Brand Strategy First: Nicole Desir on Building for Growth EP 147
Nancy Sheed welcomes Nicole Desir, founder of NOA Groupe, for a conversation about career pivots, entrepreneurship, and why brand strategy should guide—not follow—business growth.
Nicole shares how mentors helped her recognize strengths she had not yet identified in herself and how an unexpected path through corporate marketing eventually led her to launch her own consultancy. Today, as a brand strategist and fractional CMO, she helps founders, executives, and agencies connect their marketing decisions to larger business goals.
Key Points
Nicole’s path to entrepreneurship was not carefully…
The skinny
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