65 - Breaking Echo Chambers: Unconventional Approaches to Social Selling with All Selling is Social's Bill McCormick
Bill McCormick's story is a fascinating one. He and Sue ventured into the world of entrepreneurship after a sudden change in circumstances, and they quickly realized the potential of LinkedIn as a tool for building their business. By tapping into the social aspect of digital sales, they were able to connect with clients in a more personal and effective way, particularly in Bermuda, where a significant portion of their clientele is based.
Before diving into the world of digital sales, his background was quite varied. Bill spent his early years in sales, but he wasn't particularly successful at…
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