712 Martin Reeves: Author of LIKE: The Button That Changed the World
Hi everyone, and welcome back to The Kara Goldin Show! Today’s guest is someone who literally wrote the book on how one tiny-ass button changed the whole damn world. I’m joined by Martin Reeves, Chairman of the BCG Henderson Institute and co-author of LIKE: The Button That Changed the World.You’ve tapped it. You’ve chased it. You’ve felt the dopamine hit. But what’s the real story behind the “like” button? In this episode, Martin and I dive deep into the origins of the iconic thumbs-up, how it became the foundation of today’s attention economy, and the unexpected ripple effects it’s had on…
The skinny
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