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EP23 - When Commercials Were Catchy! · Oh And One More Thing

• 0:10
  Some old friends facing our fears, laughing through the
• 0:13
  chaos and drinking some beers. So here's to the laughs, the
• 0:16
  crumbs and the cheers. All the awkward moments.
• 0:19
  And we're still here. Because in the end, we're just
• 0:21
  doing our thing. It's our crazy life. 01 more
• 0:25
  thing. One more thing.
• 0:31
  Welcome to Oh and one more thing, a podcast where 2 long
• 0:34
  time friends try to figure out what the heck is going on with
• 0:37
  this crazy thing called middle age.
• 0:39
  It's a mix of stories of how we navigate our lives and maybe
• 0:42
  some questionable. Advice.
• 0:43
  Some days we're wise, other days we're just trying to remember
• 0:46
  where the heck we left our phone.
• 0:47
  So join us as we laugh, groan, and maybe even learn a little
• 0:50
  something about surviving in the second-half of life.
• 0:53
  Oh, and one more thing. Hi, I'm Brian.
• 1:06
  Welcome to Oh and One More Thing podcast.
• 1:08
  Yo, I'm Rob. Yo, Rob.
• 1:10
  Wash off sugar. Oh, you know, just over here
• 1:13
  trying to make it happen one day at a time.
• 1:15
  Fake it till you make it buddy. Fake it till you make.
• 1:18
  That's cool. Hey, did you ever watch
• 1:19
  Scooby-doo as a kid? All the time.
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  I love Scooby-doo so. Do I you know my favorite
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  episode is the one where they're being chased by ghosts.
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  The whole. Episode.
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  Isn't that every episode? Yeah, but then they realized at
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  the end it was just some bad guy with a with a mascot.
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  And the bad guy always goes, you darn meddling kids.
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  Yeah, that was that. Every episode that one the best.
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  And we were back in the day that that TV only had a handful of
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  channels. Yeah, yeah.
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  Now we have a hundreds. And like we still say, there's
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  nothing. But it's true.
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  It's true nothing. You can spend an hour just
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  searching around for something you want to watch.
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  Yeah. And then you've wasted a whole
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  hour. You still have nothing to watch.
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  But it's even harder now because you know, a couple years ago you
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  had cable and you just kind of flip to the guy and go.
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  Now you got 10,000 different streaming services and now you
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  literally like you need to know what streaming services stupid
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  shows on that you want to watch right?
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  It's when it's probably easier for you 'cause you can watch
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  sports. Well, yeah, so, so you got
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  sports. You always fall back and I watch
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  them and I'm like, I don't like sports.
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  We all know that, you know, so that I can't find anything to
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  watch. So I just kind of do the
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  searching. Give up.
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  Walk away. Walk away.
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  I I just default a couple shows like nonstop.
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  There's nothing on Big Bang Theory comes on.
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  Yeah, big thing. Yeah, that's that's it.
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  That's all you need. We pretty much watch that every
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  night. Yeah, me too.
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  Every day, I guess. So Speaking of watching TV from
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  back in the day, yeah, there were some really good TV
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  commercials and jingles that stick in your head to this day
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  like a bad ear worm. Yeah, and why can I remember a
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  song, a commercial from 40 years ago?
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  But like, I don't remember what I did yesterday.
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  I don't think that's necessary your memory, but the old age I'd
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  shake it is. Because, you know, before
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  TikTok, you know, we had TV jingles.
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  So, I mean, I think today, yeah, it's a good time to talk about
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  commercials. Awesome the.
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  Ones that shaped our Saturday mornings and stuck with us for
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  decades. So to all those middle-aged
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  people out there, if you can't remember why you walked into the
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  room, but you can remember these jingles, you are our people.
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  Oh, absolutely. And morning that your worm.
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  Your worms may result from this tour down memory lane.
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  All right, this is cool. All right, here we go.
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  OK, one of the first jingles that comes to mind, for me at
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  least, is Oscar Mayer. Do you remember it?
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  Absolutely my bridge. My baloney has a first name.
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  It's Oscar. My baloney has a second name.
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  It's an AYERI love to eat it every day.
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  And if you ask me why, I'll say, 'cause Oscar Mayer has a way
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  with biology and a. Oh my gosh that is so cute, but
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  I remember every word of that to this day.
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  Every word. I still can picture the kids
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  singing it, sitting there eating the sandwich, kicking his feet.
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  Fishing at the end of the day, fishing.
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  Yes, curly hair guy. Yes.
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  Oh, that's so. Funny.
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  It's so funny, but that one just sticks in your head, right?
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  This effective 1974 Jingle outlasted its campaign for Oscar
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  Mayer. Baloney.
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  If you say my baloney has the first name to someone who
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  watched the television in the 70s or the 80s, they may not be
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  able to resist responding with it's.
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  Oscar, you have to. The famous Jingle did more than
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  teach the world how to spell Bologna.
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  It made Oscar Mayer the first name American consumers
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  associated with the lunch meat for decades.
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  C0L 0GN. A So I always have a question if
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  it's B0L 0GN A why do we say Bologna?
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  It's Bologna. It's well, it looks like.
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  Bologna, right? Yeah, it's funny.
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  We'll still go to the deli and every once in a while with ham
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  and Turkey and I'll say, you know, give me half pound of
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  Bologna and I always get confused when they don't go grab
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  the Oscar Mayer package and start slice it.
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  It's like I. Guess what you're expecting?
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  It's Oscar Mayer. It's.
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  Like Black Label Bologna. I'm like, oh, this is like,
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  good. Oh, but that was that's one of
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  my favorites. Yeah, I think that's good.
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  How about this one? I don't want to grow up.
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  I'm a Toys-R-Us kid. That's awesome.
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  That's all I remember. You remember the rest of it.
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  I, I if you sing it to me. I don't want to grow up.
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  I'm a Toys-R-Us kid. They got a million toys at
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  Toys-R-Us. That I can play with.
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  OK, so I'll come back now. Yep, that's all that works.
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  Really tall giraffe. Yep.
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  The commercial wasn't at the end.
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  They're walking down the street at the sunset, holding the
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  little kids hand. Yeah.
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  You know, the commercial debuted back in 1982 and feature the
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  Jingle sung by children. Yeah, of the commercial, which
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  became a staple for the brand, featured very creations and
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  updates over the years, but couldn't stop a company from
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  filing Chapter 13 and closing all of its stores in 2018.
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  I know I can't. Believe that was.
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  I can't believe that was seven years ago, 2018.
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  You know they're back, right? Toys R Us is back, yes.
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  No, I did not know. That they're an online retailer
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  now. Obviously I would have written
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  that in here if I. Did that right?
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  Yeah, they're online retailer and they are looking at opening
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  up a couple of brick and mortar stores again for the holidays.
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  That's crazy, right? I just remember always the
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  Toys-R-Us on 494. Yeah.
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  And pen and it was always right there.
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  Visual. Well, you can see it the whole
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  time, drive by it and you know, empty.
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  Yeah. I used to go there when I
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  couldn't find out my Nintendo games anywhere else.
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  I go to Toys-R-Us because they had them in stock.
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  They always had them. Yeah, they cost more than
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  anywhere else, but they had them in stock.
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  Yeah, yeah. You video, kid, You all right?
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  OK, here's another good one. Give me a break, Give me a
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  break. Can you bring the product?
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  Break me off piece of that Kit Kat bar.
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  Of course, Bar 1. 2124 Give me a break.
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  Give. Me a break.
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  Break me off a piece of that, give me a break, Give me a
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  break. Break me off a piece of that
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  kit. Can't that John Christmas Day is
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  going to make your day. And whenever you go here, the
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  people say give me a break, give me a break.
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  Oh my God, did you hear all the hip hop in that it's.
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  Amazing, right? It was like killer 80s hip.
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  Right. And I didn't realize there were
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  words besides give me a break, give me a break.
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  He's like Kit Kat part. There's like like one line of
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  actual chorus. And if you would again.
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  Watch the commercial. I mean, they are doing break
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  dancing and they do all kinds of fun things.
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  It's. Really, really cool.
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  All that is so funny. That's probably my wife's
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  favorite candy bar. Totally mine.
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  Totally my favorite candy bar. Yeah.
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  The catchy slogan, also known as the Give Me a Break Jingle, has
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  been the official slogan for Kit Kat in the US since 1986 and is
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  a well known part of American culture.
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  The slogan suggests a dual meeting for break as a pause
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  from the work and the literal break of the chocolate bar
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  itself. The catchy tune was initially
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  intended to be a throwaway song, but became a massive hit after
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  winning a focus group testings in 1986, significantly boosting
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  the brand's popularity. The Jingle became an ear worm
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  deeply embedded in American pop culture and is considered one of
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  the most effective confectionery advertising campaigns.
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  Its success led to a significant increase in demand, requiring
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  the construction of a new Kit Kat factory.
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  They. Had to build a new factory
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  because of the song they. Had to build a new factory
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  'cause it was that catchy. Oh my gosh.
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  I mean, that's amazing. Right.
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  Oh, absolutely. That's what.
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  Advertising can do for you, right?
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  But I remember when I eat a Kit Kat Par and I know my kids get
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  nuts over this, they get so upset.
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  I will not break it apart. I will eat it just in one big.
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  Chunk, you can't. You're eating it wrong.
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  What are you doing? I'm told.
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  All the time. But I'm like, I will not form 2
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  consensus. I will.
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  I'm gonna be my own person. You can't make me listen to the
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  man. I'm doing my own thing.
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  Bite that thing two sticks at a time.
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  Well, that's funny. That's kind of the fun part.
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  Those who break it apart, no. It can be what it melts in your
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  hand. Do you stray from the original,
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  or do you find other flavors you like?
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  I don't typically stray from the original flavor.
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  OK, I'm sure they make a peanut butter one cuz you know our last
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  well our last episode we talked a lot about peanut butter.
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  We. Did talk about peanut butter
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  have to make a peanut? Let's look.
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  For one, I will. I know they make a white
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  chocolate one. I have seen that.
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  Yep, always Easter. Yeah, yeah.
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  Easter. Easter.
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  Easter. Yeah.
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  OK, so here we are. You know what time it is, right?
• 9:18
  What time is it? It's the spring green time.
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  It is time for the spring green minute and this time we're going
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  to talk about dormant turf. What I know, right?
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  So last week we talked a little bit about overseeding and we are
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  in October now and it's a little late to seed, but we also talked
• 9:34
  a little bit about dormant turf. So I thought we talked a little
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  bit more about that kind of what that means and what it does for
• 9:38
  your yard. So not a bad thing.
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  So as we get into the colder weather, the lawn just basically
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  just goes to sleep more. Or less just like me.
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  Just like you just gets tired and just goes to sleep.
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  I thought that was age. Nope, turns brown.
• 9:52
  It's kind of hangs out and goes dormant for the winter and then
• 9:54
  as soon as that frost comes out of the ground and the warms up
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  again in the spring, it'll pop back to life.
• 9:58
  So that's dormant turf. That's dormant turf, OK.
• 10:02
  The key with dormant turf is you really don't want to do a lot to
• 10:05
  it. So this is more from coming out
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  of the spring. If you have a heavy snow and
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  especially around your driveway and sidewalk where the snow gets
• 10:12
  really matted down, you get what's called snow mold and the
• 10:15
  grass looks like it's got almost like spider webs and mushy in
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  it. And why not?
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  People want to get out there right away and rake it up and
• 10:20
  fluff it up. You're going to RIP up your
• 10:22
  grass because it's basically the grass is laying there just
• 10:25
  hanging out. The the root system isn't
• 10:27
  active, so it's just kind of laying there and you start
• 10:29
  raking it. You're going to RIP it up and
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  you're going to strip up all your grass.
• 10:32
  There's nothing left. OK, good to know.
• 10:35
  Don't rake my grass in the spring.
• 10:36
  Yeah, you can rake it once it starts to grow.
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  Well, yes, you can rake once it starts to grow, it turns green
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  and get about a mole and then you start to rake it.
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  That's fine. But other than that dormant
• 10:45
  turf, just kind of leave it alone, let it be dormant.
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  Awesome. All right, Good tip.
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  All right. All right, so how about this
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  one? Sometimes you feel like a nut.
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  That's Almond Joy in Mounds candy bars, yes.
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  And sometimes you don't. I love those candy bars.
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  Again, sounds like coconut you. No, it's delicious.
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  I'm. Not a coconut fan?
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  Should we listen to the Jingle? I want to hear it.
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  Sometimes you feel like a nut, sometimes you don't.
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  I'm enjoys that. Nuts.
• 11:14
  Mounds don't. Sometimes you feel like a nut,
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  sometimes you don't. Sometimes you don't.
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  All right. I like the yeah, yeah, yeah.
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  I love that, just brings so much joy.
• 11:40
  It does, even though I can't stand those.
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  I like the commercial. I love the commercial and I love
• 11:43
  the candy bars. So the iconic Almond Joy and
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  Mounds Jingle. Sometimes you feel like a nut,
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  sometimes you don't. The television commercial first
• 11:51
  aired in January of 1997. Oh, so pretty early pretty.
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  Early Yeah, the Peter Paul Candy Company used the Jingle to hide
• 11:57
  the the difference between Almond Joy, which contains nuts,
• 12:00
  and Mounds, which does not. OK now as a kid again. 1977 so I
• 12:04
  was 6. You liked coconut then?
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  No, I hated it, but I could never, I could never figure out
• 12:10
  the difference. Like I couldn't at six.
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  I couldn't comprehend the words of the Jingle.
• 12:14
  Sure. And I couldn't.
• 12:15
  Like, I what's the difference? The same darn candy bar.
• 12:18
  I know. I understand that now.
• 12:19
  I'm an adult. I get it now.
• 12:20
  But back when I was 6 I'm like, I don't get it.
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  OK, well you should have ate them.
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  And me, Maybe I'd like coconut. So.
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  So while the Jingle was used in commercials throughout the 1970s
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  and beyond, the visual style of the ads shifted.
• 12:37
  By 2010, the commercials began showcasing palm trees, coconuts
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  and tropical settings, moving away from the earlier nutty
• 12:43
  behavior concept. So yeah, if you do watch that
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  old one, like online on YouTube, yeah, they're like wackadoos.
• 12:49
  They're wackadoos are dancing on the ceiling.
• 12:51
  They're like lift. There's there's a weight lifter
• 12:53
  that's lifting up. I think people I don't, I don't
• 12:55
  know, it's really weird, Yeah. It's odd.
• 12:57
  It's very funny. I like the commercial and I
• 13:00
  remember it playing on TV when I was young.
• 13:02
  Oh, yeah, all the time. Yeah.
• 13:03
  It's amazing to me, though, how these commercials, they're just
• 13:05
  so embedded in their memories. I mean, they're a part of our
• 13:07
  life, right? I mean, back then, when you had
• 13:09
  four channels, you didn't have a DVR, You didn't have, you didn't
• 13:12
  skip to everything. Like you sat there and watched
• 13:14
  the stupid commercials if you weren't going to the bathroom or
• 13:15
  getting the snack. Right, you had to.
• 13:17
  You couldn't pause or go through.
• 13:19
  Yeah, and there weren't that many national commercials.
• 13:21
  They were just a handful. So they played the same ones
• 13:23
  over and over and over. Well, I don't think that's any
• 13:25
  different than today about playing the same commercial over
• 13:27
  and over, especially in a streaming service.
• 13:29
  That's when they would pay for one commercial and you see it
• 13:31
  three times in a row. Yeah.
• 13:32
  I mean, come on, where's the variety?
• 13:35
  Yeah, that's a little different, but it's a.
• 13:36
  Little different I know I'm going on out of.
• 13:38
  LA I'm going to tangent, but yeah, but I agree.
• 13:40
  Yeah, how about an old one? Here's a really old one.
• 13:43
  For you? Aren't these all?
• 13:44
  Old. OK, he's older, like from the
• 13:46
  50s. Oh, OK.
• 13:48
  How about plop, plop, fizz, fizz?
• 13:50
  Oh, what a relief. Do you know what product it?
• 13:52
  Is I do that is Alka Seltzer? Awesome.
• 13:55
  Something good? Something I still use to the
• 13:57
  state every once in a while. Oh, what a relief it is.
• 13:59
  Fast, fast, fast. Right, the fast, fast, fast
• 14:01
  part. That's there was the new
• 14:03
  iteration of the later times. When it first came out in the
• 14:06
  50s, it was different. OK, this is an interesting one.
• 14:08
  It's of course from our childhood, but the Jingle dates
• 14:12
  back to 1950. And for those of us middle-aged,
• 14:16
  the Alka Seltzer Plop Plop Fizz TV commercial from the 1970s is
• 14:20
  what we recognize as one of the most iconic advertisements in
• 14:24
  American pop culture history. Isn't this the one with the the
• 14:26
  like the older guy like in bed and just like right and laying
• 14:30
  there in the the glides. Blop, blop.
• 14:32
  Yeah. Yeah, OK.
• 14:32
  But when it was created first in the 50s, it was a little
• 14:35
  character guy who actually had an Alka Seltzer hat.
• 14:39
  It was more of like a puppeteer type of thing.
• 14:40
  OK, kind of creepy, but if you go to YouTube you can find them
• 14:43
  and it's kind of an he sings in a little high little screechy
• 14:46
  voice. Blop blop.
• 14:47
  Fizz, fizz. OK.
• 14:49
  You know, yeah. And then the other ones was more
• 14:51
  about what you ate OK that night and you needed the Alka seltzer
• 14:54
  to feel better. I think in the 50s they have a
• 14:57
  lot more mascots because I picture like any ads from them.
• 14:59
  They always had to advertise in the middle of game shows.
• 15:02
  Yes. So they had to have some sort of
• 15:04
  mascot or icon. Advertiser paid for the game.
• 15:06
  Yeah, exactly. That whole half hour, they had
• 15:08
  the little thing on their counter, on the host counter.
• 15:10
  That's cool. I want one of those.
• 15:11
  Yeah, right. It was cute.
• 15:13
  But the the stick to your brain Jingle and instructive visuals
• 15:17
  have become ingrained in popular culture.
• 15:20
  Memorable images of two round white tablets dropping into a
• 15:23
  glass of water and fizzing up set the stage for an amazing
• 15:28
  sales increase in Alka Seltzer tablets.
• 15:31
  Do you remember the most famous Alka seltzer promo?
• 15:35
  What is it, Rob? David Letterman made a suit of
• 15:39
  Alka Seltzer tablets. No.
• 15:41
  And jumped into a tank on a on a show.
• 15:43
  I'm I'm late. I didn't see that.
• 15:44
  I never saw that. OK, I'm.
• 15:45
  Totally looking that up. OK, something else you can look
• 15:47
  up on YouTube. Yeah, he made an Alka seltzer
• 15:49
  suit and jumped into a VAT of water on his late his original
• 15:52
  NBC late night show. Sure.
• 15:53
  From way back, yeah, yes. Got it.
• 15:55
  And it just, it's just, it's stupid.
• 15:57
  It's eat this stupid. Trip, but it's totally what you
• 15:59
  should do. It was hilarious.
• 16:00
  They do. That stuff now all the time of
• 16:02
  like Mentos, right? Exactly.
• 16:05
  How about I'm stuck on Band-Aid brand because Band-Aid stuck on
• 16:10
  me. I love that.
• 16:11
  Right, I remember that one too. Another iconic Jingle.
• 16:14
  Right again, here we are. Yep.
• 16:16
  So, fun fact, the Jingle was actually written by Barry
• 16:19
  Manilow in 1971. It was not.
• 16:22
  OK. Well, first of all, did you do
• 16:24
  the research? OK, so it was all right.
• 16:28
  So very mad. Alone 71 along with.
• 16:30
  Plus, remember, yeah, I believe everything I read on.
• 16:32
  The Internet, it's true, yes. If it's online, it is, and
• 16:35
  everyone listening to this should just believe me.
• 16:36
  Absolutely, along with lyricist Donald B Wood and a debuted in a
• 16:40
  commercial featuring John Travolta and Terry Garr.
• 16:42
  I did not know that either. Well, that's what YouTube said.
• 16:44
  OK, I'm going to do some research after this and was part
• 16:48
  of a successful advertising campaign that won a Cleo award.
• 16:51
  And the Cleo is the annual award that recognizes innovation and
• 16:54
  creative excellence in advertising, design and
• 16:56
  communication. It's the It's the Emmy and the
• 16:58
  Oscar of the advertising world. That is correct actually, yes.
• 17:01
  I do know things. You do know things.
• 17:03
  Yeah. I am stuck on banded brands.
• 17:06
  The banded stuck on me. All right.
• 17:08
  Do you remember this one? This might be a little harder.
• 17:11
  I'd like to teach the world to sing in perfect harmony.
• 17:15
  On a hillside, a bunch of hip dippies holding holding a bottle
• 17:20
  of Coke. It's for.
• 17:22
  Coke, I do remember that. You know what, they actually
• 17:24
  brought that one back a couple years ago.
• 17:25
  They they refreshed it. It was.
• 17:27
  They actually made it like a Super Bowl commercial.
• 17:29
  Oh, sure, like 3-4 years ago. Sure.
• 17:31
  That's kind of cool. Yeah.
• 17:31
  So it was a pop song originally known as True Love and Apple
• 17:35
  Pie. Really.
• 17:36
  Coke adjusted some of the words and added by The World of Coke
• 17:41
  in 1971 and it became a huge hit for Coke and it became an actual
• 17:45
  released single I had. No idea there was, it was an
• 17:48
  actual song before that and they just made it their own.
• 17:50
  Yeah, it was. You can actually find it.
• 17:52
  It's a little bit. It's very similar, obviously,
• 17:54
  but, you know, by the world of Coke, right?
• 17:56
  And it will. You know, it was dramatized by
• 17:58
  the show Mad Men, where Don Draper, the advertising
• 18:01
  executive, wrote and created the Jingle, and it was prominently
• 18:05
  featured on the part of the series.
• 18:06
  I do remember that now. I love mad.
• 18:08
  Men it was anywhere at the end of the.
• 18:10
  Series. Yeah, you're right.
• 18:11
  I remember that now. Oh, funny.
• 18:13
  So I had a question when I was writing this.
• 18:15
  I'd like to buy the World of Coke song.
• 18:17
  Did it ever make the music charts?
• 18:21
  I, I, I without knowing, I guess I would say it probably did.
• 18:25
  So I looked it up, OK, and no, So no, the original Coca-Cola
• 18:29
  Jingle itself didn't OK make it on the top charts, but they did
• 18:34
  adjust the words a little bit. I'd like to teach the world to
• 18:37
  sing in perfect harmony. And that did actually go to
• 18:40
  number one in the UK and #7 in the US in 1970.
• 18:43
  Two, I think that's what I remember then.
• 18:45
  OK, OK, now it makes sense. OK, got you.
• 18:47
  The song's popularity grew after the popular TV commercial, so
• 18:52
  leading to the development of the full length song which was
• 18:55
  recorded by the Hillside Singers and the New Seekers, with the
• 19:00
  New Seekers version becoming the massive hit.
• 19:02
  OK, I I get that that's kind of the same thing as like the like
• 19:06
  the friends Jingle, right? Like they wrote this the Jingle,
• 19:08
  but then they actually. Released it as they released it
• 19:10
  as an actual song and ma'am who is it by?
• 19:12
  Ah. Trivia.
• 19:16
  It's the Rembrandt, that's right.
• 19:18
  Oh my gosh, take flashbacks for a trivia episode where I suck.
• 19:23
  OK, but you know. But wait, wait, who won that
• 19:25
  trivia contest? Yeah, you did.
• 19:27
  Whatever. So here's my issue.
• 19:29
  And I I, I realized this after the fact.
• 19:30
  I had this conversation multiple times since then because it
• 19:33
  grinds on me that I lost that to you.
• 19:35
  I'm so good at bar trivia because I have multiple choice
• 19:37
  options. So that's what we should have
• 19:39
  done, yes. So we should have added multiple
• 19:40
  choice and I didn't think of it. You didn't tell.
• 19:43
  I didn't either, so. I'm helping you after the fact,
• 19:49
  yeah. So we will do another trivia
• 19:51
  podcast, I promise. And we'll do a little bit better
• 19:53
  this time. Yeah, we'll have maybe we'll
• 19:55
  have more people on. Oh, that.
• 19:56
  'D be nice. Maybe we could find a?
• 19:57
  Host, oh, making our wives. Oh my gosh, wouldn't that be
• 20:00
  fun? Yeah, they could host us and we
• 20:02
  could have a buzzing buzzer. Yeah, I like this idea.
• 20:05
  All right. So honey, I'm committing you
• 20:07
  now. You're going to be on a podcast,
• 20:08
  like it or not. Next year.
• 20:10
  Next year. All right.
• 20:12
  OK. So I also remember there are
• 20:13
  some competitive jingles in the fast food area too.
• 20:16
  Yeah, I know. Do you remember them?
• 20:17
  Funny, I think I remember all of them.
• 20:19
  I thought you didn't remember the one that I liked the best.
• 20:22
  Which one did you like the best? Hold the Pickles, hold the
• 20:25
  lettuce. Special orders don't upset us.
• 20:27
  All we ask is that you let us serve it your way.
• 20:29
  OK, you're right. I don't remember that one, but.
• 20:33
  I remember. Before I remember the
• 20:34
  conversation. It's for Burger.
• 20:36
  King. Burger King.
• 20:36
  No, it didn't. I know somebody that worked
• 20:39
  there when he was a kid. Well, I was a little bit more
• 20:41
  than a kid, but yes, it was me, yes.
• 20:44
  It was you. OK, so is that is that why you
• 20:46
  know the thought? Maybe.
• 20:47
  OK. When he but when I went, Oh my
• 20:50
  gosh, went on to research that and it's all these gospel ladies
• 20:54
  singing this song and I'm like, that is not what I remember.
• 20:58
  I remember a much more upbeat version of it.
• 21:00
  OK, so the song premiered or the song came out when you started
• 21:04
  working there, right? No, I was not working there in
• 21:05
  1974. Came out 74.
• 21:09
  I was working there in in maybe 1984.
• 21:12
  There you go. All right.
• 21:13
  OK, so the hold the Pickles, hold the lettuce came out in 74.
• 21:16
  It's part of Burger King's Habit Your Way campaign, which is
• 21:19
  funny. It's still that's still their
• 21:20
  campaign today. It's still the same campaign,
• 21:22
  but they've changed it up a bit. Yeah, So the campaign emphasized
• 21:25
  customer customization with the folders like you just saying
• 21:28
  hold all the Pickles, hold the lettuce.
• 21:29
  Special orders so upset us. This iconic slogan and
• 21:33
  accompanying Jingle helped Burger King differentiate itself
• 21:35
  from competitors by highlighting its commitment to making burgers
• 21:38
  according to the individual customer preferences.
• 21:41
  So that was a thing, you know, on your menu board because I
• 21:43
  was, I was taking the orders. You could actually choose all
• 21:46
  the things they wanted on there individually, and then you'd
• 21:49
  make them. Right, nice.
• 21:50
  So the upbeat and from the tone of the Jingle combined with this
• 21:52
  melody helped it become easily recognizable and remembered.
• 21:55
  Unless you're like me and had no idea, the Habit Your Way slogan
• 21:59
  with this Jingle became a defining part of Burger King's
• 22:01
  brand identity for many years and was a key differentiator
• 22:03
  against rivals like McDonald's at the time.
• 22:05
  Yep, and then overtime of course we know the Jingle changed to be
• 22:08
  at BK. Have it your way you rule.
• 22:13
  I sing that every day at work. Do you really?
• 22:16
  So we do something, do something good, I'll walk away.
• 22:18
  Go BK, have it your way. You rule.
• 22:23
  You're so lame. I'm so I love it.
• 22:26
  I am so lame. But Speaking of McDonald's, yes,
• 22:29
  they will not be outdone. They had a Jingle too.
• 22:32
  You remember what? It was that one.
• 22:34
  I know you do. I guess they'll sing it without
• 22:35
  even looking at the lyrics. You go.
• 22:37
  To all bees Patty special sauce lettuce, cheese, Pickles, onions
• 22:40
  on the sesame seed but. And that came out also in 1970.
• 22:44
  Really. So they were competing against,
• 22:46
  of course, we all know that. Yeah.
• 22:48
  Which continues with well, you just said it.
• 22:51
  Pickles, onions on sesame seeds bun.
• 22:52
  The Jingle became well known culture reference and was even
• 22:56
  used in the later McDonald's promotions, sometimes with a
• 22:59
  challenge for customers to recite the entire slogan quickly
• 23:03
  for free Big Mac. I remember that.
• 23:06
  I remember that. I remember that campaign and I
• 23:08
  don't think it lasted very long, did it?
• 23:10
  No, I think they went out of business.
• 23:11
  Why? I mean, I'm sorry we're giving
• 23:14
  away free shit for just singing a song.
• 23:16
  I mean, come on, we wouldn't memorize the song, right?
• 23:19
  Right. Yeah.
• 23:20
  So, yeah, I remember this. Although that spot only ran for
• 23:22
  a year and a half, the Jingle has endured in pop culture to
• 23:25
  this day, which is probably why I remember it right at the time.
• 23:29
  The sensation even had some franchises offering free Big
• 23:32
  Macs during the campaign. See, there you go, offering free
• 23:34
  Big Macs during the campaign run to any customer who could recite
• 23:37
  the phrase within the specific specified time, causing some New
• 23:40
  York locations to run out of hamburger buns.
• 23:43
  So we know why they stopped doing it?
• 23:45
  Well, yeah. I mean, you can only give away
• 23:47
  free stuff for so long. That's right, come back to
• 23:49
  roost. So I got one more.
• 23:51
  It's probably more of a not as much as the did you know as much
• 23:54
  of A do you remember OK, the Frito Bandito.
• 23:58
  The Frito Bandito debuted in late 1960 as a mascot for the
• 24:02
  Frito Lay popular corn chips snack Fritos.
• 24:05
  Fritos had a mascot. Fritos had a mascot totally
• 24:07
  done. It's a little bit, maybe
• 24:08
  slightly before your time, OK? But the sombrero wearing,
• 24:12
  twirled mustache character seemed to delight fans as he
• 24:15
  cropped up in commercials with his own theme song sung to the
• 24:19
  tune of a traditional Spanish folk song, Celito Lindo, and a
• 24:26
  trademark trademark accent voiced by veteran actor Mel
• 24:29
  Blanc, famous for voicing various Warner Brothers
• 24:33
  characters including Bugs Bunny. I think I see where this is
• 24:35
  going, but OK, keep going, yeah. I know, right?
• 24:38
  The Frito Bandido spoke broken English and robbed people of
• 24:42
  their Fritos corn chips, which was a reference to the Mexican
• 24:45
  bandit stereotype in Western movies.
• 24:48
  The Frito Bandido first aired in 1967 and was later banned in
• 24:53
  1971 for its racist nature. You think four years?
• 24:59
  Figure that out. You still want to hear it,
• 25:01
  right? Absolutely.
• 25:02
  OK. I heard you want to be a Frito
• 25:04
  Bandido like me. You do.
• 25:06
  Then you must sing the Bandido song.
• 25:09
  Let's sing together. You just follow the bouncing
• 25:12
  Fritos corn chips bag. I am the Frito Bandido.
• 25:21
  I like Fritos corn chips. I love them.
• 25:23
  I do. I want Fritos corn chips.
• 25:26
  I'll get them from you. I, I, I, oh, I am the Frito
• 25:33
  Bandito. Give me Fritos corn chips and
• 25:37
  I'll be your friend. The Frito Bandito.
• 25:39
  You must not offend. Now, boys and girls, you are
• 25:43
  Frito Banditos too. You sing the Frito Bandito song
• 25:47
  and you look for crunchy Fritos corn chips.
• 25:51
  That's nice. Munch, munch, munch punch.
• 25:55
  Oh my gosh, is that ever a racist?
• 25:58
  I see why I got banned. I.
• 26:00
  Cannot believe that made it to the air even in the late 60s.
• 26:03
  I That's unbelievable. I can't believe why it made it
• 26:06
  on air. I mean, it's a cute little
• 26:08
  character. Sure, sure.
• 26:09
  And and and the voice just hearing it.
• 26:11
  That's Mel Blanc, right? He just Bugs Bunny.
• 26:14
  But that's Speedy Gonzales like that if you go watch a Speedy
• 26:16
  Gonzales cartoon. I never even thought about that.
• 26:18
  Speedy Gonzales, it's exactly the same.
• 26:21
  Exactly who it is. Oh, I love it more.
• 26:22
  Oh my gosh. However, you know I still like
• 26:26
  to sing the song. Every time I eat Fritos, I'll
• 26:29
  start singing. I I I I am a Frito bandito.
• 26:34
  Not a racist. Not a racist.
• 26:37
  Wow. But I do like to sing Frito
• 26:38
  Bandito. That is hilarious.
• 26:40
  All right, so a couple more not going to go into deep big detail
• 26:44
  on, but I I think it's couple more that everybody would know
• 26:45
  as soon as you sing them. Yeah, 5, $5. $5 footlong.
• 26:52
  Come on. Everybody knows that Subway.
• 26:55
  Right Subway, OH. My God, that that prom what
• 26:57
  lasted forever? Yeah, I know.
• 26:59
  It's still occasionally on TV. No, no, it's like 7-7 dollars.
• 27:03
  $7.00 footlong. Inflation, yeah.
• 27:08
  How about they're magically delicious?
• 27:10
  Oh, absolutely. This goes back to our last
• 27:13
  episode about breakfast cereal. Yeah, but it didn't make your
• 27:15
  poop pink. As far as I know.
• 27:20
  But you couldn't have a cereal without a mascot and a song and
• 27:22
  go with it. That's right, going up in the
• 27:24
  80s, you had to. OK, this next one is real.
• 27:26
  The lyrics are really, really hard.
• 27:29
  OK, I'll put my thinking cap on. Meow, meow, meow, meow, meow,
• 27:31
  meow, meow, meow, meow, meow. What is that for again?
• 27:37
  Gee, I wonder. Oh yeah, Meow Mix.
• 27:41
  I do remember those commercials are cute though.
• 27:43
  They were cute. Little singing cat.
• 27:44
  Yeah, and. I think it had a little bouncing
• 27:45
  ball that followed the meow, right?
• 27:47
  Yeah, now you're a huge Office fan too, right?
• 27:50
  Obviously huge office fan. You know, a theme song that came
• 27:54
  from the office. I don't know.
• 27:56
  I want my baby back, baby back, baby back.
• 27:58
  That came from the office. No, it came from Chili's but.
• 28:01
  I know. Gosh, come on.
• 28:03
  But it was all the office. It came from Chili's baby back
• 28:06
  ribs. That's right.
• 28:07
  That's right. How about this one?
• 28:10
  The best part of waking up is Folgers in your cup.
• 28:16
  I remember that one. It was always tearjerker type
• 28:18
  type commercials. Always.
• 28:20
  There's always Dad coming home from a long trip and, yeah,
• 28:24
  driving the semi in the winter that went into the ditch or no,
• 28:27
  That's a country song by Alabama, Yeah.
• 28:28
  That's not that's not this. Song, but they're always sad.
• 28:33
  I know you like the next one. OK, clap on, slap off the
• 28:38
  Clapper. The copper.
• 28:40
  What is it for? It's for.
• 28:42
  It's for your light. Switch.
• 28:43
  It's for the Clapper. Yeah, and funny, the Clapper
• 28:47
  always reminds me of the I've fallen.
• 28:50
  I can't get up late. It does, doesn't it 2.
• 28:52
  Totally different commercials, but I still hear it going.
• 28:55
  I've fallen and I can't get up. I love it when you imitate.
• 29:03
  I know, right? How about where's the beef?
• 29:05
  Where's the beef? It wasn't a Jingle as much as it
• 29:08
  was Who's lady. Who's it for Wendy's?
• 29:11
  There you go. Thank you.
• 29:13
  That was Clara with her name. Clara, Clara, Clara, where's the
• 29:16
  beef? Clara, where's the?
• 29:17
  Beef. How about cha cha cha chia?
• 29:21
  Chia, what about that for? Have you ever had a Chia pet?
• 29:24
  I have and they suck. Do they?
• 29:27
  Well, I probably didn't do it right.
• 29:28
  So I would like to get the Bob Ross Chia pet.
• 29:32
  Sure, sure, sure, sure. So his hair can keep growing.
• 29:35
  Right. They still that's it's a
• 29:37
  Christmas thing. I guarantee it's middle of
• 29:38
  October for sure within the next two or three weeks, there will
• 29:41
  be Chia Pet commercials on the air.
• 29:42
  You don't know that I said it out loud.
• 29:43
  My kids are probably gonna get it for me.
• 29:45
  Probably yeah. See, you curse yourself.
• 29:47
  But what? What's the new one trendy this
• 29:48
  year? It's gonna be.
• 29:49
  It can be like AK pop character or Taylor Swift or.
• 29:53
  That'd be funny. Taylor Swift on.
• 29:56
  AI did in Mandalorian a couple years ago.
• 29:58
  Or did they really baby the Grogu?
• 30:00
  OK. Yeah, yeah, yeah.
• 30:01
  They're very trendy. Well, I think that's it for now.
• 30:04
  That's all we've got that. Was pretty good though.
• 30:06
  It was good, I enjoyed it. It's fun.
• 30:08
  Memory Lane. I really like the racist Frito
• 30:10
  Bandido song. That was the best.
• 30:12
  You just calm down now, Calm down now.
• 30:14
  I think some of these were great and the memories they brought
• 30:17
  back, I love it. Yeah, fun.
• 30:19
  That was fun. Hey everyone, as always, please
• 30:22
  follow us on the socials at Owen and One More Thing Pod on
• 30:24
  Facebook and Instagram for highlights and news of our
• 30:27
  upcoming shows. And if you have any show ideas
• 30:29
  for us or just want to give us some feedback, send us an e-mail
• 30:32
  at. Oh, and one more thing,
• 30:33
  pod@gmail.com, we'd love to hear from you.
• 30:36
  Plus, hey, if you haven't heard, we have merch.
• 30:39
  We do have a few T-shirts. Yeah, T-shirts and hats.
• 30:41
  So check them out, send us an e-mail, we'll hook you up.
• 30:43
  Oh, and one more thing. From the catchy tunes stuck in
• 30:46
  our heads to the slogans we'll never forget, TV jingles aren't
• 30:50
  just ads, They're time machines. And whether we love them or got
• 30:54
  sick of humming them, they're proof that a good Jingle lasts a
• 30:58
  lifetime. Yes it does.
• 31:00
  Bye everyone. Bye BK, have it your way, you
• 31:06
  rule.