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Mission Media AI, Audio ID, and Radiodays Europe 2026 Highlights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by AI.
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  I'm Marguerite Clark, and today's episode is packed with the latest insights from the world
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  of radio and digital audio.
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  Here's a quick look at today's headlines: Mission Media AI secures funding and expands
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  its sales team, CRA launches a unified digital audio identifier, Radiodays Europe 2026
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  highlights Sunday summits, and France's radio sector loses 6.5 million daily listeners over a
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  decade.
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  Plus, we'll cover Wheatstone's promotion of Paley, Radio Mars' modernization efforts in
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  Moroccan football, and a tech focus on Spinner's broadcast portfolio expansion with
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  the RFS acquisition.
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  Mission Media AI has secured new funding at an eight-figure valuation to boost its development
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  of cross-platform monetization tools.
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  The New York-based company plans to use the capital for product innovation, a new flagship
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  office, and expanding advertiser opportunities across podcasts, streaming audio, connected TV,
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  and digital channels.
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  The company also welcomes Joanna Gingold as VP of Strategic Accounts and Katie Hughes as
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  Associate Account Executive, enhancing its sales team to further its mission of connecting
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  brands with independent voices.
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  Australia's Commercial Radio & Audio has unveiled CRA Audio ID, a unified digital audio
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  identifier now operational through Display and Video 360, Google's demand-side platform.
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  This tool offers marketers access to 14.7 million monthly listeners, surpassing the reach
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  of both B.V.O.D.
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  and ad-supported Spotify.
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  CRA Audio ID consolidates inventory from ARN, Nine Audio, Nova Entertainment, and Southern
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  Cross Austereo, enabling seamless planning, buying, and optimization of digital audio
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  campaigns across major Australian networks.
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  This new system sets a benchmark in audio addressability at scale, allowing advertisers
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  to manage frequency, target high-value audiences with precision, and ensure privacy
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  safety across participating networks.
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  CRA CEO Lizzie Young emphasized the aim to simplify and enhance digital audio buying,
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  supported by Google and industry partners.
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  The integration in Display and Video 360 facilitates a frictionless, privacy-safe
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  campaign activation across Australia's top audio settings, bolstering the programmatic
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  audio opportunity.
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  Radiodays Europe 2026 is set to kick off with a series of Sunday Summits on March 22 in Riga,
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  Latvia.
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  These deep-dive sessions will explore key themes shaping the future of audio, such as
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  artificial intelligence, audience engagement, creativity, and commercial growth.
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  Highlights include the Radio Programming Summit, Morning Show Summit, and AI Summit,
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  each offering insights into innovation, successful strategies, and the latest trends in
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  the audio industry.
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  France has gained 3.3 million residents between 2015 and 2025, but radio has lost 6.5 million
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  daily listeners over the same period.
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  According to the latest EAR National results from Médiamétrie, radio drew 36.8 million daily
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  listeners in the April to June 2025 wave, published on July 8, 2025.
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  In 2015, the figure stood at 43.3 million.
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  The cumulative daily reach has fallen from 81.2 percent to 65.1 percent over the decade.
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  The average time spent listening has also declined, dropping by twelve minutes from 2
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  hours and 57 minutes in 2015 to 2 hours and 45 minutes in 2025.
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  This contraction is part of a broader structural shift in media habits.
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  Listening is increasingly fragmented, digital, and on-demand, with streaming absorbing a large
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  share of daily music consumption and drawing younger audiences into non-linear environments.
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  Over the past decade, the number of radio actors in France has remained relatively
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  stable; however, listening habits have undergone significant changes.
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  Audiences now split their time across third-party platforms, catch-up services,
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  native podcasts, and digital streams.
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  Local stations distribute content through FM, D.A.B.
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  plus, and streaming, extending their presence across multiple channels.
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  If 2015 marked the late stage of the analog era, 2025 represents a hybrid landscape shaped
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  by digital audio and selective listening.
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  Despite the decline in volume, radio remains influential.
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  Major brands continue to serve as trusted sources of news, proximity, and social
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  connection as listening adapts across linear radio, D.A.B.
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  plus, and digital audio.
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  Wheatstone, a leading broadcast equipment manufacturer, has promoted Darrin Paley to vice
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  president of business accounts.
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  In this new role, Paley will oversee global business sales for Wheatstone, Audioarts
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  Engineering, and VoxPro product lines.
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  Wheatstone President Gary Snow highlighted Paley's deep industry understanding and over 25
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  years of experience as a trusted partner to customers and dealers.
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  Paley joined Wheatstone in 2001 as a senior sales engineer, bringing a wealth of expertise
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  to his new position.
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  Radio Mars in Casablanca, Morocco, is modernizing to strengthen its role as the
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  nation's top sports broadcaster.
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  With 95 percent of its programming dedicated to sports, the station is a hub for Moroccan
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  football fans.
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  Under the technical supervision of Francis Marion, Radio Mars has upgraded to Wheatstone's
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  WheatNet IP platform, enhancing its FM and online streams.
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  This move supports independent management of program streams and expands its reach to the
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  Moroccan diaspora worldwide.
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  Spinner has expanded its broadcast portfolio by acquiring RFS, bringing FM, VHF, and UHF
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  antennas, along with FM combiners, into its product range.
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  Developed and manufactured in Germany under the High Frequency Performance Worldwide label,
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  these products cover the full chain between transmitter and antenna.
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  Spinner's designs combine proven engineering with robust, weather-resistant construction,
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  ensuring reliable operation across all environments.
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  This expansion reflects Spinner’s commitment to meeting the operational needs of broadcasters
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  and network operators around the globe.
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  That's all for today's episode of the RedTech Daily Podcast, powered by artificial
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  intelligence.
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  For more details on these stories, visit our website at redtech.pro.
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  I'm Marguerite Clark, and thank you for listening.
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  Join us tomorrow for more updates from the world of radio and digital audio.