Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Why Agencies Need to Monitor Analytics, Not Just Report Them with Mychelle Mollot | Ep #142
Many agencies make the mistake in believing they just need to report on their analytics rather than monitoring them consistently. I am going to explain why you need to monitor analytics in order to build your business.
In today's episode, we'll cover:
What agencies are doing wrong with analytics reporting.
4 steps you need to improve client analytics.
Ways to monitor analytics to grow your agency business.
My guest on today's episode is Mychelle Mollot from Klipfolio. She's got a background in engineering, analytics and marketing… which makes her perfect in her role as CMO for marketing…
The skinny
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