83: Luck Favours The Prepared

Business is Good with Chris Cooper · May 4, 2025 · 10m

You’ve probably heard the saying: “The rich get richer during a recession.”

But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness.

In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach:

“Give half the credit to luck—and the other half to your ability to take advantage of it.”

Luck will come. Opportunities will show up. The real question is—will you be ready?

Using real examples from the COVID lockdowns, I talk about how some entrepreneurs didn’t just survive—they came out stronger. They…