Here comes System 3: a theory of artificial cognition
System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Ferrier and Matt Plant join WARC's Lena Roland to discuss its impact on the customer journey, brand fame, and the cognitive surrender trap. Guests: Adam Ferrier, Founder & Psychologist, Thinkerbell Matt Plant, Head of Behavioural Science and AI, Thinkerbell Chapters: 00:00 – Intro: System 3 Thinking on The WARC Podcast 02:10 – Why System 1 and System 2 Transformed How Marketers Think 05:18 – What is ‘System 3’? A New Layer of Consumer…
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