316. Todd Meleney, Co-Founder & CEO of While on Earth
Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth.
An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization.
In this episode, we discuss creating an underdog brand in a competitive market.
We also cover:
Christian McCaffrey's role as co-founder
Defining "performance wellness" as a category
Investing in grassroots community over paid marketing
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