Latest / Wedding Pros who are ready to grow - with Becca Pountney / Low cost marketing strategies with Craig Peterman

Transcript

Low cost marketing strategies with Craig Peterman · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Strategy
• 0:00
  would
• 0:00
  be
• 0:01
  to
• 0:01
  build
• 0:01
  a
• 0:01
  web,
• 0:02
  as
• 0:02
  I
• 0:02
  call
• 0:02
  it,
• 0:02
  and
• 0:03
  getting
• 0:03
  recommendations
• 0:04
  and
• 0:04
  referrals
• 0:05
  from
• 0:05
  other
• 0:05
  vendors.
• 0:06
  So
• 0:06
  what
• 0:06
  that
• 0:06
  means
• 0:07
  is
• 0:07
  that
• 0:07
  you're
• 0:07
  going
• 0:07
  to
• 0:08
  have
• 0:08
  to
• 0:08
  meet
• 0:08
  and
• 0:09
  talk
• 0:09
  to
• 0:09
  and
• 0:09
  become
• 0:09
  friends
• 0:10
  with
• 0:10
  lots
• 0:10
  of
• 0:10
  wedding
• 0:11
  vendors
• 0:11
  that
• 0:12
  can
• 0:12
  be
• 0:12
  your
• 0:12
  dj,
• 0:12
  that
• 0:13
  could
• 0:13
  be
• 0:13
  your
• 0:13
  wedding
• 0:13
  planners,
• 0:14
  that
• 0:14
  could
• 0:14
  be
• 0:14
  other
• 0:15
  photographers
• 0:15
  and
• 0:16
  videographers,
• 0:16
  basically
• 0:17
  developing
• 0:18
  a
• 0:18
  referral
• 0:18
  network.
• 0:20
  I'm
• 0:20
  Becca
• 0:20
  Poutney,
• 0:21
  wedding
• 0:21
  business
• 0:22
  marketing
• 0:22
  expert,
• 0:22
  speaker
• 0:23
  and
• 0:23
  blogger,
• 0:24
  and
• 0:24
  you're
• 0:24
  listening
• 0:24
  to
• 0:24
  the
• 0:25
  Wedding
• 0:25
  Pros
• 0:25
  who
• 0:25
  Are
• 0:25
  Ready
• 0:26
  to
• 0:26
  Grow
• 0:26
  podcast.
• 0:27
  I'm
• 0:28
  here
• 0:28
  to
• 0:28
  share
• 0:28
  with
• 0:28
  you
• 0:29
  actionable
• 0:29
  tips,
• 0:30
  strategies
• 0:30
  and
• 0:30
  real
• 0:31
  life
• 0:31
  examples
• 0:32
  to
• 0:32
  help
• 0:32
  you
• 0:32
  take
• 0:32
  your
• 0:33
  wedding
• 0:33
  business
• 0:33
  to
• 0:33
  the
• 0:34
  next
• 0:34
  level.
• 0:34
  If
• 0:35
  you
• 0:35
  are
• 0:35
  an
• 0:35
  ambitious
• 0:36
  wedding
• 0:36
  business
• 0:36
  owner
• 0:37
  that
• 0:37
  wants
• 0:37
  to
• 0:37
  take
• 0:38
  your
• 0:38
  passion
• 0:38
  and
• 0:38
  use
• 0:39
  it
• 0:39
  to
• 0:39
  build
• 0:39
  a
• 0:39
  profitable,
• 0:40
  sustainable
• 0:41
  business
• 0:41
  doing
• 0:41
  what
• 0:42
  you
• 0:42
  love,
• 0:42
  then
• 0:42
  you're
• 0:42
  in
• 0:43
  the
• 0:43
  right
• 0:43
  place.
• 0:44
  Let's
• 0:44
  get
• 0:44
  going
• 0:44
  with
• 0:45
  today's
• 0:45
  episode.
• 0:46
  Today
• 0:46
  I'm
• 0:47
  chatting
• 0:47
  with
• 0:47
  Craig
• 0:48
  Peterman,
• 0:48
  owner
• 0:49
  of
• 0:49
  Peterman
• 0:49
  photo
• 0:50
  and
• 0:50
  Video
• 0:50
  based
• 0:50
  in
• 0:50
  Arizona.
• 0:51
  Having
• 0:51
  built
• 0:52
  his
• 0:52
  business
• 0:52
  from
• 0:52
  scratch
• 0:53
  to
• 0:53
  earning
• 0:53
  over
• 0:53
  $200,000
• 0:54
  a
• 0:54
  year,
• 0:55
  he
• 0:55
  now
• 0:55
  wants
• 0:55
  to
• 0:56
  share
• 0:56
  some
• 0:56
  of
• 0:56
  his
• 0:56
  learnings
• 0:57
  with
• 0:57
  you.
• 0:57
  With
• 0:57
  a
• 0:58
  background
• 0:58
  in
• 0:58
  SEO
• 0:58
  and
• 0:59
  advertising,
• 0:59
  he
• 0:59
  has
• 0:59
  built
• 1:00
  his
• 1:00
  brand
• 1:00
  with
• 1:00
  smart,
• 1:01
  low
• 1:01
  cost
• 1:01
  strategies
• 1:02
  and
• 1:02
  we're
• 1:02
  going
• 1:02
  to
• 1:02
  dive
• 1:03
  into
• 1:03
  them
• 1:03
  today.
• 1:04
  Craig,
• 1:04
  welcome
• 1:04
  to
• 1:05
  the
• 1:05
  podcast.
• 1:06
  Yeah,
• 1:06
  thank
• 1:06
  you
• 1:06
  so
• 1:06
  much
• 1:07
  for
• 1:07
  having
• 1:07
  me.
• 1:07
  I'm.
• 1:07
  I'm
• 1:08
  really
• 1:08
  excited
• 1:08
  to
• 1:08
  share
• 1:08
  some
• 1:08
  of
• 1:09
  my
• 1:09
  knowledge
• 1:09
  and
• 1:10
  experience
• 1:10
  here.
• 1:11
  I
• 1:11
  am
• 1:11
  really
• 1:11
  looking
• 1:12
  forward
• 1:12
  to
• 1:12
  talking
• 1:12
  to
• 1:12
  you.
• 1:13
  We
• 1:13
  haven't
• 1:13
  really
• 1:13
  ever
• 1:14
  spoken
• 1:14
  before
• 1:15
  and
• 1:15
  I've
• 1:15
  kept
• 1:15
  it
• 1:15
  that
• 1:16
  way
• 1:16
  because
• 1:16
  I
• 1:16
  want
• 1:16
  to
• 1:16
  kind
• 1:16
  of
• 1:17
  dive
• 1:17
  in
• 1:17
  and
• 1:17
  find
• 1:17
  out
• 1:17
  more
• 1:18
  about
• 1:18
  you
• 1:18
  during
• 1:19
  this
• 1:19
  episode.
• 1:20
  But
• 1:20
  you
• 1:20
  came
• 1:21
  highly
• 1:21
  recommended
• 1:21
  by
• 1:22
  my
• 1:22
  friend
• 1:22
  Megan
• 1:22
  Ealy
• 1:23
  and
• 1:23
  I
• 1:23
  trust
• 1:24
  the
• 1:24
  people
• 1:24
  that
• 1:24
  she
• 1:24
  sends
• 1:25
  my
• 1:25
  direction
• 1:25
  are
• 1:25
  good
• 1:26
  because
• 1:26
  she
• 1:26
  only
• 1:26
  ever
• 1:26
  sends
• 1:27
  me
• 1:27
  great
• 1:27
  guests.
• 1:27
  So
• 1:27
  I'm
• 1:28
  really
• 1:28
  looking
• 1:28
  forward
• 1:28
  to
• 1:28
  getting
• 1:29
  to
• 1:29
  know
• 1:29
  you
• 1:29
  better
• 1:29
  and
• 1:30
  finding
• 1:30
  out
• 1:30
  more
• 1:30
  about
• 1:30
  your
• 1:31
  business.
• 1:31
  But
• 1:31
  first
• 1:32
  we
• 1:32
  have
• 1:32
  to
• 1:32
  cover
• 1:32
  off
• 1:33
  the
• 1:33
  fact
• 1:33
  that
• 1:33
  the
• 1:34
  time
• 1:34
  zone
• 1:34
  thing
• 1:35
  is
• 1:35
  always
• 1:35
  difficult
• 1:35
  with
• 1:36
  my
• 1:36
  guests
• 1:36
  and
• 1:36
  I'm
• 1:36
  always
• 1:37
  struggling
• 1:37
  and
• 1:37
  I'm
• 1:37
  always
• 1:38
  having
• 1:38
  to
• 1:38
  stay
• 1:38
  up
• 1:38
  late
• 1:38
  to
• 1:39
  speak
• 1:39
  to
• 1:39
  people
• 1:39
  in
• 1:39
  America.
• 1:40
  But
• 1:40
  you
• 1:40
  are
• 1:41
  going
• 1:41
  to
• 1:41
  the
• 1:41
  top
• 1:41
  of
• 1:41
  my
• 1:41
  guest
• 1:42
  list
• 1:42
  because
• 1:42
  you
• 1:42
  are
• 1:43
  recording
• 1:43
  this
• 1:43
  at
• 1:44
  4am
• 1:45
  so
• 1:45
  it's
• 1:45
  a
• 1:45
  normal
• 1:46
  time
• 1:46
  for
• 1:46
  me.
• 1:46
  I
• 1:46
  love
• 1:47
  that.
• 1:47
  Oh
• 1:47
  yes,
• 1:48
  yes.
• 1:48
  I'm
• 1:48
  always
• 1:49
  up
• 1:49
  this
• 1:49
  early.
• 1:49
  As
• 1:49
  they
• 1:50
  say,
• 1:50
  the
• 1:50
  early
• 1:50
  bird
• 1:51
  gets
• 1:51
  the
• 1:51
  worm.
• 1:51
  So
• 1:52
  yeah,
• 1:52
  I
• 1:52
  wish
• 1:52
  I
• 1:52
  was
• 1:52
  the
• 1:53
  4:00am
• 1:53
  person.
• 1:54
  I
• 1:54
  am
• 1:54
  definitely
• 1:54
  not
• 1:54
  the
• 1:55
  4:00am
• 1:55
  person.
• 1:55
  But
• 1:55
  I
• 1:56
  do
• 1:56
  want
• 1:56
  to
• 1:56
  give
• 1:56
  you
• 1:57
  kudos
• 1:57
  because
• 1:58
  it's
• 1:58
  super
• 1:58
  helpful
• 1:59
  to
• 1:59
  me
• 1:59
  that
• 1:59
  you
• 1:59
  were
• 2:00
  the
• 2:00
  one
• 2:00
  that
• 2:00
  got
• 2:00
  up
• 2:00
  really
• 2:00
  early
• 2:01
  rather
• 2:01
  than
• 2:01
  me
• 2:01
  being
• 2:02
  the
• 2:02
  one
• 2:02
  that
• 2:02
  stayed
• 2:02
  up
• 2:02
  late.
• 2:03
  So
• 2:03
  I
• 2:03
  appreciate
• 2:04
  that,
• 2:04
  and
• 2:04
  it's
• 2:04
  going
• 2:04
  to
• 2:05
  get
• 2:05
  you
• 2:05
  off
• 2:05
  to
• 2:05
  a
• 2:05
  good
• 2:05
  start
• 2:05
  in
• 2:06
  my
• 2:06
  book.
• 2:06
  So
• 2:06
  thank
• 2:06
  you
• 2:07
  so
• 2:07
  much
• 2:07
  for
• 2:08
  doing
• 2:08
  that.
• 2:08
  Now
• 2:09
  let's
• 2:09
  get
• 2:09
  into
• 2:09
  your
• 2:10
  history.
• 2:10
  Let's
• 2:10
  find
• 2:10
  out
• 2:10
  a
• 2:11
  little
• 2:11
  bit
• 2:11
  more
• 2:12
  about
• 2:12
  you.
• 2:13
  Tell
• 2:13
  me
• 2:13
  how
• 2:14
  you
• 2:14
  ended
• 2:14
  up
• 2:14
  in
• 2:15
  this
• 2:15
  crazy
• 2:15
  world
• 2:16
  of
• 2:16
  weddings
• 2:16
  in
• 2:17
  the
• 2:17
  first
• 2:17
  place.
• 2:17
  Take
• 2:17
  me
• 2:18
  right
• 2:18
  back.
• 2:18
  Yeah,
• 2:19
  well,
• 2:19
  I've
• 2:19
  been
• 2:19
  doing
• 2:19
  it
• 2:20
  professionally
• 2:20
  for
• 2:20
  over
• 2:21
  10
• 2:21
  years
• 2:21
  now,
• 2:21
  and
• 2:21
  I
• 2:22
  really
• 2:22
  kind
• 2:22
  of
• 2:22
  started
• 2:22
  to
• 2:23
  develop
• 2:23
  my
• 2:23
  love
• 2:23
  for
• 2:23
  photography
• 2:24
  and
• 2:24
  videography
• 2:25
  early
• 2:25
  on
• 2:25
  in
• 2:25
  high
• 2:26
  school.
• 2:26
  I
• 2:27
  took
• 2:27
  a
• 2:27
  class
• 2:28
  in
• 2:28
  high
• 2:28
  school,
• 2:28
  and
• 2:28
  I
• 2:29
  just
• 2:29
  kind
• 2:29
  of
• 2:29
  fell
• 2:29
  in
• 2:29
  love
• 2:29
  with
• 2:29
  it
• 2:30
  and
• 2:30
  how
• 2:30
  creative
• 2:30
  it
• 2:30
  could
• 2:31
  be
• 2:31
  and,
• 2:31
  you
• 2:32
  know,
• 2:32
  kind
• 2:32
  of
• 2:32
  giving
• 2:32
  that
• 2:32
  medium
• 2:33
  to
• 2:33
  myself
• 2:33
  to.
• 2:34
  To
• 2:34
  share
• 2:35
  some
• 2:35
  of
• 2:35
  my
• 2:35
  ideas
• 2:36
  and
• 2:36
  creativeness.
• 2:37
  So
• 2:37
  from
• 2:37
  that
• 2:37
  point,
• 2:38
  I
• 2:38
  kind
• 2:38
  of
• 2:38
  developed
• 2:38
  into
• 2:39
  doing
• 2:40
  family
• 2:40
  photography,
• 2:41
  doing
• 2:42
  portraits
• 2:42
  and
• 2:42
  stuff
• 2:43
  like
• 2:43
  that.
• 2:43
  And
• 2:43
  then
• 2:43
  I
• 2:43
  found
• 2:44
  myself
• 2:44
  into
• 2:44
  the
• 2:44
  wedding
• 2:44
  industry
• 2:45
  and
• 2:45
  doing
• 2:46
  photography
• 2:46
  and
• 2:46
  then
• 2:47
  videography
• 2:47
  after
• 2:47
  that.
• 2:48
  So,
• 2:48
  yeah,
• 2:48
  it's
• 2:49
  been
• 2:49
  a.
• 2:49
  It's
• 2:49
  been
• 2:49
  a
• 2:49
  long
• 2:49
  road.
• 2:50
  I've
• 2:50
  seen
• 2:50
  a
• 2:50
  lot
• 2:50
  of
• 2:50
  weddings,
• 2:51
  a
• 2:51
  lot
• 2:51
  of
• 2:51
  cultures,
• 2:51
  a
• 2:52
  lot
• 2:52
  of
• 2:52
  people,
• 2:53
  but
• 2:53
  it's
• 2:53
  fun.
• 2:53
  I
• 2:53
  love
• 2:54
  it.
• 2:54
  It's,
• 2:54
  you
• 2:54
  know,
• 2:54
  it's
• 2:54
  great.
• 2:55
  It
• 2:55
  doesn't
• 2:55
  feel
• 2:55
  like
• 2:55
  work
• 2:56
  to
• 2:56
  me.
• 2:56
  Every.
• 2:56
  Every
• 2:57
  wedding
• 2:57
  is
• 2:57
  amazing,
• 2:57
  and
• 2:58
  all
• 2:58
  the
• 2:58
  people
• 2:58
  I
• 2:58
  meet
• 2:58
  are
• 2:59
  always
• 2:59
  great.
• 2:59
  So
• 3:00
  did
• 3:00
  you
• 3:00
  set
• 3:00
  out
• 3:00
  starting
• 3:01
  it
• 3:01
  as.
• 3:02
  Did
• 3:02
  you
• 3:02
  kind
• 3:02
  of
• 3:03
  start
• 3:03
  doing
• 3:03
  it
• 3:03
  for
• 3:04
  friends
• 3:04
  and
• 3:04
  family
• 3:04
  and
• 3:05
  then
• 3:05
  it
• 3:05
  evolved
• 3:05
  into
• 3:05
  a
• 3:06
  business?
• 3:06
  No,
• 3:06
  I
• 3:07
  started
• 3:07
  doing
• 3:07
  it
• 3:07
  for
• 3:07
  friends
• 3:07
  and
• 3:08
  family.
• 3:08
  And
• 3:08
  then
• 3:08
  I
• 3:09
  quickly
• 3:09
  realized,
• 3:10
  like,
• 3:10
  hey,
• 3:10
  this.
• 3:10
  This
• 3:11
  could
• 3:11
  be
• 3:11
  a
• 3:11
  good
• 3:11
  opportunity.
• 3:12
  So,
• 3:12
  yeah,
• 3:13
  yeah,
• 3:13
  it
• 3:13
  kind
• 3:13
  of
• 3:14
  started
• 3:14
  out
• 3:14
  just
• 3:14
  for
• 3:14
  free.
• 3:15
  And
• 3:15
  one
• 3:15
  of
• 3:15
  the
• 3:15
  things
• 3:15
  I
• 3:16
  love
• 3:16
  to
• 3:16
  chat
• 3:16
  to
• 3:16
  my
• 3:16
  guests
• 3:17
  about
• 3:17
  is
• 3:17
  how
• 3:17
  they
• 3:17
  found
• 3:18
  their
• 3:18
  first
• 3:18
  clients,
• 3:19
  especially
• 3:19
  in
• 3:19
  the
• 3:19
  wedding
• 3:20
  world,
• 3:20
  because
• 3:20
  I
• 3:20
  think
• 3:21
  sometimes
• 3:21
  people
• 3:21
  listening
• 3:22
  when
• 3:22
  they're
• 3:22
  just
• 3:22
  starting
• 3:22
  out,
• 3:23
  like,
• 3:23
  the
• 3:23
  first
• 3:24
  client,
• 3:24
  feels
• 3:24
  like
• 3:25
  the
• 3:25
  hardest
• 3:25
  one
• 3:25
  to
• 3:25
  get.
• 3:26
  It
• 3:26
  feels
• 3:26
  like
• 3:26
  the
• 3:26
  biggest
• 3:27
  hurdle.
• 3:27
  Do
• 3:27
  you
• 3:27
  remember
• 3:28
  your
• 3:28
  first
• 3:28
  wedding
• 3:28
  client?
• 3:29
  Do
• 3:29
  you
• 3:29
  remember
• 3:29
  how
• 3:29
  it
• 3:30
  happened?
• 3:30
  Yes,
• 3:30
  I
• 3:31
  remember
• 3:31
  my
• 3:31
  first
• 3:31
  wedding
• 3:32
  client,
• 3:32
  and
• 3:32
  I
• 3:32
  got
• 3:32
  it
• 3:32
  off
• 3:33
  a
• 3:33
  site
• 3:33
  called
• 3:33
  Thumbt.
• 3:34
  I
• 3:34
  don't
• 3:34
  know
• 3:34
  if
• 3:34
  you've
• 3:35
  heard
• 3:35
  of
• 3:35
  that
• 3:35
  or
• 3:35
  if
• 3:35
  you
• 3:35
  haven't
• 3:35
  in
• 3:36
  the
• 3:36
  uk,
• 3:36
  but,
• 3:37
  yeah.
• 3:37
  God,
• 3:38
  I
• 3:38
  was
• 3:38
  so
• 3:38
  nervous,
• 3:39
  and
• 3:39
  I
• 3:39
  was
• 3:39
  just
• 3:39
  like.
• 3:40
  I
• 3:40
  think
• 3:40
  I
• 3:40
  remember
• 3:40
  telling
• 3:41
  him,
• 3:41
  I
• 3:41
  was
• 3:41
  like,
• 3:41
  thank
• 3:42
  you
• 3:42
  so
• 3:42
  much
• 3:42
  for
• 3:42
  trusting
• 3:43
  me.
• 3:43
  Like,
• 3:43
  I'm
• 3:43
  not
• 3:43
  gonna
• 3:44
  let
• 3:44
  you
• 3:44
  down.
• 3:44
  I
• 3:44
  remember,
• 3:45
  like,
• 3:45
  saying
• 3:45
  that
• 3:45
  to
• 3:46
  them,
• 3:46
  and
• 3:46
  I
• 3:46
  was
• 3:46
  just
• 3:46
  so
• 3:47
  nervous.
• 3:47
  I
• 3:47
  just
• 3:47
  wanted
• 3:47
  to
• 3:47
  make
• 3:47
  sure
• 3:48
  it
• 3:48
  was
• 3:48
  right.
• 3:48
  And
• 3:49
  I.
• 3:49
  I
• 3:49
  think
• 3:49
  I
• 3:50
  did
• 3:50
  pretty
• 3:50
  well.
• 3:50
  I
• 3:50
  looked
• 3:50
  back
• 3:51
  at
• 3:51
  the
• 3:51
  photos
• 3:51
  a
• 3:51
  couple
• 3:52
  years
• 3:52
  back,
• 3:52
  and
• 3:53
  they
• 3:53
  weren't
• 3:53
  that
• 3:53
  great,
• 3:53
  but
• 3:54
  I
• 3:54
  know
• 3:54
  I
• 3:55
  did
• 3:55
  like
• 3:55
  a,
• 3:55
  you
• 3:55
  know,
• 3:55
  a
• 3:56
  good
• 3:56
  job
• 3:56
  for
• 3:56
  them.
• 3:57
  So
• 3:57
  they
• 3:57
  were
• 3:58
  happy,
• 3:58
  everybody
• 3:58
  was
• 3:58
  happy.
• 3:59
  So
• 3:59
  that's,
• 3:59
  that's
• 3:59
  the
• 4:00
  good
• 4:00
  part.
• 4:00
  So
• 4:00
  that's
• 4:01
  always
• 4:01
  a
• 4:01
  good
• 4:01
  part.
• 4:01
  So
• 4:01
  you
• 4:01
  did
• 4:02
  your
• 4:02
  first
• 4:02
  wedding.
• 4:02
  It
• 4:02
  went
• 4:03
  well.
• 4:03
  So
• 4:03
  what
• 4:04
  happened
• 4:04
  next?
• 4:04
  How
• 4:04
  did
• 4:05
  you
• 4:05
  then
• 4:05
  start
• 4:06
  that
• 4:06
  side
• 4:06
  of
• 4:06
  the
• 4:06
  business
• 4:07
  and
• 4:07
  did
• 4:07
  you
• 4:07
  continue
• 4:08
  to
• 4:08
  do
• 4:08
  it
• 4:08
  alongside
• 4:09
  another
• 4:09
  job?
• 4:10
  So,
• 4:11
  yes,
• 4:11
  I
• 4:11
  did
• 4:11
  have
• 4:11
  another
• 4:12
  job
• 4:12
  at
• 4:12
  the
• 4:12
  time,
• 4:12
  but
• 4:13
  I
• 4:13
  did
• 4:13
  start
• 4:13
  kind
• 4:13
  of
• 4:14
  building
• 4:14
  my
• 4:14
  website
• 4:15
  from
• 4:15
  there,
• 4:16
  figuring
• 4:16
  out
• 4:17
  the
• 4:17
  best
• 4:17
  strategies
• 4:18
  for
• 4:18
  advertising
• 4:19
  and
• 4:19
  marketing,
• 4:20
  just
• 4:20
  kind
• 4:20
  of
• 4:21
  improving
• 4:21
  on
• 4:22
  my
• 4:22
  skill
• 4:22
  set
• 4:23
  and
• 4:23
  how
• 4:23
  to
• 4:24
  get
• 4:24
  better.
• 4:25
  So,
• 4:25
  yeah,
• 4:25
  there
• 4:26
  was
• 4:26
  so
• 4:27
  many
• 4:27
  things
• 4:27
  that
• 4:28
  I
• 4:28
  had
• 4:28
  to
• 4:28
  figure
• 4:29
  out
• 4:29
  along
• 4:29
  the
• 4:29
  way
• 4:29
  that
• 4:30
  I
• 4:30
  really
• 4:30
  wish
• 4:30
  I'd
• 4:31
  known.
• 4:31
  But
• 4:32
  yeah,
• 4:32
  I
• 4:32
  just
• 4:32
  kind
• 4:33
  of
• 4:33
  snowball,
• 4:34
  you
• 4:34
  know,
• 4:34
  I
• 4:34
  got
• 4:34
  better
• 4:35
  at
• 4:35
  this,
• 4:35
  I
• 4:35
  got
• 4:35
  better
• 4:36
  at
• 4:36
  that,
• 4:36
  and
• 4:36
  then
• 4:36
  I
• 4:36
  figured
• 4:37
  out,
• 4:37
  okay,
• 4:37
  I
• 4:37
  can
• 4:37
  get
• 4:37
  better
• 4:38
  at
• 4:38
  all
• 4:38
  this
• 4:38
  at
• 4:38
  the
• 4:38
  same
• 4:39
  time.
• 4:39
  Um,
• 4:39
  so
• 4:40
  yeah,
• 4:40
  you
• 4:40
  know,
• 4:40
  it's
• 4:40
  a
• 4:40
  long
• 4:40
  road,
• 4:41
  it's
• 4:41
  not
• 4:41
  easy,
• 4:41
  but.
• 4:42
  But
• 4:42
  you
• 4:42
  can
• 4:42
  figure
• 4:42
  it
• 4:42
  out
• 4:43
  for
• 4:43
  sure.
• 4:43
  Yeah,
• 4:43
  absolutely.
• 4:44
  Now
• 4:44
  we
• 4:44
  love
• 4:44
  to
• 4:44
  keep
• 4:45
  it
• 4:45
  real
• 4:45
  on
• 4:45
  this
• 4:45
  podcast.
• 4:46
  So
• 4:46
  one
• 4:46
  of
• 4:46
  the
• 4:46
  things
• 4:46
  I
• 4:47
  love
• 4:47
  talking
• 4:47
  to
• 4:47
  people
• 4:48
  about
• 4:48
  is
• 4:48
  some
• 4:48
  of
• 4:48
  the
• 4:48
  mistakes
• 4:49
  they
• 4:49
  made
• 4:49
  early
• 4:50
  on.
• 4:50
  Because
• 4:50
  I
• 4:50
  think
• 4:50
  sometimes
• 4:51
  newer
• 4:51
  people
• 4:51
  in
• 4:52
  the
• 4:52
  industry
• 4:52
  look
• 4:52
  at
• 4:52
  more
• 4:52
  established
• 4:53
  people
• 4:53
  in
• 4:54
  the
• 4:54
  industry
• 4:54
  and
• 4:54
  think,
• 4:54
  oh,
• 4:55
  they've
• 4:55
  got
• 4:55
  it
• 4:55
  all
• 4:55
  figured
• 4:55
  out.
• 4:56
  But
• 4:56
  often
• 4:56
  we
• 4:57
  all
• 4:57
  made
• 4:57
  the
• 4:57
  same
• 4:57
  mistakes
• 4:58
  at
• 4:58
  the
• 4:58
  beginning.
• 4:59
  So
• 4:59
  are
• 4:59
  there
• 4:59
  any
• 4:59
  mistakes
• 5:00
  that
• 5:00
  jump
• 5:00
  into
• 5:00
  your
• 5:01
  mind
• 5:01
  when
• 5:01
  you
• 5:01
  look
• 5:02
  back
• 5:02
  on
• 5:02
  the
• 5:02
  early
• 5:02
  days
• 5:03
  of
• 5:03
  your
• 5:03
  wedding
• 5:03
  photography
• 5:04
  or
• 5:04
  having
• 5:04
  your.
• 5:05
  Where
• 5:05
  you
• 5:05
  think,
• 5:06
  I
• 5:06
  don't
• 5:06
  know
• 5:06
  why
• 5:06
  I
• 5:06
  did
• 5:06
  that.
• 5:07
  Oh
• 5:07
  God,
• 5:07
  there's
• 5:07
  so
• 5:08
  many.
• 5:09
  But
• 5:09
  yeah,
• 5:10
  anybody
• 5:10
  that
• 5:11
  like
• 5:11
  looks
• 5:11
  at
• 5:11
  me
• 5:11
  and
• 5:11
  thinks
• 5:12
  that
• 5:12
  I
• 5:12
  haven't
• 5:12
  figured
• 5:12
  out,
• 5:13
  like,
• 5:13
  there's
• 5:13
  so
• 5:13
  many,
• 5:14
  like
• 5:14
  there's
• 5:14
  so
• 5:14
  many
• 5:15
  days,
• 5:15
  you
• 5:15
  know,
• 5:15
  even
• 5:15
  now,
• 5:16
  like,
• 5:16
  where
• 5:16
  I'm
• 5:16
  like,
• 5:16
  wow,
• 5:17
  I
• 5:17
  just
• 5:17
  figured
• 5:17
  that
• 5:17
  out
• 5:17
  for
• 5:18
  the
• 5:18
  first
• 5:18
  time.
• 5:18
  You
• 5:19
  know,
• 5:19
  there's
• 5:19
  just,
• 5:19
  it's
• 5:20
  constant
• 5:20
  learning.
• 5:20
  But
• 5:21
  one
• 5:21
  of
• 5:21
  the
• 5:21
  biggest
• 5:22
  mistakes
• 5:22
  I
• 5:22
  think
• 5:22
  I
• 5:23
  made
• 5:23
  was
• 5:23
  like
• 5:23
  trying
• 5:24
  to
• 5:25
  number
• 5:25
  one,
• 5:25
  offer
• 5:26
  too
• 5:26
  much.
• 5:26
  Like
• 5:27
  for
• 5:27
  a
• 5:27
  while
• 5:27
  I
• 5:28
  was
• 5:28
  doing
• 5:28
  like
• 5:28
  any
• 5:28
  type
• 5:29
  of
• 5:29
  photography,
• 5:29
  like
• 5:30
  you,
• 5:30
  you
• 5:30
  could,
• 5:30
  I
• 5:31
  could
• 5:31
  do
• 5:31
  anything
• 5:31
  for
• 5:31
  you.
• 5:32
  But
• 5:32
  I
• 5:32
  figured
• 5:33
  out,
• 5:33
  you
• 5:33
  know,
• 5:33
  it's
• 5:33
  better
• 5:34
  just
• 5:34
  to
• 5:34
  focus
• 5:34
  on
• 5:35
  like
• 5:35
  certain
• 5:35
  things
• 5:36
  and
• 5:36
  then
• 5:37
  undervaluing
• 5:38
  your
• 5:38
  work
• 5:38
  as
• 5:39
  well.
• 5:39
  So
• 5:39
  I
• 5:40
  would
• 5:40
  offer
• 5:40
  discounts
• 5:41
  before
• 5:42
  or
• 5:42
  I'd
• 5:43
  offer
• 5:43
  too
• 5:43
  many,
• 5:44
  like
• 5:44
  add
• 5:44
  on
• 5:44
  services
• 5:45
  and
• 5:45
  stuff
• 5:45
  like
• 5:45
  that.
• 5:46
  It
• 5:46
  just,
• 5:47
  it
• 5:47
  kind
• 5:47
  of
• 5:47
  just
• 5:47
  started
• 5:47
  to
• 5:48
  like
• 5:48
  devalue
• 5:48
  my
• 5:49
  own
• 5:49
  work
• 5:49
  and
• 5:49
  it,
• 5:49
  you
• 5:49
  know,
• 5:49
  it
• 5:49
  didn't
• 5:50
  really
• 5:50
  make
• 5:50
  sense.
• 5:50
  So,
• 5:51
  yeah,
• 5:51
  I
• 5:51
  think
• 5:51
  it's
• 5:51
  always
• 5:52
  that
• 5:52
  catch
• 5:52
  22
• 5:53
  for
• 5:53
  people
• 5:53
  when
• 5:53
  they
• 5:53
  start
• 5:54
  out
• 5:54
  and
• 5:54
  I
• 5:54
  see
• 5:54
  so
• 5:55
  many
• 5:55
  people
• 5:55
  making
• 5:55
  this
• 5:55
  mistake
• 5:56
  is
• 5:56
  that
• 5:56
  you're
• 5:56
  so
• 5:57
  desperate
• 5:57
  for
• 5:57
  that
• 5:57
  first
• 5:58
  work,
• 5:58
  you
• 5:58
  feel
• 5:59
  like
• 5:59
  the
• 5:59
  answer
• 5:59
  is
• 6:00
  to
• 6:00
  be
• 6:00
  so
• 6:00
  cheap.
• 6:01
  And
• 6:01
  then
• 6:01
  you
• 6:01
  end
• 6:01
  up
• 6:01
  in
• 6:02
  this
• 6:02
  spiral
• 6:02
  of
• 6:02
  like,
• 6:02
  desperation
• 6:03
  and
• 6:04
  devaluing
• 6:04
  yourself
• 6:05
  and
• 6:05
  kind
• 6:05
  of
• 6:06
  realizing.
• 6:06
  And
• 6:06
  it
• 6:06
  doesn't
• 6:07
  take
• 6:07
  long
• 6:07
  to
• 6:07
  realize,
• 6:08
  actually,
• 6:08
  I
• 6:09
  cannot
• 6:09
  sustain
• 6:09
  this.
• 6:10
  So
• 6:10
  I
• 6:10
  guess
• 6:10
  it
• 6:10
  didn't
• 6:10
  take
• 6:10
  you
• 6:11
  long
• 6:11
  to
• 6:11
  realize
• 6:11
  that
• 6:11
  I
• 6:12
  cannot
• 6:12
  sustain
• 6:12
  this.
• 6:13
  Yeah,
• 6:13
  yeah,
• 6:13
  you,
• 6:14
  you
• 6:14
  can't.
• 6:14
  You,
• 6:14
  you
• 6:14
  can't
• 6:15
  devalue
• 6:15
  yourself
• 6:16
  because
• 6:16
  people
• 6:16
  under,
• 6:17
  like,
• 6:17
  they're
• 6:18
  not
• 6:18
  stupid.
• 6:18
  They
• 6:18
  see
• 6:19
  you,
• 6:19
  you
• 6:19
  know,
• 6:19
  devaluing
• 6:20
  your
• 6:20
  own
• 6:20
  price
• 6:21
  and
• 6:21
  it
• 6:21
  just
• 6:21
  devalues
• 6:22
  you.
• 6:22
  So,
• 6:23
  yeah,
• 6:23
  I
• 6:23
  agree.
• 6:24
  Lately.
• 6:24
  Okay,
• 6:25
  so
• 6:25
  you
• 6:25
  are
• 6:25
  still
• 6:26
  taking
• 6:27
  photos
• 6:27
  and
• 6:27
  videos
• 6:28
  to
• 6:28
  this
• 6:28
  day,
• 6:28
  I
• 6:28
  believe,
• 6:29
  and
• 6:29
  you
• 6:30
  now
• 6:30
  have
• 6:30
  a
• 6:30
  very
• 6:30
  successful
• 6:31
  business.
• 6:31
  It
• 6:31
  probably
• 6:31
  feels
• 6:32
  like
• 6:32
  a
• 6:32
  very
• 6:32
  long
• 6:32
  way
• 6:33
  from
• 6:33
  those
• 6:33
  early
• 6:34
  days.
• 6:34
  Are
• 6:34
  your
• 6:35
  methods
• 6:35
  for
• 6:35
  getting
• 6:35
  clients
• 6:36
  the
• 6:36
  same
• 6:36
  as
• 6:37
  they
• 6:37
  were,
• 6:37
  or
• 6:37
  do
• 6:38
  you
• 6:38
  do
• 6:38
  things
• 6:38
  differently
• 6:38
  now?
• 6:39
  Where
• 6:39
  do
• 6:39
  most
• 6:39
  of
• 6:39
  your
• 6:39
  bookings
• 6:40
  come
• 6:40
  from?
• 6:40
  As
• 6:41
  we
• 6:41
  come
• 6:41
  into
• 6:41
  2025,
• 6:42
  it's
• 6:43
  the
• 6:43
  same,
• 6:43
  but
• 6:43
  different.
• 6:43
  Like,
• 6:44
  my
• 6:45
  biggest
• 6:45
  booking
• 6:46
  factor
• 6:46
  is
• 6:47
  the
• 6:47
  Knot
• 6:47
  and
• 6:47
  Wedding
• 6:47
  Wire.
• 6:48
  I
• 6:48
  don't
• 6:48
  know
• 6:48
  if
• 6:48
  that's
• 6:48
  a
• 6:48
  thing
• 6:49
  in
• 6:49
  Europe
• 6:49
  and
• 6:50
  in
• 6:50
  the
• 6:50
  uk,
• 6:50
  but
• 6:51
  that's
• 6:51
  probably
• 6:51
  my
• 6:52
  number
• 6:52
  one
• 6:52
  source.
• 6:52
  But
• 6:53
  as
• 6:53
  I've
• 6:53
  grown,
• 6:53
  the
• 6:54
  bigger
• 6:54
  thing
• 6:54
  that's
• 6:55
  become
• 6:55
  a
• 6:55
  better
• 6:56
  booking
• 6:56
  source
• 6:56
  for
• 6:56
  me
• 6:56
  is
• 6:57
  vendor
• 6:57
  referrals,
• 6:58
  market
• 6:59
  networking
• 6:59
  with
• 7:00
  other
• 7:00
  vendors
• 7:00
  in
• 7:00
  the
• 7:01
  industry
• 7:01
  as
• 7:01
  well.
• 7:02
  So
• 7:02
  kind
• 7:02
  of
• 7:02
  building
• 7:03
  like
• 7:03
  a,
• 7:03
  what
• 7:03
  I
• 7:03
  call.
• 7:03
  It's
• 7:04
  like
• 7:04
  a
• 7:04
  web
• 7:04
  with
• 7:05
  other
• 7:05
  vendors
• 7:05
  that
• 7:05
  will
• 7:05
  recommend
• 7:06
  me
• 7:06
  to
• 7:06
  couples.
• 7:07
  So
• 7:07
  I.
• 7:08
  That's
• 7:08
  been
• 7:09
  a
• 7:09
  big,
• 7:09
  strong
• 7:10
  push
• 7:10
  for
• 7:10
  me
• 7:10
  in
• 7:10
  the
• 7:10
  past
• 7:11
  couple
• 7:11
  of
• 7:11
  years
• 7:11
  is
• 7:12
  doing
• 7:12
  that
• 7:12
  and
• 7:12
  then
• 7:12
  also
• 7:13
  working
• 7:13
  with
• 7:14
  Megan
• 7:14
  at
• 7:15
  OFD
• 7:15
  Consulting
• 7:16
  and
• 7:16
  getting
• 7:16
  those.
• 7:16
  Getting
• 7:17
  my
• 7:17
  SEO
• 7:17
  and
• 7:17
  backlinks
• 7:18
  good
• 7:18
  and
• 7:19
  kind
• 7:19
  of
• 7:19
  building
• 7:19
  up
• 7:20
  my
• 7:20
  PR
• 7:20
  leads.
• 7:21
  So,
• 7:21
  yeah,
• 7:21
  amazing.
• 7:22
  Getting
• 7:22
  yourself
• 7:22
  out
• 7:22
  there,
• 7:23
  getting
• 7:23
  more
• 7:23
  people,
• 7:23
  knowing
• 7:24
  who
• 7:24
  you
• 7:24
  are
• 7:24
  and
• 7:24
  doing
• 7:25
  all
• 7:25
  of
• 7:25
  that
• 7:25
  good
• 7:25
  stuff
• 7:25
  as
• 7:25
  well,
• 7:26
  and
• 7:26
  coming
• 7:26
  on
• 7:26
  this
• 7:26
  podcast
• 7:27
  and
• 7:27
  speaking
• 7:27
  to
• 7:28
  people
• 7:28
  here
• 7:28
  in
• 7:28
  the
• 7:28
  UK
• 7:29
  as
• 7:29
  well.
• 7:29
  So
• 7:30
  I'm
• 7:30
  grateful
• 7:30
  to
• 7:30
  have
• 7:31
  you
• 7:31
  here.
• 7:31
  Now,
• 7:32
  I
• 7:32
  think
• 7:32
  it's
• 7:32
  interesting
• 7:33
  you
• 7:33
  mentioned
• 7:33
  directories,
• 7:34
  and
• 7:34
  we're
• 7:35
  going
• 7:35
  to
• 7:35
  have
• 7:35
  a
• 7:35
  very
• 7:35
  brief
• 7:36
  little
• 7:36
  chat
• 7:36
  about
• 7:36
  this
• 7:37
  because
• 7:37
  I
• 7:37
  think
• 7:37
  it's
• 7:38
  interesting
• 7:38
  that
• 7:38
  you
• 7:38
  mentioned
• 7:39
  that.
• 7:39
  Obviously
• 7:39
  it's
• 7:39
  been
• 7:39
  part
• 7:40
  of
• 7:40
  your
• 7:40
  strategy.
• 7:40
  The
• 7:40
  Knot
• 7:41
  and
• 7:41
  the
• 7:41
  Wedding
• 7:41
  Wire.
• 7:41
  Here
• 7:41
  in
• 7:42
  the
• 7:42
  UK
• 7:42
  we
• 7:42
  have
• 7:42
  similar
• 7:43
  things
• 7:43
  called
• 7:43
  Hitched
• 7:44
  and
• 7:44
  Bride
• 7:44
  Book,
• 7:44
  but
• 7:44
  they're
• 7:44
  all
• 7:45
  essentially
• 7:45
  the
• 7:45
  same
• 7:46
  thing.
• 7:46
  What
• 7:46
  have
• 7:47
  you
• 7:47
  found
• 7:47
  have
• 7:47
  been
• 7:47
  the
• 7:47
  pros
• 7:48
  and
• 7:48
  cons
• 7:48
  of
• 7:49
  using
• 7:49
  directories
• 7:50
  in
• 7:50
  your
• 7:50
  business?
• 7:51
  The
• 7:51
  number
• 7:52
  one
• 7:52
  con
• 7:53
  is
• 7:53
  definitely
• 7:54
  cost.
• 7:54
  It
• 7:54
  is
• 7:54
  expensive.
• 7:55
  But
• 7:56
  the
• 7:56
  pros
• 7:57
  is
• 7:58
  number
• 7:58
  one.
• 7:59
  There
• 7:59
  are
• 7:59
  a
• 7:59
  lot
• 7:59
  of
• 7:59
  clients
• 8:00
  will
• 8:00
  be
• 8:00
  going
• 8:00
  there
• 8:01
  first
• 8:01
  to
• 8:02
  get
• 8:02
  vendors
• 8:03
  because
• 8:03
  everybody
• 8:03
  usually
• 8:04
  will
• 8:04
  Google
• 8:04
  search
• 8:05
  a
• 8:05
  vendor
• 8:05
  that
• 8:05
  they're
• 8:05
  looking
• 8:06
  for
• 8:06
  and
• 8:06
  for
• 8:06
  example,
• 8:07
  the
• 8:07
  Knot
• 8:07
  or
• 8:07
  Hitch
• 8:08
  or
• 8:08
  any
• 8:08
  other
• 8:09
  kind
• 8:09
  of
• 8:09
  directory
• 8:09
  like
• 8:10
  that,
• 8:10
  they're
• 8:11
  usually
• 8:11
  number
• 8:12
  one
• 8:12
  ranked
• 8:12
  in
• 8:13
  search
• 8:13
  results.
• 8:13
  So
• 8:14
  if
• 8:14
  you're
• 8:14
  a
• 8:14
  part
• 8:14
  of
• 8:15
  that,
• 8:15
  that
• 8:15
  automatically
• 8:16
  puts
• 8:16
  you
• 8:16
  at
• 8:16
  the
• 8:16
  top.
• 8:17
  And
• 8:17
  it
• 8:17
  also
• 8:17
  builds
• 8:18
  your
• 8:18
  own
• 8:18
  website's
• 8:19
  SEO
• 8:20
  and
• 8:20
  backlink
• 8:20
  factor
• 8:21
  as
• 8:21
  well.
• 8:21
  So
• 8:22
  there's
• 8:22
  a
• 8:22
  lot
• 8:22
  of
• 8:22
  pros
• 8:23
  of
• 8:23
  being
• 8:23
  a
• 8:23
  part
• 8:23
  of
• 8:23
  it,
• 8:23
  but
• 8:24
  the
• 8:24
  biggest
• 8:24
  con
• 8:24
  obviously
• 8:25
  is
• 8:25
  the
• 8:25
  cost
• 8:25
  and
• 8:25
  it
• 8:26
  is
• 8:26
  very
• 8:26
  expensive.
• 8:27
  So
• 8:27
  yeah,
• 8:28
  it
• 8:28
  definitely
• 8:28
  is.
• 8:28
  But
• 8:29
  you
• 8:29
  do,
• 8:29
  you
• 8:29
  do
• 8:29
  kind
• 8:30
  of
• 8:30
  with
• 8:30
  everything.
• 8:30
  And
• 8:31
  we'll
• 8:31
  talk
• 8:31
  more
• 8:31
  about
• 8:31
  marketing
• 8:32
  strategies
• 8:32
  in
• 8:32
  a
• 8:32
  minute.
• 8:32
  You
• 8:32
  get
• 8:33
  what
• 8:33
  you
• 8:33
  pay
• 8:33
  for,
• 8:33
  right?
• 8:34
  So
• 8:34
  if
• 8:34
  you
• 8:34
  want
• 8:34
  to
• 8:34
  reach
• 8:34
  a
• 8:34
  lot
• 8:34
  of
• 8:35
  people
• 8:35
  quickly,
• 8:35
  it
• 8:35
  can
• 8:35
  be
• 8:36
  worth
• 8:36
  putting
• 8:36
  in
• 8:36
  the
• 8:36
  money.
• 8:37
  But
• 8:37
  equally,
• 8:38
  if
• 8:38
  you
• 8:38
  can
• 8:38
  build
• 8:39
  up
• 8:39
  a
• 8:39
  network
• 8:39
  so
• 8:39
  that
• 8:39
  you
• 8:40
  don't
• 8:40
  have
• 8:40
  to
• 8:40
  rely
• 8:40
  on
• 8:40
  that
• 8:40
  anym
• 8:41
  more,
• 8:41
  that's
• 8:41
  positive
• 8:42
  too.
• 8:42
  And
• 8:43
  I
• 8:43
  said
• 8:43
  in
• 8:43
  the
• 8:43
  introduction
• 8:44
  when
• 8:44
  I
• 8:44
  intro
• 8:44
  to
• 8:44
  you,
• 8:45
  that
• 8:45
  one
• 8:45
  of
• 8:45
  the
• 8:45
  things
• 8:45
  you
• 8:45
  love
• 8:46
  to
• 8:46
  focus
• 8:46
  on
• 8:46
  is
• 8:46
  low
• 8:47
  cost
• 8:47
  strategies.
• 8:48
  And
• 8:48
  I
• 8:48
  know
• 8:48
  that
• 8:48
  will
• 8:49
  have
• 8:49
  piqued
• 8:49
  some
• 8:49
  people's
• 8:50
  interest
• 8:50
  when
• 8:50
  they
• 8:51
  tuned
• 8:51
  into
• 8:51
  this
• 8:51
  episode
• 8:52
  because
• 8:52
  especially
• 8:53
  starting
• 8:53
  out.
• 8:53
  But
• 8:53
  even
• 8:54
  as
• 8:54
  we
• 8:54
  go
• 8:54
  on
• 8:55
  in
• 8:55
  business,
• 8:55
  sometimes
• 8:56
  it
• 8:56
  feels
• 8:56
  like
• 8:56
  we're
• 8:56
  spending
• 8:57
  far
• 8:57
  too
• 8:57
  much
• 8:57
  money
• 8:58
  and
• 8:58
  we're
• 8:58
  not
• 8:58
  earning
• 8:59
  enough
• 8:59
  money
• 8:59
  back
• 8:59
  and
• 9:00
  our
• 9:00
  profit
• 9:00
  is
• 9:00
  not
• 9:01
  as
• 9:01
  good
• 9:01
  as
• 9:01
  it
• 9:01
  could
• 9:01
  be.
• 9:01
  And
• 9:02
  one
• 9:02
  of
• 9:02
  the
• 9:02
  things
• 9:02
  that
• 9:03
  can
• 9:03
  feel
• 9:03
  expensive
• 9:04
  is
• 9:04
  marketing.
• 9:04
  And
• 9:05
  I
• 9:05
  know
• 9:05
  often
• 9:05
  when
• 9:05
  people
• 9:06
  come
• 9:06
  to
• 9:06
  me
• 9:06
  at
• 9:06
  the
• 9:06
  start
• 9:06
  of
• 9:06
  their
• 9:07
  journey
• 9:07
  and
• 9:07
  they
• 9:07
  say,
• 9:07
  I
• 9:07
  just
• 9:08
  don't
• 9:08
  have
• 9:08
  the
• 9:08
  budget
• 9:09
  for
• 9:09
  spending
• 9:09
  lots
• 9:09
  of
• 9:09
  money
• 9:10
  on
• 9:10
  marketing,
• 9:10
  how
• 9:10
  can
• 9:11
  I
• 9:11
  get
• 9:11
  clients?
• 9:11
  And
• 9:12
  I
• 9:12
  know
• 9:12
  this
• 9:12
  is
• 9:12
  something
• 9:12
  you
• 9:13
  love
• 9:13
  to
• 9:13
  talk
• 9:13
  about.
• 9:13
  So
• 9:13
  we're
• 9:14
  going
• 9:14
  to
• 9:14
  get
• 9:14
  into
• 9:14
  that
• 9:14
  now.
• 9:15
  And
• 9:15
  I
• 9:15
  know
• 9:15
  you've
• 9:15
  got
• 9:16
  some
• 9:16
  strategies
• 9:16
  to
• 9:16
  share
• 9:17
  with
• 9:17
  us
• 9:18
  around
• 9:18
  how
• 9:18
  you've
• 9:18
  done
• 9:18
  this
• 9:19
  in
• 9:19
  your
• 9:19
  business
• 9:19
  and
• 9:19
  how
• 9:20
  other
• 9:20
  people
• 9:20
  can
• 9:20
  do
• 9:20
  it
• 9:21
  as
• 9:21
  well.
• 9:21
  So
• 9:21
  I'd
• 9:21
  love
• 9:22
  to
• 9:22
  know.
• 9:22
  Let's
• 9:22
  start
• 9:22
  with
• 9:23
  your
• 9:23
  first
• 9:23
  low
• 9:24
  cost
• 9:24
  marketing
• 9:24
  strategy.
• 9:25
  If
• 9:25
  someone's
• 9:25
  listening
• 9:25
  to
• 9:26
  this
• 9:26
  and
• 9:26
  they've
• 9:26
  basically
• 9:26
  got
• 9:27
  very
• 9:27
  little
• 9:28
  budget
• 9:28
  and
• 9:28
  they
• 9:28
  want
• 9:29
  to
• 9:29
  grow
• 9:29
  a
• 9:29
  wedding
• 9:29
  business,
• 9:30
  where
• 9:30
  should
• 9:30
  they
• 9:30
  start?
• 9:31
  So
• 9:31
  my
• 9:31
  first
• 9:32
  strategy
• 9:32
  would
• 9:32
  be
• 9:33
  to
• 9:33
  build
• 9:33
  a
• 9:33
  web,
• 9:34
  as
• 9:34
  I
• 9:34
  call
• 9:34
  it,
• 9:34
  and
• 9:35
  getting
• 9:35
  recommendations
• 9:36
  and
• 9:36
  referrals
• 9:37
  from
• 9:37
  other
• 9:37
  vendors.
• 9:38
  So
• 9:38
  what
• 9:38
  that
• 9:38
  means
• 9:39
  is
• 9:39
  that
• 9:39
  you're
• 9:39
  going
• 9:39
  to
• 9:40
  have
• 9:40
  to
• 9:40
  meet
• 9:40
  and
• 9:41
  talk
• 9:41
  to
• 9:41
  and
• 9:41
  become
• 9:41
  friends
• 9:42
  with
• 9:42
  lots
• 9:42
  of
• 9:42
  wedding
• 9:43
  vendors
• 9:43
  that
• 9:43
  can
• 9:44
  be
• 9:44
  your
• 9:44
  dj,
• 9:44
  that
• 9:45
  could
• 9:45
  be
• 9:45
  your
• 9:45
  wedding
• 9:45
  planners,
• 9:46
  that
• 9:46
  could
• 9:46
  be
• 9:46
  other
• 9:47
  photographers
• 9:47
  and
• 9:48
  videographers,
• 9:49
  basically
• 9:50
  developing
• 9:50
  a
• 9:50
  referral
• 9:51
  network.
• 9:51
  So
• 9:52
  if
• 9:52
  a
• 9:52
  couple
• 9:52
  books
• 9:53
  a
• 9:53
  dj,
• 9:54
  for
• 9:54
  example,
• 9:55
  and
• 9:55
  they
• 9:55
  ask
• 9:55
  for
• 9:56
  recommendations
• 9:56
  and
• 9:56
  other
• 9:57
  vendors
• 9:57
  and
• 9:57
  you
• 9:58
  pop
• 9:58
  up
• 9:58
  on
• 9:58
  that
• 9:58
  list,
• 9:59
  they're
• 9:59
  probably
• 9:59
  going
• 9:59
  to
• 10:00
  have
• 10:00
  a
• 10:00
  strong
• 10:00
  lead
• 10:00
  to
• 10:01
  book
• 10:01
  you.
• 10:02
  If
• 10:02
  you
• 10:02
  pop
• 10:02
  up
• 10:02
  on
• 10:03
  multiple
• 10:03
  vendors
• 10:03
  list,
• 10:04
  say
• 10:04
  the
• 10:04
  venue
• 10:04
  and
• 10:05
  the
• 10:05
  DJ
• 10:05
  recommend
• 10:06
  you,
• 10:06
  then
• 10:06
  you're
• 10:06
  just
• 10:06
  going
• 10:06
  to
• 10:06
  look
• 10:07
  really
• 10:07
  good.
• 10:07
  So
• 10:08
  it's
• 10:08
  really
• 10:08
  important
• 10:09
  to
• 10:09
  build
• 10:09
  those,
• 10:10
  those
• 10:10
  referrals
• 10:11
  because
• 10:11
  number
• 10:11
  one,
• 10:12
  it's,
• 10:12
  it's
• 10:12
  free.
• 10:13
  You
• 10:13
  know,
• 10:13
  you're
• 10:13
  getting
• 10:14
  free
• 10:14
  press,
• 10:14
  you're
• 10:15
  free,
• 10:16
  getting
• 10:16
  out
• 10:17
  there
• 10:17
  for
• 10:17
  free.
• 10:17
  So
• 10:18
  it's
• 10:18
  really
• 10:19
  important
• 10:19
  to
• 10:19
  kind
• 10:19
  of
• 10:20
  build
• 10:20
  relationships
• 10:20
  and
• 10:21
  it's
• 10:21
  also
• 10:21
  great
• 10:21
  just
• 10:21
  to
• 10:21
  be
• 10:22
  friends
• 10:22
  with
• 10:22
  everybody
• 10:22
  in
• 10:22
  the
• 10:22
  industry
• 10:23
  because
• 10:23
  you're
• 10:23
  going
• 10:23
  to
• 10:23
  be
• 10:23
  working
• 10:24
  with
• 10:24
  them.
• 10:24
  So
• 10:25
  and
• 10:25
  the
• 10:25
  number
• 10:25
  one,
• 10:25
  if
• 10:25
  you're
• 10:26
  a
• 10:26
  photographer
• 10:26
  or
• 10:27
  videographer,
• 10:27
  the
• 10:28
  number
• 10:28
  one
• 10:28
  thing
• 10:28
  is
• 10:28
  probably
• 10:29
  to
• 10:29
  become
• 10:29
  friends
• 10:29
  with
• 10:30
  wedding
• 10:30
  planners.
• 10:31
  The
• 10:31
  planners
• 10:31
  hold
• 10:31
  the
• 10:32
  keys
• 10:32
  to
• 10:32
  those
• 10:32
  luxury
• 10:33
  weddings
• 10:33
  and
• 10:33
  those
• 10:33
  high
• 10:33
  end
• 10:34
  weddings
• 10:34
  that
• 10:34
  you're
• 10:34
  going
• 10:35
  to
• 10:35
  want
• 10:35
  to
• 10:35
  be
• 10:35
  a
• 10:35
  part
• 10:35
  of.
• 10:36
  So
• 10:36
  it's
• 10:36
  important
• 10:37
  to
• 10:37
  become
• 10:37
  friends
• 10:38
  with
• 10:38
  as
• 10:38
  many
• 10:38
  planners
• 10:39
  as
• 10:39
  you
• 10:39
  can.
• 10:39
  And
• 10:40
  you
• 10:40
  can
• 10:40
  do
• 10:40
  that
• 10:40
  through
• 10:40
  certain
• 10:41
  sites
• 10:41
  too.
• 10:41
  Like
• 10:42
  Emerge
• 10:43
  in
• 10:43
  the
• 10:43
  US
• 10:43
  is
• 10:44
  one
• 10:44
  of
• 10:44
  those
• 10:44
  ones.
• 10:45
  WIPA
• 10:45
  is
• 10:45
  also
• 10:46
  one
• 10:46
  in
• 10:46
  the
• 10:46
  US
• 10:46
  that,
• 10:47
  that's
• 10:47
  really
• 10:47
  popular.
• 10:48
  So
• 10:48
  I'm
• 10:48
  sure
• 10:48
  there's
• 10:49
  equivalents
• 10:49
  in
• 10:49
  the
• 10:49
  UK
• 10:50
  and
• 10:50
  the
• 10:50
  rest
• 10:50
  of
• 10:50
  the
• 10:51
  world
• 10:51
  as
• 10:51
  well.
• 10:51
  But
• 10:52
  yeah,
• 10:52
  there's
• 10:52
  definitely
• 10:53
  big
• 10:53
  markets
• 10:54
  out
• 10:54
  there
• 10:54
  to
• 10:54
  become,
• 10:55
  to
• 10:55
  connect
• 10:55
  with
• 10:56
  other
• 10:56
  vendors
• 10:56
  out
• 10:56
  there
• 10:57
  and
• 10:57
  become
• 10:58
  referrals
• 10:59
  and
• 10:59
  refer
• 11:00
  each
• 11:00
  other
• 11:00
  to
• 11:00
  couples.
• 11:00
  So
• 11:01
  yeah,
• 11:01
  I
• 11:01
  totally
• 11:01
  agree
• 11:01
  with
• 11:02
  you.
• 11:02
  I'm
• 11:02
  all
• 11:02
  about
• 11:02
  the
• 11:02
  connection.
• 11:03
  So
• 11:03
  let's
• 11:03
  get
• 11:03
  a
• 11:03
  bit
• 11:04
  practical
• 11:04
  on
• 11:04
  that
• 11:05
  networking
• 11:05
  idea
• 11:05
  then
• 11:06
  because
• 11:06
  again,
• 11:06
  people
• 11:07
  might
• 11:07
  know
• 11:07
  it
• 11:07
  in
• 11:07
  theory,
• 11:08
  but
• 11:08
  then
• 11:08
  actually
• 11:09
  going
• 11:09
  and
• 11:09
  doing
• 11:09
  it
• 11:10
  can
• 11:10
  be
• 11:10
  a
• 11:10
  difficult
• 11:10
  thing.
• 11:11
  So
• 11:11
  you've
• 11:11
  talked
• 11:11
  about
• 11:11
  associations
• 11:12
  and
• 11:12
  groups.
• 11:12
  Some
• 11:13
  of
• 11:13
  them
• 11:13
  have
• 11:13
  a,
• 11:13
  a
• 11:13
  price
• 11:14
  tag
• 11:14
  attached
• 11:14
  to
• 11:14
  them,
• 11:14
  some
• 11:15
  of
• 11:15
  them
• 11:15
  don't.
• 11:15
  Depending
• 11:15
  on
• 11:16
  where
• 11:16
  they
• 11:16
  are,
• 11:17
  what
• 11:17
  other
• 11:17
  things
• 11:17
  can
• 11:18
  people
• 11:18
  be
• 11:18
  doing?
• 11:19
  So
• 11:19
  say
• 11:19
  they
• 11:20
  think,
• 11:20
  yeah,
• 11:20
  I'd
• 11:20
  love
• 11:20
  to
• 11:21
  talk
• 11:21
  to
• 11:21
  more
• 11:21
  planners.
• 11:22
  What
• 11:22
  have
• 11:22
  you
• 11:22
  done
• 11:22
  in
• 11:22
  your
• 11:22
  business?
• 11:23
  Because
• 11:23
  just
• 11:24
  cold
• 11:24
  reaching
• 11:24
  out
• 11:24
  and
• 11:25
  being
• 11:25
  like,
• 11:25
  hey,
• 11:25
  I'm
• 11:25
  Becca,
• 11:26
  I'm
• 11:26
  a
• 11:26
  wedding
• 11:27
  photographer,
• 11:27
  probably
• 11:27
  isn't
• 11:28
  going
• 11:28
  to
• 11:28
  work.
• 11:28
  So
• 11:28
  what
• 11:29
  have
• 11:29
  you
• 11:29
  done?
• 11:29
  What
• 11:29
  should
• 11:29
  they
• 11:30
  be
• 11:30
  doing?
• 11:30
  So
• 11:31
  yeah,
• 11:31
  there's
• 11:31
  a
• 11:31
  number
• 11:31
  of
• 11:31
  ways.
• 11:32
  I
• 11:32
  mean,
• 11:32
  I
• 11:32
  don't
• 11:33
  want
• 11:33
  to
• 11:33
  say
• 11:34
  like
• 11:34
  it's
• 11:34
  recommended
• 11:34
  to
• 11:35
  just
• 11:35
  cold
• 11:35
  reach
• 11:35
  out
• 11:36
  to
• 11:36
  planners,
• 11:36
  but
• 11:37
  I've
• 11:37
  heard
• 11:37
  it
• 11:37
  can
• 11:37
  work.
• 11:38
  You
• 11:38
  know,
• 11:38
  if
• 11:38
  you
• 11:39
  reach
• 11:39
  out
• 11:39
  on
• 11:39
  Instagram
• 11:39
  and
• 11:40
  shoot
• 11:40
  a
• 11:40
  message,
• 11:40
  hey,
• 11:40
  I'm
• 11:41
  a
• 11:41
  photographer,
• 11:41
  would
• 11:41
  you
• 11:41
  like
• 11:42
  to
• 11:42
  work
• 11:42
  with
• 11:42
  me?
• 11:42
  It
• 11:42
  could
• 11:43
  work.
• 11:43
  You
• 11:43
  know,
• 11:43
  there's
• 11:44
  not.
• 11:44
  The
• 11:44
  worst
• 11:44
  they
• 11:44
  can
• 11:44
  say
• 11:45
  is
• 11:45
  no,
• 11:45
  um,
• 11:45
  but
• 11:46
  another
• 11:46
  way
• 11:46
  to
• 11:46
  do
• 11:46
  this
• 11:47
  and
• 11:47
  approach
• 11:47
  it
• 11:48
  is
• 11:48
  if
• 11:48
  you
• 11:48
  reach
• 11:48
  out.
• 11:49
  And
• 11:49
  planners
• 11:49
  have
• 11:49
  told
• 11:49
  me
• 11:50
  this,
• 11:50
  if
• 11:50
  someone
• 11:50
  was
• 11:50
  reaching
• 11:51
  out
• 11:51
  to
• 11:51
  them
• 11:51
  on
• 11:52
  Instagram
• 11:52
  and
• 11:52
  said,
• 11:52
  hey,
• 11:53
  I'll
• 11:53
  offer
• 11:53
  you
• 11:53
  a
• 11:54
  commission
• 11:54
  if
• 11:54
  you
• 11:54
  refer
• 11:55
  me
• 11:55
  to
• 11:55
  couples.
• 11:56
  That's
• 11:56
  also
• 11:56
  a
• 11:56
  free
• 11:57
  way
• 11:57
  to
• 11:57
  do
• 11:57
  it.
• 11:57
  You
• 11:57
  have
• 11:57
  to
• 11:58
  pay
• 11:58
  at
• 11:58
  the
• 11:58
  end,
• 11:58
  but
• 11:59
  that's
• 11:59
  one
• 11:59
  way
• 12:00
  to
• 12:00
  do
• 12:00
  it
• 12:00
  as
• 12:00
  well.
• 12:00
  But
• 12:01
  I'd
• 12:01
  say
• 12:01
  if
• 12:01
  you're,
• 12:02
  if
• 12:02
  you're
• 12:02
  not
• 12:02
  into
• 12:02
  either
• 12:03
  of
• 12:03
  those,
• 12:04
  maybe
• 12:04
  any
• 12:05
  weddings
• 12:05
  or
• 12:05
  any
• 12:06
  opportunities
• 12:06
  that
• 12:06
  you
• 12:07
  have
• 12:07
  where
• 12:07
  you
• 12:08
  can
• 12:08
  talk
• 12:08
  to
• 12:08
  them
• 12:08
  in
• 12:09
  person
• 12:09
  in
• 12:09
  a
• 12:10
  natural
• 12:10
  setting
• 12:11
  is
• 12:11
  good.
• 12:11
  You
• 12:11
  know,
• 12:11
  try
• 12:12
  to
• 12:12
  make
• 12:12
  friends
• 12:12
  with
• 12:12
  them,
• 12:13
  try
• 12:13
  to
• 12:13
  follow
• 12:13
  each
• 12:13
  other
• 12:14
  on
• 12:14
  Instagram,
• 12:15
  tagging
• 12:15
  people
• 12:16
  on
• 12:16
  Instagram
• 12:16
  for
• 12:17
  your
• 12:17
  work.
• 12:17
  So
• 12:17
  if
• 12:17
  you
• 12:17
  do
• 12:18
  a
• 12:18
  wedding,
• 12:18
  make
• 12:18
  sure
• 12:18
  you
• 12:18
  collaborate
• 12:19
  with
• 12:19
  the
• 12:19
  wedding
• 12:20
  planner,
• 12:20
  the
• 12:20
  dj,
• 12:20
  get
• 12:21
  them
• 12:21
  all
• 12:21
  involved
• 12:21
  in
• 12:22
  your
• 12:22
  post.
• 12:22
  That
• 12:23
  way,
• 12:23
  you
• 12:23
  know,
• 12:23
  it
• 12:23
  just
• 12:24
  helps.
• 12:24
  And
• 12:25
  then
• 12:25
  if
• 12:25
  you're
• 12:25
  a
• 12:25
  photographer
• 12:26
  or
• 12:26
  videographer
• 12:27
  too,
• 12:27
  offering
• 12:27
  your
• 12:28
  photos
• 12:28
  and
• 12:28
  videos
• 12:29
  to
• 12:29
  any
• 12:29
  vendors
• 12:30
  at
• 12:30
  the
• 12:30
  wedding
• 12:30
  as
• 12:30
  well
• 12:30
  so
• 12:31
  they
• 12:31
  can
• 12:31
  share,
• 12:31
  that
• 12:31
  just
• 12:31
  makes
• 12:32
  you
• 12:32
  look
• 12:32
  really
• 12:32
  good
• 12:32
  because
• 12:33
  you
• 12:33
  have
• 12:33
  all
• 12:33
  the
• 12:33
  media
• 12:34
  to
• 12:34
  share.
• 12:34
  So
• 12:35
  yeah,
• 12:35
  it's
• 12:35
  just
• 12:36
  trying
• 12:36
  to,
• 12:36
  to
• 12:37
  meet
• 12:37
  people
• 12:37
  in
• 12:37
  a
• 12:37
  natural
• 12:38
  setting
• 12:38
  is
• 12:38
  probably
• 12:38
  going
• 12:38
  to
• 12:39
  be
• 12:39
  your
• 12:39
  best
• 12:39
  bet.
• 12:39
  So,
• 12:40
  yeah,
• 12:40
  absolutely.
• 12:40
  Getting
• 12:41
  yourself
• 12:41
  in
• 12:41
  the
• 12:42
  right
• 12:42
  rooms
• 12:42
  with
• 12:42
  people.
• 12:43
  And
• 12:43
  again,
• 12:43
  I
• 12:44
  know
• 12:44
  there'll
• 12:44
  be
• 12:44
  people
• 12:45
  shouting
• 12:45
  and
• 12:45
  going,
• 12:46
  yeah,
• 12:46
  but
• 12:46
  getting
• 12:46
  in
• 12:46
  the
• 12:47
  right
• 12:47
  rooms
• 12:47
  costs
• 12:47
  money.
• 12:48
  Going
• 12:48
  to
• 12:48
  events
• 12:48
  costs.
• 12:49
  One
• 12:49
  of
• 12:49
  the
• 12:50
  lowest
• 12:50
  cost
• 12:50
  things
• 12:50
  that
• 12:51
  I
• 12:51
  encourage
• 12:51
  people
• 12:51
  to
• 12:51
  do
• 12:52
  sometimes
• 12:52
  if
• 12:52
  they
• 12:52
  have
• 12:53
  literally
• 12:53
  zero
• 12:53
  budget
• 12:54
  and
• 12:54
  they
• 12:54
  want
• 12:54
  to
• 12:54
  meet
• 12:55
  people,
• 12:55
  is
• 12:56
  to
• 12:56
  find
• 12:56
  a
• 12:56
  wedding
• 12:57
  fair
• 12:57
  or
• 12:57
  something
• 12:57
  that's
• 12:58
  going
• 12:58
  on
• 12:58
  in
• 12:58
  their
• 12:58
  area
• 12:59
  where
• 12:59
  people
• 12:59
  are
• 13:00
  exhibiting,
• 13:00
  turning
• 13:01
  up
• 13:01
  to
• 13:01
  it
• 13:01
  and
• 13:01
  going
• 13:02
  like
• 13:02
  at
• 13:02
  the
• 13:02
  end
• 13:02
  of
• 13:02
  the
• 13:02
  day
• 13:03
  when
• 13:03
  there's
• 13:03
  no
• 13:03
  one
• 13:03
  there
• 13:04
  and
• 13:04
  everyone's
• 13:04
  having
• 13:04
  to
• 13:05
  stand
• 13:05
  around
• 13:05
  board
• 13:05
  and
• 13:06
  just
• 13:06
  go
• 13:06
  and
• 13:06
  chat
• 13:06
  to
• 13:06
  people
• 13:07
  there
• 13:07
  and
• 13:07
  then.
• 13:07
  Because
• 13:08
  it
• 13:08
  won't
• 13:08
  cost
• 13:08
  you
• 13:08
  to
• 13:08
  get
• 13:09
  in
• 13:09
  that
• 13:09
  room,
• 13:09
  but
• 13:09
  at
• 13:09
  least
• 13:10
  you're
• 13:10
  in
• 13:10
  a
• 13:10
  room
• 13:10
  with
• 13:10
  the
• 13:11
  right
• 13:11
  kind
• 13:11
  of
• 13:11
  people.
• 13:11
  Obviously
• 13:11
  you
• 13:12
  need
• 13:12
  to
• 13:12
  do
• 13:12
  some
• 13:12
  research
• 13:12
  about
• 13:13
  the
• 13:13
  kind
• 13:13
  of
• 13:13
  event
• 13:13
  who's
• 13:13
  going
• 13:14
  to
• 13:14
  be
• 13:14
  there.
• 13:14
  But
• 13:15
  it
• 13:15
  doesn't.
• 13:15
  Like,
• 13:15
  we
• 13:15
  don't
• 13:16
  need
• 13:16
  to
• 13:16
  put
• 13:16
  these
• 13:16
  excuses
• 13:17
  in
• 13:17
  all
• 13:17
  of
• 13:17
  the
• 13:18
  time.
• 13:18
  I
• 13:18
  think
• 13:18
  it's
• 13:18
  easy
• 13:18
  for
• 13:19
  us
• 13:19
  to
• 13:19
  go,
• 13:19
  yeah,
• 13:19
  but,
• 13:20
  yeah,
• 13:20
  but
• 13:20
  I
• 13:20
  kind.
• 13:21
  You
• 13:21
  can't
• 13:21
  do
• 13:21
  that
• 13:21
  because.
• 13:22
  And
• 13:22
  I
• 13:22
  think
• 13:22
  people
• 13:22
  are
• 13:23
  scared
• 13:23
  of
• 13:23
  rejection
• 13:24
  as
• 13:24
  well
• 13:24
  and
• 13:25
  scared
• 13:25
  that
• 13:25
  people
• 13:26
  won't
• 13:26
  want
• 13:26
  to
• 13:26
  reach
• 13:26
  out
• 13:27
  to
• 13:27
  them.
• 13:27
  Do
• 13:27
  you
• 13:27
  have
• 13:27
  any
• 13:27
  thoughts
• 13:28
  on
• 13:28
  that?
• 13:28
  You
• 13:28
  can't
• 13:28
  be
• 13:29
  afraid
• 13:29
  of
• 13:29
  that.
• 13:29
  Like,
• 13:29
  if
• 13:30
  you're
• 13:30
  going
• 13:30
  to
• 13:30
  own
• 13:30
  a
• 13:30
  business,
• 13:31
  that's
• 13:31
  something,
• 13:31
  you
• 13:31
  just
• 13:32
  gotta
• 13:32
  have
• 13:32
  to
• 13:32
  remove
• 13:32
  that
• 13:33
  from
• 13:33
  your
• 13:33
  brain.
• 13:33
  Like
• 13:33
  you
• 13:33
  just
• 13:34
  can't.
• 13:34
  But
• 13:35
  you
• 13:35
  bring
• 13:35
  up
• 13:35
  a
• 13:35
  really
• 13:35
  good
• 13:36
  point.
• 13:37
  You
• 13:37
  know,
• 13:37
  wedding
• 13:37
  shows
• 13:38
  are
• 13:38
  really
• 13:38
  good.
• 13:38
  I've
• 13:38
  had.
• 13:39
  I've
• 13:39
  had
• 13:39
  planners
• 13:40
  come
• 13:40
  to
• 13:40
  me
• 13:40
  at
• 13:40
  a
• 13:41
  wedding
• 13:41
  show
• 13:41
  before
• 13:41
  where
• 13:41
  I
• 13:42
  was
• 13:42
  exhibiting,
• 13:42
  and
• 13:43
  I
• 13:43
  didn't
• 13:43
  even
• 13:43
  think
• 13:44
  of
• 13:44
  that.
• 13:44
  That's
• 13:44
  a
• 13:44
  really
• 13:44
  good
• 13:45
  way
• 13:45
  to
• 13:45
  reach
• 13:45
  out
• 13:46
  at
• 13:46
  no
• 13:47
  cost.
• 13:47
  So,
• 13:47
  yeah,
• 13:48
  absolutely.
• 13:48
  But
• 13:49
  you
• 13:49
  have
• 13:49
  to
• 13:49
  go
• 13:49
  at
• 13:49
  the
• 13:49
  right
• 13:49
  time.
• 13:50
  You
• 13:50
  can't
• 13:50
  go
• 13:50
  at
• 13:50
  the
• 13:50
  bit
• 13:51
  where
• 13:51
  it's
• 13:51
  really
• 13:51
  busy.
• 13:51
  But
• 13:52
  we
• 13:52
  all
• 13:52
  know
• 13:52
  if
• 13:52
  we've
• 13:52
  done
• 13:53
  wedding
• 13:53
  shows.
• 13:53
  I've
• 13:53
  done
• 13:53
  them
• 13:54
  in
• 13:54
  the
• 13:54
  past.
• 13:54
  I
• 13:54
  don't
• 13:54
  know
• 13:54
  if
• 13:54
  you
• 13:55
  have
• 13:55
  as
• 13:55
  well.
• 13:55
  You
• 13:55
  know,
• 13:56
  there's
• 13:56
  that
• 13:56
  bit
• 13:56
  at
• 13:56
  the
• 13:56
  end
• 13:57
  where
• 13:57
  you
• 13:57
  have
• 13:57
  to
• 13:57
  stay
• 13:58
  because
• 13:58
  the
• 13:58
  show's
• 13:58
  not
• 13:59
  ended,
• 13:59
  but
• 13:59
  there
• 13:59
  is
• 13:59
  no
• 14:00
  one
• 14:00
  there
• 14:00
  and
• 14:00
  you're
• 14:00
  just
• 14:00
  stood
• 14:01
  like
• 14:01
  twiddling
• 14:02
  your
• 14:02
  fingers.
• 14:02
  That
• 14:02
  is
• 14:02
  the
• 14:03
  perfect
• 14:03
  time
• 14:03
  that
• 14:03
  you
• 14:03
  want
• 14:04
  someone
• 14:04
  to
• 14:04
  come
• 14:04
  over
• 14:04
  and
• 14:04
  talk
• 14:05
  to
• 14:05
  you,
• 14:05
  to
• 14:05
  entertain
• 14:06
  you,
• 14:06
  give
• 14:06
  you
• 14:06
  something
• 14:07
  and
• 14:07
  have
• 14:07
  something
• 14:08
  to
• 14:08
  offer
• 14:08
  you.
• 14:08
  Yeah,
• 14:09
  exactly.
• 14:10
  Yeah.
• 14:10
  I've
• 14:11
  been
• 14:11
  in
• 14:11
  a
• 14:11
  few
• 14:11
  shows
• 14:11
  just
• 14:12
  like
• 14:12
  that.
• 14:12
  The
• 14:13
  other
• 14:13
  thing
• 14:13
  I
• 14:13
  think
• 14:13
  is
• 14:13
  interesting
• 14:14
  when
• 14:14
  it
• 14:14
  comes
• 14:15
  to
• 14:15
  relationship
• 14:16
  building
• 14:16
  and
• 14:16
  a
• 14:17
  free
• 14:17
  way
• 14:17
  to
• 14:17
  do
• 14:17
  it
• 14:17
  is
• 14:18
  also
• 14:18
  asking
• 14:19
  your
• 14:19
  current
• 14:20
  connections
• 14:20
  for
• 14:20
  other
• 14:20
  connections.
• 14:21
  So
• 14:21
  I
• 14:22
  said
• 14:22
  at
• 14:22
  the
• 14:22
  beginning
• 14:22
  of
• 14:22
  this
• 14:23
  podcast,
• 14:23
  me
• 14:23
  and
• 14:23
  you
• 14:24
  have
• 14:24
  never
• 14:24
  met
• 14:24
  before.
• 14:25
  I
• 14:25
  don't
• 14:25
  believe.
• 14:26
  I
• 14:26
  don't
• 14:26
  think
• 14:26
  we've
• 14:26
  really
• 14:26
  had
• 14:26
  a
• 14:27
  conversation
• 14:27
  before.
• 14:27
  But
• 14:28
  you
• 14:28
  are
• 14:28
  here
• 14:29
  on
• 14:29
  this
• 14:29
  podcast.
• 14:29
  We're
• 14:29
  having
• 14:29
  this
• 14:30
  conversation
• 14:30
  due
• 14:31
  to
• 14:31
  a
• 14:31
  mutual
• 14:32
  connection
• 14:32
  that
• 14:32
  we
• 14:32
  both
• 14:33
  trust
• 14:33
  and
• 14:33
  know
• 14:34
  and
• 14:34
  comes
• 14:35
  recommended.
• 14:35
  And
• 14:36
  so
• 14:36
  sometimes
• 14:36
  friends
• 14:37
  of
• 14:37
  friends
• 14:37
  can
• 14:37
  be
• 14:37
  a
• 14:37
  great
• 14:38
  place
• 14:38
  to
• 14:38
  start.
• 14:38
  So,
• 14:39
  you
• 14:39
  know,
• 14:39
  if
• 14:39
  you're
• 14:39
  a
• 14:40
  photographer
• 14:40
  looking
• 14:41
  to
• 14:41
  connect
• 14:41
  with
• 14:41
  planners
• 14:41
  and
• 14:42
  you
• 14:42
  have
• 14:42
  other
• 14:42
  people
• 14:43
  in
• 14:43
  your
• 14:43
  network,
• 14:43
  ask
• 14:44
  them.
• 14:44
  Is
• 14:44
  there
• 14:44
  anyone
• 14:44
  you
• 14:45
  can
• 14:45
  introduce
• 14:45
  me
• 14:45
  to?
• 14:45
  Is
• 14:46
  there
• 14:46
  anyone
• 14:46
  you
• 14:46
  think
• 14:46
  I
• 14:46
  should
• 14:47
  get
• 14:47
  to
• 14:47
  know?
• 14:47
  Is
• 14:47
  there
• 14:47
  anyone
• 14:47
  you
• 14:48
  think
• 14:48
  I
• 14:48
  should
• 14:48
  work
• 14:48
  with?
• 14:49
  Because
• 14:49
  that
• 14:49
  introduction
• 14:50
  can
• 14:50
  be
• 14:50
  really
• 14:50
  powerful,
• 14:51
  too.
• 14:51
  Yeah,
• 14:51
  just.
• 14:51
  Just
• 14:52
  having
• 14:52
  that
• 14:52
  network
• 14:53
  and
• 14:53
  meeting
• 14:54
  people
• 14:54
  that
• 14:54
  you
• 14:54
  wouldn't
• 14:54
  normally
• 14:55
  meet
• 14:55
  through
• 14:56
  making
• 14:56
  those
• 14:57
  connections
• 14:57
  is
• 14:57
  going
• 14:58
  to
• 14:58
  be
• 14:58
  huge
• 14:58
  for
• 14:59
  your
• 14:59
  business.
• 15:00
  I
• 15:00
  mean,
• 15:00
  you.
• 15:00
  You
• 15:01
  think
• 15:01
  you're
• 15:01
  going
• 15:01
  to
• 15:01
  make
• 15:01
  a
• 15:01
  friend
• 15:02
  with
• 15:02
  somebody
• 15:02
  and
• 15:03
  they're
• 15:03
  going
• 15:03
  to
• 15:03
  refer
• 15:03
  you,
• 15:03
  but
• 15:04
  you
• 15:04
  don't
• 15:04
  realize
• 15:04
  that
• 15:05
  they
• 15:05
  could
• 15:05
  also
• 15:05
  refer
• 15:06
  you
• 15:06
  to
• 15:06
  other
• 15:06
  vendors.
• 15:07
  And
• 15:07
  it
• 15:07
  just,
• 15:07
  again,
• 15:08
  it
• 15:08
  builds
• 15:09
  a
• 15:09
  web,
• 15:09
  as
• 15:09
  I
• 15:10
  call
• 15:10
  it.
• 15:10
  So,
• 15:10
  yeah,
• 15:11
  it's.
• 15:11
  It's
• 15:11
  incredibly
• 15:11
  important
• 15:12
  to,
• 15:12
  to
• 15:12
  get
• 15:12
  yourself
• 15:13
  out
• 15:13
  there
• 15:13
  and
• 15:13
  not
• 15:13
  be
• 15:13
  afraid
• 15:14
  of
• 15:14
  rejection
• 15:14
  either.
• 15:15
  So.
• 15:15
  And
• 15:15
  definitely.
• 15:16
  And
• 15:16
  it
• 15:16
  is
• 15:16
  so
• 15:16
  powerful.
• 15:17
  I
• 15:17
  mean,
• 15:17
  people
• 15:17
  cold
• 15:18
  reach
• 15:18
  out
• 15:18
  to
• 15:19
  me
• 15:19
  to
• 15:19
  be
• 15:19
  on
• 15:19
  this
• 15:19
  podcast
• 15:20
  all
• 15:20
  of
• 15:20
  the
• 15:20
  time,
• 15:20
  and
• 15:21
  if
• 15:21
  I
• 15:21
  don't
• 15:21
  know
• 15:22
  no
• 15:22
  relationship
• 15:22
  with
• 15:23
  them,
• 15:23
  then
• 15:23
  the
• 15:23
  chances
• 15:23
  are
• 15:24
  I'm
• 15:24
  not
• 15:24
  going
• 15:24
  to
• 15:24
  have
• 15:24
  them
• 15:25
  on.
• 15:25
  But
• 15:25
  when
• 15:25
  they're
• 15:25
  referred
• 15:26
  by
• 15:26
  someone
• 15:26
  That
• 15:27
  I
• 15:27
  super
• 15:27
  trust,
• 15:28
  it
• 15:28
  kind
• 15:28
  of
• 15:28
  breaks
• 15:28
  down
• 15:29
  that
• 15:29
  barrier.
• 15:29
  So
• 15:29
  it's
• 15:29
  the
• 15:29
  same
• 15:30
  thing
• 15:30
  if
• 15:30
  you're
• 15:30
  cold
• 15:30
  reaching
• 15:31
  out
• 15:31
  to
• 15:31
  planners,
• 15:31
  they
• 15:32
  may
• 15:32
  ignore
• 15:32
  you,
• 15:32
  but
• 15:32
  if
• 15:33
  someone
• 15:33
  that
• 15:33
  they
• 15:34
  trust
• 15:34
  is
• 15:34
  recommending
• 15:35
  you,
• 15:35
  that's
• 15:35
  going
• 15:35
  to
• 15:35
  always
• 15:36
  jump
• 15:36
  past
• 15:37
  that
• 15:37
  barrier
• 15:37
  a
• 15:37
  lot
• 15:37
  easier.
• 15:38
  Okay,
• 15:38
  so
• 15:38
  we
• 15:38
  talked
• 15:39
  a
• 15:39
  lot
• 15:39
  about
• 15:39
  connections
• 15:40
  and
• 15:40
  networking
• 15:40
  and
• 15:40
  meeting
• 15:41
  people.
• 15:41
  Let's
• 15:41
  look
• 15:41
  at
• 15:41
  something
• 15:42
  else.
• 15:42
  Now
• 15:42
  you
• 15:42
  said
• 15:42
  your
• 15:42
  background
• 15:43
  is
• 15:43
  also
• 15:44
  in
• 15:44
  SEO.
• 15:45
  So
• 15:46
  talk
• 15:46
  to
• 15:46
  us
• 15:46
  about
• 15:46
  how
• 15:46
  SEO
• 15:47
  can
• 15:47
  be
• 15:47
  a
• 15:47
  low
• 15:48
  cost
• 15:48
  marketing
• 15:48
  strategy.
• 15:49
  Because
• 15:49
  sometimes
• 15:49
  people
• 15:49
  think
• 15:49
  of
• 15:50
  SEO
• 15:50
  as
• 15:50
  being
• 15:50
  really
• 15:51
  expensive.
• 15:51
  They
• 15:51
  see
• 15:51
  these
• 15:52
  SEO
• 15:52
  agencies
• 15:53
  trying
• 15:53
  to
• 15:53
  charge
• 15:53
  them
• 15:53
  thousands,
• 15:54
  thousands
• 15:54
  of
• 15:54
  pounds
• 15:54
  or
• 15:54
  dollars
• 15:55
  a
• 15:55
  month
• 15:55
  to
• 15:55
  do
• 15:55
  SEO.
• 15:56
  So
• 15:56
  how
• 15:56
  can
• 15:57
  we
• 15:57
  make
• 15:57
  this
• 15:57
  a
• 15:57
  low
• 15:57
  cost
• 15:58
  strategy?
• 15:58
  Yeah,
• 15:59
  so
• 15:59
  I
• 15:59
  mean,
• 15:59
  obviously
• 16:00
  you
• 16:00
  need
• 16:00
  to
• 16:00
  research
• 16:01
  this.
• 16:01
  This
• 16:01
  is
• 16:01
  a
• 16:01
  complicated
• 16:02
  subject
• 16:02
  and
• 16:02
  it's
• 16:03
  like
• 16:03
  an
• 16:03
  onion
• 16:03
  and
• 16:03
  you
• 16:03
  got
• 16:04
  to
• 16:04
  peel
• 16:04
  back
• 16:04
  layers
• 16:04
  of
• 16:05
  this.
• 16:05
  So
• 16:05
  researching,
• 16:06
  watching
• 16:07
  YouTube
• 16:07
  videos
• 16:08
  to
• 16:08
  kind
• 16:08
  of
• 16:08
  educate
• 16:09
  yourself
• 16:09
  on
• 16:09
  what
• 16:09
  SEO
• 16:10
  is
• 16:10
  and
• 16:10
  what
• 16:10
  you
• 16:10
  need
• 16:10
  to
• 16:11
  do.
• 16:11
  So
• 16:12
  SEO
• 16:12
  in
• 16:12
  a
• 16:12
  nutshell
• 16:13
  really
• 16:13
  is
• 16:13
  going
• 16:14
  to
• 16:14
  be
• 16:14
  how
• 16:14
  your,
• 16:15
  your
• 16:15
  website
• 16:15
  performs
• 16:16
  on
• 16:16
  a
• 16:16
  Google
• 16:17
  search.
• 16:17
  So
• 16:17
  if
• 16:17
  you
• 16:18
  search
• 16:18
  for
• 16:18
  basketball,
• 16:19
  for
• 16:19
  example,
• 16:20
  there's
• 16:20
  going
• 16:20
  to
• 16:20
  be
• 16:21
  five
• 16:21
  results
• 16:22
  that
• 16:22
  are
• 16:22
  really
• 16:22
  organic
• 16:23
  and
• 16:23
  they're
• 16:23
  high
• 16:23
  ranking
• 16:24
  based
• 16:24
  on
• 16:24
  the
• 16:25
  their
• 16:26
  authority
• 16:26
  and
• 16:27
  backlinks
• 16:27
  and
• 16:28
  so
• 16:28
  on
• 16:28
  and
• 16:28
  so
• 16:28
  forth.
• 16:29
  So
• 16:29
  SEO
• 16:30
  is
• 16:30
  going
• 16:30
  to
• 16:30
  be
• 16:30
  mainly
• 16:31
  going
• 16:31
  to
• 16:31
  be
• 16:31
  what
• 16:32
  your
• 16:32
  website's
• 16:33
  texting
• 16:33
  is
• 16:34
  or
• 16:34
  what
• 16:34
  your,
• 16:34
  your
• 16:35
  description
• 16:36
  is
• 16:36
  on
• 16:36
  your
• 16:36
  website.
• 16:37
  So
• 16:37
  if
• 16:37
  you
• 16:37
  want
• 16:37
  to
• 16:37
  rank
• 16:38
  high
• 16:38
  for
• 16:38
  wedding
• 16:39
  videographer
• 16:39
  London
• 16:40
  or
• 16:40
  wedding
• 16:40
  photographer
• 16:41
  London,
• 16:42
  you
• 16:42
  need
• 16:42
  to
• 16:42
  have
• 16:43
  a
• 16:43
  lot
• 16:43
  of
• 16:43
  that
• 16:44
  phrase
• 16:44
  in
• 16:44
  your
• 16:45
  website
• 16:45
  and
• 16:45
  that's
• 16:45
  going
• 16:46
  to
• 16:46
  get
• 16:46
  you
• 16:46
  boosted
• 16:47
  up
• 16:47
  by
• 16:47
  Google.
• 16:47
  You
• 16:48
  also
• 16:48
  need
• 16:48
  to
• 16:48
  have
• 16:48
  fresh
• 16:49
  content.
• 16:50
  You
• 16:50
  also
• 16:50
  need
• 16:50
  to
• 16:51
  have
• 16:51
  good
• 16:51
  backlinks.
• 16:51
  And
• 16:52
  what
• 16:52
  a
• 16:52
  backlink
• 16:52
  is
• 16:53
  is
• 16:53
  to
• 16:53
  say
• 16:54
  the
• 16:55
  not
• 16:55
  has
• 16:56
  your
• 16:56
  website
• 16:57
  link
• 16:57
  website.
• 16:58
  That's
• 16:58
  going
• 16:58
  to
• 16:58
  be
• 16:59
  a
• 16:59
  high
• 16:59
  ranking
• 17:00
  backlink
• 17:00
  to
• 17:00
  your
• 17:01
  site
• 17:01
  and
• 17:01
  it's
• 17:01
  going
• 17:01
  to
• 17:01
  boost
• 17:02
  your
• 17:02
  authority.
• 17:02
  So
• 17:02
  I
• 17:03
  guess
• 17:03
  in
• 17:03
  a
• 17:03
  nutshell,
• 17:04
  what
• 17:04
  you
• 17:04
  need
• 17:04
  to
• 17:04
  think
• 17:05
  about
• 17:05
  first
• 17:05
  is
• 17:06
  the
• 17:06
  wording
• 17:06
  on
• 17:07
  your
• 17:07
  website.
• 17:07
  What
• 17:07
  do
• 17:07
  you
• 17:08
  have
• 17:08
  there
• 17:08
  and
• 17:08
  how
• 17:09
  is
• 17:09
  it
• 17:09
  going?
• 17:09
  If
• 17:10
  Google
• 17:10
  has
• 17:10
  a
• 17:10
  query
• 17:11
  for
• 17:11
  wedding
• 17:12
  video
• 17:12
  or
• 17:12
  wedding
• 17:13
  photographer
• 17:13
  in
• 17:13
  London,
• 17:14
  does
• 17:14
  your
• 17:14
  website
• 17:14
  have
• 17:15
  that
• 17:15
  phrase
• 17:15
  in
• 17:15
  your
• 17:16
  website?
• 17:16
  Many
• 17:16
  times.
• 17:17
  And
• 17:17
  that's
• 17:17
  going
• 17:17
  to
• 17:17
  be
• 17:18
  the
• 17:18
  number
• 17:18
  one
• 17:18
  thing
• 17:18
  you
• 17:19
  need
• 17:19
  to
• 17:19
  do
• 17:19
  first.
• 17:19
  So
• 17:19
  again,
• 17:20
  there's
• 17:20
  a
• 17:20
  lot,
• 17:20
  a
• 17:20
  lot
• 17:21
  of
• 17:21
  research
• 17:21
  involved,
• 17:22
  but
• 17:22
  it
• 17:22
  is
• 17:23
  easier
• 17:23
  than
• 17:23
  you
• 17:24
  think.
• 17:24
  So
• 17:24
  yeah,
• 17:24
  I
• 17:25
  think
• 17:25
  you're
• 17:25
  absolutely
• 17:26
  right.
• 17:26
  And
• 17:26
  the
• 17:26
  thing
• 17:26
  is,
• 17:26
  I
• 17:27
  often
• 17:27
  say
• 17:27
  to
• 17:27
  people,
• 17:27
  when
• 17:27
  you
• 17:28
  don't
• 17:28
  have
• 17:28
  money,
• 17:29
  if
• 17:29
  you
• 17:29
  can
• 17:29
  have
• 17:29
  time,
• 17:30
  that
• 17:30
  can
• 17:30
  help
• 17:30
  you.
• 17:31
  So
• 17:31
  there
• 17:31
  are
• 17:31
  so
• 17:32
  many
• 17:32
  resources
• 17:32
  out
• 17:32
  there.
• 17:33
  There's
• 17:33
  podcast
• 17:33
  episodes,
• 17:34
  I've
• 17:34
  got
• 17:34
  on
• 17:34
  this
• 17:34
  podcast
• 17:35
  about
• 17:35
  SEO.
• 17:36
  There's
• 17:36
  training
• 17:36
  that
• 17:36
  I've
• 17:36
  done
• 17:37
  with
• 17:37
  people
• 17:37
  on
• 17:37
  SEO.
• 17:37
  There
• 17:37
  is
• 17:38
  YouTube
• 17:38
  videos,
• 17:38
  as
• 17:38
  you
• 17:39
  said.
• 17:39
  There's
• 17:39
  loads
• 17:39
  of
• 17:39
  people
• 17:40
  in
• 17:40
  the
• 17:40
  wedding
• 17:40
  industry
• 17:41
  specifically
• 17:41
  that
• 17:42
  put
• 17:42
  out
• 17:42
  great
• 17:42
  SEO
• 17:43
  content.
• 17:43
  So
• 17:44
  even
• 17:44
  if
• 17:44
  you
• 17:44
  don't
• 17:44
  have
• 17:45
  the
• 17:45
  money
• 17:45
  to
• 17:45
  pay
• 17:45
  someone
• 17:46
  to
• 17:46
  do
• 17:46
  your
• 17:46
  SEO,
• 17:47
  spend
• 17:47
  the
• 17:47
  time
• 17:48
  learning
• 17:48
  how
• 17:48
  to
• 17:48
  do
• 17:49
  it
• 17:49
  and
• 17:49
  just
• 17:49
  making
• 17:49
  those
• 17:50
  small
• 17:50
  changes.
• 17:50
  Sometimes
• 17:51
  it
• 17:51
  can
• 17:51
  be
• 17:51
  basic
• 17:51
  things
• 17:52
  like
• 17:52
  the
• 17:52
  title
• 17:52
  of
• 17:53
  your
• 17:53
  website
• 17:53
  that
• 17:53
  can
• 17:54
  make
• 17:54
  a
• 17:54
  big
• 17:54
  impact
• 17:55
  where
• 17:55
  you
• 17:55
  haven't
• 17:55
  optimized
• 17:56
  it
• 17:56
  or
• 17:56
  naming
• 17:57
  your
• 17:57
  images,
• 17:57
  things
• 17:58
  like
• 17:58
  that.
• 17:58
  So
• 17:58
  yeah,
• 17:58
  SEO,
• 17:59
  it
• 17:59
  is
• 17:59
  a
• 17:59
  minefield.
• 18:00
  We
• 18:00
  could
• 18:00
  talk
• 18:00
  about
• 18:00
  it
• 18:01
  for
• 18:01
  a
• 18:01
  few
• 18:02
  hours
• 18:02
  and
• 18:02
  still
• 18:02
  not
• 18:02
  be
• 18:03
  further
• 18:03
  forward.
• 18:03
  But
• 18:03
  I
• 18:03
  think
• 18:04
  it
• 18:04
  is
• 18:04
  something
• 18:04
  that
• 18:04
  people
• 18:04
  neglect
• 18:05
  and
• 18:05
  actually
• 18:05
  can
• 18:06
  be
• 18:06
  really
• 18:06
  powerful
• 18:06
  because
• 18:07
  ultimately
• 18:07
  don't
• 18:08
  we
• 18:08
  all
• 18:08
  just
• 18:08
  still
• 18:09
  Google
• 18:09
  everything
• 18:09
  that
• 18:10
  we
• 18:10
  want
• 18:10
  most
• 18:10
  of
• 18:10
  the
• 18:10
  time?
• 18:11
  Yes,
• 18:11
  exactly.
• 18:12
  Everything
• 18:12
  starts
• 18:13
  at
• 18:13
  Google.
• 18:14
  So
• 18:14
  you
• 18:14
  know,
• 18:14
  you
• 18:14
  want
• 18:14
  to
• 18:15
  be
• 18:15
  high
• 18:15
  ranking
• 18:15
  on
• 18:15
  Google.
• 18:16
  And
• 18:16
  I
• 18:16
  mean
• 18:16
  my
• 18:16
  God,
• 18:17
  with
• 18:17
  AI
• 18:18
  out
• 18:18
  there
• 18:18
  and
• 18:18
  prevalent
• 18:19
  now,
• 18:19
  there's
• 18:20
  no
• 18:20
  excuse
• 18:20
  for
• 18:20
  you
• 18:20
  to
• 18:21
  not
• 18:21
  to
• 18:21
  do
• 18:21
  it.
• 18:21
  AI
• 18:22
  can
• 18:22
  help
• 18:22
  you
• 18:22
  do,
• 18:22
  you
• 18:22
  know,
• 18:23
  90%
• 18:23
  of
• 18:23
  the
• 18:24
  work
• 18:24
  now.
• 18:24
  So
• 18:24
  yeah,
• 18:25
  please
• 18:25
  do
• 18:25
  not
• 18:25
  spend
• 18:26
  thousands
• 18:26
  of
• 18:26
  pounds
• 18:27
  or
• 18:27
  dollars
• 18:27
  on
• 18:28
  SEO.
• 18:28
  SEO
• 18:29
  strategist.
• 18:29
  Just
• 18:29
  do
• 18:30
  it
• 18:30
  yourself
• 18:30
  and
• 18:30
  learn.
• 18:30
  It's
• 18:31
  not
• 18:31
  that
• 18:31
  hard.
• 18:31
  Amazing.
• 18:32
  Okay,
• 18:32
  so
• 18:33
  we've
• 18:33
  covered.
• 18:33
  Number
• 18:33
  one
• 18:33
  strategy
• 18:34
  was
• 18:34
  networking,
• 18:35
  meeting
• 18:35
  people.
• 18:35
  Number
• 18:35
  two
• 18:36
  strategy
• 18:36
  is
• 18:37
  SEO.
• 18:37
  Now
• 18:37
  I
• 18:37
  think
• 18:37
  you're
• 18:38
  going
• 18:38
  to
• 18:38
  throw
• 18:38
  a
• 18:38
  curveball
• 18:39
  at
• 18:39
  us.
• 18:39
  What
• 18:40
  is
• 18:40
  the
• 18:40
  third
• 18:40
  strategy
• 18:41
  you
• 18:41
  have
• 18:41
  for
• 18:41
  us?
• 18:42
  That's
• 18:42
  low
• 18:42
  cost
• 18:42
  marketing.
• 18:43
  Yeah,
• 18:43
  this
• 18:43
  is
• 18:43
  a
• 18:43
  bit
• 18:43
  of
• 18:43
  a
• 18:43
  wild
• 18:43
  card.
• 18:44
  So
• 18:44
  I
• 18:44
  would
• 18:45
  say
• 18:45
  the
• 18:45
  number,
• 18:46
  number
• 18:46
  three
• 18:46
  low
• 18:47
  cost
• 18:47
  strategy
• 18:47
  would
• 18:47
  be
• 18:48
  Facebook
• 18:48
  Marketplace.
• 18:49
  It
• 18:49
  is
• 18:50
  totally
• 18:50
  free
• 18:51
  and
• 18:51
  there's
• 18:51
  groups
• 18:51
  dedicated
• 18:52
  to
• 18:52
  anything
• 18:53
  you
• 18:53
  can
• 18:53
  think
• 18:53
  of.
• 18:54
  So
• 18:54
  if
• 18:54
  you
• 18:54
  there's
• 18:54
  probably
• 18:55
  10
• 18:55
  groups
• 18:56
  for
• 18:56
  wedding
• 18:56
  photographer
• 18:57
  in
• 18:57
  London
• 18:57
  or
• 18:57
  UK
• 18:58
  or
• 18:58
  something
• 18:58
  like
• 18:58
  that.
• 18:59
  So
• 18:59
  what
• 18:59
  you
• 18:59
  want
• 19:00
  to
• 19:00
  is
• 19:00
  join
• 19:00
  those
• 19:01
  groups
• 19:01
  and
• 19:01
  then
• 19:02
  post
• 19:02
  your
• 19:02
  information
• 19:03
  on
• 19:03
  the
• 19:03
  group
• 19:03
  periodically
• 19:04
  because
• 19:05
  everybody
• 19:05
  in
• 19:05
  that
• 19:05
  group
• 19:05
  is
• 19:06
  going
• 19:06
  to
• 19:06
  see
• 19:06
  that
• 19:06
  post.
• 19:07
  You
• 19:07
  can
• 19:07
  also
• 19:07
  post
• 19:08
  a
• 19:08
  Facebook's
• 19:09
  official
• 19:09
  marketplace
• 19:10
  for
• 19:10
  your
• 19:10
  area
• 19:11
  and
• 19:11
  get
• 19:11
  hits
• 19:11
  that
• 19:12
  way.
• 19:12
  You
• 19:12
  can
• 19:12
  also
• 19:12
  boost
• 19:13
  those
• 19:13
  results
• 19:13
  if
• 19:14
  you
• 19:14
  want.
• 19:14
  So
• 19:15
  it's
• 19:15
  again,
• 19:15
  it's
• 19:16
  free.
• 19:16
  You're
• 19:16
  going
• 19:16
  to
• 19:16
  get
• 19:17
  thousands
• 19:17
  of
• 19:17
  eyeballs
• 19:18
  on
• 19:18
  each
• 19:18
  post
• 19:19
  and
• 19:19
  you
• 19:19
  may
• 19:19
  not
• 19:20
  get,
• 19:20
  you
• 19:20
  know,
• 19:20
  30,
• 19:21
  40
• 19:21
  weddings
• 19:21
  a
• 19:21
  year
• 19:22
  from
• 19:22
  it,
• 19:22
  but
• 19:22
  you
• 19:22
  might
• 19:22
  get
• 19:23
  five
• 19:23
  or
• 19:23
  10
• 19:24
  and
• 19:24
  that's
• 19:24
  totally
• 19:24
  free
• 19:25
  advertising.
• 19:25
  So
• 19:26
  just
• 19:26
  getting
• 19:26
  yourself
• 19:27
  out
• 19:27
  there
• 19:28
  in
• 19:28
  Facebook
• 19:28
  Marketplace
• 19:29
  is
• 19:29
  easy
• 19:29
  and
• 19:30
  it's
• 19:30
  free.
• 19:30
  So
• 19:31
  is
• 19:31
  this
• 19:31
  something
• 19:31
  you've
• 19:31
  implemented
• 19:32
  in
• 19:32
  your
• 19:32
  own
• 19:32
  business?
• 19:33
  Because
• 19:33
  again,
• 19:33
  I
• 19:33
  know
• 19:34
  there'll
• 19:34
  be
• 19:34
  some
• 19:34
  people
• 19:34
  thinking
• 19:35
  this
• 19:35
  is
• 19:35
  a
• 19:35
  wild
• 19:35
  card
• 19:36
  because
• 19:36
  doesn't
• 19:36
  that
• 19:36
  just
• 19:37
  attract
• 19:37
  really
• 19:37
  low
• 19:38
  cost
• 19:38
  weddings.
• 19:38
  Are
• 19:39
  anyone
• 19:39
  who's
• 19:39
  got
• 19:39
  any
• 19:39
  money
• 19:40
  looking
• 19:40
  on
• 19:40
  Facebook
• 19:41
  or
• 19:41
  is
• 19:41
  it,
• 19:42
  do
• 19:42
  people
• 19:42
  have
• 19:42
  budgets?
• 19:43
  Like,
• 19:43
  talk
• 19:43
  to
• 19:43
  me
• 19:44
  about
• 19:44
  what
• 19:44
  you've
• 19:44
  done
• 19:44
  in
• 19:45
  your
• 19:45
  business.
• 19:45
  Have
• 19:45
  you
• 19:45
  used
• 19:45
  this
• 19:46
  yourself?
• 19:46
  Where
• 19:46
  have
• 19:46
  you
• 19:46
  seen
• 19:46
  it
• 19:47
  work?
• 19:47
  Yeah,
• 19:47
  I
• 19:47
  use
• 19:47
  it
• 19:48
  all
• 19:48
  the
• 19:48
  time.
• 19:48
  I
• 19:48
  post
• 19:48
  up
• 19:49
  on
• 19:49
  Facebook
• 19:49
  Marketplace.
• 19:50
  No,
• 19:51
  there's,
• 19:51
  I
• 19:51
  mean,
• 19:52
  of
• 19:52
  course
• 19:52
  there's
• 19:52
  going
• 19:52
  to
• 19:52
  be
• 19:53
  varying
• 19:53
  budgets
• 19:54
  from
• 19:54
  all
• 19:54
  kinds
• 19:54
  of
• 19:54
  clients
• 19:55
  looking
• 19:55
  for
• 19:55
  people,
• 19:55
  but
• 19:56
  there's
• 19:56
  a
• 19:56
  surprising
• 19:57
  amount
• 19:57
  of
• 19:57
  couples
• 19:58
  looking
• 19:58
  for
• 19:58
  vendors
• 19:59
  on
• 19:59
  Facebook
• 19:59
  Marketplace.
• 20:00
  It's
• 20:00
  kind
• 20:00
  of
• 20:01
  insane.
• 20:01
  I
• 20:01
  usually
• 20:02
  get
• 20:02
  about
• 20:02
  5
• 20:03
  to
• 20:03
  10
• 20:03
  a
• 20:03
  year
• 20:04
  just
• 20:05
  booked
• 20:05
  off
• 20:05
  that.
• 20:06
  So
• 20:06
  another
• 20:06
  cool
• 20:07
  thing
• 20:07
  about
• 20:07
  it
• 20:07
  too
• 20:07
  is
• 20:08
  you
• 20:08
  can
• 20:08
  book
• 20:08
  clients
• 20:09
  and
• 20:09
  destination
• 20:10
  spots
• 20:10
  that
• 20:10
  you
• 20:10
  want
• 20:10
  to
• 20:10
  go.
• 20:11
  So
• 20:11
  for
• 20:11
  me,
• 20:11
  like
• 20:11
  I
• 20:12
  like
• 20:12
  to
• 20:12
  go
• 20:12
  to
• 20:12
  San
• 20:12
  Diego
• 20:13
  a
• 20:13
  lot
• 20:13
  in
• 20:13
  the
• 20:14
  US
• 20:14
  And
• 20:15
  I
• 20:15
  can
• 20:15
  book
• 20:15
  clients
• 20:15
  on
• 20:16
  there
• 20:16
  for
• 20:16
  free
• 20:16
  and
• 20:16
  I
• 20:16
  don't
• 20:16
  have
• 20:17
  to
• 20:17
  spend
• 20:17
  marketing
• 20:18
  dollars
• 20:18
  on
• 20:18
  there.
• 20:18
  So
• 20:19
  another
• 20:19
  great
• 20:19
  thing
• 20:19
  too
• 20:20
  is
• 20:20
  the
• 20:20
  algorithm
• 20:21
  on
• 20:21
  Facebook
• 20:21
  will
• 20:22
  start
• 20:22
  showing
• 20:23
  you
• 20:23
  relevant
• 20:23
  posts
• 20:24
  to
• 20:24
  couples
• 20:25
  looking
• 20:25
  for
• 20:25
  wedding
• 20:26
  photographers
• 20:26
  or
• 20:27
  videographers
• 20:27
  too.
• 20:27
  So
• 20:28
  once
• 20:28
  you
• 20:28
  start
• 20:28
  posting,
• 20:29
  Facebook
• 20:29
  will
• 20:29
  pick
• 20:29
  it
• 20:30
  up
• 20:30
  their
• 20:30
  algorithms
• 20:31
  and
• 20:31
  then
• 20:31
  they'll
• 20:31
  start
• 20:31
  showing
• 20:32
  you
• 20:32
  posts
• 20:32
  of
• 20:32
  couples
• 20:33
  searching
• 20:33
  for
• 20:33
  vendors
• 20:34
  as
• 20:34
  well.
• 20:34
  So
• 20:35
  once
• 20:35
  you
• 20:35
  get
• 20:35
  on
• 20:35
  that
• 20:35
  Algorith
• 20:36
  algorithm,
• 20:36
  you're
• 20:36
  just
• 20:36
  going
• 20:37
  to
• 20:37
  start
• 20:37
  hitting
• 20:37
  couples
• 20:38
  every
• 20:38
  single
• 20:39
  day.
• 20:39
  So
• 20:39
  yeah,
• 20:40
  it's
• 20:40
  surprisingly
• 20:41
  good
• 20:41
  and
• 20:41
  I
• 20:41
  recommend
• 20:42
  it
• 20:42
  for
• 20:42
  anybody.
• 20:43
  So
• 20:43
  I
• 20:43
  probably
• 20:43
  shouldn't
• 20:44
  because
• 20:44
  it's
• 20:44
  just
• 20:44
  going
• 20:44
  to
• 20:44
  saturate
• 20:45
  the
• 20:45
  market.
• 20:45
  But
• 20:46
  not
• 20:46
  necessarily
• 20:47
  because
• 20:47
  what
• 20:47
  I
• 20:47
  find
• 20:48
  is
• 20:48
  that
• 20:48
  90%
• 20:49
  of
• 20:49
  people
• 20:49
  don't
• 20:49
  do
• 20:50
  the
• 20:50
  things
• 20:50
  that
• 20:50
  they're
• 20:50
  learning
• 20:51
  about.
• 20:51
  So,
• 20:51
  you
• 20:51
  know,
• 20:51
  if
• 20:51
  you're
• 20:52
  in
• 20:52
  the
• 20:52
  10%,
• 20:52
  you
• 20:53
  who
• 20:53
  are
• 20:53
  doing
• 20:53
  the
• 20:54
  things
• 20:54
  that
• 20:54
  you're
• 20:54
  hearing,
• 20:55
  then
• 20:55
  you're
• 20:55
  always
• 20:55
  going
• 20:55
  to
• 20:56
  do
• 20:56
  better.
• 20:56
  Okay,
• 20:57
  so
• 20:57
  you're
• 20:57
  posting
• 20:57
  on
• 20:57
  Facebook
• 20:58
  now.
• 20:58
  What
• 20:59
  kind
• 20:59
  of
• 20:59
  thing
• 20:59
  would
• 20:59
  you
• 20:59
  be
• 21:00
  posting?
• 21:00
  Because
• 21:00
  I've
• 21:01
  been
• 21:01
  in
• 21:01
  some
• 21:01
  of
• 21:01
  these
• 21:01
  free
• 21:02
  groups
• 21:02
  where
• 21:02
  it
• 21:02
  just
• 21:03
  feels
• 21:03
  like
• 21:03
  people
• 21:03
  are
• 21:03
  spamming
• 21:04
  them
• 21:04
  all
• 21:04
  the
• 21:04
  time
• 21:04
  and
• 21:04
  it's
• 21:05
  not
• 21:05
  particularly
• 21:05
  helpful.
• 21:06
  So
• 21:06
  what
• 21:06
  kind
• 21:06
  of
• 21:06
  things
• 21:07
  would
• 21:07
  you
• 21:07
  be
• 21:07
  posting?
• 21:07
  Posting
• 21:08
  to
• 21:08
  try
• 21:08
  and
• 21:08
  draw
• 21:08
  attention
• 21:09
  to
• 21:09
  your
• 21:09
  business?
• 21:10
  Well,
• 21:10
  admittedly
• 21:11
  I'm
• 21:11
  probably
• 21:11
  one
• 21:11
  of
• 21:11
  those
• 21:12
  people
• 21:12
  that
• 21:12
  probably
• 21:12
  spams
• 21:12
  a
• 21:13
  little
• 21:13
  bit,
• 21:13
  but.
• 21:14
  But
• 21:14
  yeah,
• 21:15
  I
• 21:15
  think
• 21:15
  just
• 21:15
  kind
• 21:15
  of
• 21:15
  just
• 21:16
  putting
• 21:16
  your
• 21:16
  price,
• 21:17
  your
• 21:17
  price
• 21:17
  info
• 21:17
  up
• 21:17
  there,
• 21:18
  your
• 21:18
  information,
• 21:19
  searching
• 21:19
  for
• 21:19
  a
• 21:19
  couple,
• 21:20
  you
• 21:20
  could
• 21:20
  throw
• 21:21
  a
• 21:21
  deal
• 21:21
  on
• 21:21
  there
• 21:21
  if
• 21:21
  you
• 21:22
  want.
• 21:22
  Again,
• 21:22
  this
• 21:22
  is
• 21:22
  going
• 21:22
  to
• 21:22
  devalue
• 21:23
  your
• 21:23
  work
• 21:23
  if
• 21:23
  you
• 21:23
  want
• 21:24
  to
• 21:24
  do
• 21:24
  like
• 21:24
  a
• 21:24
  percentage
• 21:24
  off
• 21:25
  or
• 21:25
  something
• 21:25
  like
• 21:25
  that.
• 21:26
  But
• 21:26
  it
• 21:26
  will
• 21:26
  get
• 21:27
  some
• 21:27
  attention
• 21:28
  for
• 21:28
  sure
• 21:28
  if
• 21:28
  you
• 21:29
  want
• 21:29
  to
• 21:29
  try
• 21:29
  to
• 21:29
  get
• 21:29
  some
• 21:29
  bookings.
• 21:30
  But
• 21:30
  yeah,
• 21:31
  I
• 21:31
  would
• 21:31
  say
• 21:31
  just
• 21:31
  kind
• 21:31
  of
• 21:32
  like
• 21:32
  don't
• 21:32
  do
• 21:32
  it
• 21:32
  every
• 21:33
  day,
• 21:33
  but,
• 21:33
  you
• 21:33
  know,
• 21:34
  maybe
• 21:34
  like
• 21:34
  once
• 21:34
  or
• 21:35
  twice
• 21:35
  a
• 21:35
  month
• 21:35
  or
• 21:36
  something
• 21:36
  like
• 21:36
  that.
• 21:37
  Just
• 21:37
  so
• 21:37
  you
• 21:37
  don't
• 21:38
  get
• 21:38
  like
• 21:38
  annoying
• 21:38
  to
• 21:38
  the
• 21:39
  group.
• 21:39
  Yeah,
• 21:40
  I'd
• 21:40
  say
• 21:40
  just
• 21:40
  general
• 21:41
  info
• 21:41
  seems
• 21:41
  to
• 21:41
  work.
• 21:42
  Or
• 21:42
  posting
• 21:42
  some
• 21:42
  recent
• 21:43
  work,
• 21:43
  like,
• 21:43
  hey,
• 21:44
  check
• 21:44
  out
• 21:44
  my,
• 21:44
  my
• 21:44
  images
• 21:45
  from
• 21:45
  this
• 21:45
  recent
• 21:45
  wedding.
• 21:46
  Something
• 21:46
  that
• 21:47
  you're
• 21:47
  really
• 21:47
  proud
• 21:47
  of
• 21:47
  is
• 21:48
  always
• 21:48
  interesting.
• 21:49
  So,
• 21:49
  yeah,
• 21:50
  I
• 21:50
  would
• 21:50
  just,
• 21:50
  you
• 21:50
  know,
• 21:51
  kind
• 21:51
  of
• 21:51
  just
• 21:51
  play
• 21:51
  it
• 21:51
  by
• 21:52
  ear,
• 21:52
  see
• 21:52
  what
• 21:52
  other
• 21:52
  people
• 21:53
  in
• 21:53
  the
• 21:53
  group
• 21:53
  are
• 21:53
  doing
• 21:53
  and
• 21:54
  just
• 21:54
  try
• 21:54
  to
• 21:54
  do
• 21:55
  something
• 21:55
  maybe
• 21:55
  a
• 21:55
  little
• 21:55
  different.
• 21:56
  I
• 21:56
  love
• 21:56
  that.
• 21:57
  So
• 21:57
  the
• 21:57
  thing
• 21:57
  is
• 21:57
  that
• 21:58
  you
• 21:58
  talked
• 21:58
  about
• 21:58
  the
• 21:58
  destination
• 21:59
  thing.
• 21:59
  I
• 21:59
  think
• 21:59
  that's
• 22:00
  a
• 22:00
  really
• 22:00
  interesting
• 22:00
  concept
• 22:01
  as
• 22:01
  well,
• 22:01
  because
• 22:02
  it's
• 22:02
  true.
• 22:02
  When
• 22:02
  you
• 22:02
  are
• 22:03
  going
• 22:03
  on
• 22:03
  holiday
• 22:03
  somewhere
• 22:04
  or
• 22:04
  you're
• 22:05
  going
• 22:05
  to
• 22:05
  a
• 22:05
  particular
• 22:06
  spot,
• 22:06
  there
• 22:06
  are
• 22:06
  Facebook
• 22:07
  groups
• 22:07
  for
• 22:07
  everything.
• 22:08
  Like
• 22:08
  I
• 22:08
  was
• 22:08
  in
• 22:09
  Vegas
• 22:09
  NBA
• 22:10
  in
• 22:10
  November
• 22:11
  and
• 22:11
  I'm
• 22:11
  a
• 22:12
  Facebook
• 22:12
  group
• 22:12
  that's
• 22:12
  called
• 22:12
  like
• 22:13
  UK
• 22:13
  visits
• 22:14
  to
• 22:14
  Vegas
• 22:14
  or
• 22:14
  something.
• 22:15
  And
• 22:15
  people
• 22:15
  post
• 22:15
  loads
• 22:15
  of
• 22:15
  tips
• 22:16
  in
• 22:16
  there.
• 22:16
  Now
• 22:16
  if
• 22:17
  I
• 22:17
  was
• 22:17
  a
• 22:17
  photographer
• 22:18
  and
• 22:18
  I
• 22:18
  posted
• 22:18
  in
• 22:18
  there,
• 22:19
  I'm
• 22:19
  going
• 22:19
  to
• 22:19
  be
• 22:19
  in
• 22:19
  Vegas
• 22:19
  these
• 22:20
  dates.
• 22:20
  If
• 22:20
  anyone's
• 22:21
  getting
• 22:21
  married
• 22:21
  and
• 22:21
  wants
• 22:21
  a
• 22:22
  deal,
• 22:22
  I'm
• 22:22
  going
• 22:22
  to
• 22:22
  take
• 22:22
  photos.
• 22:23
  Like,
• 22:23
  why
• 22:23
  wouldn't
• 22:24
  that
• 22:24
  get
• 22:24
  hits?
• 22:25
  Like,
• 22:25
  that's
• 22:25
  a
• 22:25
  great
• 22:25
  idea.
• 22:26
  I
• 22:26
  love
• 22:26
  it.
• 22:26
  Yeah,
• 22:27
  exactly.
• 22:27
  Why?
• 22:28
  Who,
• 22:28
  who
• 22:28
  doesn't
• 22:29
  want
• 22:29
  a
• 22:29
  paid
• 22:29
  vacation?
• 22:30
  Yeah,
• 22:31
  exactly.
• 22:32
  So,
• 22:32
  yeah,
• 22:32
  I
• 22:32
  love
• 22:33
  the
• 22:33
  idea
• 22:33
  of
• 22:33
  thinking
• 22:33
  about
• 22:34
  joining
• 22:34
  some
• 22:34
  of
• 22:34
  those
• 22:35
  different
• 22:35
  areas
• 22:36
  if
• 22:36
  there's
• 22:36
  somewhere
• 22:36
  either
• 22:36
  you're
• 22:37
  already
• 22:37
  going
• 22:37
  to
• 22:37
  be
• 22:37
  or
• 22:37
  somewhere
• 22:38
  you
• 22:38
  particularly
• 22:38
  want
• 22:39
  to
• 22:39
  go
• 22:39
  and
• 22:39
  you
• 22:39
  want
• 22:39
  to
• 22:39
  put
• 22:40
  together
• 22:40
  a
• 22:40
  specific
• 22:41
  package
• 22:41
  for
• 22:41
  that
• 22:41
  place
• 22:42
  for
• 22:42
  those
• 22:42
  people
• 22:42
  who
• 22:43
  are
• 22:43
  unique,
• 22:43
  know,
• 22:43
  are
• 22:44
  already
• 22:44
  planning
• 22:44
  to
• 22:44
  go
• 22:44
  there.
• 22:45
  Excellent
• 22:45
  idea.
• 22:45
  It
• 22:46
  is
• 22:46
  a
• 22:46
  wild
• 22:46
  card.
• 22:46
  I
• 22:47
  know
• 22:47
  there'll
• 22:47
  be
• 22:47
  some
• 22:47
  people,
• 22:48
  they'll
• 22:48
  be
• 22:48
  thinking,
• 22:48
  ugh,
• 22:49
  Facebook,
• 22:49
  I
• 22:49
  don't
• 22:49
  want
• 22:49
  anything
• 22:50
  to
• 22:50
  do
• 22:50
  with
• 22:50
  it.
• 22:50
  But
• 22:51
  for
• 22:51
  a
• 22:51
  few
• 22:51
  of
• 22:51
  you,
• 22:52
  this
• 22:52
  may
• 22:52
  be
• 22:52
  something
• 22:53
  that
• 22:53
  could
• 22:53
  change
• 22:54
  the
• 22:54
  trajectory
• 22:54
  of
• 22:54
  your
• 22:55
  2025.
• 22:55
  So
• 22:56
  I
• 22:56
  love
• 22:56
  it.
• 22:56
  Okay,
• 22:56
  let's
• 22:57
  recap
• 22:57
  then.
• 22:57
  So
• 22:57
  we've
• 22:57
  got
• 22:58
  the
• 22:58
  three
• 22:58
  things
• 22:58
  you
• 22:58
  shared
• 22:59
  with
• 22:59
  us.
• 22:59
  One,
• 22:59
  networking,
• 23:00
  getting
• 23:00
  out
• 23:00
  there,
• 23:00
  meeting
• 23:01
  people.
• 23:01
  Two,
• 23:01
  SEO.
• 23:02
  And
• 23:02
  three,
• 23:03
  Facebook.
• 23:04
  The
• 23:04
  wildcard.
• 23:05
  What
• 23:05
  about
• 23:05
  other
• 23:05
  social
• 23:05
  media?
• 23:06
  Are
• 23:06
  you
• 23:06
  using
• 23:06
  Anything
• 23:07
  on
• 23:07
  Instagram?
• 23:07
  TikTok?
• 23:08
  What's
• 23:08
  working
• 23:09
  for
• 23:09
  you
• 23:09
  in
• 23:09
  that
• 23:09
  in
• 23:09
  terms
• 23:10
  of
• 23:10
  getting
• 23:10
  clients?
• 23:10
  Yes,
• 23:11
  Instagram.
• 23:11
  Instagram
• 23:12
  is
• 23:12
  probably
• 23:12
  a
• 23:12
  big
• 23:12
  one
• 23:13
  for
• 23:13
  me
• 23:13
  and
• 23:13
  it's
• 23:13
  a
• 23:13
  big
• 23:13
  one
• 23:14
  for
• 23:14
  a
• 23:14
  lot
• 23:14
  of
• 23:14
  people
• 23:14
  in
• 23:14
  the.
• 23:15
  Just
• 23:15
  getting,
• 23:16
  getting
• 23:16
  your
• 23:16
  photos
• 23:17
  out
• 23:17
  there.
• 23:17
  I
• 23:17
  mean,
• 23:18
  you
• 23:18
  have
• 23:18
  to.
• 23:19
  There's
• 23:19
  no.
• 23:19
  You
• 23:19
  can't
• 23:20
  get
• 23:20
  around
• 23:20
  that.
• 23:20
  So
• 23:21
  once
• 23:22
  couples
• 23:22
  get
• 23:23
  on
• 23:23
  an
• 23:23
  algorithm
• 23:23
  where
• 23:23
  they're
• 23:23
  looking
• 23:24
  at
• 23:24
  wedding
• 23:24
  photography,
• 23:25
  if
• 23:25
  you,
• 23:25
  if
• 23:26
  your
• 23:26
  posts
• 23:26
  are
• 23:26
  popping
• 23:27
  up,
• 23:27
  you're
• 23:27
  going
• 23:27
  to
• 23:27
  get
• 23:27
  clients
• 23:28
  up
• 23:28
  there.
• 23:28
  So
• 23:28
  Instagram.
• 23:28
  Yes,
• 23:29
  absolutely.
• 23:30
  I
• 23:30
  would
• 23:30
  even
• 23:30
  recommend
• 23:31
  boosting
• 23:31
  posts
• 23:31
  on
• 23:32
  Instagram.
• 23:32
  That's
• 23:32
  going
• 23:33
  to
• 23:33
  really
• 23:33
  help
• 23:33
  you.
• 23:33
  So.
• 23:34
  And
• 23:34
  it's
• 23:34
  an
• 23:35
  easy
• 23:35
  way
• 23:35
  to,
• 23:35
  to
• 23:36
  share
• 23:36
  your
• 23:36
  work
• 23:36
  as
• 23:36
  well,
• 23:37
  your
• 23:37
  recent
• 23:37
  work.
• 23:37
  So
• 23:38
  TikTok,
• 23:39
  yes,
• 23:39
  I
• 23:39
  do
• 23:40
  post
• 23:40
  on
• 23:40
  there.
• 23:41
  It's
• 23:41
  a
• 23:41
  little
• 23:41
  bit
• 23:41
  sticky
• 23:42
  situation
• 23:42
  here
• 23:43
  in
• 23:43
  the
• 23:43
  us
• 23:43
  it's
• 23:43
  looking
• 23:44
  like
• 23:44
  it
• 23:44
  might
• 23:44
  get
• 23:44
  banned
• 23:45
  or
• 23:45
  something
• 23:45
  like
• 23:45
  that.
• 23:46
  So.
• 23:46
  But
• 23:46
  yes,
• 23:46
  t
• 23:47
  is
• 23:48
  it's
• 23:48
  taking
• 23:48
  the
• 23:48
  world
• 23:48
  by
• 23:49
  storm.
• 23:49
  You
• 23:49
  should
• 23:49
  be
• 23:50
  on
• 23:50
  there
• 23:50
  until
• 23:50
  they
• 23:50
  kick
• 23:51
  you
• 23:51
  off.
• 23:51
  So
• 23:52
  definitely
• 23:52
  get
• 23:52
  on
• 23:52
  there.
• 23:53
  Other
• 23:53
  social
• 23:54
  media,
• 23:54
  I
• 23:54
  would
• 23:54
  say
• 23:55
  probably
• 23:56
  Twitter,
• 23:57
  I
• 23:57
  don't
• 23:57
  use
• 23:57
  much.
• 23:58
  I
• 23:58
  don't
• 23:59
  know
• 23:59
  if
• 23:59
  there's
• 23:59
  any
• 23:59
  kind
• 23:59
  of
• 23:59
  like
• 24:00
  social
• 24:00
  media
• 24:00
  that
• 24:00
  we
• 24:01
  don't
• 24:01
  have
• 24:01
  that
• 24:01
  you
• 24:01
  have
• 24:02
  that
• 24:02
  I
• 24:02
  haven't
• 24:02
  heard
• 24:03
  of.
• 24:03
  But
• 24:03
  yeah,
• 24:04
  I'd
• 24:04
  say
• 24:04
  the
• 24:04
  big
• 24:04
  players
• 24:05
  here
• 24:05
  are
• 24:05
  going
• 24:05
  to
• 24:05
  be
• 24:05
  Instagram,
• 24:06
  Facebook
• 24:06
  and
• 24:07
  TikTok
• 24:08
  right
• 24:08
  now.
• 24:08
  So
• 24:08
  for
• 24:09
  sure,
• 24:09
  yeah.
• 24:09
  The
• 24:09
  only
• 24:09
  other
• 24:10
  one
• 24:10
  I
• 24:10
  play
• 24:10
  around
• 24:10
  with
• 24:10
  sometime
• 24:11
  is
• 24:11
  LinkedIn
• 24:11
  because
• 24:12
  I
• 24:12
  found
• 24:12
  that
• 24:12
  there's
• 24:12
  a
• 24:13
  bit
• 24:13
  of
• 24:13
  resurgence
• 24:13
  on
• 24:13
  LinkedIn,
• 24:14
  not
• 24:14
  necessarily
• 24:15
  for
• 24:15
  finding
• 24:15
  couples,
• 24:16
  but
• 24:16
  definitely
• 24:17
  for
• 24:17
  connecting
• 24:18
  with
• 24:18
  those
• 24:18
  vendors.
• 24:18
  Going
• 24:19
  back
• 24:19
  to
• 24:19
  number
• 24:20
  one,
• 24:20
  if
• 24:20
  you
• 24:20
  want
• 24:20
  to
• 24:20
  connect
• 24:21
  with
• 24:21
  people
• 24:21
  that
• 24:21
  work
• 24:21
  at
• 24:22
  certain
• 24:22
  venues
• 24:22
  or
• 24:23
  planners
• 24:23
  in
• 24:23
  your
• 24:24
  area,
• 24:24
  actually
• 24:24
  it
• 24:24
  can
• 24:24
  be
• 24:24
  a
• 24:24
  great
• 24:25
  place
• 24:25
  to
• 24:25
  find
• 24:25
  them.
• 24:26
  And
• 24:26
  the
• 24:26
  noise
• 24:26
  is
• 24:27
  less
• 24:27
  over
• 24:27
  there.
• 24:27
  If
• 24:28
  you
• 24:28
  go
• 24:28
  at
• 24:28
  it
• 24:28
  from
• 24:28
  a
• 24:28
  business
• 24:29
  to
• 24:29
  business
• 24:29
  perspective,
• 24:30
  it's
• 24:30
  another
• 24:30
  one
• 24:30
  to
• 24:31
  bear
• 24:31
  in
• 24:31
  mind
• 24:32
  as
• 24:32
  well.
• 24:32
  Now
• 24:32
  I'd
• 24:33
  love
• 24:33
  to
• 24:33
  just
• 24:33
  kind
• 24:33
  of
• 24:34
  find
• 24:34
  out
• 24:34
  a
• 24:34
  bit
• 24:35
  about
• 24:35
  your
• 24:35
  business
• 24:35
  journey
• 24:36
  and
• 24:36
  these
• 24:36
  marketing
• 24:37
  strategies
• 24:37
  intertwined.
• 24:38
  So
• 24:38
  we've
• 24:39
  kind
• 24:39
  of
• 24:39
  gone
• 24:39
  at
• 24:39
  this
• 24:40
  about
• 24:40
  people
• 24:40
  being
• 24:40
  at
• 24:41
  the
• 24:41
  beginning
• 24:41
  of
• 24:41
  their
• 24:41
  business
• 24:42
  journey
• 24:42
  when
• 24:42
  they've
• 24:42
  got
• 24:42
  no
• 24:42
  money
• 24:43
  to
• 24:43
  spend
• 24:43
  on
• 24:43
  market.
• 24:43
  So
• 24:44
  when
• 24:44
  you
• 24:44
  look
• 24:44
  back
• 24:44
  over
• 24:45
  your
• 24:45
  decade
• 24:45
  in
• 24:45
  business,
• 24:46
  were
• 24:46
  these
• 24:46
  strategies
• 24:47
  things
• 24:47
  you
• 24:47
  implemented
• 24:48
  at
• 24:48
  the
• 24:48
  beginning
• 24:48
  and
• 24:49
  now
• 24:49
  you
• 24:49
  have
• 24:49
  a
• 24:49
  very
• 24:50
  different
• 24:50
  idea
• 24:51
  and
• 24:51
  you
• 24:51
  spend
• 24:51
  a
• 24:51
  lot
• 24:51
  more
• 24:52
  money
• 24:52
  on
• 24:52
  marketing
• 24:52
  because
• 24:53
  you
• 24:53
  have
• 24:53
  more
• 24:53
  money
• 24:53
  or
• 24:54
  have
• 24:54
  you
• 24:54
  stayed
• 24:54
  consistent
• 24:55
  with
• 24:55
  your
• 24:55
  strategies
• 24:56
  throughout?
• 24:56
  I've
• 24:57
  stayed
• 24:57
  pretty
• 24:57
  consistent,
• 24:58
  but
• 24:58
  I've
• 24:58
  added
• 24:59
  a
• 24:59
  lot
• 24:59
  of
• 24:59
  strategies.
• 25:00
  So
• 25:00
  the
• 25:00
  number,
• 25:01
  the
• 25:01
  first
• 25:01
  thing
• 25:01
  I
• 25:01
  really
• 25:02
  kind
• 25:02
  of
• 25:02
  started
• 25:02
  doing
• 25:02
  was
• 25:03
  like
• 25:03
  Google
• 25:03
  Ads
• 25:04
  and
• 25:04
  I've
• 25:04
  stayed
• 25:05
  pretty
• 25:05
  consistent
• 25:05
  with
• 25:05
  it.
• 25:06
  But
• 25:06
  I've
• 25:06
  started
• 25:06
  building
• 25:07
  ads
• 25:07
  on
• 25:08
  Instagram,
• 25:08
  Facebook,
• 25:09
  networking,
• 25:10
  the
• 25:10
  knot,
• 25:11
  wedding
• 25:12
  wire,
• 25:12
  you
• 25:12
  know,
• 25:12
  the
• 25:12
  directories
• 25:13
  as
• 25:13
  we
• 25:13
  mentioned.
• 25:13
  So
• 25:14
  yeah,
• 25:14
  I
• 25:14
  think
• 25:14
  it's,
• 25:15
  it's
• 25:15
  stayed
• 25:15
  pretty
• 25:15
  consistent.
• 25:16
  If
• 25:16
  you
• 25:16
  find
• 25:17
  a
• 25:17
  source
• 25:17
  that's
• 25:18
  working
• 25:18
  for
• 25:18
  you,
• 25:19
  say
• 25:19
  for
• 25:19
  example,
• 25:19
  if
• 25:20
  you're
• 25:20
  on
• 25:20
  Google
• 25:20
  and
• 25:20
  your
• 25:21
  Google
• 25:21
  Ads
• 25:21
  are
• 25:21
  really
• 25:21
  working,
• 25:22
  stick
• 25:22
  with
• 25:22
  it,
• 25:23
  you
• 25:23
  know,
• 25:23
  just
• 25:23
  kind
• 25:23
  of
• 25:24
  enhance
• 25:24
  what
• 25:24
  you
• 25:24
  do
• 25:25
  and
• 25:25
  then
• 25:25
  try
• 25:25
  to
• 25:25
  add
• 25:26
  some
• 25:26
  other
• 25:26
  strategies.
• 25:27
  Around
• 25:27
  that.
• 25:27
  So
• 25:27
  you're
• 25:27
  just
• 25:28
  not
• 25:28
  all
• 25:28
  your
• 25:28
  eggs
• 25:28
  are
• 25:28
  in
• 25:29
  one
• 25:29
  basket,
• 25:29
  so
• 25:29
  to
• 25:30
  speak.
• 25:30
  So.
• 25:30
  But
• 25:31
  yeah,
• 25:31
  for
• 25:31
  me,
• 25:31
  it's
• 25:32
  stayed
• 25:32
  pretty
• 25:32
  consistent.
• 25:33
  I
• 25:33
  just
• 25:33
  been
• 25:33
  kind
• 25:33
  of
• 25:33
  adding
• 25:34
  ways
• 25:34
  to
• 25:34
  get
• 25:34
  clients
• 25:35
  because
• 25:35
  if
• 25:36
  one
• 25:36
  thing
• 25:36
  falls
• 25:36
  off,
• 25:36
  you'd
• 25:37
  have
• 25:37
  to
• 25:37
  have
• 25:37
  a
• 25:37
  few
• 25:37
  backups.
• 25:38
  So.
• 25:38
  Yeah.
• 25:38
  And
• 25:39
  I've
• 25:39
  had
• 25:39
  lots
• 25:39
  of
• 25:39
  people
• 25:39
  talking
• 25:40
  about
• 25:40
  Google
• 25:40
  Ads
• 25:40
  really
• 25:41
  working
• 25:41
  for
• 25:41
  them.
• 25:41
  Well,
• 25:42
  at
• 25:42
  the
• 25:42
  moment,
• 25:42
  again,
• 25:42
  it's
• 25:43
  another
• 25:43
  thing
• 25:43
  that's
• 25:43
  definitely
• 25:43
  going
• 25:44
  to
• 25:44
  cost
• 25:44
  you
• 25:44
  money
• 25:44
  and
• 25:44
  you
• 25:45
  definitely
• 25:45
  need
• 25:45
  to
• 25:45
  learn
• 25:45
  how
• 25:46
  to
• 25:46
  do
• 25:46
  it
• 25:46
  or
• 25:46
  invest
• 25:47
  a
• 25:47
  bit
• 25:47
  of
• 25:47
  time
• 25:47
  into
• 25:47
  it.
• 25:48
  But
• 25:48
  yeah,
• 25:48
  definitely
• 25:48
  another
• 25:49
  strateg
• 25:49
  for
• 25:49
  people
• 25:49
  a
• 25:50
  little
• 25:50
  bit
• 25:50
  further
• 25:50
  on
• 25:50
  in
• 25:50
  business
• 25:51
  who
• 25:51
  have
• 25:51
  a
• 25:51
  little
• 25:51
  bit
• 25:51
  more
• 25:52
  money
• 25:52
  to
• 25:52
  think
• 25:52
  about.
• 25:52
  Okay.
• 25:53
  I
• 25:53
  also
• 25:53
  want
• 25:53
  to
• 25:53
  talk
• 25:54
  to
• 25:54
  you
• 25:54
  about
• 25:55
  income
• 25:55
  ceilings.
• 25:56
  So
• 25:56
  changing
• 25:56
  it
• 25:57
  up
• 25:57
  a
• 25:57
  little
• 25:57
  bit
• 25:58
  because
• 25:58
  I
• 25:58
  always
• 25:58
  think
• 25:59
  it's
• 25:59
  important
• 25:59
  when
• 25:59
  we
• 25:59
  talk
• 26:00
  about
• 26:00
  money.
• 26:00
  And
• 26:00
  we
• 26:01
  did
• 26:01
  in
• 26:01
  your
• 26:01
  intro
• 26:01
  in
• 26:02
  your
• 26:02
  bio
• 26:02
  it
• 26:02
  said
• 26:03
  that,
• 26:03
  you
• 26:03
  know,
• 26:03
  you've
• 26:04
  built
• 26:04
  this
• 26:04
  $200,000
• 26:05
  a
• 26:05
  year
• 26:06
  business,
• 26:06
  but
• 26:07
  sometimes
• 26:07
  people
• 26:07
  think,
• 26:07
  well,
• 26:07
  how
• 26:08
  on
• 26:08
  earth
• 26:08
  do
• 26:08
  you
• 26:08
  get
• 26:08
  there?
• 26:09
  Because
• 26:09
  it
• 26:09
  feels
• 26:09
  like
• 26:09
  in
• 26:09
  weddings
• 26:10
  that
• 26:10
  there's
• 26:10
  an
• 26:10
  income
• 26:11
  ceiling.
• 26:11
  Like
• 26:11
  you
• 26:11
  only
• 26:12
  have
• 26:12
  so
• 26:12
  many
• 26:12
  weekends
• 26:13
  of
• 26:13
  the
• 26:13
  year,
• 26:13
  there's
• 26:13
  only
• 26:14
  so
• 26:14
  many
• 26:14
  days
• 26:14
  of
• 26:14
  the
• 26:14
  year.
• 26:15
  And
• 26:15
  then
• 26:15
  once
• 26:15
  you're
• 26:16
  booked,
• 26:16
  booked
• 26:16
  out,
• 26:17
  you
• 26:17
  know,
• 26:17
  it's
• 26:17
  hard
• 26:18
  to
• 26:18
  kind
• 26:18
  of
• 26:18
  get
• 26:18
  into
• 26:19
  those
• 26:19
  figures.
• 26:19
  So
• 26:19
  I
• 26:20
  just
• 26:20
  wondered
• 26:20
  if
• 26:20
  you're
• 26:20
  willing
• 26:20
  to
• 26:21
  share
• 26:21
  how
• 26:21
  you've
• 26:22
  done
• 26:22
  that
• 26:22
  in
• 26:22
  your
• 26:22
  business.
• 26:23
  Is
• 26:23
  it
• 26:23
  because
• 26:23
  you've
• 26:23
  put
• 26:23
  your
• 26:24
  prices
• 26:24
  up
• 26:24
  over
• 26:24
  time,
• 26:25
  work
• 26:25
  a
• 26:25
  lot
• 26:25
  of
• 26:26
  days
• 26:26
  of
• 26:26
  the
• 26:26
  year?
• 26:26
  Do
• 26:27
  you
• 26:27
  have
• 26:27
  a
• 26:27
  team
• 26:27
  that
• 26:27
  goes
• 26:28
  out
• 26:28
  for
• 26:28
  you?
• 26:28
  Where
• 26:28
  have
• 26:29
  you
• 26:29
  kind
• 26:29
  of
• 26:29
  grown
• 26:30
  your
• 26:30
  business?
• 26:30
  All
• 26:30
  the
• 26:30
  above,
• 26:31
  everything
• 26:31
  you
• 26:31
  just
• 26:31
  said.
• 26:32
  So
• 26:32
  yes,
• 26:32
  I've
• 26:32
  raised
• 26:33
  my
• 26:33
  prices
• 26:33
  over
• 26:33
  time.
• 26:34
  That's
• 26:34
  going
• 26:34
  to
• 26:34
  be
• 26:35
  the
• 26:35
  number
• 26:35
  one
• 26:35
  thing
• 26:35
  you
• 26:36
  should
• 26:36
  do.
• 26:36
  So
• 26:36
  once
• 26:36
  you
• 26:37
  start
• 26:37
  getting
• 26:37
  booked
• 26:37
  more
• 26:38
  than
• 26:38
  you
• 26:38
  think
• 26:38
  you
• 26:39
  can
• 26:39
  handle,
• 26:39
  you
• 26:39
  need
• 26:39
  to
• 26:40
  start
• 26:40
  raising
• 26:40
  your
• 26:40
  prices.
• 26:40
  If
• 26:41
  the
• 26:41
  demand
• 26:41
  is
• 26:41
  really
• 26:41
  high,
• 26:42
  your
• 26:42
  price
• 26:42
  needs
• 26:42
  to
• 26:42
  be
• 26:42
  really
• 26:42
  high.
• 26:43
  But
• 26:43
  for
• 26:44
  me,
• 26:44
  I
• 26:44
  like
• 26:44
  to
• 26:45
  work.
• 26:45
  I
• 26:45
  don't
• 26:46
  have
• 26:46
  any
• 26:46
  kids,
• 26:47
  you
• 26:47
  know,
• 26:47
  I
• 26:47
  don't
• 26:48
  have
• 26:48
  any,
• 26:48
  like
• 26:48
  things
• 26:49
  that
• 26:49
  are
• 26:49
  holding
• 26:49
  me
• 26:49
  back.
• 26:49
  I'll
• 26:50
  work,
• 26:50
  you
• 26:50
  know,
• 26:50
  anytime
• 26:51
  I
• 26:51
  can.
• 26:51
  So
• 26:52
  for
• 26:52
  the
• 26:52
  day
• 26:52
  that
• 26:52
  I
• 26:52
  get
• 26:53
  double
• 26:53
  booked
• 26:53
  or
• 26:53
  triple
• 26:54
  booked,
• 26:54
  yes.
• 26:54
  I
• 26:54
  have
• 26:55
  a
• 26:55
  team
• 26:55
  that
• 26:55
  helps
• 26:56
  me
• 26:56
  and
• 26:56
  that
• 26:56
  can
• 26:56
  cover
• 26:57
  for
• 26:57
  me.
• 26:57
  So
• 26:58
  again,
• 26:58
  that's
• 26:59
  really
• 26:59
  going
• 26:59
  to
• 26:59
  be
• 26:59
  important
• 27:00
  for
• 27:00
  you
• 27:00
  to
• 27:00
  build
• 27:00
  a
• 27:01
  network
• 27:01
  of
• 27:02
  vendors
• 27:02
  and
• 27:02
  have
• 27:03
  a
• 27:03
  team
• 27:03
  around
• 27:03
  you.
• 27:03
  So
• 27:04
  yeah,
• 27:04
  I'd
• 27:04
  say
• 27:05
  all
• 27:05
  three
• 27:05
  are
• 27:05
  really
• 27:05
  good
• 27:06
  ways
• 27:06
  to
• 27:06
  build
• 27:06
  your
• 27:07
  ceiling.
• 27:08
  For
• 27:08
  me,
• 27:08
  I
• 27:08
  don't
• 27:08
  have
• 27:08
  a
• 27:09
  ceiling.
• 27:09
  Like,
• 27:09
  I'll
• 27:09
  go
• 27:10
  as
• 27:10
  much
• 27:10
  as
• 27:10
  I
• 27:10
  can,
• 27:11
  you
• 27:11
  know,
• 27:12
  just
• 27:12
  because
• 27:13
  it's
• 27:13
  possible
• 27:13
  for
• 27:14
  me.
• 27:14
  So.
• 27:15
  But
• 27:15
  I
• 27:15
  think
• 27:15
  it's
• 27:15
  important,
• 27:16
  too,
• 27:16
  to
• 27:16
  find
• 27:17
  where
• 27:17
  your
• 27:17
  limit
• 27:18
  is.
• 27:18
  You
• 27:18
  know,
• 27:18
  you
• 27:18
  shouldn't
• 27:18
  overextend
• 27:19
  yourself
• 27:20
  from
• 27:20
  burning
• 27:20
  herself
• 27:20
  out.
• 27:20
  There's
• 27:21
  been
• 27:21
  years
• 27:21
  where
• 27:21
  I'm
• 27:21
  like,
• 27:22
  I
• 27:22
  really
• 27:22
  need
• 27:22
  to
• 27:22
  scale
• 27:22
  back
• 27:23
  a
• 27:23
  little
• 27:23
  bit.
• 27:23
  You
• 27:23
  know,
• 27:24
  there's
• 27:24
  just
• 27:24
  too
• 27:24
  many,
• 27:25
  you
• 27:25
  know,
• 27:26
  one
• 27:26
  October,
• 27:26
  which
• 27:27
  is
• 27:27
  like,
• 27:27
  the
• 27:27
  busiest
• 27:27
  month
• 27:28
  in
• 27:28
  Arizona
• 27:28
  in
• 27:29
  the
• 27:29
  U.S.
• 27:29
  i
• 27:29
  think
• 27:29
  I
• 27:29
  had
• 27:30
  30
• 27:30
  weddings
• 27:30
  in
• 27:30
  the
• 27:31
  month,
• 27:31
  and
• 27:31
  that's
• 27:31
  just
• 27:31
  too
• 27:32
  much.
• 27:32
  So
• 27:32
  at
• 27:33
  that
• 27:33
  point,
• 27:33
  I
• 27:33
  was
• 27:33
  like,
• 27:33
  I
• 27:33
  just
• 27:33
  need
• 27:34
  to
• 27:34
  raise
• 27:34
  my
• 27:34
  prices
• 27:35
  and
• 27:35
  kind
• 27:35
  of
• 27:35
  filter
• 27:35
  out
• 27:36
  some
• 27:36
  of
• 27:36
  the
• 27:36
  ones
• 27:36
  that
• 27:36
  I
• 27:36
  probably
• 27:37
  shouldn't
• 27:37
  be
• 27:37
  doing.
• 27:37
  So
• 27:38
  I
• 27:38
  agree
• 27:38
  with
• 27:38
  you.
• 27:38
  That
• 27:38
  is
• 27:39
  too
• 27:39
  much.
• 27:39
  There
• 27:39
  are
• 27:39
  some
• 27:39
  photographers
• 27:40
  that
• 27:40
  only
• 27:40
  do
• 27:40
  30
• 27:41
  weddings
• 27:41
  in
• 27:41
  a
• 27:41
  year,
• 27:41
  let
• 27:42
  alone
• 27:42
  in
• 27:42
  a
• 27:42
  month.
• 27:42
  So
• 27:42
  that
• 27:43
  is
• 27:43
  crazy.
• 27:43
  But
• 27:43
  assuming
• 27:44
  then
• 27:44
  that
• 27:44
  you
• 27:45
  have
• 27:45
  this
• 27:45
  team
• 27:45
  that
• 27:45
  go
• 27:45
  out
• 27:46
  under
• 27:46
  your
• 27:46
  brand,
• 27:46
  but
• 27:47
  it's
• 27:47
  not
• 27:47
  you
• 27:47
  there
• 27:47
  at
• 27:47
  the
• 27:47
  wedding,
• 27:48
  so
• 27:48
  your
• 27:49
  couples
• 27:49
  know
• 27:49
  that
• 27:49
  from
• 27:50
  early
• 27:50
  on
• 27:50
  that
• 27:50
  it
• 27:51
  may
• 27:51
  not
• 27:51
  be
• 27:51
  you,
• 27:51
  it
• 27:51
  may
• 27:51
  be
• 27:52
  someone
• 27:52
  else.
• 27:52
  Is
• 27:52
  that
• 27:52
  how
• 27:52
  you've
• 27:53
  kind
• 27:53
  of
• 27:53
  become
• 27:53
  the
• 27:53
  CEO
• 27:54
  of
• 27:54
  your
• 27:54
  business?
• 27:54
  Yes,
• 27:55
  absolutely.
• 27:55
  Yeah.
• 27:55
  I
• 27:55
  tell
• 27:55
  every
• 27:56
  couple,
• 27:56
  like,
• 27:56
  hey,
• 27:57
  I'm
• 27:57
  booked,
• 27:57
  but
• 27:57
  I
• 27:58
  have
• 27:58
  a
• 27:58
  team
• 27:58
  that
• 27:58
  helps
• 27:59
  me.
• 27:59
  Would
• 27:59
  that
• 28:00
  be
• 28:00
  okay?
• 28:01
  And
• 28:01
  then
• 28:01
  I
• 28:01
  also
• 28:02
  let
• 28:02
  them
• 28:02
  know,
• 28:02
  like,
• 28:02
  hey,
• 28:02
  I'm
• 28:03
  still
• 28:03
  going
• 28:03
  to
• 28:03
  be
• 28:03
  editing
• 28:03
  everything.
• 28:04
  So
• 28:04
  the
• 28:04
  really
• 28:04
  only
• 28:05
  difference
• 28:05
  is
• 28:05
  just
• 28:05
  someone
• 28:06
  else
• 28:06
  behind
• 28:06
  the
• 28:06
  camera.
• 28:07
  But
• 28:07
  they
• 28:07
  still
• 28:07
  train
• 28:08
  with
• 28:08
  me.
• 28:08
  They
• 28:08
  use
• 28:08
  the
• 28:08
  same
• 28:09
  camera
• 28:09
  that
• 28:09
  I
• 28:09
  do.
• 28:10
  They
• 28:10
  use
• 28:10
  the
• 28:10
  same
• 28:10
  technique.
• 28:11
  So
• 28:11
  really
• 28:11
  it's
• 28:11
  just
• 28:12
  kind
• 28:12
  of
• 28:12
  a
• 28:12
  different
• 28:12
  person
• 28:12
  behind
• 28:13
  the
• 28:13
  camera.
• 28:13
  But,
• 28:13
  yeah,
• 28:14
  every
• 28:14
  couple
• 28:14
  is
• 28:14
  aware
• 28:14
  of
• 28:14
  that.
• 28:15
  So
• 28:15
  amazing.
• 28:15
  And
• 28:15
  I
• 28:16
  think
• 28:16
  some
• 28:16
  people
• 28:16
  would
• 28:16
  just
• 28:17
  find
• 28:17
  that
• 28:17
  a
• 28:17
  little
• 28:17
  bit
• 28:17
  scary
• 28:18
  is
• 28:18
  a
• 28:18
  little
• 28:19
  bit
• 28:19
  of
• 28:19
  letting
• 28:19
  go,
• 28:20
  because
• 28:20
  especially
• 28:20
  when
• 28:21
  you
• 28:21
  are
• 28:21
  the
• 28:21
  creator,
• 28:21
  when
• 28:21
  you're
• 28:22
  the
• 28:22
  photographer
• 28:22
  and
• 28:22
  videographer.
• 28:23
  And
• 28:23
  I
• 28:23
  was
• 28:23
  a
• 28:23
  videographer
• 28:24
  myself,
• 28:25
  so
• 28:25
  I
• 28:25
  understand
• 28:25
  that
• 28:26
  you
• 28:26
  have
• 28:26
  that
• 28:27
  kind
• 28:27
  of,
• 28:27
  like,
• 28:27
  I
• 28:27
  need
• 28:27
  to
• 28:27
  get
• 28:28
  the
• 28:28
  right
• 28:28
  shots,
• 28:28
  and
• 28:28
  I
• 28:29
  need
• 28:29
  to
• 28:29
  make
• 28:29
  sure
• 28:29
  it's
• 28:29
  perfect.
• 28:30
  Do
• 28:30
  you
• 28:30
  remember
• 28:30
  the
• 28:31
  first
• 28:31
  time
• 28:31
  you
• 28:31
  sent
• 28:31
  out
• 28:31
  a
• 28:32
  team
• 28:32
  member?
• 28:32
  How
• 28:33
  did
• 28:33
  you
• 28:33
  find
• 28:33
  that
• 28:33
  feeling
• 28:34
  of
• 28:34
  letting
• 28:34
  go
• 28:34
  and
• 28:35
  just
• 28:35
  letting
• 28:35
  them
• 28:35
  do
• 28:35
  the
• 28:35
  work?
• 28:36
  Oh,
• 28:36
  God,
• 28:36
  it's
• 28:37
  scary.
• 28:37
  It's
• 28:37
  still
• 28:38
  scary
• 28:38
  because,
• 28:38
  you
• 28:39
  know,
• 28:39
  like,
• 28:39
  there's
• 28:39
  no
• 28:40
  control.
• 28:40
  You're
• 28:40
  just
• 28:41
  hoping
• 28:41
  that,
• 28:41
  you
• 28:41
  know,
• 28:41
  they'll
• 28:42
  take
• 28:42
  care
• 28:42
  of
• 28:42
  it.
• 28:42
  So.
• 28:43
  But,
• 28:43
  yeah,
• 28:43
  I
• 28:43
  do
• 28:44
  remember
• 28:44
  the
• 28:44
  first
• 28:44
  one,
• 28:45
  and
• 28:45
  she
• 28:45
  did
• 28:45
  really,
• 28:46
  really
• 28:46
  well.
• 28:46
  But
• 28:47
  I
• 28:47
  really
• 28:47
  trust
• 28:48
  her.
• 28:48
  Like,
• 28:48
  it's
• 28:49
  my
• 28:49
  friend
• 28:49
  Emily
• 28:50
  that.
• 28:50
  That
• 28:50
  helps
• 28:50
  me
• 28:50
  with
• 28:51
  a
• 28:51
  lot
• 28:51
  of
• 28:51
  weddings.
• 28:51
  So
• 28:52
  she
• 28:52
  would
• 28:52
  be
• 28:52
  my
• 28:52
  second
• 28:53
  for
• 28:53
  many,
• 28:53
  many
• 28:54
  weddings.
• 28:54
  And
• 28:54
  then
• 28:54
  I.
• 28:55
  There
• 28:55
  was
• 28:55
  one
• 28:55
  I
• 28:55
  was
• 28:55
  like,
• 28:55
  hey,
• 28:56
  do
• 28:56
  you
• 28:56
  think
• 28:56
  you
• 28:56
  can
• 28:56
  do
• 28:56
  one
• 28:56
  solo?
• 28:57
  And
• 28:57
  she's
• 28:57
  like,
• 28:57
  yeah,
• 28:57
  I'm
• 28:58
  ready
• 28:58
  for
• 28:58
  it.
• 28:58
  And
• 28:58
  she
• 28:58
  nailed
• 28:59
  it.
• 28:59
  So,
• 28:59
  yeah,
• 29:00
  you
• 29:00
  know,
• 29:00
  there's.
• 29:00
  There's
• 29:00
  definitely
• 29:01
  a
• 29:01
  trust
• 29:01
  factor.
• 29:01
  You
• 29:02
  have
• 29:02
  to
• 29:02
  know
• 29:02
  the
• 29:02
  people
• 29:02
  that
• 29:03
  you're
• 29:03
  sending
• 29:03
  out
• 29:03
  there
• 29:03
  and
• 29:04
  make
• 29:04
  sure
• 29:04
  that
• 29:04
  you
• 29:04
  trust
• 29:04
  them.
• 29:05
  You
• 29:05
  can't
• 29:05
  just
• 29:05
  send
• 29:05
  some
• 29:06
  random
• 29:06
  person
• 29:06
  out
• 29:06
  there.
• 29:07
  So,
• 29:07
  yeah,
• 29:07
  it's
• 29:08
  going
• 29:08
  to
• 29:08
  be
• 29:08
  scary,
• 29:08
  but
• 29:08
  if
• 29:09
  you
• 29:09
  trust
• 29:09
  them,
• 29:09
  it
• 29:09
  should
• 29:09
  be
• 29:09
  all
• 29:09
  right.
• 29:10
  Yeah.
• 29:10
  And
• 29:10
  that
• 29:10
  is
• 29:10
  the
• 29:10
  only
• 29:11
  way
• 29:11
  you
• 29:11
  will
• 29:11
  ever
• 29:11
  grow
• 29:12
  past
• 29:12
  a
• 29:12
  certain
• 29:13
  point,
• 29:13
  because
• 29:13
  there
• 29:13
  is
• 29:13
  no
• 29:13
  way
• 29:14
  the
• 29:14
  one
• 29:14
  human
• 29:15
  can
• 29:15
  service
• 29:16
  so
• 29:16
  many
• 29:16
  weddings
• 29:16
  in
• 29:17
  that
• 29:17
  at
• 29:17
  some
• 29:17
  point,
• 29:17
  if
• 29:17
  you
• 29:18
  want
• 29:18
  your
• 29:18
  business
• 29:18
  to
• 29:18
  grow
• 29:19
  bigger
• 29:19
  than
• 29:19
  it
• 29:19
  is
• 29:19
  today,
• 29:20
  then
• 29:20
  at
• 29:20
  some
• 29:20
  point
• 29:20
  you
• 29:20
  do
• 29:21
  have
• 29:21
  to
• 29:21
  let
• 29:21
  go
• 29:21
  and
• 29:21
  give
• 29:22
  some
• 29:22
  of
• 29:22
  that
• 29:22
  trust
• 29:22
  over.
• 29:23
  But
• 29:23
  it
• 29:23
  kind
• 29:23
  of
• 29:23
  circles
• 29:23
  right
• 29:24
  back
• 29:24
  to
• 29:24
  where
• 29:24
  we
• 29:24
  started,
• 29:25
  which
• 29:25
  is
• 29:25
  build
• 29:26
  relationships.
• 29:26
  Because
• 29:26
  if
• 29:26
  you've
• 29:27
  invested
• 29:27
  in
• 29:27
  those
• 29:27
  relationships
• 29:28
  early
• 29:28
  on
• 29:28
  and
• 29:29
  you've
• 29:29
  got
• 29:29
  to
• 29:29
  know
• 29:29
  other
• 29:29
  vendors
• 29:30
  and
• 29:30
  you've
• 29:30
  got
• 29:30
  to
• 29:30
  know
• 29:30
  other
• 29:31
  people
• 29:31
  and
• 29:31
  you've
• 29:32
  worked
• 29:32
  with
• 29:32
  people,
• 29:32
  then
• 29:33
  it's
• 29:33
  easier
• 29:33
  to
• 29:34
  then
• 29:34
  trust
• 29:34
  them
• 29:34
  to
• 29:35
  take
• 29:35
  on
• 29:35
  the
• 29:35
  work
• 29:35
  rather
• 29:36
  than
• 29:36
  a
• 29:36
  complete
• 29:36
  stranger.
• 29:37
  Okay,
• 29:37
  final
• 29:38
  couple
• 29:38
  of
• 29:38
  questions
• 29:39
  before
• 29:39
  we
• 29:39
  wrap
• 29:39
  up
• 29:39
  this
• 29:40
  conversation.
• 29:40
  We've
• 29:40
  been
• 29:40
  all
• 29:40
  over
• 29:41
  the
• 29:41
  place.
• 29:41
  I've
• 29:41
  loved
• 29:41
  it.
• 29:42
  It's
• 29:42
  been
• 29:42
  really,
• 29:42
  really
• 29:42
  interesting
• 29:43
  to
• 29:43
  hear
• 29:43
  a
• 29:43
  bit
• 29:44
  more
• 29:44
  about
• 29:44
  your
• 29:44
  story
• 29:44
  and
• 29:44
  to
• 29:45
  find
• 29:45
  out
• 29:46
  succeeded
• 29:46
  in
• 29:46
  the
• 29:46
  industry.
• 29:47
  I
• 29:48
  know
• 29:48
  over
• 29:48
  your
• 29:48
  decade
• 29:49
  you'll
• 29:49
  have
• 29:49
  met
• 29:49
  a
• 29:49
  lot
• 29:49
  of
• 29:50
  different
• 29:50
  photographers.
• 29:51
  Especially
• 29:51
  now
• 29:51
  you're
• 29:52
  trying
• 29:52
  to
• 29:52
  do
• 29:52
  a
• 29:52
  little
• 29:52
  bit
• 29:52
  more
• 29:53
  of
• 29:53
  teaching
• 29:53
  and
• 29:53
  helping
• 29:54
  people.
• 29:54
  We
• 29:54
  talked
• 29:55
  about
• 29:55
  pricing
• 29:55
  earlier,
• 29:55
  but
• 29:56
  are
• 29:56
  there
• 29:56
  any
• 29:56
  other
• 29:57
  key
• 29:57
  mistakes
• 29:57
  that
• 29:58
  you
• 29:58
  see
• 29:58
  people
• 29:58
  making
• 29:59
  when
• 29:59
  they
• 29:59
  start
• 30:00
  out
• 30:00
  in
• 30:00
  business?
• 30:01
  So
• 30:01
  if
• 30:01
  there's
• 30:01
  someone
• 30:02
  listening
• 30:02
  that's
• 30:02
  thinking,
• 30:03
  I'm
• 30:03
  going
• 30:03
  to
• 30:03
  start
• 30:03
  my
• 30:03
  photography
• 30:04
  and
• 30:04
  videography
• 30:05
  business
• 30:05
  in
• 30:05
  2025.
• 30:06
  What
• 30:07
  are
• 30:07
  the
• 30:07
  key
• 30:07
  mistakes
• 30:07
  you
• 30:08
  see
• 30:08
  people
• 30:08
  making
• 30:08
  that
• 30:08
  we
• 30:09
  can
• 30:09
  say,
• 30:09
  don't
• 30:09
  do
• 30:09
  that.
• 30:10
  Oh,
• 30:10
  wow.
• 30:10
  There's
• 30:11
  a
• 30:11
  lot.
• 30:12
  I
• 30:12
  would
• 30:12
  say,
• 30:13
  number
• 30:13
  one
• 30:13
  is
• 30:13
  just
• 30:14
  trying
• 30:14
  to
• 30:14
  be
• 30:14
  independent
• 30:15
  and
• 30:15
  trying
• 30:15
  to
• 30:16
  do
• 30:16
  everything
• 30:16
  yourself
• 30:17
  and
• 30:17
  building
• 30:18
  those
• 30:18
  relationships
• 30:19
  like
• 30:19
  that.
• 30:19
  That
• 30:20
  was
• 30:20
  my
• 30:21
  worst
• 30:21
  mistake,
• 30:21
  which
• 30:21
  I'm
• 30:22
  sure
• 30:22
  we'll
• 30:22
  go
• 30:22
  over
• 30:22
  here
• 30:22
  at
• 30:23
  the
• 30:23
  end.
• 30:23
  But
• 30:23
  that,
• 30:24
  that
• 30:24
  is
• 30:24
  probably
• 30:24
  going
• 30:24
  to
• 30:25
  be
• 30:25
  your
• 30:25
  number
• 30:25
  one
• 30:25
  thing,
• 30:26
  is
• 30:26
  making
• 30:26
  sure
• 30:27
  that
• 30:27
  you're
• 30:27
  building
• 30:28
  those
• 30:28
  relationships.
• 30:29
  You're
• 30:29
  not
• 30:29
  just
• 30:29
  a
• 30:29
  solo
• 30:30
  person.
• 30:30
  You
• 30:31
  have
• 30:31
  to
• 30:31
  do
• 30:31
  it.
• 30:32
  But
• 30:32
  I'd
• 30:32
  say
• 30:32
  following
• 30:33
  trends
• 30:33
  too,
• 30:34
  is
• 30:34
  a
• 30:34
  big
• 30:34
  hiccup.
• 30:35
  I
• 30:35
  see
• 30:35
  a
• 30:35
  lot
• 30:35
  of
• 30:35
  photographers
• 30:36
  that
• 30:36
  are
• 30:36
  like,
• 30:36
  oh,
• 30:36
  I'm
• 30:37
  just
• 30:37
  going
• 30:37
  to
• 30:37
  do
• 30:37
  blurry
• 30:37
  because,
• 30:38
  you
• 30:38
  know,
• 30:38
  blurry
• 30:39
  photos,
• 30:39
  because
• 30:39
  I
• 30:39
  see
• 30:40
  it
• 30:40
  all
• 30:41
  the
• 30:41
  time
• 30:41
  on
• 30:41
  social
• 30:42
  media
• 30:42
  or
• 30:42
  just
• 30:42
  trying
• 30:43
  to
• 30:43
  emulate
• 30:43
  or
• 30:43
  having
• 30:44
  that
• 30:44
  imposter
• 30:45
  syndrome
• 30:45
  from
• 30:46
  posting
• 30:46
  and
• 30:46
  stuff
• 30:47
  like
• 30:47
  that.
• 30:47
  I
• 30:47
  think
• 30:47
  that's
• 30:48
  there's
• 30:48
  just
• 30:48
  so
• 30:48
  many.
• 30:49
  Like,
• 30:49
  just
• 30:50
  as
• 30:50
  a
• 30:50
  photographer
• 30:50
  or
• 30:51
  videographer,
• 30:51
  there's
• 30:52
  an
• 30:52
  inherent
• 30:52
  nature
• 30:53
  of,
• 30:53
  like,
• 30:53
  being
• 30:54
  super
• 30:54
  critical
• 30:54
  of
• 30:54
  yourself
• 30:55
  or,
• 30:56
  you
• 30:56
  know,
• 30:56
  just
• 30:56
  kind
• 30:56
  of
• 30:57
  like
• 30:57
  not
• 30:57
  valuing
• 30:58
  who
• 30:58
  you
• 30:58
  are
• 30:58
  as
• 30:58
  a
• 30:59
  photographer,
• 30:59
  who.
• 31:00
  What
• 31:00
  your.
• 31:00
  Your
• 31:00
  niche
• 31:01
  is.
• 31:02
  So
• 31:02
  I
• 31:02
  think
• 31:02
  just
• 31:02
  figuring
• 31:03
  out
• 31:03
  who
• 31:03
  you
• 31:03
  are
• 31:04
  and
• 31:04
  what
• 31:04
  style
• 31:04
  you
• 31:05
  want
• 31:05
  and
• 31:05
  sticking
• 31:05
  with
• 31:06
  it
• 31:06
  and
• 31:06
  not
• 31:06
  being
• 31:06
  afraid
• 31:07
  to
• 31:07
  post
• 31:07
  and,
• 31:08
  you
• 31:08
  know,
• 31:08
  put
• 31:08
  yourself
• 31:09
  out
• 31:09
  there
• 31:09
  is
• 31:09
  a
• 31:09
  big
• 31:09
  thing.
• 31:10
  You
• 31:10
  know,
• 31:10
  just
• 31:10
  don't
• 31:10
  be
• 31:11
  afraid.
• 31:11
  That's.
• 31:11
  That's
• 31:12
  a
• 31:12
  big
• 31:12
  thing
• 31:12
  in
• 31:13
  photography
• 31:13
  and
• 31:14
  videography.
• 31:15
  You
• 31:15
  know,
• 31:15
  don't
• 31:15
  be
• 31:15
  afraid
• 31:15
  to
• 31:15
  make
• 31:16
  mistakes,
• 31:16
  actually,
• 31:16
  is
• 31:17
  what
• 31:17
  I
• 31:17
  guess
• 31:17
  I'm
• 31:17
  trying
• 31:18
  to
• 31:18
  say.
• 31:18
  Yeah,
• 31:19
  it's
• 31:19
  a
• 31:19
  great
• 31:19
  mantra.
• 31:19
  Don't
• 31:20
  be
• 31:20
  afraid
• 31:20
  to
• 31:21
  mistakes.
• 31:21
  And
• 31:21
  that
• 31:22
  is
• 31:22
  translated
• 31:23
  across
• 31:23
  the
• 31:23
  industry,
• 31:24
  to
• 31:24
  everyone,
• 31:25
  DJs,
• 31:25
  florists.
• 31:25
  I
• 31:26
  see
• 31:26
  people
• 31:26
  held
• 31:26
  back
• 31:27
  by
• 31:27
  fear
• 31:27
  all
• 31:27
  of
• 31:28
  the
• 31:28
  time
• 31:28
  and
• 31:28
  that
• 31:28
  strive
• 31:29
  for
• 31:29
  perfectionism.
• 31:30
  And
• 31:30
  actually,
• 31:30
  I
• 31:30
  mean,
• 31:31
  I
• 31:31
  wrote
• 31:31
  an
• 31:31
  entire
• 31:31
  book
• 31:32
  called
• 31:32
  Done
• 31:32
  is
• 31:32
  Better
• 31:32
  than
• 31:32
  Perfect
• 31:33
  for
• 31:33
  that
• 31:33
  very
• 31:33
  reason.
• 31:34
  Because
• 31:34
  we
• 31:34
  need
• 31:35
  to
• 31:35
  sometimes
• 31:35
  just
• 31:35
  take,
• 31:36
  like,
• 31:36
  imperfect
• 31:37
  action
• 31:37
  to
• 31:37
  get
• 31:37
  the
• 31:37
  results
• 31:38
  rather
• 31:38
  than
• 31:38
  holding
• 31:39
  ourselves
• 31:39
  back
• 31:39
  by
• 31:39
  being
• 31:40
  totally
• 31:40
  afraid
• 31:40
  of
• 31:40
  it.
• 31:41
  Okay.
• 31:41
  I
• 31:41
  always
• 31:41
  end
• 31:42
  my
• 31:42
  podcast
• 31:42
  with
• 31:42
  the
• 31:43
  same
• 31:43
  question.
• 31:44
  So
• 31:44
  I'm
• 31:44
  going
• 31:44
  to
• 31:44
  pose
• 31:45
  that
• 31:45
  to
• 31:45
  you
• 31:45
  now,
• 31:45
  Craig,
• 31:46
  and
• 31:46
  it's
• 31:46
  this.
• 31:46
  What's
• 31:47
  one
• 31:47
  thing
• 31:47
  you
• 31:47
  wish
• 31:48
  you'd
• 31:48
  known
• 31:48
  sooner
• 31:49
  in
• 31:49
  your
• 31:49
  own
• 31:49
  wedding
• 31:50
  business?
• 31:50
  Yes,
• 31:50
  absolutely.
• 31:51
  Yeah.
• 31:51
  Touched
• 31:51
  on
• 31:52
  it
• 31:52
  earlier.
• 31:52
  Earlier.
• 31:52
  It's
• 31:53
  building
• 31:53
  relationships
• 31:54
  and
• 31:54
  networking
• 31:55
  at.
• 31:55
  When
• 31:55
  I
• 31:55
  first
• 31:56
  started,
• 31:56
  I
• 31:56
  was
• 31:56
  just
• 31:57
  like,
• 31:57
  oh,
• 31:58
  this
• 31:58
  is
• 31:58
  just
• 31:58
  me
• 31:58
  and
• 31:58
  this
• 31:59
  is
• 31:59
  my
• 31:59
  little
• 31:59
  world
• 32:00
  and
• 32:00
  I
• 32:00
  didn't
• 32:00
  go
• 32:01
  out
• 32:01
  of
• 32:01
  it.
• 32:01
  And,
• 32:01
  you
• 32:01
  know,
• 32:02
  I
• 32:02
  didn't
• 32:02
  po.
• 32:02
  Or
• 32:02
  I
• 32:03
  didn't
• 32:03
  tag
• 32:04
  people
• 32:04
  or
• 32:04
  I
• 32:04
  didn't
• 32:04
  make
• 32:05
  friends
• 32:05
  or
• 32:05
  anything
• 32:05
  like
• 32:05
  that.
• 32:06
  So,
• 32:07
  yeah,
• 32:07
  that
• 32:07
  was
• 32:07
  the
• 32:07
  biggest
• 32:08
  mistake
• 32:08
  I
• 32:08
  made
• 32:08
  is
• 32:09
  just
• 32:09
  not
• 32:09
  being
• 32:09
  friendly,
• 32:10
  not
• 32:10
  putting
• 32:10
  myself
• 32:10
  out
• 32:11
  there.
• 32:11
  And
• 32:11
  it
• 32:11
  cost
• 32:12
  me
• 32:12
  down
• 32:12
  the
• 32:12
  road
• 32:12
  for
• 32:13
  sure.
• 32:13
  But
• 32:13
  now
• 32:14
  I'm
• 32:14
  trying
• 32:14
  to
• 32:14
  correct
• 32:15
  that
• 32:15
  and
• 32:15
  make
• 32:15
  friends
• 32:16
  and
• 32:16
  get
• 32:16
  myself
• 32:17
  out
• 32:17
  there
• 32:17
  now.
• 32:17
  So,
• 32:17
  yeah,
• 32:17
  I
• 32:18
  would
• 32:18
  say
• 32:18
  that's.
• 32:18
  If
• 32:18
  you're
• 32:19
  starting
• 32:19
  out,
• 32:19
  do
• 32:19
  that
• 32:20
  first.
• 32:20
  Make
• 32:20
  friends
• 32:21
  and
• 32:21
  build
• 32:21
  a
• 32:21
  network
• 32:21
  of
• 32:22
  vendors
• 32:22
  and.
• 32:23
  And
• 32:23
  everybod
• 32:24
  you
• 32:24
  can.
• 32:24
  So
• 32:24
  I
• 32:25
  love
• 32:25
  that.
• 32:25
  And
• 32:25
  you
• 32:25
  are
• 32:26
  doing
• 32:26
  a
• 32:26
  good
• 32:26
  job
• 32:26
  because
• 32:26
  you've
• 32:27
  now
• 32:27
  made
• 32:27
  a
• 32:27
  new
• 32:27
  friend
• 32:28
  over
• 32:28
  here
• 32:28
  in
• 32:29
  England.
• 32:29
  I've
• 32:29
  loved
• 32:30
  having
• 32:30
  this
• 32:30
  conversation.
• 32:30
  It's
• 32:31
  been
• 32:31
  great
• 32:31
  getting
• 32:31
  to
• 32:31
  know
• 32:31
  you
• 32:32
  a
• 32:32
  little
• 32:32
  bit
• 32:32
  better.
• 32:32
  And
• 32:33
  I
• 32:33
  hope
• 32:33
  that
• 32:33
  our
• 32:33
  paths
• 32:34
  will
• 32:34
  cross
• 32:34
  again
• 32:35
  at
• 32:35
  a
• 32:35
  conference
• 32:35
  or
• 32:36
  an
• 32:36
  event
• 32:36
  or
• 32:36
  an
• 32:36
  online
• 32:37
  summit
• 32:37
  somewhere
• 32:38
  soon.
• 32:38
  Craig,
• 32:38
  thank
• 32:39
  you
• 32:39
  so
• 32:39
  much.
• 32:39
  If
• 32:39
  people
• 32:40
  want
• 32:40
  to
• 32:40
  find
• 32:40
  out
• 32:40
  more
• 32:40
  about
• 32:41
  your
• 32:41
  business,
• 32:41
  if
• 32:41
  they
• 32:41
  want
• 32:41
  to
• 32:42
  chat
• 32:42
  to
• 32:42
  you
• 32:42
  further,
• 32:42
  where's
• 32:43
  the
• 32:43
  best
• 32:43
  places
• 32:43
  for
• 32:44
  them
• 32:44
  to
• 32:44
  come
• 32:44
  and
• 32:44
  find
• 32:44
  you.
• 32:45
  Yeah,
• 32:45
  you
• 32:45
  can
• 32:45
  find
• 32:46
  me
• 32:46
  on
• 32:46
  social
• 32:46
  media
• 32:47
  at
• 32:47
  Peterman
• 32:47
  photo
• 32:48
  and
• 32:48
  Video,
• 32:48
  or
• 32:49
  you
• 32:49
  can
• 32:49
  go
• 32:49
  to
• 32:49
  my
• 32:49
  website,
• 32:50
  which
• 32:50
  is
• 32:50
  www.petermanphotovideo.
• 32:53
  So
• 32:54
  fantastic.
• 32:54
  Thank
• 32:55
  you
• 32:55
  so
• 32:55
  much
• 32:55
  for
• 32:55
  your
• 32:56
  time
• 32:56
  and
• 32:56
  I
• 32:56
  hope
• 32:56
  that
• 32:56
  we
• 32:57
  can
• 32:57
  talk
• 32:57
  again
• 32:57
  soon.
• 32:57
  Thank
• 32:58
  you.
• 32:58
  It's
• 32:58
  been
• 32:58
  a
• 32:58
  pleasure.
• 32:59
  Such
• 32:59
  a
• 32:59
  fantastic
• 33:00
  conversation
• 33:00
  with
• 33:00
  Craig.
• 33:01
  I
• 33:01
  love
• 33:01
  talking
• 33:02
  to
• 33:02
  people
• 33:02
  that
• 33:02
  have
• 33:02
  been
• 33:03
  recommended
• 33:03
  to
• 33:03
  me,
• 33:03
  but
• 33:04
  I
• 33:04
  don't
• 33:04
  know
• 33:04
  at
• 33:04
  all
• 33:04
  because
• 33:05
  I
• 33:05
  can
• 33:05
  really
• 33:05
  get
• 33:05
  to
• 33:05
  know
• 33:06
  them
• 33:06
  and
• 33:06
  their
• 33:06
  business.
• 33:06
  And
• 33:07
  at
• 33:07
  the
• 33:07
  same
• 33:07
  time,
• 33:07
  you
• 33:07
  can
• 33:08
  learn
• 33:08
  a
• 33:08
  little
• 33:08
  bit
• 33:08
  more
• 33:08
  about
• 33:09
  their
• 33:09
  journey
• 33:09
  and
• 33:09
  how
• 33:10
  you
• 33:10
  can
• 33:10
  implement
• 33:10
  some
• 33:10
  of
• 33:10
  the
• 33:11
  things
• 33:11
  they've
• 33:11
  learned
• 33:11
  over
• 33:12
  the
• 33:12
  last
• 33:12
  few
• 33:12
  years
• 33:12
  into
• 33:13
  your
• 33:13
  own
• 33:13
  business.
• 33:14
  I
• 33:14
  hope
• 33:14
  you
• 33:14
  found
• 33:14
  today
• 33:15
  helpful.
• 33:15
  Why
• 33:15
  not
• 33:15
  go
• 33:16
  and
• 33:16
  try
• 33:16
  a
• 33:16
  couple
• 33:16
  of
• 33:16
  those
• 33:16
  strategies
• 33:17
  for
• 33:17
  yourself?
• 33:18
  I'll
• 33:18
  see
• 33:18
  you
• 33:18
  next
• 33:18
  time.