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Retail Profit: Sales Down 23%, Profit Up 22%
One of my clients finished the month with sales down 23% on the year — and profit up 22% in that very same month.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
There's an old business adage I wheel out more often than I probably should: turnover is vanity, profit is sanity, and cash is reality. Most of us know the phrase. Far fewer of us have ever been shown what it actually looks like inside a real independent retail business, month by month.
That gap matters, because almost everything we are taught to celebrate — a big sales month, a record week…
The skinny
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