Latest / Masterminds Podcast / You Were Programmed to Be Poor: Niyi Adesanya || Masterminds Podcast EP104

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You Were Programmed to Be Poor: Niyi Adesanya || Masterminds Podcast EP104 · Masterminds Podcast

0:00
SPEAKER_04: The first thing, what's the first quality you're able to see when you meet people that shows you how you can bring the best out of them?
0:07
SPEAKER_02: Well, the first thing is the teachability spirit.
0:10
SPEAKER_02: They have to be teachable.
0:11
SPEAKER_02: There is no programming without the programming.
0:14
SPEAKER_02: The best way to infuse stuff into their subconscious mind is when they are about to sleep.
0:20
SPEAKER_02: Those days are parents who say, um, have you ever seen money grow on tweets?
0:25
SPEAKER_02: It's programming, yes.
0:27
SPEAKER_00: Today, on Masterminds, the performance strategist behind boardrooms are Chevron, MTN, Atisalit, and the Nigerian Stock Exchange.
0:36
SPEAKER_00: Me Addesignia has helped businesses grow profits by up to 330%, pushed over a thousand executives, and spoken to three million people.
0:46
SPEAKER_00: And he said, People don't be with successful businesses.
0:49
SPEAKER_00: Find out what that is.
0:50
SPEAKER_04: So, how how did you personally do that?
0:52
SPEAKER_04: How did you break the chains of poverty?
0:55
SPEAKER_02: I change my environment.
0:56
SPEAKER_02: Whatever you're not programmed to see nothing.
1:00
SPEAKER_02: You see, a lot of people say, I read this book, it's my mentor because I read this book.
1:03
SPEAKER_02: No, no, no, it's your instructor, it's not your mentor.
1:06
SPEAKER_02: There's something we'll call regulator capture.
1:09
SPEAKER_04: Okay.
1:09
SPEAKER_04: Explain that.
1:10
SPEAKER_02: So anybody who regulates your industry must be captured by you.
1:13
SPEAKER_02: That's the reason why we've not been able to build companies that last 50, 100 years because we don't pay attention to that.
1:20
SPEAKER_04: Before we jump into the conversation, I wanted to take this moment to thank you for choosing to be here.
1:26
SPEAKER_04: The fact that you're here watching this video tells me that you're ready to sharpen your mind and elevate your life.
1:31
SPEAKER_04: Now, do me a favor, hit that subscribe button so that you can join the community of masterminds who are ready to lead the next generation.
1:40
SPEAKER_04: Hi and welcome back to the Masterminds Podcast.
1:42
SPEAKER_04: As always, our goal here is to sharpen your most powerful tool, your mind.
1:48
SPEAKER_04: My name is Richie Menta, and I am just your guide on this awesome journey.
1:52
SPEAKER_04: The man I'm about to talk to today is literally doing what I am trying to do.
1:56
SPEAKER_04: He is sharpening people's minds as a profession because he's a performance strategist and he has taken people from doing just okay in life to transforming them to amazing performers.
2:09
SPEAKER_04: And I'm talking about from individuals to companies, everywhere he steps, he's able to magnify what can be done.
2:16
SPEAKER_04: So I thought let's have a conversation and hopefully he drops a few gems that can magnify what you can do as well.
2:23
SPEAKER_04: So help me welcome Ni Adessaya.
2:26
SPEAKER_02: So good to be here.
2:27
SPEAKER_02: Thank you so much, Mensa, for having me.
2:29
SPEAKER_02: And I I I believe that we're gonna have a wonderful time together.
2:33
SPEAKER_02: And then let's roll.
2:35
SPEAKER_03: Let's roll.
2:37
SPEAKER_03: So, I mean, I've I've been watching you.
2:39
SPEAKER_03: I love how you feel, I love the motivation and everything.
2:43
SPEAKER_03: And I've seen some of the good new points like MTN, several, first time, Nigerian stock exchange.
2:49
SPEAKER_03: What I want to understand is the first thing, what's the first quality you're able to see when you need people that shows you how you can bring the best stuff?
2:58
SPEAKER_02: Well, the first thing is the teachability spirit, and they have to be teachable, and they have to be ready to learn because if somebody is not ready to learn, then there's nothing you can do about it.
3:08
SPEAKER_02: You know, there's something called um um unconscious competence, and well, we start with unconscious incompetence.
3:17
SPEAKER_02: In other words, you're not competent and then you're not aware.
3:20
SPEAKER_02: That's a dangerous place to be.
3:21
SPEAKER_02: And then you have what is what conscious incompetence.
3:25
SPEAKER_02: That point, you know you're not competent, but you're aware of it.
3:28
SPEAKER_02: That's where learning starts.
3:30
SPEAKER_02: And then you now move to the third one, which is now conscious competence.
3:34
SPEAKER_02: That's where you have to go through your notes over and over and over again.
3:37
SPEAKER_02: But you get to the place of mastery, and that is now unconscious competence.
3:44
SPEAKER_02: So you don't have to think about it.
3:45
SPEAKER_03: Let me let me get that again.
3:47
SPEAKER_02: Unconscious and competence, unconscious incompetent, dangerous place to be, then just place to be.
3:51
SPEAKER_02: Then conscious and competence, conscious competence, no conscious incompetence.
3:56
SPEAKER_03: That's where you start determining.
3:58
SPEAKER_02: Yeah, you know you're not competent, but you're aware of your gaps, you're aware of your limitations, and then that's where learning starts.
4:05
SPEAKER_02: And then you now get to conscious competence.
4:09
SPEAKER_02: That's when you have to go through your notes.
4:11
SPEAKER_02: You're okay, you've learned some things, so you're still conscious about it.
4:14
SPEAKER_02: Like the medical student, you know, when they start learning about all these diseases and everything, they have to go through their notes, you know.
4:20
SPEAKER_02: Ah, I have edit, I need to go through their notes.
4:23
SPEAKER_02: But after a while, they master it and they don't have to go through their notes again.
4:26
SPEAKER_02: Just by merely looking at you, and that's when they now become unconscious, unconsciously competent.
4:33
SPEAKER_02: They don't have to think about it.
4:34
SPEAKER_02: So that's why when you meet people, you want to find out where they are.
4:38
SPEAKER_02: And then everyone, no matter what you are, whether you are on conscious competency uh level, you still have to have that um conscious incompetence because you know that it's not every area that you you you know you're an expert, so you submit yourself to some people that can help you in that area.
4:58
SPEAKER_02: Just like I'm not uh competent in all areas, so there are some people that still have to submit myself, but I have to be aware that I'm not competent there.
5:06
SPEAKER_02: If I'm not aware, then there's no learning is gonna take place because I could just be bragging on emptiness and saying that I know this, I know that, but your knowledge has shifted and then you don't know where you are.
5:17
SPEAKER_03: That's very powerful.
5:18
SPEAKER_03: So I think the first step everybody who's watching this should take is analyze themselves and different areas of their lives and see where they are definitely that's yeah, definitely.
5:30
SPEAKER_03: Okay, so now you found somebody who is conscious and competent to learn.
5:36
SPEAKER_01: Yeah.
5:37
SPEAKER_03: So how do you scale that person?
5:38
SPEAKER_03: What's the first thing to help that person to grow?
5:42
SPEAKER_02: Well, definitely everything starts with the mind, just like you know.
5:45
SPEAKER_02: Um, well, no apologies, even the scripture says that uh out of the uh abundance of the heart, the mount speak it, and then uh from your heart flows the issues of life.
5:56
SPEAKER_02: So you need to know the mind because the mind is everything, and whatever gets in there gets to change the mind and gets to change the uh the individual.
6:06
SPEAKER_02: And then when you're dealing with the mind, you're dealing with the conscious side of the mind and the unconscious side of the mind.
6:12
SPEAKER_02: And again, when you want to also deal with both, you also need to start looking at the brain, and because the brain is how you absorb information, and then you're looking at the five waves, so to say, of the brain, and then which one which one addresses the unconscious side of it, and which one addresses the conscious side of it.
6:33
SPEAKER_02: So that let's put that aside.
6:34
SPEAKER_02: Let us even go somewhere else, and also you need to figure out how do you assimilate information, how do you get information through your five senses, through your five senses, but the two most powerful of the five senses is your sight and your hears.
6:53
SPEAKER_02: So once you work on those two very well, you can get people to um impute data into their mind, and then you start changing their mentality, start changing it up.
7:04
SPEAKER_02: It's gonna take a long time, but again, it depends on what you meet in the mind, anyway, because that's there's supposed to be a lot of declustering of the mind, and there could be some debris in the mind, you know, like prejudices, biases, uh, this and that that you have grown up with, and then that also could be a big thing to deal with.
7:26
SPEAKER_02: So when you come with an open mind, and then you say, Okay, you know what, I don't know anything right now, let me just submit myself to this person, and then the programming starts because there is no programming without the programming.
7:38
SPEAKER_02: I always laugh to people who say, you know, um, you're gonna be programmed there, they're gonna program you there.
7:44
SPEAKER_02: There are people who tell you that they're also talking from a programming plan, they've already been programmed.
7:50
SPEAKER_02: So you're talking about programming and then programming, but everybody needs to be deprogrammed, and then a new program has to come in.
7:57
SPEAKER_02: So you're looking at the what's it called, the learning process, the site and the and the and the auditory and everything, and you're also looking at what is the best way for you to learn because some people learn to what they see, some people learn to what they hear, and some people also learn to what they practically get involved with, and then you learn more.
8:18
SPEAKER_02: There's something we call the primary learning style that you must figure.
8:21
SPEAKER_02: I can let we learn all through through all those three means, but there's one that is the primary learning style.
8:27
SPEAKER_02: So if I can figure out your primary learning style, then I can get more information to your mind faster than any other means.
8:36
SPEAKER_02: Not that you don't learn by what you see, but probably you learn more by what you hear.
8:40
SPEAKER_02: So I will concentrate more on that because I can get more things infused into you quickly than that, and also you also look at the subconscious mind.
8:50
SPEAKER_02: The subconscious mind is the very powerful tool because when everything you're not thinking, that's what really comes to fall.
8:57
SPEAKER_02: And um, one of the best things that people need to realize that the best way to infuse stuff into their subconscious mind is when they are about to sleep.
9:09
SPEAKER_02: You know, we talked about the brainwave, there's what we call the theta brainwave, and the theta brainwave is um the the point your your brain is developing at age of zero to seven, which is your formative years, the teacher brain wave is what is very active there, and that's why you get a lot of things.
9:28
SPEAKER_02: You know what?
9:29
SPEAKER_02: If I give back to a child right now that and they took the child to Ghana, and then you know, you will not be able to speak Yoruba, even if I'm a Yoruba guy, because the the formative years has not been and the data has not been supplied into the formative years yet.
9:44
SPEAKER_02: So once you go there, the theater brainwave is at work, and then the same theater brainwave is at work when you are sleeping and you sleep, you know, dozing off that in between.
9:55
SPEAKER_02: So people need to be careful about what they expose themselves to, and most of the time we watch movies, we watch a lot of things that is not um gonna make our life progressive better, exactly, and then it's beauty that you're wondering why you are just unconsciously afraid of anything that appears.
10:16
SPEAKER_02: So one needs to be careful about that because what you want to do is to bring in new data into your conscious and your subconscious mind so that even when you're not sinking, when you're not in the midst of uh, I mean, deep thinking, you can be churning out a lot of things out of your mind because you've programmed your mind through the conscious and the unconscious mind using all these tools of um assimilation of um what's it called information and then also interpreting it.
10:45
SPEAKER_02: Interpreting is a different argument because yeah, because when you absorb the information, I tell people, you know what, you can hear many people hear the podcast right now, and they would um get different results from it, and everything still boils down on their frame of reference, which is the most important thing in interpretation.
11:09
SPEAKER_02: Now, the information you get is not going to be useful to you until you interpret it.
11:15
SPEAKER_02: Your interpretation makes the information useful.
11:19
SPEAKER_04: So if you don't have good, the best way to truly build wealth is over time with discipline and a system.
12:49
SPEAKER_04: Now I struggled with how to be able to invest until I found Achieve by Petra, which allowed me to deposit any amount at any time at my own convenience.
13:00
SPEAKER_04: So download Achieve by Petra now so you can join us on the journey to build wealth.
13:04
SPEAKER_02: One of the best way to learn.
13:06
SPEAKER_02: Yeah.
13:06
SPEAKER_02: And it's one thing it does for you is that it helps you also the cluster the things that you grew up with.
13:11
SPEAKER_02: Remember, we said something about the formative year.
13:13
SPEAKER_02: Zero to seven.
13:14
SPEAKER_02: Zero to seven.
13:14
SPEAKER_02: Most of the things that we're battling with as adults actually started from there.
13:18
SPEAKER_04: Okay.
13:19
SPEAKER_02: Yeah.
13:20
SPEAKER_02: I mean, the lack, people don't people still lack in the society, but I tell them it's your formative years.
13:27
SPEAKER_02: And if you have grown up with poverty, you've been you've been programmed.
13:31
SPEAKER_02: I mean, those days our parents will say, Um, have you ever seen money grown trees?
13:36
SPEAKER_02: It's programming.
13:37
SPEAKER_02: Yes, and uh, it's not about whether you are uh satisfied when you're eating.
13:42
SPEAKER_02: It's the question is, are you eating?
13:44
SPEAKER_02: Uh you don't have to be fooled, you don't have to be satisfied.
13:46
SPEAKER_02: Those are programming, yeah.
13:48
SPEAKER_02: And then you now leave the parent, you now went to a school, public school, that has dilapidated um buildings and everything.
13:56
SPEAKER_02: That's for the programming.
13:58
SPEAKER_02: And God help you.
13:59
SPEAKER_02: I don't know what happens in Ghana.
14:00
SPEAKER_02: And God help you now go to the university that the lecturer also has been programmed with the same programming and then now entrenches the programming on you, installs an updated lesson.
14:14
SPEAKER_02: Yeah, so you're looking at all that, and then you're looking how do you deal with that?
14:18
SPEAKER_02: So the best way to deal with that is making sure that before you sleep, you get yourself into that zone where you listen to things, and sometimes you even listen to things while you're asleep.
14:30
SPEAKER_02: People think that their mind is asleep.
14:33
SPEAKER_02: No, your subconscious mind switches on and they start absorbing some information.
14:38
SPEAKER_02: That's where you see some things and you're wondering, am I right or wrong?
14:42
SPEAKER_02: And then you now figure out oh, I'm absolutely right.
14:44
SPEAKER_02: It was the subconscious mind that pulled the information from the environment, pulled the information from what you're listening to, and then stored it there.
14:54
SPEAKER_02: And when it was needed, when pressure came, the subconscious mind came in and then supplied that to you.
15:00
SPEAKER_02: And that's one of the ways to be great.
15:01
SPEAKER_02: And that's one of the ways to impact your mind and get yourself into that zone.
15:07
SPEAKER_04: I'm about to create a sleep playlist right now.
15:10
SPEAKER_02: Yeah, I'm telling you, playlist, listen to all those things because that's where it is.
15:16
SPEAKER_02: It's it changes the the formative as well.
15:19
SPEAKER_02: That's where you grow up, from where I grew up, that you need to you need to deal with that.
15:23
SPEAKER_02: I'm not supposed to see abundance, but by uh reprogramming is making me see abundance.
15:29
SPEAKER_04: So, how how did you personally do that?
15:31
SPEAKER_04: How did you break the chains of publicity?
15:33
SPEAKER_02: Well, what I changed my environment.
15:35
SPEAKER_02: Okay.
15:36
SPEAKER_02: I was lucky enough, not intentionally, it was not a strategy, but I was just lucky enough to be in rooms with people.
15:43
SPEAKER_02: They were talking, speaking the language that I was never used to.
15:47
SPEAKER_04: Okay.
15:48
SPEAKER_02: And then when you're used to lacking and you're in the room with people that are positive with their lives, not because their life is really positive, but their language is actually positive.
15:58
SPEAKER_02: And then from there that rubs off on you, start seeing things, start opening your eyes to stuff, you start traveling to places within the country, not even outside, and then you're exposed to excellence, you're not exposed to dilapidated environment, you're moving to places that although you don't live there or you frequent there, and then you're moving with this guy before you go there, start changing your perspective.
16:21
SPEAKER_02: Because you see, whatever you cannot, whatever you're not programmed to see, you will not see it.
16:28
SPEAKER_02: Yeah, yeah, you have to be programmed to say it.
16:30
SPEAKER_02: You know, there's something called the red car theory.
16:33
SPEAKER_02: Yeah, but uh yeah, beautiful.
16:35
SPEAKER_02: Okay, good.
16:36
SPEAKER_02: Because if you don't see, I always tell people how many red cars did you see coming to this place?
16:41
SPEAKER_02: And then you say, Oh no, no, I didn't see any.
16:42
SPEAKER_02: Or if I told you that, after now, every red car that you see, I'll give you a thousand dollars.
16:49
SPEAKER_04: Trust me, they'll see a million red cars.
16:51
SPEAKER_02: Yes, because they've been programmed to see it.
16:52
SPEAKER_02: Yeah, so if you've been programmed to see like, you see like if you've been programmed to see abundance, you see abundance.
16:58
SPEAKER_02: Yeah, and then your life starts changing when you change that program and you start seeing abundance, and then you start seeing interpretation now, start seeing the people who are living in that abundance that they don't have two heads, they were probably spent nine months in their mother's womb.
17:15
SPEAKER_02: The one that went more than nine months is his own problem, is a defect of his own problem.
17:20
SPEAKER_02: Not but naturally it's supposed to be nine months.
17:24
SPEAKER_02: So all those things now come back to help you interpret properly.
17:28
SPEAKER_02: So once you can interpret it properly, you get to that zone, and then things start happening for you.
17:33
SPEAKER_04: True.
17:33
SPEAKER_04: And I've and I've come to see that a lot of people, like you're saying, when they are not thinking a certain way or exposed to certain things, they filter everything through a certain lens.
17:43
SPEAKER_04: So let's say somebody's always expecting betrayal or expecting to be scammed.
17:48
SPEAKER_04: So every opportunity to them looks like oh, this is another scam.
17:53
SPEAKER_04: Whereas somebody is always looking for chances to invest, chances to grow.
17:57
SPEAKER_04: So every opportunity is what can I benefit from this?
18:01
SPEAKER_02: And those two people have very different types of it's probably what they're watching before they sleep.
18:11
SPEAKER_04: Very true.
18:12
SPEAKER_04: One person is watching reality shows when they're being sleeping.
18:19
SPEAKER_04: Okay, I read about your your MIS procedure template.
18:23
SPEAKER_04: What is that?
18:23
SPEAKER_04: Can you explain that to me?
18:25
SPEAKER_02: Well, we've got two Maze procedure.
18:28
SPEAKER_02: One we use it for the organization, okay, and the other one we use it for the individual.
18:33
SPEAKER_02: Okay.
18:33
SPEAKER_02: Now, I'll go with the other is it is an acronym.
18:36
SPEAKER_02: The um the organization we use um MAIS M stand for mentoring, um, A advisory, C coaching, um, Evaluation, okay, and then the other E um energy.
18:53
SPEAKER_05: Okay.
18:53
SPEAKER_02: Now let me let me quickly uh unpack that a little bit.
18:57
SPEAKER_02: Mentoring is very important.
18:58
SPEAKER_02: If you're a business man, you need to have a business mentor.
19:02
SPEAKER_02: And please, the way people um explain mentoring sometimes is not the real thing.
19:08
SPEAKER_02: People try to separate mentoring from sponsorship, sponsorship, no, no, yeah, it's all bladder dash.
19:14
SPEAKER_02: Mentoring is mentoring.
19:15
SPEAKER_02: Your mentor has to be your sponsor, your mentor has to be everything.
19:18
SPEAKER_02: Okay, because when you look at it from the place of first mention, the word mentor is not an English word, it's the name of a person.
19:27
SPEAKER_02: Really?
19:27
SPEAKER_02: Yeah, it's the name of a person.
19:29
SPEAKER_02: So, what what the guy did then made his name probably a philosophy that people start using.
19:35
SPEAKER_04: Okay.
19:35
SPEAKER_02: Now, the movie is out.
19:37
SPEAKER_02: I've not seen the movie yet.
19:38
SPEAKER_02: I hope they talk about it.
19:39
SPEAKER_02: And the Odyssey or Odyssey or something like that, yeah, that is out now.
19:44
SPEAKER_02: It's um the guy called Odysseus who went to fight the Trojan War.
19:48
SPEAKER_02: And then when he was leaving his um kingdom, he handed over his son, Telemachus, to his friend Mentor, and told his friend that mentor, please help me bring up this boy in the way of royalty.
20:00
SPEAKER_02: I will not be around.
20:01
SPEAKER_02: So please tutor him, teach him things to go, teach him things to know, I'm not around, you're my best friend.
20:08
SPEAKER_02: So I'm and you know, and then him over to you.
20:11
SPEAKER_02: So, what that means is that mentoring is foster father word, and mentoring is proximity, mentoring is communication, and communication is dual ways.
20:24
SPEAKER_02: Yeah, not that you just hear me and then that's all.
20:26
SPEAKER_02: And you see a lot of people say, I read this book, is my mentor because I read this book.
20:30
SPEAKER_02: No, no, no, it's your is your instructor, he's not your mentor.
20:33
SPEAKER_04: Okay.
20:34
SPEAKER_02: They have to be that communication between the two of you.
20:38
SPEAKER_02: And then again, we also figured out that it was not mentor that actually, sorry, it was not mentor that actually did the job in teaching Telemachus all the things that he needed to know.
20:49
SPEAKER_02: The goddess will now take the form, transform herself to mentor, and then appear to Telemachus to teach Telemachus a few things.
20:58
SPEAKER_02: What that means is that even when you say somebody is your mentor, the person has to be able to play a role of a semi-god in your life.
21:04
SPEAKER_02: In other words, the person has to be able to open doors for you and shut some doors or shut some mouths that are coming against you.
21:11
SPEAKER_02: And then you know, when I was studying the word mentor, I saw all those things, and I went to study the word prodigy.
21:17
SPEAKER_02: And the prodigy also is an old, old French word, which is um which means that when you say somebody is your prodigy, what you have sworn, what you've said is that you have sworn to us that whatever will touch him will first touch you first before he gets to him.
21:33
SPEAKER_02: Okay, in other words, if fire is coming, the fire will have to burn you first before it gets.
21:37
SPEAKER_02: In other words, you're protecting this guy.
21:39
SPEAKER_02: Yeah, so I said this guy is my prodigy, my mentee.
21:42
SPEAKER_02: You have sworn to have his back.
21:45
SPEAKER_02: Okay, and then when you look at that concept of mentoring, and then you now take that to the marketplace to look for a business mentor, you are more or less um immune.
21:56
SPEAKER_02: Because someone will protect you, yeah, protect you because someone.
22:00
SPEAKER_02: Somehow, your mentor should be able to help you.
22:03
SPEAKER_02: Um, there's something we call regulator capture.
22:09
SPEAKER_05: Okay.
22:09
SPEAKER_02: Explain that to me.
22:10
SPEAKER_02: So anybody who regulates your industry must be captured by you.
22:14
SPEAKER_05: Okay.
22:15
SPEAKER_02: Anybody will regulate it.
22:16
SPEAKER_02: How do you capture that?
22:18
SPEAKER_02: You capture them through relationship by getting act being active in whatever they do.
22:24
SPEAKER_02: I mean, just imagine the engineering society regulates the engineer.
22:28
SPEAKER_02: I'm just giving an example here.
22:29
SPEAKER_02: You must be actively involved in the society.
22:32
SPEAKER_02: You must be there, and people must know you, and then you must be contributing all the things so that when there is a policy, you probably will be one of the first people, few people that will be called to be there, to come and um I mean to call to be there to tell you what and what you need to put in place.
22:47
SPEAKER_02: That's what's called regulator capture.
22:49
SPEAKER_02: Now, sometimes you can also even capture those regulators.
22:52
SPEAKER_02: But you know, if you have a good mentor who has been in the business for a long time, can help you capture those regulators.
22:58
SPEAKER_02: And um, by the time you wait for a policy to regulate you, you're already late.
23:03
SPEAKER_02: You should be aware before the policy comes out to regulate you so that you can be one step or two steps ahead of the whole um stuff.
23:11
SPEAKER_02: So, mentoring one advisory, good, because one of the strengths of a business person is the ability to lead in the midst of ambiguity.
23:23
SPEAKER_02: Okay.
23:24
SPEAKER_02: When you have different options, how can you lead?
23:30
SPEAKER_02: Now, it's tragic when you are the only one thinking through the process of leading through ambiguity.
23:40
SPEAKER_02: So you need a trusted man, you need people around you, sometimes your mentor, and then you need to know that even the people working with you, they have to be top grade thinkers that they can help you navigate through the ambiguity.
23:55
SPEAKER_02: You can pick the one, and then if it doesn't work immediately, there's a way you guys can uh what's it called, navigate back and reinvent yourself to the next one and everything like that.
24:04
SPEAKER_02: So you need that advice, advisory stuff.
24:07
SPEAKER_02: And then as a coach, every now and then being a leader of your organization, leadership demands that you evolve.
24:15
SPEAKER_02: Because the since the problem you were dealing with 10 years ago is different from the problem you're dealing with today.
24:21
SPEAKER_02: The staff we dealt with 15 years ago are different from the staff we dealt with today.
24:25
SPEAKER_02: 15 years ago, you could talk to somebody anyhow and they still come back to work.
24:29
SPEAKER_02: This year, you just raised this time, you just raised your voice and you affected their mental health.
24:37
SPEAKER_02: I'm telling you, so the way you talk before is different from the way you talk now.
24:40
SPEAKER_02: So your leadership must evolve.
24:42
SPEAKER_02: That's why you need to have a coach that coaches you to evolve your leadership, and the different things.
24:46
SPEAKER_02: I can't go into that because once I get into leadership, you may not live here today.
24:52
SPEAKER_02: You know, the different thing, and there's uh there's the strategic leadership, there is um um sophisticated leadership, there is um ambidextrous leadership concept that we have come up with, and everything, and people need to just keep navigating.
25:07
SPEAKER_02: I mean, from operational leadership to strategic leadership, there's self-leadership, operational leadership, strategic leadership, sophisticated leadership, uh, and ambidextrous leadership, and all those things just keep coming like that.
25:18
SPEAKER_02: But you must be able to do that, then you not get to evaluation.
25:21
SPEAKER_02: Evaluation is very key for business people.
25:24
SPEAKER_02: Your business is your business must be evaluated regularly.
25:28
SPEAKER_02: Okay, regularly.
25:29
SPEAKER_02: Where you bring people in to help you look at the gaps.
25:33
SPEAKER_02: And sometimes most people, that's the reason why we've not been able to build companies that last 50 or 100 years because we don't pay attention to that.
25:41
SPEAKER_02: We only judge most of our companies based on the income that they generate.
25:46
SPEAKER_02: That's just one side of the dynamics of growing an organization.
25:52
SPEAKER_02: I mean, income.
25:54
SPEAKER_02: You can have tremendous income, you can be making so much money, and then your business still fails.
26:02
SPEAKER_02: People don't understand this.
26:03
SPEAKER_02: Nokia had when Nokia failed, Nokia had two over 200 billion dollars value, market value.
26:15
SPEAKER_02: I mean, over, I mean, they still failed.
26:17
SPEAKER_02: BlackBerry had over 80 billion dollars, they still failed.
26:22
SPEAKER_02: So it's not about the income.
26:24
SPEAKER_02: There are other things, and everything needs to be evaluated.
26:26
SPEAKER_02: Even as human beings, you know, to say we have 14 systems and everything.
26:30
SPEAKER_02: Yeah, just imagine if one of those systems is faulty, the person is sick.
26:35
SPEAKER_02: Now 13 is okay, one is faulty.
26:38
SPEAKER_02: The person is sick.
26:39
SPEAKER_02: And then most of the time, because we don't see it outside, we just feel we're okay.
26:43
SPEAKER_02: Very true.
26:43
SPEAKER_02: So that's why you need to check everything regularly, evaluate, and then I always tell people stage one is way better than stage four of anything.
26:52
SPEAKER_02: Sickness, cancer, stage one can still be managed.
26:54
SPEAKER_02: Cancer still when it's now starting.
26:56
SPEAKER_02: Oh, yeah, before it becomes a mast monster.
26:59
SPEAKER_02: How do you kill a beast when it's just growing?
27:02
SPEAKER_02: But when it grows up, you know, we can all play with a cup, lion cub right here.
27:06
SPEAKER_02: Yeah, but you can't try it.
27:08
SPEAKER_02: When it's a liar, when it's a liar, you can try it.
27:10
SPEAKER_02: Yeah, so that's that about evolution.
27:13
SPEAKER_02: And the fifth one there's talking about energy.
27:16
SPEAKER_02: Energy is where you go to for um how will I put this now?
27:23
SPEAKER_02: You go to to get inspiration.
27:26
SPEAKER_05: Okay.
27:26
SPEAKER_02: Every businessman must be able to put them put themselves in rooms that are bigger than them.
27:34
SPEAKER_04: Okay.
27:35
SPEAKER_02: Rooms where they can be inspired, rooms where they can feel as if no, what I've achieved so far is just the beginning.
27:43
SPEAKER_02: It's nothing compared to what is available on this earth.
27:49
SPEAKER_02: So once you put yourself there and you can you have the mechanism to be able to convert every so-called intimidating appearance into energizing, because that's also something you have to be able to do.
28:00
SPEAKER_02: You have to take all those um uh intimidating situations, speeches, data, and then turn those things into inspiration for you.
28:09
SPEAKER_02: And that's why you increase your energy.
28:11
SPEAKER_02: And then when it comes to energy, also, every businessman must know that there are things, there are people, and there are places that are energy vampires.
28:19
SPEAKER_05: Yeah, that suck your energy.
28:21
SPEAKER_02: Yeah, and yeah, you have to be aware of that and you have to stay off those things because sometimes you have a vision, but there is not enough energy to be able to push it.
28:33
SPEAKER_02: And then sometimes you push it for one, two years, but you don't have the capacity to make it stay for uh 10 years, 15 years, 20 years because your energy has been depleted.
28:44
SPEAKER_02: Okay, and then you must go to places that can help you restore that.
28:48
SPEAKER_04: Yeah.
28:48
SPEAKER_02: Now, out of that, for the individual, the A when it comes to maze was changed from uh advisory to adaptability, okay, and then the the C was changed from coaching to conditioning, okay, and then okay, yeah, those are the two things that were touched when it comes to the channel.
29:08
SPEAKER_02: So that one is the mentorship, mentorship, adaptability, um, conditioning, and then evaluation, and then what's it called?
29:17
SPEAKER_02: Energy.
29:18
SPEAKER_02: Okay.
29:18
SPEAKER_02: So I could just touch on um what's it called?
29:22
SPEAKER_02: Adaptability.
29:23
SPEAKER_04: Adaptability, yeah.
29:24
SPEAKER_02: Adaptability is when you begin to learn how you are learning.
29:27
SPEAKER_04: Okay.
29:28
SPEAKER_02: You need to learn how you're learning because if you don't learn how you're learning, it's very likely that you won't get the best out of every information that you have.
29:36
SPEAKER_02: Yeah.
29:37
SPEAKER_02: I said it earlier on about uh what's it called, um your learning style.
29:42
SPEAKER_02: Some of us will learn through what we see faster than what we hear.
29:47
SPEAKER_02: Some of us we learn until we get practical.
29:49
SPEAKER_02: Yeah.
29:50
SPEAKER_02: We don't learn too much.
29:51
SPEAKER_02: So by the time you have learned how you learn, you get more information from that.
29:56
SPEAKER_02: And sometimes you need to relearn how you learn.
29:59
SPEAKER_02: So all those things are the things that make you adaptable.
30:02
SPEAKER_04: Okay.
30:03
SPEAKER_02: Because when we were growing up, they told us knowledge increases every 18 months.
30:10
SPEAKER_02: But now, knowledge increases every 18 seconds.
30:13
SPEAKER_04: Yeah.
30:14
SPEAKER_04: Because things are moving around.
30:16
SPEAKER_02: So you have to be fluid, adaptable, and nimble, everything has to be fast.
30:22
SPEAKER_02: Yeah.
30:23
SPEAKER_02: And then when it comes to conditioning, which I've already said earlier on, is a matter of you know, how do you deal with your biases and your prejudices?
30:33
SPEAKER_02: You must be able to work on that.
30:35
SPEAKER_02: Many of us grew up with a lot of things our community implanted into us.
30:40
SPEAKER_02: And it makes us look to people that are supposed to be our helpers as suspects, and they don't get the best out of that.
30:47
SPEAKER_02: So you need to work on all those things.
30:49
SPEAKER_02: And then you see the MASE theory, the MASE framework has really helped a lot of organizations within Nigeria, outside Nigeria.
30:56
SPEAKER_02: I mean, uh, even individuals.
30:59
SPEAKER_02: I mean, I I'm I'm style looking at it in my own business.
31:03
SPEAKER_02: I've tried to get the rich man's um children.
31:06
SPEAKER_02: I only have people that I consult for or I coach, they're just about 5% second generation or third generation wealth builders.
31:14
SPEAKER_04: Okay.
31:15
SPEAKER_02: I've always attracted 95% first generation wealth builders.
31:19
SPEAKER_02: And that's where the work is.
31:20
SPEAKER_04: And your success rate has been high because I I read that between 63 to 313%, like you've been able to increase their bottom line.
31:31
SPEAKER_02: I'm sure they've gone.
31:31
SPEAKER_02: That's even um uh like um three, four years ago, what you said that the rate they are doing, um those guys are doing crazy numbers now, crazy numbers.
31:42
SPEAKER_02: And um, although I don't sell numbers, what I mean by I don't sell that you make so too money and everything, because I know um growth is nothing when there is no else.
31:52
SPEAKER_04: Okay, true.
31:53
SPEAKER_02: Growth is nothing when there's no else.
31:55
SPEAKER_02: Yeah, because anything that is growing that is not healthy is cancerous.
31:58
SPEAKER_02: Yeah, it's a tumor.
32:00
SPEAKER_02: So you need to ensure health first before you can start talking about growth.
32:04
SPEAKER_02: Okay, you can grow and not be healthy, you will not be able to sustain it.
32:09
SPEAKER_04: So when you say health, are you referring to just physical health or you mean like even business health?
32:14
SPEAKER_02: Business health, business health.
32:15
SPEAKER_02: That's why we do the evaluation.
32:17
SPEAKER_02: Yeah, and then there are things that you must drive at the same time.
32:21
SPEAKER_02: Your system must be working.
32:22
SPEAKER_02: There's something we call the total system drive, and then that's where you have the vision, infrastructure, strategy, competence, culture, people, skills with technology, and all those things has to play.
32:34
SPEAKER_02: And then you must be able to drive everything together.
32:38
SPEAKER_02: Uh that's total system drive.
32:40
SPEAKER_02: And then there's also something also we call the comprehensive implementation process, which you know, you may have the strategy, the strategy to drive production, competence to competency to drive production based on the systems.
32:55
SPEAKER_02: But then when you drive production, how do you drive admin?
33:01
SPEAKER_02: How do you drive marketing?
33:03
SPEAKER_02: Yeah, so production may be the focal point where we focus on now, but the comprehensive implementation process demands that you don't focus only on production, yeah, that you carry admin along, you carry marketing along.
33:23
SPEAKER_02: So you do the pareto principle.
33:25
SPEAKER_02: The one that has problems, we focus 80% on that.
33:28
SPEAKER_02: The other people ask, based on what we've discussed with production, do you guys have any challenge in your own unit right now?
33:34
SPEAKER_02: Let us talk about it.
33:35
SPEAKER_02: Okay, let us get the feedback.
33:36
SPEAKER_02: Talk about it.
33:37
SPEAKER_02: So you're talking about the why we're driving one because most of the time we drive one and then we drive that one to a point of almost successful uh drive.
33:46
SPEAKER_02: And then automated, yeah, and then then you see you look back, and then you see that admin has gone down, admin is on fire, so you rush back to quench the fire, and then production is already regressing because you didn't pay attention to it.
34:01
SPEAKER_02: So it has to be a complete, comprehensive implementation um process, but the total system has to be paid attention to.
34:08
SPEAKER_02: You don't forget it, you don't have a business.
34:11
SPEAKER_02: And let me say this other for those people who have given their children the business, I mean they transfer their business the business to the children.
34:19
SPEAKER_02: They say, okay, we left them money, we left them assets.
34:22
SPEAKER_02: The question is that did you leave them a complete system?
34:25
SPEAKER_02: Is the system um what's it called?
34:28
SPEAKER_02: Um healthy?
34:30
SPEAKER_02: Because most of the time we handed over carcasses to the next generation because we didn't pay attention to the things that we're supposed to pay attention to.
34:41
SPEAKER_02: We complain when they can't continue.
34:43
SPEAKER_02: Exactly.
34:43
SPEAKER_04: Yeah, yeah.
34:44
SPEAKER_04: So is that why you mentioned that you said people don't build successful businesses?
34:49
SPEAKER_04: What did you mean by that?
34:50
SPEAKER_02: Yeah, anybody who's smart enough know that you can't there's a limit to what you can do in a business as a business owner.
34:58
SPEAKER_02: So the best thing you do is for you to build systems and let the system do more than you can do.
35:03
SPEAKER_02: Yeah, whatever you can do, we can do better.
35:06
SPEAKER_02: So the system takes over and builds the people, and then builds the um, what's it called, the structure to drive whatever you're driving.
35:13
SPEAKER_02: Okay, but again, you need to realize that it's people that will also drive the system, yeah.
35:18
SPEAKER_02: So you still come back to the people and then develop them.
35:21
SPEAKER_02: That's where competence is coming comes in.
35:24
SPEAKER_02: That's where um what's it called um development and then the right minds come into play because the system is like the skeleton without blood, the body will not still move.
35:37
SPEAKER_02: Yeah, so blood is the people, you need the people, you need right-minded people, but with blood alone, there is no body all the same.
35:47
SPEAKER_02: You need both.
35:48
SPEAKER_02: You need both.
35:49
SPEAKER_02: So, but any sensible person realizes that there will come a time where your business must be bigger than you, and the only way you can do that is by building strong systems that can move, thrive, and everything.
36:07
SPEAKER_02: And let me also drop this as it's coming to my heart, and I think businessmen should pay attention to this.
36:13
SPEAKER_02: You know, sometimes we we always say that we're employing people so that they can free us from uh our business.
36:20
SPEAKER_02: No, no, no, no, no.
36:21
SPEAKER_02: You employ people so that they can give you more time to focus on the things that your business needs from you.
36:26
SPEAKER_04: True.
36:27
SPEAKER_02: You are the chief marketing officer of your business.
36:30
SPEAKER_02: You are, even if you have a CEO, you are still the one marketing.
36:33
SPEAKER_02: So you pay people, you employ people so that they can free you more time to focus on the most important things.
36:41
SPEAKER_02: And I think people always say that um they want to retire at the point in time.
36:45
SPEAKER_02: I'm wondering what taught them all this retirement.
36:48
SPEAKER_02: I think people need to need to start thinking about how they would be leading their gun, even at 80.
36:54
SPEAKER_02: Your job description just changes, but the vision, the drive, the culture, the cultural drive must still be done by you.
37:03
SPEAKER_02: And I think people need to understand that.
37:06
SPEAKER_04: I'm retired.
37:07
SPEAKER_04: I can hear I'm retired.
37:09
SPEAKER_04: I know you can't retire.
37:10
SPEAKER_04: You're too young to retire.
37:14
SPEAKER_02: As a Christian, I don't even believe in retirement.
37:16
SPEAKER_02: I didn't see retirement in the Bible.
37:17
SPEAKER_02: I've seen people walk to the 80s, 90s, just be sound, and then you don't have to jump around.
37:23
SPEAKER_04: Speaking of which as a Christian, because you started as a pastor.
37:26
SPEAKER_04: Yeah.
37:26
SPEAKER_04: So how did you move from pastor to corporate counseling?
37:31
SPEAKER_02: Well, well, that's 2005, thanks to my mentor who happened to be a pastor also in that summer DM.
37:38
SPEAKER_02: And uh, you know, that's why, you know, in the multitude of counseling, there is safety.
37:43
SPEAKER_02: Yeah, so you need to you need to listen to people, you need to find that is teachable.
37:48
SPEAKER_02: You know, um the deed, and um we did a question, yeah, you know, like evaluation on our ministry gifts.
37:57
SPEAKER_02: Okay, then I was so low on the pastoral gift.
38:01
SPEAKER_02: Oh I was almost zero.
38:04
SPEAKER_02: Although I have the title of a pastor, but based on that evaluation, I realized I'm not a pastor, I'm more of a teacher, I'm more of an evangelist, and then my leadership um quality in my leadership scores was very high.
38:19
SPEAKER_02: Okay, you know, sometimes you can confuse leadership with pastoring, but they are two different things.
38:23
SPEAKER_04: So, what's the difference between especially two words you said?
38:26
SPEAKER_04: So pastor and evangelist, what's the difference?
38:28
SPEAKER_02: Yeah, yeah.
38:29
SPEAKER_02: Evangelist is to go out, win souls, okay, talk about Christ, and then pastor is to nurture those souls, okay, counsel them, sit down with them, name their babies, bury them if they have to be buried, and everything.
38:41
SPEAKER_02: So he's more in-house like a manager, whilst the evangelist is more like a salesman who goes to get the client, and then the manager will now manage the client in-house and everything.
38:53
SPEAKER_02: So I'm more of that, I'm more of an outward person, outward focused.
38:57
SPEAKER_02: I don't like counseling, although I enjoy it now through coaching because it brings in some money, but then I never did like it.
39:07
SPEAKER_02: I never didn't like it.
39:08
SPEAKER_02: Uh counseling, I mean going for naming ceremony and go except for the food that you're gonna eat there and uh the party jollo.
39:15
SPEAKER_02: Nigerian party jollof.
39:17
SPEAKER_04: Just so you guys have the Ghana Niger fight on Jolov.
39:23
SPEAKER_02: And they almost agreed that uh Nigerian Jolov is they almost agreed.
39:29
SPEAKER_04: So I'll let you guys know after trying Niger Party Jolov.
39:32
SPEAKER_02: Yeah, let's try good.
39:34
SPEAKER_02: So, you know, and um, I mean he came into the scene and then advised us on advised me on what to do, and then I took his advice, and I was gonna start a church, but then how can you start a church when it's not you're not your pastor?
39:52
SPEAKER_02: You'll just be torturing the people because you don't have the skills.
39:55
SPEAKER_02: You could you could fool people with your leadership and can get some things done, but definitely you will not be able to do the real thing.
40:02
SPEAKER_02: Just imagine you're a pastor, you don't like to counsel people.
40:04
SPEAKER_02: Imagine you're a pastor, you don't like to go for naming ceremony.
40:07
SPEAKER_02: It's very it's gonna be very disastrous.
40:10
SPEAKER_02: So and then also when I figured that out, then it now told me that I need to brand for the corporate world because I'm already a church boy, they know me already in church, so they will accept me.
40:23
SPEAKER_02: But if I brand as a church boy, the corporate guys may not accept me.
40:30
SPEAKER_02: So brand the corporate, we already know you as a church boy.
40:34
SPEAKER_02: You always have a um warm embrace whenever you come to do stuff for us, and thank God I did that.
40:39
SPEAKER_02: So I moved in, and then again, the the landing was so soft and so nice that all boils down to relationships, and that's why everybody who is trying to build anything must know that before you build anything, whether business, whether ministry, whether anything, you first must build a relationship.
41:00
SPEAKER_02: Yeah, because the relationships that you have built that will help you build the businesses.
41:05
SPEAKER_02: And then I wanted to do the first, my first um motivational uh seminar that was 2005.
41:13
SPEAKER_02: Okay, and then I I wasn't known in the corporate world, so I just looked at a few people in the church who could be of help.
41:22
SPEAKER_02: I mean, editor of one of the leading newspapers in Nigeria.
41:26
SPEAKER_02: I mean, the leading newspaper in Nigeria then, Punch newspaper then.
41:30
SPEAKER_02: I just walked up to him.
41:32
SPEAKER_02: I said, You've had me preach in church.
41:34
SPEAKER_02: Please can you write me one or two paragraphs as a testimony of whatever it is?
41:38
SPEAKER_02: Because nobody knew near desire.
41:40
SPEAKER_02: But just imagine I have the editor of Punch newspaper writing something that brings in credibility, minute.
41:46
SPEAKER_02: That's what I was looking for.
41:48
SPEAKER_02: So Eno wrote stuff that sounded churchy.
41:52
SPEAKER_05: Okay.
41:53
SPEAKER_02: I have never been, I uh I've never been under his ministration without being blessed.
41:58
SPEAKER_02: You know, stuff like that.
42:00
SPEAKER_02: Yeah.
42:00
SPEAKER_02: So I needed to change um ministration to speech and then blessed to impacted.
42:09
SPEAKER_02: I know when you're dealing with a journalist, you don't change their words without their permission.
42:15
SPEAKER_02: Luckily for me, so I did a draft of the handbill and I showed it to him that, sir, I want to change this and that, but I need your consent.
42:23
SPEAKER_02: So he saw the ambulance.
42:24
SPEAKER_02: I said, What this is what you're planning to do?
42:27
SPEAKER_02: Are you serious?
42:29
SPEAKER_02: He said, Yes.
42:30
SPEAKER_02: I said, No, you can't just go like that.
42:33
SPEAKER_02: Let's have a meeting with you.
42:34
SPEAKER_02: So he invited his other friend.
42:35
SPEAKER_02: That one was the editor of this day newspaper then.
42:38
SPEAKER_06: Okay.
42:39
SPEAKER_02: And then they sat down with me in a room, and those two guys actually changed the trajectory of everything within two weeks.
42:48
SPEAKER_04: Wow.
42:49
SPEAKER_02: 2005, and then I was supposed to be a new kid in the block.
42:54
SPEAKER_02: But when those guys were done with me, forget it.
42:58
SPEAKER_02: I became, I mean, just from nowhere.
43:01
SPEAKER_02: You would ask, where is he?
43:02
SPEAKER_02: Is he also part of the profit?
43:04
SPEAKER_02: But didn't know that I had some meetings with some profits who now looked for my USP.
43:09
SPEAKER_02: They were looking for my unique selling proposition that they wanted to sell.
43:12
SPEAKER_02: Once they figure it out, boom, they went on the media, punch newspaper, full page, this day newspaper, full page.
43:20
SPEAKER_02: They call one of their friends, which was Sun newspaper.
43:22
SPEAKER_02: That one gave me half page.
43:24
SPEAKER_02: Just imagine in one day, you're seeing me full page.
43:26
SPEAKER_02: I'm talking about 2005, not when media, social media is very, I mean, then everybody goes for the uh ad copy newspaper, two and a half page.
43:37
SPEAKER_02: Three national newspaper.
43:41
SPEAKER_02: Boom.
43:42
SPEAKER_02: I was almost made.
43:45
SPEAKER_02: So that was made the transition very easy.
43:48
SPEAKER_02: And again, there was there's this man you may know him, Professor Parti told me in Nigeria, one of the cerebral intelligent professors that we have in Nigeria.
43:58
SPEAKER_02: He was one of the brain behind.
44:00
SPEAKER_02: The Lagos Business School, the popular Lagos Business School.
44:04
SPEAKER_02: He also was now looking for some young guys that he wanted to mentor.
44:07
SPEAKER_02: Probably saw the newspaper.
44:08
SPEAKER_02: So he now extended his invitation to me.
44:11
SPEAKER_02: We got down, sat down with some other young guys, and then he now decided to mentor us.
44:15
SPEAKER_02: And see those two scenes, Sam Remy, newspaper.
44:19
SPEAKER_02: Uh part he told me, boom.
44:21
SPEAKER_02: Before he knows what happened, the guy was supposed to start from one.
44:25
SPEAKER_02: Didn't start from one, probably started from 100, and then boom.
44:29
SPEAKER_04: Wow, that's true.
44:30
SPEAKER_04: And I've been able to sustain it.
44:33
SPEAKER_04: Anyone who knew me before Mastermind, so you know that I've spent the past 20 years dedicating my life to bringing you the best music and the best sound.
44:42
SPEAKER_04: And now I put those years of experience into creating a way that you can experience that sound.
44:48
SPEAKER_04: And that's why we brought you the Lynx Reverb headphones and the Lynx Octave Portable Speaker.
44:54
SPEAKER_04: So that you can enjoy crisp sound with premium quality.
44:57
SPEAKER_04: How did you sustain it?
44:58
SPEAKER_04: Because it's a lot of people say that it's easy to get your first break, but sustaining it, managing it is very difficult.
45:08
SPEAKER_04: Like I know a lot of people, let's even come to wealth, who've made their first, you know, big paycheck or their first big project.
45:16
SPEAKER_04: But now maintaining that becomes where most people fail.
45:19
SPEAKER_04: So how have you been able to maintain that all these years?
45:22
SPEAKER_02: Well, you're very right.
45:23
SPEAKER_02: Becoming successful is not as difficult as staying successful.
45:29
SPEAKER_02: And then you still go back to the Mace um theory and the May's um procedure and everything, which is business mentoring.
45:37
SPEAKER_02: But much more than that, like I said, I know I mentioned energy also.
45:41
SPEAKER_02: You must know that there will come at every season in time, your energy level will drop.
45:49
SPEAKER_02: Your energy level would drop.
45:51
SPEAKER_02: Excuse me, but you must know how to replenish it.
45:54
SPEAKER_02: You must know where to go to replenish it.
45:56
SPEAKER_02: That aside, also you must be daring.
45:59
SPEAKER_02: And I think one of the things that people fail to sustain whatever they are doing, how they fail is that they expect to be profitable from the word goal.
46:10
SPEAKER_05: Okay.
46:10
SPEAKER_02: Yeah.
46:11
SPEAKER_02: I've never done anything in my life that I'm expecting to be profitable until after five years.
46:16
SPEAKER_04: Okay.
46:17
SPEAKER_02: That's my mentality.
46:18
SPEAKER_02: Now, sometimes I break even before five years.
46:21
SPEAKER_02: But my people know that we have to run these things consistently, and then probably after five years, we start seeing the profit that we want.
46:29
SPEAKER_02: And then that's been my mentality.
46:31
SPEAKER_02: And everything, so I can make all the money in a project first year, I can reinvest it back into it immediately.
46:40
SPEAKER_02: That just to keep it growing.
46:42
SPEAKER_02: Because you see, this is it.
46:43
SPEAKER_02: If you are into the knowledge event business, knowledge business, I mean, in that like I am, you know that the success and the um impact of your program, the previous program sells the next one.
47:00
SPEAKER_02: So you want to give it everything that you have.
47:04
SPEAKER_02: And then luckily for us, right now in Nigeria, I think we have one of the strongest when it comes to events.
47:11
SPEAKER_02: Um, what's it called?
47:13
SPEAKER_02: Knowledge events industry in Nigeria.
47:15
SPEAKER_02: Okay.
47:15
SPEAKER_02: I mean, one of the strongest, if not the strongest.
47:18
SPEAKER_02: And um, I know we we we budget heavily, very crazy money into it.
47:23
SPEAKER_02: Very crazy money.
47:24
SPEAKER_02: And then that's kept me, and then I am not afraid to fail.
47:28
SPEAKER_02: And I don't care what everybody says.
47:30
SPEAKER_02: I run my race, I push myself because I know that once, no matter what you're saying, once I get to the end point that I can see you all change your language, you change your voices, and then you celebrate with me, and just a matter of time.
47:45
SPEAKER_02: But I kept pushing, I kept listening to people, and then you also keep need to keep upgrading your knowledge, yeah, keep upgrading your knowledge and everything.
47:54
SPEAKER_02: And let me also advise people they need to go back to some of the books that they bought in 1990 and 1980, seriously, because um the last three months, I went back to some of the books that I bought in 1990, and some of my teachings today were changed by those books that were born in 1990.
48:16
SPEAKER_02: Okay, still very much relevant.
48:18
SPEAKER_02: I wrote a book, 2021, I went back to it, and I'm wondering why do I now have to start studying again for me to teach when I can just take one of the chapters there and go and teach it?
48:32
SPEAKER_02: Because sometimes you have done a lot in time past that you've forgotten, thinking that the new knowledge, new knowledge, but there's no knowledge.
48:38
SPEAKER_02: You just need to just flesh it up and energize it and move on.
48:41
SPEAKER_02: Yeah, so sustainability is all about the people that you have around you, relationships that you have built, and then you must not be afraid to fail.
48:50
SPEAKER_04: I think my favorite part of what you've said is the five years.
48:54
SPEAKER_04: Yeah.
48:55
SPEAKER_04: Because I know so many people who've started something and they are six months in, they are eight months in, and they're thinking, Oh, this is failing, this is not working, I need to quit.
49:06
SPEAKER_04: And I keep watching them and thinking, you're a baby.
49:09
SPEAKER_04: Like you're literally a baby.
49:11
SPEAKER_04: You need to keep going and driving it till it works.
49:14
SPEAKER_02: Yeah, because you see, people don't just most of the problem we have in sub-Saharan Africa is because we don't pay attention to data.
49:23
SPEAKER_02: We don't pay attention to it.
49:24
SPEAKER_02: Yeah, because when you look at data, and as an entrepreneur, you know that you're not in business until you have done 10 years.
49:30
SPEAKER_02: Okay.
49:31
SPEAKER_02: Definitely.
49:31
SPEAKER_02: You're not, no matter the income that you have earned, you're not in business.
49:36
SPEAKER_02: Because statistics and data shows that for every 100 businesses that started, let's just say when I started 2005, when you get to 2010, 90 of them will die.
49:48
SPEAKER_05: Okay.
49:48
SPEAKER_02: So 10 will survive.
49:50
SPEAKER_05: Yeah.
49:50
SPEAKER_02: That's the first five years.
49:51
SPEAKER_02: By the time you get to 2015, out of the 10, is only one that is still standing.
49:56
SPEAKER_05: Okay.
49:57
SPEAKER_02: So in 10 years, 99 businesses will die.
50:00
SPEAKER_02: That's 99%.
50:02
SPEAKER_02: So no matter what you have achieved in fourth year, second year, sixth year, seventh year, when you're aware of the data, you know that you have not started yet.
50:11
SPEAKER_06: Yeah.
50:11
SPEAKER_02: And you're on your toes looking back and forth.
50:14
SPEAKER_02: And then when you've crossed 10 years, now let me even breathe a little.
50:17
SPEAKER_02: Now let me even start going to the vacation now.
50:21
SPEAKER_02: Because when I started, I bought all the suit that I needed to buy.
50:26
SPEAKER_02: Because you know what?
50:27
SPEAKER_02: My own business is all about showmanship, also.
50:29
SPEAKER_02: Because you can't be saying that I want to teach people success, and then you're looking uh tattered and hacked and everything.
50:34
SPEAKER_02: So I bought all the black suits, yeah.
50:36
SPEAKER_02: Black suit, black suit, two black suits, one navy, blue suit, no stripes.
50:42
SPEAKER_02: You know, because I'm gonna wear a black suit, yeah, and I just need to change the shirt and the tie.
50:47
SPEAKER_02: You don't know if there are stripes, no, if there are stripes, you know that you notice though you don't have to two black, one navy, and then that was all.
50:55
SPEAKER_02: So it was the shirt that we were changing, and the shoes and the tie.
50:59
SPEAKER_02: Yeah, because I know that business may not smile at me in the first 18 months.
51:06
SPEAKER_02: Okay, so I was prepared.
51:08
SPEAKER_02: Although I got my first big break, I mean, big break, I don't know whether to call it big break, big break then, um, the first six months, but I got it, but after another 12 months, I didn't get anything equal to that.
51:24
SPEAKER_02: So once you put all those things and then you start preparing for your five ten five first five years, your next uh five years, which is 10 years, then you've started.
51:36
SPEAKER_02: But then about two years ago, I saw something again.
51:38
SPEAKER_02: Was it from Harvard that said that um business mortality rate has greatly increased uh from 75 years in 1920 something to uh 20 years now.
51:53
SPEAKER_04: So, in other words, you can cross 10, but even passing 20, you passed in 20.
51:59
SPEAKER_04: True, yeah, and it's because of technology and you know the speed with which yeah the world is moving, and you know, people one thing people don't realize is that once you're successful, you become a benchmark for other people.
52:11
SPEAKER_02: Yeah, they're studying you, they're looking at your failure rate, they're looking at your weaknesses, yeah, and they want to take advantage of it.
52:17
SPEAKER_02: And then one thing people also need to realize as business people, and for you to stay, is that you don't know where your competitors are coming from.
52:23
SPEAKER_02: Yeah, you may think, okay, my competitors are the people who are into engineering.
52:27
SPEAKER_02: You'll be shocked.
52:29
SPEAKER_02: You'll be shocked that they will come from places that you have never imagined.
52:34
SPEAKER_02: Yeah, Nokia thought their competitors were not Motorola, but the guys that chased them out of the market were not into phone manufacturing.
52:41
SPEAKER_02: Yeah, iPhone, Apple, and Samsung.
52:45
SPEAKER_02: They did not even think about it.
52:47
SPEAKER_02: So sometimes people think that the business you started with is the business that you end with.
52:53
SPEAKER_02: No, no, no, no.
52:54
SPEAKER_02: That's a restricted, limited mind speaking.
52:58
SPEAKER_02: Yeah, I mean, people don't even know that Nokia um Samsung um built Boj Khalifa, the tallest building in the world.
53:06
SPEAKER_02: I was amazed when I found that the built the twin tower also petronuts or whatever they call it in Malaysia or somewhere somewhere, they built it, and they are heavily involved with some um serious construction in Doha right now.
53:20
SPEAKER_02: Yeah, and then when you look at that, then you know that your competitors may come from anywhere, and then you're aware, and then as you're benchmarking, because you also have to benchmark people ahead of you, people and you must be aware that people are benchmarking you too.
53:34
SPEAKER_02: Once you are the leader in your industry, people are benchmarking.
53:37
SPEAKER_02: Yeah, in Nigeria right now, no people put my company, put my programs.
53:42
SPEAKER_02: I mean, people even come from my program, they pay for my program just to watch what I do and then repeat it.
53:48
SPEAKER_02: And some of them have walked up to me and told him, This is what I'm here to do.
53:50
SPEAKER_02: I'm not here to listen to anything.
53:52
SPEAKER_02: I just want to see what is which is okay.
53:54
SPEAKER_02: No, no, yeah, which is okay.
53:56
SPEAKER_02: And then once you benchmark for you, have to also benchmark backward.
54:01
SPEAKER_02: People don't think about that.
54:03
SPEAKER_02: I'm ahead of these people, I don't need to see what they're doing.
54:05
SPEAKER_02: Let me just face the people who are ahead of me.
54:08
SPEAKER_02: I want to beat them to not knowing that somebody's trying to beat you, also.
54:11
SPEAKER_02: Just imagine, just imagine, sir.
54:14
SPEAKER_02: Just imagine.
54:16
SPEAKER_02: Let me just even ask you a question.
54:17
SPEAKER_02: Okay, do you use WhatsApp more and Facebook?
54:22
SPEAKER_02: Which one do you use more?
54:24
SPEAKER_02: WhatsApp, Instagram and Facebook, which one do you use more?
54:28
SPEAKER_04: Instagram.
54:29
SPEAKER_02: Imagine if Mark Zuckerberg didn't pay attention to WhatsApp coming after him.
54:34
SPEAKER_02: Yeah, or to Instagram.
54:35
SPEAKER_02: Instagram.
54:36
SPEAKER_02: Facebook will have been gone right now.
54:38
SPEAKER_02: Yeah.
54:38
SPEAKER_02: So as he's benchmarking Microsoft, he's also looking behind who are the guys chasing me.
54:43
SPEAKER_02: Yeah.
54:43
SPEAKER_02: So when he saw WhatsApp, the way this guy is coming, I better acquire him or else he will chase me out of the market.
54:49
SPEAKER_02: The way Instagram is coming, I better acquire him before he chases me out of the market.
54:54
SPEAKER_02: So that's the way business is.
55:00
SPEAKER_02: I'm telling you, so you have to be able to do all these things.
55:03
SPEAKER_02: Yeah.
55:03
SPEAKER_02: And you see, when I tell people sustain a business in this sub-Saharan Africa, it's take a lot of work, takes a lot of work, and we have not started.
55:13
SPEAKER_02: People only look at the marketing side of their business, money coming in and out.
55:19
SPEAKER_02: That cannot make you build a centennial business.
55:23
SPEAKER_02: Never.
55:24
SPEAKER_04: You know, your example shows why the mortality rate is now to 20 years because Facebook was untouchable.
55:30
SPEAKER_04: So had he not thought like that, Facebook would be dead right now.
55:34
SPEAKER_04: Yeah.
55:35
SPEAKER_04: Had he not acquired Instagram and WhatsApp and other platforms that he did, Facebook would not have crossed that mark.
55:42
SPEAKER_04: So I guess another reason is a lot of businesses are there not realizing how quickly things turn around right now.
55:49
SPEAKER_02: And some of them don't even think let's take Nokia for instance.
55:54
SPEAKER_02: Yeah.
55:55
SPEAKER_02: Nokia had two predictions that were so limited.
56:02
SPEAKER_02: I mean, their strategy shows that the market prediction was bigger than what they were thinking about.
56:10
SPEAKER_02: At the point in time, they said that mobile phone users will be 49 million, and at the end of the year, mobile phone users were over 250 million users worldwide.
56:24
SPEAKER_04: Wow.
56:24
SPEAKER_02: In one year.
56:25
SPEAKER_02: Yeah.
56:26
SPEAKER_02: So that should tell you something.
56:28
SPEAKER_02: That who supplied the remaining 200 phones, 200 million phones.
56:35
SPEAKER_02: We were planning to scale up to 49 million.
56:39
SPEAKER_05: Yeah.
56:39
SPEAKER_02: And then the market demanded 250 million.
56:44
SPEAKER_02: That on the zone should put you on your toes.
56:46
SPEAKER_04: Yeah.
56:46
SPEAKER_04: Other people have jumped into that.
56:48
SPEAKER_02: That's on the zone should tell you that whatever you have in-house needs to be revisited.
56:55
SPEAKER_02: But probably they did.
56:57
SPEAKER_02: And then some crazy guy from iPhone and Samsung just knocked them out.
57:03
SPEAKER_04: I I think Nokia, it was a tech decision.
57:06
SPEAKER_04: I remember this is I always say this is one of my favorite bets I ever made in life.
57:11
SPEAKER_04: You know, I'm I'm a geek sometimes.
57:13
SPEAKER_04: And I remember when Nokia had to make the decision between the Windows um software or the Android software.
57:22
SPEAKER_04: Because they won Symbian.
57:24
SPEAKER_04: And then they chose Windows.
57:26
SPEAKER_04: And I remember telling two friends of mine that, oh, Nokia just made a mistake.
57:31
SPEAKER_04: Because that time Android was new.
57:32
SPEAKER_04: And I told them I've used the Android software, and I feel like Android is about to take over.
57:38
SPEAKER_04: That time iPhone hadn't even been popular yet.
57:41
SPEAKER_04: So it was Symbian, Android, and Blackberry.
57:44
SPEAKER_04: And I told them I feel like Android is about to become the next thing.
57:49
SPEAKER_04: And Nokia had the best hardware at that time.
57:52
SPEAKER_04: So had they chosen the next big software, they would have continued to rain.
57:57
SPEAKER_04: But they chose one that is on its way out.
58:00
SPEAKER_04: And I remember they argued, we argued for four hours.
58:03
SPEAKER_04: Wow.
58:03
SPEAKER_04: And they said there's no way Nokia is going down.
58:06
SPEAKER_04: Then I I ended the argument by saying, Let's just make a bet because we can't use today to finish this argument.
58:12
SPEAKER_04: Five years later, I called them.
58:14
SPEAKER_04: I was like, guys, remember?
58:16
SPEAKER_04: So I think it was a tech decision.
58:18
SPEAKER_04: If they had chosen Android at that time, Samsung wouldn't have been able to sneak its way in, you know.
58:26
SPEAKER_02: You're very right.
58:27
SPEAKER_02: That's why I tell people you have to do what we call industry trends analysis.
58:31
SPEAKER_02: Yeah.
58:31
SPEAKER_02: And then when you're looking at industry trends analysis, you're not looking at what is working, look at what is not working anymore.
58:37
SPEAKER_04: Yes.
58:38
SPEAKER_02: Because there are some things that your people in your industry has dropped that you are still using that is bleeding you out without knowing.
58:45
SPEAKER_02: So I tell people whatever your competitors are doing, have somebody to study it and then devote some amount budget to it.
58:56
SPEAKER_02: It may work, it may not work.
58:58
SPEAKER_02: There's some money that you devote or you budget to just for trial and error.
59:03
SPEAKER_02: Yeah.
59:03
SPEAKER_02: Just like the people who um um fund all the startups.
59:09
SPEAKER_02: Sometimes they can fund hundred startups.
59:13
SPEAKER_02: Yeah, they know it's probably only two that will investment.
59:18
SPEAKER_02: Exactly.
59:18
SPEAKER_02: And then the two cannot cover for the remaining uh 98.
59:23
SPEAKER_02: Yeah, so that you must do.
59:25
SPEAKER_02: And then most of the time, also, you know, they get so carried away by what is working for them.
59:30
SPEAKER_02: That's where comfort also is your greatest enemy.
59:33
SPEAKER_02: Yeah, you know, I lately I recently found out that uh Kodak was actually the one that developed the first digital camera.
59:43
SPEAKER_04: No, actually, it was a person in Kodak, yeah, an employee who developed it and took it to his bosses, and they said, nah, this isn't going to work.
59:54
SPEAKER_02: It was the engineer there because you know why they didn't want to do it because of the film.
1:00:00
SPEAKER_04: Yeah, they've made a lot of films.
1:00:01
SPEAKER_02: I'm wondering what you have just done is that open, start another unit and then you work with this digital camera, probably register another company, yeah, and then they work.
1:00:12
SPEAKER_02: Will it will it work or not?
1:00:14
SPEAKER_02: Just try it, try it and invest money there.
1:00:19
SPEAKER_02: If we're lucky, the money that we invested there works.
1:00:22
SPEAKER_02: If we're not, and then we come back to whatever we're doing.
1:00:25
SPEAKER_02: Every businessman must understand that whatever your competitor is doing, you have to replicate it.
1:00:30
SPEAKER_02: Yeah, replicate it, watch it.
1:00:32
SPEAKER_02: If it's not gonna work, then you circle back to what you're working on before and then you move on.
1:00:37
SPEAKER_04: Or like when Blockbuster had the opportunity to buy Netflix for 50 million and they turned it down because you're an internet company.
1:00:44
SPEAKER_04: You're not worth 50 million.
1:00:46
SPEAKER_04: Now, Blockbuster is bankrupt and you know, there's something called the paradox of success.
1:00:53
SPEAKER_02: Your success can cripple you.
1:00:56
SPEAKER_02: Yeah.
1:00:57
SPEAKER_02: If you don't open your mind, that's why you have to go to rooms that are bigger than you, you have to go to places that are um challenging because your what's it called, your success can cripple you.
1:01:13
SPEAKER_02: What you've achieved before can be your greatest service in life.
1:01:20
SPEAKER_04: I think even sometimes successful people are also quick to say certain things are impossible because it was impossible for them.
1:01:29
SPEAKER_04: And because they've not sat in a room, like you're saying, with someone who's achieved bigger, they literally think this is all that can be done.
1:01:38
SPEAKER_04: You know, it's like the the man who owns a pickup truck in his neighborhood and he's the richest man.
1:01:44
SPEAKER_04: When somebody says you can own a private jet, it's not us.
1:01:51
SPEAKER_02: And as you go to places that are bigger than you, you also know that you have to go to, you have to also bring different generations into your strategy rooms.
1:02:02
SPEAKER_02: Because those of us who were born in the analog age, uh, I mean, we need to have people in our midst who can speak the current language, the techie language now.
1:02:15
SPEAKER_02: And I mean, when COVID started, that's when I realized that I need to get somebody who understands tech and everything.
1:02:24
SPEAKER_02: And the guy actually did a lot to us.
1:02:27
SPEAKER_02: I mean, positively.
1:02:29
SPEAKER_02: He changed many of our decisions because whenever we're discussing at the board meeting, he's an observer because you know I said he should sit down there as an observer.
1:02:37
SPEAKER_02: So that when we're talking about anything tech, he can quickly tell us.
1:02:39
SPEAKER_02: We don't want I don't want the person who is in charge of tech to now go and meet him.
1:02:48
SPEAKER_02: And the guy will always come most of the time those days.
1:02:54
SPEAKER_02: The algorithm, algorithm, he always uses the algorithm to get his way.
1:03:00
SPEAKER_02: Anytime he says the algorithm, we just answer this algorithm scene.
1:03:07
SPEAKER_02: Let me go and understand this.
1:03:09
SPEAKER_02: I understand it to the point that one of my leadership conferences that I hold yearly, I call him um leadership algorithm.
1:03:17
SPEAKER_02: So let us even touch this scene once and for all.
1:03:20
SPEAKER_02: You need the next generation of people who understand that part very well to help.
1:03:26
SPEAKER_04: Okay, so I I want to understand how you've been able to scale what you do to so many people because uh you have trained over 37,000 mental senior level professionals and spoken at over 65%.
1:03:42
SPEAKER_04: Like I mean, I I know people in the knowledge industry, but how have you been able to scale it to the level?
1:03:50
SPEAKER_02: Well, I have been privileged to be a facilitator with one of the prestigious, if not the most prestigious, leadership institute in Nigeria, which is the Data Leadership Academy.
1:04:03
SPEAKER_02: Right now, we have a graded over 50,000, so the 7,000 actually.
1:04:09
SPEAKER_02: Over 50,000 from the school.
1:04:11
SPEAKER_02: And it's a very intensive school, and then we we join our leaders.
1:04:16
SPEAKER_02: I walk on the street anywhere in the world.
1:04:18
SPEAKER_02: Somebody's talking to me about the DLE, Digital Leadership Academy, and all that, which is fantastic.
1:04:24
SPEAKER_02: And then for the tertiary institution, we've done we did over 80 uh over 80 and over a hundred times.
1:04:33
SPEAKER_02: And how did that happen?
1:04:36
SPEAKER_02: Um I started going to the university in 2007 because I saw a guy with what they are learning in school and what the market demands that there was a serious guy.
1:04:50
SPEAKER_02: So we go there to teach them what we call the program Beyond the School Series.
1:04:54
SPEAKER_02: So from there we have a whole day with them.
1:04:57
SPEAKER_02: We teach them how to do their CVs, we teach them entrepreneurship in inspiring in inspirational way that will make them want to go into their books or go online to study more.
1:05:07
SPEAKER_02: So we started out on 2007, but we're we had limited resources.
1:05:12
SPEAKER_02: So we're choosing the schools.
1:05:14
SPEAKER_02: And those days we went to the Niger Delta Schools.
1:05:17
SPEAKER_02: Niger Delta is a part of Nigeria that was very restive then, you know.
1:05:21
SPEAKER_02: There were a lot of militancy and everything.
1:05:23
SPEAKER_02: We decided to go there so that we can take the message to them and then see how we can reduce uh the militancy one way or the other.
1:05:32
SPEAKER_02: But in the process, I now got um involved with a telecoms company.
1:05:40
SPEAKER_02: And then the telecoms company came, they saw what we're doing in the universities.
1:05:44
SPEAKER_02: So they came and then we had um a conversation and then we went into a partnership.
1:05:51
SPEAKER_02: So they now took the thing to the next level.
1:05:57
SPEAKER_02: So they they they pushed in the money, although they were selling.
1:06:00
SPEAKER_02: The ASIM cards anyway.
1:06:01
SPEAKER_02: And they sold they sold very well.
1:06:02
SPEAKER_02: Yeah.
1:06:03
SPEAKER_02: They were selling their SIM cards.
1:06:04
SPEAKER_02: I would speak the first day, the second day, they do all their concerts and everything, and they sell their SIM cards.
1:06:11
SPEAKER_02: But then they give them knowledge first, and then they sell the SIM cards the next day.
1:06:15
SPEAKER_02: And then they were able to take me to almost all the tertiary institutions in Nigeria.
1:06:21
SPEAKER_02: The breasts and length of Nigeria.
1:06:25
SPEAKER_02: We didn't go to some universities in some state because then the Boko Haram stuff was so run back then.
1:06:31
SPEAKER_02: Okay.
1:06:31
SPEAKER_02: So, but the other ones we did, and it was really, really, really impactful.
1:06:37
SPEAKER_02: Actually, the most of the people who are on my coaching program right now, I met them when they were in school.
1:06:43
SPEAKER_02: Oh, okay.
1:06:44
SPEAKER_02: Interesting.
1:06:44
SPEAKER_02: They're now big boys.
1:06:46
SPEAKER_04: So you see, it's it's gone full circle.
1:06:49
SPEAKER_04: You train them in school, you train them in management.
1:06:52
SPEAKER_02: I'm looking forward to training their children too.
1:06:58
SPEAKER_04: But speaking about school, I have this problem with school, and you've you've sort of hit on it, where it feels like currently school isn't teaching what people need to survive in the real world.
1:07:11
SPEAKER_04: How do you think, like you've been able to bridge that gap?
1:07:14
SPEAKER_04: How do you think Africa and all can start bridging that gap?
1:07:17
SPEAKER_02: Well, it's the way we teach in the classrooms because when you teach, and then uh we don't allow people to brainstorm amongst themselves.
1:07:27
SPEAKER_02: So you've limited their knowledge.
1:07:29
SPEAKER_02: Because our examinations are what I call ability to recall knowledge.
1:07:37
SPEAKER_05: Yeah.
1:07:38
SPEAKER_02: So you're recalling knowledge of a syllabus that is not even up to date.
1:07:45
SPEAKER_02: So that has put you in a very strong disadvantage.
1:07:49
SPEAKER_02: So a syllabus that's 50 years, so we thought you everything, and then we're asking you to recall the knowledge.
1:07:55
SPEAKER_02: There's knowledge recall and there's knowledge creation.
1:07:58
SPEAKER_02: And knowledge creation is when you dump all those things, teach it, and allow these people to play with the knowledge, with the conversation, with the argument, with the debate, back and forth.
1:08:09
SPEAKER_02: So people go back again to study more and they come back to class the next time to continue the debate.
1:08:14
SPEAKER_02: That's why you like when you see the MBA classes, it's more about case studies.
1:08:18
SPEAKER_02: Yeah, let's all have our opinion, let's um tear this thing down, let's rebuild it and everything.
1:08:25
SPEAKER_02: So people begin to pick up that.
1:08:26
SPEAKER_02: And I think the schools in Africa need to start looking at that, and that's the best way to go.
1:08:31
SPEAKER_02: Even when it comes to knowledge, um, the knowledge industry.
1:08:35
SPEAKER_02: We I learned it from my mentor.
1:08:37
SPEAKER_02: I'm going to implement it in my next program coming in up in November.
1:08:40
SPEAKER_02: It's going to be like a table talk.
1:08:42
SPEAKER_02: After you finish teaching, allow the people who sat down together in the table, have a talk, deliberate amongst themselves.
1:08:49
SPEAKER_02: Okay, what did you get from that?
1:08:50
SPEAKER_02: No, no, no, no.
1:08:50
SPEAKER_02: I didn't agree with that.
1:08:51
SPEAKER_02: And then after a while, they can talk for like 10, 15 minutes or 20 minutes, and then they raise a um point of concern.
1:09:00
SPEAKER_02: Okay.
1:09:00
SPEAKER_02: So once they raise the point of concern, they escalate it to the stage, and from the stage, we have a back and forth debate on it.
1:09:09
SPEAKER_02: So you're not just going with the prepared slide, which is limiting.
1:09:13
SPEAKER_02: Yeah.
1:09:14
SPEAKER_02: Your slide is supposed to just ginger or facilitate or um throw up um people's um prejudices and opinion, and then let us have a conversation about it.
1:09:26
SPEAKER_02: So once that is thrown up, uh once you once you start with the um slide, you go into the con uh to the audience, and the audience have a debate, the area of concern is escalated back to you, and then the debate goes back and forth.
1:09:37
SPEAKER_02: Before you know something, it's a robust kind of knowledge.
1:09:40
SPEAKER_02: Yeah, people are not just taking from the stage, they're also picking from the audience.
1:09:45
SPEAKER_02: Because sometimes you just have the privilege of an elevated stage.
1:09:51
SPEAKER_02: You're not the most intelligent in the room.
1:09:53
SPEAKER_05: True.
1:09:53
SPEAKER_02: So you pick up that guy, you pick up this lady and everything, before you know, you have a robust knowledge that at the end of the day, what you come up with in those meetings could even save a whole country, if well documented.
1:10:07
SPEAKER_02: Mindstorming.
1:10:08
SPEAKER_02: Yeah, mindstorming.
1:10:09
SPEAKER_02: Yeah.
1:10:09
SPEAKER_02: So that's where we need to change that.
1:10:11
SPEAKER_02: We need to also look at our cellar buses and say, why, why, why, is it working?
1:10:15
SPEAKER_02: Is it not working?
1:10:16
SPEAKER_02: That's where most schools have introduced entrepreneurship into their into their um curriculum about entrepreneurship in what sense?
1:10:23
SPEAKER_02: How is it going?
1:10:24
SPEAKER_02: Are we teaching collaboration?
1:10:26
SPEAKER_02: Are we teaching partnership?
1:10:27
SPEAKER_02: Are we teaching on how to generate ideas and how to push their ideas?
1:10:30
SPEAKER_02: We need to look at the cylinder bus all the same.
1:10:32
SPEAKER_02: Because most importantly, just allow the people to think.
1:10:37
SPEAKER_02: You don't bring them to class to teach them things.
1:10:41
SPEAKER_02: You bring them to class, to teach them how to think and then allow them to think, allow them to challenge things.
1:10:48
SPEAKER_02: And that's the way to grow.
1:10:49
SPEAKER_02: And that's what we need to start introducing in our classrooms.
1:10:52
SPEAKER_04: You know, you mentioned evaluation for both business and personal.
1:10:57
SPEAKER_04: I think I get what you're saying.
1:10:58
SPEAKER_04: The education system also needs evaluation.
1:11:01
SPEAKER_04: We need to ask the right questions that has it worked.
1:11:03
SPEAKER_04: Yeah.
1:11:04
SPEAKER_04: We've taught this thing over and over again.
1:11:06
SPEAKER_04: The people we taught it to, how are their lives going?
1:11:10
SPEAKER_04: Did they get the jobs that you promised them?
1:11:11
SPEAKER_04: Oh, yeah.
1:11:12
SPEAKER_04: You know, did they succeed the way that you said they were going to?
1:11:15
SPEAKER_04: If not, what can we change?
1:11:17
SPEAKER_04: What can we edit?
1:11:18
SPEAKER_04: How do we improve?
1:11:19
SPEAKER_04: Exactly.
1:11:20
SPEAKER_04: But we don't ask those questions.
1:11:22
SPEAKER_02: Um everything needs to be evaluated.
1:11:24
SPEAKER_02: Yeah.
1:11:25
SPEAKER_02: Everything.
1:11:25
SPEAKER_02: Anybody who wants to make progress, how can you know you're making progress when you don't evaluate what you've done?
1:11:29
SPEAKER_02: Yeah.
1:11:29
SPEAKER_02: You need to look back and ask yourself some serious questions.
1:11:32
SPEAKER_02: Do I need to continue do I need to drop it?
1:11:34
SPEAKER_02: Yeah.
1:11:35
SPEAKER_02: And then what did we do right?
1:11:36
SPEAKER_02: What didn't we do right?
1:11:38
SPEAKER_02: And once we do right, can we double up on it?
1:11:41
SPEAKER_02: And because you did it right, doesn't mean you have to retain it.
1:11:43
SPEAKER_02: Yeah.
1:11:44
SPEAKER_02: Uh sometimes you need to drop it.
1:11:45
SPEAKER_02: Uh Nokia did everything right.
1:11:48
SPEAKER_02: But and I think it was uh Christopher Elop, the MD, say we did nothing wrong.
1:11:56
SPEAKER_02: Say we did nothing wrong.
1:11:58
SPEAKER_02: That statement on its own is very pregnant.
1:12:00
SPEAKER_02: It didn't say we did everything right.
1:12:01
SPEAKER_04: Yeah, we did nothing wrong.
1:12:02
SPEAKER_04: We did nothing wrong.
1:12:03
SPEAKER_02: Or did you do everything right?
1:12:05
SPEAKER_04: Because they kept doing the same thing, so they did nothing wrong technically.
1:12:08
SPEAKER_02: Yeah, yeah.
1:12:09
SPEAKER_02: But the right thing they didn't see.
1:12:11
SPEAKER_04: Yeah.
1:12:13
SPEAKER_04: Very valuable.
1:12:14
SPEAKER_04: You've written six books on leadership.
1:12:17
SPEAKER_04: Or is it more than six?
1:12:18
SPEAKER_02: No, no, no, not all on leadership.
1:12:20
SPEAKER_02: I think I can see one that is not on leadership, or two that is not on leadership.
1:12:24
SPEAKER_02: I did one on uh public speaking, that was my very first book, and the other one on individual competitiveness, how to stay competitive, and I think the other ones are on leadership.
1:12:34
SPEAKER_02: Yeah, yeah, yeah, yeah, yeah.
1:12:36
SPEAKER_02: There's one called the game changer.
1:12:38
SPEAKER_02: Uh is that on leadership?
1:12:39
SPEAKER_02: Well, we can well, we're still the same.
1:12:43
SPEAKER_04: So, what advice would you have to the person who's watching who's struggling with how to be a leader?
1:12:48
SPEAKER_04: And I don't even just mean leader like running a business, but even personal leadership.
1:12:53
SPEAKER_04: What advice would you give to that person?
1:12:55
SPEAKER_02: No, I think it was your marks that said it.
1:12:57
SPEAKER_02: I can't really remember, but let me just paraphrase it.
1:13:02
SPEAKER_02: Uh he said people become leaders, five percent of them become leaders accidentally, ten percent become leaders intentionally, I mean self-leaders, but eighty-five percent of them become leaders because somebody helped them to become a leader.
1:13:26
SPEAKER_02: Okay.
1:13:27
SPEAKER_02: So if you want to become a leader, do you want to become a leader accidentally, you have 5% chance?
1:13:34
SPEAKER_02: You want to do it yourself, you have 10% chance.
1:13:38
SPEAKER_02: But where you have 85% chance is when you go and serve a leader that is already leading.
1:13:48
SPEAKER_05: Okay.
1:13:49
SPEAKER_02: So anybody who wants to lead and wants the leadership to be fast-tracked, so all you need to do is to look for somebody, go and serve under them.
1:14:01
SPEAKER_02: Get to learn the ropes, get to see the strengths and the weaknesses and everything, and from there they take you through their schools and everything, and then you learn a lot.
1:14:11
SPEAKER_02: A lot.
1:14:11
SPEAKER_02: And that's where mentorship is still very, very important.
1:14:15
SPEAKER_02: You know, there's mentorship, there's apprenticeship, there is internship, there is um scholarship, and there is relationship.
1:14:26
SPEAKER_02: Mentorships.
1:14:27
SPEAKER_02: Mentorships, yeah.
1:14:29
SPEAKER_02: Um I always tell people this when you uh mentorship is like lifelong, yeah, and then um scholarship is the knowledge you get within the four walls of the school, and then that's also very important.
1:14:43
SPEAKER_02: Uh we don't have four years to do scholarship, then you go for um um apprenticeship.
1:14:54
SPEAKER_02: Apprenticeship also could take two, three years, five years.
1:14:57
SPEAKER_02: There's a particular tribe in Nigeria that's done apprenticeship very well, and that's the Ibo tribe.
1:15:02
SPEAKER_02: Okay, that's why you have a lot of them who are business people, yeah.
1:15:05
SPEAKER_02: I mean, very intelligent guys when it comes to.
1:15:07
SPEAKER_04: The goal model has been used in the different.
1:15:10
SPEAKER_04: I mean, they understand it.
1:15:11
SPEAKER_02: Yeah, they may not be able to speak the good English, but they understand the dynamics of buying and selling, yeah, and they understand systems, and they've been able to grow a whole lot of other businesses along.
1:15:22
SPEAKER_02: I mean, I duffed my heart for them.
1:15:25
SPEAKER_02: And then that's apprenticeship.
1:15:27
SPEAKER_02: Now, two years, three years, just like school, you know.
1:15:30
SPEAKER_02: And then you don't have that, then you do internship.
1:15:33
SPEAKER_02: Internship is that you take yourself and say, you know, for the next three months, I'm gonna be learning from this particular person.
1:15:38
SPEAKER_02: Yeah, I'm gonna find out how to do how they do this, and I'm gonna serve internship.
1:15:43
SPEAKER_02: Now, you don't have that um luxury of a time for three, four months and everything.
1:15:49
SPEAKER_02: Then you go mentorship.
1:15:50
SPEAKER_02: And mentorship is just that you you you communicate and you make sure that you be in the room.
1:15:57
SPEAKER_02: Try and put yourself in the room where these guys will be.
1:16:00
SPEAKER_02: Attend their seminars if you can, attend their programs, watch their podcast, mentors podcast, watch menstrual podcasts right there.
1:16:09
SPEAKER_02: Yeah, right there, watch it.
1:16:10
SPEAKER_02: And then you watch that, and that is also grooming you one way or the other.
1:16:14
SPEAKER_02: Mensa has in a program to do, make sure you're there.
1:16:17
SPEAKER_02: Mensa is doing this, make sure you're there, and not just there, make sure that it's he notices you, notices you, and then you're giving your contribution, you're helping them carry the speaker if need be, and you're helping them to arrange the uh the seat, passing the brochure.
1:16:32
SPEAKER_02: Just go volunteer and say, I'm gonna mention notices you, and then that is already mentorship, it draws you closer, and then you can see things because people think that um the things that will change their life will be taught.
1:16:46
SPEAKER_02: No, the things that will change your life, most of them will be caught, will be caught, yeah.
1:16:50
SPEAKER_02: Not really taught, yeah, and you catch through observation.
1:16:53
SPEAKER_02: So, how do you observe me if you're not in my vicinity, if you're not in my if you're not, I mean proximity has to be there.
1:17:01
SPEAKER_02: Yeah, so that is what's it called, mentorship and relationship cuts across every other thing.
1:17:08
SPEAKER_02: Okay, I mean, whether it's scholarship or anything, it's still relationship.
1:17:12
SPEAKER_02: You must know how to build the relationship.
1:17:14
SPEAKER_02: Nobody succeeds without relationship.
1:17:16
SPEAKER_02: Nobody gets to the top.
1:17:18
SPEAKER_02: Everybody is brought to the top.
1:17:21
SPEAKER_02: Yeah, somebody must bring you.
1:17:22
SPEAKER_04: That's why they say no one is self-made.
1:17:24
SPEAKER_02: No one.
1:17:25
SPEAKER_02: Because when you look at it, anybody that's saying self-made, your parents give birth to you now.
1:17:31
SPEAKER_04: So you can never need something for me, right?
1:17:36
SPEAKER_04: I want you to imagine that you have the power to stretch your mind, your hand through the camera and drop one powerful mindset into the person watching that will lead them closer to success and being a mastermind.
1:17:52
SPEAKER_04: What's that one thing?
1:17:53
SPEAKER_02: Relationship, relationship, relationship, relationship.
1:17:58
SPEAKER_02: Okay, you must build relationships.
1:18:01
SPEAKER_02: You can never have to be bigger or better than the quality of your relationship.
1:18:08
SPEAKER_02: And all every time you want to change levels, you need to look for bigger, better, more robust relationships.
1:18:17
SPEAKER_02: Nobody can become great without relationships.
1:18:21
SPEAKER_02: Okay.
1:18:21
SPEAKER_02: And people need to know how to build it.
1:18:26
SPEAKER_02: Look, if you if like I said, relationship.
1:18:31
SPEAKER_02: Some people say no, no, no, probably you need to become more religious.
1:18:37
SPEAKER_02: Go to church, go to the mosques, the Bible, the Quran, whatever it is.
1:18:44
SPEAKER_02: I said, No, it's not God, it's relationship.
1:18:50
SPEAKER_02: Because without a relationship with your God, your God can't do nothing.
1:18:55
SPEAKER_02: Without a relationship with the Bible, the Bible can do nothing.
1:18:59
SPEAKER_02: So relationship is the connecting point between where you are and where you want to be.
1:19:05
SPEAKER_02: So everybody needs to go and develop social skills.
1:19:09
SPEAKER_02: They have to be very intelligent, emotional intelligence.
1:19:12
SPEAKER_02: I have to know how to relate with people, what to tell people, what not to tell people.
1:19:16
SPEAKER_02: Without relationship, you're you're done.
1:19:19
SPEAKER_02: Get to the top without relationship, you will come down.
1:19:23
SPEAKER_02: The relationship you have not built are the kind of are the relationships that will bring you back to the level that you left.
1:19:31
SPEAKER_02: Yeah.
1:19:32
SPEAKER_02: So relationship, everybody just needs to go in there and build relationships.
1:19:37
SPEAKER_04: Wow.
1:19:37
SPEAKER_04: Look, you're a very impactful person, you know.
1:19:42
SPEAKER_04: Thank you.
1:19:42
SPEAKER_04: I speak to a lot of people, a lot of people give advice, but there's a way with your energy that helps what you say to just sit in.
1:19:52
SPEAKER_04: And as somebody who's not really been very good with relationships in my life, I think after today I'm going to take it very seriously.
1:20:00
SPEAKER_04: Because you're right.
1:20:01
SPEAKER_04: Everything, if I look back into my life, every success I've had was because of somebody who opened a door for me, somebody who showed me a door that I can pass through, you know.
1:20:13
SPEAKER_04: Everything like we live in a community.
1:20:15
SPEAKER_04: I think sometimes we like to think that we live alone because you can sit in at home and order food by yourself.
1:20:20
SPEAKER_04: Wow.
1:20:21
SPEAKER_04: Yeah, yeah, yeah.
1:20:22
SPEAKER_04: But yeah, we live in a community.
1:20:24
SPEAKER_04: So even when you think success, you are trying to say you want to succeed with the community.
1:20:30
SPEAKER_04: So if you are not building a community for yourself, then you can't actually build success.
1:20:36
SPEAKER_04: So relationships.
1:20:37
SPEAKER_02: Yeah.
1:20:38
SPEAKER_02: Community is the game, you know.
1:20:40
SPEAKER_02: Uh iPhone community.
1:20:42
SPEAKER_02: Even if you don't like their iPhone 17 compared to 16, yeah.
1:20:46
SPEAKER_02: The community loves it.
1:20:50
SPEAKER_02: The community loves it.
1:20:51
SPEAKER_02: And those of us who are Android-oriented, we just want to get the full this, full that, for that.
1:20:57
SPEAKER_02: We just love it.
1:20:58
SPEAKER_02: We just bought the community, and then everybody also, once you build the community, you must feed your community.
1:21:04
SPEAKER_02: You must feed your community.
1:21:05
SPEAKER_02: That's relationship.
1:21:07
SPEAKER_04: Thank you, thank you so much.
1:21:08
SPEAKER_04: I've really enjoyed this conversation.
1:21:10
SPEAKER_04: I believe my audience too has really, really enjoyed this, and I really hope that you're so happy.
1:21:17
SPEAKER_04: This conversation brought you a master positively master.
1:21:25
SPEAKER_02: It's a pleasure.
1:21:26
SPEAKER_02: Thank you for having me.
1:21:27
SPEAKER_04: Thank you for watching this video.
1:21:29
SPEAKER_04: The fact that you're still here tells me you're someone who is dedicated to mastery.
1:21:34
SPEAKER_04: Now, you're officially part of the mastermind community.
1:21:37
SPEAKER_04: So let me know in the comments any guest recommendations or any topics that you would want me to talk about personally.