Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How Direct Mail Copy Used Scarcity Before Amazon Made It a Clickbait
In episode 16 of The Copywriting Podcast with Fexingo, Lucas and Luna explore how direct mail copywriters in the 1960s and 1970s weaponized scarcity — and how today's marketers have dulled the tactic into a predictable gimmick. They break down a specific 1974 mailing from a niche magazine that lifted response by 37 percent just by changing the phrasing of a supply limit. Then they compare it to a modern e-commerce scarcity popup and explain why the old version worked when the new one gets ignored. If you write sales copy or email campaigns, this episode gives you a concrete principle you…
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