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Ep167 - Breaking Through Success Barriers That No One Talks About · The Billionaire Brain® Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:01
  dawn
• 0:01
  of
• 0:01
  a
• 0:01
  new
• 0:02
  Era,
• 0:02
  where
• 0:02
  we
• 0:02
  talk
• 0:02
  all
• 0:03
  things
• 0:03
  millionaire
• 0:04
  mindset
• 0:04
  and
• 0:05
  scaling
• 0:05
  strategy
• 0:06
  so
• 0:06
  you
• 0:06
  can
• 0:06
  think,
• 0:07
  feel,
• 0:07
  and
• 0:07
  scale
• 0:08
  like
• 0:08
  the
• 0:08
  top
• 0:08
  1%.
• 0:09
  I'm
• 0:10
  Dawn
• 0:10
  McGrewer,
• 0:10
  the
• 0:10
  business
• 0:11
  growth
• 0:11
  coach,
• 0:11
  Forbes
• 0:12
  mentor,
• 0:12
  and
• 0:12
  serial
• 0:13
  entrepreneur.
• 0:14
  Each
• 0:14
  week
• 0:15
  we'll
• 0:15
  ditch
• 0:15
  the
• 0:16
  fluff,
• 0:16
  dive
• 0:16
  into
• 0:17
  the
• 0:17
  neuroscience
• 0:17
  of
• 0:18
  success,
• 0:18
  and
• 0:18
  share
• 0:19
  the
• 0:19
  good,
• 0:19
  the
• 0:19
  bad,
• 0:19
  and
• 0:20
  the
• 0:20
  ugly
• 0:20
  of
• 0:20
  building
• 0:21
  wealth,
• 0:21
  impact,
• 0:22
  and
• 0:22
  freedom.
• 0:23
  If
• 0:23
  you're
• 0:23
  ready
• 0:23
  to
• 0:24
  play
• 0:24
  bigger
• 0:24
  and
• 0:24
  rewrite
• 0:25
  the
• 0:25
  rules
• 0:25
  of
• 0:25
  business,
• 0:26
  you're
• 0:26
  in
• 0:26
  the
• 0:26
  right
• 0:27
  place.
• 0:27
  Let's
• 0:27
  go.
• 0:29
  So
• 0:29
  I'm
• 0:29
  going
• 0:29
  to
• 0:29
  be
• 0:29
  dropping
• 0:30
  some
• 0:30
  truth
• 0:30
  bombs
• 0:31
  in
• 0:31
  today's
• 0:32
  podcast
• 0:32
  because
• 0:33
  we're
• 0:33
  going
• 0:33
  to
• 0:33
  be
• 0:33
  talking
• 0:33
  about
• 0:35
  breaking
• 0:35
  through
• 0:36
  success
• 0:36
  barriers
• 0:37
  that
• 0:37
  no
• 0:37
  one
• 0:37
  talks
• 0:38
  about.
• 0:38
  And
• 0:38
  this
• 0:39
  really
• 0:39
  is
• 0:40
  key
• 0:40
  in
• 0:40
  every
• 0:41
  business
• 0:41
  owner's
• 0:42
  journey,
• 0:43
  because
• 0:44
  every
• 0:44
  ambitious
• 0:45
  entrepreneur,
• 0:46
  right,
• 0:46
  who's
• 0:47
  ever
• 0:47
  thought
• 0:49
  this
• 0:49
  statement
• 0:50
  falls
• 0:50
  into
• 0:51
  this
• 0:51
  category,
• 0:51
  because
• 0:52
  if
• 0:53
  I
• 0:53
  just
• 0:53
  had
• 0:54
  the
• 0:54
  perfect
• 0:55
  strategy,
• 0:55
  I'd
• 0:56
  be
• 0:56
  at
• 0:56
  my
• 0:56
  next
• 0:57
  level
• 0:57
  now.
• 0:58
  So
• 0:59
  we've
• 0:59
  all
• 1:00
  done
• 1:00
  it.
• 1:00
  If
• 1:01
  I
• 1:01
  could,
• 1:01
  if
• 1:01
  I
• 1:02
  could
• 1:02
  just,
• 1:02
  you
• 1:03
  know,
• 1:03
  it's
• 1:03
  one
• 1:03
  of
• 1:04
  those
• 1:04
  things
• 1:04
  that
• 1:05
  we
• 1:05
  say
• 1:06
  almost
• 1:06
  daily.
• 1:07
  And
• 1:07
  I
• 1:07
  want
• 1:07
  you
• 1:07
  to
• 1:07
  really
• 1:08
  be
• 1:08
  conscious
• 1:08
  about
• 1:09
  your
• 1:09
  language,
• 1:09
  because
• 1:10
  what
• 1:11
  happens
• 1:11
  here
• 1:12
  is
• 1:12
  that
• 1:12
  we
• 1:13
  are
• 1:13
  not
• 1:13
  aware
• 1:13
  that
• 1:13
  we're
• 1:14
  actually
• 1:14
  conditioning
• 1:15
  our
• 1:15
  brain
• 1:15
  around
• 1:16
  our
• 1:17
  narrative,
• 1:18
  the
• 1:18
  way
• 1:18
  that
• 1:18
  we
• 1:18
  talk.
• 1:19
  We.
• 1:19
  We
• 1:19
  create
• 1:20
  these
• 1:20
  stories
• 1:21
  based
• 1:21
  on
• 1:21
  what
• 1:21
  we're
• 1:22
  saying
• 1:22
  and
• 1:22
  we're
• 1:23
  doing.
• 1:24
  So
• 1:24
  what
• 1:24
  we
• 1:24
  want
• 1:24
  to
• 1:24
  do
• 1:25
  is
• 1:25
  retrain
• 1:26
  our
• 1:26
  brain,
• 1:27
  and
• 1:27
  we
• 1:27
  want
• 1:28
  to
• 1:28
  be
• 1:28
  open
• 1:28
  to
• 1:28
  the
• 1:28
  fact
• 1:29
  that
• 1:29
  we
• 1:30
  are
• 1:30
  aware
• 1:31
  that
• 1:32
  we
• 1:32
  are
• 1:33
  magical
• 1:34
  people
• 1:34
  who
• 1:35
  are
• 1:35
  doing
• 1:36
  amazing
• 1:37
  things
• 1:37
  and
• 1:38
  creating
• 1:38
  impact
• 1:39
  and
• 1:39
  transformation
• 1:40
  and
• 1:41
  changing
• 1:41
  lives.
• 1:42
  But
• 1:43
  we
• 1:43
  have
• 1:43
  to
• 1:43
  be
• 1:43
  mindful
• 1:44
  that
• 1:45
  we
• 1:45
  are
• 1:45
  the
• 1:46
  catalyst
• 1:46
  in
• 1:47
  these
• 1:47
  changes.
• 1:47
  Because
• 1:48
  here's
• 1:49
  the
• 1:49
  thing,
• 1:49
  like,
• 1:49
  strategy
• 1:50
  alone
• 1:51
  is
• 1:51
  not
• 1:52
  going
• 1:52
  to
• 1:52
  be
• 1:53
  the
• 1:53
  winning
• 1:53
  ticket.
• 1:55
  And
• 1:56
  a
• 1:56
  lot
• 1:56
  of
• 1:56
  people
• 1:56
  lean
• 1:57
  into
• 1:57
  strategy.
• 1:58
  They,
• 1:58
  they
• 1:58
  talk
• 1:58
  about
• 1:59
  it,
• 1:59
  you
• 1:59
  may
• 1:59
  have
• 1:59
  heard,
• 2:00
  like,
• 2:00
  with
• 2:00
  the
• 2:00
  difference
• 2:00
  between
• 2:00
  masculine
• 2:01
  and
• 2:01
  feminine
• 2:02
  energy.
• 2:02
  They,
• 2:02
  they
• 2:03
  click,
• 2:03
  they
• 2:03
  lean
• 2:04
  into
• 2:04
  their
• 2:04
  masculinity,
• 2:05
  and
• 2:05
  they
• 2:06
  start
• 2:06
  just
• 2:06
  driving
• 2:07
  action.
• 2:08
  Now,
• 2:08
  the
• 2:08
  thing
• 2:08
  is
• 2:08
  here
• 2:09
  that
• 2:10
  certain
• 2:10
  strategies
• 2:11
  will
• 2:11
  work
• 2:11
  better
• 2:12
  for
• 2:12
  different
• 2:13
  types
• 2:13
  of
• 2:13
  people.
• 2:14
  And
• 2:14
  it
• 2:14
  depends
• 2:15
  on
• 2:15
  what
• 2:15
  your
• 2:16
  belief
• 2:16
  system
• 2:16
  is
• 2:17
  and
• 2:17
  also
• 2:18
  what
• 2:19
  your
• 2:19
  own
• 2:20
  unique
• 2:20
  personal
• 2:21
  success
• 2:22
  strategies
• 2:23
  are.
• 2:24
  Now,
• 2:24
  they're
• 2:24
  based
• 2:24
  on
• 2:25
  what
• 2:25
  your
• 2:26
  success
• 2:27
  barriers
• 2:27
  are.
• 2:28
  Because
• 2:28
  the
• 2:29
  thing
• 2:29
  is,
• 2:29
  is
• 2:29
  that
• 2:29
  we
• 2:30
  could
• 2:30
  be
• 2:30
  pushing
• 2:31
  a
• 2:31
  strategy,
• 2:32
  but
• 2:32
  until
• 2:32
  we
• 2:33
  actually
• 2:34
  reduce
• 2:34
  those
• 2:35
  barriers
• 2:35
  and
• 2:36
  manage
• 2:36
  how
• 2:37
  that
• 2:37
  you
• 2:38
  use
• 2:38
  them
• 2:38
  as
• 2:39
  a
• 2:39
  superpower
• 2:39
  or
• 2:40
  reduce
• 2:41
  those
• 2:41
  barriers
• 2:42
  or
• 2:42
  overcome
• 2:42
  them
• 2:43
  or
• 2:43
  start
• 2:43
  to
• 2:43
  challenge
• 2:44
  some
• 2:44
  of
• 2:44
  those
• 2:44
  barriers,
• 2:46
  these
• 2:46
  concepts
• 2:47
  will
• 2:47
  not
• 2:47
  fly
• 2:48
  in
• 2:48
  your
• 2:48
  business
• 2:48
  because
• 2:50
  it's
• 2:50
  all
• 2:50
  about
• 2:52
  what
• 2:52
  to
• 2:53
  do
• 2:53
  instead.
• 2:53
  And
• 2:54
  I
• 2:54
  think
• 2:54
  the,
• 2:54
  the.
• 2:55
  The
• 2:55
  difference
• 2:56
  here
• 2:56
  is,
• 2:56
  is
• 2:57
  that
• 2:57
  when
• 2:57
  I
• 2:58
  meet
• 2:58
  people
• 2:59
  who
• 2:59
  are
• 3:00
  self,
• 3:00
  aware,
• 3:02
  they
• 3:03
  have
• 3:03
  A
• 3:03
  different
• 3:03
  understanding
• 3:04
  of
• 3:04
  how
• 3:04
  their
• 3:04
  mind
• 3:04
  works.
• 3:05
  And
• 3:06
  this,
• 3:06
  for
• 3:06
  me,
• 3:07
  was
• 3:07
  something
• 3:07
  that
• 3:07
  changed
• 3:08
  the
• 3:08
  way
• 3:08
  that
• 3:08
  I
• 3:09
  did
• 3:09
  business.
• 3:10
  Back
• 3:10
  in
• 3:11
  my
• 3:11
  late
• 3:11
  teens,
• 3:12
  early
• 3:12
  20s,
• 3:14
  I
• 3:14
  started
• 3:15
  really
• 3:15
  kind
• 3:16
  of
• 3:16
  leaning
• 3:16
  into
• 3:17
  psychology,
• 3:18
  studying
• 3:19
  business
• 3:19
  and
• 3:20
  marketing.
• 3:21
  And
• 3:22
  I
• 3:22
  felt
• 3:22
  that
• 3:23
  they
• 3:23
  all
• 3:23
  went
• 3:23
  hand
• 3:24
  in
• 3:24
  hand
• 3:25
  because
• 3:25
  they
• 3:26
  were
• 3:26
  all
• 3:26
  about
• 3:26
  how
• 3:27
  people
• 3:27
  think
• 3:28
  and
• 3:28
  what
• 3:28
  they
• 3:29
  do
• 3:29
  and
• 3:29
  their
• 3:29
  behavior.
• 3:30
  And
• 3:31
  for
• 3:32
  me,
• 3:32
  if
• 3:32
  we
• 3:33
  could
• 3:33
  understand
• 3:33
  that
• 3:34
  and
• 3:34
  understanding
• 3:35
  how
• 3:35
  people's
• 3:35
  minds
• 3:36
  worked,
• 3:37
  we
• 3:37
  could
• 3:38
  improve
• 3:38
  how
• 3:38
  they
• 3:39
  felt.
• 3:39
  We
• 3:39
  could
• 3:41
  grow
• 3:41
  businesses.
• 3:42
  We
• 3:42
  could
• 3:43
  literally
• 3:44
  align
• 3:44
  our
• 3:45
  marketing
• 3:45
  strategies
• 3:46
  to,
• 3:46
  to
• 3:47
  sell
• 3:47
  more.
• 3:48
  So
• 3:48
  this
• 3:49
  was
• 3:49
  kind
• 3:49
  of
• 3:50
  like
• 3:50
  the
• 3:50
  hub,
• 3:50
  the
• 3:51
  heart
• 3:51
  of
• 3:51
  everything,
• 3:52
  understanding
• 3:53
  the
• 3:53
  mind.
• 3:54
  And
• 3:54
  I
• 3:54
  started
• 3:54
  to
• 3:54
  delve
• 3:55
  into
• 3:56
  neuroscience.
• 3:57
  I
• 3:57
  started
• 3:58
  to
• 3:58
  look
• 3:58
  at
• 3:58
  nlp,
• 3:59
  holistic
• 4:00
  modalities.
• 4:00
  And
• 4:01
  I
• 4:01
  started
• 4:01
  to
• 4:02
  study
• 4:03
  around
• 4:03
  business
• 4:04
  performance
• 4:04
  coaching
• 4:05
  and
• 4:05
  mentoring.
• 4:06
  And
• 4:07
  this
• 4:07
  is
• 4:07
  really
• 4:08
  when
• 4:08
  my
• 4:09
  whole
• 4:09
  fascination
• 4:10
  of
• 4:10
  the
• 4:10
  mind
• 4:11
  started.
• 4:12
  And
• 4:12
  over
• 4:12
  the
• 4:12
  past
• 4:13
  25
• 4:13
  years,
• 4:14
  I
• 4:15
  have
• 4:15
  been
• 4:15
  fascinated
• 4:16
  around
• 4:17
  habits
• 4:17
  of
• 4:17
  highly
• 4:18
  successful
• 4:19
  people.
• 4:19
  I've
• 4:20
  been
• 4:20
  fascinated
• 4:21
  about
• 4:21
  the
• 4:21
  difference
• 4:22
  between
• 4:24
  people
• 4:24
  and
• 4:25
  cultures
• 4:26
  and
• 4:26
  the
• 4:26
  way
• 4:26
  that
• 4:27
  people
• 4:27
  do
• 4:28
  business.
• 4:29
  For
• 4:29
  me,
• 4:30
  the
• 4:30
  more
• 4:31
  I
• 4:31
  understood,
• 4:32
  the
• 4:32
  easier
• 4:32
  things
• 4:33
  flowed.
• 4:34
  And
• 4:34
  when
• 4:34
  I
• 4:35
  talk
• 4:35
  about
• 4:36
  actually
• 4:36
  having
• 4:37
  alignment
• 4:37
  in
• 4:38
  my
• 4:38
  business,
• 4:39
  I
• 4:39
  don't
• 4:39
  believe
• 4:40
  that
• 4:40
  we
• 4:40
  ever
• 4:41
  really,
• 4:41
  truly
• 4:41
  have
• 4:41
  work,
• 4:42
  life
• 4:42
  balance.
• 4:42
  But
• 4:43
  what
• 4:43
  I
• 4:43
  do
• 4:43
  believe
• 4:44
  we
• 4:44
  can
• 4:44
  have
• 4:45
  is
• 4:45
  complete
• 4:46
  alignment
• 4:46
  around
• 4:47
  our
• 4:47
  purpose
• 4:47
  and
• 4:47
  our
• 4:48
  mission
• 4:48
  and
• 4:48
  vision.
• 4:49
  I
• 4:49
  believe
• 4:50
  that
• 4:50
  we
• 4:50
  can
• 4:51
  do
• 4:51
  things
• 4:51
  to
• 4:51
  proactively
• 4:52
  boost
• 4:53
  our
• 4:53
  health,
• 4:53
  our
• 4:53
  wealth
• 4:54
  or
• 4:54
  happiness.
• 4:55
  And
• 4:55
  I
• 4:56
  believe
• 4:56
  that
• 4:56
  we
• 4:56
  can
• 4:57
  change
• 4:57
  our
• 4:58
  habits
• 4:58
  into
• 4:59
  more
• 4:59
  positive,
• 5:00
  not
• 5:01
  through
• 5:01
  changing
• 5:01
  the
• 5:01
  habit,
• 5:02
  but
• 5:02
  through
• 5:02
  changing
• 5:03
  the
• 5:03
  environment.
• 5:04
  Now,
• 5:05
  this
• 5:05
  is
• 5:05
  true
• 5:05
  when
• 5:06
  people
• 5:06
  come
• 5:06
  to
• 5:06
  me
• 5:07
  and
• 5:07
  say,
• 5:07
  dawn,
• 5:07
  I
• 5:08
  want
• 5:08
  to
• 5:08
  scale
• 5:09
  my
• 5:09
  business.
• 5:10
  Dawn,
• 5:10
  my
• 5:10
  strategy
• 5:11
  is
• 5:11
  not
• 5:11
  working.
• 5:12
  Dawn,
• 5:12
  I
• 5:13
  don't
• 5:13
  know
• 5:13
  why
• 5:13
  I
• 5:14
  can't
• 5:14
  get
• 5:14
  consistent
• 5:15
  high
• 5:16
  income
• 5:16
  cash
• 5:16
  months.
• 5:17
  Dawn,
• 5:17
  I'm
• 5:17
  stuck
• 5:18
  at
• 5:18
  an
• 5:18
  income
• 5:18
  level.
• 5:19
  All
• 5:19
  of
• 5:19
  these
• 5:20
  things
• 5:21
  really
• 5:22
  have
• 5:23
  to
• 5:23
  be
• 5:23
  understood
• 5:24
  from
• 5:24
  a
• 5:24
  matter
• 5:25
  of
• 5:25
  the
• 5:25
  mind.
• 5:26
  Because
• 5:27
  if
• 5:28
  you
• 5:28
  do
• 5:28
  actions
• 5:29
  without
• 5:30
  understanding
• 5:31
  the
• 5:32
  why,
• 5:33
  that's
• 5:33
  when
• 5:33
  they
• 5:33
  don't
• 5:34
  fly.
• 5:35
  So
• 5:35
  if
• 5:35
  there's
• 5:36
  one
• 5:36
  thing
• 5:36
  that
• 5:36
  you
• 5:36
  take
• 5:37
  from
• 5:37
  this,
• 5:37
  if
• 5:38
  you
• 5:38
  feel
• 5:39
  that
• 5:39
  maybe
• 5:40
  you're
• 5:40
  doing
• 5:40
  something
• 5:40
  your
• 5:41
  business,
• 5:41
  and
• 5:41
  it
• 5:41
  feels
• 5:42
  clunky,
• 5:42
  it
• 5:42
  feels
• 5:43
  tough,
• 5:43
  it
• 5:43
  feels
• 5:44
  just
• 5:44
  incongruent,
• 5:45
  it
• 5:45
  just
• 5:45
  doesn't
• 5:46
  feel
• 5:46
  aligned
• 5:46
  to
• 5:47
  you,
• 5:47
  then
• 5:47
  it
• 5:47
  probably
• 5:48
  isn't.
• 5:48
  So
• 5:49
  stop
• 5:50
  and
• 5:50
  rethink
• 5:51
  it.
• 5:51
  What
• 5:51
  we
• 5:52
  need
• 5:52
  to
• 5:52
  do
• 5:52
  is
• 5:53
  often
• 5:53
  rewire
• 5:54
  the
• 5:54
  brain
• 5:55
  in
• 5:55
  the
• 5:55
  CEO,
• 5:56
  in
• 5:56
  the
• 5:56
  founder,
• 5:57
  in
• 5:57
  the
• 5:57
  business
• 5:57
  owner
• 5:58
  before
• 5:59
  moving
• 5:59
  into
• 5:59
  the
• 5:59
  scaling
• 6:00
  strategy.
• 6:01
  And
• 6:01
  this
• 6:01
  is
• 6:01
  why
• 6:02
  I
• 6:02
  always
• 6:02
  talk
• 6:03
  about
• 6:03
  millionaire
• 6:04
  mindset
• 6:04
  and
• 6:05
  scaling
• 6:05
  strategy,
• 6:05
  because
• 6:06
  I
• 6:06
  believe
• 6:06
  the
• 6:06
  two
• 6:06
  go
• 6:07
  hand
• 6:07
  in
• 6:07
  hand.
• 6:08
  Now,
• 6:09
  if
• 6:09
  you
• 6:09
  think
• 6:10
  about
• 6:10
  strategy,
• 6:12
  the
• 6:12
  one
• 6:12
  part
• 6:12
  I
• 6:13
  want
• 6:13
  to
• 6:13
  talk
• 6:14
  about
• 6:14
  now
• 6:14
  is
• 6:15
  something
• 6:16
  that
• 6:16
  literally,
• 6:17
  if
• 6:17
  I
• 6:17
  go
• 6:17
  as
• 6:18
  far
• 6:18
  Back
• 6:19
  as
• 6:19
  I
• 6:19
  can
• 6:20
  remember,
• 6:20
  even
• 6:20
  back
• 6:20
  to
• 6:21
  school,
• 6:21
  I
• 6:22
  remember
• 6:22
  this
• 6:22
  principle
• 6:23
  and
• 6:24
  I
• 6:24
  remember
• 6:24
  Pareto's
• 6:25
  law,
• 6:25
  the
• 6:26
  8020
• 6:27
  rule.
• 6:28
  Now
• 6:29
  what
• 6:29
  I
• 6:29
  believe
• 6:30
  in
• 6:30
  is
• 6:31
  80%
• 6:32
  mindset
• 6:33
  and
• 6:34
  20%
• 6:35
  strategy.
• 6:36
  Because
• 6:37
  over
• 6:38
  the
• 6:38
  past
• 6:38
  two
• 6:38
  decades,
• 6:39
  you
• 6:39
  know,
• 6:39
  through
• 6:40
  mentoring
• 6:41
  30,000
• 6:42
  different
• 6:43
  entrepreneurs,
• 6:44
  I
• 6:45
  promise
• 6:45
  you,
• 6:46
  in
• 6:46
  every
• 6:47
  single
• 6:47
  case,
• 6:48
  the
• 6:49
  ones
• 6:49
  who
• 6:49
  have
• 6:49
  scaled
• 6:50
  to
• 6:50
  6
• 6:51
  and
• 6:51
  7
• 6:52
  and
• 6:52
  8
• 6:52
  and
• 6:53
  9
• 6:53
  figures
• 6:55
  fastest
• 6:57
  weren't
• 6:57
  the
• 6:58
  ones
• 6:58
  with
• 6:58
  the
• 6:58
  flashiest
• 6:59
  funnels.
• 7:00
  They
• 7:00
  weren't
• 7:01
  the
• 7:01
  ones
• 7:01
  with
• 7:01
  the
• 7:01
  most
• 7:02
  polished
• 7:02
  offers,
• 7:03
  and
• 7:04
  they
• 7:04
  weren't
• 7:04
  the
• 7:04
  ones
• 7:04
  with
• 7:04
  the
• 7:04
  most
• 7:05
  experience.
• 7:06
  What
• 7:06
  were
• 7:06
  they?
• 7:07
  They
• 7:07
  were
• 7:07
  the
• 7:07
  ones
• 7:08
  who
• 7:08
  really
• 7:09
  mastered
• 7:10
  mindset.
• 7:11
  They
• 7:11
  understood
• 7:12
  how
• 7:13
  their
• 7:13
  brain
• 7:14
  worked.
• 7:14
  And
• 7:15
  even
• 7:15
  further,
• 7:15
  they
• 7:16
  started
• 7:16
  to
• 7:17
  understand
• 7:17
  how
• 7:18
  their
• 7:18
  ideal
• 7:19
  clients
• 7:19
  brains
• 7:20
  worked.
• 7:21
  Now
• 7:22
  this
• 7:22
  is
• 7:22
  the
• 7:22
  key,
• 7:22
  because
• 7:23
  when
• 7:24
  we
• 7:24
  get
• 7:24
  so
• 7:26
  transfixed
• 7:27
  on
• 7:27
  what
• 7:27
  we
• 7:28
  want
• 7:28
  to
• 7:28
  do,
• 7:28
  and
• 7:29
  it
• 7:29
  could
• 7:29
  be
• 7:29
  a
• 7:29
  goal,
• 7:29
  it
• 7:30
  could
• 7:30
  be
• 7:30
  that
• 7:30
  you
• 7:30
  want
• 7:31
  a
• 7:31
  financial
• 7:31
  goal,
• 7:32
  you
• 7:32
  want
• 7:32
  a
• 7:32
  freedom
• 7:33
  goal,
• 7:33
  you
• 7:34
  have
• 7:34
  a
• 7:34
  dream
• 7:34
  or
• 7:35
  you
• 7:35
  want
• 7:35
  to
• 7:35
  buy
• 7:35
  something
• 7:36
  or
• 7:36
  do
• 7:36
  something
• 7:37
  or
• 7:37
  go
• 7:37
  somewhere,
• 7:38
  it
• 7:38
  doesn't
• 7:38
  matter
• 7:38
  what
• 7:38
  the
• 7:39
  goal
• 7:39
  is.
• 7:39
  But
• 7:39
  we
• 7:40
  become
• 7:40
  so
• 7:40
  transfixed
• 7:41
  on
• 7:41
  it
• 7:42
  that
• 7:42
  we
• 7:43
  forget
• 7:44
  that
• 7:44
  there
• 7:44
  will
• 7:44
  be
• 7:44
  little
• 7:45
  barriers
• 7:46
  and
• 7:46
  little
• 7:46
  curveballs
• 7:47
  and
• 7:47
  pitfalls
• 7:48
  along
• 7:48
  the
• 7:48
  way.
• 7:49
  Now
• 7:49
  what
• 7:49
  we
• 7:49
  need
• 7:49
  to
• 7:50
  do
• 7:50
  to
• 7:50
  navigate
• 7:50
  them
• 7:51
  is
• 7:51
  understand
• 7:52
  that
• 7:52
  often
• 7:52
  the
• 7:53
  challenge,
• 7:53
  the
• 7:53
  biggest
• 7:54
  challenge
• 7:54
  in
• 7:54
  any
• 7:55
  business
• 7:55
  right
• 7:55
  now
• 7:56
  is
• 7:56
  you.
• 7:57
  And
• 7:57
  it's
• 7:58
  true.
• 7:59
  We
• 7:59
  are
• 7:59
  often
• 7:59
  the
• 7:59
  person
• 8:00
  who
• 8:00
  gets
• 8:01
  in
• 8:01
  our
• 8:01
  own
• 8:01
  way.
• 8:02
  We
• 8:02
  are
• 8:02
  often
• 8:03
  the
• 8:04
  number
• 8:04
  one
• 8:04
  success
• 8:05
  barrier
• 8:05
  because
• 8:06
  you
• 8:07
  can
• 8:07
  have
• 8:07
  the
• 8:07
  most
• 8:07
  airtight
• 8:09
  business
• 8:09
  plan
• 8:10
  in
• 8:10
  the
• 8:10
  world.
• 8:12
  But
• 8:12
  if
• 8:12
  your
• 8:13
  beliefs
• 8:15
  and
• 8:15
  your
• 8:15
  habits
• 8:16
  and
• 8:17
  your
• 8:17
  self
• 8:17
  image
• 8:19
  isn't
• 8:19
  aligned
• 8:20
  with
• 8:20
  those
• 8:20
  goals,
• 8:22
  you'll
• 8:22
  sabotage
• 8:24
  definitely
• 8:24
  your
• 8:25
  own
• 8:25
  progress.
• 8:26
  And
• 8:26
  the
• 8:26
  amount
• 8:27
  of
• 8:27
  people
• 8:27
  that
• 8:27
  I
• 8:27
  see
• 8:28
  that
• 8:28
  when
• 8:28
  I
• 8:28
  start
• 8:29
  working
• 8:29
  with
• 8:29
  them,
• 8:30
  they
• 8:30
  might
• 8:30
  say
• 8:30
  to
• 8:31
  me,
• 8:31
  you
• 8:31
  know,
• 8:31
  I'm
• 8:32
  doing
• 8:32
  this
• 8:32
  and
• 8:32
  I'm
• 8:33
  putting
• 8:33
  all
• 8:33
  the
• 8:33
  effort,
• 8:34
  all
• 8:34
  the
• 8:34
  time,
• 8:34
  all
• 8:34
  the
• 8:35
  money
• 8:35
  in.
• 8:36
  And
• 8:36
  we
• 8:36
  look
• 8:36
  at
• 8:36
  it
• 8:37
  and
• 8:37
  the
• 8:38
  biggest
• 8:38
  problem
• 8:39
  is
• 8:39
  them.
• 8:40
  And
• 8:40
  I
• 8:41
  would
• 8:41
  put
• 8:41
  myself
• 8:42
  center
• 8:42
  first
• 8:42
  in
• 8:43
  a
• 8:43
  lot
• 8:43
  of
• 8:44
  the
• 8:44
  biggest
• 8:45
  fails
• 8:45
  I've
• 8:46
  had
• 8:46
  or
• 8:46
  the
• 8:46
  biggest
• 8:47
  challenges.
• 8:47
  It's
• 8:48
  me.
• 8:48
  I
• 8:48
  have
• 8:49
  been
• 8:49
  the
• 8:49
  problem.
• 8:49
  And
• 8:50
  when
• 8:50
  I've
• 8:50
  understood
• 8:51
  that,
• 8:51
  you
• 8:51
  know,
• 8:51
  this
• 8:52
  is
• 8:52
  not
• 8:52
  about
• 8:53
  running
• 8:53
  a
• 8:53
  business
• 8:53
  with
• 8:54
  ego,
• 8:54
  this
• 8:54
  is
• 8:54
  understanding
• 8:55
  that
• 8:55
  when
• 8:55
  you
• 8:56
  drop
• 8:56
  the
• 8:56
  ego
• 8:57
  and
• 8:57
  you
• 8:57
  understand
• 8:58
  that
• 8:58
  you
• 8:58
  are
• 8:59
  the
• 8:59
  problem,
• 9:00
  then
• 9:00
  life
• 9:00
  gets
• 9:01
  easier.
• 9:01
  And
• 9:01
  I
• 9:02
  laugh
• 9:02
  because
• 9:02
  for
• 9:03
  so
• 9:03
  long
• 9:03
  I
• 9:03
  used
• 9:04
  to
• 9:04
  tell
• 9:04
  myself
• 9:04
  it
• 9:05
  was
• 9:05
  the
• 9:05
  market,
• 9:06
  it
• 9:06
  was
• 9:06
  the
• 9:07
  this,
• 9:07
  it
• 9:07
  was
• 9:07
  that,
• 9:08
  that
• 9:08
  was
• 9:08
  the
• 9:08
  problem.
• 9:09
  And
• 9:09
  actually
• 9:10
  it
• 9:11
  was
• 9:11
  me.
• 9:11
  Classic
• 9:12
  example
• 9:12
  of
• 9:12
  this.
• 9:13
  Spent
• 9:14
  ages,
• 9:15
  ages
• 9:15
  perfecting
• 9:16
  an
• 9:16
  offer,
• 9:17
  going
• 9:17
  to
• 9:17
  market,
• 9:18
  launching
• 9:18
  it.
• 9:19
  Massive
• 9:19
  goals,
• 9:20
  absolutely
• 9:21
  flopped,
• 9:21
  failed
• 9:22
  disaster,
• 9:23
  hated
• 9:24
  every
• 9:24
  minute
• 9:24
  of
• 9:24
  it.
• 9:25
  But
• 9:26
  I
• 9:26
  went
• 9:27
  again
• 9:27
  and
• 9:28
  what
• 9:28
  I
• 9:29
  knew
• 9:29
  from
• 9:30
  that
• 9:30
  was
• 9:30
  I
• 9:31
  was
• 9:31
  the
• 9:31
  problem.
• 9:32
  I
• 9:32
  had
• 9:32
  spent
• 9:33
  so
• 9:33
  long
• 9:33
  trying
• 9:33
  to
• 9:34
  make
• 9:34
  it
• 9:34
  perfect
• 9:34
  that
• 9:35
  actually,
• 9:35
  if
• 9:35
  I'd
• 9:36
  launched
• 9:36
  it
• 9:36
  faster,
• 9:37
  I'd
• 9:37
  have
• 9:37
  learned
• 9:38
  quicker.
• 9:38
  I'd
• 9:39
  have
• 9:39
  understood
• 9:39
  that
• 9:40
  the.
• 9:40
  The
• 9:40
  marketing
• 9:41
  and
• 9:41
  the
• 9:41
  messaging
• 9:41
  was
• 9:41
  off.
• 9:42
  And
• 9:42
  actually,
• 9:43
  instead
• 9:43
  of
• 9:44
  designing
• 9:44
  it
• 9:44
  all
• 9:45
  internally
• 9:45
  with
• 9:46
  my
• 9:46
  team
• 9:46
  thinking
• 9:47
  this
• 9:47
  is
• 9:47
  what
• 9:47
  people
• 9:48
  want,
• 9:48
  I'd
• 9:49
  only
• 9:49
  managed
• 9:49
  to
• 9:50
  create
• 9:50
  interest
• 9:50
  in
• 9:50
  the
• 9:51
  market.
• 9:51
  I
• 9:51
  failed
• 9:52
  massively
• 9:53
  to
• 9:53
  create
• 9:54
  desire,
• 9:54
  which
• 9:55
  is
• 9:55
  when
• 9:55
  purchases
• 9:56
  happening.
• 9:57
  So
• 9:57
  when
• 9:57
  purchases
• 9:58
  happen,
• 9:58
  this
• 9:59
  is
• 9:59
  understanding
• 9:59
  the
• 10:00
  psychology
• 10:00
  of
• 10:00
  buying.
• 10:01
  And
• 10:01
  this
• 10:01
  is
• 10:01
  why
• 10:01
  the
• 10:02
  mind
• 10:02
  comes
• 10:02
  into
• 10:03
  every
• 10:03
  single
• 10:04
  part
• 10:04
  of
• 10:05
  our
• 10:05
  business.
• 10:05
  Because.
• 10:06
  Because
• 10:06
  most
• 10:07
  conventional
• 10:07
  strategies
• 10:08
  are
• 10:08
  maybe,
• 10:09
  like,
• 10:09
  designed
• 10:10
  for
• 10:11
  corporate
• 10:11
  or
• 10:12
  linear
• 10:12
  thinkers,
• 10:13
  and
• 10:14
  they'll
• 10:14
  fail
• 10:15
  us
• 10:16
  entrepreneurs
• 10:16
  and
• 10:17
  founders.
• 10:17
  Why?
• 10:18
  Because
• 10:19
  our
• 10:19
  brains
• 10:20
  are
• 10:20
  wired
• 10:21
  differently.
• 10:22
  And
• 10:22
  when
• 10:22
  we
• 10:22
  understand
• 10:23
  this
• 10:24
  and
• 10:24
  we
• 10:24
  understand
• 10:24
  that
• 10:25
  our
• 10:25
  brains
• 10:25
  are
• 10:25
  wired
• 10:25
  for
• 10:26
  things
• 10:26
  like
• 10:27
  novelty
• 10:28
  and
• 10:29
  speed
• 10:29
  and
• 10:30
  high
• 10:30
  reward,
• 10:31
  we're
• 10:31
  like,
• 10:31
  oh,
• 10:32
  I
• 10:32
  get
• 10:33
  it.
• 10:34
  This
• 10:34
  is
• 10:34
  why
• 10:34
  it's
• 10:34
  not
• 10:35
  working.
• 10:35
  Because
• 10:36
  that
• 10:36
  means
• 10:36
  your
• 10:36
  growth
• 10:37
  plan
• 10:37
  has
• 10:37
  to
• 10:38
  be
• 10:38
  work
• 10:39
  with
• 10:39
  your
• 10:40
  brain,
• 10:41
  not
• 10:41
  against
• 10:41
  it,
• 10:42
  strategy
• 10:43
  first.
• 10:43
  That
• 10:43
  is
• 10:44
  aligned
• 10:44
  to
• 10:44
  your
• 10:44
  way
• 10:45
  of
• 10:45
  thinking.
• 10:46
  Founders
• 10:49
  tend
• 10:50
  to
• 10:50
  be
• 10:50
  quite
• 10:51
  good,
• 10:51
  expansive,
• 10:52
  and
• 10:53
  quite
• 10:53
  good
• 10:53
  creative
• 10:54
  thinkers.
• 10:55
  At
• 10:55
  the
• 10:55
  end
• 10:55
  of
• 10:56
  the
• 10:56
  day,
• 10:56
  a
• 10:56
  business
• 10:57
  owner
• 10:57
  has
• 10:57
  created
• 10:58
  a
• 10:58
  business
• 10:58
  from
• 10:58
  a
• 10:59
  blank
• 10:59
  canvas.
• 10:59
  You
• 11:00
  know,
• 11:00
  that's
• 11:00
  pretty
• 11:00
  special
• 11:01
  in
• 11:01
  itself,
• 11:02
  but
• 11:02
  they've
• 11:02
  taken
• 11:03
  risks,
• 11:03
  but
• 11:04
  they're
• 11:04
  motivated
• 11:05
  differently.
• 11:06
  And
• 11:06
  you
• 11:06
  know,
• 11:06
  yourself
• 11:07
  as
• 11:07
  a
• 11:07
  business
• 11:07
  owner,
• 11:09
  if
• 11:09
  you
• 11:09
  understand
• 11:09
  what
• 11:10
  your
• 11:10
  true
• 11:10
  motivations
• 11:11
  are,
• 11:12
  you'll
• 11:12
  probably
• 11:13
  realize
• 11:14
  that
• 11:14
  often,
• 11:14
  like,
• 11:15
  money
• 11:15
  isn't
• 11:16
  the
• 11:16
  biggest
• 11:16
  factor.
• 11:17
  You
• 11:17
  know,
• 11:18
  when
• 11:18
  we
• 11:18
  start
• 11:19
  to
• 11:19
  see
• 11:20
  people
• 11:20
  really
• 11:21
  stepping
• 11:21
  into
• 11:21
  true
• 11:22
  happiness
• 11:23
  is
• 11:23
  when
• 11:23
  they've
• 11:23
  got
• 11:24
  enrichment.
• 11:24
  It's
• 11:25
  when
• 11:25
  their
• 11:25
  day
• 11:26
  flows
• 11:26
  and
• 11:27
  they
• 11:27
  live
• 11:27
  in
• 11:28
  enjoy
• 11:29
  and
• 11:29
  flow.
• 11:30
  And
• 11:30
  that
• 11:30
  comes
• 11:31
  from
• 11:32
  enjoying
• 11:33
  what
• 11:33
  you're
• 11:34
  doing,
• 11:34
  the
• 11:34
  experience,
• 11:35
  not
• 11:35
  just
• 11:35
  being
• 11:35
  transfixed
• 11:36
  on
• 11:36
  the.
• 11:36
  The
• 11:37
  end
• 11:37
  goal,
• 11:38
  but
• 11:38
  really
• 11:39
  experiencing
• 11:40
  and
• 11:41
  lavishing
• 11:41
  the
• 11:42
  journey
• 11:42
  that
• 11:42
  it
• 11:43
  takes.
• 11:43
  You
• 11:43
  know,
• 11:44
  so
• 11:44
  often
• 11:45
  we
• 11:45
  just
• 11:46
  think,
• 11:46
  I
• 11:46
  just
• 11:46
  need
• 11:46
  to
• 11:47
  get
• 11:47
  to
• 11:47
  somewhere.
• 11:48
  No,
• 11:48
  wrong
• 11:49
  way
• 11:49
  of
• 11:49
  thinking.
• 11:50
  We
• 11:50
  need
• 11:50
  to
• 11:51
  do
• 11:52
  different
• 11:52
  things
• 11:53
  to
• 11:53
  get
• 11:54
  to
• 11:54
  our
• 11:54
  destination
• 11:56
  that
• 11:56
  align
• 11:57
  with
• 11:57
  how
• 11:57
  our
• 11:58
  brains
• 11:58
  work.
• 11:58
  And
• 11:59
  if
• 11:59
  we're
• 11:59
  lit
• 12:00
  up
• 12:00
  and
• 12:00
  we
• 12:01
  feel
• 12:01
  in
• 12:01
  alignment
• 12:02
  and
• 12:02
  we
• 12:02
  feel
• 12:03
  joy,
• 12:03
  you
• 12:03
  know,
• 12:04
  you
• 12:04
  know
• 12:04
  those
• 12:04
  times
• 12:05
  in
• 12:05
  your
• 12:05
  business
• 12:05
  that
• 12:05
  you
• 12:06
  felt
• 12:06
  good.
• 12:07
  So
• 12:07
  this
• 12:08
  brings
• 12:08
  me
• 12:08
  on
• 12:08
  to
• 12:08
  the
• 12:09
  second
• 12:09
  part
• 12:10
  of
• 12:10
  my
• 12:10
  podcast,
• 12:11
  and
• 12:11
  one
• 12:11
  of
• 12:12
  the
• 12:12
  things
• 12:12
  that
• 12:12
  I
• 12:13
  really
• 12:13
  want
• 12:13
  to
• 12:14
  cover
• 12:14
  here
• 12:14
  is
• 12:15
  that
• 12:15
  it's
• 12:16
  around
• 12:16
  the
• 12:17
  science
• 12:17
  and
• 12:18
  the
• 12:18
  neuroscience
• 12:19
  of
• 12:19
  success.
• 12:20
  I'm
• 12:20
  often
• 12:20
  asked,
• 12:21
  like,
• 12:21
  what
• 12:22
  does
• 12:22
  neuroscience
• 12:23
  mean?
• 12:23
  And
• 12:23
  like,
• 12:23
  what's
• 12:24
  that
• 12:24
  got
• 12:24
  to
• 12:24
  do
• 12:24
  with
• 12:25
  strategy?
• 12:25
  And
• 12:25
  why
• 12:25
  do
• 12:26
  you
• 12:26
  talk
• 12:26
  about
• 12:26
  Japanese
• 12:26
  wisdom
• 12:27
  and
• 12:27
  psychodynamics
• 12:28
  and
• 12:29
  quantum
• 12:29
  psychology?
• 12:30
  I
• 12:30
  don't
• 12:30
  get
• 12:30
  it.
• 12:30
  It
• 12:31
  doesn't
• 12:31
  seem
• 12:31
  like
• 12:32
  it's
• 12:32
  the.
• 12:32
  The
• 12:33
  same
• 12:33
  topic
• 12:34
  it
• 12:34
  absolutely
• 12:35
  is.
• 12:35
  It's,
• 12:36
  it's
• 12:36
  almost
• 12:36
  like
• 12:37
  these
• 12:37
  are
• 12:37
  the
• 12:37
  cluster
• 12:38
  of
• 12:38
  things
• 12:38
  that
• 12:39
  go
• 12:39
  hand
• 12:39
  in
• 12:39
  hand
• 12:40
  with
• 12:41
  strategy.
• 12:42
  These
• 12:42
  are
• 12:43
  the
• 12:43
  things
• 12:43
  that
• 12:44
  make
• 12:45
  understanding
• 12:46
  the
• 12:46
  brain,
• 12:46
  really
• 12:47
  getting
• 12:47
  a
• 12:47
  handle
• 12:48
  on
• 12:48
  your
• 12:48
  mindset
• 12:50
  really,
• 12:50
  really
• 12:51
  important.
• 12:51
  Because
• 12:53
  when
• 12:53
  we
• 12:53
  understand
• 12:54
  how
• 12:54
  the
• 12:55
  brain
• 12:55
  works,
• 12:55
  I
• 12:56
  want
• 12:56
  to
• 12:56
  explain
• 12:57
  kind
• 12:57
  of
• 12:57
  like
• 12:58
  when
• 12:58
  the
• 12:58
  science
• 12:58
  kicks
• 12:59
  in,
• 12:59
  what
• 12:59
  happens
• 13:00
  in
• 13:00
  the
• 13:00
  mind
• 13:00
  because
• 13:01
  your
• 13:02
  brain
• 13:02
  basically
• 13:03
  has
• 13:03
  this
• 13:04
  built
• 13:04
  in
• 13:05
  filter
• 13:05
  and
• 13:06
  it's
• 13:06
  called
• 13:06
  our
• 13:06
  reticular
• 13:07
  activating
• 13:09
  system.
• 13:10
  Now
• 13:10
  RAS
• 13:11
  is
• 13:11
  something
• 13:12
  that
• 13:12
  often
• 13:12
  you'll
• 13:13
  have
• 13:13
  heard,
• 13:13
  bit
• 13:13
  like
• 13:14
  red
• 13:14
  car
• 13:14
  syndrome.
• 13:15
  So
• 13:16
  it's
• 13:16
  almost
• 13:16
  like
• 13:17
  we
• 13:17
  become
• 13:18
  aware
• 13:18
  of
• 13:19
  something
• 13:20
  because
• 13:20
  we've
• 13:21
  been
• 13:21
  told
• 13:21
  about
• 13:21
  it.
• 13:22
  So
• 13:22
  think
• 13:22
  about
• 13:23
  this
• 13:23
  95%
• 13:24
  of
• 13:24
  your
• 13:24
  actions
• 13:25
  every
• 13:25
  single
• 13:25
  day,
• 13:26
  every
• 13:26
  single
• 13:27
  day
• 13:28
  you're
• 13:28
  not
• 13:28
  even
• 13:28
  conscious
• 13:29
  of.
• 13:29
  So
• 13:29
  we
• 13:30
  are
• 13:30
  just
• 13:30
  floating
• 13:31
  through
• 13:31
  life
• 13:32
  unconsciously,
• 13:33
  like
• 13:33
  not
• 13:33
  even
• 13:34
  aware
• 13:34
  of
• 13:34
  what
• 13:34
  we're
• 13:34
  doing.
• 13:35
  You
• 13:35
  know,
• 13:35
  it's
• 13:35
  like
• 13:35
  driving
• 13:35
  a
• 13:36
  car.
• 13:36
  We're
• 13:37
  literally
• 13:38
  just
• 13:38
  so
• 13:38
  into
• 13:39
  our
• 13:39
  routine
• 13:40
  that
• 13:41
  we
• 13:41
  are
• 13:41
  literally
• 13:42
  driving
• 13:43
  along
• 13:44
  and
• 13:45
  we
• 13:45
  don't
• 13:46
  even
• 13:46
  know
• 13:46
  maybe
• 13:46
  what
• 13:47
  we
• 13:47
  passed.
• 13:47
  We
• 13:47
  don't
• 13:48
  remember
• 13:48
  the
• 13:49
  journey.
• 13:49
  How
• 13:49
  often
• 13:49
  has
• 13:50
  that
• 13:50
  happened?
• 13:51
  So
• 13:52
  its
• 13:52
  job
• 13:53
  here
• 13:53
  for
• 13:54
  the
• 13:54
  reticular
• 13:54
  activating
• 13:55
  system
• 13:55
  is
• 13:56
  to
• 13:56
  decide
• 13:56
  what
• 13:57
  information
• 13:59
  reaches
• 14:00
  your
• 14:00
  conscious
• 14:00
  mind.
• 14:01
  Now
• 14:03
  you've
• 14:03
  basically
• 14:04
  told
• 14:04
  it
• 14:04
  what
• 14:05
  you
• 14:05
  believe
• 14:05
  is
• 14:05
  important.
• 14:06
  So
• 14:06
  it's
• 14:07
  just
• 14:07
  front
• 14:07
  loading
• 14:08
  those
• 14:08
  certain
• 14:09
  things.
• 14:10
  Now
• 14:10
  if
• 14:10
  your
• 14:11
  internal
• 14:12
  programming
• 14:12
  is
• 14:13
  saying
• 14:13
  oh,
• 14:14
  scaling
• 14:14
  is
• 14:14
  risky,
• 14:15
  or
• 14:15
  maybe
• 14:16
  you've
• 14:16
  got
• 14:16
  the
• 14:16
  narrative
• 14:17
  of
• 14:17
  like
• 14:18
  I'm
• 14:18
  not
• 14:18
  ready
• 14:19
  for
• 14:19
  100k
• 14:19
  months
• 14:20
  yet,
• 14:20
  or
• 14:21
  I
• 14:21
  don't
• 14:21
  deserve
• 14:22
  100k
• 14:22
  months
• 14:22
  or
• 14:23
  100k
• 14:23
  months
• 14:24
  are
• 14:24
  not
• 14:24
  something
• 14:24
  that
• 14:24
  I
• 14:25
  will
• 14:25
  ever
• 14:25
  do,
• 14:25
  they're
• 14:25
  for
• 14:26
  other
• 14:26
  people.
• 14:27
  Then
• 14:28
  your
• 14:28
  brain
• 14:28
  is
• 14:28
  literally
• 14:29
  filtering
• 14:29
  that
• 14:30
  out
• 14:31
  and
• 14:31
  taking
• 14:31
  away
• 14:32
  those
• 14:32
  opportunities
• 14:33
  that
• 14:34
  you
• 14:35
  could
• 14:35
  have.
• 14:36
  So
• 14:36
  what
• 14:36
  we
• 14:36
  have
• 14:36
  to
• 14:37
  do
• 14:37
  is
• 14:38
  it's
• 14:38
  almost
• 14:38
  like
• 14:40
  having
• 14:41
  like
• 14:41
  a
• 14:41
  personal
• 14:41
  assistant
• 14:42
  who's
• 14:44
  keeps
• 14:44
  bidding
• 14:44
  the
• 14:45
  most
• 14:45
  important
• 14:45
  like
• 14:46
  invitations.
• 14:46
  And
• 14:46
  they're
• 14:47
  not
• 14:47
  sharing
• 14:47
  that
• 14:47
  with
• 14:47
  you,
• 14:48
  they're
• 14:48
  just
• 14:48
  like,
• 14:48
  oh
• 14:48
  no,
• 14:49
  not
• 14:49
  for
• 14:49
  you,
• 14:49
  not
• 14:50
  for
• 14:50
  you,
• 14:50
  not
• 14:50
  for
• 14:50
  you.
• 14:51
  They
• 14:51
  filtered
• 14:52
  that
• 14:52
  out.
• 14:53
  And
• 14:53
  this
• 14:53
  is
• 14:54
  why
• 14:54
  when
• 14:54
  we
• 14:54
  think
• 14:54
  about
• 14:55
  rewiring,
• 14:56
  it's
• 14:56
  so
• 14:56
  important
• 14:58
  and
• 14:58
  so
• 14:58
  critical
• 14:59
  for
• 14:59
  your
• 14:59
  success
• 15:00
  that
• 15:01
  we
• 15:01
  need
• 15:01
  to
• 15:01
  focus
• 15:02
  on
• 15:02
  it
• 15:02
  and
• 15:02
  we
• 15:03
  need
• 15:03
  to
• 15:03
  make
• 15:04
  certain
• 15:04
  things
• 15:06
  come
• 15:06
  into
• 15:06
  your
• 15:07
  conscious
• 15:07
  mind.
• 15:07
  And
• 15:08
  this
• 15:08
  is
• 15:08
  called
• 15:09
  conscious
• 15:09
  conditioning.
• 15:11
  So
• 15:12
  what
• 15:12
  you
• 15:12
  start
• 15:13
  consciously.
• 15:15
  So
• 15:16
  I
• 15:16
  suppose
• 15:16
  a
• 15:16
  better
• 15:16
  way
• 15:16
  of
• 15:17
  saying
• 15:17
  is,
• 15:17
  so
• 15:17
  when
• 15:17
  you
• 15:18
  start
• 15:19
  consciously
• 15:20
  priming
• 15:20
  your
• 15:20
  reticular
• 15:21
  activating
• 15:22
  system
• 15:22
  to
• 15:23
  see
• 15:23
  opportunities,
• 15:25
  support
• 15:25
  and
• 15:26
  solutions,
• 15:28
  you'll
• 15:28
  be
• 15:28
  shocked
• 15:29
  and
• 15:29
  about
• 15:29
  what's
• 15:30
  actually
• 15:30
  been
• 15:30
  hiding
• 15:31
  in
• 15:31
  plain
• 15:31
  sight.
• 15:32
  And
• 15:32
  I
• 15:33
  think
• 15:33
  the
• 15:33
  thing
• 15:33
  is
• 15:33
  here
• 15:33
  is
• 15:34
  that
• 15:34
  we
• 15:34
  start
• 15:35
  to
• 15:35
  notice
• 15:35
  things
• 15:36
  differently
• 15:36
  as
• 15:36
  soon
• 15:37
  as
• 15:37
  we
• 15:37
  bring
• 15:37
  things
• 15:38
  into
• 15:38
  Our
• 15:39
  conscious
• 15:39
  mind,
• 15:39
  we're
• 15:40
  like,
• 15:40
  oh,
• 15:40
  I
• 15:40
  never
• 15:41
  saw
• 15:41
  that
• 15:41
  before.
• 15:41
  I
• 15:42
  never
• 15:42
  realized
• 15:43
  it
• 15:43
  looked
• 15:43
  like
• 15:43
  this.
• 15:44
  This
• 15:44
  is
• 15:44
  about
• 15:45
  reestablishing
• 15:46
  what's
• 15:46
  important
• 15:47
  to
• 15:47
  you.
• 15:48
  Instead
• 15:48
  of
• 15:48
  doing
• 15:49
  actions
• 15:49
  that
• 15:50
  you
• 15:50
  think
• 15:50
  you
• 15:50
  should
• 15:50
  be
• 15:51
  doing,
• 15:51
  or
• 15:51
  things
• 15:51
  that
• 15:52
  people
• 15:52
  are
• 15:52
  telling
• 15:52
  you
• 15:52
  should
• 15:53
  be
• 15:53
  doing,
• 15:54
  this
• 15:54
  is
• 15:54
  about
• 15:56
  consciously
• 15:56
  committing
• 15:57
  to
• 15:57
  the
• 15:57
  actions
• 15:58
  aligned
• 15:58
  to
• 15:58
  your
• 15:58
  goal
• 15:59
  and
• 15:59
  telling
• 15:59
  yourself
• 16:00
  100%,
• 16:02
  this
• 16:02
  is
• 16:02
  my
• 16:02
  goal.
• 16:03
  And
• 16:03
  then
• 16:04
  stepping
• 16:04
  into
• 16:04
  your
• 16:05
  highest
• 16:05
  version
• 16:06
  of
• 16:06
  yourself
• 16:07
  and
• 16:07
  imagining
• 16:08
  you
• 16:08
  living
• 16:08
  this.
• 16:09
  Because
• 16:10
  the
• 16:10
  more
• 16:10
  that
• 16:10
  we
• 16:10
  can
• 16:11
  bring
• 16:11
  this
• 16:11
  into
• 16:11
  your
• 16:11
  reality,
• 16:13
  the.
• 16:13
  The
• 16:14
  more
• 16:14
  your
• 16:14
  brain
• 16:14
  believes
• 16:15
  this
• 16:15
  is
• 16:15
  the
• 16:15
  new
• 16:16
  truth.
• 16:17
  So
• 16:18
  let
• 16:18
  me
• 16:18
  share
• 16:18
  a
• 16:18
  little
• 16:18
  bit
• 16:19
  next
• 16:19
  about
• 16:20
  psychodynamics.
• 16:21
  Because
• 16:22
  psychodynamics
• 16:23
  is
• 16:23
  like
• 16:24
  the
• 16:24
  tool
• 16:24
  for
• 16:25
  uncovering
• 16:26
  these
• 16:27
  hidden
• 16:27
  barriers.
• 16:28
  And
• 16:28
  what
• 16:28
  we
• 16:28
  want
• 16:29
  to
• 16:29
  do
• 16:29
  here
• 16:29
  is,
• 16:29
  is
• 16:30
  that
• 16:30
  it's
• 16:31
  like
• 16:31
  putting
• 16:31
  the
• 16:32
  third
• 16:32
  piece
• 16:32
  of
• 16:32
  the
• 16:33
  puzzle
• 16:33
  in.
• 16:34
  And
• 16:34
  when
• 16:34
  you
• 16:35
  understand
• 16:35
  psychodynamics,
• 16:36
  you
• 16:36
  understand
• 16:37
  the
• 16:38
  power
• 16:39
  that
• 16:39
  this
• 16:39
  concept,
• 16:40
  these
• 16:40
  principles
• 16:41
  can
• 16:41
  have.
• 16:41
  Because
• 16:42
  when
• 16:42
  I
• 16:42
  started
• 16:43
  to
• 16:43
  understand
• 16:43
  and
• 16:44
  delve
• 16:44
  into
• 16:44
  psychodynamics,
• 16:45
  it
• 16:46
  was
• 16:46
  like
• 16:47
  seeing
• 16:48
  how
• 16:48
  our
• 16:49
  unconscious
• 16:50
  mind
• 16:51
  is
• 16:51
  actually
• 16:52
  influencing
• 16:53
  my
• 16:54
  business
• 16:54
  decisions
• 16:54
  and
• 16:55
  your
• 16:55
  business
• 16:55
  decisions.
• 16:57
  So
• 16:57
  we
• 16:57
  have
• 16:58
  to
• 16:58
  lean
• 16:58
  into
• 16:58
  the
• 16:58
  concepts.
• 16:59
  And
• 17:00
  these
• 17:00
  principles
• 17:01
  are
• 17:01
  things
• 17:01
  that
• 17:02
  I
• 17:03
  love
• 17:03
  and
• 17:03
  adore
• 17:04
  in
• 17:04
  business
• 17:04
  because
• 17:05
  I
• 17:06
  know
• 17:06
  what
• 17:06
  a
• 17:07
  difference
• 17:07
  they
• 17:07
  made
• 17:07
  to
• 17:07
  me.
• 17:07
  And
• 17:08
  when
• 17:08
  I
• 17:08
  share
• 17:08
  them
• 17:09
  and
• 17:09
  I
• 17:09
  start
• 17:10
  to
• 17:10
  see
• 17:10
  people
• 17:11
  living
• 17:11
  them
• 17:13
  and
• 17:13
  actioning
• 17:14
  them
• 17:14
  in
• 17:14
  their
• 17:14
  business,
• 17:15
  everything
• 17:15
  starts
• 17:16
  to
• 17:16
  change
• 17:16
  and
• 17:16
  flow
• 17:17
  differently.
• 17:17
  So
• 17:19
  it's
• 17:19
  things
• 17:19
  like
• 17:20
  temporal
• 17:20
  discounting,
• 17:21
  or
• 17:21
  whether
• 17:21
  you've
• 17:21
  heard
• 17:22
  this
• 17:22
  term
• 17:22
  before,
• 17:22
  it's.
• 17:23
  It's
• 17:23
  about
• 17:24
  prioritizing
• 17:26
  short
• 17:26
  term
• 17:27
  comfort
• 17:28
  over
• 17:29
  long
• 17:29
  term
• 17:30
  gain.
• 17:31
  Now,
• 17:31
  as
• 17:31
  business
• 17:32
  owners,
• 17:32
  that's
• 17:32
  something
• 17:33
  that
• 17:33
  we're
• 17:33
  not
• 17:33
  very
• 17:33
  good
• 17:34
  at
• 17:34
  doing.
• 17:35
  And
• 17:36
  basically
• 17:37
  it's
• 17:37
  like
• 17:37
  if
• 17:38
  you've
• 17:38
  had
• 17:38
  inherited
• 17:39
  money
• 17:39
  scripts,
• 17:40
  for
• 17:40
  instance,
• 17:41
  like
• 17:41
  from
• 17:41
  childhood,
• 17:43
  one
• 17:43
  thing
• 17:43
  that
• 17:43
  can
• 17:43
  happen
• 17:44
  is
• 17:44
  that
• 17:45
  these
• 17:45
  start
• 17:45
  to
• 17:46
  keep
• 17:46
  you
• 17:47
  from
• 17:48
  seeing
• 17:48
  success.
• 17:49
  They
• 17:49
  keep
• 17:49
  you
• 17:49
  under
• 17:50
  the
• 17:50
  success
• 17:51
  ceiling.
• 17:52
  And
• 17:52
  one
• 17:52
  of
• 17:53
  the
• 17:53
  tools
• 17:53
  I
• 17:53
  use
• 17:53
  with
• 17:54
  clients
• 17:54
  is
• 17:55
  what
• 17:55
  I
• 17:55
  call
• 17:56
  the
• 17:56
  identity
• 17:57
  excavation.
• 17:59
  So
• 18:00
  temporal
• 18:01
  discounting
• 18:02
  is
• 18:03
  around
• 18:04
  tricking
• 18:05
  your
• 18:05
  brain
• 18:06
  into
• 18:08
  a
• 18:08
  different
• 18:08
  way
• 18:09
  of
• 18:09
  thinking
• 18:09
  about
• 18:10
  achieving
• 18:10
  goals.
• 18:12
  And
• 18:12
  what
• 18:12
  we
• 18:12
  actually
• 18:13
  start
• 18:13
  to
• 18:13
  do
• 18:13
  here
• 18:14
  in
• 18:14
  the
• 18:14
  identity
• 18:15
  excavation
• 18:16
  is
• 18:16
  that
• 18:17
  we
• 18:17
  dig
• 18:18
  into
• 18:18
  the
• 18:19
  hidden
• 18:19
  beliefs.
• 18:20
  We
• 18:20
  start
• 18:21
  to
• 18:22
  look
• 18:22
  at
• 18:22
  family
• 18:23
  stories
• 18:23
  and
• 18:24
  past
• 18:24
  experiences
• 18:26
  that
• 18:27
  maybe
• 18:27
  are
• 18:27
  still
• 18:28
  dictating
• 18:30
  how
• 18:30
  you
• 18:30
  price
• 18:31
  or
• 18:31
  could
• 18:32
  be
• 18:32
  how
• 18:32
  you
• 18:32
  pitch
• 18:33
  or
• 18:34
  how
• 18:34
  big
• 18:34
  that
• 18:35
  you
• 18:35
  actually
• 18:35
  allow
• 18:35
  yourself
• 18:36
  to
• 18:36
  play.
• 18:37
  So
• 18:38
  we
• 18:38
  have
• 18:38
  to
• 18:38
  understand
• 18:39
  these
• 18:40
  past
• 18:40
  narratives,
• 18:41
  these
• 18:41
  stories
• 18:42
  that
• 18:42
  are
• 18:43
  in
• 18:43
  our
• 18:43
  mind
• 18:43
  because
• 18:44
  they
• 18:44
  are
• 18:44
  influencing
• 18:46
  what
• 18:46
  we
• 18:46
  think
• 18:47
  and
• 18:47
  how
• 18:47
  we
• 18:48
  feel
• 18:48
  and
• 18:48
  what
• 18:49
  we
• 18:49
  do.
• 18:49
  And
• 18:50
  what
• 18:50
  we're
• 18:50
  trying
• 18:50
  to
• 18:50
  do
• 18:51
  is
• 18:51
  we
• 18:51
  ultimately
• 18:52
  want
• 18:52
  to
• 18:52
  think,
• 18:53
  feel,
• 18:53
  and
• 18:53
  do
• 18:53
  like
• 18:54
  the
• 18:54
  1%.
• 18:55
  So
• 18:56
  when
• 18:56
  you
• 18:56
  bring
• 18:56
  These
• 18:57
  patterns
• 18:57
  into
• 18:57
  full
• 18:58
  view.
• 18:58
  You're.
• 18:59
  You're
• 18:59
  almost
• 18:59
  kind
• 18:59
  of
• 19:00
  shining
• 19:00
  a
• 19:00
  light
• 19:00
  on
• 19:01
  them,
• 19:01
  and
• 19:01
  you
• 19:01
  take
• 19:02
  away
• 19:02
  their
• 19:03
  power.
• 19:04
  What
• 19:04
  happens
• 19:04
  is,
• 19:05
  is
• 19:05
  you
• 19:05
  stop
• 19:06
  unconsciously
• 19:08
  avoiding
• 19:09
  the
• 19:09
  very
• 19:09
  actions
• 19:11
  that
• 19:11
  would
• 19:11
  move
• 19:11
  you
• 19:12
  forward.
• 19:12
  So
• 19:13
  you
• 19:13
  start
• 19:13
  to
• 19:13
  move
• 19:13
  into
• 19:14
  action
• 19:14
  and
• 19:14
  you
• 19:14
  start
• 19:15
  doing
• 19:15
  things
• 19:15
  differently.
• 19:16
  So
• 19:17
  if
• 19:17
  you've
• 19:17
  ever
• 19:17
  been
• 19:18
  stuck
• 19:18
  and
• 19:18
  we've
• 19:19
  all
• 19:19
  been
• 19:19
  there,
• 19:19
  every
• 19:20
  single
• 19:20
  business
• 19:20
  owner
• 19:21
  listening
• 19:21
  to
• 19:22
  this
• 19:22
  right
• 19:22
  now
• 19:23
  has
• 19:23
  had
• 19:23
  an
• 19:23
  instance
• 19:24
  that
• 19:24
  they've
• 19:25
  been
• 19:25
  either
• 19:25
  stuck
• 19:25
  at
• 19:25
  the
• 19:25
  same
• 19:26
  revenue,
• 19:27
  could
• 19:27
  be
• 19:27
  for
• 19:27
  years,
• 19:28
  months,
• 19:28
  weeks,
• 19:28
  whatever,
• 19:30
  um,
• 19:31
  it's
• 19:32
  not
• 19:32
  because
• 19:33
  you're
• 19:34
  missing
• 19:34
  this
• 19:34
  kind
• 19:34
  of
• 19:34
  like,
• 19:35
  magical
• 19:35
  strategy.
• 19:36
  It's
• 19:37
  because
• 19:37
  you're
• 19:37
  not
• 19:37
  in
• 19:38
  alignment.
• 19:39
  And
• 19:40
  a
• 19:40
  lot
• 19:40
  of
• 19:40
  it's
• 19:40
  to
• 19:41
  do
• 19:41
  with
• 19:41
  identity.
• 19:43
  So
• 19:44
  it's
• 19:45
  the
• 19:45
  identity
• 19:46
  that
• 19:46
  you
• 19:46
  hold
• 19:47
  of
• 19:47
  yourself
• 19:47
  and
• 19:48
  the
• 19:48
  way
• 19:48
  that
• 19:48
  your
• 19:48
  brain
• 19:49
  is
• 19:50
  filtering
• 19:51
  reality
• 19:52
  and
• 19:53
  the
• 19:53
  unconscious
• 19:54
  patterns
• 19:54
  that
• 19:54
  you're
• 19:54
  running
• 19:55
  that
• 19:55
  are
• 19:55
  actually
• 19:55
  holding
• 19:56
  you
• 19:56
  back.
• 19:56
  So,
• 19:57
  so
• 19:57
  they're
• 19:57
  all
• 19:58
  quietly
• 19:58
  kind
• 19:58
  of
• 19:59
  going
• 19:59
  on
• 19:59
  and
• 19:59
  deciding,
• 20:00
  like,
• 20:00
  how
• 20:01
  far
• 20:01
  are
• 20:01
  you
• 20:01
  going
• 20:01
  to
• 20:01
  go
• 20:02
  without
• 20:02
  you
• 20:02
  consciously
• 20:03
  being
• 20:03
  aware
• 20:04
  of
• 20:04
  it?
• 20:04
  So
• 20:04
  what
• 20:05
  we
• 20:05
  want
• 20:05
  to
• 20:05
  do
• 20:05
  is
• 20:06
  shift
• 20:06
  those
• 20:06
  patterns.
• 20:07
  So
• 20:07
  when
• 20:07
  people
• 20:07
  say
• 20:07
  to
• 20:08
  me,
• 20:08
  well,
• 20:08
  what
• 20:08
  work
• 20:08
  do
• 20:09
  you
• 20:09
  do?
• 20:09
  Like,
• 20:09
  what
• 20:09
  strategy
• 20:10
  will
• 20:10
  you
• 20:10
  do?
• 20:11
  Strategy
• 20:11
  is
• 20:11
  later.
• 20:12
  Strategy
• 20:13
  comes
• 20:14
  into
• 20:14
  flow
• 20:15
  as
• 20:16
  soon
• 20:16
  as
• 20:16
  we
• 20:16
  start
• 20:16
  to
• 20:17
  understand
• 20:17
  some
• 20:17
  of
• 20:17
  the
• 20:17
  patterns
• 20:18
  that
• 20:19
  can
• 20:19
  happen
• 20:19
  super
• 20:19
  quick.
• 20:20
  I
• 20:20
  mean,
• 20:20
  I
• 20:20
  can
• 20:20
  be
• 20:20
  on
• 20:20
  a
• 20:21
  call
• 20:21
  with
• 20:21
  someone
• 20:21
  and
• 20:21
  start
• 20:22
  seeing
• 20:23
  patterns
• 20:23
  that
• 20:24
  we
• 20:24
  can
• 20:24
  do
• 20:24
  pattern
• 20:25
  interrupts
• 20:25
  and
• 20:25
  pattern
• 20:26
  breaks
• 20:26
  on
• 20:27
  quite
• 20:27
  quickly.
• 20:28
  And
• 20:28
  then
• 20:28
  we
• 20:28
  start
• 20:28
  to
• 20:29
  weave
• 20:29
  the
• 20:29
  strategy
• 20:30
  in.
• 20:30
  Now,
• 20:31
  the
• 20:31
  more
• 20:31
  I
• 20:31
  know
• 20:32
  somebody
• 20:32
  and
• 20:32
  the
• 20:33
  more
• 20:33
  that
• 20:33
  I
• 20:33
  understand
• 20:34
  their
• 20:34
  stories
• 20:35
  and
• 20:35
  their
• 20:35
  narratives
• 20:35
  and
• 20:36
  their
• 20:36
  past
• 20:36
  beliefs
• 20:37
  and
• 20:37
  the
• 20:37
  way
• 20:38
  that
• 20:38
  their
• 20:38
  brain
• 20:38
  is
• 20:39
  thinking
• 20:39
  and
• 20:39
  the
• 20:39
  way
• 20:39
  that
• 20:39
  the
• 20:40
  brain
• 20:40
  is
• 20:40
  currently
• 20:40
  deciding
• 20:41
  and
• 20:41
  making
• 20:42
  decisions
• 20:42
  for
• 20:42
  them,
• 20:43
  I
• 20:43
  start
• 20:43
  to
• 20:43
  see
• 20:44
  what's
• 20:44
  holding
• 20:44
  them
• 20:44
  back.
• 20:44
  And
• 20:45
  it's
• 20:45
  almost
• 20:45
  like
• 20:45
  a
• 20:45
  release.
• 20:45
  We
• 20:46
  can
• 20:46
  unlock
• 20:46
  them.
• 20:47
  And
• 20:48
  I
• 20:48
  think
• 20:48
  the
• 20:48
  thing
• 20:49
  is
• 20:49
  here
• 20:49
  is
• 20:49
  that
• 20:50
  there's
• 20:50
  probably
• 20:51
  one
• 20:51
  part
• 20:52
  that
• 20:52
  every
• 20:53
  single
• 20:53
  business
• 20:53
  owner
• 20:54
  resonates
• 20:54
  in
• 20:55
  what
• 20:55
  I've
• 20:55
  said.
• 20:55
  Because
• 20:56
  we
• 20:57
  all
• 20:57
  know
• 20:58
  that
• 20:58
  if
• 20:59
  something
• 20:59
  isn't
• 20:59
  working,
• 21:00
  that
• 21:00
  it's
• 21:01
  time
• 21:01
  to
• 21:01
  start
• 21:02
  breaking
• 21:02
  through
• 21:02
  those
• 21:03
  success
• 21:03
  barriers
• 21:04
  and
• 21:05
  really
• 21:06
  mastering
• 21:06
  the
• 21:07
  mindset.
• 21:07
  Because
• 21:08
  when
• 21:09
  you
• 21:09
  rewire
• 21:10
  your
• 21:10
  brain
• 21:11
  for
• 21:11
  success,
• 21:12
  what
• 21:12
  starts
• 21:12
  to
• 21:13
  happen
• 21:13
  is
• 21:14
  that
• 21:15
  we
• 21:15
  think
• 21:15
  differently.
• 21:16
  And
• 21:17
  this
• 21:17
  is
• 21:17
  a
• 21:18
  very
• 21:18
  fast
• 21:18
  catalyst.
• 21:19
  When
• 21:19
  you
• 21:20
  have
• 21:21
  even
• 21:22
  shifted
• 21:22
  one
• 21:23
  small
• 21:23
  tweak,
• 21:24
  you
• 21:25
  can
• 21:25
  see
• 21:25
  changes
• 21:25
  in
• 21:26
  as
• 21:26
  much
• 21:26
  as,
• 21:26
  sorry,
• 21:26
  as
• 21:27
  little
• 21:27
  as
• 21:27
  seven
• 21:27
  days.
• 21:28
  And
• 21:28
  you
• 21:28
  can
• 21:29
  see
• 21:29
  big
• 21:29
  shifts,
• 21:30
  you
• 21:30
  know,
• 21:31
  in,
• 21:31
  in
• 21:31
  revenue
• 21:32
  changes
• 21:33
  and
• 21:34
  the
• 21:34
  way
• 21:34
  that
• 21:34
  you
• 21:35
  are
• 21:35
  working
• 21:35
  or
• 21:36
  the
• 21:36
  freedom
• 21:36
  in
• 21:36
  your
• 21:37
  calendar
• 21:38
  so
• 21:38
  quickly.
• 21:39
  So
• 21:40
  think
• 21:40
  about
• 21:41
  this,
• 21:41
  because
• 21:42
  what
• 21:42
  we're
• 21:42
  trying
• 21:42
  to
• 21:42
  do
• 21:43
  here
• 21:43
  is
• 21:43
  almost
• 21:43
  apply
• 21:45
  the
• 21:45
  reticular
• 21:46
  activating
• 21:47
  hack
• 21:47
  and
• 21:47
  this
• 21:48
  is
• 21:48
  about
• 21:49
  really
• 21:49
  kind
• 21:49
  of
• 21:51
  putting
• 21:51
  something
• 21:51
  into
• 21:52
  your
• 21:52
  conscious,
• 21:53
  making
• 21:53
  it
• 21:54
  so
• 21:54
  almost
• 21:54
  like
• 21:55
  and
• 21:55
  this
• 21:55
  is
• 21:55
  my
• 21:55
  favorite
• 21:56
  saying,
• 21:57
  say
• 21:57
  it,
• 21:57
  claim
• 21:57
  it.
• 21:58
  So
• 21:58
  it
• 21:58
  is.
• 21:59
  And
• 21:59
  I'm
• 21:59
  bringing
• 22:00
  this
• 22:01
  idea
• 22:01
  that
• 22:02
  you
• 22:02
  may
• 22:02
  have
• 22:03
  or
• 22:03
  a
• 22:03
  distant
• 22:04
  dream
• 22:04
  and
• 22:05
  making
• 22:05
  it
• 22:05
  so
• 22:06
  vivid
• 22:06
  and
• 22:06
  so
• 22:07
  clear
• 22:07
  and
• 22:08
  that
• 22:08
  you
• 22:09
  absolutely
• 22:09
  feel
• 22:09
  like
• 22:10
  you're
• 22:10
  living
• 22:10
  it
• 22:10
  right
• 22:11
  now.
• 22:12
  So
• 22:13
  the
• 22:13
  magic
• 22:13
  here
• 22:14
  is
• 22:14
  that
• 22:15
  in
• 22:15
  just
• 22:15
  24
• 22:16
  hours
• 22:17
  you
• 22:17
  can
• 22:17
  start
• 22:18
  to
• 22:18
  understand
• 22:18
  your
• 22:19
  brain
• 22:19
  so
• 22:20
  differently
• 22:20
  and
• 22:21
  you
• 22:21
  can
• 22:21
  start
• 22:22
  to
• 22:22
  just,
• 22:22
  even
• 22:23
  after
• 22:23
  this
• 22:23
  podcast
• 22:24
  episode,
• 22:24
  start
• 22:25
  putting
• 22:25
  things
• 22:25
  into
• 22:26
  your
• 22:26
  conscious
• 22:26
  mind
• 22:27
  and
• 22:27
  telling
• 22:28
  yourself
• 22:28
  the
• 22:28
  new
• 22:29
  narrative
• 22:29
  of
• 22:30
  who
• 22:30
  you
• 22:30
  want
• 22:31
  to
• 22:31
  be,
• 22:31
  what
• 22:31
  next
• 22:32
  level
• 22:32
  you
• 22:32
  know
• 22:33
  you
• 22:33
  want
• 22:33
  to
• 22:33
  be
• 22:33
  at,
• 22:34
  and
• 22:34
  also
• 22:35
  telling
• 22:35
  yourself
• 22:36
  that
• 22:36
  you
• 22:36
  absolutely
• 22:37
  deserve
• 22:37
  it
• 22:38
  and
• 22:38
  that
• 22:38
  you're
• 22:38
  going
• 22:39
  to
• 22:39
  make
• 22:39
  it
• 22:39
  happen.
• 22:40
  So
• 22:40
  I
• 22:40
  hope
• 22:40
  you
• 22:41
  enjoyed
• 22:41
  the
• 22:41
  episode
• 22:42
  and
• 22:42
  I
• 22:42
  can't
• 22:42
  wait
• 22:43
  for
• 22:43
  you
• 22:43
  to
• 22:43
  join
• 22:43
  me
• 22:44
  on
• 22:44
  the
• 22:44
  next
• 22:44
  one
• 22:44
  where
• 22:44
  we'll
• 22:45
  be
• 22:45
  talking
• 22:45
  even
• 22:46
  more
• 22:46
  about
• 22:47
  mindset,
• 22:48
  rewiring
• 22:48
  the
• 22:48
  brain
• 22:49
  and
• 22:49
  talking
• 22:50
  about
• 22:50
  how
• 22:50
  to
• 22:51
  think,
• 22:51
  feel
• 22:52
  and
• 22:52
  scale
• 22:52
  like
• 22:53
  the
• 22:53
  1%.