254: Secrets of building The Whole Truth | Shashank Mehta, Founder and CEO | Unstarted
He built a ₹100 crore brand from scratch in two years. His company rated him 2 on 5. So the question stopped being am I good at this? and became am I even the right kind of person for it?
Shashank Mehta is the founder of The Whole Truth, one of the best consumer brands built in India in the last decade. We backed him early, off the strength of a blog whose readers became the company's first customers.
In this conversation:
1. What do you do when you build something from zero and still get rated below the person who grew an existing brand by 5%?
2. How do you tell the difference between being…
The skinny
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