Latest / WIN/WIN: Women in Innovation
#22 Emily Heyward | Co-Founder & Chief Brand Officer @ Red Antler
In this episode, Emily Heyward retraces her steps from working on TV advertising campaigns for huge brands to ultimately forming her own creative services company, Red Antler. She reflects on working with brands that have successfully made people take a leap of faith, and explains how the effects of sexism factored into her decision to launch a company.
Listen for advice on:
How times of crisis contribute to a company’s development
What brands can do to recover from public mistakes
Why large companies need to disrupt themselves
Reframing the role of marketing
To learn more:
Emily Heyward…
The skinny
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