Why More Visibility Might Just Be More Noise
Most business owners think PR is about getting featured. More placements, more visibility, more attention. Ronica Cleary says that is exactly where it goes wrong. Visibility without a strategy behind it is not a win. It is just noise.
Ronica is the founder and CEO of Cleary Strategies and a former White House correspondent who spent years in newsrooms before building her agency. In this conversation with David Carr she pulls apart what PR actually is, and why chasing placements so often backfires. Your business alone, she says, is rarely newsworthy. The real work is figuring out what is.
She…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.