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Key Account Management: Being an Excellent Key Account Manager with Emily Yepes
Mark McGraw sits down with Emily Yepes to unpack the world of account management and what it really takes to succeed at the key account level. They dive deep into the essential mindset shifts, practical tools, and overlooked skills that separate average account managers from strategic partners.
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You'll learn what makes a great key account plan (and why most fail), how to think beyond the organizational chart, and why internal selling is just as critical as customer conversations.
Emily starts by defining key account management--a strategic…
The skinny
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