400 Sign-Ups in a Week: The Hidden Demand for Financial Wellness
Summary
What does a 400-signup week reveal about your workforce? In this episode of Beyond the Paycheck, host Kelsey talks with Ernie Florkowski, Director of Benefits at Element Materials Technology, about the overwhelming employee response to a free financial coaching benefit, how his team designed an HR help desk AI that routes people to answers instead of generating them, and why he believes Amazon-style personalization is the benefits shift most HR leaders aren't ready for. A conversation for CHROs, benefits leaders, and anyone rethinking what employees need beyond pay.
Chapters
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The skinny
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