Latest / The STA Clinician Podcast / Ep.225 ‘Collaboration Over Competition’ with guests Andy Thomas & Andy Hosgood

Transcript

Ep.225 ‘Collaboration Over Competition’ with guests Andy Thomas & Andy Hosgood · The STA Clinician Podcast

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You're listening to the Sports Therapy Association podcast, putting evidence
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back into soft tissue therapy.
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Music.
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And we are live. Hey, people, how are you doing? Welcome to the Sports Therapy Association podcast.
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My name is Matt Phillips, CreativeOneChatLive.com. and as always this episode
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is being recorded live at eight o'clock UK time on a Tuesday evening on the
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Sports Therapy Association YouTube channel and Facebook page.
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So tonight in episode 225 we bring you part three of our focus on business special
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bringing you expert guests sharing hugely important advice on how to get the
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best out of you and your business whether you work alone or in a team or indeed
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have your own team of healthcare professionals.
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In this episode entitled strategy and mindset collaboration
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over competition i'll shortly be joined by
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my special guest andy thomas director of phys equip and business
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consultant andy hosgood of andy hosgood.co.uk who
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together are going to be discussing how collaboration rather than just competition
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can be key in growing and expanding your health care business it is being recorded
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live so i'd like to say welcome first of all to people who are already through
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the door cecily hissop has joined us if you do decide to join us live podcast
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listeners then it means you You can obviously ask questions to our guests directly.
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And when you do ask a question or make a comment, I can bring it up onto the
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screen. So everybody watching on YouTube could see your beautiful face.
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Like Cecily's here, saying, what's on my anthems?
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Which I think is what's, how are you, my handsome people? Yep,
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that's good. I've translated to Cecily so that you can do that.
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So if you are listening to the podcast and you want to join us live,
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then that's what you have to do. Go on to YouTube on a Tuesday at 8 o'clock.
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Brian Huxley says, evening. Hey, Brian, thanks for joining us as usual.
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And Nicky Mansfield, even Groovers. Looking forward to another Double Trouble
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episode. We're good, these Double Troubles.
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Yeah, we're going to keep this going, I think, for a while. If your name's not
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Andy, you're not coming in.
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Exactly. And I think in the background behind a flannel somewhere, we've got another Andy.
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He didn't but we won't bring him on tonight we won't talk about
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that right so there we go it's right before we uh bring
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up tonight's guests i just have to say very thank you
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to last week's focus on business 2 where i
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was joined by special guests katie belt founder of
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and ceo of thrive health and wellness business coaching and
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daniel lawrence creator of the physio channel on youtube and european
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director of education for volta they joined us
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and gave us a hugely interesting insight to both the advantages and potential
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pitfalls of social media including a look at how youtube could be of more value
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than you may realize and that episode episode as with all our episodes can be
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listened to on all popular podcast apps and watched should you wish to have
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that visual entertainment on the sports therapy association youtube channel
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and also the website thesta.co.uk.
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Right then back to tonight's episode if you have joined us live do feel free
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to ask questions whenever you like in the comments i've given both andies the
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power just to stop me dead in my tracks and say cassy's got a good question
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or nicky's got a good question so do feel free to ask questions to take advantage
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of the fact you joined us live.
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But for now, I shall bring up our guests for episode 225, Strategy and Mindset,
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Collaboration over Competition, Andy Thomas and Andy Hosgood.
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Hello, Andy and Andy. How are you? Good. Thank you. Yeah. You?
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I'm very well. Yeah. Good to see you both. Thank you very much for giving up your time, as always.
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Good evening, everyone. Nice to see you. I've got to say, I'm very excited about
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the enthusiasm on your question. It just seems like quite a good vibe already.
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A very good five yeah and we've got a nice diversity of
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people up and down the country there so yeah thanks everyone for joining us live so
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let's get straight into it um andy hosgood if i
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may start with you first of all been on the podcast quite a few
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times now i think i was telling you as we were fair that this i think
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it's gonna be the fifth time you've been here over the last
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225 weeks which i think is actually a
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record so congratulations you're up there thank you appreciate it do
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i get a medal or something or there'll be something in the post yeah
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it'll be signed in the post for you so that'll be done this
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way and you've also spoke to the sda theater therapy expo a
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couple of times and always generating amazingly good feedback so
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thank you again for joining us but i know i say this for listeners who aren't
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aware of you hopefully there are people listening on the podcast who don't know
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who you are otherwise this is just a big echo chamber the rest of the time i
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know it's tricky with the amount of your experience and age but could you give
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us a little breakdown of your background and how you got into coaching your businesses?
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Yeah, thanks. So physio by background and spent the first 10 years of my career
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again building private practices and that's what I focused on.
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Let's say an injury I've rucked with my Achilles tendon.
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So I was out of clinic and it gave me the opportunity to go into some consultancy
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work which I've spent the last 10 years of my career in.
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So I've been very, really fortunate. I've got opportunities to
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travel around the world and see what the
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world looks like from a private healthcare perspective and
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it just seemed to be where the path went and it seemed to be where
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the kind of journey ended up into in the coaching world
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of where I now spend the majority of my time working with business owners in
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the healthcare industry and outside of it helping them perform best finding
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the best version of them unlocking their potential as a business owner which
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then goes on to unlocking their potential of their business.
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I'm really excited. I think it's no coincidence. Well, it's not a coincidence because I organized it.
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But the fact that in our focus on business month, we've got two episodes which
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are kind of connected with coaching, which I don't think would have happened,
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definitely would have happened like 10 years ago, maybe not even five years ago.
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But it's a buzzword at the moment, which we're talking with Joe Turner and Joan
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Elphinstone, that it's good that people are realising coaching needs to be part of business.
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But they were kind of insinuated as a danger as well, because how you interpret
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coaching and what you may pay for thinking you're getting some coaching might
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not be what the business actually needs. Is that fair enough to say?
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I think it's very much fair enough to say. and I think so I
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did listen to that episode and I think they articulated it very
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very well and I think the way they articulated
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it around how as a clinician it's important
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to focus on other people then you know that's exactly the
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same you know for me coaching is all about the person
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you're working with rather than being the person you know it should be shouldn't
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be all about the coach it should be all about
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the person you're working with so I think that's a really fair point to focus
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on yeah excellent and we'll pick up on that later on I'm sure in
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our discussion and then andy thomas thank
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you so much for joining us for the first time on the show so congratulations pop
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that cherry well done thank you for giving out your time i don't
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think so i might have to do that out but anyway andy for
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people might well probably i'm sure people are very well aware of this
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equip they might not know the other man behind it hopefully some listeners this
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is co-founder there's a few of you wasn't there two or three
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put it together how did that start well it was it was just me and maybe my parents
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my brother but it's definitely it is officially just me it's a lot of other
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people that were were involved in it but yeah no no it's it's it's real privilege
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to be on here because i you know we've seen you guys at therapy expo and obviously
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been involved with andy a lot so yeah it's a pleasure to share the stage.
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Amazing and and also your life stories podcast which i'm
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a big fan of and as always people i do like pushing podcasts
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which are worth listening to so check that out i'll be referring
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to a conversation you two had recently i think it was the most recent episode
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which people you can catch i think youtube's probably the best place to see
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it because you want to see these people talking face to face but yeah could
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you give us a breakdown then andy thomas uh for people who aren't aware how
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did you get involved how did starting up physically quick turn into your involvement
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these days in coaching and supporting healthcare professionals?
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So I did a sports science degree and then I started working for another company
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basically running their equipment sales division so I was working with things
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like biodex, dynamometry,
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objective testing and I was visiting many other countries seeing all this amazing
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tech and I just thought there's massive opportunities to bring it into the UK
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because we were quite a long way behind and it really just
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motivated me to set my own company up which is what I'd always been
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looking to do and bring that tech over here
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and really make it accessible I think
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we're a really exciting point for doing that and then
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working with people like Andy or other coaches I think is really important so
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I wouldn't define myself as a coach but we're a company that's been able to
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bring this tech to market introduce it to people and really educate people around
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it as well so it's not just about how it works clinically, but how does it fit
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within people's businesses?
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And really that comes back to coaching, asking good questions,
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trying to understand what their objectives are. So that's really where I see.
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My role's been and like you mentioned the podcast we've been
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doing that for four years now which is amazing and that
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that really is just because i'm genuinely interested in people and
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hearing more about them so it's been great to get when we've
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had 200 people on now so it's really exciting for
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me to hear what drives people what's brought them to
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where they are so yeah so it's working with andy
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on this project we've got coming up is really
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exciting excellent so yeah people i
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do recommend that you check out the website obviously as well if you enjoy technology
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which i'm sure a lot of you are and also life stories podcast on youtube it's
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a lovely channel and i really like that the focus you do on life stories and
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chatting with people about their lives and it's yeah really good listening people
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i would mention i would definitely have a look at that so yeah so.
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Let's mention straight away that you two great minds are coming
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together and there is a business clinic which you're doing
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in manchester on february the 21st i
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think it's the first time is it the first business community you guys have put together yeah so
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that's that's exciting and you're inviting msk professionals to
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come along when we say msk professionals is
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that like what what kind of varied people
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have you seen so far joining up for it from what different professions are
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joining from what
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we're looking for is anyone in in the business who
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has their own business or as a leader in a business i
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think they're they're the ideal people regarding msk
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you know fundamentally what we want so it's
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not going to be a clinical base so we're not
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going to we're not going to talk about how to assess a knee although we.
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Could we could do in the break if that's what people really need
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to do is fundamentally the
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idea is about people
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who are looking either looking to run a business run a
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business or a leader in the business to come
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together to share their viewpoint around
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business around customer experience around customer
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journey around vision around and
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that's where the collaboration piece comes in and that's what
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we're you know the conversation that we've always
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had you know i think one of the i have
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to probably take andy thomas is probably the one that is
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the biggest collaborator i know he's the he's the
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one that certainly brings everybody together at
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the at the therapy expos and stuff isn't it
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you know it's and it's around
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those tables and those discussions that we all sit and
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share our thoughts of what we're doing and we get some honest feedback from
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other people which becomes very honest especially when they've had a beer or
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two you know so and that's what how do we try and replicate what's been really
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helpful for us and then use our experience to help facilitate it in a safe space for other people.
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So it's equally open to single people who've got their own business or people
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who are working with a team, anybody who's looking to improve their business
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and speak with like-minded individuals.
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Exactly correct yeah it's on
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my side no so so i i visit clinics pretty
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much every day so tomorrow i'll be in with three three
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msk clinics and there are varying sizes some
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of them are one-man operations that are just starting out some of them are
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really well established but i think when you're you're
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working in the business is that common expression of working in the
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business rather than on it you can get overwhelmed and
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you just you're into the day-to-day of just just operationally
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working through it and I really find it valuable taking a
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step out of PhysEquip working with other professionals and
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just just working through things and being able to have a breath and
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and reflect on things speak to other owners other
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people gone through similar challenges talk through.
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Goals and I just find it really refreshing just just
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to do that so that's what I'm passionate about with with
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this project is that I hear so many of the
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same challenges but people have got different objectives
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but i think they'd benefit from just
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talking those through with other people and sharing sharing things
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because although it to some extent there's some level of competition
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i really believe there's so much opportunity in this space
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now it's such an exciting opportunity it's
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that look let's let's really harness that and share ideas
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and push the whole industry forward this is
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something that is more life in
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healthcare than other professions the idea
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of like worrying about what the clinic down the road is doing or
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is it the same in all professions where there's a lack of collaboration either
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i'm not going to pick one though school again go on andy so we were discussing
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this on our recent kind of conversation and and i generally think it happens
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in lots of different businesses I think the.
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For me, I think just because we're more familiar and we spend all of our time
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in here, we see a lot and we hear it a lot about it.
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I also think over the last 20 years of me being in this, what we have seen is the amount of clinics.
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I was having a conversation only this morning when we set our first practice up.
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There was three clinics within a mile, two mile radius.
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There's probably about 15 now. so you
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know i think over the 20 years there has been i
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would quite a large increase in the amounts
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of choice within the area and depending
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on how you view that you know i think people do
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get nervous don't they especially if you are smaller practices and
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i also think in our industry we if
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you look at other industries most of our businesses are in business terms quite
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small aren't they within you know that within a turnover generation if you were
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to look at business terminology so i just think a lot of people were a little
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bit more concerned around our
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livelihoods and the vulnerability that potentially we could be on there.
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I don't know what you agree, Anne. Yeah, no. I think also what we find as well
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is because healthcare, everyone's in a sales company.
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Whatever you're working in, everyone's got to sell a product,
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whereas I feel the UK aren't good at sales.
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We work with a lot of American companies, and sales is definitely seen as like
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it's not a healthy word, a sleazy word.
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I think sleazy was the word that's most associated with that.
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And I think that is changing. But in healthcare, because it is people's health
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and the healthcare professionals are there to genuinely help people.
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I think it's even more that with the NHS that there is almost that element of
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they don't want to be seen to be making a lot of money.
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And I think the vast majority are in that that we see that they,
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maybe the business owner is okay with it, but then the team,
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like I was having a conversation with someone today and it's like,
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business owner was like, oh yeah, I need to get the team more pushing out, whatever this is.
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And that is that can be seen some people
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be like oh god that is trying to make loads of money whereas that
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really isn't the case on it it's just i think there is a
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perception sometimes that people are you shouldn't be
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making money out of people's well-being and health which
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i think as long as it's done ethically i think that's the key
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thing and it's something that is being is given the
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best treatment i think that there is something
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that needs to be addressed that that mindset because
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i think there is a big challenge of it in america it's so
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different to here and i don't think america's right either but it's so different
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to the uk but i do think things are changing dramatically with the nhs where
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it is and people's awareness of of different things so yeah i think healthcare
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is slightly different to other industries albeit obviously competition exists everywhere.
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There is definitely, and people are joining us live, don't let me speak for
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you, but I think it's one of the biggest problems, particularly with our audience,
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who are not as many allied health professionals, a lot of them are private and
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they've got their own clinic and there's a lot more hands-on work.
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There's a lot more thinking of the client's comfort, especially with the sports
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massage therapist, also with the sports therapists.
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And there is a kind of an absurd altruism to it, which is why people get in the profession.
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Because if you i've always said this if you prepare to rub oil into some hairy
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do's back for a living and get paid not much
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for it then you're you're quite a giving person i mean
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it's like fortunate there are people who want to do it but it's
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difficult to have that mentality if i want to help i want to get
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paid with thank yous i want to see people getting healthier and then
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also that problem of oh do i put my fees up
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a pound or i can't pay next week's bills i'm just going to try and get
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more and more people in and if i get more people in i'll be able to meet it
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rather than addressing i'm worth
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more i should be doing this i should be talking to the person
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down the road so it's a big issue for our listeners and people
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do try if you're listening live and do add in when you've
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had that sort of self internal conflict of putting
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prices up when really you just want to help people you think
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it's black and white you know but i think with that
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matt i think that's the reason why we're trying to do this because if
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we can get everybody in the room to have those conversations then
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you know it means you know if everybody is feeling similar.
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Then it's asking the curiosity questions or what's the driver behind
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that and then together what how do we
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you know what what works well and what feels good to
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within yourself to then go okay
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so what if you do put the prices up you know what's the
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concept and then I think sometimes is it
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an element of I put it up how will people judge me
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is it my customers judge me whereas you know if you've
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got 15 people in the room and they all turn around and go actually we're
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all going to do it as well then all of a sudden there's there's
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almost that kind of reassurance in numbers that
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it's it can be the right thing to do it's a
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great point and it really is i love the fact all these
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individual therapists who are scared of putting their prices up and are competing
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and they're just trying to give 40 50 people the best hour they can in a week
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ultimately the patients the people who they think they're helping are actually
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not coming out winners because there could be so much, I've heard you say,
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there could be so much more positive results for the patient at the end of this
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kind of pyramid of effort if there was more collaboration.
18:33
Well, I think you know,
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For me, it's like when we talk around shared thinking around how's the best
18:41
way to treat a knee, then I think a lot of people are very comfortable with that, aren't they?
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You know, that shared decision making around, okay, so how would you approach
18:49
this? How would you approach that?
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They're very comfortable with that. But then all of a sudden,
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it comes down to the business.
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And I think we, you know, we touched on this. one of
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the big barriers I find is that a
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lot of people identify the business performance to
19:05
their own performance so there's an element of going
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well if I tell you what's going to business that's like telling you my inner secrets and
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also if I make something is that a judgment of me well actually it's not is
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it you know that you know how you are as a therapist and what you do and that
19:20
care you give in that room and actually what your business looks like on a piece
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of paper and you have to tell your accountant and the tax you pay.
19:26
They're two very, very different things.
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But I think because we really care and we start, you know, a lot of us,
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I was the prime example of a guy that set up with a treatment bed in a gym,
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you know, one room in a gym. So it was just me.
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So everyone that came in would call me. I would do all the thing. I did all the admin.
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So you do, I think, start to have that emotional attachment to your business.
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And it's only then when you grow, you have to kind of move slightly,
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detach yourself so you can make better decisions.
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And hopefully that's the kind of mindset shift that sometimes we can help people with.
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And that way you can make better logical decisions because it's not you taking
20:07
more money off the client, is it? Sometimes that money, you know,
20:11
can be reinvested to create better things.
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And that's where, you know, I think Andy's a great example because,
20:16
you know, some of the kit that he can provide if someone chooses to check him
20:21
out and purchase from him can create a better experience for some clients as well.
20:26
Well, I think just to add to that, I think that's where having coach is so important
20:31
with it. And Andy's helped me.
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So, like, again, I've worked with Andy unpaid, which is even better.
20:36
But he's like i'll have chats with andy and
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it does because you do run your business it's stressful you're
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so so emotional and it's
20:46
really close to you and just having someone that can take you out of
20:48
that space and just look at something objectively ask
20:52
good questions it just frames things like all
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of us are trying to do it for the right reasons i truly believe that that
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is the case that everyone is trying to do the right thing on it
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but getting that out of your head and
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then feeling okay charging for something like in our
21:07
case if we don't make a profit then we
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can't go and research the latest tech we can't bring
21:13
that to the UK invest in it build out demo sites
21:17
run educational events fund me
21:20
doing podcasts whatever it is you need money to do to do these things so really
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it should never be seen as a bad thing that you're making money whereas I really
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think it is in this country particularly is bad I think that's where working
21:33
with someone like Andy who can just help you with that, that's what I find really helpful.
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Sometimes you'll ask a question and you'll think, yeah, actually that's completely
21:43
right and it completely reframes it.
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So, yeah, that's why I think it's really good having someone to get out of this space.
21:51
And when we're talking about our events, again, I wouldn't ever class myself
21:55
as a business coach, but I feel I can ask questions that will get people thinking.
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And that's what we would encourage when we're getting people together is it's
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not like Andy's going to be facilitating a session, giving everyone the answers.
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We're all asking questions of each other, sharing ideas and challenging each
22:11
other. And I think that's really important is that everyone is a part of the process.
22:16
I like i want you to expand a bit on this
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i think i can imagine a lot of listeners relating
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to this where especially in like again when
22:25
it's a one-man business one person business separating the
22:28
business from your identity because a lot of businesses
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i'm thinking and again people in the live lands let me
22:34
know what you think a lot of businesses they use their own name for example yeah
22:37
so and so sports massage so and so sports therapy so and so
22:40
sports rep that makes it even more personal so it
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must be really tricky and their identity it's word of mouth it's
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all social media they use bringing themselves up talking about what they do
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make you do a post you know having a nice walk one day or showing your dog it's
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all devised to sell yourself and your soul sort of thing so it must be really
22:56
difficult so how what are some tips for that important division of not being
23:02
your business for me the word always comes to mind is boundaries.
23:08
And creating boundaries of what that looks like and when
23:11
you know one of the things that we spend a lot
23:14
of time with businesses like that who are single practice owners
23:17
and you know when i work with those and they are their business
23:20
is completely even if it's not their name their identity
23:23
is so closely linked to the forms of their business that you know
23:26
if they're having a bad business they all of a sudden they become a bad
23:29
therapist you know oh my
23:32
god i'm not very good because so true my dad
23:35
is not busy therefore it's a reflection on me as a therapist
23:38
which isn't true is it just means that somewhere along
23:41
the line you've you know your marketing might
23:44
not be optimal or it's just the way that the curves go
23:47
in in the in the industry so for
23:51
me it's about trying to separate your life your
23:55
work life and your personal life and so and i
23:58
think it's really important that people create some level
24:01
of boundary and some level that so you
24:05
know so you can't be contacted on a Sunday at six
24:08
o'clock because someone wants an appointment on Monday and you're
24:11
applying at six o'clock on a Sunday where what you should actually be doing
24:13
is spending time you know catching up
24:16
on your Netflix or you know reading your book or spending time with your kids
24:20
or your partner or going for a nice meal and doing things that normal people
24:25
would do if they were employed you know and I think it is and it's really really
24:30
important because for me what happens And we've all been guilty, you know, me included.
24:37
Was that, you know, because we don't want to lose that person, we'll reply on a Sunday.
24:43
But then we create that habit, don't we? So then it's acceptable for them to
24:47
then text you on a Sunday.
24:50
They know you reply on a Sunday, so that behavior continues.
24:53
And then they know you reply on a Sunday. So then when they tell their mate,
24:57
go, and I'll just text him, it's fine. And they'll say, oh, it's the weekend.
25:00
It's all right, don't worry. He always replies to me on a Sunday.
25:02
So then that behavior carries on.
25:04
So people then become overwhelmed. and I think that's the
25:07
really that's the
25:09
sad part of the world I live in you know not everyone comes
25:12
to me going oh my gosh I'm trying to start out I want to I want to start for
25:16
the blank piece of paper and what's the world look like unfortunately most people
25:19
people come to me when things they're overwhelmed or they're stressed and they
25:25
really need to kind of optimize things better and and so So, you know,
25:31
I think what we're trying to do with this collaboration is to say,
25:35
look, you know, how does everyone feel?
25:37
How do we manage this? How do you manage this? How do you change this over process?
25:41
How do we change the narrative of clients, you know, so that you can become
25:47
the clinician and switch on when you need to be?
25:50
Because, you know, I think part of our job and like Andy was saying before,
25:55
I think all health care professionals come in to do their best.
25:59
When I run a lot of my workshops, one of the things I always ask is,
26:02
who actually came in to be a bad therapist?
26:05
And no one does. We all try and give our best. The problem is,
26:08
if we're always giving our best, what energy is that taking out of us?
26:13
And then you're tired, and then you go, okay, I need to spend some time developing,
26:18
growing the business, but I'm knackered because I'm giving all my energy away.
26:22
So I think it's, you know, and so if you are actually trying to
26:25
enjoy your job or enjoy your
26:27
livelihoods with this profession that we've you know
26:30
we all love you know I'm still 20 years in and still love
26:33
this profession you know and that comes from trying to find balance doesn't
26:36
it and I think that that's the important part that you can you can take that
26:40
time and not feel guilty for taking time away and also sometimes not feel guilty
26:45
for saying do you know what I'm not going to reply on a Sunday I'll wait till Monday morning to do it,
26:51
that's really interesting as well because i bet for a lot of people i don't
26:54
know from personal experience it has been the driver of picking up that phone
26:59
and answering it and booking that person is you think i've so-and-so down the
27:02
road we'll get them otherwise whereas if you all collaborated and realized you're
27:06
all feeling burnt out and really don't want to pick up the phone
27:09
and you kind of think yeah why are we all doing this let's just not do it let's
27:12
just enjoy our life and spend time then that stress is gone because you all
27:16
think the next person's doing it.
27:20
And maybe but then what then what
27:23
then happens is that you know but that person down the road
27:26
has now got the problem of being overwhelmed and burnt out or
27:28
you're quite chilled do you know what i mean so then
27:31
all of a sudden and we've all done it can we all
27:34
generally say if we're absolutely maxed
27:37
out we're providing the best quality service we've got or are we just sometimes
27:41
going through the motions and so therefore the quality that we're providing
27:45
could actually decrease over time and then all of a sudden that that you know
27:50
if your brand is based around your quality but your quality is decreasing then
27:54
you haven't got a long-standing business.
27:57
So that would be my humble opinion. And that's great. That's a great point.
28:01
Andy, did you like to add to that?
28:03
Yeah, no, I think Andy's point, which he's made to me over the years,
28:07
as well as I think those boundaries of creating those fixed things that you're
28:11
not going to compromise on.
28:13
And it's really important. You have got to look after yourself,
28:16
really, before anything, because
28:18
if the business owner goes for whatever reason, then what happens then?
28:24
You know, everyone's in a much worse state. so it's
28:27
really important and also that the most likelihood is
28:30
is that if someone's joined that organization they've joined
28:33
really probably because of that leader they've joined because they
28:37
want to work with them they align with them in some way and so
28:40
really it's how how do you empower build up
28:43
the team and build that support network to help
28:46
you do what you want to do i'm a massive advocate for
28:49
for really playing to your strengths and and doing things
28:52
that you really enjoy doing like we i really encourage that
28:55
in my team is that you you get people
28:58
doing what they want to do yes you may have a core set of activities that you
29:01
need to do but do things that really invigorate you and and you enjoy doing
29:06
and it gives you energy you still need the boundaries but you're far more motivated
29:11
and driven if you've got things that you're really striving towards rather than
29:14
just right i'm turning up to a nine to five or whatever your hours are.
29:18
And just just in addition to that is and talking about this boundaries and i
29:22
but again i think it's important because we're highlighting it there's always
29:26
an element of going well how do we do this.
29:28
And one of the things i i think we even touched on it
29:31
on that when at therapy expo
29:35
this time when we looked at this kind
29:38
of pre-expectation expectation matching you know
29:42
and i think it's important that if we don't set expectations of
29:45
what it's going to be like and how we're going to contact the customer when they
29:48
can contact us then they will
29:51
just assume it's all right to contact us whenever because they
29:54
will know you by name and they will have some rapport with
29:57
you and so i think it's important
29:59
as a business you can change the expectation or at any
30:02
time you've just got it you know and you can have that conversation just
30:05
to let you know from now going on i'll only
30:08
be available you know monday to friday or if
30:12
you want to make an appointment then we've got an online booking just
30:15
book book online and then you can go that way so again you are
30:18
protecting yourself but you're you're explaining it
30:22
and i think that's that that's the biggest issue we see sometimes
30:25
people make change in the business but forget to tell the
30:28
clients actually they're changing so it's just
30:30
about how do we change the expectations great points so we already so yeah already
30:36
then basically we're saying our collaboration can help everyone realize in the
30:39
same boat all getting tired out all getting stressed out and and relate and
30:43
therefore that makes us change and behavior more and we hear other people doing
30:46
it the so-called competition what are some of the other ways which collaboration.
30:50
Can help businesses I think they're just thinking about competition competition.
30:55
Go on, Andy, I'll give you this. I mean, it's not to dwell on what you should be charging for things.
31:02
It's really not because ultimately part of getting people together is understanding
31:05
everyone's got different objectives.
31:07
But I think I go back to working on things that you want to work on.
31:12
So diagnostic ultrasounds, for example, that's really grown in the MSK space, but it's expensive.
31:18
It's like it's 20 grand if you want to buy a decent system.
31:21
Education, maybe double that as well. so i think
31:24
really trying to understand what is
31:28
going on in in the space how other people are making this work
31:31
how they've integrated this sharing mentorship's a
31:34
big problem with with diagnostic ultrasound that is
31:38
only you can only learn by coming together with other professionals spending
31:42
time with them understanding how they're working with it how they integrate
31:45
with these things and rather than thinking someone else has got a some equipment
31:50
all right that means i'm not going to get that it's like actually no a lot more
31:54
people are aware like if you look at shockwave.
31:57
That's probably one of the one modality the clients actually know what it is
32:01
so therefore they may they may ask for it whether it's right or not that that's
32:05
down to the clinician to to do that but the more people are aware of the different
32:09
services that are being offered.
32:11
The the raising the demand is that that's just like it that's that that's a
32:14
proven fact in in any business circle.
32:17
So I think really just don't, I just go back to not worrying about what everyone
32:22
else is doing and really establishing what you're passionate about and what your objectives are.
32:28
By speaking to other people, you might realize actually they're going after
32:31
a completely different market. They're trying to do that. Great.
32:34
Good luck. That sounds really good. I might even be able to work with you on that.
32:38
So until we start speaking to people, then you
32:41
actually don't know and you're burying your head in the sand and you're overthinking
32:45
and then it's like oh god they're actually i
32:48
can't stand them then you speak to them it's like actually they're really
32:50
sound that you know that actually you
32:53
really got well with them so i think at
32:56
the very least give it a go now you might hate them after you've
32:59
had that conversation that's fine too but at
33:02
least if you try i just think that's that's that's
33:05
really what i've built my career on is speaking to people
33:08
and some I get on better with than others but that's fine there's
33:11
always something that comes out of any conversation and so that's why networking
33:16
collaboration whatever you want to call it I'm just a massive advocate for it
33:20
because it's continuing growth learning understanding finding out what's happening
33:25
I just find it really stimulating myself and I think it's it really helps move everything forward.
33:33
And for me i think there's two things i think why would come up someone
33:36
want to come to an event where to collaborate it's and
33:39
there's two parts it's either learn something new or confirm what
33:42
you're doing is the is the way that everyone else is doing it and i
33:46
think you know there's the confirmation you know sometimes it's
33:49
lovely and my my story with
33:52
this is with the iphone conference and i
33:55
was as everyone knows i'm quite shy so i'll never talk
33:58
to anyone so i'm studying in the queue i don't know i know so in
34:02
the queue getting a coffee which is again part of my daily routine
34:05
on a regular basis and i
34:08
just literally turned to the person next to me and see having a good time they
34:11
went no not really and i said all right what's happening well i've been to all
34:14
these lectures and everything they're saying is the right thing to do i'm already
34:19
doing i've not learned anything and i was like oh that's interesting and i said
34:24
so some of these speakers are seen as the.
34:26
Best you know musculoskeletal manual therapists in
34:30
the world or at least in europe and you're
34:33
saying that the way you see the world is exactly the same
34:36
to them and you see that as a negative i would
34:39
be gutted if i'm the best people in the world are saying this is the
34:41
right way to do things and actually i'm doing the complete opposite
34:45
that would make me challenge my beliefs more so
34:48
wouldn't it isn't it nice to know that the best people in the world
34:51
are saying this is the right way to do things and that's
34:55
already aligned with your way of thinking i'd be thinking oh my gosh
34:58
i can go back to every single one of my clients and go did you know what the
35:01
approach that i'm delivering is actually what everyone says is the right way
35:05
to do you know so actually sometimes that can be really really helpful in your
35:10
business as well because you know when you're alone practitioners going back
35:14
to this you're making decisions based on what you think is right.
35:18
Sometimes you will doubt yourself and that's just normal human behavior,
35:22
isn't it? Where you think, well, is there a better way to do it or is there not?
35:25
Well, if you've got 15 people in the room and the idea of what we're trying
35:29
to create is a really safe space where you can literally come out and say,
35:33
well, this is what I'm doing and it's a non-judgmental space and someone goes, yeah, I do that as well.
35:39
Oh, I do that as well. All right. How do you do it? Well, I do it like this.
35:42
Oh, I haven't thought about that. I could actually add that on.
35:45
Oh, brilliant. didn't so all of a sudden not only you can
35:48
refine and define your own practices or someone
35:51
could go actually we tried that and we found this one was a little
35:54
bit way better of doing it oh i never thought about that oh
35:56
fantastic i'll have that so all of a sudden that
36:00
you know you're either going to go oh actually this approach is really good i just
36:02
need to be patient with it or i need to continue doing this
36:05
well which then frees up my mind to
36:08
go i can go and do something else because i'm not worried about this or
36:11
it can mean actually someone else has gone well i actually refined
36:14
it by doing this oh brilliant i'll take that little pearler away
36:17
and that's where the conversations come from doesn't it you know
36:21
when you have that when you have that ability where people can talk
36:24
openly and honestly then they're
36:26
going to get those little things i think nikki's just put in there you know
36:30
every time she goes on a course it's the people around them that energizes it
36:34
and i think that's the thing isn't it it's the buzz of being with other like-minded
36:38
people together i think is is is a really deliberate thing especially if you're
36:42
going to come away with some pearls that you know have worked and proven by
36:46
others. I think it's really, really important.
36:49
Yeah, just to add to that one as well, I think this is something which I'm seeing all the time.
36:55
I go into clients that may be podiatrists, osteo, physio, sports rehab,
36:59
sports therapists, and there's so much politics between each one of them.
37:06
It's like, oh, they do it differently to us, and it's rife everywhere.
37:13
That is what's being said. whereas work that's why we want this to be blankets
37:18
msk clinicians it's it's people that are doing this we're all on the same team
37:22
here we're all trying to do the same thing let's try and cut away from that
37:26
and learn from what the other profession is doing whatever they're doing.
37:30
There's no one right way of doing anything
37:33
i think that's really important to try and
37:36
get that mindset is that anyone who comes to our sessions we
37:39
want them to be open-minded and come in with a positive
37:42
frame of mind because if you come in well actually
37:45
if you want to come in a little bit oh yeah i don't want to speak to
37:48
them or whatever then that's okay but you've
37:51
got to be open to change those things because it just doesn't
37:54
help your own mindset so that's really what
37:57
i'm passionate about is how do we help get these people thinking slightly differently
38:01
on well yeah they're doing this that's exactly maybe could learn something from
38:05
that as well and try I really destigmatize professional names because I think
38:11
people do get shoehorned into that and there's good and bad in every profession,
38:16
whether it's in healthcare or not.
38:19
And I think Andy said the thing that sometimes what's also nice is,
38:23
you know, if you're at any level, if you're in a busy clinic and you're the
38:28
busy, you know, you've got 20 staffs,
38:31
you know, your responsibility is higher because you've got to make sure everything
38:34
works because you've got 20 mortgages that are relying upon you,
38:38
you know, or if it's just you on your own, you've still got responsibility.
38:41
And I think the real strength is if you're
38:44
taking yourself out of your environment and plunking yourself in
38:47
an environment where you've all got very similar kind of
38:50
stresses it gives you the opportunity to think differently as
38:54
well doesn't it you know that's the you know it's why you can
38:57
see I spend all my time with post-it notes this
39:00
is a session I ran the other day all over and
39:02
it's just sometimes taking your stuff out your
39:05
head and you know I'm just writing it
39:08
down or saying it out loud you know sometimes saying
39:11
things just out loud to somebody you go it's not
39:14
even a good idea is it no it's not well at
39:17
least you recognized it so you won't do it or sometimes you actually
39:20
say it out loud and you go oh i said that
39:22
was a really really good idea i'll write that down brilliant but you've
39:25
just you're in a different headspace in a different environment again
39:29
with motivated people that helps you doesn't it that brings
39:32
you up a level as well and that can energize you more and we
39:35
will certainly be asking some we will certainly be
39:38
asking some questions to spark thought and discussion which is
39:41
what it should be about isn't it that's the challenge you're thinking to ask
39:44
you can you see the world in a different way if you could see a world in a different
39:48
way what would that look like and then how could you make it happen i think
39:52
that first was thinking as i was listening to you both this collaboration is obviously a great thing,
39:59
and but it must be tricky for people like yourselves like you're putting on
40:02
this event where you're inviting different business owners to come along you're
40:05
inviting a load of people who might be quite, what's what I just nearly came out with.
40:11
They're going to be quite shielded. They're going to have things they really
40:14
don't want to say. They're going to need some pricing open.
40:16
You might have somebody who's very outspoken, but not actually really opening
40:19
up and all sorts of different characters. It's a bit like a school again without
40:22
education or something.
40:23
So it must take some really clever coaching to get them. Andy is the boisterous one, so that's okay.
40:31
I missed that.
40:35
You're the boisterous one, so yeah, that's okay. It must be really tricky.
40:39
Because there are some difficult questions, right? to get someone to open up
40:41
and break down those layers must be hard at meetings like this i mean i doubt
40:46
everyone walks in the door and you give them a cup of coffee and they all just
40:48
start bleeding their hearts out must be quite difficult well so interesting
40:52
what we're doing with this is a very different approach so what we're actually
40:55
getting people to do is meet the night before,
40:57
oh clever so what we're getting everyone to do is
41:00
to have so the idea is so instead of
41:03
turning up blind meeting a load of people that you've never met we're
41:06
literally having a zero we're just meeting the
41:09
night before we're all going to go and have a a bit
41:12
of fun activity a bit of team
41:15
bonding in manchester before and the
41:18
idea is that way we can we can kind of
41:21
get to know each other personally so that
41:24
you know we can get to know the person before we start again so
41:27
it's separating because now i know all about the business because at the end
41:30
of the day you know we want business owners and business leaders you know and
41:34
that's what we're focused on is that person so it's not you know and it's how
41:37
that person develops so that's what we want is those relationships to start
41:41
before we even start opening up so the idea is to get everybody together the night before.
41:46
Where we'll like we'll have some activities in a
41:50
little venue and have a bit of fun so everyone
41:53
can get to know each other on a personal level and then
41:55
the following day then it's the less it's less scary isn't
41:58
it you know and that's that's the real key part for us
42:01
is to try and find that i'm not saying everybody will
42:04
be completely familiar and comfortable all of
42:07
the time but also sometimes it's quite
42:10
nice to be in a situation that slightly challenges you
42:13
i think we've both got the the capability to recognize if people are struggling
42:20
and then but the nice thing is we'll be there to facilitate them with that as
42:25
well and we're there to support them so and that's fundamentally what's important
42:29
to us that everyone leaves with some really good about you.
42:32
Is that how are you kind of offering that so that's part of this it's not you
42:38
can't really make it compulsory do you have to come out the night before but
42:40
you were like encouraging people to do that or are you saying to be it is part
42:43
one of it is coming out is that something you're trying to push and make sure
42:46
people do do that because some people might not fancy it the people who need
42:49
to talk are not being the ones who are going to be at the bar holding shots are they.
42:53
Well it's not a beer session it's no no no no but i mean that was a metaphor there but i mean
42:58
people who maybe need to talk and collaborate
43:01
they might not like the idea of going out with you even before
43:04
i'm thinking maybe well everyone's got a choice haven't
43:07
they but you prefer them to come because that's always like part one of
43:10
it isn't it that's going to really help more part two i think
43:13
it would be optimal to them to come out and kind
43:17
of to come into that space i think i
43:19
also feel that if we're meeting people on a on
43:22
a neutral level and it's done you know not you know it's talking
43:25
about them rather than their business then they can it's
43:28
that it's that identity that we want isn't it you know
43:32
we don't want the other identity of where they're defined by
43:35
who they are sounds very cool sounds very good
43:38
just checking we've had some comments in the questions
43:41
gary here has said let's have
43:44
a look we're going back to gary founded the sts sometimes being financially and
43:47
emotionally involved in a business does allow you just doesn't
43:50
allow you to see the wood for the trees a lot of what i do is
43:53
offering guidance and ideas instead of offering solutions yeah
43:56
that's nicely said gary that's often what people need isn't it just people some
44:00
people need a good listening to that's what uh gary mendoza dr gary mendoza
44:04
like to say and you continue supporting members through their decision making
44:08
and then ensuring that they are accountable in a safe space where they can reflect
44:12
on progress is important to me,
44:14
priorities and capacity seldom match nice points gary on fire there.
44:21
So let's have a little look we've gone back some forwards to what have i got down here,
44:28
The main thing I'm getting from you and also I'm comparing a lot to Joe and
44:32
Joanne is so much of what we do.
44:34
I mean, we live in health care. It's famous for people burning out.
44:37
I think just as much in physio, sports therapy, fastball therapy.
44:39
There's a lot of people who could be great for the for the for the industry
44:43
are leaving because they're burnt out.
44:46
And I'm thinking that what we're into now, what you guys are talking about,
44:49
all this focus on you a bit more because you're in a giving profession.
44:53
You need to look after yourself a bit more.
44:54
It's going to save a lot of people from burning out. um
44:57
so it's quite a healthy place to be do you
45:00
agree and is that yeah i think i i'm
45:04
a massive advocate for for getting get work
45:07
in the business to make it work for you so you've got
45:10
to come before that i'm terrible at doing it for myself but
45:13
i'm a big advocate for doing it is and that's actually
45:16
something that i put in place about 18 months ago was putting
45:19
in a structure in place and the.
45:22
Funny thing is is that when you're really trying to tightly hold.
45:25
On to something which I was still got a great team
45:28
really trusted them but it's like oh no I'm going
45:31
to look after this bit as soon as you empower other people to
45:34
help you and get involved not only
45:37
is it great for you it's great for them it's
45:40
great for the business it's great for the client you just think god this
45:43
just really makes sense and so the thing
45:46
is is being more open internally as well
45:48
as with other people and and giving opportunities I'm a
45:53
massive advocate for that we we just had this someone join us
45:56
last week so this is his second full week and
45:59
he joined me for a meeting so I've been doing the job for 20 years and
46:03
he was this guy came in and Niall and
46:06
he joined the meeting and he was absolutely brilliant in it miles
46:09
better than what I could have done he's only been
46:12
graduated a short period of time but his fresh
46:15
insight on it is insight into certain bits of tech and
46:18
things like that really make a difference so you'd never
46:21
have to do all of this stuff on your own you can build this the
46:24
way you want to build it and I think it's just trying to have an idea of
46:27
of where you want to go and then giving people
46:30
opportunities to to come and do the things that you don't like make it work
46:34
for you that that's that just to do that there's so many opportunities in that
46:38
whereas I think people can be quite hold hold the reins on things and quite
46:42
restricted on on sharing things
46:45
I think the more open you can be only to a certain level that you're.
46:53
So we use the word authentic a lot, one of you or both of you,
46:56
I think in your recent chat.
46:58
And each time you say it, I think it's got people have different understandings
47:01
of what you mean by be authentic, be yourself.
47:03
Is that kind of what you're driving at, both internally and internally?
47:06
Be authentic as to what you're after, what you're looking for?
47:09
What's your definition when you use it?
47:12
Just be yourself. You know when you're not being because you get that feeling
47:15
in your gut and it's just like, oh, you're sort of holding back or you're forced.
47:20
I think everyone really knows when they're being it and when they're not.
47:24
It's just being honest and straightforward, honest feedback.
47:29
As long as it's, I think, as well as when you're communicating,
47:32
is delivering it in a genuine and caring way.
47:37
That's what we've got within our team, is
47:40
that you'll give feedback you'd be honest with it
47:43
you've got to deliver it in the right way and i think that's the same with
47:46
yourself is just think about
47:49
looking after yourself don't compromise the
47:52
way that you're you're operating or working i think it is as simple as that
47:56
really i think i think also these sessions can be helpful because it does help
48:01
you define actually what are the things that drive you and get you out of your
48:05
head and actually document it because it's not always that easy to say well what are you?
48:10
What is your driver? People may not know that.
48:13
I mean, I think it is really helpful to have that and having that space where
48:16
you can talk to someone or people who you can actually be really open with.
48:21
That's crucial. So whether, I mean, I've got great friends that I can be really
48:25
honest with, some more than others, having someone in the business setting as
48:29
well that you can do that, I think is really helpful.
48:33
And I'll be honest, it's tired. It's tiring and emotional trying to be something you're not.
48:39
Isn't it you know if you're if you're and i think
48:41
that's the that's the hardest part i
48:44
think if you're playing so for me authenticity is like andy said it's just being
48:49
comfortable with who you are and being comfortable with not knowing everything
48:53
and actually there might be people better than you at certain things but you
48:57
may be better at other people maybe better at other things and that's all right,
49:02
You know, this assumption that we have to be good at everything,
49:06
and especially if you have got staff, that you have to have all of your things together.
49:11
You know, one of the funniest things that I get when I present and I get lots
49:16
of opportunities to talk is in my people come up and go, you sound like you've
49:20
got all of your eggs in a row and ducks in a row.
49:23
And I'm laughing going, oh, not a chance, mate.
49:27
None of us have. you know we've all got you know
49:30
we're all we're all there's always something that we're
49:33
all carrying around us if it's something that
49:36
we're unsure of and stuff and that's you know but sometimes
49:39
having been honest with those conversations and saying i'm
49:42
less good at this is anyone better at
49:45
me that this they could share what i could do better you know
49:49
sometimes it's just nice to be confident to say i don't know you know and i
49:55
think that's where that i think when we were on that podcast i think you're
49:58
referring to the authenticity is i'm certainly very very comfortable you know
50:03
i'm certainly not perfect i've got all my i've got lots of flaws.
50:07
But i've come to the point where you know
50:10
they are part of me and i just have to embrace those parts
50:13
and i'm comfortable with them and it's.
50:17
Actually quite relieving in it because i don't have to pretend to
50:20
be something i'm not i can be who i am
50:22
and that's and there are a lot of people and i think
50:25
for whatever stigma we attach as healthcare
50:28
professionals you know every person that comes in
50:31
we have to be dead good and know all the answers and we don't so
50:34
we don't you know and just like every single staff member we don't
50:37
always have to be the best therapist to to
50:41
coach the next generation sometimes us
50:44
just asking good questions and then helping them go and explore those
50:47
kind of things can be actually the best learning opportunity those
50:51
people have got without what's happened to know the answers rather than
50:54
just pretending we have to be dead good at everything very cool
50:57
yeah that's making so much sense i'm really i'm listening
51:00
and thinking this this will hopefully rings so many
51:03
bells with listeners who are driving themselves to put
51:06
on that kind of like mask a little bit and then that could
51:09
they're seeing too many patients they know they shouldn't be doing this but they have to
51:12
put on that brave face and see the next one and put on the smile and
51:14
really nice i remember what they were doing last weekend and fake
51:17
it and all this sort of stuff but really it's not doing yourself any good
51:21
at all and then you're just kind of a slippery slope i like
51:25
the idea again on when you were chatting on youtube when i
51:27
say about this podcast best way to watch this whole conversation
51:30
if you're interested in this topic is go along to the physical youtube channel
51:34
and you'll see i think it's the most recent one on there and it's.
51:37
Something i've always thought about people and it just it's a lovely analogy
51:41
i think people will recognize this was there's so many like starbucks and costas
51:45
they're like just next to each other and people go oh so many coffee bars opening
51:49
up it's ridiculous and what's this talent coming to blah blah but i think you
51:53
talked about yeah that's like something we can actually learn from.
51:56
Well, but again, you know, that is the case, isn't it?
52:01
You know, we get, it's not the, are we having a coffee or not?
52:05
It's where we're getting a coffee from.
52:07
So that's the choice, isn't it? It's about, you know, what is your preference?
52:11
And that's the part of the business terms. We also, not every single person
52:15
in your town or city will be, you'll be their preference.
52:19
Hopefully you'll be the majority of the preference, but the idea of choice,
52:23
you know, if you, I mean, harley street for me is a great example
52:26
isn't it if you want to go and have some medical thing you just go to harley
52:29
street i don't know how many doctors are on harley street these days but
52:32
i'm assuming there's quite a lot but you still they're all on a row and you
52:38
know so i think the reality is that actually it then and i think especially
52:43
with private nsk is that if everyone's quite close together then it does it's
52:50
the difference of do i wait for the nhs,
52:53
or do i go private well there's not much choice i might
52:55
as well go private and then it's about okay so who which which
53:00
one of you or which is the customer most aligned with and they're going
53:02
to pick you you know and that's and i think that's the
53:05
key isn't it i think it's just being comfortable that there are
53:08
choices out there and that you know people will
53:11
if you present yourself in the right way and they align with what you believe
53:15
and what you your values of what you were about then they'll choose you so your
53:20
business could pay off by actually finding someone that's already got a few
53:23
therapists there rather than trying to find someone you've got no competition
53:26
and no one's going to go to then you realize there's a reason why no one's there,
53:29
yeah but i mean i mean that's the key thing isn't it you know i know that where
53:34
we are it's really busy and there's lots of people going to all those and all
53:38
of the clinics by me are busy.
53:41
Which is good it means that you know there is
53:44
a demand for what you need so it's a good place to be
53:47
and i guess you can collaborate more suddenly you can't
53:50
just walk past with your head down and ignore them if you want to have a look at the
53:52
place you're more likely to call up and say hey your next door can we have a little
53:55
look around have a look at my place and we we actively
53:58
by with our and with our clients we actually refer patients to different clinics
54:04
that are more specialist in certain things than us and that's you know that
54:08
and that and that's that likewise you know we have lots of conversations with
54:12
our local businesses and i have a lot of coffees and chats with them and that's
54:15
something that we're really really comfortable doing.
54:17
Because we're all slightly a bit different and we do things slightly different so it's like okay,
54:22
and i love the point you made that if you do meet up
54:25
rather than fearing what they're doing you realize actually they're doing
54:28
something i'm not interested in they're providing something i don't even want it
54:30
to yeah or something you know something
54:34
i can't someone someone might have a different facility to
54:37
to us that we can't do so therefore it's works perfectly
54:40
but if you look at say gyms like
54:43
20 30 years ago there was no gyms but
54:46
there weren't any gyms whereas now how many gyms are there
54:49
and you've got david lloyd which is 300 quid a month
54:52
then you've got pure gym which is 20 pounds a month they're
54:56
both david lloyd you can't get in in the manchester one
54:58
it's absolutely packed so it
55:02
is there's opportunities and there's things
55:05
for everyone and the more that these things
55:08
are ingrained in society that is
55:11
certainly happening with in this space and msk it's a
55:14
great opportunity to build something and yeah i
55:18
think sharing the knowledge on things a lot
55:21
a lot of things that get talked about is that we don't know how to we're
55:23
not business people and it's like who is a business person when
55:26
they start small business no one is i
55:29
certainly wasn't but you learn you become very good
55:32
in knowing a lot of things and that's why working with
55:35
whether it's coaching or not it actually helps and he's
55:39
not got the answers for for for anyone but he'll
55:42
help you get to the bottom of it and i think that that's what.
55:45
I find powerful is just speaking to other people so
55:47
that collaborative stuff is so important because like
55:51
you say it just actually is going to allow you to really focus on
55:54
things that you want to do and ultimately thrive it's very
55:58
powerful very powerful right look time is creeping up on this so people listen
56:03
to this and hopefully they're thinking well this sounds like a great idea and
56:06
i know some we've got some comments there thinking this sounds like amazing
56:08
so just to let people know that if they want to get involved with you guys let's
56:13
bring this up again and put it on full so people can see it.
56:16
We're talking about manchester the business
56:19
clinic transforming the msk industry together and that's
56:22
going to be friday the 21st of february that's the
56:26
9 a.m to 4 p.m and then there's also a
56:28
social on the evening before uh but people can
56:31
get information about this what's the best address or place
56:34
to go to is it is it highlighted in physical or on
56:37
your so yeah so we've got the event right
56:40
so i can send you the the link after matt fantastic we'll
56:44
make sure it goes into the show notes as well but yeah
56:47
there's something which could definitely get your mind
56:50
thinking and going on to that and then starting hopefully a
56:53
yeah a new you a new way of looking at things and
56:56
collaborating with maybe taking away the information from there and and start
56:59
to collaborate with people in your part of the world so that sounds great fine
57:03
and if people want to learn more about you guys we're just going to let them
57:08
know about how they can follow you depending on where they want to and just
57:12
get rid of that vehicle it looks like charlie's angels i can't,
57:14
Yeah, we can't guarantee it's going to be as good as Nicky's hendoo that she
57:17
went to, because that does sound good. I was thinking that. I want more details on that one.
57:24
Physical activities and games and drinking, obviously, with strangers.
57:27
And hey, Presto, and genuine mingling later at the wedding.
57:31
Yeah, mingling, indeed. I bet there's a lot of mingling, Nicky.
57:33
Thank you for that information, Nicky, showing as always.
57:36
But yeah, if people want to follow either of the Andes, then obviously this
57:39
is all going to show notes.
57:40
But if you listen to the podcast and you don't forget the show notes,
57:42
then check out physequip.com. So that's P-H-Y-S-I-Q-U-I-P-E dot com.
57:48
And then you can also go to andyhosgood.co.uk.
57:51
I've already mentioned the YouTube channel, PhysEquip channel.
57:54
So make sure you have a little look at there. So much, so many great conversations
57:57
with a lot of guests who you recognize from this program as well.
58:01
So interesting to listen to them. And then you've also got on Instagram,
58:04
UnlockWithAndy, Unlock underscore with underscore Andy, which is Andy Hosgood.
58:08
And then PhysEquip as well on Instagram. and also we're mentioning linkedin
58:12
as well which we may well have someone on the show if i can about
58:16
linkedin's becoming so popular these days and a useful tool more so than a lot of the other ones
58:21
um so yeah that might be interesting as well hook up on
58:24
linkedin anything else going on and you
58:26
said you're in reading helping change businesses lives over the
58:29
next few days that's what you're up to hosgood what are you up to
58:32
in the next couple of days oh because
58:35
i'm not busy enough mark of course of course
58:38
i am i've started another post-grad diploma
58:41
oh really oh yeah you're joking yeah
58:44
we set that one in so i just i just thought right you know just thought i'd
58:48
just add to it a bit more in what do i ask yeah another it's just another advanced
58:53
coaching so qualification so i just again it's one of those an opportunity for
58:59
me to even though the content would be very similar to everything I've done,
59:03
it's my opportunity to be challenged by other people so it's quite nice,
59:07
again to refine and define my own practice,
59:11
Amazing, practising what you preach Fantastic.
59:14
Well look, thanks guys for giving up your time so kind of you, and,
59:18
Yeah, I look forward to seeing how the business clinic goes and then at a later
59:23
stage, hopefully, having you back to tell us how it went.
59:27
And, I mean, yeah, seeing how this conversation here is inspiring other people
59:30
because there's so many ticks in what you're talking about. It really is amazing.
59:34
It's bringing everything together that we're talking about and such an important
59:36
part of business, which we need to move on, don't we, about learning new tools
59:40
of what we can do to people and start learning about tools of how to look after
59:43
ourselves and therefore be able to help others. So it's great.
59:46
So thank you very much for that.
59:48
Right, people, that's it. We've reached the hour. The focus on business will be continuing.
59:53
The last part will be next Tuesday on January the 28th.
59:58
If you want to listen to the podcast or want to join us live to ask the guest
1:00:00
questions directly, then just look for us on social media, UK underscore STA,
1:00:06
where there'll be links to it, particularly on Instagram.
1:00:08
There's always a link to the next YouTube podcast there. But we're going to
1:00:12
have part four, CRM tools for soft tissue therapists. So we figured that's a
1:00:16
really important part as well.
1:00:18
The software and hardware that you're using in Clear, again,
1:00:20
to make life better for yourself in many cases, as well as for your patients.
1:00:24
Take some of that stress away. We're going to have special guest Ben Holyman,
1:00:27
who's a senior product specialist at Jane Software, who's going to be joining
1:00:30
us live at 8 o'clock on the FCA YouTube channel and also streamed,
1:00:34
as always, on Facebook as well.
1:00:36
So if you like the sound of that, I think you should do it. It's so important.
1:00:39
We've talked about it a few times. But things are changing so quickly in different
1:00:42
companies and businesses and possibilities, integrations and that.
1:00:44
So hopefully we'll see a few of you along for that.
1:00:48
Nicky Mansfield has said, thanks, Andy's and Matt. Fab, liking the sound of the Manchester hen do.
1:00:55
It's not, there's been no drinks. I shouldn't have said shots earlier on.
1:00:58
It's not that sort of session. Macaulay's not going along, so it's going to be quite tame.
1:01:01
Brian Huckley says, great session, guys. Really good. Thanks very much.
1:01:03
Thanks for joining us. Thanks to everyone for joining us live.
1:01:05
It really makes a difference.
1:01:06
It helps so much. The best feedback we get is people love the fact we do record
1:01:09
it live. So thank you for that.
1:01:12
Thanks, Andy Thomas. Thanks, Andy Hodge. was good thank you thank you for listens
1:01:17
hopefully we will spend some time together and in the meantime just take care of each other bye-bye.
1:01:22
Music.