Latest / Bloomberg Intelligence / Shire's Ornskov on $1 Billion Potential for Dry-Eye Drug(Audio)
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- 0:52Speaker 1: with Kathleen Hay and Pim Box on Bloomberg Radio. And
- 0:56Speaker 1: estimated sixteen million adults in the United States are direct
- 1:00Speaker 1: most each year with dry eye disease and Shire the
- 1:04Speaker 1: pharmaceutical company shares rose to its highest level in ten
- 1:07Speaker 1: months in London trading. This after the US Food and
- 1:10Speaker 1: Drug Administration approved its Zidra drops to treat dry eye disease.
- 1:15Speaker 1: It's the first treatment for the ailment to be approved
- 1:18Speaker 1: in more than a decade. Here to tell us more
- 1:20Speaker 1: is the chief executive of Shire, Dr Fleming Orne Scoff.
- 1:24Speaker 1: Dr orn Scott, thanks very much for being with us.
- 1:26Speaker 1: Tell us about this new treatment. How long did it
- 1:30Speaker 1: take to develop and what's the market? Well, first of all,
- 1:34Speaker 1: thank you so much for having me on your show today. Well,
- 1:37Speaker 1: this is a triple first. UM. It's the first product
- 1:41Speaker 1: that has been approved for both the signs and the
- 1:44Speaker 1: symptoms of dry eye disease in adults, and as you mentioned,
- 1:48Speaker 1: there is a loan in the U S sixteen million
- 1:51Speaker 1: estimated software. UM. It's also a first new product for
- 1:57Speaker 1: dry eye disease to prove within the last decades by
- 2:00Speaker 1: the FDA, and it's the first of Talmic product in
- 2:06Speaker 1: Shire's portfolio to be approved. So it's a triple first today. UM.
- 2:11Speaker 1: It has taken several years. We acquired the product through
- 2:15Speaker 1: an acquisition of a company called STA Codes in two
- 2:19Speaker 1: thousand and thirteen and now two thousand five D patients
- 2:24Speaker 1: later UM several Phase two particularly one large Phase two study,
- 2:30Speaker 1: three Phase three studies, and a long term Phase three
- 2:34Speaker 1: safety study, we arrived at an approval. So it's a
- 2:37Speaker 1: big day for us, but I think it's an important
- 2:40Speaker 1: day for patients because now there's an important other opportunity
- 2:45Speaker 1: force offfers with dry iteices in the US. What is
- 2:48Speaker 1: the recommended dosage and how would patients use it? And
- 2:52Speaker 1: perhaps tell us a little bit about price. UM. So
- 2:56Speaker 1: it's a the active ingredient insider is called the photographs
- 3:00Speaker 1: five percent and it's UH an eye drop that you
- 3:04Speaker 1: take twice daily UM. And it's indicated for these signs
- 3:09Speaker 1: and the symptoms of dry a disease in adults. And
- 3:13Speaker 1: what would be the estimated price for treatment? So we
- 3:17Speaker 1: have not announced the price yet. We will soon be
- 3:22Speaker 1: announcing the price and engage with payers to discuss reimbursements
- 3:28Speaker 1: so that we can ensure fast and uninhibited reimbursement for
- 3:33Speaker 1: as many patients as positible. And I'm confident that well
- 3:37Speaker 1: we will arrive at that dry eye disease. Is it
- 3:40Speaker 1: associated with inflammation? I mean, could it lead to actual
- 3:43Speaker 1: damage to the surface of the eye If not treated properly. Yeah, so,
- 3:49Speaker 1: um it is a condition that affects a large number
- 3:54Speaker 1: of patients. Sixteen million estimated adults in the U suffer
- 4:00Speaker 1: from that. UM so you will have both signs and
- 4:03Speaker 1: symptoms of the condition, and Shires product site or is
- 4:10Speaker 1: indicated for both the treatment of the signs and the
- 4:14Speaker 1: symptoms of dry eye disease. It can of course come
- 4:20Speaker 1: in varying degrees of severity from mild to very severe
- 4:26Speaker 1: where you see significant impact on the surface of the eye,
- 4:30Speaker 1: so called the cornea. So it's a pretty uh irritating
- 4:36Speaker 1: to devastating condition, depending on um the severity of the condition,
- 4:41Speaker 1: and it requires, of course that you seek in most
- 4:45Speaker 1: cases the medical care, whether that's an optometrists and optomologists
- 4:49Speaker 1: or primary care physician that will then take a look
- 4:52Speaker 1: at the eye and prescribe medicine where appropriate. We're speaking
- 4:56Speaker 1: with Dr Fleming Orange Scoff. He is the chief executive
- 4:58Speaker 1: of Shire p l C. Could this become a blockbuster?
- 5:03Speaker 1: I understand that based on a variety of estimates that
- 5:06Speaker 1: we've compiled here at Bloomberg, that you could have sales
- 5:08Speaker 1: of just over a billion dollars by is that consistent
- 5:13Speaker 1: with your research. Yes, so I think it's quite clear,
- 5:17Speaker 1: with sixteen million adults in the US suffering from dry dissees,
- 5:22Speaker 1: many of them today knots being treated and many looking
- 5:28Speaker 1: for an alternative treatment options, that there is a significant
- 5:32Speaker 1: commercial opportunity um. And it is true that most analysts
- 5:37Speaker 1: and also we think this has the opportunity to become
- 5:40Speaker 1: a blockbuster, which is of course very important. But I
- 5:44Speaker 1: think the patient perspective that there is an alternative assipatent
- 5:47Speaker 1: is for me as a physician, the most important. Many
- 5:51Speaker 1: of us that have worked in octomic medicine for many
- 5:54Speaker 1: years had worked on various projects projects to get other
- 5:57Speaker 1: products approved in this indication, and the fact that it
- 6:01Speaker 1: is not easy, I think can be seen by the
- 6:03Speaker 1: fact that this is the first partuct to be approved
- 6:05Speaker 1: for science and symptoms of dry disees ever in the
- 6:08Speaker 1: first new product to be approved by the FDA in
- 6:12Speaker 1: ten years for this indication. So I think it's first
- 6:16Speaker 1: of all, a good opportunity for patients and a good
- 6:19Speaker 1: day for patients because now there's another alternative for those
- 6:23Speaker 1: that are suffering from driet disease. You mentioned alternatives for
- 6:27Speaker 1: the patients, and one alternative, of course, is a drug
- 6:30Speaker 1: that is already on the market. This is Allergan's Restasis,
- 6:33Speaker 1: and I understand that about half of her stasis patients
- 6:37Speaker 1: stopped taking who those who stopped taking it, about half
- 6:41Speaker 1: of them stopped taking it because because of its cost.
- 6:43Speaker 1: Is that a factor in in your drug as well? No,
- 6:48Speaker 1: I think no medicine UM will treat all patients UM.
- 6:53Speaker 1: And I think the physician in UM, you know, talking
- 6:56Speaker 1: to the patient and talking with the patient about the
- 6:59Speaker 1: condition and severe to UM, should make the appropriate choice
- 7:03Speaker 1: UM for UM a patient. And I don't think one
- 7:07Speaker 1: size fits all, but I think it's good to have alternatives,
- 7:10Speaker 1: and I think UM cider Um will provide such an
- 7:14Speaker 1: alternative for UM eye care professionals and for patients to consider.
- 7:20Speaker 1: And I think the data in the NABL speaks for themselves,
- 7:24Speaker 1: and I'm absolutely sure that this is an attractive opportunity
- 7:28Speaker 1: for many patients. Thank you very much for joining us.
- 7:31Speaker 1: Dr Fleming Orange Scott is the chief executive of Shire PLC.
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