Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How a 5-Second Pre-Roll Hook Can Double Your Retention
Lucas and Luna dive into the science of the video pre-roll hook, focusing on a specific case study: a DTC skincare brand that tested 12 different opening sequences and found a single five-second hook that lifted viewer retention from 28% to 63%. They break down why that hook worked—psychological urgency, visual contrast, and audio pacing—and give concrete rules for crafting your own. No fluff, no theory: real numbers, real examples, and a framework you can apply this week.
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The skinny
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