Latest / Skin Anarchy / Linda Thompson, Founder of BIOGRAPHY

Transcript

Linda Thompson, Founder of BIOGRAPHY · Skin Anarchy

• 0:01
  SPEAKER_01: Hi guys, welcome back to Some Care Anarchy.
• 0:03
  SPEAKER_01: This is your host, Ecta, and today I have with me Linda Thompson, who is a Harvard Business School alum.
• 0:11
  SPEAKER_01: She is a former editor-in-chief of Cartier International in Paris and has so much experience in the luxury sector.
• 0:20
  SPEAKER_01: She's also now the founder and CEO of Biography Skincare, which is an absolutely gorgeous line.
• 0:27
  SPEAKER_01: It's just phenomenal.
• 0:29
  SPEAKER_01: So welcome to the show, Linda.
• 0:30
  SPEAKER_01: I'm so excited that you had the time to come on.
• 0:36
  SPEAKER_00: Thank you.
• 0:36
  SPEAKER_00: Thank you for having me.
• 0:38
  SPEAKER_00: I'm happy to be here.
• 0:39
  SPEAKER_01: It's my pleasure.
• 0:40
  SPEAKER_01: I would love it if you could start us off by talking about your career in the beauty industry and how you got involved with wanting to start a skincare line and just all the good stuff that led to this.
• 0:53
  SPEAKER_00: Sure.
• 0:54
  SPEAKER_00: Well, my career actually was began in financial services, and then I worked for American Express for a number of years.
• 1:02
  SPEAKER_00: And then after that, I worked in television.
• 1:06
  SPEAKER_00: And then had a really interesting stint at um at Cartier in Paris, where I was the head of editorial editorial videos, basically researching stories of the sort of the untold stories of Cartier and the story of the maison behind behind all the jewelry.
• 1:26
  SPEAKER_00: Yeah, so I really don't, I didn't have a background really in beauty at all, other than, you know, all of those experiences were really about really interesting, um, interesting people and people with really interesting stories.
• 1:40
  SPEAKER_00: And so um, but at Cartier, I got to dig really deeply into craft and into iconic objects.
• 1:48
  SPEAKER_00: And I think um most people didn't really know the beautiful stories behind the jewelry.
• 1:54
  SPEAKER_00: So um I was researching really interesting stories like the gem, the woman gem buyer at Cartier, or who is the nose of the Cartier and the person who makes all the decisions regarding their accessories.
• 2:08
  SPEAKER_00: But the common thread really there was um a company deeply immersed in history, in iconic objects, and in craft.
• 2:18
  SPEAKER_00: Right.
• 2:18
  SPEAKER_00: Um, and so having done all of that, and I produced short videos on what does time mean to people, you know, it's a very French concept to philosophize if time actually exists in the universe.
• 2:32
  SPEAKER_00: Um uh and so I was admitting to our producer one night that I secretly wanted to have my own iconic brand with secret stories.
• 2:42
  SPEAKER_00: Um and um and really how that sort of ideas of oil started was at that time.
• 2:49
  SPEAKER_01: Yeah.
• 2:50
  SPEAKER_00: Um I started, I think I started there in February actually, when you know, pouring rain and snow and um cold, drabby weather.
• 3:00
  SPEAKER_00: And I'm like right now in New York.
• 3:02
  SPEAKER_00: Like right now, but grayer.
• 3:05
  SPEAKER_00: And um so I wandered into a pharmacy um looking for some skincare products because you know, when you work for a French company, the the level of everything has to be really on point and and very well tended to.
• 3:20
  SPEAKER_00: And the French don't wear a lot of makeup, but your skin, yours really, your skin is sort of a highlight, your skin and how you put yourself together and how you carry yourself.
• 3:30
  SPEAKER_01: Exactly.
• 3:31
  SPEAKER_00: So I the the pharmacist gave me this little vial of oil um that she he blended for me, and I thought, oh, that's that's really this is sort of interesting that he didn't suggest a synthetic uh cream, and oils were really something that my European mother had been using for years and years.
• 3:50
  SPEAKER_00: That of course I thought growing up in Montreal that was really primitive and there was a better way to do it.
• 3:56
  SPEAKER_00: Um but um but really the moment that I put uh put an oil on on that on that dreary February day, um my skin just really looked well put together, beautiful, glowy, um, had a beautiful sort of suppleness to it in a way that a conventional moisturizer didn't do.
• 4:13
  SPEAKER_00: So I sort of didn't think much of it at the time, but I I definitely walked into those meetings feeling um definitely a lot more confident um and like I had sort of a sort of a secret weapon.
• 4:23
  SPEAKER_00: And that really um was really sort of the start of an idea that this is something that I think is gonna take off in America, but America was about two years behind.
• 4:33
  SPEAKER_01: Yeah, yeah, as usual.
• 4:37
  SPEAKER_00: Um, so that really was sort of it was really the start, and I think that began um really a curiosity.
• 4:44
  SPEAKER_00: I mean, I have sort of a very entrepreneurial background that I was thinking that there's there was really something here that needed to be explored.
• 4:51
  SPEAKER_00: Um, you know, this was in 2012, and the you know, the sort of natural foods market and the foods interest was really taking off.
• 5:01
  SPEAKER_00: And and some natural skincare products were were following alongside it, but things were very, you know, it was simple and it was a little bit patchouli and kind of a little rough and not so so sophisticated.
• 5:15
  SPEAKER_00: And I really wanted to take this.
• 5:17
  SPEAKER_00: I sort of had this idea that an oil really should be the way we moisturize our skin, and that's going to be our new modern moisturizer, and that there's got to be a way to do it with beautiful scents in luxurious formulas that sink deeply into the skin and are also a beautiful, fun experience to use.
• 5:36
  SPEAKER_01: Well, that's exactly um, you know, I think when I when I tried your oils, I really appreciated the fact of how easily absorbable or, you know, I don't know if it's absorb is the right word, but it definitely sank into my skin.
• 5:49
  SPEAKER_01: It did not feel like, you know, slick or oily or like heavy at all.
• 5:54
  SPEAKER_01: And I really like that because it's like a it almost feels like a whole skincare routine in one.
• 5:59
  SPEAKER_01: You know what I mean?
• 5:59
  SPEAKER_01: Like when I put it on, it was just yeah.
• 6:02
  SPEAKER_00: It's so amazing you said that because I I think one of the things I was gonna talk about, but later in the interview, was really that that the collection of biography, I believe, really fits into that hyphen between um between your cleanser and a sunblock.
• 6:15
  SPEAKER_00: And I think um the fact that you said that you might have been trying golden ray, which is really yes.
• 6:25
  SPEAKER_00: I love golden ray, it's my favorite.
• 6:28
  SPEAKER_00: It it really it it acts like a serum in that it's very targeted to um it's targeted for hydration and and collagen build.
• 6:36
  SPEAKER_00: Yeah, and has um some wonderful fruit um fruit oils that is are really juicy and and hydrating.
• 6:44
  SPEAKER_00: So it really is kind of a combination.
• 6:45
  SPEAKER_00: It is a whole sort of skincare solution.
• 6:48
  SPEAKER_01: I love that.
• 6:48
  SPEAKER_01: And I know that um for Golden Ray specifically, I mean, you know, on the website you guys advertise as uh radiant glow, collagen boosting, hydration boosting.
• 6:58
  SPEAKER_01: And I love that because it's not over the top.
• 7:01
  SPEAKER_01: You're not claiming anything that you aren't delivering.
• 7:04
  SPEAKER_01: And um, I love highlighting that about good brands, you know what I mean?
• 7:07
  SPEAKER_01: Because there's so many brands out there that are just claiming, oh, well, this is going to make you look 18 years old again, you know?
• 7:14
  SPEAKER_01: And it's like that's not, you know, I don't think that's good marketing.
• 7:17
  SPEAKER_01: That's not fair to consumers.
• 7:19
  SPEAKER_01: So I really like that what you've created.
• 7:22
  SPEAKER_01: Um, you know, you're being very transparent, you're saying this is what I'm delivering with this specific product, and it really is, it delivers that.
• 7:28
  SPEAKER_01: So um, can you go into the journey of like creating the oils?
• 7:32
  SPEAKER_01: Because you don't have like a plethora of um products, right?
• 7:35
  SPEAKER_01: Which is really I I love that.
• 7:37
  SPEAKER_01: I love that I can go to your website and I can um, you know, find the exact thing that I'm looking for for my skin.
• 7:44
  SPEAKER_01: So can you go into how you crafted the ideas behind each of the specific oils?
• 7:50
  SPEAKER_00: Sure.
• 7:50
  SPEAKER_00: Um, let's see, where do I begin with with that?
• 7:56
  SPEAKER_00: Um, so you know, I think when we think about skincare, I think from a business perspective, you think about a highly competitive category.
• 8:05
  SPEAKER_00: Um extremely fragmented with myriad creams and that and you know, oils and serums that all offer doing various things.
• 8:18
  SPEAKER_00: Um and I guess sort of the the background of that is it it looks like we face many competitors in the industry, but many ways we don't.
• 8:26
  SPEAKER_00: And I think you picked up that for now, one of the sort of key ethos I think we I have for biography is really few or better things.
• 8:34
  SPEAKER_00: And I think the reason that that you have this kind of experience with um with what you've tried is we have no filler oils, we don't use extracts.
• 8:44
  SPEAKER_00: Um and not using extracts, I think, is really the difference between the flavor of a cherry popsicle and experiencing a cherry itself.
• 8:51
  SPEAKER_00: We use only active oils that really do something for your skin.
• 8:56
  SPEAKER_00: Um but your your question was about sort of how did I kind of get into into this?
• 9:02
  SPEAKER_01: Yeah.
• 9:04
  SPEAKER_00: Um so I guess my answer to that is when I was in in Paris, as I said, I had this idea that um that uh oils are really going to become become a thing.
• 9:19
  SPEAKER_00: Um and I started to research when I was there um various combinations of you know uh of of ingredients for um for dry skin, for um for dry, for oily, for rejuvenating.
• 9:34
  SPEAKER_00: Um and I came up with about gosh, it really was sort of a side hustle, I have to say.
• 9:41
  SPEAKER_00: Like I was as I was doing the Cartier thing, I was sort of exploring something else.
• 9:45
  SPEAKER_00: Yeah.
• 9:45
  SPEAKER_00: So um I created about 13 formulas for face, for shave, for body.
• 9:53
  unknown: Yeah.
• 9:54
  SPEAKER_00: Ultimately I decided it on about on four.
• 9:57
  SPEAKER_01: Yeah.
• 9:58
  SPEAKER_01: Um, and then basically one of which, one of which is for men, which I love that you did that from the get-go.
• 10:05
  SPEAKER_01: I I can I just say that because um I know that with um, you know, men who have beards or facial hair, it's like a huge problem keeping that area hydrated.
• 10:15
  SPEAKER_01: And then when they're shaving, you know what I mean, like the next day, like it becomes a problem with ingrown hairs or you know, roughness or dry skin.
• 10:22
  SPEAKER_01: So I really like that you have that male um geared product as well, right there.
• 10:27
  SPEAKER_00: Oh, good.
• 10:29
  SPEAKER_00: Um, so of those 13 formulas, I ultimately decided on four.
• 10:33
  SPEAKER_00: And um, and then when I had these formulas, I sort of had this idea.
• 10:36
  SPEAKER_00: So um, so I, you know, those were formulas that were looking to be, they needed to be in bottles.
• 10:43
  SPEAKER_00: Um, and since I didn't really come from the industry, I didn't really know how to do this.
• 10:47
  SPEAKER_00: So um my early research led me to a variety of bottle manufacturers, and then I found that you know that there are very high MOQs um in the beauty industry.
• 10:58
  SPEAKER_00: Yeah.
• 10:59
  SPEAKER_00: Um, so I sort of sucked it up and had to buy you know thousands of bottles.
• 11:03
  SPEAKER_00: I think it was five thousand, yeah, five thousand at a time, which for something that was kind of a side gig, um was it kind of a forbidding, forbidding, forbidding thing.
• 11:15
  SPEAKER_00: So I kind of split that early run into four and um filled up those four very basic bottles.
• 11:21
  SPEAKER_00: At that time, my formulas were purposely unbranded, um, but it really was just to kind of get the word out and start to kind of test this concept.
• 11:31
  SPEAKER_00: Um and in fact, it was so purposely unbranded that the name was I I kind of gave the name, it needed a name.
• 11:37
  SPEAKER_00: I called it um, was basically an ancient French word for um organic oil.
• 11:44
  SPEAKER_00: Oh um, and so that high quantity of inventory then needed distribution.
• 11:49
  SPEAKER_00: So then I went about getting, you know, retailers and you know, birch box and finding trial.
• 11:56
  SPEAKER_00: And we were then asked by um uh the Grammy organization, Music Cares, to sample in their gift bags.
• 12:04
  SPEAKER_00: Um, we found, you know, retailers and online retailers.
• 12:07
  SPEAKER_00: So so I sort of was like at a product looking for a market.
• 12:11
  SPEAKER_00: Um and then that sort of, you know, that kind of snowballed, and that kind of led to this little cult following.
• 12:18
  SPEAKER_00: Um, but I think in retrospect, that whole experience was I I kind of went about the whole thing backwards.
• 12:23
  SPEAKER_00: Like I had a product with a community without a brand or a story or a memory, but inadvertently that really became sort of this giant um, this sort of focus group, I guess, of 10,000 cases.
• 12:37
  SPEAKER_00: And those 10,000 cases, um, what I really learned, what I really wanted to do was, you know, I had exquisite ingredients, and I think I was so early to the game that um, I mean, I really found some very special ingredients, like we use Sacha Inchi oil, and we were using different um fruit pressed fruit seed oils and camellia seed.
• 12:59
  SPEAKER_00: Um, and really from that I found that um the stories of the people who were using my products were really, really very captivating.
• 13:07
  SPEAKER_00: And that really went back to my editorial roots at Cartier when I was digging for stories and history.
• 13:14
  SPEAKER_01: Yeah, and I think you know, that shows in your brand because I know when I first um had my experience of just opening and you know, I I was going through the the magazine or the the book that you provide, it's just absolutely gorgeous and it gives you this feeling of that you're reading a story and that you're following a journey.
• 13:33
  SPEAKER_01: And I think that that's so important in all products, I think, because you know, results are one thing, but then to have an experience that consumers can kind of like, you know, relate to and link up with and feel like this is very special and this feels very like, you know, um almost something I want to keep around no matter what, you know, like whether it's like it's like art, you know what I mean?
• 13:55
  SPEAKER_01: That's what I'm trying to get to.
• 13:56
  SPEAKER_01: It's like, you know, when when I was reading through the the magazine and I was looking at it's like an explanation through a very artistic way of what you're you're trying to um you know show the consumer.
• 14:09
  SPEAKER_00: Wow, thank you.
• 14:10
  SPEAKER_00: Yeah, I mean I think our um, you know, two things I want to say about that, just specifically on our our on our on our package and the experience and the zine that you read.
• 14:20
  SPEAKER_00: I mean, I think um, you know, now the clean beauty industry has has matured to such a level with incredible products, beautiful formulations, um, wonderful colors, um, very sophisticated, um, different formulas.
• 14:36
  SPEAKER_00: And I think because I had this 10,000 face experience and I sort of I had I had credibility and I had high conviction in my in the efficacy of my formulas and sort of this community that that that kind of came with it, um, you know, I didn't have to be green, brown, or leafy.
• 14:54
  SPEAKER_01: Yeah.
• 14:55
  SPEAKER_00: And so um, and I think what I really wanted to do in this sort of next gig was I wanted to to sort of give it a brand and a look and a statement.
• 15:04
  SPEAKER_00: And um and I think founded on that, on that conviction um that, you know, I could do a products that really looked gorgeous, that the bottles are they explode in color, the packaging is repurposable, um, that we have this, there's a little drawstring bag, and the whole experience is meant to be really fun in a sense of discovery, and also something you want to keep out on your counter.
• 15:27
  SPEAKER_00: It's not just a product.
• 15:30
  SPEAKER_00: It takes you 10 seconds, you put it, stick it back in the cabin, and it's over.
• 15:35
  SPEAKER_01: Yeah, and and that's what I love is like, you know, no one wants to talk about that, I feel like, or it's um, you know, I don't know, I think it's underspoken about is is the aspect of having a product that you like on your vanity.
• 15:47
  SPEAKER_01: And I and I think that that's very important because we want to take pride in what we buy.
• 15:52
  SPEAKER_01: And I think that, you know, having something like one of your oils sitting on my vanity, like I feel it feels nice, you know, it looks nice.
• 15:59
  SPEAKER_01: I know the product is wonderful, so it's like a pride thing for the consumer, you know, and I and I think that's important, especially with your background in luxury.
• 16:07
  SPEAKER_01: Um, you know, I think that translated very, very well in the packaging, especially for biography.
• 16:13
  SPEAKER_00: Thank you.
• 16:13
  SPEAKER_00: I mean, I think each each of our active oils um has a unique story, a unique color, um, a very unique scent.
• 16:20
  SPEAKER_00: Um and the packaging, each of the colors of the bottles was was created in combination with the with the color of the oil.
• 16:29
  SPEAKER_00: So our our our active oils are not only active on your skin, but it's an active experience as you use the product.
• 16:37
  SPEAKER_00: So there is this interaction between the color of the oil, the color of the bottle, and as you you're gonna see as you use uh as you use up the oil, the color of the bottle comes out more.
• 16:48
  SPEAKER_01: Yeah, yeah.
• 16:49
  SPEAKER_01: No, I I really, really, really enjoy it.
• 16:51
  SPEAKER_01: And I actually want to ask you how um, like how you've been like marketing for like the marketing for your product, because I know a lot of lines love, like for example, Instagram is known for its um beautiful pictures, you know, that um content creators take of uh of products and stuff.
• 17:08
  SPEAKER_01: So have you utilized any of that, like influencers and um just photographer, like you know, novice photographers on social media um for promoting your brand, or is that not something that's in your strategy?
• 17:22
  SPEAKER_00: Um, I would think, I mean, one thing um that you really picked up is that our our product really looks, it's very different looking, it's very artful.
• 17:32
  SPEAKER_00: It is obviously something that is, you know, the the colors, the shape, the the containers are they look different.
• 17:39
  SPEAKER_00: Um and I think um the reason behind that is I think in the you know, in the beauty industry, all products have really become a commodity.
• 17:48
  SPEAKER_00: And I think what I how I was looking at this was that it's sort of my job to create connections, to relieve pain points, um, and obviously to remain relevant over time.
• 17:58
  SPEAKER_00: And I think to me, everything starts and ends with people's storytelling and a real fun of fun of the product.
• 18:05
  SPEAKER_00: So yeah, um, and given that biography really is about people's stories in their context, the marketing is an expression of that.
• 18:14
  SPEAKER_00: Um, obviously, we use Instagram a ton just because it's a very visual medium, our audience hangs out there.
• 18:21
  SPEAKER_00: Um, if you've seen our Instagram, I mean, I think our our Instagram is sort of it's fun, it's cheeky.
• 18:27
  SPEAKER_00: Um, we definitely talk about our ingredients, our efficacy, but a lot of it is just a really fun visual experience.
• 18:33
  SPEAKER_00: Um, and that kind of brings you into the the experience of the brand.
• 18:37
  SPEAKER_00: Um, influencers, we're we're kind of taking a go left strategy in that um at the moment we're not we are not paying any influencers.
• 18:46
  SPEAKER_00: I think at this point, um, that zine that you seen, we've we've sent that zine with samples out to um got hundreds of people in the community.
• 18:56
  unknown: Yeah.
• 18:57
  SPEAKER_00: People that are posting it, whether they be, and I'll sort of tell you about some interesting findings of our audience, but they're posting about it um because I think they find it enjoyable.
• 19:07
  SPEAKER_00: Um, they're very captivated by the story in the zine.
• 19:11
  SPEAKER_00: Um, there's something about how we want to change the conversation about beauty that I think is is engaging to them, and I think that our philosophy that beauty is what changes over time, not a static picture in time, um, really resonates with our audience, and therefore their move to post about it, write about it, show the um the bottles look really different, the tubes are really fun, and I think it's it's that we've found a way to have a conversation with our community that is um really sparking people to to post on social.
• 19:43
  SPEAKER_00: Not um, we're not, we don't have any influencer deals uh that are paid at the moment.
• 19:48
  SPEAKER_00: Um, what I will say that's very interesting that we're finding is um is our community, I guess you would understandably is has a fairly high concentration of men, just because we've got a fun product for men called Few Words.
• 20:06
  SPEAKER_00: Um we are starting to see some pockets of interest in this sort of hip-hop and urban music community.
• 20:11
  SPEAKER_00: I mean, I think that's an audience that cares very much about their clothes, the products they use.
• 20:17
  SPEAKER_00: They're very specific about brands.
• 20:19
  SPEAKER_00: And um, and I think because ours is very biography, is artful and fun and um and very visual and and kind of elegant and cool, that's sort of an audience that's kind of popped up in addition to all the people who just love um, you know, love skincare and and cosmetics.
• 20:37
  SPEAKER_00: Um a lot of people in the design community.
• 20:40
  SPEAKER_00: Um, we have a lot of the designers that are that are buying biography just for, you know, to sort of put in model apartment bathrooms and stuff.
• 20:48
  SPEAKER_01: Yeah, yeah.
• 20:49
  SPEAKER_01: No, I mean it's a it's definitely a beautiful product.
• 20:51
  SPEAKER_01: And I and I want to actually, you know, I want to ask you about any tips or tricks you have with the oils, like what can people do to like really optimize their results?
• 21:00
  SPEAKER_01: You know, I'd love to hear um your feedback on that.
• 21:03
  SPEAKER_00: Sure.
• 21:04
  SPEAKER_00: So if you're a face oil never person, um, meaning I would never put something called an oil on my face, um, what I would say to somebody like that is start with our Long June um calming oil, which is um it's our it's a dry oil um with a beautiful herby scent of chamomile and lavender and a variety of other oils.
• 21:24
  SPEAKER_00: But I think the reason it's a great place to start is that upon putting it on the skin, it's it's dry.
• 21:30
  SPEAKER_00: So um if you're afraid of using an oil, start using just a couple of drops on damp skin and just kind of press it into your press it into your cheeks and forehead.
• 21:40
  SPEAKER_00: Yeah.
• 21:41
  SPEAKER_01: Um that's I think what about like rollers?
• 21:44
  SPEAKER_01: Like, do you suggest using it with like a roller or do you think you even need that?
• 21:47
  SPEAKER_01: Like any tools?
• 21:48
  SPEAKER_00: I mean, a lot of people love tools.
• 21:50
  SPEAKER_00: I love them.
• 21:51
  SPEAKER_00: I particularly like washas and they think what's what's beautiful about an oil, again, it's active.
• 21:56
  SPEAKER_00: So the minute you put it on your skin, you an a roller heats it.
• 22:00
  SPEAKER_00: and helps um helps the oil penetrate.
• 22:02
  SPEAKER_00: So I think it's a you know it's a great idea.
• 22:05
  SPEAKER_00: And also it take a it takes a moment to um to get your circulation going and it also releases some of the beautiful aromas of the essential oils.
• 22:14
  SPEAKER_00: So I'm a big fan of aromas.
• 22:17
  SPEAKER_00: I think for the people who are sort of face oil novice and face oil love them.
• 22:22
  SPEAKER_00: You know, I mean people can use them layered um you can use like a like a calming oil like um a long june during the day and a golden ray or a petty grudges overnight as a treatment.
• 22:35
  SPEAKER_00: Yeah.
• 22:36
  SPEAKER_00: A lot of the oils like a um are wonderful for cuticles.
• 22:40
  SPEAKER_00: I love to mix a little bit of granulated sugar if those days when we're in a hotel you can take a pack of white sugar um if you're traveling, mix it and with a little bit of oil as a beautiful lip scrub before you put on your makeup and makes your lipstick go on really smooth and flawlessly.
• 22:57
  SPEAKER_00: Golden Ray is a beautiful highlighter so you can also use it after you've put on your makeup just dab a few drops on your cheekbones um high in your cheekbones it just gives you an extra glow.
• 23:08
  SPEAKER_01: Right and it's it's good with makeup too I think it's like a really nice highlighter.
• 23:13
  SPEAKER_01: Yeah yeah yeah a beautiful highlighter also for for men I mean um another tip so the obvious way to use few words is is um under shave uh shave cream uh yeah there are a lot of guys who are using who are sort of scruff guys and are using um electric razors one tip I would say is wash your face with damp skin press a few drops um onto your skin before you use an electric razor that helps um also smooth the surface so as those the um the metal coil kind of picks up your whiskers it it's um it definitely eliminates that that pulling sensation that yeah and I'm gonna pass that along to some of my guy friends who definitely have issues with shaving because I I know that that's a big problem and I love that you um created a product for men that actually really appeals to men like the packaging and the the colors and it just it looks really nice.
• 24:08
  SPEAKER_01: So I love that I really love that.
• 24:10
  SPEAKER_01: And you know as for everybody out there I know skincare right now is it's it's changing you know we all have our preferences but I think the idea of what you shared earlier about the oils and you know how it's something that for me I it makes sense because you know growing up the way I did in my family my mother also used oils you know what I mean so it was like almost like I never got as best as good of results with that that I did with any other cream or any other you know um I guess formulation of a product that I want for my skin or for my hair and um and speaking of hair can you use the oils on your hair like the the end of your you know then the split ends and stuff like that.
• 24:49
  SPEAKER_01: Absolutely I mean I think you know after you've you've pressed a few drops into your face use the remainder uh that's on your hands on the on the tips of your hair absolutely I love that so um I want to ask you uh what what is next for biography um are you gonna stick with the oil journey or are you gonna expand out to maybe body oils or what's the what's the next step?
• 25:12
  SPEAKER_01: Well um I mean biography really for now is really about um you know we're really about the oil being an oil authority and I think that that could be expressed in many different ways body is definitely something we're considering um hands are definitely uh something that interests us yeah um and um I think that can be expressed in in various ages as well I love that well Linda thank you so much this is awesome I really love your brand and I think it's beautiful I think it's beautifully crafted and I hope everybody out there you guys go check out biography they are on Instagram um I will definitely link them in the podcast art and if you have any questions for Linda and her team let let us know and if there's anything you want to know more I can always ask again.
• 25:59
  SPEAKER_01: So thank you so much Linda it was awesome talking to you.
• 26:02
  SPEAKER_01: Thank you so much for your time I love speaking with you.
• 26:05
  SPEAKER_01: Thank you.
• 26:06
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• 27:14
  SPEAKER_01: Thank you.