Cannabis Done Right with Jetty CEO Ron Gershoni
In this episode of Higher Exchanges, we sit down with Ron Gershoni, CEO and co-founder of Jetty Extracts — one of California’s longest-standing cannabis brands — to explore what it takes to build, protect, and scale a cannabis brand in today’s challenging market.
We cover:
🚀 Jetty’s founding story and lessons from a decade of brand building
💨 From the first vape to solventless, pre-rolls, and product innovation
🛡 How Jetty navigated “Vape Gate” and built consumer trust through clean products
🌱 The Clean Cannabis initiative and raising standards across the industry
📊 California market…
The skinny
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