Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Most Agencies Don't Last 10 Years — This One Made it Over 75 with Jennifer Spire | Ep #849
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How are the new technologies and tools shaping the future of agencies? How can you create an agency that outlasts trends? When you've been around for 75 years in the ad world, you've seen it all, from Mad Men, media buying by fax, the rise of the internet, and now, AI. Today's featured guest runs an agency that has been doing full-service marketing since 1950. What's impressive isn't just their longevity but also how they've stayed relevant and human in a business that changes faster than…
The skinny
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