Latest / Scene Projects Sports Network / Nancy Massimino from Par Bleu Golf on Golf Innovations, Community Focus, and Starting a Small Business

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Nancy Massimino from Par Bleu Golf on Golf Innovations, Community Focus, and Starting a Small Business · Scene Projects Sports Network

• 0:14
  Welcome in to another exciting episode of the Scene Project Sports Network.
• 0:19
  I am your host, Bubba Starts, and I'm joined today by Nancy Massimino from Par Blue Golf.
• 0:24
  Nancy, welcome to the show.
• 0:26
  Thank you, Bubba.
• 0:27
  It's a pleasure to be here.
• 0:28
  It's so great to have you, and I appreciate, you sending a couple of your awesome items to
• 0:35
  my wife and I here in South Dakota from sunny California.
• 0:39
  And appreciate you taking some time for us today.
• 0:43
  So welcome.
• 0:43
  Thank you.
• 0:45
  It's a pleasure to here.
• 0:45
  Before we get too far into the conversation and obviously talking about Par Blue Golf and
• 0:53
  everything that you're doing now, love to get a little bit of your backstory out there, and,
• 0:58
  we'll kinda pick it up from there.
• 1:00
  Well, let me tell you.
• 1:02
  It's funny.
• 1:02
  I have a very long backstory, but I'll condense it to you.
• 1:06
  After launching 4Kids into the adult world, I said, you know, there's another chapter out
• 1:11
  there.
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  And I've always been somewhat a a creative person, and I love to always think positive and
• 1:16
  look ahead and have projects.
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  And, I do golf.
• 1:20
  My husband and son are much bigger and better golfers than I am, but it just happened that I
• 1:25
  was kinda thinking so there's another chapter for myself.
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  And I was on Brookside Golf Course.
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  I don't know if you're familiar with that, but it's right on the property of, the Rose Bowl.
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  And I was coming around.
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  We played very early in the morning.
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  I had a new set of clubs, a new golf bag, and I needed a new towel.
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  And I actually went into the shop, and I literally couldn't find anything I liked.
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  I wanted something that was floral.
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  I wanted something that showed personality.
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  And I went looking for it, you know, couldn't find anything there, came home, went on the
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  Internet, looked in golf shops, never found anything to my liking.
• 2:00
  So I just had this light bulb moment.
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  I said, this would be a great business to have a a a golf towel company that has plaids, that
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  has argos, that has florals, that has a motivational line because I really do believe
• 2:15
  in the power of positive thinking.
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  And all of a sudden, it just this light bulb moment happened, and then I had to think of a
• 2:23
  name.
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  And I love the name Par Blue Golf.
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  I just it just worked for me.
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  And I went down the rabbit hole, and it took about a year to come up with 38 designs.
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  I have, seven different lines.
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  And, voila, I launched it in November 2024.
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  And after participating in a trade show in January, I ended up selling in retail stores
• 2:47
  and golf clubs in 10 different states.
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  I am online with my website, and I do sell retail online.
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  And then this past January was really cool because we ended up going down to the PGA show
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  and was successful there.
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  So it's been a really neat experience for me to launch this new company, and it's I've met so
• 3:08
  many great people.
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  And we've introduced a bunch of towels into the golf world, and they represent everyone.
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  Meaning, I originally wanted it for florals, for women to kind of pick and choose what they
• 3:21
  liked.
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  But, of course, I have four children, three year sons, and a husband at golf.
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  And, I had to have something for the men, but then I also wanted to honor the seniors.
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  And so I did traditional plaids, and then I did an argyle line more representative of the
• 3:37
  college collegiate colors.
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  And I even did a motivational line, which I I referenced before.
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  But, yeah, so that's my story, long and short.
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  I just think it's so wonderful, that you you as many companies start, right, that you you see a
• 3:56
  need for yourself and in that and not finding a solution, great entrepreneurs see a need and
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  fill a need.
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  And and I love that you're just like, there's nothing out here for me.
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  And I think in the golf world, the towel is very often just kind of a throwaway or a throw
• 4:15
  in item.
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  Right?
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  It's something simple, and you use it almost every shot.
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  But what's so crazy is that is so true.
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  And the one thing that I really have on my side, the advantage I have is that I mentioned
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  the Rose Bowl and that I was golfing at Brookside.
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  I actually walk around the Rose Bowl every single day.
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  It's a three mile loop.
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  And I have for years watched people with their fancy socks or fancy carts or fancy umbrellas,
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  and then they literally grab this rag from the garage or an old bath towels that's cut or
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  something that's got, you know, some weird guy joke on it.
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  Or oftentimes, there'll be different clubs that, you know, will put their logo on the
• 4:54
  towel and have that.
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  But it's more often than not, it's this dirty rag that's on the bag.
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  And I just was like, well, the dirty rag could actually be camouflaged with something really
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  pretty.
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  Like, I mean, I I I have, like, my florals.
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  I have great florals, or I have fun golf balls, or I have my motivational line where you you
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  know, it's like you can you can give a gift to someone and have, like, something positive, but
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  yet it's also a way for people to express what their sense of of design is.
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  And they can pick plaids.
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  They can pick whatever it is just to kinda get more personality on the bag, but still have a a
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  towel that looks good.
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  And I also designed it with three grommets across the top.
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  So you can you can hang it from the angle.
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  You can hang it nice and neat and folded.
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  And so and it comes with a carabiner.
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  So I try to be very inclusive of all different people, all different women, men, youthful,
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  collegiate, you know, the traditionalist.
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  And it's been fun.
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  It's been really it's it's been really a great experience.
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  The people I've met have been and the people in the golf world truly are just genuinely kind
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  and good people.
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  I'd it it's and I'm sure you've experienced that.
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  Right?
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  Like, everyone has a really interesting story, and they just wanna, like, support you.
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  It's it's been great.
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  Well, it's such a great community.
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  And I had a long talk with another, content creator that that works in the golf space, and
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  and we touched on it quite a bit that it's the community of golfers because we all understand
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  what it's like to be humbled by this game.
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  And, most of us are not good at it.
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  And, a company that I work closely with that sponsors all of our golf, on the course
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  content, Skunk Golf Company, a big shout out to them that, they say look good even if your game
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  stinks is the motto.
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  Yeah.
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  And that's what we want to do.
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  We just want to be able to go out to feel like we're represented on the course.
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  And it's really more fun when you're able to express yourself with your clothing.
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  And I like I said, the towel just gets completely forgotten, but you're using it every
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  hole.
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  And it may be the first thing that people see when they walk up to your cart, and there's so
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  little thought that's, you know, put into it until now.
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  Yes.
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  And that is exactly why Par Blue Golf started.
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  And it's been so much fun just creating these designs, and, it's it's really interesting to
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  see who's buying what.
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  We had our first sale, internationally about six months ago to a country club in Germany,
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  and that was really cool to see what they picked.
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  I mean, every every different part of the state has or the country has every different state
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  has kind of a different vibe, a different feel in the things that they buy from me and what
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  they wanna display in their golf clubs or their stores.
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  So it's it's been really fun to to to see how the personality come forth through golf towels
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  of our country.
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  Yeah.
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  And that's what makes this country the greatest in the world.
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  And what makes the game of golf so incredible too is that we all come from different
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  backgrounds.
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  It is no longer just a game for c suite executives.
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  It is for everyone.
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  And when my wife and I play here on our little public course in rural South Dakota and we're
• 8:24
  out there with our young children and around the course, but I can also take that same bag
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  and go step out onto any of these courses.
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  And I'm trying as much as I can with our new, you know, shows and our our golf content to get
• 8:40
  into a TPC Scottsdale or Sawgrass and to get out and play some of the best courses on the
• 8:47
  planet all the same.
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  And I wanna feel just as at home there that I do, right here at our little public nine hole
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  course.
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  Well, I am a firm believer that golfing is a wonderful tool to have in your back pocket, and
• 9:02
  it's a wonderful thing to do when you travel as well.
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  Because I do feel that when you go internationally and you play internationally, I
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  feel like you get to really see some really beautiful parts of our world.
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  It's really amazing.
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  I've I that's where I where I enjoy golfing the most is when my husband and I travel.
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  And then we'll we'll golf in Hawaii, or we we did golf in Scotland.
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  That was really cool, and we've golfed in a lot of different places.
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  So it's kind of fun.
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  I couldn't agree more.
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  I often reference our our course as kind of our nature preserve.
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  Right?
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  And they're usually built in really beautiful areas close to water because they're typically
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  in the flood plains, the house cities are built these days, you know, and and throughout the
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  Midwest that they are down along the rivers.
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  They're often in the most beautiful part of a small or large city, And you get a chance to be
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  outside, which we absolutely love.
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  And and I'm really happy that my wife took to golfing as well as she did when we started
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  dating, oh, jeez, eight years ago now.
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  And, I thought I was getting back into golf for myself.
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  And, as soon as she expressed an interest in it, it became time that we got to spend
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  together.
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  And I'm sure for you with your husband, but also with your children as well, that now you
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  have something that is a lifetime sport that you can all go out, enjoy being around each
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  other.
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  It's not a quick, it's not a quick card game.
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  You're out there for several hours and enjoying each other's company and really a great chance
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  in in this day and age to disconnect from the technology, not that we're not using our range
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  finders and and all sorts of things out on the course, but to really just be in the moment.
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  And what a great game that you have to be in that moment every single shot, and it's a
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  wonderful thing to do for a lifetime.
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  And it's really a wonderful sport because all levels of skill can play together.
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  You know?
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  I mean, my husband's a very good golfer, and he plays with me.
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  I mean, I'm okay, but I don't have to be as good as him to keep up with him.
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  I mean, we we just we enjoy it so much, and you can golf with friends.
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  It's a very social thing, and it's it is quite lovely.
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  And I love the fact that you highlight that you can disconnect because it truly is something
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  important for all of us to be conscious of disconnecting from our phones and our
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  computers.
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  Yeah.
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  And not everyone was as lucky as I was to be raised in Deadwood, South Dakota in the middle
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  of the Black Hills National Forest and to have deep roots outside.
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  Right?
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  You know, that was my childhood was just going out and maybe whacking a few balls into the
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  forest here and there, but being surrounded by the woods.
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  So now visiting, you know, with our content creation and everything we do with the podcast,
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  visiting some of the largest cities in the world, that that's kind of my connection back
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  to my roots is to get onto the golf course locally.
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  And and I love that, you know, the game has grown so much, especially in the last, I would
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  say, five years with the explosion of YouTube golf and everything that your, you know, Grant
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  Horvats and Bryson DeChambos have brought to raise awareness of the game and to really make
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  it for everyone.
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  And I think that's only going to continue, and we're very happy to have our small part in that
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  now.
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  And you don't have to be good at the game to enjoy it.
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  Very true.
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  Very, very true.
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  Very true.
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  Nancy, I had a bunch of friends that were down at the PGA show as well.
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  A shout out to our friends at Rapsodo and others.
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  How was the experience for you being a relatively small company and stepping into the
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  space with all of the biggest players in the world?
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  Well, it was very eye opening.
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  It was very informative, and it was successful.
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  We really enjoyed everyone that we met with and everyone that we worked with.
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  And the thing that was really great as being a small time vendor, was that some of the bigger
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  vendors that we were near really, really opened up to us and really gave us some great wisdom
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  and advice.
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  And everybody that came by our booth was just so so engaging, and we just absolutely loved
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  it.
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  It was a great experience for us.
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  Well, in a lot of these other, apparel companies, like I said, is that they are
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  focused on so many other areas.
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  The towels are often just like, oh, well, we'll make some of these because we have to.
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  Right?
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  And and you've put so much thought into the the design and not just in the what it looks like,
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  but the functionality.
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  I love the three grommet holes on the top that you have all these different options to it and
• 13:53
  to display it.
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  And, you know, it almost becomes a flag on top of just being a functional towel, for your
• 14:01
  personality.
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  Well, that's very true.
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  And since you mentioned flag, I have to show you what my number one seller is.
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  And I love it, and then I'm gonna show you another one too.
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  But this is the American flag towel, and it is it's been my number one seller, and that
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  touches my heart.
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  I love that.
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  But I also have to for the Dakota in your heart, I have to show you this one, which is
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  one of my favorites.
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  And, of course, I had to do this because my father-in-law and my husband are big fishermen.
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  How fun is that?
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  That's incredible.
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  Yeah.
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  It's such a fun town.
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  That's a pretty big seller as well.
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  So but, yes, I I I I do think that that was one thing at the at the PGA show that people were
• 14:44
  really shocked to see the variety that I have, and the I've had a lot of people have me reach
• 14:52
  out to me wanting to do some custom towels.
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  Actually had one gal say, we're we're kinda doing a cowboy theme, opening round.
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  So could you do a bandana?
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  And so I designed a bandana towel.
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  Like, it was so fun.
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  So it's it's a conversation that's continuing, and I I can't wait to see, how much further it
• 15:13
  goes.
• 15:14
  Yeah.
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  Well and it seems like there's really no limits because everyone else are starting to bring
• 15:19
  their imagination into the designs now and to bring that, you know, influence into your
• 15:27
  world.
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  And I think your willingness because you are still a small company to listen to your
• 15:32
  customers and to say, I would love to make you a a custom towel.
• 15:36
  Now is there a limit as far as, you know, a a a batch size that you could create for a custom
• 15:44
  as a service?
• 15:46
  Well, that's a great question.
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  So I have no minimums, but if I do monogramming or I have two ways that you can personalize a
• 15:55
  towel so some people like my designs, and they wanna put their logo their their club logo on
• 16:00
  it or their company logo on it.
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  And I have a way that I can do that where I just print it on.
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  It's not an additional cost, but there is a 60 unit minimum.
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  But if somebody wants to have it embroidered, I have a great embroiderer that, I will you can
• 16:14
  order however many towels you want, two to a 100 or 500.
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  It doesn't matter.
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  And then you supply me with your company logo or your club logo or your business logo, and
• 16:25
  then we just get that embroidered on and ship it off.
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  That is an additional cost.
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  But, again, there's no minimum.
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  So I like to say the only minimum comes if I do a personalized towel with your logo or name
• 16:36
  when it is printed on the actual towel.
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  But now if somebody comes up with a design like the bandana design, I thought it was a great
• 16:48
  idea.
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  And I she needed, I think, 52 towels and I or 48 towels.
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  And I said, okay.
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  Great.
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  I'll take the other 12, put them on my website because I know they'll sell.
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  It's not specific to your club.
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  It's a great towel that I think other people would might might like.
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  Let's see how it sells.
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  So I have 12 of those.
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  And if they sell, great.
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  I I haven't put it on my website yet.
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  I'm I'm I need to get that done.
• 17:11
  But but so yes.
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  So that yeah.
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  I hope that answers your question.
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  Like, if somebody said, hey.
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  I really wanna do flamingos or I really wanna do, race cars or, you know, Mustangs or
• 17:22
  whatever it is, I could definitely come up with a design once it's approved.
• 17:28
  If I believe that I can also sell it, I would not make it be a minimum for the client because
• 17:36
  I think it's a kind of a joint effort, and I might benefit from it as well.
• 17:41
  That's incredible.
• 17:42
  You just don't see that level of service that often in really any business space, and I think
• 17:48
  especially in the golf space besides maybe getting the clubs set to the right length for
• 17:54
  you.
• 17:54
  Right?
• 17:55
  There there's a there's a pretty minimal level of customization.
• 17:58
  Yes.
• 17:59
  You know, through partners of ours like Big Golf, you can get personalized golf balls and
• 18:05
  things, but a towel you're not gonna lose in the woods.
• 18:08
  Yeah.
• 18:09
  Yeah.
• 18:10
  It feels like a much better investment.
• 18:12
  Yeah.
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  It is a great best.
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  And the one thing I didn't bring up about these fabulous towels, which I love to share, like my
• 18:19
  florals, they're made in a microfiber fabric.
• 18:22
  So that was a big win win to me when I was choosing, what fabric.
• 18:27
  Because when I got this idea on the golf course, I was, like, calling fabric companies,
• 18:34
  you know, talking about buying reams of a 100 yards of fabric.
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  And what was I gonna do?
• 18:39
  Cut them up and sell them?
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  Like, I mean, I I didn't even know which direction it was gonna go.
• 18:43
  And so when I sit here and look backwards and say, wow.
• 18:46
  This is how it all evolved, Certainly with some wonderful influential people in the way that
• 18:52
  that shared their wisdom, got me to the direction of using microfiber, and it cleans
• 18:59
  fabulously.
• 19:00
  That's the reason for the three grommets is because if it drags on the ground, it's gonna
• 19:04
  pick up dirt on the ground.
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  And I don't want this towel to be picking up dirt on the ground.
• 19:08
  And everybody's loop is in a different space when you hang it on your bag, so that's why I
• 19:13
  did that for the three.
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  But I did wanna mention it is the microfiber fabric, which is is really the in the cutting
• 19:18
  edge of cleaning.
• 19:19
  It just grabs your dirt, and it's it's fabulous.
• 19:24
  Well and exactly for the reasons that I've stated is that because it's such an
• 19:29
  afterthought to most companies that it's often thrown in.
• 19:32
  It's made with the cheapest material they could find.
• 19:35
  They fall apart after a season or two.
• 19:38
  If it's getting hooked in your you know, for me, I have a, you know, a steel steel wool
• 19:43
  brush on mine.
• 19:44
  So it's always getting kinda tied up in there, and then it's pulling the threads out of it and
• 19:49
  just falling apart.
• 19:50
  So there's so many ways.
• 19:51
  And you can tell just by the visual how, you know, sturdy and really high quality that they
• 19:56
  are.
• 19:56
  Nancy, are you making the towels at home and sewing them yourself?
• 20:01
  No.
• 20:02
  Okay.
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  I was like, holy cow.
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  You are really
• 20:05
  into this.
• 20:05
  I mean, I was really like, I didn't know.
• 20:08
  I mean, I have I I have sewn in my life, and I'm I do love creating things.
• 20:13
  But I when I started this with this thought, I didn't know which direction it was gonna go in.
• 20:18
  So I actually work really closely with a company that does a sublimation for me, and
• 20:23
  they are absolutely fabulous.
• 20:25
  So I submit my designs.
• 20:27
  It's all based here in California, which is great.
• 20:30
  And I couldn't be working with a better company.
• 20:34
  So it it's it's it's been a win win for both of us.
• 20:37
  Yeah.
• 20:38
  That's fantastic that you're able to keep it not only in The US, but inside of your state
• 20:43
  lines and to, you know, help the local economy even though, I mean, obviously, California is a
• 20:48
  massive state, but, it all helps, and it means something.
• 20:52
  And I think that, with as big as the sport is, especially out there on the West Coast that,
• 20:58
  people that are from California can appreciate that even more.
• 21:01
  And, obviously, we all appreciate having any products at this point that are made in The
• 21:06
  USA.
• 21:07
  Yeah.
• 21:07
  Absolutely.
• 21:08
  Well said.
• 21:09
  Nancy, what's the future of Par Blue Golf?
• 21:12
  It seems like you're kind of on a, on a straight up and upwards, trajectory right now.
• 21:19
  But, what what do you think the next couple of years holds for you guys?
• 21:23
  You know what?
• 21:23
  I I am just not saying in negotiations because we've already agreed upon it, but I have my
• 21:31
  first, sales rep that's gonna be representing the East Coast, a couple states in the East
• 21:36
  Coast.
• 21:37
  So that's kind of exciting to have him.
• 21:40
  I because I'm I pretty much am doing it all now.
• 21:43
  And, there's only many so many hours in a day.
• 21:46
  Right?
• 21:47
  And so I'm starting to to, you know, try to direct it so that I can maximize what I do best
• 21:55
  and yet still make the sales and get my product out there.
• 22:00
  Yeah.
• 22:00
  More time designing, which it seems like you really have a great time doing and taking
• 22:05
  custom orders and being able to serve, the one off customers, but also having someone that can
• 22:11
  go and bring in those, you know, wholesale clients that really keep the gears moving, if
• 22:17
  you will, and to keep the ball they keep the ball rolling along the green.
• 22:21
  Exactly.
• 22:22
  Exactly.
• 22:22
  And, originally, I thought, well, let's do the towels, but I've had a lot of people ask me,
• 22:27
  like, oh, well, you should do gloves or you should do umbrellas or maybe we could you could
• 22:31
  go into this.
• 22:32
  And I do think that there's an avenue to go down adding more types of products.
• 22:37
  But right now, I'm really good with just the towels.
• 22:40
  I also am very fortunate because this product is not just in the golf world.
• 22:45
  It's great in the gift shop world.
• 22:47
  And so a lot of, like, brick and mortar gift shops love to have my product because what's
• 22:53
  great what's a better gift for somebody who has everything on Father's Day or, you know,
• 22:57
  Christmas?
• 22:58
  The stocking stuffer.
• 22:59
  These were great stocking stuffers.
• 23:00
  I mean, Christmas, we made a bunch of top, Best Buy, know, gifts for Christmas or stocking
• 23:08
  stuffers or, gifts that guys like or gifts that gals like.
• 23:13
  And it it so it was really kinda fun.
• 23:14
  So it's we have, like, these two avenues that we're trying to balance, whether it be the
• 23:19
  retail gift world or the golf golf shop, golf club world.
• 23:24
  So it's been it's been kind of interesting meeting lots of really great people.
• 23:30
  Yep.
• 23:30
  And the golf world is absolutely full of them.
• 23:33
  I just love it, and so many congratulations to you, Nancy.
• 23:38
  And kudos for chasing down an idea, the seeing a need and filling a need.
• 23:43
  The entrepreneurial spirit, is very strong with you and how nice to kind of, find it after the
• 23:52
  kids are gone and to step into this and have something to really wake up and be excited
• 23:58
  about every day in in the second half of, you know, of your life and this business.
• 24:05
  It just you're full of light, and and I it's just so exciting to kind of feed off of that
• 24:11
  energy a little bit.
• 24:12
  And I'm sure people absolutely love spending time with you at your booth, whatever event you
• 24:18
  may be at.
• 24:19
  Well, thank you.
• 24:20
  It's it's been an amazing journey, and I'm so grateful for it all.
• 24:23
  I really am.
• 24:24
  And, you know, meeting nice people like you.
• 24:26
  This is I love that what you're doing.
• 24:27
  It's it's a great thing as well.
• 24:29
  Well, I can't wait to wrap, Par Blue Golf out on the course, and I'm sure my wife is gonna
• 24:35
  really enjoy going through all the designs, here shortly as I inform her that she has a She
• 24:41
  has a choice.
• 24:42
  Choose from.
• 24:43
  Yeah.
• 24:43
  Well, so many choices too.
• 24:45
  So I I can't wait to see what
• 24:47
  your personality and her personality are like.
• 24:50
  I mean, it's really a kick to see who's buying what and what's next to them.
• 24:54
  Well and you can obviously see operation combating veteran suicide behind me, a
• 24:58
  foundation that I am the director of PR and marketing for.
• 25:01
  It's gonna be really hard for something to go above The US flag so far, but I gotta get in
• 25:08
  there and test all the waters first, and we'll see which one I end up choosing.
• 25:12
  We have the website scrolling across the bottom.
• 25:15
  I know you're on Instagram, Facebook, and TikTok as well, but anything else you wanna
• 25:20
  plug for the people and where they can find you?
• 25:24
  Wow.
• 25:24
  That's a loaded question.
• 25:27
  No.
• 25:27
  I just wanna thank you so much for this time and the conversation, and I just hope that
• 25:32
  people, if they see a tile they like, please, you know, reach out.
• 25:37
  And if you have any great ideas of a towel that could be designed, I'm all ears.
• 25:42
  And there's a way to contact me on the website, and and bring it on.
• 25:47
  Yeah.
• 25:48
  Well, that is Par Blue Golf.
• 25:49
  Nancy, I thank you so much for taking some time for me today.
• 25:54
  Masters week next week.
• 25:56
  Obviously, massive in the golf world here.
• 25:59
  So good luck to you in all your future endeavors, and we can't wait to be wiping our
• 26:05
  clubs with your towels here soon at the Scene Project Sports Network.
• 26:09
  Thank you, Nancy, for being part of the Scene.
• 26:12
  Thank you so much, Bubba.
• 26:13
  It's been a pleasure.