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Disrupting the System with Category Creation, with Scott Gainey, CMO of Nile
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Scott Gainey about the challenges of creating a new category as a disruptive company.
In order for a company to be an innovator in the world today, it requires significant effort into creating something truly new for the industry you’re in. In the case of many B2B companies, this effort is put into creating a whole new category within the sector by offering a solution that reshapes how people view a type of product or service. However, to be truly disruptive and change your sector is no easy task, and marketing has a…
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