Accenture Song buys Whalar
Accenture is making a late but ambitious play in the creator-marketing arena, snapping up Whalar, a New York–based agency known for high-profile campaigns with clients like IKEA and Uber. This comes as tech giants slash targets and IT budgets tighten, putting the pressure on Accenture to show stable, recurring revenue ahead of its crucial June 18 earnings report. The stakes? Proving that tying creator marketing to enterprise-scale commerce and analytics can actually drive growth when consulting margins face headwinds. But here’s the catch: while rivals like WPP and Publicis have already…
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