Latest / SHeCOMMERCE / Episode 27: Canapés from Cannes - The Hot Takes Everyone Was Talking About

Transcript

Episode 27: Canapés from Cannes - The Hot Takes Everyone Was Talking About · SHeCOMMERCE

• 0:08
  SPEAKER_03: I'm Claudia Johnson and I'm on the commerce team as well as the Omni team at OmniConni.
• 0:14
  SPEAKER_01: I'm Sebastian Flynn and I work on the growth team at Omnicon Media.
• 0:18
  SPEAKER_03: My hot take for this week that commerce continues to be popular, but I think we've all finally accepted that we need to come together and maybe do some things at the same time.
• 0:27
  SPEAKER_01: That's a good one.
• 0:28
  SPEAKER_01: My hot take is that I think can create more confusion than clarity sometimes.
• 0:37
  SPEAKER_04: My name is Marta Saunders.
• 0:38
  SPEAKER_04: I work at Chase Beauty Solutions, and here are my hot takes on day four of the Can Lions.
• 0:44
  SPEAKER_04: Number one, we need a new word for authentic.
• 0:47
  SPEAKER_04: Badly.
• 0:48
  SPEAKER_04: Creators are taking over the questette.
• 0:50
  SPEAKER_04: Get used to it, they're not going anywhere.
• 0:52
  SPEAKER_04: Invest in linen.
• 0:53
  SPEAKER_04: Hardcore.
• 0:54
  SPEAKER_04: Woo! Love it.
• 0:55
  SPEAKER_04: And banks are the new beloved brand.
• 0:58
  SPEAKER_04: We love our banks and we love Chase.
• 1:01
  SPEAKER_05: That's it.
• 1:02
  SPEAKER_05: Hey, I'm Melanie Samersing.
• 1:04
  SPEAKER_05: Also at Chase in the Media Solutions part of the business.
• 1:08
  SPEAKER_05: And so many hot takes from Can because it's been so hot.
• 1:11
  SPEAKER_05: But similar to you, not only just influencers, but sports influencers.
• 1:15
  SPEAKER_05: They are everywhere and it's been fun to see them, right?
• 1:19
  SPEAKER_05: Like we've just been seeing them everywhere.
• 1:20
  SPEAKER_05: Yeah.
• 1:21
  SPEAKER_05: I would say the other things are, you know, trust.
• 1:24
  SPEAKER_05: We're hearing so much about how do you build, you know, brand trust, especially in the face of AI, just continuing to build trust with you know your communities as well.
• 1:34
  SPEAKER_05: And then as I always end with these, it's there's so much happening, great meetings, great people, just so much creativity.
• 1:42
  SPEAKER_05: But the best part is just hanging out with the most amazing humans.
• 1:45
  SPEAKER_05: So always have so much fun here.
• 1:46
  SPEAKER_05: Thanks for asking.
• 1:48
  SPEAKER_00: Hi, how are you?
• 1:48
  SPEAKER_00: I'm Francisco Cárdenas.
• 1:50
  SPEAKER_00: I am marketer at Avocados from Mexico, formerly creative, super excited to be here at Cannes and to meet you girls.
• 1:58
  SPEAKER_00: Incredible.
• 1:58
  SPEAKER_00: ChiCommerce, what a great platform.
• 2:01
  SPEAKER_00: My takeaways from Cannes so far, because it's not over, is it's hot.
• 2:05
  SPEAKER_00: It's been really hot.
• 2:06
  SPEAKER_00: But um in all seriousness, I think what I've seen is that I think as an industry we tend to kind of speak of things definitively and and kind of what it is, it is.
• 2:18
  SPEAKER_00: And I think what I'm seeing right now, even it's within the conversation of AI, which has not gone away, and I don't think it's gonna go away.
• 2:25
  SPEAKER_00: There's more of an of an openness to talk about how it helps us and not just how it's gonna destroy us.
• 2:33
  SPEAKER_00: And being able to reframe those two worlds, uh I think a lot of what I've been seeing is debate of this versus that, in-house agencies versus versus outsourcing agencies, again, AI, what is it doing?
• 2:48
  SPEAKER_00: Is it hindering or destroying creative creative creatives in the industry or is it empowering them?
• 2:54
  SPEAKER_00: Is this a tool that kind of brings creative to the next level?
• 2:57
  SPEAKER_00: It allows you to be faster, it allows you to experiment more.
• 3:00
  SPEAKER_00: So I like that contrast and I like that debate happening because I think there's openness to that.
• 3:05
  SPEAKER_00: Um and within that, you were just mentioning I think also measurement.
• 3:09
  SPEAKER_00: I think it's something that we're starting to redefine how we measure things.
• 3:13
  SPEAKER_00: I think it's not only how we measure across the board, but we're questioning some of the metrics, especially in media, of what we define as successful.
• 3:22
  SPEAKER_00: Um impressions, CPMs, things like that, which yes, they tell us something about what the ad did, but not the full story.
• 3:29
  SPEAKER_00: So yeah, I'm happy, I'm still here learning, keeping humble, and having a lot of fun.
• 3:34
  SPEAKER_00: So thank you for the opportunity.
• 3:35
  SPEAKER_02: Hi, I'm Jane Hansen with a hot take, and I do mean hot, because it's been everybody dealing with the heat.
• 3:42
  SPEAKER_02: But what I truly enjoyed was the variety of people that I met and and the inspiration that they gave to me.
• 3:47
  SPEAKER_02: It was a little overwhelming, and the lines were really, really long, and people actually stood in them to go into places.
• 3:53
  SPEAKER_02: I can't believe it.
• 3:54
  SPEAKER_02: In that hot sun, I didn't, by the way.
• 3:56
  SPEAKER_02: I either snuck in another way or I just left.
• 3:59
  SPEAKER_02: But the parties, the inspiration, the ideas, everything was really super cool.
• 4:05
  SPEAKER_02: So see you next year.