Latest / Suze Orman's Women & Money (And Everyone Smart Enough To Listen) / How To Know When It's Time To Sell

Transcript

How To Know When It's Time To Sell · Suze Orman's Women & Money (And Everyone Smart Enough To Listen)

• 0:08
  Suze: June 21st, 2026. Welcome everybody to the Women and Money podcast,
• 0:14
  Suze: as well as everybody smart enough to listen. Suze O
• 0:18
  Suze: here and today is Suze School.
• 0:21
  Suze: And all I can do is give you advanced warning
• 0:23
  Suze: and tell you. you best take out your Suze notebooks
• 0:27
  Suze: because I'm going to be talking about a lot of
• 0:29
  Suze: symbols for ETFs, two individual stocks that I like for
• 0:34
  Suze: dividends that you've never heard me talk about before and
• 0:38
  Suze: all those kinds of things. Next, however, and most important.
• 0:44
  Suze: Today is Father's Day. So seriously, everybody, happy, happy Father's
• 0:52
  Suze: Day to all you incredible fathers out there. I just
• 0:57
  Suze: have to say this, um, it always makes me a
• 1:00
  Suze: little sad around this time because today, June 21st.
• 1:08
  Suze: Many years ago, 1981 to be exact, my father died
• 1:15
  Suze: and he was 71 years of age, and my only
• 1:19
  Suze: regret that I have in my entire life,
• 1:23
  Suze: is that he never got to see my success. He
• 1:28
  Suze: died a man thinking he was a failure. Who was
• 1:31
  Suze: going to take care of his wife? Who was going
• 1:33
  Suze: to take care of his daughter? And here we go,
• 1:38
  Suze: but
• 1:39
  Suze: obviously he did a great job because look at me now,
• 1:43
  Suze: but Daddy, I hope you're doing great wherever you are,
• 1:47
  Suze: and I just want to thank you, thank you, thank
• 1:49
  Suze: you for all the lessons, life lessons, invaluable life lessons
• 1:56
  Suze: that you taught me. So happy Father's Day, everybody.
• 2:01
  Suze: Also, today is the very last day, everyone, that you
• 2:08
  Suze: can get the Must-Have Documents for $99. Starting tomorrow they
• 2:15
  Suze: go up to $153. Now I have to tell you,
• 2:20
  Suze: even at $153 seriously, for $2,500 worth of the state
• 2:28
  Suze: of the art documents,
• 2:30
  Suze: that you can revise and revise and revise as many
• 2:33
  Suze: times as you want for free. All updates are free.
• 2:37
  Suze: You can share it with your family members and those
• 2:40
  Suze: that you know need the must-have documents, because listen to me,
• 2:45
  Suze: it just takes one person to step forward and then
• 2:49
  Suze: share it with others, and then you get afraid and
• 2:51
  Suze: you go, but they'll know my information. No, they won't.
• 2:54
  Suze: You get an activation code when you purchase this.
• 2:58
  Suze: You then open it up, you create your own account
• 3:01
  Suze: with a password and everything, and if you just give
• 3:04
  Suze: that activation code to your mother, your sister, your kid,
• 3:08
  Suze: I don't care.
• 3:10
  Suze: Then they download that. They then get to create their
• 3:14
  Suze: own must-have documents with their own passcode so none of
• 3:17
  Suze: you can see each other's information. And by the way,
• 3:22
  Suze: this might make a fabulous gift for Father's Day. To
• 3:27
  Suze: get it, go to musthavedocs.com. Just that simple. One last thing,
• 3:34
  Suze: and then I'll start here, is that tomorrow, the 22nd.
• 3:39
  Suze: I'm going to be doing a podcast with Doctor Mindy Pelz.
• 3:43
  Suze: Do you not know her? You need to know her.
• 3:46
  Suze: She's so incredible, I can't even stand it. So, anyway,
• 3:51
  Suze: if you wanna watch it, listen to it, go to youtube.com/
• 3:57
  Suze: at Doctor Mindy Pelz, P E L Z. That is
• 4:02
  Suze: what you should do, and you can watch.
• 4:05
  Suze: I'm sure it will be fabulous. She is fabulous, even
• 4:09
  Suze: if you don't want to see me on her podcast,
• 4:11
  Suze: on her YouTube channel, cause she's really on YouTube, everybody.
• 4:15
  Suze: You should just watch her, especially as older women, what
• 4:19
  Suze: happens to our bodies. Nobody, in my opinion, is better
• 4:23
  Suze: than her. All right, everybody, are you ready to go
• 4:26
  Suze: to Suze School? Get out those notebooks, like I said,
• 4:30
  Suze: here we go.
• 4:32
  Suze: Now this is what I want you to all understand.
• 4:35
  Suze: A healthy market is not one, in my opinion, where
• 4:39
  Suze: only seven big technology stocks are holding everything up. That's
• 4:45
  Suze: not healthy. A healthy market is when value stocks, small
• 4:52
  Suze: company stocks, industrials, transportation stocks, real estate, banks, utilities, and
• 4:59
  Suze: even consumer stocks,
• 5:01
  Suze: start to wake up and guess what? That is exactly
• 5:07
  Suze: what we are seeing right now. However, one reason that
• 5:12
  Suze: these things right now are starting to change is because
• 5:15
  Suze: oil started to come down. Crude oil really still looks weak,
• 5:22
  Suze: and if oil keeps coming down,
• 5:24
  Suze: that can be very good for all of you, by
• 5:27
  Suze: the way, and for the market. Why? Obviously lower oil
• 5:32
  Suze: can mean lower gasoline prices, less inflation pressure, lower interest rates,
• 5:38
  Suze: lower volatility, and more money in your pocket. Now I
• 5:42
  Suze: don't know when that's really going to happen.
• 5:44
  Suze: I don't know how soon, even if they open up everything,
• 5:48
  Suze: oil's really gonna start to flow and the problem will
• 5:50
  Suze: be solved, but let's just assume that we're on that
• 5:55
  Suze: track for now.
• 5:57
  Suze: So when oil comes down, however, I don't want you
• 6:00
  Suze: to just think, well, I'm gonna pay lower at the pump.
• 6:04
  Suze: I need you to think bigger than that, cause lower
• 6:07
  Suze: oil can help consumers, it can help stocks, it can
• 6:11
  Suze: help bonds, it can help real estate, it can help utilities,
• 6:14
  Suze: it can help the whole mood of the market.
• 6:18
  Suze: Now, in the past, you know, I've said to you,
• 6:21
  Suze: I like the Standard and Poor's 500 ETF, the VTI ETF,
• 6:26
  Suze: VOO ETF. I like all those, but do you remember
• 6:30
  Suze: a long time ago,
• 6:32
  Suze: I actually said to you, I also want you to
• 6:35
  Suze: start looking at the ETF with the symbol RSP, and
• 6:41
  Suze: this is the equal weighted Standard and Poor's 500 index ETF.
• 6:47
  Suze: And that means that every stock gets treated more equally
• 6:51
  Suze: instead of the biggest companies dominating the whole index like
• 6:55
  Suze: with SPY or VOO. Big difference. Now, in the past,
• 7:01
  Suze: obviously SPY has outperformed RSP, but if you were to
• 7:08
  Suze: look at it so far this year, 2026, the RSP
• 7:14
  Suze: is up 9 to 10%.
• 7:17
  Suze: Versus 8 to 9% for SPY. Why is the RSP
• 7:24
  Suze: possibly doing better than spiders? It's because investing is starting
• 7:30
  Suze: to broaden out. Value happens to be doing better than
• 7:35
  Suze: growth stocks right now. So given that that's true, are
• 7:39
  Suze: you invested in value at all?
• 7:43
  Suze: Are you invested in large cap or small cap? What
• 7:47
  Suze: are you doing now? I get it. You hear AI,
• 7:50
  Suze: you hear NVIDIA, you hear tech, and you want to
• 7:54
  Suze: put everything in there. You hear SpaceX.
• 7:58
  Suze: And that's all you want to do. Now, let me
• 8:00
  Suze: just comment for a second on SpaceX, everybody. Listen, it's
• 8:05
  Suze: gone up, it will come down. You have to be
• 8:10
  Suze: careful here. I've told you that. There's nothing stopping it
• 8:15
  Suze: from going below the 135 price that it came out at.
• 8:19
  Suze: And what concerns me,
• 8:22
  Suze: is this thousands of people have SpaceX where their shares
• 8:28
  Suze: are absolutely locked up and they cannot be sold for
• 8:33
  Suze: three months, six months. There's all these rules out there,
• 8:36
  Suze: a lot of shares of stock, employees that own the stock,
• 8:41
  Suze: and when that stock comes out of the restricted phase,
• 8:45
  Suze: most of those people are going to be
• 8:47
  Suze: selling in my opinion. And then what happens to the
• 8:50
  Suze: price of SpaceX. So stop thinking that you missed out
• 8:55
  Suze: on something. Stop having this thing where you have to
• 8:59
  Suze: get in the day something comes out. And by the way,
• 9:03
  Suze: I just have to say that the same mistake could
• 9:06
  Suze: have been made with Fitz, F I T Z. You
• 9:09
  Suze: bought Fitz's Keith Fitz-Gerald's ETF thinking
• 9:13
  Suze: it's like a stock that's gonna come out, it's gonna
• 9:16
  Suze: go up right away. No.
• 9:20
  Suze: FITZ ETF is for long term, because it just came out,
• 9:25
  Suze: it's gonna need a lot of time for the dividends
• 9:28
  Suze: to start paying, for things to get reinvested, for these
• 9:32
  Suze: markets to straighten themselves out. So, a lot of you
• 9:35
  Suze: are like, what do I do right now? It's down 5%
• 9:38
  Suze: from where it came out. What did I tell all
• 9:42
  Suze: of you? Little by little.
• 9:46
  Suze: I didn't tell you to keep a lot of money
• 9:49
  Suze: in there, that all of a sudden it's gonna make
• 9:50
  Suze: you a lot of money. So many of you have
• 9:53
  Suze: gotten into the bad habit of...
• 9:57
  Suze: The stock went up, the stock went up, this is
• 9:59
  Suze: going up, my money's going up, and then all of
• 10:02
  Suze: a sudden you get into something, and it goes down,
• 10:05
  Suze: and you don't get it, so now you're totally confused.
• 10:09
  Suze: You have to be very clear as to why you
• 10:12
  Suze: invest in something, and why you do not.
• 10:16
  Suze: So, if it makes you nervous, don't invest in it.
• 10:20
  Suze: I don't care what it is, but it's something that
• 10:24
  Suze: will need time, especially the FITZ ETF. It's going to
• 10:28
  Suze: need significant time now. Maybe you wait and you watch
• 10:33
  Suze: to see what it does before you put any more
• 10:35
  Suze: money in it, or you decide, all right, I'm gonna
• 10:37
  Suze: put $50 a month into it, or $100 but no
• 10:42
  Suze: big amounts of money.
• 10:43
  Suze: Just let these markets work themselves out, all right. Just
• 10:48
  Suze: that simple. Now I know a lot of you want
• 10:53
  Suze: to know, are all the ETFs and individual stocks in
• 10:57
  Suze: the past something that I still believe in, or should
• 11:01
  Suze: we sell, or what should we do? Here's why I
• 11:03
  Suze: cannot answer that question. I don't know when you bought them.
• 11:09
  Suze: If you bought the majority of ETFs and individual stocks
• 11:13
  Suze: that I mentioned on this podcast when they first came out,
• 11:18
  Suze: you are up significantly.
• 11:21
  Suze: But if you listened to this podcast, after they had
• 11:25
  Suze: already gone up significantly, and now they're down,
• 11:30
  Suze: I don't know where you are on the spectrum. So
• 11:33
  Suze: if in fact you bought them when I originally talked
• 11:37
  Suze: about them, then you probably have a serious gain. Now
• 11:41
  Suze: the question becomes, do you want to take that gain
• 11:45
  Suze: off the table? Do you have losses that you can
• 11:48
  Suze: offset it with? Does it still make you feel secure,
• 11:52
  Suze: or are you afraid if you own any stock, any ETF?
• 11:58
  Suze: And now it's making you watch it every day, you
• 12:01
  Suze: don't know what to do with it. Here are the
• 12:04
  Suze: two questions you need to ask yourself to help you
• 12:08
  Suze: make those decisions, 'cause I can't make them for you.
• 12:12
  Suze: Let's say you own XYZ, whatever that may be, a stock,
• 12:16
  Suze: an ETF, and it is at a certain price right now.
• 12:22
  Suze: If you hadn't purchased XYZ and all the money that
• 12:27
  Suze: was in XYZ was in cash rather than the ETF
• 12:32
  Suze: or stock, the question is this would you buy it today?
• 12:39
  Suze: If the answer to that is no, well, guess what,
• 12:42
  Suze: you best sell it. If you wouldn't buy more today
• 12:45
  Suze: that says you have lost faith in it, you should
• 12:48
  Suze: sell it.
• 12:50
  Suze: If you say, yes, I would buy more, then you
• 12:54
  Suze: keep it just that simple.
• 12:58
  Suze: Ask yourself those two questions. However, if you say I
• 13:04
  Suze: don't know what I would do, then sell half.
• 13:07
  Suze: Take some money off the table, or if you have
• 13:10
  Suze: a loss in it. All right, take your loss.
• 13:14
  Suze: And then somehow, eventually you'll be able to offset that
• 13:18
  Suze: loss with some gains. But don't go crazy. Don't write
• 13:23
  Suze: into me and say, should I sell it? Should I
• 13:26
  Suze: do this? I don't know what you should do, cause
• 13:29
  Suze: I don't know when you bought it, I don't know
• 13:31
  Suze: what your tax situation is, I don't know if it's
• 13:34
  Suze: in a retirement account. If not, that's not my job.
• 13:38
  Suze: My job is to educate you so that you can
• 13:42
  Suze: be exposed to things that I like.
• 13:45
  Suze: You decide, do you want to buy it or not.
• 13:48
  Suze: You decide, do you want to sell it or not.
• 13:52
  Suze: There is no right or wrong. I can't predict the future.
• 13:56
  Suze: I don't know what's going to happen. Anything can happen
• 14:00
  Suze: at any time that will make these markets crash. So
• 14:04
  Suze: you have to know your age, your situation, and make
• 14:08
  Suze: those decisions yourself. You got that, everybody.
• 14:13
  Suze: So what I want to do now, however, is give
• 14:17
  Suze: you a list of exchange traded funds just so you
• 14:23
  Suze: know their category, and maybe if you want to invest
• 14:27
  Suze: in any of them, you can look at them and say, OK,
• 14:31
  Suze: I'm going to do that.
• 14:33
  Suze: So, are you ready now? I told you that value
• 14:37
  Suze: stocks have been doing better than growth stocks. So for value,
• 14:43
  Suze: you could look at the ETF VTV or IVE. I
• 14:50
  Suze: am not going to give you their names. I'm just
• 14:52
  Suze: giving you their symbols. However, if all you want is
• 14:56
  Suze: growth stocks, that's all you want, then the symbol is
• 15:01
  Suze: VUG or IVW.
• 15:07
  Suze: Small cap stocks which have been doing incredible by the way,
• 15:11
  Suze: the Russell 2000 index can be represented by IWM, the
• 15:17
  Suze: symbol IWM or VTWO. Write them down.
• 15:25
  Suze: And listen, when small caps are doing really well, it's
• 15:31
  Suze: a good sign because it tells me that investors are
• 15:36
  Suze: starting to take on more risks far beyond the giant names,
• 15:40
  Suze: and that's good. If you want big tech exposure, and
• 15:45
  Suze: that's all you want,
• 15:47
  Suze: then there's the ETF QQQ. If all you want are semiconductors,
• 15:54
  Suze: then there's my favorite, as you know, SMH, or there's
• 15:59
  Suze: another one, SOXX. If all you want are those magnificent
• 16:04
  Suze: seven stocks, that's all you want. Do you remember what
• 16:08
  Suze: they are?
• 16:09
  Suze: Think about it, but anyway, then there is MAGS or
• 16:15
  Suze: you could use MGK for large cap growth exposure in
• 16:22
  Suze: that area.
• 16:24
  Suze: But here's where many of you are making a mistake, OK?
• 16:28
  Suze: You hear AI, you hear NVIDIA, you hear tech, and
• 16:32
  Suze: you want to put everything in there, and I am
• 16:34
  Suze: telling you, do not do that. That is not investing,
• 16:39
  Suze: that is chasing. All of you are chasing SpaceX right now.
• 16:44
  Suze: I am telling you, stop chasing it.
• 16:47
  Suze: Because the real story, really, is so much bigger than that,
• 16:52
  Suze: I can't even tell you. Industrials are strong, machinery is strong,
• 16:59
  Suze: you know, companies that are tied to infrastructure, equipment manufacturing,
• 17:03
  Suze: the data centers, they're all, and even AI build out,
• 17:08
  Suze: they're strong. So if you're looking for just industrials, you
• 17:12
  Suze: could look at XLI,
• 17:15
  Suze: or symbol VIS. Let's say you are interested in energy.
• 17:21
  Suze: Not that I would be right now, but let's just
• 17:22
  Suze: say you were. Then the energy ETF is XLE. Maybe
• 17:29
  Suze: you want, let's just say, oil and gas exploration.
• 17:34
  Suze: The ETF is XOP. Crude oil just by itself is USO.
• 17:42
  Suze: And by the way, if you wanted to just buy gasoline,
• 17:45
  Suze: it's UGA. But remember this, that if the point is
• 17:51
  Suze: that oil may go lower.
• 17:54
  Suze: Then I don't want you to buy oil. Look at
• 17:57
  Suze: what benefits from oil. That's what I want you to see.
• 18:02
  Suze: What benefits from lower oil.
• 18:05
  Suze: What is that? Real estate investment trusts or REITs, and
• 18:10
  Suze: they've been really strong. So for a general REIT, you
• 18:15
  Suze: can look at VNQ or XLRE. Now I know that
• 18:21
  Suze: I still like CTRE Care Trust as an REIT as
• 18:26
  Suze: well as Fitz likes it, but just something for you
• 18:29
  Suze: to think about. Now, I have mentioned these in the past,
• 18:35
  Suze: but I'm still sticking by them. Financials have been mixed.
• 18:39
  Suze: Remember I said a while ago to look at some
• 18:42
  Suze: bank stocks, but they have shown some strength now. So financials,
• 18:48
  Suze: the ETF is XLF or for banks there is KBE
• 18:55
  Suze: or KRE. I recommended both of those a while ago.
• 19:00
  Suze: I also recommended utilities for you. Now I get that
• 19:05
  Suze: they are boring, but boring can make you money. So
• 19:09
  Suze: for utilities, I told you I liked XLU. Why might
• 19:14
  Suze: utilities work again? Because if interest rates come down, and
• 19:19
  Suze: I'm not saying they're going to right now, but if
• 19:22
  Suze: they do, then utilities can become more attractive. Also, they
• 19:28
  Suze: tend to be more defensive.
• 19:30
  Suze: So do not just dismiss them because they're not exciting.
• 19:34
  Suze: Now I've talked to you about consumer things in the past,
• 19:39
  Suze: and I admit that consumer stocks and ETFs, they have
• 19:42
  Suze: had a rough time because of higher interest rates as
• 19:46
  Suze: well as higher energy prices. But if rates ease and
• 19:50
  Suze: oils come down.
• 19:52
  Suze: Then consumers may get relief. For consumer discretionary stocks, stocks
• 19:59
  Suze: where consumers don't have to buy, it's at their discretion.
• 20:03
  Suze: The ETF is XLY. For retail, there is XRT. For
• 20:12
  Suze: home builders, there is XHB or ITB.
• 20:20
  Suze: For transportation, and by the way, it's been very strong lately,
• 20:24
  Suze: there is IYT.
• 20:28
  Suze: Now I still don't have a problem with gold and silver.
• 20:33
  Suze: I know Fitzy doesn't like it. Fine, but I do
• 20:37
  Suze: still believe that they can play a role as long
• 20:41
  Suze: term diversifiers. I just do, and I stated that on
• 20:44
  Suze: the webinar. I don't have a problem with you having
• 20:47
  Suze: money
• 20:48
  Suze: in it. Small amounts, and they can be represented by
• 20:52
  Suze: what the ETF for gold, GLD, or IAU and if
• 20:58
  Suze: you want silver, OK, ETF is SLV but I want
• 21:04
  Suze: you to be very clear here.
• 21:06
  Suze: This isn't where I want you to go out and
• 21:09
  Suze: buy 25 different ETFs. That would be absolutely ridiculous. That
• 21:14
  Suze: would be such garbage. It's just nuts. But I want
• 21:18
  Suze: you to at least know that these are the ETFs
• 21:22
  Suze: that represent every area in the market, especially if you
• 21:27
  Suze: see that one area may be taking off, and you
• 21:30
  Suze: want more exposure in just that area rather than across
• 21:34
  Suze: the board.
• 21:35
  Suze: Now you know, however, I'm still going to tell you
• 21:40
  Suze: that if you own a broad-based index fund like VOO, SPY, VTI,
• 21:48
  Suze: or really RSP, I am telling you, I still think
• 21:54
  Suze: in the long run you will be just fine, OK.
• 21:59
  Suze: So, obviously, you can buy individual stocks besides those. I
• 22:05
  Suze: don't have a problem with that, but you have to
• 22:08
  Suze: know with individual stocks that you have to watch them,
• 22:13
  Suze: you have to know when to buy them, when to
• 22:15
  Suze: sell them. You really have to think about this. Now,
• 22:19
  Suze: I just want to talk about dividends for a second here.
• 22:22
  Suze: As you know, for a long time, I've been telling
• 22:26
  Suze: all of you, hey,
• 22:28
  Suze: I'd be investing in dividend stocks and dividend ETFs, so
• 22:32
  Suze: that even if these markets did go down, I was
• 22:36
  Suze: being paid to wait. Do you remember me saying that?
• 22:40
  Suze: And have you done that?
• 22:42
  Suze: Maybe you have, maybe you haven't, but a lot of
• 22:46
  Suze: my money seriously is in individual dividend paying stocks, equity, income, stocks,
• 22:55
  Suze: things like that. If I was going to do ETFs,
• 22:58
  Suze: these are my recommendations, nobody else's, all right. My number
• 23:03
  Suze: one would be the Schwab US dividend equity ETF, symbol is SCHD.
• 23:10
  Suze: And it pays approximately anywhere about, I'd say 3.5% right now. So,
• 23:15
  Suze: it's got a really great long term record. My next one,
• 23:21
  Suze: by the way, would be the iShares Core Dividend Growth
• 23:26
  Suze: ETF symbol is DGRO. The income on that is only
• 23:32
  Suze: about 2%.
• 23:34
  Suze: But it does focus on companies that grow dividends, and
• 23:37
  Suze: it has a lot broader diversification, and it does have
• 23:41
  Suze: more technology exposure, 'cause I told you, didn't I, that
• 23:46
  Suze: besides dividend income, I want it to grow as well.
• 23:51
  Suze: The next really would be the Vanguard Dividend Appreciation ETF.
• 23:56
  Suze: Dividend is only 1.7% OK, but it does give you
• 24:01
  Suze: exposure to companies that have this like long history of
• 24:05
  Suze: raising dividends, so it's more growth oriented than income oriented.
• 24:11
  Suze: I also really like the Vanguard High Dividend yield ETF
• 24:16
  Suze: symbol VYM.
• 24:18
  Suze: Again, only gives about 2.2%, up to maybe 2.5% somewhere
• 24:24
  Suze: in there, but it's like this broad basket of these
• 24:27
  Suze: like hundreds of companies that are dividend paying companies that
• 24:32
  Suze: are good companies. And then, again, if you're looking for
• 24:36
  Suze: more growth than dividends, I believe it or not, like
• 24:40
  Suze: the Wisdom Tree US Quality Dividend Growth Fund.
• 24:44
  Suze: Symbol DGRW, gives 1.3%. It's higher than Vannguard or Schwab
• 24:51
  Suze: in terms of their expense ratio, so that's up to you.
• 24:54
  Suze: You don't need to get this one. They emphasize earnings
• 24:57
  Suze: growth and dividend growth altogether. So, those would be my
• 25:03
  Suze: favorite ones. Again, the four top would be SCHD, DGRO, VIG,
• 25:11
  Suze: and VYM. Now...
• 25:15
  Suze: If I was thinking of looking at individual stocks that
• 25:20
  Suze: paid a nice dividend, and that I thought offered me growth,
• 25:25
  Suze: we're in good areas and everything like that, let me
• 25:29
  Suze: tell you about two investments that may deserve your attention
• 25:34
  Suze: right now. They have my attention, just so you know.
• 25:38
  Suze: First one is symbol BEN, B-E-N.
• 25:42
  Suze: And believe it or not, BEN is Franklin Resources. That's
• 25:47
  Suze: what it stands for, and their parent company is Franklin Templeton. Now,
• 25:52
  Suze: it's not an ETF, not a mutual fund, it is
• 25:55
  Suze: a stock, and the stock is currently trading right around
• 25:59
  Suze: $33 per share, and it pays an annual dividend of
• 26:04
  Suze: approximately $1.28 so that gives you a yield of about 4%. Now,
• 26:10
  Suze: why do I like it?
• 26:11
  Suze: I like that BEN is a money management company. All right,
• 26:16
  Suze: listen closely. It manages roughly 1.7 trillion in assets across
• 26:23
  Suze: mutual funds, ETFs, private markets, fixed income, and wealth management.
• 26:29
  Suze: I want you to think about that. So as investors
• 26:33
  Suze: put money to work,
• 26:36
  Suze: then Franklin Templeton earns fees on those assets, right? Yes.
• 26:41
  Suze: And as markets grow, assets can grow. So as more
• 26:46
  Suze: investors like seek these dividend strategies and active management because
• 26:50
  Suze: they want people to handle their money and alternative investments,
• 26:56
  Suze: Franklin has the opportunity to benefit here.
• 27:00
  Suze: So for years, investors have ignored companies like this, because
• 27:04
  Suze: everybody was, what do you think everybody was doing? They
• 27:07
  Suze: were chasing technology, but markets don't stay that narrow forever,
• 27:13
  Suze: and eventually leadership broadens, and that is what is starting
• 27:17
  Suze: to happen. So, BEN is not a momentum story, meaning
• 27:20
  Suze: that's not where everybody is starting to go and put
• 27:23
  Suze: their money. It's a dividend story.
• 27:27
  Suze: It's a value story. It's a turnaround story, and while
• 27:32
  Suze: you wait to see if that turnaround continues, OK, what
• 27:36
  Suze: are you doing? You're collecting roughly a 4% dividend yield.
• 27:43
  Suze: So, I like that one a lot. And am I
• 27:46
  Suze: going to add it to my portfolio? Most likely. Next,
• 27:51
  Suze: there's a stock with the symbol PLD. Now...
• 27:57
  Suze: PLD is a company by the name of Prologis, P
• 28:03
  Suze: R O L O G I S, and it's currently
• 28:07
  Suze: trading about $141 a share. It pays an annual dividend
• 28:14
  Suze: of approximately $4.28 a share, which gives you a yield
• 28:19
  Suze: of about 3%. Now, why do I like them?
• 28:24
  Suze: I like them because they're one of the largest owners
• 28:27
  Suze: of logistics and warehouse real estate in the world. So, really, everybody,
• 28:33
  Suze: this is where modern commerce lives. Think about this, when
• 28:37
  Suze: you order something online,
• 28:39
  Suze: maybe when a retailer ships merchandise, when a delivery company
• 28:43
  Suze: moves product across the country, chances are those goods pass
• 28:48
  Suze: through facilities owned by Prologis. Amazon needs warehouses. Retailers need warehouses.
• 28:57
  Suze: Manufacturers need warehouses. Delivery companies need warehouses, and Prologis owns
• 29:04
  Suze: many of the best ones in the world.
• 29:07
  Suze: So what I like about PLD is that it isn't
• 29:10
  Suze: dependent on the next hot technology trend. It owns infrastructure
• 29:15
  Suze: that business needs every single day, that creates cash flow,
• 29:20
  Suze: that supports dividend growth, and that provides exposure to one
• 29:25
  Suze: of the most important parts of the global economy, if
• 29:29
  Suze: you ask me, the movement of goods. So what's the
• 29:32
  Suze: takeaway here?
• 29:35
  Suze: BEN gives you exposure to financial services, asset management, income,
• 29:40
  Suze: and really a potential turnaround story. PLD gives you exposure
• 29:46
  Suze: to logistics, industrial real estate, global commerce, and long term infrastructure.
• 29:53
  Suze: Neither one of these really is gonna make you rich overnight,
• 29:56
  Suze: I promise you that, but I don't want investments that
• 30:00
  Suze: promise to make you rich overnight.
• 30:02
  Suze: I don't want it. I want you to own investments
• 30:05
  Suze: built on real business, real assets, real cash flow, and
• 30:10
  Suze: real dividends. It's just that simple because in my opinion,
• 30:17
  Suze: that's really how wealth is really built. So, bottom line here,
• 30:23
  Suze: if this market continues to broaden out beyond a handful
• 30:27
  Suze: of technology stocks,
• 30:29
  Suze: if investors place a greater value on income, dividends, and
• 30:35
  Suze: durable businesses...
• 30:37
  Suze: Then companies like BEN and PLD could be positioned to benefit,
• 30:43
  Suze: and that's why I think you should look at them. So,
• 30:47
  Suze: there we go. All right, that's everything. Now, remember, last
• 30:55
  Suze: day today, to get the must-have documents, and tomorrow, do
• 31:00
  Suze: not forget to listen to me on Doctor Mindy's YouTube.
• 31:06
  Suze: I can't wait to see it. I love her like
• 31:08
  Suze: I told you again.
• 31:10
  Suze: Go to youtube.com/ at Doctor Mindy Pelz. That's P E
• 31:17
  Suze: L Z, and let's see how we do together. Until then,
• 31:21
  Suze: there's only one thing that I want you to remember
• 31:23
  Suze: when it comes to your money, and it is this
• 31:26
  Suze: people first, then money, then things. Now you stay safe.
• 31:32
  Suze: Bye bye.