Latest / The You Project / #1571 Where's The Fitness Industry At? - Mel Tempest

Transcript

#1571 Where's The Fitness Industry At? - Mel Tempest · The You Project

0:01
Speaker 1: I get a team, You're bloody champs, it's the you project,
0:03
Speaker 1: It's Jumbo, it's Fatty Harps and mel Tempest. The Queen,
0:08
Speaker 1: and I don't say this insincerely, the Queen of the
0:11
Speaker 1: Australian fitness industry. She's the backbone. She's like everyone's mum,
0:17
Speaker 1: everyone's big sister. There ain't well, I was going to
0:21
Speaker 1: say their own line. There are quite a lot of
0:23
Speaker 1: people in the fitness industry who gives who give a fuck?
0:26
Speaker 2: But she gives all the fucks. Hi, how are you?
0:30
Speaker 3: I'm amazing and thank you for that incredible intro.
0:34
Speaker 2: Well, it's true, it's true.
0:35
Speaker 1: I mean, you know, I've been around longer than you
0:38
Speaker 1: in the fitness industry, and so I'm pretty discerning, and
0:41
Speaker 1: I'm pretty skeptical, and I'm pretty good at I've got
0:45
Speaker 1: a pretty good bullshit filter. And you have consistently been
0:49
Speaker 1: one of the few people in the fitness industry in
0:52
Speaker 1: Australia who are both good at business, are also good
0:57
Speaker 1: at people. Also good that's them both, isn't it, And
1:01
Speaker 1: also good at just being the real deal and caring
1:04
Speaker 1: about people and understanding the multi variability of building a business,
1:11
Speaker 1: but also building a culture meeting people's needs and also
1:15
Speaker 1: in the middle of that being a good human that
1:17
Speaker 1: people can respect, respect and trust and look up to.
1:20
Speaker 1: And I don't you know me, I'm a smart ass.
1:23
Speaker 1: I don't say things like that too often, so when
1:25
Speaker 1: I say it, it's true. So congratulations, you are you good?
1:32
Speaker 4: I'm very good.
1:33
Speaker 3: Bit bloody cold here in Ballarat, but so I'm not coping,
1:36
Speaker 3: not coping with the winter crat.
1:38
Speaker 4: I don't like the winter. I need to I need
1:40
Speaker 4: to be somewhere warmer.
1:42
Speaker 1: I think a bit cold in Bellarat butt and still.
1:46
Speaker 2: A bogan like the host, still a bokuking.
1:53
Speaker 4: Hey, don't laugh.
1:54
Speaker 3: We over the weekend we looked at this house down
1:58
Speaker 3: the beach somewhere for a family member. In the name
2:02
Speaker 3: of the street was boken Court.
2:05
Speaker 1: That I want to buy a house in that court,
2:11
Speaker 1: just for the bloody address.
2:13
Speaker 2: Hey, thanks for doing this.
2:16
Speaker 1: Now, this is not a thinly veiled promo for your event,
2:21
Speaker 1: but we're going to have a real conversation, but off
2:25
Speaker 1: the top and at the end we're going to give
2:27
Speaker 1: it a promo. So the Ignite Fitness Business event is
2:34
Speaker 1: happening on August three, sorry August two in Melbs at
2:38
Speaker 1: Crown Plaza and yours truly is opening. So I'm really
2:44
Speaker 1: happy to be doing that for you. I don't do
2:47
Speaker 1: too much fitness industry stuff anymore. I do a few
2:49
Speaker 1: things a year, but I'm really happy to be involved.
2:54
Speaker 1: And so if you're in the fitness space, if you're
2:57
Speaker 1: a health wellness professional, if you work in a gym,
2:59
Speaker 1: if you own a gym, if you manage a gym,
3:01
Speaker 1: if you're a trainer, if you're a fitness instructor, if
3:05
Speaker 1: you've got your foot in the fitness industry or your
3:07
Speaker 1: big toe in any way, at the very least check
3:10
Speaker 1: it out. Go and have a look. Mel I'll tell
3:13
Speaker 1: you where to go to have a look in a minute.
3:15
Speaker 1: I was there last year, and I've presented at well,
3:19
Speaker 1: I've presented thousands of times, but I've presented a lot
3:22
Speaker 1: of fitness industry things, and it was maybe the best
3:24
Speaker 1: thing I've ever been to in terms of a fitness event.
3:28
Speaker 1: Very like, great energy, great culture. Everyone wanted to be there,
3:32
Speaker 1: and all of the speakers were good and the content
3:35
Speaker 1: was good.
3:36
Speaker 2: So you know, I love promoting. I'm going anyway. I'm
3:39
Speaker 2: getting paid anyway.
3:40
Speaker 1: So me saying all this shit is And I'm not
3:41
Speaker 1: being paid for this right so, and I also don't
3:46
Speaker 1: need to do any of this, but when something's genuinely good,
3:49
Speaker 1: I'm happy to one put my name behind it if
3:52
Speaker 1: that means anything, who gives a fuck. But also just
3:55
Speaker 1: you know, genuinely say, if you work in the fitness
3:57
Speaker 1: space and you want to do better, create better, you know, grow,
4:01
Speaker 1: expand in the fitness industry, build a brand that people
4:03
Speaker 1: want to be part of. At the very least, go
4:06
Speaker 1: have a look where do they go?
4:07
Speaker 3: And have a look mel they go to ignite fitness,
4:10
Speaker 3: dot com, dot au and Craig.
4:13
Speaker 4: I'll tell you what.
4:14
Speaker 3: For your listeners, I'm going to do twenty five percent
4:17
Speaker 3: off the ticket.
4:18
Speaker 4: Until the seventh of July.
4:20
Speaker 3: Yeah wow, Yeah, twenty five percent off the ticket until
4:23
Speaker 3: the seventh of July.
4:25
Speaker 4: And all I need to do is use the promo
4:27
Speaker 4: co Harper. Now, the good thing about the event is
4:30
Speaker 4: obviously we've got their women's event on.
4:32
Speaker 3: The Saturday and the fitness business roundtables on the Friday.
4:36
Speaker 4: They can either do both Friday and Sat Day or.
4:39
Speaker 3: Just do one of the days, still get their twenty
4:41
Speaker 3: five percent off and still get their os active CEC.
4:45
Speaker 1: Points awesome, and I didn't know that was happening, and
4:48
Speaker 1: that wasn't an organized In fact, I'm going to tell
4:50
Speaker 1: you that full transparency, everyone one. I didn't know Mel
4:53
Speaker 1: was going to do that because I rang Mel. I
4:58
Speaker 1: had a doctor's appointment. It seems I'm not dying, so
5:01
Speaker 1: you can all breathe easy or feel you you're probably cursing,
5:06
Speaker 1: And I rang Mel at let's see, my appoint was
5:09
Speaker 1: eleven thirty. It's twelve thirty eight now, I don't know,
5:12
Speaker 1: somewhere in the ballpark of eleven o'clock and went I
5:14
Speaker 1: had it. I had somebody's schedule today. They pulled out
5:18
Speaker 1: and I was trying to resolve. I was trying to
5:20
Speaker 1: fill the gap in a loving, caring way, and I thought,
5:23
Speaker 1: how can I fill the gap?
5:25
Speaker 2: And also I.
5:26
Speaker 1: Thought, well, why don't I ask Mel, because we can win, win,
5:29
Speaker 1: we can have a good chat, and we can plug
5:31
Speaker 1: the event. So an hour ago she didn't know, or
5:34
Speaker 1: an hour and a half ago, she didn't know this
5:35
Speaker 1: was happening, and I got her out of the doctor
5:38
Speaker 1: in Mulgrave, which is half an hour away. We were
5:42
Speaker 1: meant to record this at twelve thirty when I got
5:44
Speaker 1: in the car it was about twelve oh one, so
5:48
Speaker 1: there's been minimal prep and fuck it, here we are
5:51
Speaker 1: and I've interrupted today now just so a couple of
5:55
Speaker 1: things I want to know is when you run these events,
6:01
Speaker 1: and this could be in any industry or it could
6:04
Speaker 1: be for any reason to make money or not everyone,
6:07
Speaker 1: but for you mail running this event where you bring
6:09
Speaker 1: the industry together, you get some great educators and speakers,
6:14
Speaker 1: and you know people can come and get some professional
6:16
Speaker 1: development and some CC points and all of that is
6:20
Speaker 1: your goal to just get it on and not go
6:23
Speaker 1: broke like Is it hard? I imagine because I know
6:28
Speaker 1: the venue, like the venue. They're not given Crown Plaza
6:31
Speaker 1: away right everything, And I'm not doing it for nothing,
6:35
Speaker 1: and neither of most of the people. Like I was
6:38
Speaker 1: doing the maths on the way home from the old
6:40
Speaker 1: doc and I was thinking it must be a challenge
6:44
Speaker 1: just to not lose money.
6:46
Speaker 3: It's so it's a one one girl show. Kry som
6:52
Speaker 3: not not.
6:53
Speaker 4: You know, doing the old ego thing.
6:55
Speaker 3: But from start to in male organizers everything does all
6:59
Speaker 3: the promotional stuff, organizes the graphics, tells the graphics guy
7:02
Speaker 3: what to do, do all the marketing. You know, chat
7:06
Speaker 3: to the guys at Crown Plaza, organize how it's going
7:09
Speaker 3: to look go down. They have a quick look at
7:11
Speaker 3: the room, organize all of the audio stuff.
7:13
Speaker 4: And everything like that.
7:14
Speaker 3: On the actual day, I have a lovely lady Larissa,
7:18
Speaker 3: who comes along as you met you know last year,
7:20
Speaker 3: and with his powerpoints are working.
7:23
Speaker 4: So it's a bit of a one man show. Look.
7:26
Speaker 3: And you know what people forget is they just look
7:29
Speaker 3: when they go to events, They look across the room,
7:31
Speaker 3: they go, oh my god, look how many people here?
7:32
Speaker 3: And they charge X amount of dollars bad and then
7:35
Speaker 3: they multiply it, and you know, they think you're walking
7:37
Speaker 3: out with a million dollar check. What they don't understand
7:40
Speaker 3: is that it took your freaking six or seven months
7:43
Speaker 3: to organize the bloody event. So let's divide up all
7:46
Speaker 3: of that money over book those hours and I'll probably
7:50
Speaker 3: get more doing something else in another industry. But I
7:54
Speaker 3: love what I do, and I truly do believe that
7:58
Speaker 3: the industry is moving more towards personalized events.
8:01
Speaker 4: You know, numbers under you know that eighty ninety mark
8:04
Speaker 4: where people can.
8:05
Speaker 3: Really connect with one another, and you know that they
8:09
Speaker 3: can get into each other's heads and find out what's
8:11
Speaker 3: really going on in business and how are you handling,
8:13
Speaker 3: say your staff or your programming, and you know, how's
8:16
Speaker 3: money going at the moment, and just really ask personalized questions.
8:20
Speaker 4: And not only do they get to.
8:21
Speaker 3: Do that, you know with other fitness business professionals are there,
8:25
Speaker 3: but they also get to get in the face of
8:27
Speaker 3: the presenters and the speakers.
8:29
Speaker 4: And have one on one. So you know, I've done
8:32
Speaker 4: it because it's personalized.
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Speaker 3: I haven't done it because I want to be a
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Speaker 3: you know, a millionaire or an entrepreneur or anything like that,
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Speaker 3: because if I wanted that title, I certainly wouldn't be
8:42
Speaker 3: working in the fitness industry, as you know, I'd be off.
8:45
Speaker 4: Doing something else. So yeah, I do it because I
8:48
Speaker 4: love it.
8:49
Speaker 3: Do I walk away from it with a big pocket
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Speaker 3: full of money?
8:52
Speaker 4: Not really?
8:54
Speaker 2: Nah?
8:55
Speaker 1: And of course you own Genesis twenty four to seven
8:58
Speaker 1: in Ballarat and you've owned that it used to be
9:01
Speaker 1: Body and Soul that you've owned that for one hundred
9:03
Speaker 1: and thirteen years because you're very old.
9:06
Speaker 2: How many personally.
9:08
Speaker 1: What's the population of Ballarat these days, give or take.
9:12
Speaker 1: I think I asked you this once before and maybe
9:14
Speaker 1: you didn't.
9:15
Speaker 3: Yeah, it's you know, it's around, it's growing pretty quickly.
9:18
Speaker 3: It's around that one hundred and twenty mark give or take.
9:21
Speaker 2: Wow.
9:21
Speaker 3: Wow, Yeah, because we've got you know, as you know,
9:24
Speaker 3: those suburbs moving out each each month, there's new developments happening.
9:29
Speaker 3: But you know, we've got over one hundred fitness facilities
9:31
Speaker 3: in Ballarat and that's.
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Speaker 4: An awful lot.
9:36
Speaker 3: Hundred over facilities, yeah in ballerap Yet Ballarat is supposed
9:43
Speaker 3: to be one of the highest regions for obesity.
9:47
Speaker 4: So how do you work that out? How do you
9:50
Speaker 4: have over.
9:50
Speaker 3: One hundred fitness facilities, massive sporting clubs, a lot of
9:54
Speaker 3: money generated into secondary schools in their sports stadiums, and
9:57
Speaker 3: yet we have you know, I think we're in the top.
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Speaker 4: Three for a B city.
10:01
Speaker 1: Do you think that that figure is right? Like do
10:03
Speaker 1: you think that's true? Or and if that is true, why,
10:08
Speaker 1: like why is that true?
10:10
Speaker 4: We've also got an awful lot of takeaway drive through
10:14
Speaker 4: we've got to hack.
10:16
Speaker 1: Yeah, so we've got one hundred fitness facilities and one
10:19
Speaker 1: thousand fucking fast.
10:21
Speaker 4: Well that's the reality of it.
10:23
Speaker 3: Two. You know, when people say how do I find gym?
10:25
Speaker 3: I say driving the ballot and turn left. We see
10:27
Speaker 3: the hungry Jack sign and you can't get lost.
10:31
Speaker 4: Is it true? Are we in the top three? Well,
10:33
Speaker 4: we can only go by the data that's given to us.
10:37
Speaker 3: I think the problem in Ballarat is that, yeah, it.
10:42
Speaker 4: Is the fast food outlets.
10:44
Speaker 3: I think that we send as a fitness provider, we
10:49
Speaker 3: send the wrong messages out to the community.
10:51
Speaker 4: We should be about solving problems.
10:54
Speaker 3: You know. Okay, the fit and the fast and the furious,
10:56
Speaker 3: they're already going to gyms, They're already going to your bfts,
11:00
Speaker 3: your boutique places, our club and many other clubs they
11:03
Speaker 3: are in town. But we're not really hitting the mark
11:06
Speaker 3: and we're not really trying to drag in our guys
11:09
Speaker 3: that are suffering from chronic illness or those that do
11:12
Speaker 3: have our weight problems.
11:13
Speaker 4: We're really not marketing to them.
11:15
Speaker 3: And until we start to do that, not just as
11:17
Speaker 3: a community, but as an industry, we're forever going to
11:20
Speaker 3: be high up there in the top three with obese
11:23
Speaker 3: and chronic illness issues.
11:25
Speaker 2: Yeah.
11:26
Speaker 1: Do you know what I'm just thinking now as somebody
11:29
Speaker 1: who's in the middle of a significant research journey and
11:33
Speaker 1: my life is doing my own research running my own
11:37
Speaker 1: studies and reading other people's research in the outcomes of
11:39
Speaker 1: their studies, and I'm thinking, how do they get that data?
11:44
Speaker 1: Let's say one hundred thousand people, Well, we know that
11:47
Speaker 1: it's definitely not the done thing to weigh somebody, right
11:50
Speaker 1: it's and like, of those one hundred thousand people, if
11:55
Speaker 1: they're saying it's got one of the highest levels of obesity,
11:59
Speaker 1: how how do you know that? Like who's taking these
12:02
Speaker 1: measurements and where are the measurements being done? And if
12:08
Speaker 1: you have taken measurements on how many people, how big
12:11
Speaker 1: was the sample? And how do you extrapolate that to
12:14
Speaker 1: one hundred and twenty thousand people in an expanding rurle?
12:19
Speaker 2: I don't know that.
12:20
Speaker 1: Just to me, some of that seems a bit you know,
12:23
Speaker 1: like what's that based on? And you can't say, oh,
12:26
Speaker 1: they're getting it from doctors because all that information's confidential.
12:30
Speaker 1: So who the fuck's doing all the weighing and body
12:33
Speaker 1: fat measuring?
12:34
Speaker 3: Yeah, I mean, let's okay, So you say it's confidential,
12:38
Speaker 3: I'll give you an example of something that I was
12:41
Speaker 3: able to do.
12:42
Speaker 4: So I was able to.
12:46
Speaker 2: Go to.
12:48
Speaker 4: A tech company nameless.
12:51
Speaker 3: I was able to go to a tech company, and
12:55
Speaker 3: I was able to pick a couple of gyms in
12:58
Speaker 3: bell Right, So if you're a bone right now in
13:00
Speaker 3: Ballat listening to this, it may very well be new.
13:04
Speaker 3: And I said to them, I want to know how
13:07
Speaker 3: many members that club really does have, and I want
13:10
Speaker 3: to know how many visits they get. And so right
13:13
Speaker 3: now you're sitting back on well, you're never going to
13:15
Speaker 3: find that atmail because you're not privy to that information.
13:18
Speaker 3: I'm pretty privy to it and pretty close to the number.
13:22
Speaker 3: What this company was able to do was able to
13:25
Speaker 3: tell me, over a twelve month period how many visits
13:28
Speaker 3: the club had had within a certain radius of where
13:31
Speaker 3: the building sat. And then they were able to give
13:34
Speaker 3: me a rough estimate of how many members that business had,
13:37
Speaker 3: and then they were able to break down the demographic
13:40
Speaker 3: of the people going to that club and the other
13:42
Speaker 3: clubs that I did.
13:43
Speaker 4: This true, and you know what, it was all based
13:46
Speaker 4: on what what's the one thing that you take to
13:50
Speaker 4: the gym?
13:53
Speaker 2: Are your phone?
13:54
Speaker 4: Get what's on your phone? Apps?
13:58
Speaker 2: Oh? Yeah, yeah, yeah, right, you go.
14:01
Speaker 3: So it was based on the active apps on the
14:03
Speaker 3: phones of the consumers that were going to these clubs.
14:07
Speaker 3: So I was able to walk away with a pretty
14:10
Speaker 3: a four colored up chart telling me my competitors roughly
14:17
Speaker 3: how many members they've got, how many visits they've had
14:19
Speaker 3: to their club, the demographic of their club. And what
14:23
Speaker 3: I'm able to do with that information is in utilize
14:26
Speaker 3: my social media marketing based on trying to grab a
14:30
Speaker 3: hold of my competitors members.
14:32
Speaker 4: Now, if I'm able to find that out, can you imagine,
14:35
Speaker 4: like really think about it.
14:37
Speaker 3: He's sitting in the doctor surgery and he's putting all
14:38
Speaker 3: this stuff into his computer.
14:40
Speaker 4: And we don't know what sort of software they have,
14:42
Speaker 4: We don't know what apps that they use. Are they
14:44
Speaker 4: collating some of the information from our visits?
14:47
Speaker 3: Fuck?
14:48
Speaker 1: You should have been a spy dude, or at least
14:50
Speaker 1: a government operative on your sneaky now what you want?
14:55
Speaker 1: I know, I'm not sure you should have told that story.
15:00
Speaker 3: I'm not really too concerned about it because, and this
15:03
Speaker 3: might sound a.
15:03
Speaker 4: Little bit, you know, she's pretty sure of herself.
15:06
Speaker 3: I'm comfortable in my business. I know who my demographic is,
15:09
Speaker 3: I know who my people are. Yeah, of course you
15:11
Speaker 3: keep an eye on your competitors. I mean, why wouldn't you.
15:15
Speaker 4: You're supposed to do that.
15:16
Speaker 3: If you're a good business person, then you do keep
15:18
Speaker 3: an eye on them, but you don't allow them to
15:20
Speaker 3: rent space in your head.
15:22
Speaker 2: But what so, why did you do that then?
15:25
Speaker 3: Like the reason I did it was because the tech
15:28
Speaker 3: company came to me and they worked with me in
15:31
Speaker 3: the past when they were the person was with another company,
15:35
Speaker 3: and they said, we like working with you, and we
15:38
Speaker 3: want to give you this this option here, and we
15:41
Speaker 3: want to.
15:42
Speaker 4: Give you as like a test ummy. So we went
15:45
Speaker 4: through the process.
15:47
Speaker 3: Then we used some of the information for some marketing
15:50
Speaker 3: for a new program that we were launching in the club.
15:53
Speaker 3: I mean it even tells you what's what part of
15:56
Speaker 3: ballorape I should be marketing too. And so we did
15:59
Speaker 3: some social media adds to the area that they suggested
16:04
Speaker 3: and we got new traffic through the club. And that
16:06
Speaker 3: was the result from that marketing, and we target those
16:09
Speaker 3: people based on the information that we were given from
16:12
Speaker 3: the tech company.
16:13
Speaker 2: Wow. Well, so if you live in Balorat, I can
16:18
Speaker 2: watch out.
16:20
Speaker 1: That is a lot of fitness facilities one hundred that is,
16:23
Speaker 1: although where I live on Hampton Street, which you know
16:25
Speaker 1: where that is, I mean I would say within a
16:31
Speaker 1: you know, well up and down from my house five
16:34
Speaker 1: hundred meters one way or the other.
16:35
Speaker 2: So to the.
16:36
Speaker 1: Left or the right of my driveway, I would say
16:39
Speaker 1: there are ten, you know, including PT studios, actual gyms,
16:46
Speaker 1: Like there's two maybe six hundred meters two proper commercial gyms,
16:52
Speaker 1: multiple PT studios. There's literally near my house there's if
17:00
Speaker 1: you're standing out the front across the road, there's five
17:03
Speaker 1: shop fronts.
17:04
Speaker 2: Three of the shops.
17:07
Speaker 1: So there's a PET studio, then I don't know what,
17:11
Speaker 1: then another PT studio, then I don't know what, and
17:16
Speaker 1: then there's a pallate studio and out the back of
17:21
Speaker 1: that is another different, separate business PT studio. So there
17:25
Speaker 1: are literally four fitness businesses within eighty meters not even
17:30
Speaker 1: eighty meters fifty meters of each other.
17:33
Speaker 2: And then you know, yeah, I mean there are I think,
17:37
Speaker 2: you know.
17:37
Speaker 1: One of the things that I've thought about a lot
17:40
Speaker 1: is like when I grew up in inverted commas in
17:43
Speaker 1: the eighties, working in gyms, I know, you're way younger
17:47
Speaker 1: than me.
17:49
Speaker 2: By about a day.
17:52
Speaker 1: Like there were literally like I worked at a place
17:55
Speaker 1: called track Side Sports. That was one of my one
17:58
Speaker 1: of my first gigs, and I ended up managing that
18:01
Speaker 1: as a young dude in Hampton, and there were squash courts,
18:06
Speaker 1: old school squash courts. There was up gym, there was
18:10
Speaker 1: arp pool, swimming pool, and there was an aerobics room.
18:16
Speaker 1: And that was pretty razzle dazzle in those days. Like
18:19
Speaker 1: there was an aerobics room, like pretty decent gym, pretty
18:23
Speaker 1: decent pool, pretty decent you know, that was that was
18:26
Speaker 1: state of the art. And now I mean squash courts
18:29
Speaker 1: pretty much don't even exist. I don't know where that.
18:31
Speaker 2: I'm sure they're around.
18:32
Speaker 1: But because it's just a lot of space and not
18:35
Speaker 1: a lot of return on that space, as you can imagine.
18:40
Speaker 2: But now, I.
18:41
Speaker 1: Mean every second street has got a twenty four hour gym,
18:45
Speaker 1: ladies gyms, gyms for people over fifty five, huge, huge, bloody,
18:52
Speaker 1: multimillion squillion dollar gyms, smaller boutique gyms, you know, the
18:58
Speaker 1: f forty five's, the bf tees that you know, CrossFit.
19:03
Speaker 1: I mean, there's just a small goos board of fitness businesses.
19:08
Speaker 1: Now is it harder than ever to make a buck?
19:13
Speaker 3: I think, going back to what I just said previously,
19:16
Speaker 3: know your community, know your demographic, a market to them.
19:19
Speaker 4: Don't try and be something.
19:20
Speaker 3: That you're not just because you know that gym two
19:23
Speaker 3: those downs now introduced some type of new program. It
19:26
Speaker 3: doesn't necessarily mean that you need to chase it. You
19:30
Speaker 3: know your community, know your demographic. But the other side
19:33
Speaker 3: of that too is I think the next six months
19:35
Speaker 3: is going to be really interesting, Greig, because let's look
19:38
Speaker 3: at what's happened in Victoria.
19:40
Speaker 4: All of a sudden, you know, landlords.
19:42
Speaker 3: Are being hit with this ridiculous you know, extra land
19:46
Speaker 3: tax now that we've got to pay, which means that
19:48
Speaker 3: we're going to pass the increase onto the tenant.
19:52
Speaker 4: So that means all of those studios.
19:53
Speaker 3: People who don't own their freeholds, their rent is going
19:56
Speaker 3: to go up, so the rank goes up. They're already
19:59
Speaker 3: talking about interest going up, so those that are buying
20:01
Speaker 3: their homes, the interest rates are going to go up.
20:03
Speaker 3: So there's a lot of dipping happening at the moment,
20:07
Speaker 3: and I wonder if all will survive.
20:10
Speaker 4: I've seen probably three or four small, small, you know, shed.
20:16
Speaker 3: Places that have closed down in the last few MONTHSS
20:19
Speaker 3: and purely based on the fact that their rent's gone up.
20:22
Speaker 4: It's becoming competitive.
20:25
Speaker 3: Am I seeing people drop their prices in order to
20:27
Speaker 3: get foot traffic through absolutely, is that the right thing
20:31
Speaker 3: to do. Depends on your financial situation. If you've got
20:35
Speaker 3: a lot of outgoings, I certainly wouldn't be dropping your
20:37
Speaker 3: pants too quid to get the foot traffic through the door.
20:40
Speaker 4: So I think, you know, traditionally with gyms and.
20:44
Speaker 3: Studios over the last say five years, what I've seen
20:47
Speaker 3: is if they need to close up shop and they
20:50
Speaker 3: don't do it by June thirtieth, they'll most definitely do
20:53
Speaker 3: it over the Christmas New Year period.
20:55
Speaker 2: Yeah. Wow. And also is what you're talking then? Just
21:00
Speaker 2: thinking two.
21:00
Speaker 1: In Melbourne, there's an increasing number of I don't know
21:04
Speaker 1: what they call them, but I call them megajyms, these
21:06
Speaker 1: gyms that are like an acre of bloody gym equipment,
21:11
Speaker 1: these massive meathead gyms. It's like fucking twenty bench presses
21:16
Speaker 1: in a row and fifty treadmills side by side, and
21:20
Speaker 1: I don't know how the fuck they financed that. And
21:24
Speaker 1: there some of them are selling like eight dollars a
21:28
Speaker 1: week memberships to start. I'm like, fucking good luck. I
21:31
Speaker 1: don't know how that's going to go with the long term.
21:33
Speaker 3: Yeah, I've seen a few going for four or five
21:36
Speaker 3: six dollars a week. I've seen one for six dollars
21:39
Speaker 3: a week in baler Rap, But how.
21:41
Speaker 4: Long can you keep doing that?
21:43
Speaker 3: And let's let's all be honest about directive memberships and
21:47
Speaker 3: not talk shit about you know about it. How many
21:50
Speaker 3: of them actually clear at the end of the week,
21:53
Speaker 3: so you know, let's talk to club owners about their arears.
21:56
Speaker 3: So they sign up one hundred people on six dollars
21:58
Speaker 3: a week and the majority of the people are probably
22:01
Speaker 3: under twenty one, what percentage of the six seven, eight
22:04
Speaker 3: dollars a week actually clears?
22:06
Speaker 4: How often are they chasing arrears and sending them to
22:09
Speaker 4: debt collection?
22:10
Speaker 3: Because this is another issue that we have at the moment.
22:12
Speaker 3: A lot of people are living week to week. A
22:15
Speaker 3: lot of gym memberships are bouncing, and people are going,
22:17
Speaker 3: oh no, no, no, we're seriously stop talking shit because
22:21
Speaker 3: they are. And it doesn't matter what you're paying eight
22:24
Speaker 3: dollars a week or you're paying fifty dollars a week
22:26
Speaker 3: at the five star down in South Yarra, that's just open.
22:30
Speaker 3: Memberships are bouncing because people are not spending and though
22:35
Speaker 3: we read lots of articles about people won't give up
22:37
Speaker 3: their gym membership, and people won't quit their gym membership.
22:40
Speaker 3: Well they might not give it up, and they might
22:42
Speaker 3: not quit it, but.
22:42
Speaker 4: They're sure it was allowing it to bounce.
22:45
Speaker 1: Yeah, one hundred percent. And I think also what's happening
22:49
Speaker 1: is like we're trying to and I understand it. Like
22:54
Speaker 1: there are so many businesses that are essentially reinventing the wheel, right,
22:58
Speaker 1: They're just it's like, movement is movement, you know, Flexion
23:02
Speaker 1: is flection, Extension is extension. Getting your heart rate up
23:06
Speaker 1: is getting a heart rate up.
23:08
Speaker 2: Movement is you know.
23:08
Speaker 1: It's like when people are you know, like we're f
23:12
Speaker 1: forty five and those kind of circuit based programs where
23:16
Speaker 1: people go from one thing to another and then we've
23:19
Speaker 1: got you know what is kind of loosely called functional training, right, Well,
23:23
Speaker 1: everything's functional depending on what you're doing and what your
23:26
Speaker 1: needs are and what your body requires. It's like even
23:29
Speaker 1: a pinloaded bench press is functional if that's.
23:33
Speaker 2: What you need. You know.
23:34
Speaker 1: It's like people think, unless you're standing on a fucking
23:37
Speaker 1: wobble board or a bosu, or you've got three different
23:40
Speaker 1: things going at once, it's not functional. I don't think
23:42
Speaker 1: they understand function but anyway, but yeah, there's just I
23:46
Speaker 1: think there's the constant kind of reinventing of the wheel,
23:50
Speaker 1: where like you said before, the business two doors up
23:54
Speaker 1: the road has got like some new fancy, high tech
23:59
Speaker 1: twenty five dollar machine that like, at the end of
24:02
Speaker 1: the day, sweats sweat, and reps are reps and weight
24:05
Speaker 1: is weight, Like a ten pound dumbell is a ten
24:08
Speaker 1: pound dumb bell, you know. And I remember remember setting it.
24:13
Speaker 1: I said, I've set up a bunch of gyms for companies,
24:15
Speaker 1: right and one of the companies I set up a
24:18
Speaker 1: gym for they wanted a PEC deck.
24:20
Speaker 2: Right there, and I go, I'm not, We're not putting
24:23
Speaker 2: in a PEC deck.
24:24
Speaker 1: They're like, why I go, Because it's it's a ten thousand,
24:27
Speaker 1: eight thousand dollars machine that we can do one thing on.
24:32
Speaker 1: I go, you can do a better movement on bench,
24:34
Speaker 1: on a bench or on a ball with a couple
24:36
Speaker 1: of dumbbells. There's a lot more flexibility and a lot
24:38
Speaker 1: more variability, and you're doing the same movement. And we
24:42
Speaker 1: can get those dumbbells for a hundred bucks, right, And
24:45
Speaker 1: so it's trying to I think in all of those environments,
24:49
Speaker 1: figure out, what are my needs, what have they got
24:53
Speaker 1: for me to work with, what's optimal for my body?
24:56
Speaker 2: Yeah, you want to.
24:57
Speaker 1: Enjoy going there, but you know, some some times the
25:00
Speaker 1: trillion dollar gym, with the state of the art everything,
25:04
Speaker 1: there ain't too many people in that place getting outstanding
25:07
Speaker 1: results necessarily. So I kind of like, for me, I'm
25:12
Speaker 1: big on Yeah, I want somewhere that's got good equipment,
25:15
Speaker 1: of course, but I also want to be in a
25:17
Speaker 1: place that I like to go to. Is it a
25:19
Speaker 1: good culture? Are the staff educated and inspired? Do they
25:24
Speaker 1: fucking know anything?
25:26
Speaker 2: Do I want to? You know, And I don't want
25:28
Speaker 2: to throw anyone under the.
25:30
Speaker 1: Bus here, but you know, it's like the barriers to
25:34
Speaker 1: entry for the fitness industry are pretty low. So you know,
25:38
Speaker 1: if you're a would be client or a would be member,
25:41
Speaker 1: make sure. And it's not that we don't want new trainers.
25:44
Speaker 1: We definitely do. But and everyone's got to start somewhere,
25:48
Speaker 1: including mel Tempest and Craig Harper. But you know, like
25:53
Speaker 1: I literally pay an exercise physiologist to train my dad,
25:58
Speaker 1: right because I want the best person in the area
26:01
Speaker 1: that's available to work with my dad. So you know,
26:04
Speaker 1: there are a lot of things that we need to
26:06
Speaker 1: factor in when we consider where we go and who
26:09
Speaker 1: we trust with our body.
26:11
Speaker 3: The reality, too, Craig, is that so many people are
26:14
Speaker 3: over complicating workouts. Now, you know, let's get the twenty
26:17
Speaker 3: five thousand dollar machine, let's get the fifty thousand dollar machine.
26:21
Speaker 3: We so over complicate programming that we disqualify those that
26:27
Speaker 3: are OBEs and those that do have chronic illness and
26:30
Speaker 3: those that do have mental health issues.
26:33
Speaker 4: Those people condition themselves.
26:35
Speaker 3: They walk into have a look, they see things are
26:37
Speaker 3: too complicated, or they see your video clips on TikTok
26:40
Speaker 3: and all the rest of it looks true.
26:41
Speaker 4: Hard, I'm not joining the gym. Hence why we have
26:45
Speaker 4: obese the issues, chronic illness issues, and mental health problems,
26:48
Speaker 4: where young trainers, with all due respect, are over complicating
26:53
Speaker 4: things for the everyday lay person to come in and
26:57
Speaker 4: join the gym.
26:58
Speaker 1: Yeah, and I think, look, it's interesting because I've been
27:02
Speaker 1: having a lot of conversations lately with my training partner, Mark,
27:07
Speaker 1: who's lovingly referred to as the Crab, whom most of
27:11
Speaker 1: my followers know. So his daughter Jamie, she is nineteen
27:16
Speaker 1: and she's just finishing hers at three and four and
27:20
Speaker 1: she I don't want to get in trouble here, so
27:23
Speaker 1: I need to be careful.
27:24
Speaker 2: What I say.
27:24
Speaker 1: But she was asking me about programming and stuff the
27:28
Speaker 1: other day, which we were having a good conversation, and
27:32
Speaker 1: I said to her, look, yes, of course you need
27:35
Speaker 1: to know how to write programs, and you'll develop more
27:37
Speaker 1: knowledge understanding skill over time. You'll get experience, Your programming
27:41
Speaker 1: skills will get better you work with different people, you know,
27:45
Speaker 1: and of course you need to understand the body and
27:47
Speaker 1: anatomy and physiology.
27:49
Speaker 2: And basic you know stuff, and a bit of.
27:50
Speaker 1: Nutrition and hopefully a bit of psychology without being a psychologist,
27:55
Speaker 1: all this stuff, and we need that. But also, at
28:01
Speaker 1: the end of the day, if I'm a fifty year
28:02
Speaker 1: old dude and I come in to train with her,
28:05
Speaker 1: for example, who's a fit, strong, healthy, nineteen year old
28:10
Speaker 1: young lady. I mean, what really matters as long as
28:14
Speaker 1: she doesn't injure me, is that I enjoy the experience
28:16
Speaker 1: and I want to come back like, did you do
28:19
Speaker 1: a good workout, Craig, yep? Would you have done it
28:22
Speaker 1: without Jamie? Probably not cool? Did you think she knows
28:26
Speaker 1: what she's doing? Did you like her? Did you enjoy
28:30
Speaker 1: the hour. If the answer is yes, yes, yes, then
28:32
Speaker 1: I'm probably going to come back right. But we know
28:36
Speaker 1: that there are people in gym's who work as instructors
28:40
Speaker 1: and trainers and whatever who may even have good knowledge,
28:45
Speaker 1: but they just don't have whatever it is the X
28:47
Speaker 1: factor people skills, energy, intent that people want to be
28:52
Speaker 1: around you know, do if you're a trainer, if you
28:56
Speaker 1: work in fitness.
28:57
Speaker 2: Or health or it.
28:58
Speaker 1: I mean, and this is not about or loathing, it's
29:00
Speaker 1: about self awareness. Do people want to be around you
29:04
Speaker 1: for an hour on a regular basis? Because if the
29:06
Speaker 1: answer is no, the rest of it's redundant.
29:11
Speaker 4: No, I agree with that.
29:13
Speaker 3: I mean, it's not just personal trainers, it's group fitness
29:15
Speaker 3: instructors as well. You know, the objective is to get
29:17
Speaker 3: your person in their training session, whether it's a PT
29:20
Speaker 3: or a GFI experience, it's to get them.
29:22
Speaker 4: From A to Z.
29:25
Speaker 3: It's the trainer and the instructor needs to know that
29:27
Speaker 3: it's not all about them, that it's about the client.
29:31
Speaker 3: You know the three rules, Stop, look, and listen. That's
29:34
Speaker 3: what you're there to do. And you need to know
29:37
Speaker 3: where their headspace is at the at the time too.
29:40
Speaker 3: Are they do they just need to get through the
29:42
Speaker 3: session today? Do they just need to vent to you?
29:45
Speaker 3: Are they one hundred percent there with you? It's really
29:48
Speaker 3: quite interesting. The rtos, with all due respect to anybody
29:53
Speaker 3: that's listening, the rtos need to lift their game because
29:58
Speaker 3: they are sending people to JIM owners like myself. We're
30:03
Speaker 3: going through the interview process.
30:05
Speaker 4: And I almost want to put my head in the bucket.
30:07
Speaker 3: At the end of the interview process, you know, you
30:10
Speaker 3: ask them the basic questions, what's going to make.
30:13
Speaker 4: You, you know, a great personal trainer? Why should I
30:16
Speaker 4: I hire you?
30:17
Speaker 3: But then you ask them questions like where do you
30:19
Speaker 3: think you're going to get your clients from? Oh, I'm
30:21
Speaker 3: going to get them from the reception desk because they
30:23
Speaker 3: all walk through the front doors, you know, with herds
30:25
Speaker 3: and herds, and no, that's not where you're going to
30:28
Speaker 3: get your clients from. And you talk to them about programming,
30:31
Speaker 3: and then you might talk to them about do you
30:33
Speaker 3: want to teach groups?
30:35
Speaker 4: Do you want to teach kids? Do you want to
30:36
Speaker 4: teach all the adults?
30:38
Speaker 3: And they're just like their mindset is I want to
30:40
Speaker 3: teach people that are on.
30:42
Speaker 4: TikTok and on Instagram.
30:44
Speaker 3: You know, I want to train people twenty one to
30:46
Speaker 3: twenty five to twenty six, you.
30:48
Speaker 4: Know, the fifth the sports and athletes. What about the
30:51
Speaker 4: rest of the generation?
30:52
Speaker 3: And they're not teaching them in the rto that the
30:55
Speaker 3: world is bigger than the reflection in the mirror.
30:58
Speaker 4: They're not teaching them how to set up a business.
31:01
Speaker 4: What is a business?
31:03
Speaker 3: They're not even they're not even addressing issues such as
31:07
Speaker 3: sham contracting in our industry, what to be aware of.
31:11
Speaker 3: They're just taking their money, throwing them in the classroom situation.
31:15
Speaker 3: Do ten hours, you'll be right giving the thumbs up,
31:18
Speaker 3: Go out and sit in the job.
31:20
Speaker 4: Interview with Mail, and then Mail goes, what the fuck
31:22
Speaker 4: is going on? But shouldn't even be working in the
31:25
Speaker 4: fucking supermarket Andlane be training my clients well.
31:29
Speaker 1: And also think about the immense responsibility that you have
31:34
Speaker 1: of working with someone's body and telling a person what
31:38
Speaker 1: to do with their body. And you know, apart from
31:42
Speaker 1: the knowledge that you need to have, and of course
31:46
Speaker 1: you know, we're not doctors or physios or you know,
31:48
Speaker 1: but at the same time, we're prescribing exercise and you
31:55
Speaker 1: know that part of the problem. I think mel is
32:00
Speaker 1: let me put an next an asterisk next to this,
32:03
Speaker 1: because there are some There are some very good educators
32:08
Speaker 1: in the RTO space, but there are some shit ones
32:12
Speaker 1: obviously no names mentioned.
32:14
Speaker 2: But so you've got people who are.
32:17
Speaker 1: Instructing personal trainers, would be personal trainers who have never
32:22
Speaker 1: been personal trainers. Right, You've got people literally teaching people
32:26
Speaker 1: how to do the job who have never done the job,
32:29
Speaker 1: or they've done the job a little bit, but they
32:32
Speaker 1: certainly haven't been successful. Right, So they are theorists. Well,
32:38
Speaker 1: theory is good, but the experience of being a trainer
32:42
Speaker 1: is not a theoretical one. It's a face to face,
32:44
Speaker 1: practical one. Right, So if you can't fucking build rapport,
32:49
Speaker 1: build trust, build respect, create engagement, create an experience that
32:53
Speaker 1: people want to keep coming back. For all your understanding
32:56
Speaker 1: of anatomy and physiology and nutrition and biomechanics and all
32:59
Speaker 1: your science, doesn't fucking matter. You need both. Yes you
33:03
Speaker 1: need the science, Yes you need the knowledge. But and
33:07
Speaker 1: I could tell you countless stories of people. Remember I
33:10
Speaker 1: employed five under trainers over twenty five years. I could
33:13
Speaker 1: tell you countless stories of people who worked for me
33:16
Speaker 1: who their scientific knowledge was somewhere between pretty good and outstanding.
33:22
Speaker 1: But they just couldn't keep a client because they were
33:26
Speaker 1: fucking boring. And then people are going, oh, well, it's
33:29
Speaker 1: not your job to entertain people. No it's not. But
33:33
Speaker 1: it is your job to be able to create an
33:35
Speaker 1: experience with somebody and to build connection and rapport and trust.
33:40
Speaker 1: And doesn't matter what you think. I can tell you unequivocally,
33:45
Speaker 1: if people don't like you and like spending time around you,
33:50
Speaker 1: they're not coming back. And no, it's not a popularity contest,
33:57
Speaker 1: bah you know, but it's all of it. It's practical,
34:01
Speaker 1: it's physiological, it's psychological, it's sociological. And if you don't
34:06
Speaker 1: understand the totality of the you know, even when you
34:10
Speaker 1: think about it on the most fundamental level, it's a
34:13
Speaker 1: customer service job, right. If you don't want to serve customers,
34:19
Speaker 1: then fucking go do something else because it is a
34:23
Speaker 1: customer service role and understanding how people.
34:28
Speaker 2: Are, you know.
34:28
Speaker 1: And anyway, back to the long winded story, I said
34:30
Speaker 1: to young Jamie, your biggest challenge won't be remembering what
34:34
Speaker 1: the four cords are or that they insert into the
34:36
Speaker 1: PTELL attendant and then into the tibial tuberosity in the
34:40
Speaker 1: front of your fucking tibia. That ain't your issue or
34:43
Speaker 1: the five adductor muscles of the FEMA. Right, your biggest
34:46
Speaker 1: issue is going to be how do I talk to
34:50
Speaker 1: this fifty year old man and instill trust and confidence
34:54
Speaker 1: and respect both ways and give him a workout that
34:59
Speaker 1: he wants to come back for or she wants to
35:01
Speaker 1: come back for. You know, that's the thing and at
35:04
Speaker 1: least part of the courses. And you can't you can't
35:09
Speaker 1: give someone experience, but you can have these conversations with
35:13
Speaker 1: them to understand the totality of what is required if
35:18
Speaker 1: you are going to be a fitness professional working with
35:20
Speaker 1: the general public.
35:23
Speaker 3: Yeah, I agree with that, and you know what, create
35:25
Speaker 3: one of the other things that we need to think
35:26
Speaker 3: of as an industry is if we were to become regulated.
35:31
Speaker 4: Would that be a betterment for the industry?
35:36
Speaker 1: Explain that to people? How like people are going to
35:39
Speaker 1: go what do you mean it's not regulated? Explain because
35:42
Speaker 1: also keep in mind, probably seventy percent of the people
35:45
Speaker 1: listening now don't go to a gym. Yeah, and probably
35:49
Speaker 1: ninety percent of my listeners are not fitness or health
35:52
Speaker 1: or wellness professionals. So when you say the industry is unregulated.
35:57
Speaker 1: Unpack that a little bit.
35:59
Speaker 4: The way to explain it in Layman's terms is, as
36:03
Speaker 4: fitness professionals, we don't answer to anybody. We don't answer
36:08
Speaker 4: to anybody except the ato. That's about it.
36:12
Speaker 3: So anybody the naven next door can go out and
36:16
Speaker 3: get some business cards printed up and says he's Joe
36:19
Speaker 3: Smith the personal trainer. If he wants to do that,
36:22
Speaker 3: he can go and rent a factory around the corner
36:24
Speaker 3: and put a sign out the front and b Joe
36:26
Speaker 3: Smith the personal Trainer. There's nobody there that comes to
36:30
Speaker 3: check that we are.
36:31
Speaker 4: Doing the right thing.
36:33
Speaker 3: You know, doctors, nurses, fieries, coppers, they all have and association,
36:40
Speaker 3: they all have somebody that they have to answer to
36:42
Speaker 3: when they do the wrong thing. And we, as an industry,
36:46
Speaker 3: and that's in Layman's terms, we don't have that. And
36:50
Speaker 3: I feel that if we were to become a regulated
36:53
Speaker 3: industry then that may, and I say may lift the
36:56
Speaker 3: standards of those going out into the workplace as fitness professionals.
37:02
Speaker 1: That's see, that's going to blow people's minds. That So
37:06
Speaker 1: you don't need Now we're not saying that's a good thing,
37:09
Speaker 1: by the way, but yeah, The only thing they won't
37:12
Speaker 1: get or correct me if I'm wrong, is they won't
37:14
Speaker 1: get insurance.
37:15
Speaker 2: Is that right?
37:17
Speaker 4: Well, let's let's let's be honest about that. How many
37:21
Speaker 4: do have insurance?
37:23
Speaker 2: Oh? Really? Don't you need insurance to be registered?
37:26
Speaker 3: So if you're a fitness professional and you're working in
37:29
Speaker 3: a club, yes, of course they're going to ask you
37:31
Speaker 3: to go get insurance because they won't let you work there.
37:34
Speaker 3: But Joe Smith that just had his cards printed up,
37:36
Speaker 3: the rents the factory around the corner, and let's Craig says,
37:39
Speaker 3: show me your insurance.
37:41
Speaker 4: Does he have insurance?
37:43
Speaker 2: Yeah? Yeah, that's crazy, isn't it?
37:46
Speaker 4: Yeah?
37:47
Speaker 3: And this is why true, and this is I'm not
37:50
Speaker 3: going to go down this path. But we all know
37:52
Speaker 3: that the reason that we were treated the way we
37:54
Speaker 3: were treated in COVID was because we just weren't seen
37:57
Speaker 3: as a professional industry.
38:00
Speaker 4: Hence why we were always put on the back burner.
38:03
Speaker 4: And we need to be a regulated industry.
38:06
Speaker 3: And I think by doing so that will create better
38:10
Speaker 3: fitness professionals, maybe not in our immediate lifetime, but long
38:15
Speaker 3: term because we are going to have a lot of
38:18
Speaker 3: consumers Craig again, that are going to have, you know,
38:22
Speaker 3: long term chronic illness and obesity, and who's going to
38:24
Speaker 3: be looking after these people when we have a healthcare
38:28
Speaker 3: system that is struggling.
38:29
Speaker 2: Yeah, yeah, yeah, that's so interesting.
38:34
Speaker 1: When you employ trainers, whatever, group X, teachers, reception people,
38:42
Speaker 1: what do you look for?
38:44
Speaker 2: I mean, I know that's an open ended question, but.
38:47
Speaker 1: How do you how much of it is about what's
38:50
Speaker 1: written in the resume, how much of it is about
38:53
Speaker 1: their training or qualifications, and how much is about your gut?
38:58
Speaker 2: In that half hour?
39:00
Speaker 3: Ninety point nine percent of it is all about gut. Really, Yeah,
39:05
Speaker 3: if they don't converse with me, well, if they don't
39:09
Speaker 3: converse with the front desk staff, who is their immediate
39:13
Speaker 3: person when they arrive.
39:14
Speaker 4: I also go buy body language, the way that they're dressed.
39:18
Speaker 3: I had a guy once turn up in kappa white
39:22
Speaker 3: football shorts, thongs and a T shirt for a job,
39:25
Speaker 3: and I told him to go home and get changed
39:27
Speaker 3: and itver ever came back. So it's about Ah, it's
39:32
Speaker 3: all about that immediate conversation. Because see, in my club,
39:38
Speaker 3: and I know that everybody runs their clubs different, but
39:41
Speaker 3: we just run flat line management. Everybody is the same,
39:44
Speaker 3: irrespective of whether you went to UNI, you've got a
39:47
Speaker 3: PhD versus the one that has certificate for.
39:50
Speaker 4: Everyone is treated the same.
39:52
Speaker 3: Everybody brings something different to the table that our members
39:55
Speaker 3: want and desire. So it's more about this and I
40:00
Speaker 3: you don't sit in with the personalities.
40:02
Speaker 2: Yeah, yeah, yeah, that makes sense. Yeah, one hundred percent.
40:06
Speaker 1: And I mean I look back at the trainers that
40:08
Speaker 1: I had over the years that were really popular and
40:12
Speaker 1: really in demand, and literally some of them had a
40:15
Speaker 1: waiting list, like they were full, Like if you want
40:18
Speaker 1: to train with that person there, you can't, And so
40:21
Speaker 1: they would have a waiting list, and most of them
40:25
Speaker 1: were not tertiary qualified. Now that's not to say that's
40:29
Speaker 1: the cause, but the ones that were in demand, obviously
40:35
Speaker 1: they were good trainers, but often they were just fun.
40:38
Speaker 1: They were just charismatic people.
40:41
Speaker 3: They were every people who could communicate normal conversation with
40:46
Speaker 3: their client.
40:48
Speaker 1: Yeah, and I mean, I know this is cheesy, but
40:51
Speaker 1: they genuinely cared like they just cared like it's it's
40:56
Speaker 1: not like oh, I mean, of course it's a profess
41:00
Speaker 1: relationship and it needs to remain that way. But it
41:04
Speaker 1: is a lot different to a lot of other services
41:07
Speaker 1: in that like, for example, I trained one lady who
41:12
Speaker 1: I started training early in my career. Her name is Pauline.
41:15
Speaker 1: She's still around, God bless her. I trained her for
41:19
Speaker 1: sixteen years.
41:20
Speaker 2: I tried to.
41:21
Speaker 1: Get rid of her for about fourteen She knows that.
41:23
Speaker 1: She would laugh at that because it got to the
41:26
Speaker 1: point where she absolutely didn't need me to train her,
41:31
Speaker 1: but she was wealthy and she would just prefer that. Right,
41:35
Speaker 1: So she's like, and I would try to get her
41:38
Speaker 1: to train with other trainers. I've got try to get
41:40
Speaker 1: a train independently. But we just got on well and
41:47
Speaker 1: she trusted me, like I never ripped her off. I
41:52
Speaker 1: would have been happy at any time if she moved on,
41:56
Speaker 1: but just building that connection and that rapport and that
41:58
Speaker 1: trust with.
41:59
Speaker 2: People where.
42:02
Speaker 1: You know, if she had have said to me, I
42:05
Speaker 1: can't pay you anymore something, I'd just turn up anyway.
42:08
Speaker 1: I know that's bad business, but you know what I mean,
42:10
Speaker 1: I'm like, fuck it, just you know, just whatever like
42:14
Speaker 1: and that is. You know, I don't think that's a
42:17
Speaker 1: great business plan. I wouldn't be advising that too much.
42:20
Speaker 1: But it's like there's this real kind of balance between
42:23
Speaker 1: being strategic and corp commercially minded, which you should be,
42:28
Speaker 1: but also like being a human and treating people well
42:31
Speaker 1: so that they genuinely understand.
42:33
Speaker 2: That you're not just after their dough. You know.
42:36
Speaker 4: There's that mix, right, Yeah, yeah, I agree with that.
42:40
Speaker 3: I would have members, you know, come in and say,
42:43
Speaker 3: I'm going away in six weeks time, but my membership
42:46
Speaker 3: runs out in two weeks.
42:47
Speaker 4: What can I do? And we're just like, you've been here.
42:50
Speaker 3: One hundred years, don't worry about it, just just keep training.
42:53
Speaker 4: Until you till you go away. But you're right, it's.
42:57
Speaker 3: All about it really is about that that love relationship
43:01
Speaker 3: that you give you that you give your client. You know,
43:04
Speaker 3: it all comes back to the look and listen and
43:06
Speaker 3: have some empathy and take an interest in what they
43:09
Speaker 3: do outside of the club. It's just doesn't have to
43:12
Speaker 3: be all, you know, all about the exercise and what's
43:15
Speaker 3: happening in the club.
43:16
Speaker 4: And there's some people that will like that approach, and then.
43:19
Speaker 3: There's some people that just want you to come in
43:21
Speaker 3: train them, don't talk too much, just tell me to
43:23
Speaker 3: do and I'm out, And that's okay too.
43:26
Speaker 2: Yes, for sure.
43:28
Speaker 1: I mean when I started, I was trained my first
43:31
Speaker 1: PT client in nineteen eighty six, and I thought, oh,
43:34
Speaker 1: this is just a handy, handy side hustle, right, this
43:38
Speaker 1: guy wants me to train him. I'm like, I'll train,
43:40
Speaker 1: I'll do my other job, I'll run the gym, I'll
43:43
Speaker 1: And then another guy wanted me to train him, a
43:45
Speaker 1: friend of this guy, So I went awesome. So instead
43:47
Speaker 1: of making a hundred bucks on the side of making
43:49
Speaker 1: two hundred, this is great. That was three sessions each,
43:52
Speaker 1: by the way, thirty three dollars an hour, and I
43:55
Speaker 1: thought I was the king. And that turned into a
43:58
Speaker 1: few more and it just like that just developed to
44:01
Speaker 1: within six months, I had about forty hours of personal
44:06
Speaker 1: training a week on top of my forty hour job,
44:09
Speaker 1: without marketing, without there being an industry, without there like
44:13
Speaker 1: there was no insurance, no regulation, which apparently there still isn't.
44:17
Speaker 1: Nobody knew what personal training was, and I ended up
44:22
Speaker 1: within six months I had a waiting list of people
44:25
Speaker 1: who wanted me to train them, and nobody dropped off.
44:30
Speaker 1: And they didn't drop off, not because I was amazing,
44:34
Speaker 1: but they just loved it, and I just I had
44:36
Speaker 1: fun with them and I liked them, and they got
44:38
Speaker 1: in shape and we talk shit and I knew about
44:42
Speaker 1: their kids, and I knew about their shitty boss, and
44:44
Speaker 1: I knew about their sore back, and you know, we
44:47
Speaker 1: had fun and if they forgot their money that day,
44:50
Speaker 1: it didn't matter.
44:51
Speaker 2: Fuck it.
44:51
Speaker 1: And i'd, you know, I'd turn up and I book.
44:54
Speaker 1: I'm reading this book. You should read it. So I
44:56
Speaker 1: bought you a copy, and I'd write a nice message inside,
44:59
Speaker 1: and every now and then I'd go to their fiftieth birthday.
45:03
Speaker 2: Or you know.
45:04
Speaker 1: And so you're just building this relationship which is much
45:08
Speaker 1: more than just a transactional dynamic. But in the middle
45:12
Speaker 1: of it, you're making good dough. They're getting results, they're happy,
45:16
Speaker 1: and it doesn't need to be a traditional transactional business concept.
45:20
Speaker 2: You know.
45:21
Speaker 4: Yeah, I think a.
45:22
Speaker 3: Lot of trainers would now say they've moved away from that,
45:26
Speaker 3: the transactional side, and that they are having more friend
45:32
Speaker 3: sessions with their clients. But in saying that, Beaukra, you've
45:36
Speaker 3: got to have boundaries too when you when you're people,
45:39
Speaker 3: as you know, you know, I think offline, you said
45:43
Speaker 3: to me, you know, about what's one of the things
45:46
Speaker 3: that makes a great fitness professional.
45:49
Speaker 4: You know, my response is, don't sleep with the members.
45:53
Speaker 4: You know.
45:55
Speaker 3: Yeah, that's what makes a great fitness professional. Be their friend,
45:59
Speaker 3: be their bu and be there when they need you
46:01
Speaker 3: and help them get the end result that they want.
46:04
Speaker 4: But you know, don't cross those boundaries.
46:06
Speaker 1: Yeah, I think fucking the clients is not a great good,
46:09
Speaker 1: not a great plan, not a great plant. Although although
46:13
Speaker 1: very popular one melt.
46:15
Speaker 4: Yeah. The worst.
46:17
Speaker 3: The downside to that, Craig is when they're married and
46:19
Speaker 3: their partners coming to one of they what's coming on?
46:23
Speaker 2: Hell? Has that happened in your joint? So what was
46:26
Speaker 2: the next question? It's always good chatting.
46:31
Speaker 1: Tell people how they can come along to the Ignite
46:34
Speaker 1: Fitness business get together and also the ladies are the
46:40
Speaker 1: Women's Health Summit the following day. How can they get involved?
46:43
Speaker 1: How can they get a discount where they go?
46:46
Speaker 3: Just jump on ignite fitness dot com dot au and
46:50
Speaker 3: if you use the code Harper by the seventh of
46:53
Speaker 3: July you'll get a twenty five percent discount. Now you
46:56
Speaker 3: can go to both days or just go to one day.
46:59
Speaker 3: So there is points I will say for the women
47:03
Speaker 3: listeners out there, you do not need to be a
47:05
Speaker 3: fitness professional to attend the Women's Health somewhere on the Saturday.
47:09
Speaker 4: We're covering all topics from menopause to bullying in the.
47:11
Speaker 3: Workplace, so there's lots of conversation happening, so you do
47:14
Speaker 3: not need to be a fitness professional if you want
47:17
Speaker 3: to come along on the Saturday.
47:19
Speaker 1: And the good news ladies is I will not be
47:21
Speaker 1: talking at that day. He wait, no, I will not.
47:26
Speaker 1: I will say goodbye a fair but always great to
47:28
Speaker 1: catch up with you Mail. Appreciate you.
47:31
Speaker 4: Craig. I always love having a chit chat with you.
47:34
Speaker 2: Always thanks lovely,