743 Joe Nicchi: Founder & CEO of CVT Soft Serve
On this episode of The Kara Goldin Show, we’re joined by Joe Nicchi, Founder and CEO of CVT Soft Serve — the Los Angeles–based brand that turned a classic chocolate-vanilla twist into a cultural phenomenon. What started with a single soft serve truck in 2014 has grown into a beloved brand with multiple trucks, retail locations, and packaged pints that bring the CVT experience to even more fans. Along the way, Joe made national headlines when he pushed back on influencer freebie culture with his now-viral “influencers pay double” policy, reinforcing the authenticity that has defined CVT from…
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