350. Bobby Bitton, Co-Founder & CEO of O Positiv
Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.
Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.
In this episode, we discuss building a category-defining women's health brand.
We also cover:
Why going deeper beats going wider
Scaling from DTC to omnichannel retail
Winning with TikTok Shop and creator-led marketing
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The skinny
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