Latest / Skin Anarchy / Yewande Masi, Cosmetic Chemist and Founder of ORNAMI Skincare
Transcript
- 0:01SPEAKER_00: Diablo 4 has arrived.
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- 0:51SPEAKER_03: Hi guys, welcome back to Sun Care Anarchy.
- 0:53SPEAKER_03: This is Ekta, as always.
- 0:55SPEAKER_03: Um, and I'm really excited about our guests because this is a really, really cool brand, and I love just representing indie brands in general.
- 1:03SPEAKER_03: I love discovering new and amazing brands every day.
- 1:06SPEAKER_03: So um without further ado, I'm super excited to introduce you guys to the uh mastermind and you know founder, creator, and also uh cosmetic chemist, you know, on the low, like she doesn't tell people, but Rhonda Davis, thank you so much, Rhonda, for coming.
- 1:23SPEAKER_01: Thank you for having me.
- 1:25SPEAKER_03: No, it's my honor.
- 1:26SPEAKER_03: I'm so excited because I I love how you just like threw that at me.
- 1:29SPEAKER_03: Like I, you know, forever listening before I uh we started.
- 1:33SPEAKER_03: I was like, so is there anything else I can add in your title?
- 1:35SPEAKER_03: And she was like, Oh yeah, I'm just a cosmetic chemist.
- 1:37SPEAKER_03: I'm like, yeah, you told me that.
- 1:40SPEAKER_03: Anyways, okay, so I want you to tell us everything around I want to know everything.
- 1:43SPEAKER_03: Like, how did you come um into this journey of a year of beauty and like really where did it begin for you?
- 1:51SPEAKER_01: Okay, so you want the from the beginning, like how I but we we like the beginning of the beginning here.
- 1:58SPEAKER_03: Like it's like like tell us the whole tale because yeah, it's like a it's a story, you know, it's a story.
- 2:03SPEAKER_03: So I I love you know hearing it.
- 2:06SPEAKER_01: So yeah, wherever you want to begin well okay, so I majored in chemistry in college, but I didn't immediately go into the cosmetics industry.
- 2:18SPEAKER_01: I was a chemist for the Department of Justice.
- 2:22SPEAKER_01: And that's what most people say.
- 2:26SPEAKER_01: Um, and nothing against the United States federal government, I want to put that out there, or the Department of Justice, but I didn't I didn't like my job.
- 2:36SPEAKER_01: I really considered it a job and I was unhappy, and I wanted I was 22 years old at the time, I wanted a career.
- 2:46SPEAKER_01: And I just didn't see a career there.
- 2:50SPEAKER_01: And one day I was talking to my father over the phone, and he could hear how unhappy I was, and I just told him I don't like What was it though?
- 2:59SPEAKER_03: Why why why didn't you want to do cosmetic chemistry for the long run?
- 3:03SPEAKER_01: No, no, no.
- 3:04SPEAKER_03: I was saying for Oh, like before you decided on cosmetic.
- 3:07SPEAKER_03: Oh, okay, okay.
- 3:08SPEAKER_03: So you were in chemistry, you said, yeah, okay, yeah, okay.
- 3:11SPEAKER_01: So um my dad asked me if I could create a career out of the three things that I love, what would those three things be?
- 3:20SPEAKER_01: And immediately I answered that I love science, I love beauty products, and I love contemporary art.
- 3:28SPEAKER_01: And my dad started laughing and he says, and I quote, I don't know how you're gonna do it, but you always figure it out.
- 3:37SPEAKER_01: And it's really it's really interesting because I've I've listened to your podcast and you talk about you know how the universe and how things move.
- 3:47SPEAKER_01: And it's really amazing how the universe will move with you when you're ready to make a change.
- 3:54SPEAKER_01: Oh yeah, and too long after having that conversation with my dad, I was watching TV and there was a short segment about cool jobs, and there was this woman who created I don't remember her name, but she created um the makeup shades for Matt Cosmetics.
- 4:17SPEAKER_01: Oh wow, and they were f yeah, they were following her around and in her office she had you know pictures of art and nature, and she created these shades for beauty.
- 4:30SPEAKER_03: And I Okay, wait, wait, wait, hold on, hold on, hold on.
- 4:32SPEAKER_03: Before you continue, I have to tell you this because you literally just said, you just said about the universe, right?
- 4:37SPEAKER_03: And how it brings things to you.
- 4:38SPEAKER_03: Tell me why two days ago I literally journaled in like I haven't journaled in the last three years, and I journaled about art and beauty.
- 4:48SPEAKER_03: But you know, for me, this is that is like whatever people say, you know, like a sign or whatever.
- 4:52SPEAKER_03: But I think that's really ironic.
- 4:54SPEAKER_03: That's really okay, anyways.
- 4:56SPEAKER_03: Please continue.
- 4:56SPEAKER_03: But I just yeah.
- 4:58SPEAKER_03: Yeah.
- 4:59SPEAKER_03: Yeah.
- 4:59SPEAKER_01: Um, and it's not it's not a coincidence.
- 5:02SPEAKER_01: It's not a coincidence.
- 5:03SPEAKER_01: And when I saw this, it was a sh it it was a short TV segment, like less than two minutes.
- 5:11SPEAKER_01: I was just over the moon.
- 5:14SPEAKER_01: And I didn't do anything with that information, but the universe came knocking at my door again right after that.
- 5:23SPEAKER_01: And I used to be a beauty product junkie.
- 5:27SPEAKER_01: And so again, not even maybe a week or two later, I'm tossing out beauty products in my bathroom, and I just so happened to turn the bottle around and I started reading the ingredient listing.
- 5:43SPEAKER_03: Yeah, yeah.
- 5:44SPEAKER_01: I have chemistry background.
- 5:46SPEAKER_03: I love the this is why I'm just this is literally why this is gonna be an amazing show, FYI for everyone's thing.
- 5:53SPEAKER_03: We just because the chemistry is we just finished addressing that, that people who don't get chemistry are not gonna get the names on ingredients, and that's not a problem.
- 6:02SPEAKER_03: That means that there's literally an organic chemistry terminology that you're just not familiar with.
- 6:07SPEAKER_03: Yeah, yeah.
- 6:08SPEAKER_03: Go ahead, go ahead.
- 6:09SPEAKER_01: And it's so it's so funny because um when I was an undergrad, originally I was a biology pre-med major, but I fell in love with my organic chemistry class that I switched my major to chemistry in my junior year.
- 6:26SPEAKER_01: So I love organic chemistry.
- 6:28SPEAKER_01: I know I'm a weirdo, most people don't like organic chemistry.
- 6:31SPEAKER_03: You're not a weirdo, you're just brilliant, dude.
- 6:33SPEAKER_03: Like that was like the hardest class.
- 6:35SPEAKER_03: What the heck?
- 6:36SPEAKER_03: By the way, everybody's listening.
- 6:38SPEAKER_03: No, she's a nerd.
- 6:39SPEAKER_03: Okay, listen, everyone listen organic chemistry was the nightmare of medical school or pre-medical school, and it was like no one liked it, and we all had to take it.
- 6:50SPEAKER_03: And the people who were really good at it, we looked at them like you're I love you, but annoying, like you're annoying, but you just get this, and yeah, okay, I get it.
- 6:59SPEAKER_03: So yeah, I just I just wanted to, you know, embarrass you a little bit because Oh no.
- 7:04SPEAKER_01: Well, initially I didn't really catch on to organic chemistry, and I had to buckle down and study hard because I had a scholarship and I couldn't withdraw from the class.
- 7:15SPEAKER_01: So eventually it clicked for me and I just fell in love with it.
- 7:19SPEAKER_01: So um back to what I so I started reading the ingredients on the back of the bottle and I could visualize their chemical structure.
- 7:31SPEAKER_03: And it was really yeah, it was it was a surreal revelation kind of yeah, yeah.
- 7:39SPEAKER_01: And I just jumped up and I was like, oh my goodness, somebody makes this.
- 7:45SPEAKER_01: I had never thought or put two and two together that somebody, a chemist, created these products, these beauty products that we love.
- 7:56SPEAKER_01: And you know, Ecta, yeah, I don't want to give out my age, but this is over 13 years ago when this happened for me.
- 8:04SPEAKER_03: Well, you're it's a science it's a science career, so I they take forever, but yeah, no, but what a what a what a message you've gotten out of that though after going through.
- 8:14SPEAKER_03: I mean, I really wanna I just want to say like bravo because you've really taken away this like no, serious the what you just said is fundamental to a true scientist.
- 8:23SPEAKER_03: I mean, would you not agree that it's like we see when you when you're pro-science, it l it mesmerizes you and you can see it, right?
- 8:31SPEAKER_03: Like that's the real tale, you know.
- 8:34SPEAKER_01: I agree.
- 8:35SPEAKER_03: Yeah, so but yeah, yeah, continue.
- 8:38SPEAKER_01: Yeah, and so that and immediately I ran to my computer, I typed in makeup science, and that's when cosmetic chemistry popped up.
- 8:46SPEAKER_01: Um at that time there were only three schools in the United States that offered a graduate program or master's program.
- 8:54SPEAKER_01: And um I immediately applied.
- 8:59SPEAKER_01: There was no doubt, there was no question.
- 9:02SPEAKER_01: Yeah, there was no I knew, I knew that this was it.
- 9:06SPEAKER_01: And um, yeah, the the rest is history.
- 9:09SPEAKER_01: I actually um it's funny though because I was accepted to so at the time there were only three schools.
- 9:17SPEAKER_01: So University of Cincinnati, Long Island University in Brooklyn, New York, and um Far C.
- 9:24SPEAKER_01: Dickinson.
- 9:25SPEAKER_01: And I had my eyes set on University of Cincinnati.
- 9:30SPEAKER_03: That's a I'm in alone.
- 9:32SPEAKER_03: I'm a bear cat.
- 9:32SPEAKER_03: I'm in alone.
- 9:33SPEAKER_03: I have four degrees in University.
- 9:35SPEAKER_03: I have four degrees from University of Cincinnati, both graduates.
- 9:40SPEAKER_03: Y'all, I am a bear cat through and through.
- 9:42SPEAKER_03: Yes.
- 9:42SPEAKER_03: That's amazing.
- 9:43SPEAKER_03: Oh wow.
- 9:44SPEAKER_01: Yeah.
- 9:45SPEAKER_01: But yeah, oh my goodness.
- 9:47SPEAKER_01: What are the odds?
- 9:49SPEAKER_01: So I had my eyes set on the University of Cincinnati.
- 9:53SPEAKER_01: I was accepted.
- 9:55SPEAKER_01: My cousin went there for law school.
- 9:58SPEAKER_01: I have family in Ohio.
- 10:00SPEAKER_01: I'm from the South.
- 10:02SPEAKER_01: Ohio was not far away.
- 10:04SPEAKER_01: My parents used to live in Dayton.
- 10:07SPEAKER_01: So I felt comfortable with Ohio.
- 10:11SPEAKER_01: The university had a totally different plan for me.
- 10:14SPEAKER_01: Um, unfortunately, at that time, there weren't enough students enrolled for the program.
- 10:20SPEAKER_01: So we were going to have to wait another year.
- 10:23SPEAKER_01: I cannot wait.
- 10:25SPEAKER_01: So I went with my second option, which was Long Island University, and I moved to Brooklyn, New York.
- 10:32SPEAKER_01: And it was by far one of the best decisions I've ever made in my life.
- 10:36SPEAKER_03: Yeah, but UC would have been better though.
- 10:37SPEAKER_03: I'm just kidding, I'm kidding.
- 10:39SPEAKER_03: I'm kidding, I'm kidding.
- 10:41SPEAKER_03: No, but that's amazing.
- 10:42SPEAKER_03: Oh my gosh.
- 10:43SPEAKER_03: I love that you, you know what I really, my favorite part of what you just said was when you said, well, you know, I'm from the South and Ohio's not that far.
- 10:50SPEAKER_03: And I love that you said that because I'm not joking.
- 10:53SPEAKER_03: Growing up in Ohio, this is something, the biggest misconception.
- 10:57SPEAKER_03: Like, I internationally get offended when people have a problem with Ohio because I'm like, hey, listen, a good state, the Midwest isn't that far off in terms of the hospitality as the South is.
- 11:07SPEAKER_03: You know, we're very like we're a good mix.
- 11:08SPEAKER_03: So I love that.
- 11:10SPEAKER_03: Yeah.
- 11:11SPEAKER_03: Yeah, I love that.
- 11:12SPEAKER_03: And you know, but I want to know, like, okay, so you went down this journey and you, you know, like you got into the master, you you just did, you know, the normal career path.
- 11:24SPEAKER_03: So then where did the idea come in of this, you know, becoming this entrepreneur and just kind of like not working for anybody else?
- 11:32SPEAKER_01: Um, after 10 years of working for other companies.
- 11:37SPEAKER_03: Yeah, I know.
- 11:37SPEAKER_01: I I mean I hate the way I asked that question too.
- 11:41SPEAKER_03: It was so like but you know what I mean?
- 11:42SPEAKER_03: Like how when did you say like screw it and then just I'm gonna do it myself?
- 11:48SPEAKER_01: I so I was working for a private label manufacturer, yeah, and I was I didn't feel like my ideas what I brought to the table were being appreciated.
- 12:08SPEAKER_01: And um it was frustrating.
- 12:12SPEAKER_01: It was it was really frustrating.
- 12:14SPEAKER_01: And again, another conversation.
- 12:17SPEAKER_01: I was sitting in my car and I called my dad.
- 12:19SPEAKER_01: My dad and I have a wonderful relationship and he just said to me, Why don't you set out on your own?
- 12:30SPEAKER_01: You know what to do.
- 12:33SPEAKER_01: You you work in the industry for all these years, you've made all these contacts and network with people.
- 12:39SPEAKER_01: You you know what to do.
- 12:42SPEAKER_03: Yeah, he believed in you.
- 12:43SPEAKER_03: It's like why aren't you gonna do it?
- 12:45SPEAKER_03: Yeah.
- 12:46SPEAKER_01: He believed in me and he told me, Stop doubting yourself.
- 12:50SPEAKER_02: Yeah.
- 12:51SPEAKER_01: You have you are equipped with not only the knowledge, but also the skill set and the tools needed to do what you need to do.
- 13:00SPEAKER_01: And from there, set out on my own.
- 13:05SPEAKER_03: Wow, I love that.
- 13:07SPEAKER_03: I love that.
- 13:08SPEAKER_03: I so isn't that isn't that weird how sometimes, like, especially when you're younger, like you just need that one person in your life to just say, What are you doing?
- 13:17SPEAKER_03: You're brilliant, you know, like go do it.
- 13:20SPEAKER_03: Whatever you want to do, just go do it.
- 13:21SPEAKER_03: It's that one person, and that's really cool.
- 13:23SPEAKER_03: It was your dad.
- 13:24SPEAKER_03: I love that.
- 13:25SPEAKER_03: But yeah, so he just said, Go for it, and you went for it.
- 13:28SPEAKER_03: Okay, so what was next?
- 13:31SPEAKER_01: So um, I decided I had this was back in 2014, 2015, and I had had several people reach out to me, you know, saying that they wanted to develop their own products, and so what I did was I started my own consulting company.
- 13:56SPEAKER_01: And so I would help create prototypes and then I would help those clients and put them in contact with private label manufacturers so that they could do scale up.
- 14:10SPEAKER_01: And then I began tracking and I would do um packaging design and you know, going back and forth to China and other countries sourcing packaging.
- 14:22SPEAKER_01: So it really I had the network it was just stepping out on my own and doing it myself.
- 14:31SPEAKER_01: And I really, really enjoyed that.
- 14:34SPEAKER_01: Um and I still do it.
- 14:35SPEAKER_01: I've kind of pulled back a little bit, especially since COVID.
- 14:39SPEAKER_01: And um I really enjoy being able to assist other people into becoming beauty entrepreneurs.
- 14:48SPEAKER_01: Yeah, really is really big reward.
- 14:52SPEAKER_01: Mm-hmm.
- 14:53SPEAKER_03: Yeah, yeah.
- 14:54SPEAKER_03: No, I I get it.
- 14:55SPEAKER_03: I get it.
- 14:56SPEAKER_03: I mean, you're it's like, you know, the that's the thing though.
- 14:58SPEAKER_03: It's it's ironic to me that, you know, people who I you know, I always end up finding this commonality, I should say that, because this feeling of the you got it's like every single one of you has this feeling of I need to do something of my own.
- 15:14SPEAKER_03: Like that's where I think I get where I mean, because I just really you know, when a person says that and like a person described, like I you just like that there's a trigger, I went and just went for it.
- 15:26SPEAKER_03: Like, I think that exists only in the minds of like creative individuals, and I think creativity implies like a very specific type of intelligence, you know.
- 15:36SPEAKER_03: So I just find it as a commonality, like founders of these beautiful products or in the beauty industry specifically, are really, really smart people.
- 15:45SPEAKER_03: Like they're just they're chemists, you know what I mean?
- 15:47SPEAKER_03: And they're doctors, and they're just uh that I love that about you guys, like as a community, you know what I mean?
- 15:53SPEAKER_03: And in beauty, like in the beauty industry.
- 15:55SPEAKER_03: Yeah, yeah.
- 15:56SPEAKER_03: I mean, I like I like thinking I'm part of it.
- 15:58SPEAKER_03: But yeah, you know what I mean?
- 15:59SPEAKER_03: Like I just I just wanted to say, like, that's really cool.
- 16:02SPEAKER_01: And I thank you.
- 16:03SPEAKER_01: And you know, to go back to what you said, what made me, what prompted me to step out on my own and become an entrepreneur is that like you said, we are scientists, we are chemists, um, even medical doctors, dermatologists who are beauty founders.
- 16:22SPEAKER_01: While we may be scientists, we are also, like you said, creative people.
- 16:26SPEAKER_01: And the ability to not use the science background and the knowledge that we have to create a tangible product, everybody can't do that.
- 16:35SPEAKER_01: And so you have to pat yourself on the back.
- 16:38SPEAKER_01: Anybody that's listening to this podcast right now, pat yourself on the back.
- 16:42SPEAKER_01: Like that, that is an amazing thing to do.
- 16:45SPEAKER_03: That is, I completely agree.
- 16:47SPEAKER_03: I think entrepreneurship is the most um unpredictable, most like you have to be extremely strong.
- 16:54SPEAKER_03: You have to you have you get tested like on every part of like who you are and like what what do you really want?
- 17:00SPEAKER_03: And like, you know, all that stuff.
- 17:01SPEAKER_03: You get tested on all that as you go through like I think entrepreneurship.
- 17:05SPEAKER_03: So I 100% agree with you.
- 17:07SPEAKER_03: I yeah, it's you know, it's a big thing.
- 17:10SPEAKER_03: And so I that's honestly you're answering a big question.
- 17:14SPEAKER_03: Everyone always asks me this, like, what do you want to do with country anarchy?
- 17:18SPEAKER_03: And I'm just sitting here, I'm like, what do you think I'm I am doing?
- 17:22SPEAKER_03: You know, like it's I'm listening to all and I'm listening to the story of your beautiful brand that you created.
- 17:29SPEAKER_03: And I think that that is, you know, it's a huge moment, like that we can learn from in your life.
- 17:34SPEAKER_03: And you know, I just I I don't know.
- 17:37SPEAKER_03: I'm I guess I'm trying to say, like, I'm I'm answering questions I've had before, you know, presented to me about like, well, you know, how do you like what do you want to do with your interviews?
- 17:44SPEAKER_03: And I just want to clarify, like, I think what I'm Rhonda's giving me the ability to do right now is just like like show you, like, listen, like these people are like, you know, they're you guys are amazing.
- 17:54SPEAKER_03: And so yeah, thank you for you know just bearing with me.
- 17:58SPEAKER_03: Yeah.
- 18:00SPEAKER_03: No, thank you.
- 18:00SPEAKER_03: I I just want to so let me let's talk about here because I want to talk about the products.
- 18:04SPEAKER_03: I want you to obviously uh share what you love, you know, about the about the brand and everything that comes with it.
- 18:11SPEAKER_01: Okay, so initially, okay, so let's go back.
- 18:15SPEAKER_01: In 2019, my hair was coming out in clumps.
- 18:20SPEAKER_03: Oh my gosh.
- 18:22SPEAKER_01: It was bad.
- 18:23SPEAKER_01: And for those that may not know me, I have a head for you know, I had a head full of hair, my hair was literally to my na my navel, it was thick, and whenever I washed my hair, more hair went down the drain.
- 18:40SPEAKER_01: And it was a scary moment, it was a scary time because I thought that there was something wrong with internally with my health.
- 18:49SPEAKER_02: Yeah.
- 18:50SPEAKER_01: That was ruled out.
- 18:52SPEAKER_01: Um, we thought it was attributed to stress.
- 18:58SPEAKER_01: That's great, but my hair was still coming out.
- 19:02SPEAKER_01: And I'm not going to say what brand it was, but I was using a shampoo and conditioner from another a competitor brand.
- 19:12SPEAKER_01: And come to find out, I was experiencing irritant and allergic contact dermatitis.
- 19:25SPEAKER_01: So pretty much the ingredients in this shampoo was causing my scalp to be inflamed.
- 19:33SPEAKER_03: That's nuts.
- 19:34SPEAKER_03: I can't believe that.
- 19:35SPEAKER_03: Like, I I can't believe that we are just now like coming out as an industry and talking about this.
- 19:40SPEAKER_03: Cause you you're not the first person like just person.
- 19:42SPEAKER_03: I'm glad you went out and like found a solution and are doing that, but like there's so many people that just now are saying this, you know what I mean?
- 19:50SPEAKER_03: Like, yeah, so but continue, please.
- 19:52SPEAKER_03: Yeah.
- 19:54SPEAKER_01: So all of that time, I didn't know it was a shampoo and conditioner, and I was still using it.
- 20:00SPEAKER_01: More hair was coming out, and so once we were able to pinpoint it, I I stopped using it and I was scared.
- 20:08SPEAKER_01: I was scared to use any product that was indoors.
- 20:11SPEAKER_01: And so I just said, you know what?
- 20:14SPEAKER_01: I've created shampoo formulas in the past with private label.
- 20:20SPEAKER_01: My expertise was skincare, but I had to create something to save my hair.
- 20:28SPEAKER_01: And so I approached the shampoo and conditioner just as I would approach skincare.
- 20:37SPEAKER_01: And it's so ironic, it's so interesting now that a lot of shampoo and um hair care brands are talking about scalp health and scalp skin now.
- 20:50SPEAKER_03: Yeah, that's right.
- 20:52SPEAKER_01: Yeah.
- 20:53SPEAKER_01: And so I was working on that in 2019, and so when COVID happened, you know, we're in quarantine, I can't really do anything.
- 21:04SPEAKER_01: I used that time to really focus on the formulas that I was creating for myself.
- 21:12SPEAKER_01: And I was able to create a an effective formula that was gentle enough, could also cleanse my hair and my scalp, but also detangle and put that moisture back and that hydration back into my hair.
- 21:29SPEAKER_01: And my hair has been thriving ever since.
- 21:33SPEAKER_03: Oh wow, I love that.
- 21:34SPEAKER_03: I love that you actually though, because I'm I'm not gonna ask, I'm not gonna um lie, I'm gonna ask you like about the chemistry, like as a chemist when you sat down, like what was that journey like?
- 21:44SPEAKER_03: Because that's very different from someone who's not who doesn't have a background, right?
- 21:48SPEAKER_03: With like the terminology and stuff.
- 21:50SPEAKER_03: So like so what did you where was the starting place like for a formulation in general for you?
- 21:54SPEAKER_03: Like in terms of like, did you just sit down and say, I know I need this, this, this, and this in the formula?
- 22:00SPEAKER_03: Just because you know as a chemist, like you know, what should be in that?
- 22:04SPEAKER_03: Or how was that?
- 22:05SPEAKER_03: Like what what was the research part like?
- 22:08SPEAKER_01: So it was not easy.
- 22:10SPEAKER_01: I pretty much while I was formulating, I had to retrain my way of thinking.
- 22:16SPEAKER_01: And what I had been taught in school or on the job, that it was not always black and white.
- 22:23SPEAKER_01: And one of the things that I really wanted to focus on was that I didn't want to have to go through what I experienced with the my hair coming out with the shampoo.
- 22:37SPEAKER_01: Um I I wanted a formula or gentle formula that could cleanse my hair that didn't cause any inflammation of sorts, right?
- 22:49SPEAKER_01: And so I started really researching surfactants, and all surfactants are not e are not created equal.
- 22:57unknown: Right?
- 22:57SPEAKER_03: Okay, tell me tell me more, Lo, seriously, like I love that.
- 23:01SPEAKER_03: Elaborate.
- 23:02SPEAKER_03: What do you mean by that?
- 23:03SPEAKER_03: I'm gonna pick her brain, like seriously, because you I I want to know.
- 23:08SPEAKER_01: So there are there are surfactants that are really harsh, and um they will strip the hair and the scalp.
- 23:17SPEAKER_01: And these surfactants can end up doing more damage than good because what I noticed and and this is what our um part of a year of beauty is that it starts with the shampoo.
- 23:34SPEAKER_01: The shampoo is supposed to cleanse, but it should not strip your hair to the point where the hair is now dry.
- 23:44SPEAKER_01: And as I was formulating, I had to choose the correct fashion.
- 23:50SPEAKER_01: I had to choose complementary ingredients that would um also condition the hair, detangle the hair.
- 24:01SPEAKER_01: And so when we get into hair care science, you're you you're in medical school, our hair has our hair has most consumers don't know this, but our hair has a negative charge.
- 24:16SPEAKER_02: Yeah.
- 24:16SPEAKER_01: And so a lot of the ingredients that are used in the cosmetics industry for hair care, they have a positive, negative, neutral charge or no charge at all.
- 24:30SPEAKER_01: And so you wanna I wanted to make sure that I chose the right ingredients that would create a blend that worked that worked well together.
- 24:43SPEAKER_01: So I chose I wanted to choose a I wanted to choose a mild surfactant that was sulfate-free, um, non-drying, and then I coupled that with positively charged ingredients.
- 25:00SPEAKER_01: So when you wash your hair, some consumers may not know how the how this works from a science point of view, but when you shampoo your hair, your hair already has a negative charge.
- 25:13SPEAKER_01: So that faction is going to pretty much go around and get the dirt, the oil, the grime.
- 25:26SPEAKER_01: Very similar to like in the in the color cosmetics industry where we have makeup removers and you have that um my micellar technology.
- 25:37SPEAKER_03: Well you're if it's negative, you're just trying to put something on there that's going to neutralize and then let remove it, right?
- 25:43SPEAKER_03: So it's like, yeah, like it like you have like a coating already on your hair, and then you're just trying to make something to bind I guess a coating, and then just be able to like pull that coating off with it with the bonding.
- 25:55SPEAKER_03: So, like, yeah, I think is that correct or am I wrong?
- 25:59SPEAKER_01: No, you you are removing the dirt and the oil and the grime, and then that is rinsed down, rinse and rinse off the hair.
- 26:08SPEAKER_01: But when you add these positively charged ingredients, those are able to attach to the hair.
- 26:15SPEAKER_01: And so choosing the right positively charged ingredients that attach to the hair, condition the hair, provide slip so that it can detangle, that was really important.
- 26:29SPEAKER_03: And it took me a minute to to create that blend um to the point where Rhonda, I want to ask you a question right here because while you're there, like mentally, I want to know this, if this is like how this really works.
- 26:43SPEAKER_03: It's like the curls, you know how they teach us sometimes like the curls, like curls are held together, like they're it's hydrogen bonding that's dictating like how tight it is.
- 26:52SPEAKER_03: Like, is that really true?
- 26:53SPEAKER_03: Like, is that really like you found that to be true?
- 26:56SPEAKER_03: Like, in terms of like just creating a product, and like if you're trying to make I don't know, I mean, like when you're trying to make the ideal like hair condition, you know what I mean?
- 27:06SPEAKER_01: Right.
- 27:07SPEAKER_01: So our hair, depending on um, so how so if you have straight hair, you have an even symmetrical um so in our hair there is um cortex, the medulla, all these structures.
- 27:25SPEAKER_01: And if you go to our website, I do have a blog.
- 27:28SPEAKER_01: I have started that, and that the first blog post actually goes into um the structure of our hair and how it is created.
- 27:39SPEAKER_01: So if anybody wants to go, you can go onto the website and there is a blog post about the structure of our hair.
- 27:46SPEAKER_01: So in our hair, yes, we have amino acids, proteins, all these things.
- 27:51SPEAKER_01: And so, you know, we have that um sulfur, disulfide bonds, everything.
- 27:57SPEAKER_01: So all of that attributes to the texture of our hair.
- 28:03SPEAKER_03: Yeah.
- 28:04SPEAKER_01: Yeah, it's a lot.
- 28:06SPEAKER_03: Yeah, no, I know, and I think that's the best answer you could have given.
- 28:09SPEAKER_03: And I know it was a very weird question, but like I for everyone listening, the reason I asked was because that's a lot of like um, like I'm waiting for hair care to do what skincare's been doing, which is really breaking down like some of the key questions, right?
- 28:23SPEAKER_03: And like one of the biggest questions is always like what keeps hair curly, you know, like what is the round hair curly, right?
- 28:29SPEAKER_03: And everybody tells us, and I've always wondered is this true, is this true?
- 28:33SPEAKER_03: Because I've never studied it, you know.
- 28:34SPEAKER_03: So, like, is it true that hydrogen bonding is what dictates how curly your hair is?
- 28:39SPEAKER_03: And so that's what they told us in school.
- 28:41SPEAKER_03: So I'm just like, hmm, I wonder if I I don't know.
- 28:44SPEAKER_03: So, like, but that's interesting, that's why I asked.
- 28:47SPEAKER_03: But um, okay, so I want you to continue on the brand journey.
- 28:50SPEAKER_03: I want you to tell me, um, so you know, you were explaining just you know the formula and like the whole concept, so just wherever you want to start with that, right?
- 28:59SPEAKER_01: So um, once I got the formula to my liking, because again, I want to reiterate, I didn't set out to create a formula to start a beauty, a hair care brand.
- 29:16SPEAKER_01: I created these formulas to save my hair.
- 29:22SPEAKER_01: And once I once I started, you know, getting compliments from family and friends, and they're like, you know, your hair looks good, like what have you been using?
- 29:32SPEAKER_01: And then I told them, and it just spread word of mouth.
- 29:37SPEAKER_01: I was I wanted to create a formula and product that I would use.
- 29:43SPEAKER_01: And I create I created it for myself.
- 29:45SPEAKER_01: And the main thing is that this is a product that has been used by men and women from various ethnic backgrounds.
- 29:57SPEAKER_01: And it's not just for natural curly hair, it's for color-treated hair, it's for chemically processed hair.
- 30:05SPEAKER_01: If you have straight hair, wavy hair, coily hair, I wanted to develop a system that effectively cleanse the hair, gently cleanses the hair, can detangle, really detangle the hair to avoid knots, because that's what I went through.
- 30:24SPEAKER_01: I also my hair, it was coming out not only from the inflammation, but also because the surfactants in that competitor shampoo was causing my hair to detangle up and and there were knots.
- 30:40SPEAKER_01: And so my main focus is to gently cleanse the hair, detangle with ease, put the moisture and hydration back into the hair so that you have hair retention.
- 30:55SPEAKER_03: Right.
- 30:58SPEAKER_03: No, it makes sense, and I love that you started.
- 31:01SPEAKER_03: Honestly, I love that you started that I'd create a product for every ethnicity.
- 31:05SPEAKER_03: I feel like people need to take massive amounts of notes at that point for saying that.
- 31:10SPEAKER_03: Because I think if you can, as a brand, like that is the first thing you can say about your brand, like you've done something very good and correctly, you know, and I think that's oftentimes entrepreneurs miss that because they get so caught up in this, like, you know, just the extra stuff, I guess, or are trying to make sure that you know they're falling into the right niche, or you know, whatever, all the all the stuff that comes.
- 31:32SPEAKER_03: I mean, I don't know.
- 31:33SPEAKER_03: I but the point is, like, you know, you have to just come at it as a true scientist, not science view, which is what you did.
- 31:40SPEAKER_03: You said, I want to make something that works for everybody, regardless of you know, this or that or this is yeah, so I love that.
- 31:48SPEAKER_01: So then when did you go ahead, go ahead.
- 31:52SPEAKER_01: I'm sorry.
- 31:53SPEAKER_01: Um, no, I'm sorry, go ahead.
- 32:05SPEAKER_01: And one thing that I would always tell them is hey, start small.
- 32:12SPEAKER_01: If you have two or three products, that's great.
- 32:15SPEAKER_01: Make sure that those two or three products, even if it's just one product, that is it that that product is effective.
- 32:24SPEAKER_01: Because what happens is now you're creating 10, 15 different products for numerous hair types or different types of customers, pair it down and focus on and start small, and that's what I wanted to do with a year.
- 32:43SPEAKER_02: I love that.
- 32:45SPEAKER_01: I I I wanted to start small, and we have four three, we have four products.
- 32:52SPEAKER_03: Yeah.
- 32:54SPEAKER_03: Yeah, and I love that.
- 32:56SPEAKER_03: Ben, you know, I really just want to say that like I think that point is uh, you know, it is so huge what you said, and I think that's uh somewhere you have to really focus, especially in business, is the idea of like how much do you create, why do you create it, you know what I mean?
- 33:11SPEAKER_03: And like what is the real reasoning for it?
- 33:13SPEAKER_03: So I really love that you said it the way you did, because I think that's a very straightforward way of approaching entrepreneurship.
- 33:20SPEAKER_03: It's like make sure that every product you come out with is truly something that deserves to be on the market, you know, like just like a it should be adding something.
- 33:29SPEAKER_03: And I and I really um you know, yeah.
- 33:33SPEAKER_03: So I you know, in terms of hair care, so this is this is the question I have about because obviously with I'm trying my best to cover not you know one industry, which is beauty, what we say, you know, all these different industries that make up beauty.
- 33:45SPEAKER_03: Um for hair care, like in the hair care industry, I've never understood how um it works in terms of like if you launch a brand, I mean, like is that the same thing you have to go through in terms of being like a distributor, or like, you know, uh, for example, if you want to be in a Sephora, is it the same process and any other beauty brand?
- 34:06SPEAKER_03: Or is it like like does it depend on like what kind of product you're selling?
- 34:09SPEAKER_03: Like, I want you to basically tell me any stories you you s really saw along the way about you know, yeah, being here.
- 34:17SPEAKER_01: Yeah, well it oh yeah, it follows the same process as a skincare or color cosmetics.
- 34:26SPEAKER_01: Um and so then, you know, even when you're developing and creating products, um you know, what types of ingredients you're using, um, cost are is it effective?
- 34:39SPEAKER_01: Um keeping costs low, um scale up because when you when companies you know, if you're trying to get your product into a Sephora or Ulta or Target, you don't you you want to when you're when you're getting your product in those stores or if it's a boutique, they're not purchasing your product at its retail price or value that you have.
- 35:07SPEAKER_01: They're they're they're ordering this at a lower price.
- 35:12SPEAKER_01: So you want to make sure that and a lot of unfortunately a lot of entrepreneurs who want to enter the beauty space, they don't realize this.
- 35:22SPEAKER_01: So you have mass, mastige, and prestige brands.
- 35:29SPEAKER_01: So prestige would be Sephora, um Niman Markets, all these types of stores.
- 35:36SPEAKER_01: Then you have mass siege, which would fall under like Target, and then you have mass stores, which would be your Walmart, CDS, Walgreens.
- 35:46SPEAKER_01: And so when you're developing a product, you have to keep that in mind because you don't want to price your you want you don't want to price yourself out from being able to be on the shelves of some of these stores.
- 36:01SPEAKER_03: Right.
- 36:01SPEAKER_03: Yeah, that I that's a really interesting, yeah.
- 36:05SPEAKER_01: Yeah, so it's it's the same process as for skincare and color cosmetics.
- 36:11SPEAKER_03: That's so interesting.
- 36:12SPEAKER_03: Yeah, because I mean I didn't uh you know I never knew it's like who decides like what's at what ends up at the fore in which category.
- 36:19SPEAKER_03: You know what I mean?
- 36:20SPEAKER_03: Like I was always wondering about that because it's like is it a different form you fill out?
- 36:24SPEAKER_03: I don't know, but that's pretty cool though.
- 36:26SPEAKER_03: I mean, I mean I I just I'm wondering in terms of like really the aspect of accessibility because you know I really feel like as an industry of just beauty, um, we're at a point right now where I think people are just finally starting to understand that you need to find brands you really identify with in the sense of like you know what you believe in, and like there's there's just a lot more, right?
- 36:46SPEAKER_03: That's going into consumerism now.
- 36:48SPEAKER_03: And now I think the big question I have looking at that trend is like, what are we gonna do about accessibility?
- 36:55SPEAKER_03: Because you've got brands that are answering questions, you know what I mean?
- 37:00SPEAKER_03: Like you're answering a question for your brand, you're answering the question of what hair care product is good for anyone to use, something you can take and you know someone's not gonna, you know what I mean, not be able to feel like they can use this or you know, whatever.
- 37:12SPEAKER_03: So we're giving the answers.
- 37:14SPEAKER_03: I mean, you you guys are giving the answers.
- 37:16SPEAKER_03: I'm just wondering, like, what is uh what's happening, you know, at this point in terms of accessibility?
- 37:22SPEAKER_03: Like, are we expanding it?
- 37:24SPEAKER_03: Like, you know what I mean?
- 37:24SPEAKER_03: Is Sephora accepting more brands?
- 37:27SPEAKER_03: Is Alta accepting more brands?
- 37:28SPEAKER_03: So I've always just wondered you know, like I really feel like that's gonna be the next like big thing in this industry, and like what is becoming like the next glass ceiling?
- 37:38SPEAKER_03: Because, you know, I'm not gonna lie, how many how many women do you know still that are still going to Sephora Alta?
- 37:44SPEAKER_03: That's their first go-to place for beauty, you know what I mean?
- 37:46SPEAKER_03: Like, if they want to discover a brand, yeah.
- 37:50SPEAKER_03: So it's like, you know, I would love to see a era if I, you know, if I've only killed.
- 37:57SPEAKER_03: Yeah, that's what I mean.
- 37:58SPEAKER_01: Yeah, it's like I yeah, yeah, it has definitely shifted.
- 38:02SPEAKER_01: Um, and especially with e-commerce, you know, like you just said.
- 38:07SPEAKER_01: Yeah.
- 38:07SPEAKER_01: Most people aren't going straight to Sephora.
- 38:11SPEAKER_01: You know, they they find these brands through social media, whether it's Instagram, but there's like a process though, right, Rhonda?
- 38:19SPEAKER_03: Like, there's like a process about like how we interact with products.
- 38:22SPEAKER_03: And I mean, come on, like when you go to a Sephora, right?
- 38:24SPEAKER_03: And you see a brand, and it's like it might be a little new, but it's like you're reading it and you're reading and you're like, oh my god, yeah, and there's that impulsive vibe feeling of being in a store and just really wanting to try this product because you just found it.
- 38:36SPEAKER_03: I mean, that I think that should be a fair thing that everyone has enough access to, right?
- 38:41SPEAKER_03: Like, I feel like that's I feel great.
- 38:44SPEAKER_03: Yeah, like I just feel like it's it's just something that we need to do now.
- 38:47SPEAKER_03: It's like let's expand the slots, you know, have have that be a more like an actual place of inclusion, like just even more inclusivity because Sephora is good at inclusivity.
- 38:58SPEAKER_03: They're just I I feel like they need to be playing.
- 39:00SPEAKER_01: Yeah, yeah, and they have the 15% pledge program.
- 39:05SPEAKER_01: Um they have their Sephora Accelerator program.
- 39:09SPEAKER_01: So, you know, I think if more stores actually did that and had more opportunities, I agree.
- 39:16SPEAKER_01: I totally agree with you.
- 39:18SPEAKER_03: Yeah, I can yeah, I just I know it's super tangent, but yeah, I just wanted to address that because I I think it's important, you know.
- 39:24SPEAKER_03: But um, I I wanted to move on because I I think that it's um really interesting that you only have four products, and I want you to really give me the reasoning, like what you when you were approaching this as like, okay, I'm creating a hair care product slash line, and then you were trying to figure out what are the most important hair needs people have, and all of those like you know, data points, right?
- 39:44SPEAKER_03: Like what was what were the big hallmark pillars that you knew that like you you just explained one, it has to work for everybody, but like what were what were some of the other ones that you were um making sure you met?
- 39:56SPEAKER_01: So the other ones I wanted to make sure that I met was that it detangled.
- 40:01SPEAKER_02: Yeah.
- 40:02SPEAKER_01: And oftentimes we wash our hair, we ex we don't really expect the shampoo to detangle that well.
- 40:11SPEAKER_01: We usually rely on the conditioner to do that.
- 40:14SPEAKER_01: And I would sit down with people and just really ask, like, you know, how many products are you using?
- 40:24SPEAKER_01: And for women, you know, some people were using five or six, maybe seven different products.
- 40:32SPEAKER_01: And I think, you know, just to achieve a certain style.
- 40:36SPEAKER_01: And I think that's just completely unacceptable.
- 40:39SPEAKER_03: And yeah, like how many curly cring creams, you know, do you know of there's like 50,000 curling creams, yeah.
- 40:48SPEAKER_03: Yeah.
- 40:49SPEAKER_01: Right.
- 40:49SPEAKER_01: And so, and especially after coming after, you know, em coming out of COVID.
- 40:54SPEAKER_01: I mean, we s we s we're still dealing with COVID, but people have lost their jobs.
- 40:59SPEAKER_01: Money is tight, right?
- 41:01SPEAKER_01: And consumers don't have that extra cash to be shelling out on five or six or seven different products.
- 41:11SPEAKER_01: They need to they want to know what they're purchasing is going to work.
- 41:16SPEAKER_01: So not only about making sure that it works for various hair types that it's effective and detangled, and it puts back that much needed moisture and hydration in the hair.
- 41:30SPEAKER_01: And so when I was formulating a lot of times people think, oh, if it's moisturizing, it must be greasy.
- 41:41SPEAKER_01: That is not the case.
- 41:42SPEAKER_03: Yeah, no, I want you to know, yeah, I'm glad you said that.
- 41:46SPEAKER_01: Yeah, and so I made sure to incorporate in the product vitamin B5 hyaluronic acid, plant-based oils that you know have vitamin A, D, and E, um acid, there are other ways to hydrate and moisturize the hair, and the product does not have to feel or look greasy.
- 42:16SPEAKER_01: And so by doing that, that opens up an avenue where women and men with various hair types could use it.
- 42:26SPEAKER_01: So if someone has fine hair, if they use the product, it's not going to weigh their hair down and feel greasy.
- 42:35SPEAKER_03: If someone has too fine hair, are you kidding?
- 42:38SPEAKER_03: Like I I have a giant forage growing out of my head and it gets tangled up.
- 42:43SPEAKER_03: Like, I mean, seriously, like I I mean, I have so much hair.
- 42:47SPEAKER_03: I'm not getting on, I was always that person that I would go to a stylist and they're like, Well, you've got plenty of hair, so we can take you know layers out.
- 42:54SPEAKER_03: I'm like, okay, go ahead.
- 42:56SPEAKER_03: I've had so much hair.
- 42:57SPEAKER_03: So the detangling thing for me as a consumer is a huge thing.
- 43:01SPEAKER_03: Like, I look for detangling sprays.
- 43:05SPEAKER_03: I have to go through so many products.
- 43:06SPEAKER_03: So yeah, for me, like, I mean, yeah, okay, you have fine hair, and I love that you've created something that is fully inclusive, and everyone can use it, but I want to just take a second and say it's much harder to do that and then also recognize that like there's a lot of consumers, there's a huge population of consumers who really that is their primary hair care need is detangling.
- 43:27SPEAKER_03: It's not always styling or you know what I mean?
- 43:30SPEAKER_03: It's like just making sure your hair isn't clumped up or knotted up, or you know, because yeah, more ethnic types of different types of hair, we have like it's thicker strands biologically.
- 43:41SPEAKER_03: So they get like, you know, tied up and knotted.
- 43:43SPEAKER_03: And I think that's important to understand that.
- 43:46SPEAKER_01: Okay.
- 43:47SPEAKER_01: And you know, even for textured hair, or you have straight I mean, if you don't have coily hair or if you have wavy hair, the hair will get tangled up.
- 43:57SPEAKER_01: So across the board, everyone want a detangling product.
- 44:01SPEAKER_01: They want a product that is going to cleanse.
- 44:05SPEAKER_01: Not that's not going to irritate their hair.
- 44:08SPEAKER_01: I mean their scalp that's going to detangle.
- 44:11SPEAKER_01: And put that much needed moisture and hydration back into their hair.
- 44:16SPEAKER_03: Exactly.
- 44:17SPEAKER_01: Everyone can want healthy looking tiny hair.
- 44:23SPEAKER_03: I completely love that.
- 44:29SPEAKER_03: You know, I I think it's important to understand that like you know simplicity really is like very complex and it's like in in the way that it's you know as cheesy I think that just sounded so cheesy, but it's true.
- 44:44SPEAKER_03: Like, you know, it's attain simplicity to attain simplicity you have to have a complex ability to really interpret complex things.
- 44:53SPEAKER_03: And I think especially you know since we're talking about chemistry here, one of the most complex things that you can you know understand.
- 45:01SPEAKER_03: I mean it's like you know it just makes you realize like you know the need for true professionals in these industries.
- 45:07SPEAKER_03: And that's why I I think like you know when I I people always ask like how do you refer to yourself as a pod?
- 45:13SPEAKER_03: Do you say you're in beauty or business and I say beauty because this is all like even if I said science it's all there.
- 45:19SPEAKER_03: And I really want to go back to your point earlier about art because genuinely science is an art.
- 45:25SPEAKER_03: And you think like an artist when you're a real scientist and that's why they create like most people who really are very more much more like you know their science excites them.
- 45:35SPEAKER_03: That's their genuine passion in whatever subject it is they will create something because it's like painting or it's like create you know it's just this love for art innately that's in them.
- 45:45SPEAKER_03: So it's like when they create something it's going to be very it's going to be it's like poetry almost you know it's going to have all the things you need to so yeah I mean I think that's a cool point to really point yeah.
- 45:56SPEAKER_03: Yeah.
- 45:56SPEAKER_03: So I love that.
- 45:58SPEAKER_03: And I love um Ayurai and I love the name where did you get the name like is that like a family name or how did you come up with that so you know even throughout this podcast it's the main thing you know we've been touching on um finding your purpose and you know being that you know a coincidence and during 2020 I did a lot of self-reflection I thought about you.
- 46:58SPEAKER_01: And I would absolutely feel that this is my purpose I found a career to have I love what I do.
- 47:06SPEAKER_01: I'm able to create things that can help and be beneficial to other people I would tell them to do that.
- 47:14SPEAKER_01: And we're all we're here for a reason.
- 47:18SPEAKER_01: We are here we have to find our purpose and so when that just kept coming back to me and I looked it up and I came across this name and it was meant and the meaning is chosen one and I said that's it and so beauty.
- 47:40SPEAKER_03: I love that and I love that you said what you said because you're right if you look at from any angle scientific or not and and you know it's there's a purpose to all of this and whatever that purpose is like once you really know what it is or what it will at least the beginnings of it you just you have to follow it.
- 47:58SPEAKER_03: And it's I love that you know that's really genuinely like my favorite quote ever of all time and Mary Curie said it and she's been my only scientific idol like my whole life is Mary Curie and she literally said exactly what you said like just reword it because she's you know it was the whole you have to figure out what your calling is and you have to do whatever it takes to follow that calling that's literally what she said and it's true.
- 48:23SPEAKER_03: And I I really believe that like it's it's about just recognizing that you know you if you're drawn to something if something is really making sense and things are clicking in places they should be clicking and you know what I mean like that's the sign.
- 48:35SPEAKER_03: Like go for it go do it you know so but yeah thank you so much Rhonda I have you know I have to keep our uh you know it within that optimal length for audio but like I could talk to you for hours dude I really could I think you're you're a wonderful person I would love that I would love for you to come back anytime just to chat just to complain about non people who don't get organic chemistry terminology anything you know I I'd love it so yeah I just want to say thank you I it was such an honor it is such a privilege to be able to speak to women and entrepreneurs and scientists such as yourself for me I you know it's it's amazing so thank you and I can't wait for you guys everyone listening please go check out a Europe it's AY okay a Europe so um now I'm gonna tag everything and the concept obviously but yeah check them out um leave some comments some feedback if you have any questions about where to find products or anything at all please reach out to us um you can email us just through our Instagram you know profile overview thing so but thank you so much Rhonda and I am so grateful for you thank you thank you so much I appreciate it hey guys so I hope you love that episode please make sure to hit subscribe if you're tuning in to us on any podcast platform we are available on so many different platforms so wherever it is that you're tuning in just go hit subscribe you will be immediately notified when we publish new episodes this way you're able to tune in to amazing insights from experts brand founders industry leaders authors all the wonderful people that we host and that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of.
- 50:19SPEAKER_03: Also make sure to give us a follow on all of our social media outlets we're available on Instagram TikTok X you name it we're there.
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