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Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human
Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human
The CMO title is vanishing, and CEOs are losing confidence in marketing's ability to drive growth. How did we get here, and what can marketing leaders do to reclaim their power?
In this special collaborative episode, the hosts of Lead Human (Tim Spengler and Jack Myers) join forces with the Brands, Beats & Bytes crew (former Coca-Cola execs Darryl "DC" Cobbin and Larry Taman). Together, they break down the "State of the State" in marketing through a three-act structure: Just the Facts, The So What, and The…
The skinny
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