A $1.3 trillion question: the rise of AI media
The future of AI media still feels uncertain: a goldrush where no one knows where to dig. A new report from WARC Media examines whether fragmenting attention leads to a concentration of monetisation in the advertising market and consider what this might mean for the next era of AI media. WARC's Alex Brownsell discusses the impact with Debra Aho Williamson.
Chapters:
[00:00] — Intro: How AI Media Could Reshape the $1.3 Trillion Ad Market
[01:58] — Why WARC Is Measuring AI’s Impact on Advertising Investment
[03:30] — What Is AI Media? ChatGPT, Google, and Amazon as Ad Channels
[05:00] —…
The skinny
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