Episode 361: Your Members Don't Owe You Another Month
What We Cover In This Episode:
Why retention problems rarely arrive as cancellations and what the slow fade actually looks like before someone works up the courage to quit [8:44]
The reasons you need to stop measuring retention only at the point of cancellation and what to do instead [12:22]
How noticing when members disappear only works if someone actually owns that responsibility and what assigning it the right way looks like [13:53]
The way that regular check-ins keep the relationship from quietly expiring [16:49]
Why sometimes the best retention strategy is a downgrade and a reframe you…
The skinny
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