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Boost Business Visibility Through Speaking and Networking · The One Small Change Podcast

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Welcome to The One Small Change. I am thrilled that you've
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taken time out of your life to be here today, and so we can be
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on this journey of exploration and transformation with you. I'm your host,
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Yvonne McCoy, and I bring almost 30 years of entrepreneurial experience
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and a passion for discovering growth through the power of one small change.
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And I try to bring interesting people to you every week so that you can
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expand your base of information and the things that help you
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to to grow your business. And this week we have the amazing Dr.
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Patricia Rogers, and she's gonna share with you
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something that happened to her that makes her really good at what
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she does. Hi, Patricia. Hi, I, I've gone. How
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are you doing today? I'm great. I'm great. I'm so glad that you're here.
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I'm really thankful. So tell everybody what it is that you do and
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why you're better at it than most people.
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Oh, wow. That's a good question. Okay, I'm Dr. Patricia
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Rogers, and I am hailing all the way from McDonough,
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Georgia, and by way of Florida. I grew up in Miami,
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Florida, and I decided to move to Atlanta, uh, Georgia
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area to, uh, build my dream home. Of course, every little
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girl's dream, you know. So that's what I did, and I've been here for the
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last 5 years. But what made it so special and unique,
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Yvonne, was the fact that me having to make that
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transition from Florida to here, it was not a problem. It
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didn't interrupt anything because we were already online
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living in a virtual world. We're already— the pandemic had already
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set the stage for me, if you will. So all I had to do was
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just continue to stay online. And no, my business was never
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disrupted in the transition from one state to another. That's a
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bonus. That's a bonus. Yeah. You know, because we complain about the pandemic, but
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the reality of it is, I think right about now we all can say
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that it has truly been an eye-opener and a door of
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opportunities. And what I do is I serve entrepreneurs by
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setting a platform for them to speak, promote their products and services,
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increase their leads, make new connections so they can get
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new clients. And how do we do that? We do that by setting these
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speaking opportunities, whether it's a workshop, whether it's a podcast
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interview, whether it's just speaking at an event conference, whether speaking
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in person or or virtual. We have been doing that for over a
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decade, setting platforms for entrepreneurs to speak, those who
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understand that speaking is an investment into their business. And we take
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pride in that. We make sure they look good, show up, we give them good
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content, we promote them all across social media, and we
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encourage them to do the same. Because, uh, if we're not there, as I
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always say, nobody sees us. So with that, that's what I do in, uh,
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in Unity in Service. And I have a social media team, and we
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have a good time promoting entrepreneurs and
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giving them more visibility on their
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brand. So I just want to take a step back because you had a couple
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of nuggets in there. So the first thing is, and I say this
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all the time, your clients can't find you if you don't show up.
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I mean, if you are afraid of them, you know, seeing what
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you look like, you know, hearing you speak, which makes
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speaking like one of the best ways to grow your business. So do you want
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to Talk about that a little bit. You know what you found about
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that? What I found about people who don't want to show up. I want to
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make sure you could take either side of the coin, how
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people who show up and speak do better than people who don't show
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up. So you can, you know, I think that the things, the things that
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keep people from not speaking are really more in their
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brains than they are for real, for the real
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clients. Yeah, yeah, we're programmed by society, and society has
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always said that public speaking is the nearest—
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people would rather die than to be public speaking. Sometimes something like that they
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say. That's the biggest fear is public speaking. People fear public speaking more than they
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do dying. That's how I say it. But you're right, if we
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don't show up— and I always believe that events allows me
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to speak to more than one person at one time. And I get people
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on LinkedIn per se, for instance, and they're texting me, sending
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me an in, in a DM telling me about what they do. And of course,
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because I have all these events and we've, we have at least 8 to 9
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events a year, and then I have clients that I've trained to host events.
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So even when you come to my event, you're gonna have other doors of opportunity
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open to be. And visibility is everything. If we are
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not there, nobody sees us. And people cannot support what they cannot
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see. So if we're not using social media, and I say that because many,
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many entrepreneurs do not like to use social media, what we have over
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the whole world is on social media on one platform or another for
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whatever reason, whatever reason it is. So my point is this: as an entrepreneur, I
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have to go where the people are. So this is why I'm so visible on
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social media and have been for years. And I feel my
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conferences with people flying in even as far as London because I was visible
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and we posted content about the conference. If you— again,
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if we're not there, nobody can support what they do not
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see. And we need to get over the fact that we're scared, we're afraid, we
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don't know what to say, because just like I'm talking to you now, I get
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on social media, all I got to do is do the same thing. Everything is
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a conversation. So you agree?
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I agree. And there are a couple of things. I think the
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biggest thing that I see as a mistake
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is that people do not focus on the one thing that
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they're trying. They keep trying to change what they're saying, which
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means the people who see them the first time don't recognize them the
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second time. And you never build that confidence in
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yourself and become that familiar with your material.
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So, you know, the more you do the same talk and, you know, that doesn't
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mean it's exactly the same. It can, you know, wiggle a little
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bit. But that gives you the confidence to speak. The other thing
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is, I think that a good speaker, the,
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the energy or essence that you bring for one-on-one that
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makes people like you is the same thing you're striving for when
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you leverage that and speak to a big
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group. And, and I made that mistake. I mean, I had a client actually tell
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me I was speaking someplace and she goes, I don't know who that person
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was. That's not the same person that I speak to every
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week. Right? Because I had put on my professional speaking
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thingy, you know? So talk about, talk
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about, well, talk about some of the successes you've had and some of the things
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that people have to overcome to be comfortable
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speaking. Well, I'm glad you asked that because I was listening to what you just
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said and I wanted to kind of tap into that. So you can't—
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that was perfect. Authenticity is very
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important. Mm-hmm. I cannot be you and you cannot be me. And God
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made us all uniquely and he already has our gifts laid out for
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us even before we was born. So what we— then that's why
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we as entrepreneurs, you and I both know when we talk about that
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term discovering our gifts, well, when we discover our gift, then
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that's when we can be our true authentic self. I can't do what you
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do better than you do what you do. Because you do you,
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you know, you can't do what I do. But so if we just
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understand that it's not about competition, it's not about who's the
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best, because whatever your gift is, you are the
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best. And you're the best because you say you're the best. So what we
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feed our mind is what we believe. And
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this is why it's important to build our confidence. And how do we build our
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confidence? We do that by constantly speaking over and over and over and over and
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over, whether it's a podcast Whether today I'm on this podcast, you think
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I want to come to this podcast today? Yeah. Yeah.
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Did I feel like coming today? No, I want to still be in bed. But
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guess what? How about that? Yeah, that makes two of
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us. But the thing, I think the thing, you know, like
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you said, I don't, I don't remember the word you use. The word
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I've been using is we're conditioned, programmed is the word you
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use. Right. We are programmed to kind of— I say
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that we are programmed and conditioned to be
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mediocre. People don't want people who have, you know, exciting
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ideas or who want to do things differently and that kind of
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stuff. And that's exactly what you bring
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to your talk and to your clients that make them want
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you. And like you said, I mean, I just want to reinforce These
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are things that you were born with. You had them your
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entire life. They showed up in school, they showed up with your
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family, and every single one of those places, people probably said to you, we
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don't do it that way, or for God's sakes, please sit still, or, you know,
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stop interrupting with those ideas, or stop asking questions,
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or whatever, you know, whatever it was. And I find that so
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interesting because that's what I talk about in my workshop all the time, is the
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gifts that you have, the unique powers that you have, that
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combination is you, but everybody's tried to either educate it
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or train it out of you, right?
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Yes. And, and I know what you're saying, uh, and I think it was,
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uh, Marianne Williamson said that there's nothing enlightened
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about shrinking so that other people won't feel insecure around
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you. And that phrase, when you made that statement about some people don't want you
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to shine— I'm just going to use the word shine or or be,
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be, you know, be, be energized. Absolutely don't want that.
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But let me say something about that. That's very true. We know that to
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be true. But what I want to tell my listening audience is, how do you
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get over that? How do you get over that is
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this: you don't want those people anyway. You don't need their seal of
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approval anyway. Because see, the reason they want to water you down is because they're
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not doing anything themselves. So you're making—
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they're feeling insecure on their own free will because of what they
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see you doing. They know they're capable of doing it, but they're not doing it.
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So now they want to water you down. Well, let me tell you how to
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fix that problem. When you, when you, when you network and you
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network intentionally, and when you're out there building relationships, whether it's
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online, in person, intentionally, you have to target your market. And
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we hear it all the time. I don't even want to be around mediocre people.
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I want to be around people like you said, Yvonne, they have the same
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energy of more. That I'm
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exerting. And I think when I say energy, I mean passion for your business. I'm
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not talking about being all loud like I am and all, you know, happy, and
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I'm just— this is just me. Yeah, I'm just me. No, I'm
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talking about that passion that comes with running your
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business. And the, the thing that I want to add to that
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is I think you're absolutely right. There are people who are threatened by
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you, um, you know, and you know, what you are capable
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of. But I think that maybe the more
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insidious is the ones that you got in childhood because
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your parents actually and your family actually did that to keep you safe
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because they loved you. Right. And, you know, the story that
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I jokingly tell, one of the biggest things that I had to overcome was
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the idea that I could— that failure was okay, that failure was
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actually a step towards success, a necessary step,
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Because my family was very much like, you don't do it unless
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you can succeed and be like a shining light, right? And the story
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that I tell is when I ran for student council, my mom said, don't do
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this. And I'm like, why? She goes, you might lose. And I go, Mom, there
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are 5 other people. There's an 80% chance I'm going to lose,
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right? She did that because she loved me and she didn't want my feelings to
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get hurt. Those are the ones I think sometimes that are a little bit harder
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to get over because we don't realize how deeply ingrained they are.
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But as an adult, you get a
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combination of both. You get those childhood things and you get those people. And
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I absolutely agree with you that you do not
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need to be the person to put yourself
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in situations where other people make you feel less. I think
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Marianne Williamson said something about don't let your— or was it Maya? And, you
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know, don't keep your light under a bushel basket. You
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know, and, and I believe that that's true. And I
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think when you can— tell me what you think of this, okay? So I think,
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I think too many people do not realize that
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their message is really going to
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help somebody and change your life. It's going to save them time, it's going to
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save them money, it's going to save their health, it's going to save
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their business, it's possibly going to save their relationships.
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That what you have to give is
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important. That's right. That's
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right. Yeah. And I think when you can— when you see that,
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that gives you the confidence to know, you know, sure, I may not hit
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it off with everybody in a, you know, in an audience, but if I
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can help at least one person, yeah, then I've done
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something. Yeah. And that's where we have to put our faith in to
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action because God called us to do. He gave us the gifts,
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and when we use the gifts to his glory and his honor, he will lead
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us and direct us. You know, um, it's just like if we make our
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kid a dress, you know, we made the dress, she may think
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the dress is designed backwards, but we know we made that dress, we know how
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that dress supposed to fit, and then when we turn it around, oh, okay, I
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see, see. So when we trust the process, we won't have to—
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we, we can get through all of that other stuff. Because I'm gonna tell you
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something, I'm glad— I love this topic. Everybody not
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gonna follow you anyway. Everybody not gonna follow me.
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It's enough people out there to go around for everybody. But
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I do want to own my territory, because if I don't own that
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little space he gave me, he gonna give it to
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you, and I'm gonna be 38 hot. So I'm going
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to hold my space so he don't give it to somebody else,
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and I'm gonna honor it. So whatever people he put in front of
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me— that's why I say we can't look at people, uh, you know, I've
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been trying to get 100 people on my platform since the pandemic. I think the
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most I had was 80 on a virtual platform, okay,
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that actually show up. I've had 100, 150 registrations, you know
14:28
how free events are, but they don't show up. So
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I— and I've been asking God for that for the longest. I— every— I work
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so hard every event to have have 100 people because we push, we push,
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we push. I use text message, I use Facebook Messenger, I
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use my phone, I pick up my 500-pound phone, I use my
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DM on LinkedIn, I use my— I'm on TikTok, I'm on—
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I got a team that push. And that has been my prayer for the
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last few years, and I never get that 100, but I
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get 150, 100. I've gotten 200 registrations
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before. Yes. So this year I'm gonna say that— this year I'm going in, it's
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a question you asked me, I guess I go ahead and tackle it now. What's
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special thing that has happened to me that was new? Can I answer
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that now? Yes, ma'am. That was a question
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you had asked me the other day, and I'm— I want
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to answer that now. What I did new and
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different— I'd always network with, with, with, with
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intention. I started putting it out on the platform. I'm looking for some co— uh,
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people who host events. I'm looking for entrepreneurs who host event
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hosts. That has a community because I want to
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collaborate. I threw it out there a few times. Guess what? Nobody bit
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the bullet because I network a lot, at least 4 or 5 times a week.
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These little 90 minutes here, 90 minutes there, you know, whatever. But
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guess what? It came to me in the most unexpected
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way on LinkedIn. This guy accused me of taking his
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platform on Meetup because they offered his
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platform because they needed a leader. I answered the response and it was
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a mistake. So he saw me on LinkedIn, he said, you
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hijacked my platform and I want it back. I'm like, what is
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he talking about? I ain't know what he talking about. I'm not even on Meetup,
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but I just saw it come through my email. I was like, I don't know
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who that was. Come to find out, he got it back and he texted me.
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He said, hey, I got it back. And I said, I didn't even know what
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you was talking about. Do you know me and that guy had a
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one-on-one and he and I have collaborated.
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We've met. He has a platform, Speakers Co-op. That's Eric,
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uh, Jeff Klein. You may know that name. Yes, Jeff Klein
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and I, we're combining our, our events on
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March 5th. Then here comes Phil the Connector.
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Yeah, these people have platforms, and these people,
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when they met with me one-on-one, they saw the vision and they
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said, let's do it. And this is separate, separate meetings. So all I'm saying is
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that's what's new that we're doing this year. On March
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20th, we're going to combine those platforms and communities.
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I'm going to the events now. I dropped a little affiliate link in. It's just,
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it's just, and it's a test. It's a test. I don't know them. They
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don't know me. They don't know my work ethic. I don't know theirs.
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But sometimes we have to step out on faith. And that goes back to what
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you were saying earlier, getting over that
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stigma or those misconceptions that our families have left
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us with. No matter how we got in the funk, they always
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told me it's up to me that I get out of it. How about
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that? Okay. I want to— before we run out of time, there are a couple
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of things that I want us to talk about again because I think they're
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important. I think the first thing that I want
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everybody to remember is that the best way to be
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seen is to speak. And there are a multitude
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of ways that you can speak. You don't necessarily have to start out
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on you know, a big event as a, you know, a featured speaker. But there's
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no reason why you can't, right, if you have a message.
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But you— but I think speaking starts when you first start to
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network. And, you know, one of the things that I found really interesting
18:13
was because I didn't really start networking until after
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the pandemic. I never really liked it. I, you
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know, but one of the things is when you show up regularly with the
18:24
same message, people in those groups. I mean,
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I find it so amazing sometimes when people will go, if you haven't talked to
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Yvonne, you need to talk to her. You know, that comes from nurturing
18:35
your relationships and being authentic.
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And you don't know who you— what you
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say that somebody will remember a year, 2 years,
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3 years from 3 years ago. And I think that— so the
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first way to show up is just, you know, go to networking
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things, that kind of thing. The next thing
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is, besides big events, what other
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ways, you know, for me, one of the things I suggest is that you make
19:05
your own stage, have office hours or something where you can show up once
19:08
a month and people know how to find you, right? And when you're
19:12
networking, you say, oh, I have office hours, come and ask questions or
19:17
whatever. Um, and I'm sure there are a lot more ways, something between having office
19:21
hours and having your own workshop and doing a big thing. What,
19:24
What suggestions have you got for that in-between stage, if
19:29
any? Yes, that's right. And I'm going to add in too,
19:34
also, we already know podcasts is definitely a
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speaking opportunity. Yeah, I was waiting. Yeah, we know that based on the
19:41
fact that we're here now. But I want to add also that every
19:44
time that we get a chance to speak, it's a speaking opportunity, which I'm agreeing
19:48
with you. So sometimes people don't count
19:52
certain things, but I want to throw in there magazines. When you
19:55
are in a magazine, a door of opportunity open,
19:59
take advantage of it because you have to talk about you,
20:03
what you do, and how you serve humanity. And
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sometimes that helps us if we don't have our story together, it helps us
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get it together. Anytime we put us on black, on black and white, put
20:15
it on paper, we are more clear. And I think I heard
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you say that at your workshop the other day, something about clarity. You got to
20:22
be clear, you know. And so the more we do
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anything like you're saying, for this public speaking, through networking,
20:29
definitely networking like you said, because most events
20:33
nowadays, virtual events, they're going to let you do a 60-second
20:37
infomercial, some 30 seconds that prepares you. That's
20:40
public speaking. My coach, Bill Walsh, Power Team USA, used to tell us all the
20:44
time back in 2017, He said anytime you do something about 100
20:48
times, he said you're an expert. Well, I done exceeded
20:52
that. And so I'm just saying, it's not just that being on a
20:55
platform public speaking, it's so many other ways that you are
20:59
publicly speaking. Even when you go live on a video, when I go live and
21:02
I'm out my car and I'm live, that's, that's
21:06
public speaking, you know.
21:10
So it's just so many ways to do public to get
21:14
your message out and get your face in the crowd like you're saying and look
21:17
the same wherever you go. That personal
21:21
profile should never change until— unless you change it one place, you need
21:25
to change it everywhere because you're right, you can, you can confuse the
21:29
people. So, so the thing that I'm going to say that I always say is
21:32
take some action, even if it's a small
21:36
step, because that action will lead to bigger actions. Because you take that
21:40
one step, you will become more confident. Opportunities
21:44
will open up for you and you will get better. And I think
21:47
that— yeah, yeah. And you're right, the more you speak it, the
21:51
better you sound, the more confident you feel, and the
21:55
better that you connect. You said something
21:59
that I really wanted to go back to, and now I can't remember what it
22:04
was. All right, so let's just do this just to kind
22:07
of recap all of this. You gotta show up, you
22:11
gotta speak. I know you talked about, you talked
22:14
about this very early about leveraging speaking to more than one,
22:18
and that's, that's really important. I think especially if you're
22:21
a solopreneur or you're just starting out, it is very hard to build a
22:25
business all by yourself. And so, and
22:29
so if when you collaborate with other people, whether it's affiliates
22:32
or you join other people's events and stuff like that, It will
22:36
help you grow your business so much faster
22:41
and it puts you in proximity of other experts.
22:44
It elevates the way that you come across by
22:48
the people that you associate with. I mean, do
22:52
you agree with me? Absolutely.
22:56
Absolutely. If you, you know, if you say, you
23:00
know, your, your audience knows you. So when I, when I promote
23:04
something, You know, I say I'm speaking, but I really want you to hear from
23:08
this person, this person, and this person, because that's going to
23:12
elevate me with the people that, you know, that I'm hanging out with. I'm
23:15
introducing my audience to new people so they can get new
23:19
ideas and, and, and get clearer on what they're doing. So just
23:23
real fast, before we run out of time, I had said to you I was
23:25
going to ask you 3 things that you think are important for people to
23:29
do. To help grow their business. And we're talking about visibility and speaking.
23:33
So whatever 3 things you think you want
23:37
people to take away. Actually, we've covered it
23:41
all. We have. We covered some great territory, you know, and I love it. I
23:44
love it. And so if I could just say everything that we covered, I'm going
23:48
to sum it up in 3 words, like you said, 3 things,
23:52
and it's going to cover everything that we've talked about. My
23:56
3 things is going to be this: get
24:00
up, suit up, and start showing
24:03
up. Okay, that's it, that's it. There's nothing else
24:07
to do. You already said it, you got to be on other people's
24:10
platforms. Doors of opportunity open when you go, go to these events because you're going
24:13
to get a chance to have your voice heard. When your voice is heard, people
24:16
see your face, they can put a name with a face. We've already covered it
24:20
all, so the only thing left for anybody that's stuck to
24:24
do is get up, suit up, and start showing up.
24:28
And start— and we want you to start on March 20th.
24:32
Okay, so let me ask you this, um, did you bring a gift for
24:36
us? Oh, absolutely, absolutely. Tell us about that because we definitely want
24:40
to get that. Okay, again, back to
24:44
March 20th. That's— this will be our second of 8 events for the year,
24:47
and we're going to be giving— having an event where we're bringing
24:51
4 strategic partners who have platforms. We're all coming together
24:55
and we're going to post that event together so that we can give our
24:59
entrepreneurs, our attendees, our speakers a bigger pool of
25:03
people so that we can make a bigger impact, you know. So this is
25:06
what we're doing. This is what our goal is. All of us have speaking
25:10
platforms basically, or have some type of, uh, a product
25:14
or service that will get you even more visibility. All of our
25:17
attendees will receive, as well as our speakers, a copy of the
25:21
actual email list of attendees if and when— if
25:25
they attend the event. So nothing for nothing leaves nothing. This is
25:28
a free event. Only way people get those bonuses, they're going to get
25:32
a copy of the replay. It's not an upsell replay. They'll just get
25:36
the replay because we want them to go back and look and hear those messages.
25:39
And definitely our speakers get everything, and all of this content, our
25:43
content They also receive a copy of the chat that has— that's going to have
25:47
at least 20 or more leads in it. Um, so we just want to
25:50
set everybody up as a win-win. And when we
25:54
collaborate, any of us, even you by yourself or me, when we host
25:58
these events like you hosted the other day, we always,
26:02
always are raising the value for those attendees who get up sooner and
26:06
attend the events. So that's what we're doing on May 20th. And if they want
26:12
to get a— wait, wait, wait, wait, did you say May or March? March. Did
26:15
I say May? Yeah, March 20th. If they— I'm— thank you for
26:19
catching that. If they get— look at that link below my video right here,
26:23
right here, the link right there below my video,
26:28
impactspeakers2026.eventbrite.com. That will take you to Eventbrite, book your seat, and come
26:32
on, y'all, let's shake up the house on May 20th from
26:36
11:45 You, you talk about me confusing you.
26:40
It's March 20th, right? Because you said May
26:44
again. And the only reason I, I want to correct you is because it's coming
26:48
up soon from when we are recording this. So I'm going to
26:51
put that in the Sunday Scoop so people will be able to see it that
26:55
don't see the podcast. And also, will you give us a link so
26:59
people can get to your website in case they can't make that event?
27:02
And, you know, or they get to it after the, after
27:06
the March 20th. My
27:10
website, you can give it to me afterwards because I'll put it in the notes.
27:13
But I just want to make— I just want people who may hear this, you
27:16
know, 2 months from now to know that there is a way to get a
27:18
hold of you anyway. Oh, absolutely. Absolutely.
27:22
Yeah, absolutely. All of my website pages have a calendar
27:26
link on it and they can go on the web page, they can They can
27:29
look at the speaking opportunities there. They can look at our past conference, that
27:33
in-person conference we had this past year in 2025. And
27:37
they can also select to be in the speaker
27:40
program that we offer them as well, so they can speak consistently for
27:44
the remainder of the year. Because consistency is
27:49
important. Very. All right, I got to do the ad. So for
27:52
all of you that are here, thank you. And I wish you would take another
27:55
step and subscribe, share, and engage on social media about
27:59
the podcast. You know, the reason that I did this was to help
28:02
you supercharge your business through connection and connect you with people
28:06
that maybe are not in your world right now. It's my way of giving back
28:09
to the community, and I hope it's also going to help
28:13
you to fuel your quest for growth and impact. And I hope you'll
28:17
continue to join me with the One Small Change and embark on
28:20
this journey, because we all want to help people with
28:24
monumental transformations. You can also listen to the first and
28:27
my individual podcasts that are sprinkled in there. And before
28:31
we leave, Patricia, I want you to reiterate as
28:35
your last words your 3 things.
28:38
My 3 things for success is to
28:42
get up, suit up,
28:46
and show up. OK. So that's easy
28:50
to remember. Everybody remember that and make that your marching
28:55
orders. This has been fantastic. And as always, we always run out of
28:59
time with our guests. I just want to say this as we end
29:02
up. Remember, the change is simple, but it's not always easy. It
29:06
requires courage, resilience, and a willingness to step outside your comfort
29:10
zone. If you're not feeling a little bit nervous, at least for me, if I
29:13
don't feel a little nervous, it means I don't really care. So I'm
29:17
just, you know, coming in on automatic. So don't
29:21
feel bad if you feel a little uneasy. Step out of your comfort
29:25
zone and continue to Join me on the one small change. And
29:28
until next time, stay very, very, very curious. Thank
29:32
you, Patricia.