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355: Top 10 Things to Build Your Business by Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Hello, and welcome to Unshakeable with Human Design, everybody.
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  I'm your host, Nicole Lano, and we're here today together, just you and me.
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  It's just us today.
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  And we're going to actually, I'm going to give you a list of
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  things that I would do if I were building my business all over again.
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  According in my human design, that's not how I started.
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  I did not start with human design.
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  I didn't know about human design when I started my business and things were
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  a lot harder for me because of that.
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  So I'll give you a little background on this because maybe you feel this way too.
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  Maybe you're in this place.
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  So before I found human design, I was in entrepreneurship for
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  probably four years at that point.
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  And it was a hard four years.
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  I think this is another thing that's worth mentioning.
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  I think a lot of people feel like they should be further.
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  I've been doing this for a long time.
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  I'm still not seeing results.
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  It doesn't feel like the work that I'm putting in is equal to
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  the results that I'm getting, to the money that's coming in.
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  Maybe you're making money, but a lot of that money is going out the door.
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  It's all wrapped up in expenses.
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  I understand all of that, and I absolutely understand feeling like it's been so
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  long that you question maybe whether it'll happen for you, whether it'll work.
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  And I certainly know too where you can have a partner who is very supportive,
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  but also looking at you like, how long are we going to do this for?
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  I was in that boat and it's not fun, but in me, I knew I was doing the right thing.
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  Like I knew I'm like, I'm almost there if I could just figure this out.
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  And that was both exciting and frustrating all at the same time because
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  it was like, I know it's right, but it's like, can I hang on long enough?
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  To be able to see the other end of this, to get to the other side.
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  So I was, for the longest time in my business, I was capped at like, I
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  would go between 50, 000 then I got was getting to 100, 000 a year, which might
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  sound like a lot, but I did not keep.
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  Most of that money.
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  In fact, some years it was in the red when you got all of the expenses and
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  everything taken into it, like I actually declared in the red in those early years
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  and I would go to do things and I'd have five different coaches in my head that
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  I had hired and paid lots of money to that were all saying different things,
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  telling me to do different things.
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  These were all people that I respected, all people that I paid
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  lots of money to, all people who had these like massive businesses.
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  So they were really successful.
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  And they were telling me what they would do.
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  Not directly, of course, because I paid tens of thousands of dollars to all of
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  these coaches, you know, varying degrees, but some of them up to 20, 000, 18, 000.
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  And I never spoke to them once.
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  Not one time, not a hot seat call, nothing, just digital stuff and
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  underling coaches a lot of times.
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  So I paid these high ticket amounts, but I really was not getting support, but
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  they were giving advice to the mass of us.
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  And they would say the same things they would say.
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  They all said different things to me.
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  One thing they had in common, they would all say one offer.
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  You can have one offer.
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  You should build one offer.
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  You should have one ideal client.
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  You should solve one problem.
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  Now, not all of them said you had to solve one problem, but I did
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  have one coach that hammered that home so badly, it was traumatizing.
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  And I, honestly, I didn't know it at the time, but I felt like I was a failure
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  because I'm a manifesting generator and I'm really not meant to do it that way.
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  That was like going against my particular energetic blueprint.
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  Like, it was completely wrong for me.
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  And that advice, That had worked for them on some level, had worked for them.
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  It was very funny, even though they said, build one thing, they all had
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  multiple things that they sold, but that's besides the point, but they
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  built their way and they said it should be my way should be their way.
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  I was trying to fit into their mold, and it was devastating, because I felt like a
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  failure, because I couldn't make it work.
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  And they made it sound so easy.
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  And they made it sound like, if you just follow the process,
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  Nicole, you'll get there.
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  I never said my name, because you know, of course, they didn't know my name.
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  But that was how I heard it.
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  You'll get there if you just follow the steps.
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  And I felt so frustrated and shame.
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  I felt a lot of shame for not being able to pull it off.
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  And I'm a smart person.
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  And I was like, how is it that I was totally climbing the corporate ladder
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  on Wall Street at one of the most competitive banks on Wall Street, too?
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  Like, the one that everybody tries to get into.
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  I worked there, and I was really good at what I did there, and I hung with
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  the people who went to Ivy League schools, and I most certainly did not.
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  I didn't finish college.
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  And lots of credits, no degree.
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  And I worked right alongside those people.
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  I was promoted.
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  I did so, so well.
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  But here I go, and I've got these simple steps that I'm supposed to be able
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  to put together, and I can't do it.
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  I can't action them.
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  And it was so frustrating.
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  And human design changed everything because it made me
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  not feel like such a failure.
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  It was like, It's not me, it's the way I'm doing this.
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  Interesting.
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  And that shift was, human design wasn't the thing that turned me inward.
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  That got me to say, finally, instead of just taking what every
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  expert said as gospel, oh, I paid you, you had this result, okay,
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  well then it must be right for me.
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  It broke that spell.
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  And instead, got me to look Inside myself.
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  Now, in fairness, I did have a coach who, call him at James Wedmore, who would tell
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  us, the answers are all inside of you.
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  We give you the tools in here, in his program.
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  We give you the tools in this program, but you know, the answers are in you.
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  Find them in you.
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  I just didn't know how to find them.
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  I didn't know where to look for the answers in me.
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  I would be able to connect my intuition at times, but I really felt it was hard.
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  And I didn't know exactly why, but human design got me to turn around and go, Oh,
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  wait, I can look in here for the answer.
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  I can follow my sacral, gave me a process for actually getting
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  those answers out of myself.
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  So it was priceless, but it wasn't all human design though, that took
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  my business to where it is now, because I'm proud to say that.
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  My business has gone from that, like struggling 50 K, not keeping the
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  money, being in the red to being a multiple six figure business now
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  where I keep six figures in profit.
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  That is something I'm very proud of.
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  I don't just make the money.
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  I keep the money, which was a huge shift for me.
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  And that was very much mindset shifts and strategic shifts.
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  So, it isn't all human design, but what human design did do was give me
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  a process to find my own magic, to trust myself, to ground into myself.
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  And then, when I started using strategies, suddenly I'm pulling
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  old strategies off the wall that I got from those other programs,
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  and I'm like, oh, I can use these.
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  And that's where my whole method came from.
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  It's the things that I use.
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  And it's, really what I teach you to do in my programs.
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  What I teach my clients to do is trust themselves and almost
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  like becoming artists, right?
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  I give you the studio to play and I give you the tools.
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  I give you the resources and I help you build like a producer in a music studio.
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  I'm not writing the song for you.
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  It's your song, but I'm here to create the environment and give you the tools
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  and everything that you need, and to be there to support you and help inspire your
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  ideas and pull the ideas out of you so that you can create something beautiful.
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  Right?
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  So it isn't all human design.
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  But human design is at the core of everything that I do, because you
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  have to build the business from you, not from somebody else's mold.
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  You have to learn to trust yourself, or you're always on shaky ground.
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  You have to know what you offer.
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  You have to know what makes you different.
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  That's what will make you sell to somebody effortlessly.
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  Cause you're being you.
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  I know so many of us say, I want to get paid to be me.
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  Human design is the secret to getting paid to be you, because you become
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  more you than you've ever been.
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  So I'm going to break down 10 things that I would focus on.
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  Honestly, I could have made a longer list, but I really tried to keep this,
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  I challenged myself, to say, if I were starting over, what are the 10
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  things that I would focus on first?
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  What are the areas, because I know the human design chart is so big,
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  there's a million strategies out there.
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  What would I focus on?
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  Okay.
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  And this is what I came up with.
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  So, and they're actually, there's like an 11th one because I got a 10 B. So
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  be sure to stay to the end because that's how you're really going to
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  see how all of this comes together.
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  Cause they all go together.
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  They all build on each other.
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  So this is a top 10 list of things I would do if I were building my business
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  all over again, according to my human design and I wanted to be aligned.
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  And I want it to be profitable.
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  These two things matter.
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  Alignment is not everything.
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  And if you're just chasing profit, it's soulless and you leave yourself out of
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  the business and you leave yourself out of the marketing and you're not growing.
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  So your bank account isn't growing.
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  They are interlinked.
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  They are not separate entities.
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  You and your business become one.
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  The strategy, you're the operator of that strategy.
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  Okay.
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  So let's break this down.
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  So the first thing that I would do is, and I know this is going to sound
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  like duh, but strategy and authority.
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  And I know like, of course, strategy and authority, but so many people
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  I talk to, 90 percent of the people that I talk to that say that they are
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  following their design, when I ask them about their strategy and authority,
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  they are absolutely not following it.
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  So, what I would do is not just strategy and authority, but I would
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  get really, really intimate and comfortable understanding my signature
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  and not self theme of my type.
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  What will this do?
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  This is going to increase your productivity.
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  You are going to be able to do more in less time, which is going to make you
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  feel successful, which is also going to increase the strength of your aura,
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  because that's what human design is doing, which is going to increase your magnetism.
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  You will start showing up differently.
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  You will start getting different results just by virtue of this first step.
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  This will start to change you and it will change the results that you're getting.
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  So signature and not self theme to a manifesting generator.
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  My signature theme is satisfaction slash peace because
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  of the manifester part of me.
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  And then my not self theme is frustration slash anger.
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  And what I'm doing there is I'm using those as green lights and red lights.
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  When I am feeling satisfied.
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  and things are flowing.
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  I'm in the right place.
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  I'm doing the right things.
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  When I am frustrated or feeling stuck, that is my sign to
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  stop and do something else.
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  When I learned that, and you have to do things that don't make sense.
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  I'm on a deadline.
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  I have this thing to do.
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  I've got to get this presentation done.
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  I hate making presentations, by the way.
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  I hate doing them.
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  I love giving them.
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  I hate Making them.
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  I don't enjoy it.
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  It's not my favorite thing to do, but when I'm sitting down and I'm trying to do it,
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  I can feel like when I'm on that deadline, the pressure and it's just not coming.
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  I can't sit there and push it out.
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  I have to do something else.
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  And that doesn't make sense in that moment because I've got to get
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  it done, but it's like, I've got to move my energy some other way.
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  So this, do you see how this process teaches you how to work
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  with yourself, work with your energy rather than against it.
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  And my work product has increased in quality and my work time has
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  decreased significantly, okay?
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  So that's number one.
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  Number two, your conscious sun.
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  I would get really comfortable and dig in to my conscious sun.
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  Why?
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  Because it's your life's work, which is also known as your brand in the gene keys.
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  That's how I treat it.
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  It is the light you are here to shine.
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  Understand your light.
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  Because it'll also tell you what you're probably biggest shadow
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  is, one of your biggest shadows.
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  I would really focus on understanding that shadow and
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  starting to notice it in my life.
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  When you start to notice it, then you can start to shift it.
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  When you start to shift it, then you start to shine your light brighter
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  and people start to come to it, come to you for the thing that you
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  are just naturally so amazing at.
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  And that's how you get paid to be you.
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  So get good at that.
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  Okay.
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  Number three, the cosmic niche.
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  In a cosmic niche, your chart answers so many questions
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  about you and your business.
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  And specifically about like, there's a lot of questions that entrepreneurs will
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  kick around for weeks, months, years, never feel like they are done with it.
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  And the niche is probably at the very top of that list.
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  They're always figuring out their message.
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  They're always figuring out their niche.
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  And.
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  Yes, we refine those things over time, but so many people just
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  really don't know who it is and they don't know what these things are.
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  And human design, there's something about when you start to explore
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  it, you get greater clarity as to why you're good at certain things
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  and why you're not good at certain things, what you can help people with.
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  And your cosmic niche is one of those things.
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  I would get really comfortable and start diving into my cosmic niche.
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  My nodes and understanding those themes in my life, because that's going to help me
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  understand who I help and how I help them.
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  And this has been indispensable for me because there's so many
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  ways I could go with what I do.
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  I have a coach right now who I love.
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  They're wonderful.
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  And.
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  They make suggestions about things, about what type of niche we should be going for.
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  And in the past, I would have just listened to them and changed everything
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  that I was doing to fit their model, because it's what they teach.
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  And this is how you get results with them.
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  And instead I can hear that, take their advice and pass it through my authority.
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  And I look at it through my cosmic niche and I'm like, but if I do it
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  their way, I'm leaving out these people and this way that I help.
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  And that's my cosmic niche.
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  That is who I am.
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  Destined to be around, to help, to have a relationship with.
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  And I don't want to lose that.
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  How can I maybe take their advice without losing that?
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  Just gives me so much to go on.
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  That's coming from me.
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  I feel so confident in the answers that I get because they're mine, not me
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  trying to fit into somebody else's mold or just take somebody's advice blindly.
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  Okay.
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  Number four of top 10 things I would do if I were building my business all over
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  again, according to my human design, is I would understand my human design profile.
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  Your human design profile is the role that you are here to play in this life.
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  It tells you how you operate.
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  tells you what you need.
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  So like as a one line, I need to create things.
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  I need time to nurture myself with information.
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  I need to really build expertise.
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  It tells me how I become the best version of myself.
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  How do I live out my purpose so much?
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  comes from your profile, that when you start to understand it, if you
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  know that you are a five, two, you know, that you need to call yourself
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  up every five, two and two, five that I work with has this problem where
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  they feel like they're getting ready, but they're just, they can't do it.
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  And for them to know that I can't tell you, nobody can give you permission.
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  But as a five, two, you have to decide that you want to be a leader.
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  Nobody else can do it.
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  You have to give yourself permission.
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  Knowing that about themselves changes how they feel about
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  whether they can step up or not.
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  It empowers them to do it themselves.
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  It changes you.
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  Profile becomes this wonderful tool to understand how to
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  work with your energy better.
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  What is your process?
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  What is it like for you?
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  The way I work with a 5 1 is very different than the way
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  that I work with a 2 4, right?
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  Because they're different.
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  4s are going to have a different way of bringing in clients.
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  4s are going to have a different way of relating to people, okay?
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  So understanding that is so key.
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  Number five, I would be doing nervous system regulation work.
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  I would go very deep, very fast.
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  And then I would make it part of my daily practice of maintaining
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  that once I did a big clean out.
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  So I would be doing, probably in the beginning, I would hire a
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  breathwork facilitator and I would do a couple private sessions.
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  And I would do that to get to the deeper issues that I have
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  and exercise those demons.
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  So much of your trauma, small T and big T, is trapped in your body.
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  in your emotional system, in your nervous system, and it's so deep we
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  cannot get to it through the brain.
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  And breathwork, I think, is the thing that can really break it out of your body.
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  It's an amazing tool for that.
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  And once you do it for a bit and you kind of get to that really deep layer
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  and you clear some of that, then you can go on maintenance with it and then
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  you can do your daily breathworks just with like a recording if you want to.
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  And then I would be also incorporating EFT tapping.
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  EFT changed my life.
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  It is the best tool for deconditioning your centers and your shadows.
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  Working through some of the energies that we find in your chart.
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  I use the chart as a map and I look for the shadows in the chart and then
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  we tap on those specific shadows.
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  So we can break the emotional connection we have to the conditioning, not just
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  the cognitive and conscious connection that we have to the conditioning.
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  It's so important that we go beyond just the brain because
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  the brain is only part of it.
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  The trauma, the pattern is trapped in your emotions.
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  If you're dealing with it from a thought level, you will find that the
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  same patterns repeat regardless of how many affirmations you say, or how many
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  times you rewire a thought, right?
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  You have to get to the emotion.
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  The emotion is the glue holding you in that old pattern.
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  You want to break the pattern to break the emotional connection.
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  And that's what EFT is so amazing for.
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  I, like, there's nothing in my mind better than that.
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  Number six, I would understand my defined and my undefined energy in my chart.
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  Now, What I mean by this is everything that is colored in in my chart versus
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  everything that is white in my chart and the colored in stuff that is
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  going to be the energy that I transmit that's going to be the energy I'm
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  here to master as my own in this life, everything that's white in my chart,
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  whether it's a gate, a channel, a center.
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  That is going to be, anything undefined is going to be something that I receive.
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  We receive that energy.
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  This is the key to understanding how to embody your chart, is
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  understanding how this energy works.
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  And it tells you what you have to offer.
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  So I would be starting to understand those energies and I would work on my
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  defined stuff and then I would maybe work on my undefined stuff and start
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  to explore those different areas, thinking about it from that place.
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  Oh, this is what people feel from me.
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  Oh, this is what I feel from other people.
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  Now you're getting to know yourself, and now you are getting to ground into that.
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  You can start to pay attention to what you feel from other people, or what
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  you feel from the world around you.
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  Understand your relationship to it.
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  Number seven, I would get very specific about the problems I
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  solve and how I solve them for the people that I'm meant to help.
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  I would be developing cash content from these problems and from their desires.
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  I would really get to know, okay, well, what's my expertise?
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  Now I have my cosmic stuff.
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  I have all of the energetics from the human design part.
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  But now, how do I start to turn that into a message?
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  And that Is honestly the part that most entrepreneurs are missing.
• 19:54
  They can't articulate what they do, not in a way that inspires
• 19:58
  people to buy from them.
• 19:59
  So they put content out there that nobody pays attention to.
• 20:03
  They launch or they do things that are, they're trying to sell
• 20:06
  their offers and nobody's buying.
• 20:08
  Because people don't understand what you can do for them.
• 20:11
  Magnetism isn't enough.
• 20:12
  You have to have some sort of strategy behind it.
• 20:16
  You have to be able, if you want to sell somebody something, you've got to be
• 20:19
  able to tell them why they should buy it.
• 20:21
  We don't buy what we don't need or we don't want.
• 20:25
  If you're investing in something, anything, it's because you either want
• 20:29
  the thing because you think it will bring you some sort of pleasure, or you want
• 20:33
  the thing because you think it will help you overcome a problem that you have.
• 20:38
  Right?
• 20:38
  I'm not going to go buy a new toilet plunger because
• 20:41
  I just saw it in the store.
• 20:43
  I either have a broken one or I don't like the one I have and I want to
• 20:48
  replace it and I think this one is nicer.
• 20:50
  There's a reason.
• 20:51
  You've got to give people reasons.
• 20:53
  And if you can't articulate that, you're going to have a hard time selling.
• 20:56
  That's what I hear from entrepreneurs so often is that
• 20:59
  they have trouble making sales.
• 21:02
  And then I ask them, how do they bring in clients?
• 21:04
  And they tell me that they don't really have a process for it.
• 21:07
  And when I asked them, where do they put up content?
• 21:10
  They tell me that they put up content, but when I look at it, I
• 21:14
  could not tell you what they do.
• 21:15
  So it's these two things.
• 21:17
  This is what I mean about kind of, I have to combine some of these to get
• 21:19
  them in, but developing cash content and having a client acquisition process,
• 21:26
  then number eight, I would identify my short and my long term goals.
• 21:31
  So many entrepreneurs try to tackle big, giant vision board items.
• 21:37
  That's what they put.
• 21:37
  What are your goals?
• 21:38
  And I say, I have a seven figure business goals.
• 21:41
  Be profitable.
• 21:41
  Okay, that's fine.
• 21:43
  That belongs on your list, but it's not going to help you today.
• 21:47
  Because that's too big.
• 21:49
  We bring it down to something based on the needs that you have right now.
• 21:53
  If you have bills to pay, how much do you need to pay?
• 21:55
  How much money do you need to feel good?
• 21:58
  And what do you need to sell in order to reach that?
• 22:01
  And what are the actions that are going to help you create that?
• 22:04
  Now that might not sound very like in line with design, but it's the methods
• 22:09
  that you use that help you do that.
• 22:12
  It's the methods that you use that help you be in alignment
• 22:15
  with the actions that you take.
• 22:17
  So again, everything comes back to the design, but you still need this.
• 22:21
  Otherwise, this is why so many people are broke, myself included.
• 22:24
  I was broke for a long time because no one taught me how
• 22:27
  to go after short term goals.
• 22:29
  It was either have a big giant launch that made you feel like your whole
• 22:33
  year was made or you were starving.
• 22:36
  And that sucks when you're starving, that sucks when it might take you six months
• 22:42
  to build that launch, or three months, or four months, and which is still a very
• 22:47
  short amount of time to be able to do that and have it work, by the way, but
• 22:50
  in those three or four months, do you have bills to pay that you cannot pay?
• 22:55
  You need to look at that and be able to manage that, and I wish someone had
• 23:00
  taught me how to do that, but that would be something that I would focus on.
• 23:04
  Setting short term goals, defining the actions I had to take,
• 23:08
  and then this is where we're combining energy with strategy.
• 23:12
  If I have a short term goal, Of making 3, 000 this month, right?
• 23:18
  And I identify that I can sell a certain offer that I have, and I can try to
• 23:23
  get four people into it because that will get me to my targeted number.
• 23:29
  So how am I going to get those clients?
• 23:31
  Well, I have to take certain actions.
• 23:32
  Maybe I'm reaching out to past clients.
• 23:34
  Maybe I am, I'm taking certain actions that will drive traffic to my offer or.
• 23:41
  Book sales calls for me or whatever it is that I'm doing.
• 23:45
  So if I have that process laid out and then I am not doing the work, then that's
• 23:51
  the internal work that I have to do.
• 23:53
  So this is how we start to become better at being ourselves and get over our
• 23:59
  conditioning and to get over our trauma.
• 24:02
  And that's where things like tapping come in.
• 24:04
  So if I'm having trouble taking action on something that I know could deliver me the
• 24:08
  result that I need, but I'm not doing it.
• 24:11
  The short term goal will help me really see that.
• 24:15
  If I have it, like, part of the long term vision, and I'm just working
• 24:19
  toward this big thing of, well, I've gotta, like, put together my launch.
• 24:22
  There's so many steps in there in between, that can just feel like it takes
• 24:26
  forever, and it's not keeping you honest.
• 24:29
  Because there's so many things that you could be doing in that big, giant project,
• 24:33
  that you're not really paying attention to the things that you're avoiding.
• 24:37
  And it's the things that you're avoiding that will help you grow.
• 24:39
  So short term goals give you a smaller menu of items that
• 24:43
  you are trying to action.
• 24:45
  So you can actually say, am I doing all these things and are I doing them well?
• 24:48
  And if I'm not doing them, then I've got to look at that.
• 24:50
  Because if I'm avoiding it, then I'm avoiding my own success.
• 24:54
  And if I'm avoiding my own success, I need to see that so that I can move
• 24:57
  that energy and I can shift it so I can become different and I can do
• 25:01
  the things that will make me money.
• 25:03
  You have to learn to get over yourself.
• 25:04
  You have to learn to get over your stuff.
• 25:06
  That was the biggest hurdle for me and most of the people that I work with.
• 25:09
  We all have stuff, we just have different stuff.
• 25:11
  So that's why it's so important to have a coach that talks to you and
• 25:15
  can call you out on your stuff.
• 25:17
  That's how you change.
• 25:18
  So that is something that I would do.
• 25:20
  And then I would visualize my goals every single day.
• 25:23
  So that I could start to see them happening.
• 25:26
  Number nine, I would align my offers with everything above.
• 25:29
  I would make sure that my offers were aligned with my magic and with
• 25:36
  my message and how I help people and I would start to test my message.
• 25:41
  I would start to put it out there and see what people were reacting to and I
• 25:45
  would do that without making it personal.
• 25:48
  That's a very big thing.
• 25:49
  And then the last thing I would do after I have that message and that offer is
• 25:53
  I would create an authority platform because the authority platform, which I
• 25:58
  call a podcast, having a podcast authority platform is your distribution of your
• 26:04
  magic, your message and your offers.
• 26:07
  If you're not putting it out there in a way where people can engage with
• 26:11
  you, go deep and be helping to self select whether they want to buy from
• 26:15
  you, you're not putting it out there.
• 26:18
  Then.
• 26:18
  People aren't going to buy and Instagram and these other social
• 26:22
  media platforms, your content has no legs, put it out one day, it's dead.
• 26:27
  The next day, maybe you get something that runs for a couple
• 26:30
  of days, then it dies out.
• 26:31
  It does not come back unless someone's visiting your profile.
• 26:36
  And to me, I can't count on that.
• 26:38
  And I don't like that.
• 26:39
  I also don't like having to feel like I have to create content every day.
• 26:43
  And I don't like the fact that the attention span on those platforms
• 26:48
  is seven to ten seconds long.
• 26:50
  That's very difficult to get somebody to buy into your philosophy behind something.
• 26:56
  It's very difficult for people to decide to invest with you based on
• 27:01
  for something like transformation, like what I offer, or even the type
• 27:05
  of business that I help people build.
• 27:08
  Getting people to understand what I do in 7 seconds, I can make them intrigued
• 27:13
  in 7 seconds, but can I get them intrigued enough and bought in enough
• 27:17
  to invest thousands of dollars with me?
• 27:19
  Probably not.
• 27:21
  I mean, it happens, but those people are few and far between.
• 27:24
  Most people go to my podcast, which is where I want them.
• 27:28
  Because that's where they can binge to their heart's content.
• 27:31
  They can listen to episodes from yesterday or from two years ago and
• 27:35
  be experiencing me the way I explain things, the way I speak, the way I teach.
• 27:41
  And what they're doing in their mind is they're saying,
• 27:44
  do I want to work with her?
• 27:45
  I think I want to work with her.
• 27:46
  I think I want to work with her.
• 27:47
  If I'm creating a breakthrough for them for free.
• 27:50
  They're thinking, what could she do with me if I paid her?
• 27:53
  If I got into that program, if I were talking to her every single week
• 27:58
  and she knew me and she was guiding me and she was helping me to guide
• 28:01
  myself, what could we accomplish?
• 28:03
  That's what I want.
• 28:04
  And I've only been able to find podcasts and YouTube, I think are the only
• 28:08
  places where you can really do that.
• 28:10
  You can build that type of relationship with people.
• 28:13
  And because of the podcast, we have both.
• 28:15
  We do YouTube and we do the audio podcast, and it is absolutely
• 28:19
  the engine for all that we do.
• 28:22
  It is what drives and nurtures all of our leads to my offers.
• 28:27
  And it's how I can take a vacation.
• 28:29
  And still feel like my business is moving.
• 28:32
  I can make sales when I'm not working.
• 28:35
  And that is because of this show.
• 28:36
  And that is because of how I repurpose it all over the place.
• 28:40
  Everything you see, my Instagram content is repurposed from this podcast.
• 28:44
  It's a 95 percent of it.
• 28:46
  It's all repurposed from here with AI, and then I do little tweaks
• 28:50
  to it, but it saves me so much time and a lot of creative energy.
• 28:54
  So I don't think there's a substitute for an authority platform.
• 28:57
  I don't think there's a substitute for a podcast because it's invaluable to be able
• 29:03
  to have people experience your work and be able to binge it to their heart's content.
• 29:09
  And when you're someone like me, where you've been doing this for years.
• 29:11
  We have hundreds of episodes.
• 29:13
  I mean, I have people that tell me, they're like, I, you know,
• 29:16
  I went on a road trip and I listened to you for eight hours.
• 29:18
  I binged your podcast for two weeks and then they joined my program.
• 29:23
  The reason they buy so fast and so regularly is because I have so
• 29:28
  much content that's available for them to binge and to experience.
• 29:33
  And that's priceless.
• 29:35
  And no, of course, you don't start out with 350 episodes,
• 29:38
  but you don't need that many.
• 29:40
  You just need to keep building.
• 29:41
  And I promise you, Lord, it goes so fast.
• 29:44
  It feels like yesterday I recorded my first episode and now
• 29:47
  we're at, this is episode 355.
• 29:50
  So you do not need this many episodes to have that kind of
• 29:52
  impact, but you won't believe how quickly they start to accumulate.
• 29:56
  And you're like, wow, I can't believe we're at 100 episodes.
• 29:59
  It's amazing.
• 30:00
  And you'll be amazed at What people say and how people thank you for your show
• 30:04
  when you're making an impact like this.
• 30:06
  So these are my top 10 things.
• 30:08
  This is what I would do.
• 30:10
  And please, if you're listening to this on the day this airs or the following
• 30:15
  days, we are actually still running the Authority Accelerator Masterclass.
• 30:19
  We are running that right now in March.
• 30:22
  So if you're listening to this episode, then please join us.
• 30:25
  All you have to do to register for the masterclass.
• 30:27
  I go through all of this, everything that I just talked about.
• 30:30
  I go through how I build a business according to human
• 30:33
  design, not just the 10 tips.
• 30:35
  I take you through my process for how we do it.
• 30:38
  So if you're interested in that, you want to go deeper.
• 30:40
  All you have to do is DM me the word.
• 30:42
  Masterclass on Instagram, and we will register you right there in
• 30:46
  the DMs, or you can go to Nicolino.
• 30:48
  com forward slash masterclass, and you can register right there.
• 30:52
  Thank you so much for being here with me.
• 30:54
  I appreciate you making it all the way to the end of this episode.
• 30:57
  And remember, in order to have an unshakable business, you must
• 31:00
  first become an unshakable human.
• 31:02
  So thanks for letting us help you become unshakable with human design, everybody.
• 31:06
  We will see you next time.
• 31:08
  If you love this episode and you're a fan of the show, please show
• 31:10
  us the love on iTunes, Spotify, or wherever you're listening to
• 31:13
  the show and leave us a review.
• 31:14
  And if you'd like to connect with other entrepreneurs on their human
• 31:17
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 31:22
  Go to nicolelaino.
• 31:23
  me forward slash podcast links to join the group, book a human
• 31:27
  design reading with me, or access our free human design resources.
• 31:31
  We'll see you there.