GTM News Desk: Customer Value is the Only Metric That Matters with Keith Frankel
As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens.
GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day.
In this episode, Keith Frankel, CEO of Totango, shares his bold approach to customer success and growth. He explains why traditional metrics fall short and reveals how businesses can shift from product-driven to customer-led growth. Keith…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.