Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / GEMS: Keeping Up Launch Momentum with O POSITIV & FLO co-founder Brianna Bitton

Transcript

GEMS: Keeping Up Launch Momentum with O POSITIV & FLO co-founder Brianna Bitton · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:08
  I want to talk about your launch. You just said you sold out at some point. That's really, really exciting and very cool. I'd love to understand what you were doing in the lead up to launch with your marketing, how you were getting the word out there, and how you were creating that buzz and initial traction with your first batch of customers. Yes. So with our launch and marketing, it was really just Bobby and I. Bobby, we call it like our flow video.
• 0:39
  cool, poppy video that said like PMS effing stuff. And that was going to be like our ad. We really did a lot of it just after, you know, Bobby and I were living together at the time. So we were doing a lot of it at home in his office. And as far as buzz prior to launch, it was really family and friends. And
• 1:04
  just kind of telling everybody what we were doing, asking our friends to spread the word. We had like all of our girlfriends come over and try the gummy and had like a little, a little like party kind of thing and gave everybody bottles. Love that. Yeah, I just really wanted to start creating that community of women who loved Flow. And then very soon after launch,
• 1:33
  our reviews started coming in. And that has been by far the most impactful and phenomenal experience of all of this. So as soon as the reviews started coming in of women beyond our friends and family and myself feeling the effects of this vitamin and it helping their daily life, that's really where the traction and the word was spreading. And we were using...
• 2:00
  You know, we were able to use those reviews as ads and really just create this community of women who who love flow. So that's kind of how the ball started rolling.
• 2:14
  I love it. Word of mouth is so key in a brand and getting those reviews and testimonials to be able to add, you know, social proof to your website and your channels, but also to, you know, show other people that like your product is good and it's worth buying.
• 2:32
  Even I also think like reviews that aren't the best reviews, and you're able to use those as like an opportunity to provide excellent service and take it on board and kind of like highlight those as well is something that I always see really interesting. I mean, when I was reading your reviews, they're all just amazing, but I've seen other companies do that where they've turned a negative review into like something amazing. It's just so important to have that built into your strategy, I guess you would say. Yeah.
• 3:01
  After that early kind of traction that you were getting from the reviews, how did you kind of, you know, really gain that crazy momentum and what were you starting to allocate budget towards and what was really important for you in marketing to kind of grow? So as far, it's really still to this day, it holds true and it's Facebook ads, Facebook and Instagram ads and not as really the meat and potatoes of our marketing. And it's,
• 3:30
  worked so far really well for us. So social marketing has been where we dedicate most of our budget and also what has really, really seemed to have an impact. And a lot of people who I talk to or that I meet, they're like, oh, I've seen that. I've seen that on Facebook. I've seen that on Instagram. So whether it is resulting in a purchase or awareness, it does seem to really be
• 3:58
  working for us and that's where we dedicate majority of our budget too.
• 4:05
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• 4:30
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• 4:52
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