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Complexity Hides Fragility: Losing a $20m Business

Joe Odell and his partner acquired a business with over $4m in earnings and lots of green flags. It went sideways fast.

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Topics in Joe’s interview:

His blue collar, military background

Volunteering without pay for a consulting company

Ultimately rejecting the tech industry

Finding his search partner at business school

Seeking out a complex business

Doing traditional search, on his wife’s advice

Acquiring a home health adjacent company

Post-close cash crisis

Losing a key sales rep

Fatal…

The skinny

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