Episode 352: Your Pricing Is Telling a Story
What We Cover In This Episode:
Why setting your price by working backwards from cost and sideways from competitors is producing the wrong number [6:31]
The way your price creates a perception of exclusivity before a prospect ever sets foot in your studio [8:10]
Why your pricing menu is actually a behavioral system, not a payment method [16:23]
What a discount is actually saying about your original price [17:57]
Why premium is not a price point, but rather a promise your operations have to keep every single day [23:51]
How to audit your pricing against your mission, and what it means if the…
The skinny
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