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How Patagonia Turned Activism Into Its Marketing Engine
In this episode of Marketing Made Simple, Lucas and Luna dive into how Patagonia turned environmental activism into its most powerful marketing tool. They break down the famous 'Don't Buy This Jacket' campaign, the Worn Wear program, and how the company's decision to give away its entire business to fight climate change strengthened its brand. Learn how purpose-driven marketing creates loyalty that ads can't buy, and why Patagonia's approach is both risky and brilliant. Perfect for marketers and business owners who want to build a brand with meaning.
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The skinny
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