Latest / PlayBetter's Golf Tech Weekly / #7: Bushnell Tour V7 Shift
Transcript
- PlayBetter: And now, you you'd be hard pressed to play a round of golf and not see at least one rangefinder pop out. And when you do see them, they're very often a Bushnell or most often a Bushnell. They've continued to evolve. They've continued to add features that matter and that help golfers get better, which is all we're all trying to do at the end of the day. Back at you with Play Better's Golf Tech Weekly, episode seven. And today we're talking rangefinders or specifically the brand new Bushnell Tour V7 Shift, the replacement for the outgoing Tour V6 Shift with some very considerable improvements, all with no price increase. ⁓ Daniel, you've been a long time Bushnell rangefinder loyalist, going back quite a ways in the ⁓ product series. Tell us a bit about your history with Bushnell, please. Yeah, thanks, Mark. ⁓ Yeah, it's been a little while since I've been a Bushnell guy. I've transitioned in the last couple of years, but it's nice to get testing again with some of the top tier products in this side of the industry. you ⁓ know, for me, the dream as a young golfer ⁓ at the time, you know, in the early 2000s was I got to get a rangefinder. got to get a rangefinder. That's really, in my opinion, when rangefinders blew up in the golf industry. If you remember, Mark, at that time, rangefinders were sold completely separately as a non-slope and a sloped version. ⁓ Typically, that sloped version that allow you to see differences in elevation was a lot more expensive. ⁓ And so it's interesting to see, you in the involvement of how rangefinders have gone through it. I'm glad we're going to be able to highlight some of this today is even some of the small upgrades and features that have come through specifically like the tour V series. ⁓ They've they've respected that and they've carried that over even into products today. And this is man, we're talking over 10, 12 years old of new technology at that time. And they're still respecting it and keeping it there because it is important advancements. And like we've talked about, it's not just ⁓ Bushnell that has brought on these features. Some of these things have kind of stuck through the industry and have become the standard for today's rangefinders. ⁓ But yeah, mean, for me, it started out with the medalist, ⁓ which was, man, that was like the mid 2000s. then ⁓ when I got into the Tour V series in like 2008, 2009, ⁓ That's when I really started loving my Bushnell rangefinders. And the biggest thing for me was, ⁓ not being the biggest size person was it fit in my hand and I could shoot the distances with one hand and it just became so easy. And honestly, it became natural ⁓ that when you couldn't use certain features like the slope technology, it felt like you were at a disadvantage in tournaments. So ⁓ yeah, really excited to kind of talk about the evolution and you know, go back in time a little bit to see how we got here today because it truly is remarkable how everything has just kind of slowly evolved into the products we have today. Exactly. How many of them have you lost over the years, by the way? Yeah, I think we joked a little bit about that earlier too. It's, ⁓ you know, for me, I always kind of refer to them a little bit like chapstick and it's all to my own fault. You know, it's whether it's it's been losing them out of my golf bag as you drive around the course or leaving them in a golf cart or As of recent, just forgetting that it's stuck there on the golf cart, know, hurrying into the clubhouse for a beer after golf or something like that. ⁓ you know, because they are so portable and so small, sometimes you just kind of forget that they're there. And that's no fault of Bush now. I mean, that's any rangefinder model at the end of the day. Very common scenario that any regular golfer can relate to. ⁓ Let's before we get into what makes the Tour V7 shift different and ⁓ special. ⁓ As Daniel touched on, there's a long evolution here of ⁓ significant upgrades. And so each time Bushnell comes out with a new rangefinder, especially in this Tour V-Series, ⁓ it seems to me that they wait until they have something meaningful to introduce. So you date back to 2001, they rolled out the Pinseeker 2000, and it really was kind of the first widely used golf rangefinder. And remember Bushnell, a brand that started in optics for binoculars and hunting gear ⁓ and then came to ⁓ rangefinders ⁓ when they recognized that there was an opportunity to bring this to the mainstream and they are the brand that brought rangefinders to mainstream golf. And now, you'd be hard pressed to play a round of golf and not see at least one rangefinder pop out. And when you do see them, they're very often a Bushnell or most often a Bushnell. In 2008, they came out with the Tour V2, ⁓ which really improved the form factor and kind of that handheld feel that you were talking about brought them more to what we're accustomed to today. In 2016, they came out with the Tour V4, which introduced the jolt vibration feedback. So when you hit a pin, ⁓ you get an actual vibration confirmation that you've locked on to your target and not the hill or tree or you know passing by a car behind it. 2019 they rolled out with the Tour V5 and they added the the bite magnetic mount which has now become very very standard across the industry. Lots of evolution or lots of innovations that Bushnell have introduced have become standards that that visual or Jolt Vibration is one, the Magnet is another. In 2023, they came out with the TOUR V6, which refined the electronics some, better accuracy, and also introduced some weather resistance, which made the product even more usable and durable. And now we've got the TOUR V7 Shift. And this one has some pretty significant headline features. Among them, We've now got a range recall, which is just kind of a interesting feature that I initially didn't think was particularly exciting, but this allows you to shoot your distance, ⁓ get your number, and then if you forget it, let's say it's cart path only and you walk back to your club to grab your club and you forget what the number was, you can pull it out, hit it again, and get that last distance that you shot. kind of a cool feature. Probably the bigger headline features are that this now has a dual OLED display, red and green. And if you have slope enabled, ⁓ you get your non-slope number in red, and then in bright green, your slope adjusted number. So that it's very simple for your eye to see your plays like distance right away. Very cool feature. ⁓ This also introduces Link enabled technology which we'll talk about in a little bit at a much lower price point so used to be that to get up to Bushnell and four sites link enabled ecosystem or system You had to jump up to the $600 pro x3 plus you now can get it in that game for $400 with the tour v7 shift Of those kind of headline features. We've now both had a chance to play a couple of rounds of golf with this thing play around with it, we talk to the reps at the PGA show. Which ones ⁓ do you envision as favorites for you or most useful? Yeah, I think first off, the BITE Magnetic is game-changing. And as you've said, Mark, it's become a standard with pretty much every rangefinder that's out there in today's world. But one distinct ⁓ difference, I should say, between Bushnell and the other magnetic strips, the Bushnell Magnet is strong. I mean, when you put it up next to the cart bar, it sucks it right into the metal. So you know that that thing isn't going to fall off as you're driving around. mean, that gives you some comfort because as you know, it only takes one time for that to fall off. And maybe you're looking for a repair or replacement of your range finder. You could run over it, things like that. So that certainly sticks out to me, not only just because it seems basic, but when you use other range finders, it truly is a stronger magnetic grip that it has when you stick it up on the golf cart. ⁓ But for me, I really enjoy the Jolt technology is nice ⁓ because even if you're around that pin, maybe you're a couple hundred yards out and as you get further, it is more difficult to hit your targets with the range finders. It gives you a nice firm vibration that you know you've locked onto your target and it flashes red in the screen around the outside of the visual. ⁓ I like that because it confirms that I've hit the pin. tells me that and you get that vibration right away. Again, there's other range finders out there that do that, but it's not that of a significant vibration. So it doesn't really tell you as strongly as the Bushnell devices do. again, the magnet and the vibration, but man, when you look through and you see that red, and the green, it just sticks out and it's just visually appealing. ⁓ for me, I just think that's where they set themselves apart is the experience is everything with the rangefinder and it truly makes you trust everything that you're seeing through the visual. Yeah, I agree. ⁓ Not only do you get the jolt vibration, but you get a visual red ring. So you really have like... total confidence that you've hit your target. And they have some pretty sophisticated technology built in there that allows it to lock into the smallest target that it's seen, and so that it won't pick up the larger kind of ⁓ thing. So when you play around with other range finders that have similar technology, ⁓ oftentimes, no matter what it is that you lock onto, you'll get that ⁓ vibration. ⁓ With this, It's, in my experience, it's limited to what you want it to be limited to, which is when you actually lock onto a pin. So that's actually huge. Optics are absolutely outstanding. It is 6X magnification. It's not 7X, which would be limited in their series to their top of the line Pro X3 Plus, again, $200 more. But in my testing, the optics were crystal clear, very, very visually appealing. ⁓ And just ⁓ the form factor of it is very classic Bushnell. ⁓ The build quality, it's really kind of what the brand's reputation has become is built like a tank, you might say. ⁓ Really, in my experience, no other brand can quite compete with ⁓ the hand feel and just the durability. ⁓ of the product and I think you bring up a really good point. Other products do have magnets. This one is the strongest magnet, which matters if you're going over bumpy terrain and you don't want to lose your expensive range finder. ⁓ When I first saw the product at the PGA show, just being entirely candid, I initially thought, ⁓ I don't know what the big deal is here. ⁓ don't know that I was ⁓ initially, that I thought I would be ⁓ overly impressed. with ⁓ having the slope adjusted number in green. But in reality, now that I've had a chance to use the product a little bit more, I don't quite know how to explain it, but ⁓ I really do enjoy ⁓ seeing that number in a very obvious contrasted color. And it just makes it simpler to draw my eye to the number that I want to see. Now not everybody wants ⁓ the slope adjusted number. even when it's legal. And of course you can turn that off with a simple switch. And you wouldn't need to do that if you're playing in a tournament play that didn't allow slope. And if you didn't want the slope number and you were looking through the reticle, obviously you focus on the red number and not the green number. But to have both and have that dual OLED contrast is just a really, really nice visual appeal. ⁓ The range recall feature that we talked about, ⁓ maybe is the least use case likely in my experience, but when you need it, ⁓ good to have. ⁓ You and I were talking a little bit about that scenario comes up with you ⁓ maybe more often than it does with me. What's your experience with that and how do you see that as something that might benefit your game? Yeah, you know, I think it's... as simple as when you're playing with your friends or other playing partners and you shoot a distance and in your mind you're thinking, okay, going through your pre-shot, okay, what club do I need to grab? And then someone will say, hey, what yardage did you get? And I'm just so notorious for being in my own element. ⁓ shoot, let me just reshoot that real quick. And it's nice to just be saying, okay, let me just look through here and push one button and boom, it shows me the distance again. ⁓ But even so, just like you're saying, Southern Florida, we get a lot of cart path only days, especially in the late fall during that rainy season. And there's many a days where you're going back and forth between your cart. ⁓ Like you said, you might get back to your cart and say, ⁓ what was that distance? Or even post shot, you get back to the cart and you're thinking, man, I just hit that shot. I thought I hit it good. What was that distance again? And you can quickly recall that. there's a few scenarios actually where I think it can be useful or helpful. ⁓ For me, I'm just notoriously forgetful and kind of in my own zone where sometimes I just have to shoot the distance two or three times to remember, what was that distance? It's nice to just be able to sit there real quick and do that instead of having to wait maybe on a par three for the tee box to clear off again, go up there, reshoot things. So it's just a flow of things that makes things a little more comfortable out there. Yep. Yeah. Then, of course, another one of the headline features that we touched on and want to dive a little bit deeper into is this link enabled technology. ⁓ Forsyte and Bushnell were really the ones that introduced this and we're now seeing this as a very common, ⁓ these kind of connected ecosystems we're seeing across multiple brands ⁓ in the business. ⁓ had ⁓ an earlier episode where we had Drew Kaler from Blue Teas introducing the new Rainmaker. Launch Monitor and it of course connects with their new Captain range finders. Well Bushnell and Forsyte were the pioneers in this space, no surprise there. They've been the pioneers in a lot of ways and lot of spaces. ⁓ But the problem was ⁓ the Pro X3 Plus, it cost $600 and so if you wanted to get into that with the Bushnell Launch Pro or a Forsyte GC3 or a Quad or Quad Max, On top of the launch matter cost, you're looking at a $600 range finder. Now, if you buy these products new, they actually include that with the purchase. But if you are already a launch pro owner and are maybe interested in that technology, $600 for a range finder, which you or may not lose, is a bit steep. So now to get it for $400, I think is significant. So what this is that we're talking about here is... If you do have a Bushnell or Foresight launch monitor, you can do bag mapping with your launch monitor and then ⁓ that shot data, specifically your carry distances, ⁓ are going to be stored in the app. And then when you're playing golf, ⁓ can Bluetooth connect to the app ⁓ and you can get in the reticle ⁓ club recommendations based on your actual bag mapping sessions with the launch monitor. ⁓ We talked earlier about ⁓ one of the cool things about this product is as you look in the reticle, you get two club recommendations. Talk about that scenario and how that plays out in real life out on the course. Yeah, it really can play into every single shot that you hit at the end of the day, especially, you know, probably more so for higher skilled players or lower handicap players, just because, you know, typically those type of golfers are hitting. different trajectories of shots or different types of shots into their approach to the greens, or even tee shots on par threes, or there's even times where you're trying to lay up specifically with different types of shots around the golf course. It provides you two club recommendations, and it's basically, let's say you shoot a distance and it's 150 yards and maybe you're playing into the wind, it'll give you two club recommendations. It might say, you can hit a a soft eight iron or a really hard nine iron is kind of what it shows to you. And it just does it with a simple plus and a minus there with those two club numbers. So you as a player can then make that decision, hey, am I gonna hit maybe ⁓ a softer low flighted eight iron or am I gonna really go after this nine and step on it and try to get there? ⁓ So there is still some analysis and decision making that you have to make as the golfer. but the rangefinder helps guide you to that decision, which is nice. maybe it's more so probably in the X3 plus, because it does provide you wind information, but ⁓ with the Tour V7, it's nice just to get those suggestions and then you can kind of make those adjustments even a little bit more ⁓ fine tuned before you hit that shot. ⁓ really, really nice that again, it gives you both those recommendations. Cause there are products out there, like you said, Mark, that that do do the club recommendations, but it's usually just says, okay, here's your play as distance, hit your seven iron. And if you're sitting there with a 20 mile an hour wind in the face, it could say, if this steps up into the wind or if I try to flight it, is it really my seven iron type of thing? So I really like the approach that Bushnell and Forsyte have taken here to not just say, hey, hit this club. It says, hey, you can hit two different clubs here depending on how you want to approach that. that flight or trajectory of the shot. Yeah, exactly. Another cool thing is if you do care to have the app open as you're playing, which you don't have to, I mean, you can launch the app and then let it chill in your bag or cart or whatever, and it's doing the work for you. But if you want to interact with your phone as you're playing, some pretty advanced features there within the app. So one that I really like is ⁓ you can see dispersion data in the app. And so not only does it give any of those two club ⁓ possibilities or suggestions, which just as Daniel said, you can then kind of apply your own ⁓ assessment of your lie and the weather conditions and what you're facing to make your best decision. But not only that, you can pull out your phone, look in the app and see, okay, ⁓ this is where I typically hit my eight iron. ⁓ and this is where I typically hit my nine iron and even get that much more data to inform your best decision. ⁓ Just really, really useful ⁓ things that I think one of the cool things about these products is they're kind of scalable. You can use them to go ⁓ as deep as you want and kind of overanalyze your game or you can keep it real simple and just shoot your number and get your distance. ⁓ slope or non-slope. ⁓ He mentioned that ⁓ the Pro X3 Plus, I wanted to kind of talk about ⁓ another thing that jumps to my mind is size comparison. I really like the size and feel of this V7 Shift. I no longer have the V6 Shift on hand, but the chassis or body of this is ⁓ either the exact same or very, very similar to the outgoing V6 Shift, which I think is a win. because I think they really nailed it. I think it's kind of the perfect size compared to the Pro X3 Plus, is, it's massive. It's honestly ⁓ too big, I really dare say. ⁓ And then you've got something like their Bushnell A1 Slope, which ⁓ is really, really small. ⁓ And so I kind of look at the V7 Shift as kind of like the Goldilocks option. It's the just right ⁓ size and feel. ⁓ What do you think about the look of it? Do ⁓ you like the all black with just kind of the orange accenting? I do. ⁓ I'm a big fan of everything in the build quality and the size of it. Like you mentioned, and we've kind of touched on a little bit, I even look back, I had the Tour V5 and I think it's even similar shape and size wise to the Tour V5 and probably the V6. ⁓ But I think it's perfect. ⁓ I like the blackout design of it. I think it's sleek. I think it looks modern, ⁓ but it has just the right amount of weight to make it feel like there's technology in this thing. ⁓ So I personally really like everything about the build quality with this specific one. ⁓ And I'm sure my wife can attest to this. like I pulled it out of the box the other day before we went testing and it's kind of like my, I just had a glow about me. was like, ⁓ man. I kind of missed having a Bushnell rangefinder in my arsenal here. Yeah, cool. ⁓ I think that ⁓ when we talk market position in competition, ⁓ Bushnell kind of stands apart. ⁓ They're not the only option. There's a lot of really, really good rangefinders in 2026. In fact, we may have a bit of option overload, honestly. ⁓ And not everybody does need to spend up to $400 for a rangefinder. ⁓ But for those who do, I think that this one's pretty hard to beat. I really do. I think when you combine these new features, the optics quality, the fact that you're getting the same thing you got with the V6 but ⁓ more for the exact same price ⁓ is very, very compelling. ⁓ To me, who's the... correct candidate, it's probably ⁓ the semi-serious player or at least the regular player and somebody that wants something really, really nice and something that's coming from a brand that has ⁓ impeccable customer service. You know if you have a problem, you're gonna be able to reach a human. ⁓ You know you're gonna be able to get something resolved. ⁓ I think those are all strong selling points. There are less expensive options, but you... ⁓ probably once you buy that thing, good luck getting support in some cases. Not to denigrate ⁓ all the other brands, that's certainly not fair to say that across the board, but I do think that that's a generalization that does kind of apply to the rangefinder market. ⁓ Who do you think is the right candidate for the V7 shift? Yeah, I think you were pretty spot on there. I would say your serious golfer all the way to your your regular golfer that, like you said, likes to have a nice product. Certainly there's the X3 Plus ⁓ option, the Pro X3 Plus, and it's amazing. I mean, it really is the top launch monitor that's out there. ⁓ But even your top players can get frugal when spending on a rangefinder. ⁓ And that's where this really fits right into the slot of that performance and price at the same time. ⁓ the higher skilled golfers, want something that they can obviously, first off, they can trust the distance on. And number two, that when they shoot a target, it's easy to get that target. I think that's one thing we haven't really touched on too, is that the Bushnell, their crosshairs, in my opinion, are second to none. They really do make it easy to find a target from 200, 250 yards out even. and find the pin and be able to hit it. There's some range finders out there that their crosshairs are just, they're really difficult to hit a target from more than hundred yards away. So I do think that they've, and that's something that Bushnell's had for years. They haven't changed what they use there, but I do think that even your high skilled golfers all the way up to even like mini tour players are gonna be looking at this type of device because again, they can trust the information they're gonna get from it, but it's also that right blend of performance and features that they can get something out of it that the standard range finders aren't gonna give them. Yeah, exactly. ⁓ know, 2025, the PGA Tour experimented with ⁓ some limited number of tournaments where they allowed range finders ⁓ to kind of test pace of play, and inevitably, for anyone that watches golf on TV, ⁓ they use them on the Champions Tour, they use them on the Corn Fairy Tour. ⁓ And when you see them pulling them out, they're always Bushnell. So what does that tell you? mean, that ⁓ should tell you most likely that the best players in the world are using these exact range finders. So probably if you want the nicest, the most reliable, and the kind of the most repeatable performance, ⁓ it is probably Bushnell. And I think for kind of the mainstream customer, it's that Tour V series. ⁓ So. It actually kind of makes a tough sell in some ways for the Pro X3 Plus. Yes, you do have some advantages there, namely the 7X magnification versus 6X with the V7. And you also have the elements, the wind speed and direction factored into your plays like distance. I don't know. I don't know if that's worth $200 for everybody or if they might be better off going with the Tourer V7 Shift for $400, getting a lot of those same advantages, including the blink enabled technology. It makes it a pretty compelling sell. Other kind of small things to point out, this does use a CR2 battery as opposed to USB-C recharging and like something like the A1 slope or what we're seeing in a lot of competing brands nowadays. So pros or cons for depending on what type of user you are. Personally, like, I typically am the kind of guy that puts in a CR2 once a year and then I'm good for the season and I like to leave it untouched when I'm not playing. So I don't like to have the maintenance of having to remember to charge it and risk being out of juice when I'm out on post. So, because that happens, right? And so I like having the CR2 myself, but teach their own. Something to point out. You've got kind of the standard Bushnell style case. ⁓ I will say ⁓ the texture of the material that they used on this one, ⁓ slightly different than kind of their other models. ⁓ It's hard to describe on camera, but it's kind of a rubberized texture that is quite aromatic, not necessarily what it was that way. ⁓ Hopefully that's gonna wear off over time. ⁓ Carabiner clip is ⁓ so-so. It's nice to have it, of course, but it's not the highest quality ⁓ carabiner clip I've ever seen. ⁓ These are quibbles. The case overall is very classic Bushnell, which is great. I've always loved their design. Another thing that's been copied throughout the industry, ⁓ instead of having to unzip the thing every time, can just clip and unclip it. That's a smart design. Obviously, if you're playing in a cart, you can just use the bite magnet to stick it to a post, or I've even stuck it to a golf club ⁓ when I'm walking. ⁓ So, ⁓ of classic Bushnell hallmarks, ⁓ and then a lot of improvements. I guess just to kind of summarize and make sure we didn't miss any of them, ⁓ the highlight features here as I see them are That dual OLED display with the slope enabled number in green. ⁓ The optics are outstanding. The range recall feature that I initially was somewhat skeptical on. think Danny brought up a lot of really, really good scenarios where that in fact is really, really useful. ⁓ The link enabled technology now at $200 less than what it used to cost at the Pro X3 Plus. And ⁓ probably most notably. It's $400 and so was the model that it's replacing. So all of these new features without a price increase, ⁓ not often, whether it's golf or anything else, are we getting more without having to pay more. So ⁓ obviously that's cause for celebration. ⁓ I think we're gonna get a lot of use out of this thing. Is it going in your bag, Daniel? Yeah, totally. ⁓ Like I've talked about, it's exciting for me ⁓ to get back into the Bushnell ecosystem. ⁓ Obviously it makes me then want to get after a Bushnell Launch Pro so I can use all the features inside of this, the side of this device. ⁓ But like we've kind of discussed, are these features really worth upgrading my range finder? I say yes. Just the visuals alone and. and the upgraded slope technology that they've added. It's really impressive. It is. And over the last few years, it's easy to get bland or easy to get complacent with what you've done. And Bushnell hasn't done that. They've continued to evolve. They've continued to add features that matter and that help golfers get better, which is what we're all trying to do at the end of the day. are these features that do help golfers get better? You're somebody that plays ⁓ with bag mapping. ⁓ in your rangefinder you to date have been using for a while. know the i4 from FlightScope, which is an amazing product and actually has some distinct advantages of its own, ⁓ perhaps for another episode. ⁓ But just generally speaking about getting ⁓ distances out on the golf course, club recommendations based on your actual practice data. ⁓ Is that something that you find useful? ⁓ And do you think decent players or what kinds of players might benefit from that kind of technology? I think 100%. I think even down to scratch or plus handicap golfers can benefit from it. And the biggest thing that I notice is that, ⁓ you know, when you play rounds of golf or it's extremely windy or the elements are really affecting the golf ball, you can learn about your golf game and you can make mental notes for when maybe you don't have that available to you in a tournament. ⁓ Because before we were always playing rounds of golf and we would say, ⁓ it's 150 yards, but it feels like a two club win. I've got to take two extra clubs here to get the right distance. ⁓ You actually now have tools that can help you confirm what you're actually thinking or guessing. So when those scenarios then come up in a tournament round, when you don't have that, you're still not, I mean, you are kind of guessing, but you have... actual experimental data that you've done in your practice rounds that you can then apply. And that alone makes you more confident and confidence is key in the game of golf. We've all learned that. So I think it's huge. You know, obviously it's not something you can use in tournament golf, but it's still to this day when you're sitting there and you're playing practice rounds with maybe even people that you don't play frequently with and you say, ⁓ you know, it's it's 147 yards to the flag, but you know, it's playing 158. And then they kind of sit there and they're like, what do you mean? You are you just getting, it's like, no, I actually have technology that's assisting me in helping understand that. And then, you know, when they hit that shot and they get the result they want, it's fast. Then they say, well, where can I buy this? Where can I, you know, because they see the instant improvement of understanding how the elements are affecting their golf shots. Yeah. Right there in the company name, Play Better. That's what we're all about here. And these kinds of tools undoubtedly can help all of us play better. Not to say each and every one of these sorts of tools is for every type of golfer, but it's great to have all of the options available and PlayBetter certainly does. PlayBetter.com, can obviously get the Tour V7 Shift, you can get other range finders that are current from the Bushnell line. Those would include of course the Pro X3 Plus that we talked about and the A1 Slope as well as the Tour Hybrid which is ⁓ another product really really cool into its its own self in that it's got GPS built into the device so you can get to ⁓ your front middle back as well as your pinpoint laser distance. So Bushnell's got it covered across the line. I think they nailed it with the Tour V7 Shift. Obviously they're feeling the competition from the industry, otherwise they would have raised the price. ⁓ you know, once again, another scenario where having all of these options is kind of a win for us as consumers. ⁓ And I think that they're gonna do quite well with this product. ⁓ It's another Bushnell range finder. That alone ⁓ kind of tells you everything you need to know. ⁓ So check out playbetter.com, ⁓ order your Tour V7 Shift. ⁓ Call Daniel if you have questions. Please consider liking and or subscribing to the channel. And ⁓ also going to playbetter.com and subscribing to one of our email newsletters. Think you'll get a lot of value out of this. We really do try to provide ⁓ very good educational content that ⁓ ultimately help golfers play better. Daniel, we'll do it again next week, right? Yeah, looking forward to it, Mark. I'm sure we'll have some more exciting details on a new product and ⁓ look forward to another conversation with you. Sounds great. Take it easy. Everybody. Thank you for watching and listening and we'll see you next time.