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How executives can turn fragmented CX efforts into enterprise-wide customer obsession - Interview with Ray Gerber
Today’s episode of the Punk CX podcast features Raymond Gerber, the Co-Founder of the Institute for Journey Management (I4JM), Founder of JourneyCentric-CX and author of three new books. He joins me today to talk about the third book (Journey to Customer Obsession- A Leadership Blueprint for CX Maturity and Enterprise Transformation: How executives can turn fragmented CX efforts into enterprise-wide customer obsession), which is effectively the executive edition of the other two books. We talk about the 9-stage journey that organisations go through on the road to customer obsession, journey…
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