,
• 8:09
  we really like that.
• 8:10
  It's always something we can consider.
• 8:11
  Even if we don't do it in the longterm,
• 8:14
  we could do something altogether.
• 8:15
  He talked about the complications of that,
• 8:17
  of course, being that when they do that,
• 8:19
  they almost have to rent
• 8:20
  two weekends at a location.
• 8:22
  So they've got the prep work
• 8:23
  of the weekend before,
• 8:24
  then they might have age
• 8:25
  groups and adaptive, you know,
• 8:27
  maybe go first during the
• 8:28
  week and then the elites go
• 8:30
  later in the week and the teams.
• 8:32
  So he talked about some of
• 8:32
  those logistical complications, but yeah,
• 8:36
  He didn't rule it out,
• 8:37
  and he brought it up.
• 8:38
  I mean, he answered that question,
• 8:41
  and he answered it three or
• 8:43
  four times or at least said
• 8:44
  that three or four
• 8:44
  questions were about that,
• 8:45
  and that gives me kind of a
• 8:47
  bit of a hint there.
• 8:48
  The other thing that I found
• 8:49
  interesting was at our CrossFit,
• 8:51
  at the age group games,
• 8:52
  and I know you were there,
• 8:54
  we saw Don Fowle, we saw Castro,
• 8:56
  we saw Adrian Bosman,
• 8:58
  which Castro and Bosman
• 8:59
  should be popping in,
• 9:00
  but to see Don Fowle there
• 9:01
  as well and a lot of the
• 9:04
  CrossFit Games team,
• 9:06
  I know they were having
• 9:07
  meetings on site there.
• 9:09
  And it makes me curious
• 9:11
  about the potential of
• 9:13
  of them getting a feel for
• 9:15
  how this comp is run, you know,
• 9:17
  really eyes on the scene of how it's run,
• 9:19
  how the Legends team is running it.
• 9:21
  And I think that leans me
• 9:23
  towards this idea that even for one year,
• 9:26
  for the twentieth anniversary, you know,
• 9:28
  kind of a bigger push,
• 9:29
  a bigger celebration,
• 9:30
  they could unify all of the teams,
• 9:33
  the Wheelwod team, the Legends team,
• 9:36
  and the CrossFit team,
• 9:37
  and have all three teams
• 9:39
  working on a similar site all together
• 9:42
  without making promises that
• 9:44
  this is how we will always be.
• 9:45
  So I have a feeling that
• 9:48
  we'll all be in California next week.
• 9:49
  Again,
• 9:52
  I talk with the Legends team quite a bit.
• 9:55
  We are the title sponsor or
• 9:57
  the programming sponsor for
• 9:58
  the Legends Championships.
• 9:59
  We have lots of conversations around that,
• 10:01
  but I will tell you that
• 10:02
  they are very compartmentalized.
• 10:04
  We don't get any secrets.
• 10:07
  They are very good at not
• 10:09
  sharing things that they can't share.
• 10:12
  Um, but I, I mean,
• 10:14
  I'm maybe part of that is a
• 10:17
  hope that we're all together.
• 10:17
  Like that would be, would be really fun.
• 10:20
  And I think they could pull
• 10:22
  it off in a more efficient way.
• 10:25
  Having these two outsource
• 10:27
  teams that have ran their
• 10:28
  own CrossFit games for the past two years,
• 10:31
  you know,
• 10:31
  they're all collaborating together.
• 10:32
  They're all using the
• 10:35
  efficiencies of scale, right?
• 10:36
  So, you know,
• 10:38
  you have all the rogue equipment there.
• 10:40
  for the elite in the teams.
• 10:42
  And then you just have the
• 10:43
  age group and adaptive use
• 10:44
  that early runs.
• 10:45
  I mean, like they used to do.
• 10:47
  So, I mean, I could be totally wrong.
• 10:52
  If I was a betting person, I would bet,
• 10:54
  you know,
• 10:56
  I'd say there's a probably like
• 10:58
  a fifty five to sixty
• 11:00
  percent chance they're all together.
• 11:02
  And I hedge my bet because
• 11:04
  there is every time I
• 11:06
  predicted what I think
• 11:07
  CrossFit is going to do,
• 11:08
  they do something
• 11:10
  you know,
• 11:10
  very different than what I think.
• 11:11
  So that's where I'm hedging it.
• 11:13
  But I think that I think it
• 11:14
  will be unified for a
• 11:16
  twenty year celebration anniversary.
• 11:20
  I think that could be big.
• 11:23
  Your thoughts, what do you think?
• 11:25
  So selfishly,
• 11:27
  I would love for it to be
• 11:27
  back in Columbus because
• 11:28
  that's where I live.
• 11:30
  This was the easiest event
• 11:32
  for me to cover ever as I
• 11:36
  got to sleep in my own bed every night.
• 11:38
  And I thought that Columbus
• 11:41
  offered so much more than
• 11:43
  most events offer around the venue.
• 11:47
  It was a big space.
• 11:49
  There was five hundred
• 11:50
  restaurants right outside the door,
• 11:52
  like plenty of places to
• 11:54
  eat for everybody.
• 11:57
  My only complaint with
• 11:58
  Columbus is I thought the
• 11:59
  ticket prices were too high
• 12:01
  and then there's not enough
• 12:02
  butts in the seats for the vendors.
• 12:05
  I think you lower the ticket price,
• 12:07
  you get more butts in the seats,
• 12:08
  you up the amount of
• 12:09
  vendors that are willing to
• 12:10
  come in because the number
• 12:11
  of people grows,
• 12:13
  and you get your revenue
• 12:14
  from vendors as opposed to spectators.
• 12:19
  But I do also,
• 12:20
  I've been fighting that I
• 12:21
  think the only way CrossFit
• 12:23
  can succeed is to build
• 12:25
  back up with the festival feel.
• 12:29
  I think it has to go back to
• 12:30
  the festival feel.
• 12:31
  So from a non-selfish point of view,
• 12:36
  I do think it's better if
• 12:37
  they're all in one place.
• 12:39
  You get to sell those
• 12:40
  festival tickets at under a
• 12:41
  hundred dollars for people to come in,
• 12:44
  watch together at the beer garden,
• 12:45
  watch together on the big screens.
• 12:48
  And then those who want to
• 12:49
  pay the upper price to go
• 12:50
  into a Coliseum to watch
• 12:53
  the finals of events or whatever,
• 12:56
  they can choose to do so.
• 12:58
  Um, I also, yeah, so I do.
• 13:02
  I like the idea of the festival feel back.
• 13:05
  I hope it's more than just
• 13:06
  the twentieth anniversary.
• 13:08
  I don't think we're ready to go overseas.
• 13:10
  I think in our head we think
• 13:11
  we're bigger than we are.
• 13:13
  And I think we have to grow
• 13:15
  it back before we even
• 13:17
  think about going overseas at this point.
• 13:20
  Yeah.
• 13:20
  I mean, I agree.
• 13:21
  I think the enthusiasm overseas is,
• 13:24
  is amazing.
• 13:25
  And if they were to do something like that,
• 13:27
  they would fill stadiums.
• 13:29
  Uh, but, but I agree with you.
• 13:30
  I don't,
• 13:31
  I don't think that the sport is
• 13:32
  mature enough or quite ready for that.
• 13:34
  And, uh,
• 13:36
  Yeah, I agree.
• 13:39
  The Masters games were in
• 13:40
  Alabama last year, Birmingham.
• 13:42
  I got to sleep in my own bed
• 13:43
  in twenty twenty four.
• 13:44
  And that was nice.
• 13:46
  And I did very much like Columbus.
• 13:48
  I would love going back there.
• 13:50
  But California is actually
• 13:52
  kind of a pain to get there
• 13:53
  from where I'm at.
• 13:55
  But I'll go.
• 13:56
  I mean, I'm a fan.
• 13:57
  I'm a fan of the sport.
• 13:58
  And I think.
• 13:59
  I think one of the biggest
• 14:00
  challenges when CrossFit
• 14:01
  broke apart the festival
• 14:05
  field and they broke this
• 14:05
  off into these branches,
• 14:07
  a couple of things happened.
• 14:08
  On one hand,
• 14:10
  vendors that had multi-year
• 14:11
  contracts really got hammered by that.
• 14:16
  You would typically have
• 14:17
  so... When you have
• 14:20
  um, masters adaptive, you know,
• 14:22
  you've got five hundred athletes just,
• 14:23
  I'll just talk about age groups, you know,
• 14:24
  five hundred age group
• 14:25
  athletes plus their
• 14:26
  families and a good amount
• 14:28
  of them staying into the indie event,
• 14:30
  you have that much more
• 14:31
  foot traffic for vendors.
• 14:33
  And so when you have vendors
• 14:34
  that have spent hundreds of
• 14:35
  thousands of dollars to
• 14:36
  build these huge massive booths and these,
• 14:38
  you know, these activations,
• 14:40
  and then you cut the
• 14:41
  attendance significantly.
• 14:43
  Dallas, the attendance was,
• 14:45
  was very different than
• 14:47
  what I experienced in, um,
• 14:50
  or port worth I'm sorry was
• 14:51
  was very different than
• 14:52
  madison and albany I think
• 14:54
  was was quite small as well
• 14:56
  I couldn't get up to albany
• 14:57
  this year um so you know
• 14:59
  you have vendors that were
• 15:00
  really uh frustrated by
• 15:02
  that I know I know some of
• 15:03
  the sponsors I've worked
• 15:05
  with had some big
• 15:06
  frustrations there on the
• 15:07
  other hand when we did
• 15:08
  separate that into individual categories
• 15:12
  For Masters, last year,
• 15:14
  I could have a booth for
• 15:16
  Boulder Athlete in our
• 15:17
  first year sponsoring anything.
• 15:19
  We could have a booth at the
• 15:20
  Masters Games and afford it.
• 15:23
  So we didn't pay a hundred
• 15:24
  thousand dollars to have a
• 15:25
  booth last year.
• 15:27
  This year,
• 15:27
  our booth was three times the
• 15:30
  investment than it was last year,
• 15:31
  but we were happy to invest
• 15:34
  in organizations and
• 15:35
  situations that are investing in Masters.
• 15:37
  So whether it be the Legends
• 15:38
  Championship or the Masters Games,
• 15:41
  we're there.
• 15:42
  When it's all together,
• 15:45
  that vendor fee and that
• 15:47
  vendor location becomes
• 15:49
  somewhat out of range for
• 15:52
  small companies like us.
• 15:53
  So I do like that we can
• 15:57
  bring Boulder Athlete to
• 15:58
  our specific target demographic,
• 16:01
  Masters athletes.
• 16:02
  So we like all that.
• 16:05
  So the man who broke the
• 16:06
  story is in the chat.
• 16:08
  Barbell spin.
• 16:09
  Can all the divisions fit
• 16:11
  inside the Chase Center?
• 16:12
  And I think you said it
• 16:14
  would be one weekend of
• 16:16
  Masters Adaptive into
• 16:18
  another weekend of Elites,
• 16:20
  I think is the only way it would work.
• 16:23
  Yeah, I think that or, you know,
• 16:24
  historically what they've
• 16:25
  done is they have masters go Tuesday,
• 16:27
  Wednesday, Thursday,
• 16:28
  and they have the elite go Thursday,
• 16:30
  Friday, Saturday, Sunday, or Friday,
• 16:31
  Saturday, Sunday, just like that.
• 16:33
  I mean,
• 16:33
  they have three days during the
• 16:34
  week of us, which is not optimal,
• 16:37
  but it's fine.
• 16:38
  Like, I mean,
• 16:38
  we're already taking a week
• 16:39
  off from whatever our lives are anyway.
• 16:41
  So, you know, three days of masters,
• 16:44
  age group adaptive,
• 16:46
  and then three days of indie and elite.
• 16:50
  The challenge certainly is,
• 16:52
  when you're,
• 16:53
  when you're working with masters, um,
• 16:54
  and they did this in Madison,
• 16:55
  they worked it out just fine.
• 16:57
  And again,
• 16:57
  they had Northfield and the stadium, uh,
• 17:00
  or the Coliseum.
• 17:01
  Right.
• 17:02
  And with masters athletes,
• 17:03
  you have something like.
• 17:05
  Fourteen different divisions, uh, you know,
• 17:09
  between to all the way up
• 17:11
  to male and female.
• 17:14
  This is a huge amount of athletes.
• 17:16
  And one of the concerns
• 17:18
  me is that when they
• 17:19
  consolidate this they cut
• 17:22
  the qualifiers you know the
• 17:23
  amount of people way down
• 17:25
  at one point we were you
• 17:26
  know we had ten per
• 17:28
  division um male and female
• 17:30
  at the games this was you
• 17:32
  know I think just one of
• 17:35
  the twenty twenty twenty
• 17:36
  three twenty four I can't
• 17:37
  remember which ones but um
• 17:39
  when we do have our own
• 17:41
  uh competition we can have
• 17:43
  thirty to forty in each
• 17:43
  division and that's
• 17:45
  significant so my biggest
• 17:47
  concern is like can we get
• 17:50
  a similar experience that
• 17:51
  we have with this many
• 17:52
  qualifiers this many
• 17:53
  athletes able to
• 17:54
  participate at the crossfit
• 17:55
  games like a dream come
• 17:56
  true situation for them in
• 17:59
  this in the chase center
• 18:00
  and maybe that you know
• 18:01
  maybe that goes back to
• 18:02
  what you said maybe it is
• 18:03
  two weekends actually maybe
• 18:05
  they just bite the bullet
• 18:06
  and they do it into
• 18:07
  completely unique weekends
• 18:10
  um the the glitch with that
• 18:11
  so from a business
• 18:12
  perspective now that I say
• 18:13
  that less chances yeah yeah
• 18:16
  yeah exactly yeah the
• 18:18
  carryover doesn't work but
• 18:19
  tuesday wednesday thursday
• 18:20
  then friday saturday sunday
• 18:22
  there's nothing better for
• 18:24
  most of us athletes to
• 18:26
  compete earlier in the week
• 18:27
  than sitting back and enjoying the,
• 18:30
  watching the Indies go right.
• 18:32
  We've, our competition is done.
• 18:34
  We've got our medals or, you know,
• 18:35
  we're sore.
• 18:36
  We're walking around,
• 18:36
  but we are there to watch
• 18:38
  the Indies battle it out and, and,
• 18:41
  and do that.
• 18:42
  So I, yeah, the chase center,
• 18:44
  I have no idea, but,
• 18:47
  I mean, if,
• 18:48
  if they can do our competition with eight,
• 18:50
  with and you were there
• 18:52
  with teenagers and masters
• 18:55
  athletes in one floor of a
• 18:58
  convention center.
• 18:59
  And really you were,
• 19:00
  we had three competition floors.
• 19:01
  I think they had four competition boards,
• 19:03
  but they consolidated it to three.
• 19:06
  We, they can figure it out.
• 19:07
  It's not hard.
• 19:08
  And we can still have a
• 19:10
  competition like we had,
• 19:11
  which was incredibly
• 19:12
  well-rounded this year
• 19:13
  compared to last year.
• 19:15
  So it's doable.
• 19:19
  Sean in Oregon asked a question.
• 19:21
  Would it be,
• 19:22
  would be cool if everyone had
• 19:24
  the same workout so we
• 19:25
  could see apples to apples
• 19:26
  comparisons of performance
• 19:28
  scaled appropriately?
• 19:29
  Of course.
• 19:31
  That'd be amazing.
• 19:32
  We'd love that.
• 19:34
  I think the one problem
• 19:35
  you're going to run into
• 19:35
  with CrossFit is they want
• 19:36
  to keep something secret for the elites.
• 19:38
  And if you do it,
• 19:40
  if you do it ahead of time,
• 19:42
  then they know, but you could do,
• 19:44
  I know the swim workout from what,
• 19:47
  at the pool where everybody
• 19:49
  did the exact same workout.
• 19:50
  It was cool to compare the numbers,
• 19:52
  even if they did a handful
• 19:54
  or two or three,
• 19:56
  it would be a cool
• 19:57
  experiment to kind of totally agree.
• 20:00
  In in twenty nineteen,
• 20:01
  we did the we did the the
• 20:03
  the ruck run where Matt
• 20:05
  Frazier lost a sandbag out of his ruck.
• 20:07
  That was right.
• 20:08
  We did the exact same weights.
• 20:10
  We did the exact same run.
• 20:11
  So that was super cool.
• 20:12
  I'm trying to think any other.
• 20:14
  I mean, we did.
• 20:15
  We all did the swim.
• 20:16
  Every division did the swim.
• 20:17
  And that was really cool.
• 20:18
  They could.
• 20:19
  I always feel like they
• 20:20
  should have they should
• 20:21
  have one or two that have
• 20:23
  all that crossover to.
• 20:26
  in essence,
• 20:26
  create this unified experience.
• 20:28
  Like all CrossFit Games
• 20:30
  athletes are doing this.
• 20:33
  And it would be so easy to do that.
• 20:34
  And who cares if the cat's
• 20:37
  out of the bag that we're
• 20:38
  all doing a seven K run or
• 20:39
  a run row run or some sort
• 20:42
  of version like that, right?
• 20:46
  Yeah.
• 20:46
  I think you could do it more
• 20:48
  CrossFit-y than we've ever done it.
• 20:50
  It's always been like the swim or the run.
• 20:53
  Yeah.
• 20:53
  Wouldn't it be cool if you
• 20:55
  all did thrusters and
• 20:58
  chest-to-bar pull-ups, right?
• 21:00
  It's the same.
• 21:00
  Well...
• 21:01
  You know, I'm actually remembering.
• 21:02
  So there's two other
• 21:04
  versions of CrossFit
• 21:05
  workouts that we did do.
• 21:06
  I think it was twenty twenty one.
• 21:08
  We finished with wall walks and thrusters.
• 21:13
  So we did ten, eight, six, four, two.
• 21:15
  I think the Indies did a
• 21:16
  version of that that day.
• 21:17
  It wasn't their final workout,
• 21:18
  but it was a workout.
• 21:19
  Dave announced it during
• 21:21
  opening ceremonies and they did ten,
• 21:22
  ten all the way to one wall
• 21:24
  walks and thrusters.
• 21:25
  That was fun because that
• 21:27
  felt very unifying.
• 21:28
  It was our last day.
• 21:29
  It was the Indies first day, I believe.
• 21:32
  and then um we did Helen and
• 21:35
  the indies did Helena and
• 21:37
  we should have done Helena
• 21:38
  that would have been if
• 21:39
  that's even how we
• 21:40
  pronounce it that was Helen
• 21:42
  was fine but it was is very
• 21:44
  hard to judge um we could
• 21:46
  have totally done that
• 21:48
  version of the workout as
• 21:49
  Masters ours was a little
• 21:50
  dumbed down but um I PR'd
• 21:53
  my four hundred meter run
• 21:53
  three times in Helen so
• 21:55
  that was that was fun
• 21:59
  Yeah, that's awesome, actually.
• 22:01
  Gosh, so many places to go from this.
• 22:04
  But anyway, so not only are you an athlete,
• 22:10
  but you own Boulder Athlete,
• 22:12
  which is pretty much,
• 22:14
  for lack of better terminology,
• 22:16
  the biggest training camp
• 22:17
  in the Masters Division.
• 22:20
  Why did you create Boulder?
• 22:23
  And then we'll get into some other things.
• 22:26
  Yeah,
• 22:27
  I certainly didn't set out to create
• 22:29
  Boulder.
• 22:31
  I was with another training
• 22:34
  camp at the time,
• 22:36
  and I really felt like we
• 22:41
  could lean into Masters
• 22:42
  more if we had a dedicated
• 22:44
  resource with this
• 22:46
  particular training camp.
• 22:48
  And those that know me can deduce it.
• 22:50
  I'm not pointing fingers at anyone,
• 22:51
  because I'll share more in this story.
• 22:54
  you know, I, I, I was actually,
• 22:55
  we were living in our RV.
• 22:57
  We were,
• 22:57
  we were traveling full-time as a family.
• 22:59
  And at that time we had spent a few months,
• 23:02
  uh, at this particular, uh,
• 23:03
  training camp and,
• 23:04
  and lots of conversations around,
• 23:06
  like if we had a dedicated
• 23:07
  asset for masters athletes,
• 23:09
  we can really do something
• 23:11
  important and impactful, um, you know,
• 23:14
  really make masters that we
• 23:15
  could grow this masters
• 23:16
  athlete community if there
• 23:17
  was a dedicated resource.
• 23:18
  And with that, you know,
• 23:20
  a way to support that resource, um,
• 23:23
  like via a salary or
• 23:25
  anything like I'll just say
• 23:26
  that it was a you know
• 23:27
  asking for a bit of a
• 23:28
  salary or something so that
• 23:30
  I was proposing I would do
• 23:32
  that for this training camp
• 23:33
  and what that would mean
• 23:33
  that I would stop doing
• 23:34
  everything else I'm doing
• 23:36
  um and dedicate everything to that and um
• 23:42
  hoping in that sense that
• 23:43
  there would be some media
• 23:44
  support and there would be
• 23:45
  some some team support this
• 23:47
  is a very large very large
• 23:48
  training camp and uh it it
• 23:52
  it came back to you know
• 23:54
  hey you know jason we we
• 23:55
  would love to do that and
• 23:57
  we would love to give you
• 23:57
  five percent of of new
• 24:00
  revenue growth and I was like
• 24:03
  I mean,
• 24:04
  it's just literally starting from
• 24:05
  scratch.
• 24:06
  Literally, hey, you know, Jason,
• 24:07
  set aside everything you're doing.
• 24:09
  Start from absolute scratch.
• 24:11
  And then we'll grow this.
• 24:12
  And it was just the math
• 24:14
  didn't work for me.
• 24:15
  And that was okay.
• 24:17
  I was like, okay.
• 24:18
  So at the same time,
• 24:20
  I actually talked with a couple of other
• 24:22
  of the biggest training camps.
• 24:24
  Just saying, is this a harebrained idea?
• 24:26
  Is this a good idea or a bad idea?
• 24:28
  And a few other training camps were like,
• 24:30
  yeah, this is a great idea.
• 24:31
  This is a market that needs
• 24:33
  dedicated resources.
• 24:34
  And I was like, let's do it.
• 24:38
  I'm ready to jump in.
• 24:41
  And
• 24:42
  whether or not I was the guy
• 24:43
  that I got essentially the
• 24:45
  same kind of offers like, Hey, we would,
• 24:48
  we'd love to do this.
• 24:49
  We're all in on this.
• 24:50
  We would love to give you, you know,
• 24:51
  starting from scratch, but, but, you know,
• 24:53
  a little bit of revenue based on growth.
• 24:55
  And again, that's not,
• 24:58
  I wasn't seeking the world.
• 24:59
  It's just, it just wasn't the right fit.
• 25:00
  None of those were the right scenarios.
• 25:02
  And that was a good thing at the time.
• 25:04
  And I,
• 25:04
  I mean, just as you're saying that,
• 25:06
  like if you're putting all
• 25:07
  that work in from scratch,
• 25:09
  why would you want to do
• 25:11
  that for someone else when
• 25:13
  you could do the same thing on your own?
• 25:15
  That's correct.
• 25:17
  And my biggest fear,
• 25:18
  my biggest fear at the time
• 25:20
  was I don't know how to program.
• 25:24
  Like, I don't know.
• 25:25
  I know how to take a program
• 25:26
  and make it fit for me.
• 25:27
  Right.
• 25:28
  I know how to make
• 25:28
  adjustments to ensure my longevity,
• 25:31
  pay attention to my body
• 25:32
  like I've been doing.
• 25:34
  you know,
• 25:34
  competitive CrossFit training for
• 25:35
  long enough, you know,
• 25:36
  going through way back to,
• 25:39
  to comp train individuals
• 25:40
  where I just killed myself
• 25:41
  to comp train masters to make him masters,
• 25:43
  whatever.
• 25:44
  So I knew how to adapt
• 25:46
  things to to myself.
• 25:48
  But I didn't know how to,
• 25:49
  to program from scratch.
• 25:51
  And
• 25:52
  Um, I did have a friend at the time and,
• 25:55
  uh, he was overseas.
• 25:56
  We just, you know,
• 25:57
  virtual somehow a relationship forms over,
• 26:00
  you know, Instagram and then turns into,
• 26:02
  we're sending messages to,
• 26:03
  we're sending voice messages.
• 26:05
  And then we're like, Hey,
• 26:06
  he had a lot of programming
• 26:07
  experience and he could help with this.
• 26:08
  I was like, all right, let's, let's, um,
• 26:10
  that would be good.
• 26:11
  I had another friend that was willing to,
• 26:13
  um, provide, uh, as a partnership,
• 26:17
  some financial backing to
• 26:18
  get us off the ground.
• 26:19
  Um,
• 26:20
  And so I decided, I was like, hey,
• 26:22
  I'm going to make the leap
• 26:24
  and start Boulder Athlete.
• 26:26
  So it literally,
• 26:27
  I remember like driving
• 26:28
  down the highway with my wife,
• 26:29
  we were going from one
• 26:31
  location to another location.
• 26:31
  It was like, we really liked this idea of,
• 26:33
  I used to say, get bolder, not older.
• 26:35
  It was just something,
• 26:36
  one of my catchphrases, right?
• 26:37
  And we're like, Boulder Athlete.
• 26:39
  Well, that's kind of fun.
• 26:40
  Let's see if that domain is available.
• 26:42
  So we reserved all of them,
• 26:43
  Boulder Athlete, Boulder Nutrition,
• 26:44
  Boulder Coach, Boulder, whatever.
• 26:46
  We reserved all of them on the road, like
• 26:49
  My wife was doing it on her
• 26:50
  phone while we were driving,
• 26:51
  as if the thought would
• 26:53
  cause someone else in the
• 26:54
  world to snap up those
• 26:55
  domains really quick.
• 26:56
  But we just bought them all.
• 26:57
  And my business partner, Adam,
• 27:03
  was like hey we can do this
• 27:04
  he's he's run and sold a
• 27:06
  couple of businesses he's
• 27:07
  he's uh he's in his early
• 27:09
  forties he's retired and he
• 27:11
  was looking for a project
• 27:12
  he's he's really a great um
• 27:15
  chief operating officer
• 27:16
  that's that's what we
• 27:17
  consider him in our
• 27:17
  business and um we decided
• 27:19
  to do it let's let's do
• 27:20
  this thing and so I had my
• 27:21
  pro this is a long side
• 27:23
  note but I had my
• 27:23
  programmer overseas I was
• 27:24
  like all right he's gonna
• 27:25
  program everything's gonna
• 27:26
  be fine and when we
• 27:28
  launched at the games in
• 27:32
  I wasn't getting the best
• 27:34
  vibes from my friend overseas.
• 27:39
  He was wanting a significant
• 27:41
  amount of equity and it
• 27:42
  just wasn't working out.
• 27:42
  I was like, look,
• 27:45
  if I'm going to be the face
• 27:46
  of Boulder Athlete,
• 27:47
  I have to be in charge of the product.
• 27:51
  The product is the programming.
• 27:52
  I mean,
• 27:53
  it is supported by our community and
• 27:55
  And all of the things we
• 27:56
  have now that make Boulder Athlete great.
• 27:59
  I mean,
• 27:59
  our community is our strongest resource.
• 28:01
  We have an incredible community.
• 28:03
  But when it comes down to it,
• 28:05
  the product is the programming.
• 28:06
  And it's got to be stellar.
• 28:08
  And I need to know that in
• 28:09
  and out as a founder.
• 28:10
  So a week after the twenty
• 28:13
  twenty three games,
• 28:14
  I am the programmer for
• 28:15
  Boulder Athlete and I am
• 28:18
  totally over my head.
• 28:20
  So, you know,
• 28:21
  the first the first thirty
• 28:23
  athletes that signed up for
• 28:24
  Boulder Athlete in that first week.
• 28:26
  they were doing way too much
• 28:28
  volume from the get-go I
• 28:30
  would just I was learning
• 28:31
  on the fly and um there a
• 28:33
  lot of them are still with
• 28:34
  us and and I could talk
• 28:35
  about it now and we all
• 28:36
  laugh like dude we were
• 28:38
  killing ourselves but I
• 28:39
  very very quickly I became
• 28:40
  a student of programming of
• 28:43
  of of what it was that was
• 28:46
  good for me the best parts
• 28:48
  of what I had learned over the years
• 28:50
  And within six months,
• 28:52
  I think we had programming very,
• 28:54
  very dialed in for masters athletes.
• 28:57
  And now, you know, just over two years in,
• 29:01
  I think we have the best
• 29:02
  programming on the market for masters.
• 29:04
  I mean, I don't,
• 29:05
  question that at all um so
• 29:09
  it's a lot of iterations
• 29:10
  let me get some context in
• 29:12
  here because you and I sat
• 29:13
  and talked at legends I
• 29:15
  think it was and your wife
• 29:19
  was your media director and
• 29:21
  team I think all in one yep
• 29:23
  um you had a handful of
• 29:26
  athletes um competing there that day
• 29:30
  Fast forward to the games this year,
• 29:32
  you have a massive booth
• 29:34
  with recovery tools and you
• 29:37
  have commercials running
• 29:39
  during the broadcast.
• 29:40
  You have grown significantly
• 29:43
  in those two years.
• 29:48
  There's a question in the chat.
• 29:49
  How big is Boulder now?
• 29:51
  We're over seven hundred athletes now.
• 29:55
  Dang, that is impressive.
• 29:59
  Yeah, we're very excited.
• 30:01
  Our goal at the end of the
• 30:02
  year is is eight hundred.
• 30:04
  I think we're going to I
• 30:05
  think we'll surpass that.
• 30:07
  And, you know,
• 30:07
  if we could get to a
• 30:08
  thousand athletes by the end of the year,
• 30:09
  that would be be really, really great.
• 30:13
  Really great.
• 30:15
  And you're right, in, in, in, in, in, in,
• 30:17
  in, in, in, in, in, in, in, in, in, in,
• 30:19
  in, in, in, in, in, in, in, in, in, in,
• 30:20
  in, in, in, in, in,
• 30:43
  But we've been scrappy since day one.
• 30:45
  You know,
• 30:45
  in twenty twenty four at the
• 30:47
  Masters Games, we had our first booth.
• 30:50
  And I remember, you know,
• 30:52
  I've got this small team with me.
• 30:54
  Now our leadership team team is me,
• 30:57
  you know, Adam, Josh and Aaron.
• 30:59
  You know, these are all three tech guys.
• 31:02
  They're, you know, high level tech guys.
• 31:04
  But remember when we were
• 31:06
  putting the booth together for that,
• 31:07
  we had written a check and we're like,
• 31:09
  we're doing a booth at the games.
• 31:11
  what do we do and I could
• 31:13
  think it was like well
• 31:14
  we'll do re recovery I
• 31:15
  think that makes sense
• 31:16
  we'll do kind of a recovery
• 31:17
  booth so in twenty twenty
• 31:18
  four we had uh uh penguin
• 31:20
  chillers came out and they they brought
• 31:23
  you know, ice barrel couldn't commit,
• 31:25
  but penguin chillers
• 31:25
  brought their own ice barrel,
• 31:27
  their own chillers.
• 31:28
  We rent, we reached out to Norma tech.
• 31:30
  They sent us some boots and, and stuff.
• 31:33
  We've, we own all that stuff now.
• 31:35
  Um, but,
• 31:36
  and we served coffee and there was, uh,
• 31:38
  there were a lot of
• 31:39
  athletes thought we were a
• 31:40
  coffee company because we
• 31:41
  were giving away coffee.
• 31:42
  And, um,
• 31:44
  Anyway, we learned from that.
• 31:46
  But I remember that being
• 31:47
  the most stressful part of
• 31:49
  the games in twenty twenty
• 31:50
  four was the fact that none
• 31:51
  of us knew how to how to
• 31:53
  run a booth or do anything like that.
• 31:55
  And my business partners at the time,
• 31:56
  I was like, guys,
• 31:57
  I really need help with this.
• 31:58
  And they were all like,
• 31:59
  we don't know what we're doing.
• 32:00
  I'm like, okay, I guess I'll take it.
• 32:03
  And we did.
• 32:03
  So we had a booth there.
• 32:04
  We had a booth at legends, twenty,
• 32:06
  twenty four.
• 32:06
  And then now in twenty, twenty five,
• 32:09
  we learn quickly.
• 32:10
  We've learned as a team
• 32:11
  really quickly how to take
• 32:13
  care of our athletes.
• 32:13
  And if you were at our booth,
• 32:16
  what was great is you have Adam there,
• 32:19
  you know, all, you know,
• 32:21
  you're putting boots on all athletes,
• 32:23
  not just Boulder athletes,
• 32:24
  helping people in and out of booth boots.
• 32:27
  Um,
• 32:27
  we have the chiller people there all day,
• 32:30
  every day, um,
• 32:32
  making sure that everybody
• 32:33
  can get in the cold pledges.
• 32:35
  It was super busy.
• 32:37
  And I loved that feeling.
• 32:39
  I loved walking by our own
• 32:40
  booth and having it feel
• 32:42
  like when you walk by an
• 32:43
  Apple store at a mall.
• 32:45
  You're like, how is it so busy in there?
• 32:48
  You know, a sense of pride in that.
• 32:50
  For me, this Games was like,
• 32:51
  I was all out focused.
• 32:53
  So I'd walk by the booth,
• 32:54
  I'd wave at everyone on my
• 32:55
  way to the hotel room to recover.
• 32:58
  You saw how serious I was.
• 32:59
  I was really...
• 33:00
  he's very serious at these
• 33:01
  games and um but but our
• 33:04
  team our team is is huge
• 33:07
  it's we I couldn't do this
• 33:08
  by myself um I am a
• 33:10
  visionary I'm the guy that
• 33:12
  um I could easily chase you
• 33:14
  know sparkly things uh but
• 33:16
  I bring a lot to my team
• 33:17
  and they help us the team
• 33:20
  every time we meet once a
• 33:21
  week we focus we get things
• 33:23
  done um and we execute very
• 33:25
  quickly and we we say yes to
• 33:27
  you know every every
• 33:28
  fastball over the plate
• 33:30
  that gives us an
• 33:31
  opportunity to support
• 33:32
  masters athletes we say yes
• 33:35
  and some of them are
• 33:35
  strikeouts some of them are
• 33:37
  are not are you know home
• 33:39
  runs and I think our booth
• 33:40
  this year was a home run um and
• 33:44
  Our athletes are responding.
• 33:46
  But we have athletes that
• 33:47
  are joining because they
• 33:49
  had a great time at the games.
• 33:50
  They haven't even tested the programming,
• 33:54
  which, trust me, is very, very good.
• 33:56
  But they're like, yeah,
• 33:57
  we just love how you
• 33:57
  supported us at the games.
• 33:58
  And that's exactly what we
• 34:01
  intend to continue to do.
• 34:03
  What I want to point out at
• 34:04
  the twenty four games.
• 34:08
  the sponsor that was
• 34:09
  supposed to supply cold
• 34:10
  tubs and recovery stuff
• 34:12
  fell through for the people
• 34:14
  doing the games.
• 34:15
  And your team offered up
• 34:17
  your booth and your
• 34:18
  recovery tools to the
• 34:20
  entire group of Masters athletes.
• 34:23
  Not just older athletes,
• 34:25
  but everybody at the venue,
• 34:28
  which I thought was super
• 34:29
  cool of you guys to do.
• 34:32
  And just shows the type of people you are.
• 34:36
  Yeah,
• 34:36
  we will love people whether they go
• 34:41
  with us or not.
• 34:42
  Some people have been
• 34:43
  with... We'll just use an
• 34:46
  example like Invictus.
• 34:47
  People have been... They're so loyal.
• 34:50
  And that's totally fine with us.
• 34:52
  We're not trying to steal people.
• 34:56
  We just want to support masters.
• 34:58
  If that turns into clients
• 35:00
  over the long run, that's great.
• 35:02
  But when it comes down to it,
• 35:03
  we want to see this...
• 35:05
  this uh this group of men
• 35:07
  and women thrive for the
• 35:10
  long run um I you know you
• 35:12
  you go to the masters games
• 35:13
  and you watch watch these
• 35:15
  athletes compete of all
• 35:16
  ages like you know we I
• 35:17
  love watching scott panchik
• 35:19
  and con porter battle it
• 35:20
  out as like these are it's
• 35:22
  just ogs crushing it like
• 35:24
  that's super exciting and I
• 35:26
  also love watching marie
• 35:28
  one of our athletes in the
• 35:29
  sixty plus you know just
• 35:32
  just struggling and hit on
• 35:34
  every snatch in that last workout.
• 35:36
  Like,
• 35:37
  but with this like resolved that she's,
• 35:39
  she's going to do this.
• 35:40
  And this is a heavy,
• 35:42
  I think it was ninety five
• 35:43
  pounds or something for sixty plus women.
• 35:45
  Like it's a heavy snatch.
• 35:47
  And, um,
• 35:48
  I mean,
• 35:48
  I get just as excited watching that.
• 35:50
  And we want to continue to
• 35:52
  see that happen and foster
• 35:55
  that as much as we can.
• 35:57
  We know that that'll pay
• 35:58
  dividends in the future for business.
• 35:59
  That's fine.
• 36:00
  But really,
• 36:01
  it just feels good and it feels
• 36:03
  right to be supporting businesses.
• 36:07
  masters athletes where
• 36:08
  they're competing and and
• 36:09
  we you know we mfc is
• 36:10
  coming up in a couple of
• 36:11
  weeks we're not a sponsor
• 36:13
  but like all hands on deck
• 36:14
  our team will be there to
• 36:15
  sporting over fifty boulder
• 36:17
  athletes that are competing
• 36:18
  there uh obviously we're
• 36:19
  doing the same thing at
• 36:20
  legends fittest of the
• 36:21
  coast is in the spring we
• 36:23
  had something like thirty
• 36:24
  athletes there last year um
• 36:26
  we we will go wherever we
• 36:28
  can wherever we can within
• 36:29
  reason um and for me it's
• 36:32
  it's weird because I'm not competing
• 36:35
  Anymore in twenty twenty five.
• 36:37
  I can't compete at Legends
• 36:38
  as the programming sponsor.
• 36:40
  I'll know the workout,
• 36:41
  so I certainly can't compete.
• 36:42
  So I'm not.
• 36:44
  I have a follow.
• 36:45
  I want to go down that path
• 36:47
  because here's the one
• 36:48
  drawback of Boulder athlete
• 36:49
  that and we've said this
• 36:51
  about other people in the
• 36:52
  elite division who do a lot
• 36:54
  of programming for competitions.
• 36:58
  Because Boulder has grown so much,
• 37:00
  and you have mentioned
• 37:02
  you're doing the Programming for Legends,
• 37:04
  which is probably one of
• 37:06
  the top three events in the
• 37:07
  Masters Division for the year.
• 37:10
  And does that bring a
• 37:13
  conflict of interest?
• 37:14
  I know you are not competing,
• 37:16
  but you have eight hundred
• 37:17
  athletes that do your programming.
• 37:19
  Yeah, that's a great question.
• 37:21
  One,
• 37:21
  everyone should just join and then you
• 37:23
  won't be surprised.
• 37:26
  Not really.
• 37:29
  So with the programming sponsor,
• 37:31
  be clear about Legends.
• 37:33
  We're the programming sponsor.
• 37:35
  And that means that I get to
• 37:38
  help influence the workouts
• 37:39
  that Joe creates.
• 37:42
  I don't write the workouts.
• 37:44
  I don't have to love all of the workouts.
• 37:47
  But Joe and I will
• 37:48
  collaborate on the workouts
• 37:50
  with the idea that there
• 37:51
  will be some things in
• 37:52
  there that feel bold or athlete-like.
• 37:55
  And that's it.
• 37:58
  We don't take over the
• 37:59
  programming in any way.
• 38:01
  And it's a shared responsibility.
• 38:04
  It's something that's kind
• 38:06
  of fun that we can influence.
• 38:08
  But when it comes down to it,
• 38:09
  the idea is to create a
• 38:11
  test that's well-rounded,
• 38:12
  that a well-rounded athlete
• 38:14
  should be able to thrive in.
• 38:18
  And that's, I mean, honestly,
• 38:19
  that's the program.
• 38:20
  My programming isn't overly biased.
• 38:22
  We're not,
• 38:22
  I'm not trying to create
• 38:23
  gymnastics ninjas,
• 38:24
  even though I'm great at gymnastics.
• 38:26
  It's to create incredibly
• 38:29
  well-rounded and over-prepared athletes,
• 38:31
  over-prepared for whatever
• 38:32
  comes in competition.
• 38:34
  So when it comes to like
• 38:36
  writing or influencing some
• 38:39
  of the programming in a large competition,
• 38:42
  you know,
• 38:42
  it negates me from competing
• 38:43
  because I would know the workouts.
• 38:44
  Obviously that's not fair.
• 38:48
  you know athletes in boulder
• 38:49
  athlete will not see any
• 38:51
  major biases or changes
• 38:52
  between now and legends
• 38:53
  that would favor them doing
• 38:55
  well at the legends
• 38:56
  championship it's and if
• 38:59
  and you could study I could
• 39:00
  open the book to you as
• 39:01
  almost like an audit like
• 39:03
  hey look at the program
• 39:04
  we've done for the last you
• 39:05
  know eighteen months and
• 39:07
  watch it continue in this
• 39:09
  same flow and pattern
• 39:10
  through legends,
• 39:11
  through the games next year.
• 39:13
  And regardless of who
• 39:14
  programs and what's programmed,
• 39:15
  our athletes should be, uh, well-prepared,
• 39:18
  but you bring up that point.
• 39:19
  Like, um, you know, let's say that,
• 39:21
  let's say, um,
• 39:23
  we were going to introduce it.
• 39:25
  Let's say that we were going
• 39:25
  to introduce a pig flip at legends.
• 39:27
  I can just use that because
• 39:28
  we're not introducing a pig
• 39:29
  flip at legends.
• 39:30
  Okay.
• 39:31
  Um, not that I know of, um,
• 39:33
  but if I just started introducing,
• 39:35
  you know, uh,
• 39:36
  massive amounts of tire flips or,
• 39:38
  or pig flips or something like that,
• 39:39
  or peg boards, I was like,
• 39:40
  all of a sudden Boulder
• 39:41
  athletes are all doing peg
• 39:43
  boards and it's all showing
• 39:44
  up in social media.
• 39:45
  And then it shows up at
• 39:46
  legends that gets a little bit weird.
• 39:48
  Right.
• 39:48
  Yeah.
• 39:48
  Um,
• 39:50
  So, you know, I don't see weird,
• 39:55
  unique things like that happening.
• 39:58
  You know,
• 39:58
  should you expect handstand
• 39:59
  pushups at Legends?
• 40:00
  Like, probably.
• 40:01
  Should you expect to snatch
• 40:02
  or clean and jerk or swim
• 40:04
  or run or carry things or do CrossFit?
• 40:08
  You should expect all of those things.
• 40:09
  Yes.
• 40:11
  But that's my answer.
• 40:13
  And it may not be a hundred
• 40:14
  percent satisfactory
• 40:15
  because when it comes down to it,
• 40:18
  everybody and anybody will
• 40:19
  have their suspicions that
• 40:21
  if a training camp knows the workouts,
• 40:23
  there's going to be some
• 40:24
  sort of leakage into the programming.
• 40:26
  And I'm just kind of a routine-based guy.
• 40:29
  I program things well out in advance.
• 40:31
  And the idea behind the
• 40:33
  Legends programming for
• 40:35
  that championship is to create
• 40:38
  a well-rounded test,
• 40:40
  like the game should be a
• 40:42
  well-rounded test,
• 40:43
  like people's training
• 40:44
  should be well-rounded.
• 40:45
  So it should all, in theory, blow like
• 40:51
  butter I don't know what I
• 40:52
  don't know what the right
• 40:53
  and the facts are that you
• 40:54
  are investing in the
• 40:56
  master's division more than
• 40:58
  anyone else and so and
• 41:01
  because of that you that
• 41:02
  has helped your growth but
• 41:03
  you also are going to be an
• 41:05
  influence anyway because
• 41:06
  you are deeply invested in
• 41:08
  this division anyway I'm a
• 41:11
  student of the division I
• 41:12
  think of it that way too
• 41:15
  When we're training for the
• 41:15
  games or we're training for
• 41:17
  any kind of a competition,
• 41:18
  last year training for Legends,
• 41:20
  we're studying what Legends
• 41:22
  has put out over the past
• 41:23
  couple of years and
• 41:25
  training to prepare for Legends.
• 41:28
  Legends tends to be one of
• 41:31
  those competitions that's almost as hard,
• 41:33
  if not more challenging than the games.
• 41:35
  At least that's been my
• 41:36
  experience over five years,
• 41:44
  such a challenging test it
• 41:46
  tends to be heavier um and
• 41:48
  maybe that's the a bias of
• 41:50
  of joe and bob when they
• 41:51
  program legends they they
• 41:53
  bias things a little bit
• 41:53
  heavier there but um
• 41:57
  Where am I going with that?
• 41:59
  All that to say is that if
• 42:01
  you're preparing for a competition,
• 42:02
  you know, you study how that's been,
• 42:06
  what's been delivered in the past.
• 42:07
  Another example would be like MFC.
• 42:09
  MFC tends to use heavy sandbags.
• 42:11
  Like I was a forty seven
• 42:14
  year old doing two hundred
• 42:15
  pound sandbag cleans at MFC
• 42:17
  in twenty twenty four, I think,
• 42:20
  or twenty twenty three.
• 42:21
  I can't remember.
• 42:22
  Twenty twenty three.
• 42:22
  I was like, this is a heavy sandbag.
• 42:24
  I will never get caught off guard.
• 42:27
  Again, if I'm preparing for MFC,
• 42:30
  I'm using heavy sandbags.
• 42:31
  So Boulder athletes that are
• 42:32
  preparing for MFC right now
• 42:35
  are having a dose of two
• 42:36
  hundred pound sandbags.
• 42:37
  You've become a student of the sport.
• 42:40
  You can become a student of
• 42:41
  the trends you see.
• 42:43
  And I guess that's another
• 42:44
  example of like whether
• 42:45
  it's legends or fittest of
• 42:46
  the coast or MFC or the
• 42:48
  fittest experience or monster games.
• 42:50
  you you study what has
• 42:51
  historically been put out
• 42:52
  there um and again it's all
• 42:55
  just crossfit but you can
• 42:56
  kind of like okay we're
• 42:57
  gonna use two hundred pound
• 42:58
  sandbags let's practice
• 42:59
  that or getting ready for
• 43:00
  the games like we have seen
• 43:02
  pistols at the games maybe
• 43:03
  we should practice pistols
• 43:05
  and then they throw out
• 43:05
  weighted pistols at us like
• 43:07
  holy crap we may never see
• 43:08
  that again but next year we
• 43:10
  won't get caught off guard
• 43:11
  we'll be practicing weighted pistols
• 43:13
  So, um,
• 43:15
  well-rounded programs should pay
• 43:17
  attention.
• 43:17
  It should be students of the
• 43:18
  game and students of competitions.
• 43:20
  That's, that's what I do.
• 43:22
  Uh, SEMA jumps in with a great example.
• 43:23
  Should,
• 43:24
  should you know how to do triple
• 43:25
  unders if Boz is programming?
• 43:27
  Yes.
• 43:27
  Everyone has a bias.
• 43:29
  It's fine.
• 43:30
  Right.
• 43:31
  And Boz is programming.
• 43:33
  I'm like, ah, here we go.
• 43:35
  We're,
• 43:35
  we're going to do some pirouettes on
• 43:36
  our hands.
• 43:37
  We're going to do triple unders,
• 43:38
  maybe double crossovers.
• 43:40
  Um,
• 43:42
  I don't think we'll see
• 43:43
  those kinds of things for Masters.
• 43:45
  But if Boz were programming,
• 43:46
  let's just say like, hey,
• 43:47
  they have a guest
• 43:48
  programmer for Legends and
• 43:49
  his name is Boz.
• 43:51
  We're probably going to
• 43:52
  practice some stuff like
• 43:53
  that and not be excited about it,
• 43:55
  but we will.
• 43:56
  Some of the higher skill...
• 43:59
  I actually don't want to
• 43:59
  call them circus tricks, right?
• 44:01
  Because they're not.
• 44:01
  But they're high skill.
• 44:03
  They're high skill stuff.
• 44:04
  They require practice.
• 44:06
  He was trained in the circus.
• 44:08
  That's what I know.
• 44:09
  Maybe that's where I came.
• 44:10
  But I thought about that.
• 44:11
  But, you know, pirouettes up on a box.
• 44:15
  I love that kind of stuff.
• 44:16
  Like, I absolutely love it.
• 44:18
  But you you are dealing with, you know,
• 44:20
  really high skill and a
• 44:21
  little bit higher danger stuff.
• 44:22
  But yeah, Boz is doing it.
• 44:24
  Or a few years ago,
• 44:25
  Mayhem programmed Legends Championship.
• 44:26
  You're like, OK, Mayhem.
• 44:29
  Can we expect GHDs?
• 44:30
  We should probably expect
• 44:32
  some significant volume
• 44:34
  GHDs or ring muscle-ups.
• 44:35
  What do you typically see from Mayhem?
• 44:37
  And sure enough, at that competition,
• 44:39
  I think we had an event
• 44:40
  that started with.
• 44:42
  Seventy-five or ninety GHD sit-ups,
• 44:44
  something like that,
• 44:44
  which is a lot for masters.
• 44:47
  But that's something that, yeah, if, if.
• 44:50
  And that's where I want to
• 44:52
  say like Boulder athlete,
• 44:53
  where will the Boulder athlete flavor be?
• 44:56
  Well, I will say that, you know,
• 44:58
  Boulder athlete on, on, um,
• 45:00
  know three days of the week
• 45:02
  monday tuesday and friday
• 45:03
  we have we open up our
• 45:04
  training on the compete in
• 45:06
  elite side of things with
• 45:08
  uh with gymnastics
• 45:09
  endurance we're pairing a
• 45:11
  high skill gymnastics
• 45:12
  movement um with
• 45:14
  complications so a
• 45:15
  complication would be like
• 45:16
  you know let's say like
• 45:17
  tuesdays would be uh
• 45:18
  pressing overhead so we
• 45:19
  might have handstand push
• 45:21
  push-ups combined with echo
• 45:22
  bike because that's going
• 45:23
  to mess up handstand
• 45:24
  push-ups or double unders or wall walks
• 45:27
  and uh what was fun at the
• 45:29
  crossfit games for masters
• 45:31
  is we had a workout that was
• 45:33
  uh, handstand pushups,
• 45:34
  echo bike and double unders.
• 45:36
  And so many athletes sent me
• 45:38
  a message saying, Hey, this is a,
• 45:40
  this is our Tuesday.
• 45:41
  I'm like,
• 45:41
  I know this is a Tuesday workout.
• 45:43
  A hundred percent.
• 45:44
  That's a shoulder endurance workout.
• 45:46
  I mean,
• 45:46
  it's really more of a
• 45:46
  cardiovascular endurance, uh,
• 45:48
  when it turned, when it came on, but,
• 45:50
  but that's something that
• 45:51
  we pay attention to, you know, on Mondays,
• 45:52
  we often do ring muscle ups
• 45:54
  combined with some sort of complication.
• 45:56
  And if,
• 45:57
  if I can bring a little bit of that
• 45:59
  interestingness to legends,
• 46:00
  that would be kind of fun.
• 46:02
  But that's not something that you,
• 46:03
  that would be,
• 46:04
  it shouldn't throw a wrench in anything.
• 46:05
  You should always expect to
• 46:07
  have to do higher skilled
• 46:08
  gymnastics under fatigue.
• 46:11
  But we practice that at Boulder.
• 46:13
  We practice it three days a
• 46:14
  week as our opener.
• 46:16
  Like that's just kind of how we warm up.
• 46:18
  What are my thoughts on that?
• 46:21
  That would be.
• 46:22
  I want to move.
• 46:22
  I want to move into a
• 46:23
  different direction because
• 46:24
  my lunch hour is coming to an end.
• 46:26
  I could have you on for a couple hours.
• 46:29
  That'd be so fun, right?
• 46:30
  We could just chat.
• 46:31
  Um,
• 46:33
  Dave in his weekend review a couple
• 46:35
  months back kind of leaked
• 46:36
  this idea that there may be, um,
• 46:39
  an in-person way for the
• 46:41
  masters athlete to qualify for the games.
• 46:44
  I wanted to get your thoughts on that.
• 46:47
  Yeah.
• 46:48
  Um, so I,
• 46:49
  I've heard a little bit about that.
• 46:51
  I, I know, uh,
• 46:52
  I know who's pitching that to Dave.
• 46:54
  Um,
• 46:56
  I was copied on that communication.
• 46:58
  And what I do know is that
• 47:00
  Dave was receptive.
• 47:02
  And I believe they've had
• 47:04
  one or two meetings already.
• 47:05
  I believe one of those
• 47:06
  meetings was at the CrossFit Games.
• 47:10
  And so it's looking like it's I mean,
• 47:12
  having a couple of meetings
• 47:14
  are all steps in the right direction.
• 47:16
  But I think Masters athletes
• 47:18
  would love that.
• 47:19
  And if they could, you know,
• 47:21
  ideally test test this with
• 47:23
  one competition in twenty
• 47:25
  twenty six and then the
• 47:26
  future expand that a little bit to,
• 47:28
  you know,
• 47:29
  if you have one in twenty twenty
• 47:31
  six and it's in a specific location,
• 47:33
  you know,
• 47:33
  that's not fair for the entire world.
• 47:36
  who wants to try to qualify in person.
• 47:38
  But if they can test this in
• 47:39
  twenty twenty six and then
• 47:42
  or proof of concept,
• 47:43
  make sure it works and then expand that.
• 47:47
  And again,
• 47:47
  we're probably not going to send
• 47:48
  we're never going to send
• 47:49
  all of our Masters athletes
• 47:50
  to the games via in-person competition.
• 47:53
  But it would be really
• 47:55
  interesting if you could get
• 47:57
  half of the athletes via
• 47:59
  multiple in-person competitions.
• 48:01
  So all that to say is that I
• 48:03
  know that talks are happening.
• 48:04
  I was thoroughly
• 48:07
  I wasn't thoroughly shocked or surprised,
• 48:09
  but I was maybe grateful to
• 48:11
  see that Dave was receptive
• 48:12
  to that idea and that that
• 48:14
  actually turned into action from HQ.
• 48:17
  So I know who's in charge of that.
• 48:20
  I don't think that's
• 48:21
  something to let out just
• 48:23
  yet because it's too early to know.
• 48:25
  But the person that would be
• 48:26
  in charge of running that is a very,
• 48:29
  very competent competition
• 48:33
  Organizer, I mean,
• 48:35
  very professional competitions,
• 48:36
  very smart.
• 48:38
  In fact,
• 48:38
  I have a call with the same
• 48:40
  individual tomorrow that
• 48:41
  was sort of out of the blue.
• 48:42
  Just a text that said, hey, are you free?
• 48:45
  Wait, what's today?
• 48:46
  Friday.
• 48:46
  Today's Friday.
• 48:47
  Oh, I have a call in ten minutes with him.
• 48:49
  So he said, hey,
• 48:51
  are you free Friday at noon?
• 48:53
  And I was like, yes.
• 48:54
  And he's like, OK, I'll call you.
• 48:56
  I have no idea what that's about.
• 48:57
  But in ten minutes,
• 48:59
  maybe I'll know more or
• 49:00
  maybe it's about something else.
• 49:02
  I have no idea.
• 49:03
  But that rumor is true.
• 49:06
  And there's talks happening.
• 49:07
  And that would be very, very exciting.
• 49:09
  to see that happen.
• 49:11
  And then ideally, if it works well,
• 49:13
  it's going to move slowly.
• 49:14
  But if, if you could be like,
• 49:16
  you have a competition in
• 49:18
  some of the major areas, you know, Europe,
• 49:21
  Brazil, couple in America, you know,
• 49:23
  maybe one in, in Asia.
• 49:25
  I mean, that'd be sick.
• 49:26
  That'd be just amazing.
• 49:27
  And it would be so good for the master's,
• 49:31
  Um, and even if it was just age group,
• 49:32
  again, you can have teenagers and,
• 49:35
  and masters that there's a lot of,
• 49:36
  a lot of crossover there.
• 49:38
  We could do the same
• 49:39
  workouts and a lot of the
• 49:40
  same scaling patterns, um,
• 49:42
  and find the fittest athletes.
• 49:43
  Yeah.
• 49:44
  It brings more meaning to those,
• 49:45
  those events.
• 49:46
  And I'm sure event
• 49:47
  coordinators would love to
• 49:49
  have that added meaning to
• 49:52
  something to bring more
• 49:53
  people into the stands.
• 49:54
  I mean, heck yeah.
• 49:56
  And they just have to figure out, you know,
• 49:58
  like, like, let's say,
• 49:59
  let's say that down the road, like,
• 50:01
  you know, the syndicate crown had,
• 50:02
  had masters in there.
• 50:04
  You just have to navigate
• 50:05
  the challenges of having so
• 50:08
  many more divisions.
• 50:09
  That's,
• 50:09
  that's the one thing that makes
• 50:10
  masters difficult.
• 50:11
  both wonderful from an
• 50:12
  attendance perspective and
• 50:14
  maybe a revenue perspective,
• 50:15
  but logistically,
• 50:17
  it does take a special
• 50:19
  skillset to program it
• 50:21
  correctly for those age groups,
• 50:24
  which that's not hard to do,
• 50:24
  but actually the logistics of running
• 50:28
  you know, fourteen heats per event.
• 50:30
  That's not that's not easy.
• 50:33
  And those are I mean,
• 50:33
  that's fourteen heats.
• 50:34
  That's that's if you only
• 50:35
  had one heat going per division,
• 50:38
  if that makes sense.
• 50:39
  So logistically, it's challenging.
• 50:41
  But that's what that's what
• 50:42
  great competition organizers do.
• 50:44
  I don't know how they do it,
• 50:45
  but they do it.
• 50:47
  All right,
• 50:47
  I'm going to finish up our
• 50:48
  conversation with this,
• 50:49
  and then I got to have you
• 50:50
  back on because I'm not
• 50:51
  even we haven't even
• 50:52
  touched the surface of all the issues.
• 50:54
  You just send me an invite
• 50:55
  and we'll do it.
• 50:56
  So the last thing is there's
• 50:58
  all these plans in place.
• 51:00
  There's all these rumors of
• 51:01
  things to come.
• 51:02
  And then you have this thing
• 51:03
  called the sale of CrossFit.
• 51:07
  That who knows what kind of
• 51:09
  wrinkle that is going to
• 51:10
  bring to this whole thing.
• 51:13
  You as a business owner in the space,
• 51:17
  as a six-time games champion saying,
• 51:20
  How and other people as
• 51:23
  prominent as you in the
• 51:25
  elite division have put
• 51:26
  kind of their flag down
• 51:27
  saying it has to be this way or else.
• 51:30
  What are your thoughts about
• 51:31
  the sale and can you make
• 51:33
  any plans going forward?
• 51:34
  I mean...
• 51:38
  We move forward with things
• 51:41
  continuing in a similar fashion.
• 51:46
  What's nice is that our
• 51:49
  entire business doesn't
• 51:50
  hinge on the CrossFit Games.
• 51:53
  My entire career doesn't
• 51:54
  hinge on the CrossFit Games.
• 51:55
  There are multiple other
• 51:57
  competitions that are very,
• 51:58
  very satisfying.
• 52:00
  uh there's a there's the
• 52:01
  steam that goes with the
• 52:02
  crossfit games that would
• 52:03
  very much like to see
• 52:05
  continue um both on the
• 52:07
  individual side and the um
• 52:08
  you know of course the age
• 52:10
  group side and or the the
• 52:12
  divisional side we'll call
• 52:13
  it that I would love to see
• 52:14
  that continue I have a
• 52:15
  drawer full of of gold
• 52:17
  medals I would love to
• 52:18
  continue and I'd love to
• 52:19
  continue to build that
• 52:20
  legacy that's my preferred
• 52:22
  direction um but you know i
• 52:26
  All we can do is plan to
• 52:28
  continue in this direction.
• 52:30
  And if it changes, adapt.
• 52:32
  I think we've adapted.
• 52:34
  We adapted when we were... I mean,
• 52:36
  it was a big shock when
• 52:37
  they said that you were
• 52:38
  breaking apart the
• 52:39
  divisions from the elites in Madison.
• 52:42
  I mean, I was sad.
• 52:43
  I was sad.
• 52:44
  I was upset.
• 52:46
  I hate hearing things through rumors.
• 52:48
  I hate it not being
• 52:48
  delivered in a way that was really...
• 52:52
  you know,
• 52:52
  well thought out and packaged or
• 52:53
  at least communicated.
• 52:55
  But it's turned out to be great.
• 52:58
  I mean, it's worked out really well.
• 52:59
  I don't think,
• 53:00
  I don't know if Boulder
• 53:00
  Athlete is where we're at
• 53:02
  if that didn't happen.
• 53:03
  You know,
• 53:03
  there was something serendipitous
• 53:05
  about that that I'm not upset about.
• 53:07
  So with that kind of optimism,
• 53:09
  that's my glasses half full
• 53:12
  kind of optimism.
• 53:13
  Like, hey, if everything changes,
• 53:17
  let's roll with it.
• 53:17
  Let's see what happens.
• 53:19
  There may be some opportunities there.
• 53:21
  There may be some things
• 53:22
  that are really scary, but that's okay.
• 53:25
  That's how life is, right?
• 53:28
  I have this tattoo in the
• 53:30
  middle of my chest.
• 53:30
  I forget it's there,
• 53:31
  but oftentimes people are like, hey,
• 53:32
  what's that tattoo mean?
• 53:34
  And I got it twenty years ago.
• 53:36
  So it's a balance.
• 53:38
  There's this vertical line
• 53:39
  in the middle and two
• 53:40
  kanjis on either side.
• 53:42
  It's the word for crisis, actually.
• 53:46
  And it's the balance between
• 53:47
  danger and opportunity.
• 53:49
  And every time...
• 53:51
  we sort of enter a new stage in life.
• 53:53
  There's a crisis moment.
• 53:55
  And crisis may not be,
• 53:56
  it doesn't have to be like
• 53:57
  something scary or dangerous.
• 53:58
  It's just like there's a transition,
• 54:00
  a transition moment.
• 54:01
  And in every transition or
• 54:03
  every uncertain moment or every crisis,
• 54:05
  there is a balance between
• 54:07
  danger and opportunity.
• 54:08
  And I kind of think of things that way.
• 54:11
  Like there could be great
• 54:12
  opportunity if there are major changes.
• 54:14
  There could be big dangers or big bummers.
• 54:16
  It could threaten everything.
• 54:19
  But I mean,
• 54:20
  I've been kind of an
• 54:21
  entrepreneur my whole life.
• 54:22
  So if everything changes and
• 54:24
  everything falls apart,
• 54:26
  we'll just, you know,
• 54:28
  we'll build something else.
• 54:29
  You know,
• 54:29
  there's lots of things to do out there.
• 54:33
  I was on Talking Elite
• 54:33
  Fitness the other day and
• 54:36
  it's not published yet,
• 54:36
  but they asked me if I
• 54:38
  wasn't a CrossFit athlete,
• 54:40
  what else would I do at this point?
• 54:42
  I mean, it's sort of like when people ask,
• 54:43
  like, if you won the lottery,
• 54:44
  would you still do what you do?
• 54:45
  Well,
• 54:46
  I would still do what I do if I won
• 54:48
  the lottery.
• 54:48
  And if I wasn't doing CrossFit and I had,
• 54:51
  I would be doing another sport.
• 54:52
  You know, I'd be doing,
• 54:54
  Maybe high rocks.
• 54:55
  That's pretty awful.
• 54:57
  But maybe doing that or like
• 54:59
  triathlons or I don't even know,
• 55:02
  but I'd be doing something.
• 55:03
  And so all that to say that whatever comes,
• 55:07
  we'll navigate it.
• 55:08
  And there are plenty of really great
• 55:12
  functional fitness CrossFit
• 55:14
  competitions out there
• 55:15
  where we can be tested and
• 55:16
  push our limits and get on
• 55:18
  the battlefield and have
• 55:19
  all of those feelings.
• 55:20
  Uh,
• 55:20
  but ideally we get to do that at
• 55:22
  something called the
• 55:22
  CrossFit games in the future as well.
• 55:24
  Ideally.
• 55:24
  Awesome.
• 55:26
  What I, just because you said it,
• 55:28
  all of your medals are in a drawer.
• 55:31
  Yeah.
• 55:32
  Yeah.
• 55:32
  I don't, I don't have,
• 55:33
  I'm not a guy that puts them all up.
• 55:35
  I just haven't had a chance
• 55:36
  in the last seven years, but yeah,
• 55:38
  it's in a drawer right here.
• 55:39
  Uh, in fact, right behind me.
• 55:40
  Um,
• 55:42
  I mean, I have them all, you know,
• 55:45
  just all in this drawer.
• 55:47
  I have all my shirts, you know, my,
• 55:49
  in fact, I have like, you know,
• 55:51
  the fittest on earth shirts.
• 55:52
  I have these in bags with
• 55:54
  the metal from that year.
• 55:57
  One of the things we do need to do
• 55:58
  And we need to have back.
• 56:00
  In fact,
• 56:00
  Boulder Athlete is going to
• 56:01
  sponsor it if we have to next year.
• 56:03
  We're going to make it happen.
• 56:05
  But the winners should have
• 56:07
  Fittest on Earth shirts.
• 56:09
  It's something we had when
• 56:10
  we were in Madison.
• 56:12
  We didn't have it last year in Birmingham,
• 56:14
  and we didn't have it this year.
• 56:15
  But there is something about
• 56:17
  having a medal around your
• 56:18
  neck and a white shirt with
• 56:19
  gold words that say Fittest on Earth.
• 56:22
  That is the shirt.
• 56:23
  You want that shirt.
• 56:25
  We were actually thinking as
• 56:26
  Boulder athlete,
• 56:26
  like we're just going to
• 56:27
  send all the winners
• 56:28
  fittest on earth shirts.
• 56:29
  We're just going to make
• 56:29
  them ourselves and send them.
• 56:31
  And then we realized that is
• 56:32
  a straight up trademark.
• 56:35
  Yeah.
• 56:37
  But you can get permission, right?
• 56:39
  I mean,
• 56:41
  maybe CrossFit would give you
• 56:42
  permission to do it.
• 56:44
  I mean, we, we have thought about that.
• 56:46
  I can't, I can't imagine they'd say yes.
• 56:49
  But it would be a hard
• 56:50
  argument if they said no.
• 56:52
  Why not?
• 56:53
  But we would very much have
• 56:54
  to have their permission.
• 56:55
  We asked ChatGPT, and ChatGPT was like,
• 56:57
  yeah,
• 56:57
  you can't... That is a strong
• 57:01
  copyrighted phrase right there,
• 57:02
  so you're going to want to
• 57:03
  tread carefully.
• 57:05
  But it is on our Thursday
• 57:06
  to-do list to discuss that next week.
• 57:10
  Again, is this something we should do?
• 57:11
  Because how cool would it be
• 57:12
  just to have something in
• 57:13
  the mail that says, Fittest on Earth.
• 57:15
  Congratulations.
• 57:16
  And
• 57:18
  Again,
• 57:18
  we've got a shirt vendor that would
• 57:20
  do that for us.
• 57:22
  Thick Boy is our partner in our apparel,
• 57:25
  and he's great.
• 57:26
  They would do that in a
• 57:27
  second if we had permission.
• 57:30
  Since you said that,
• 57:31
  I will just ask CrossFit.
• 57:33
  I'm just going to ask them,
• 57:34
  can we do this?
• 57:36
  And whatever they say, they say.
• 57:39
  Sean in Oregon says,
• 57:40
  appropriate that his
• 57:40
  hardware is in a tool chest.
• 57:42
  It is.
• 57:43
  That is correct.
• 57:44
  It's well protected.
• 57:46
  This will survive a fire.
• 57:48
  Well, Jason, as always,
• 57:51
  it was a treat having you on.
• 57:53
  Again,
• 57:53
  we barely touched the surface of all
• 57:55
  the stuff I wanted to get
• 57:56
  to as to what's going on in
• 57:58
  the Masters and H Group divisions.
• 58:01
  So we'll have to have you
• 58:01
  back on for sure.
• 58:02
  I'd love to.
• 58:05
  But thank you so much for doing this.
• 58:06
  And thank you guys in the
• 58:07
  chat for the great questions.
• 58:10
  With that, guys,
• 58:11
  don't forget to like and
• 58:12
  subscribe to the channel.
• 58:14
  And I don't know if we're
• 58:16
  doing a Sunday night show this week.
• 58:18
  Jamie had surgery today.
• 58:20
  I'm heading to Montana tomorrow.
• 58:22
  And Carolyn probably doesn't
• 58:24
  want to do the show by herself.
• 58:26
  So with that,
• 58:28
  we will see everybody next
• 58:29
  week on Lunch with the Clydesdale.
• 58:32
  With that, guys, peace out.